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Jungle Scout:2024亚马逊标杆品牌报告:市场趋势和专家见解(英文版)(31页).pdf

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Jungle Scout:2024亚马逊标杆品牌报告:市场趋势和专家见解(英文版)(31页).pdf

1、1Amazon Data Download:Iconic Brands on Amazon2Amazon Data Download:Iconic Brands on AmazonTable of ContentsIconic Brands on Amazon/4 What Defines an Iconic Brand Brands in this Report Brands on Amazon:An OverviewAmazon Data Download:Iconic Brands on Amazon /6 Adidas Crocs Dermalogica Disney GE Glori

2、a Vanderbilt Harley-Davidson HP Jelly Belly Lego Levis Mattel Nike Nintendo North Face Revlon Samsung Skechers Stanley YamahaCh.1Ch.2Ch.3About the Report /30 Methodology Jungle Scout:Leading Amazon Market Intelligence Tools3Amazon Data Download:Iconic Brands on AmazonMany well-known brands have expe

3、rienced year-over-year sales decreases on Amazon,as inflation impacts consumer spending and ecommerce expands to new channels.Social media has a growing influence over ecommerce sales,with more shoppers turning to social platforms over Amazon to search for products.Brands are volleying for market sh

4、are on Amazon,with a significant number of leading brands experiencing year-over-year fluctuations of 10%or more.Trends and TakeawaysLook for expert insight on these takeaways throughout the report.4Amazon Data Download:Iconic Brands on AmazonCHAPTER 1Brands vary greatly in scope,from small,local br

5、ands to large,multinational parent companies.Some,however,transcend their niche to become synonymous with everyday life.This report focuses on the Amazon market penetration and performance of widely recognized brands those defined as“iconic.”Click to jump to a brand pageWhat defines an“iconic brand”

6、?Brands in this reportIconic Brands on AmazonThis report uses a few key criteria:Widespread brand recognition across a broad range of consumer demographics,marketplaces,and product categories.Consumer affinity that creates sticky brand loyalty and leads shoppers to trust and invest in the brand itse

7、lf,not just singular products.Ubiquity in everyday life,turning the brand into a fixture in the shopping habits of customers,whether its products are household staples or the accepted go-to for a niche need.Cultural impact that makes the brand widely known and often-referenced(think brands that beco

8、me synonymous with their product type,like Band-Aid for bandages or Kleenex for tissues).Sustained market presence that has weathered industry shifts and evolved alongside consumer demand over time.5Amazon Data Download:Health,Fitness,and Supplement Products01.ICONIC BRANDS ON AMAZONBrands on Amazon

9、:An overviewGet more data on strategies,profitability,investments,and more for brands selling on Amazon in 2024.1 Source:Jungle Scouts 2024 State of the Amazon Seller Report 2Source:Amazon Brand Protection 3Source:Jungle Scout customer surveys and case studiesGrab your copy of Jungle Scouts 2024 Sta

10、te of the Amazon Seller Report.6Amazon Data Download:Iconic Brands on AmazonCHAPTER 2This chapter explores Amazon sales,revenue,search,and other trends for 20 of the worlds most iconic brands.Amazon Data Download:Iconic Brands on Amazon Adidas Crocs Dermalogica Disney GE Gloria Vanderbilt Harley-Dav

11、idson HP Jelly Belly Lego Levis Mattel Nike Nintendo North Face Revlon Samsung Skechers Stanley Yamaha7Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONAdidas has been making products for athletes since 1949 and is now the worlds second-largest manufacturer

12、of sportswear.Known for their signature“three stripes”branding,Adidas products include apparel,shoes,sports equipment,and more.While the brands overall Amazon sales are relatively stable year-over-year,sales in some product categories like exercise and fitness gear grew more than 40%.Report Date:Feb

13、ruary 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceTop Five ProductsAdidas Mens Athletic Cushioned Crew SocksAdidas Adilette Shower Slides for KidsAdidas Defender Duffel BagAdidas Goletto VII Soccer CleatsAdidas Starlancer Soccer BallNote:Market share percentages are

14、estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Adidass market share in its top category has decreased by 43%Sales of Adidas pro

15、ducts in the Clothing,Shoes&Jewelry category declined 21%year-over-yearOther Amazon categories Adidas sells products in include Sports&OutdoorsAdidas owns 2.3%market share in the Clothing,Shoes&Jewelry category;Its closest competitors in this category are Levis(2.1%)and New Balance(2.5%)-1%YoY Overa

16、ll Revenue-6%YoY+1%YoYBy unit sales12345Top Branded Search TermsBy search volume6.2%21.6%13.3%358.1%3.1%Adidas shoes menAdidas shoes womenAdidasAdidas womens sneakersAdidas backpack8,224,3284,746,6873,844,1703,819,6781,688,043KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search vol

17、ume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceAdidasTop Category on Amazon(by unit sales):Clothing,Shoes&Jewelry8Amazon Data Downlo

18、ad:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONTheyre cushy,theyre customizable,theyre a little on the kooky side:theyre Crocs.Crocs have become so undeniably iconic in such a relatively short amount of time that its become hard to remember a world without them.The brand ex

19、perienced rejuvenated popularity during the COVID-19 pandemic but has recently been dealing with a number of factors that are impacting sales including acquisitions and a crackdown on unauthorized“gray market sales”on channels like Amazon.Report Date:February 9,2023-February 9,2024,compared to Febru

20、ary 9,2022-February 8,2023At a GlanceTop Five ProductsCrocs Adult Classic ClogsCrocs Kids Classic ClogsCrocs Adult Lined ClogsCrocs Adult Literide 360Crocs Kids Crocband ClogNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data repre

21、sents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Crocs market share in its top category has declined by 40%All of Crocs products fall within Amazons Clothing,Shoes&Jewelry categoryCrocs owns 1.3%market share in the Clothi

22、ng,Shoes&Jewelry category;Its closest competitors in this category are Reebok(1%)and Columbia(1.4%)-39%YoY Overall Revenue-42%YoY-7%YoYBy unit sales12345Top Branded Search TermsBy search volumeCrocsCrocs womensCrocs mensCrocs for kidsCrocs sandals women43,837,16921,580,20914,065,7965,940,2284,505,62

23、311.4%32.8%38.3%2.2%125.3%KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAv

24、g.Product PriceCrocsTop Category on Amazon(by unit sales):Clothing,Shoes&Jewelry9Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONDermalogica has been making waves in the skincare industry for nearly 40 years and,according to Amazon sales data,its still goin

25、g strong.The brands catalog features moisturizers,exfoliants,anti-aging products,and more to help consumers care for their skin from head to toe.Learn more about other leading brands in Amazons Skin Care market with our Beauty&Personal Care Products Category Snapshot.Report Date:February 9,2023-Febr

26、uary 9,2024,compared to February 9,2022-February 8,2023At a GlanceDermalogica Daily Microfoliant Face ScrubDermalogica Special Cleansing GelDermalogica Intensive Moisture Balance Face MoisturizerDermalogica Discover Healthy Skin KitDermalogica Precleanse Oil CleanserNote:Market share percentages are

27、 estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Dermalogicas market share in the Beauty&Personal Care category declined by 22%A

28、ll of Dermalogicas products fall within Amazons Beauty&Personal Care categoryDermalogica owns.13%market share in the Beauty&Personal Care category;Its closest competitors in this category are Lancme(.13%)and Redken(.13%)+45%YoY Overall Revenue+59%YoY+1%YoYBy unit sales12345Top Branded Search TermsBy

29、 search volume8.7%42.5%4,015.4%25.3%4,538.4%DermalogicaDermalogica daily microfoliantDermalogica cleanserDermalogica moisturizer for faceDermalogica moisturizer663,904135,45192,63758,75546,616KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9

30、,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceDermalogicaTop Category on Amazon(by unit sales):Beauty&Personal CareTop Five Products10Amazon Data Download:Iconic Bra

31、nds on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONGiven Disneys time-tested popularity and massive global reach,its not surprising that the brands Amazon catalog is expansive.Clothing,books,cell phone cases,collectibles name a product,and theres a good chance youll find a Disney-branded ve

32、rsion:the brands Amazon catalog spans over half of the available product categories.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceDisney Fantasy Gown NightgownDisney Interactive Talking Jessie ToyDisney Encanto Jaguar PlushDisney Ariel Classic Doll

33、Disney Moana Pua PlushNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Disneys market share in

34、the Toys&Games category has decreased by 22%Sales of Disney products in the Toys&Games category grew 25%year-over-yearOther Amazon categories Disney sells products in include Arts,Crafts&Sewing;Baby Products;Beauty&Personal Care;Books;and moreDisney owns.29%market share in the Toys&Games category;It

35、s closest competitors in this category are National Geographic(.28%)and LeapFrog(.3%)+22%YoY Overall Revenue+27%YoY+1%YoYBy unit sales12345Top Branded Search TermsBy search volume12.7%21.8%186.2%38.6%37.9%DisneyDisney shirts for womenDisney earsDisney shirtsLoungefly disney backpack3,745,9392,046,18

36、01,902,9241,794,4581,172,112KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit Sales

37、Avg.Product PriceDisneyTop Category on Amazon(by unit sales):Toys&GamesTop Five Products11Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONIts hard to top General Electrics brand history,which traces back to Thomas Edison.Built on the innovation that deliver

38、ed the light bulb,GE has since expanded into one of the most well-known multinational corporations in the world.On Amazon,GE sells appliances,home security products,power and charging cables,home entertainment tech,and more.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-Febr

39、uary 8,2023At a GlanceGE Refrigerator Water Filter(multiple types)GE LED Night Light 2-PackGE 6-Outlet Extender Wall TapGE 2 Slot Stainless Steel ToasterGE 3-Outlet Extension CordNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data

40、represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,GE has grown its market share in its top category by 14%Sales of GE products in the Tools&Home Improvement category grew 28%year-over-yearOther Amazon categories GE se

41、lls products in include Appliances;Automotive;Electronics;Tools&Home Improvement;and moreGE owns.4%market share in the Tools&Home Improvement category;Its closest competitors in this category are Ravinte(.4%)and Filterbuy(.4%)+16%YoY Overall Revenue+5%YoY+2%YoYBy unit sales12345Top Branded Search Te

42、rmsBy search volume32.4%1.2%11.5%624.8%7.5%GE water filters for refrigeratorsGE profile opal 2.0 nugget ice makerGE opal 2.0 nugget ice makerGE xwfe refrigerator water filterGE microwave303,941125,751109,02798,76394,938KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for

43、 February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceGETop Category on Amazon(by unit sales):Tools&Home ImprovementTop Five Products12Amazon Data

44、 Download:Iconic Brands on AmazonMany well-known brands have experienced declining Amazon sales over the past 12 months.Of the brands featured in this report,40%saw sales decline on Amazon year-over-year.There are several factors that may be leading to reduced sales on Amazon.Ongoing concerns about

45、inflation have many shoppers gravitating to private label brands to save money.With marketing budgets stretched across more channels,brands can boost the ROI of their Amazon efforts by using advertising assets in multiple places and by using automation to optimize PPC bids without time-consuming man

46、ual adjustments.As social media channels and leading retailers bolster their ecommerce presence,brands face new challenges in balancing promotional efforts across more platforms.What can brands do?Ecommerce expansion and sales impactAMAZON EXPERT INSIGHTS“Get a 2-for-1 with your Amazon marketing eff

47、orts.By focusing on shoppable videos from Amazon Influencers and asking them for the raw file,not only will the video appear on their Storefront and your product detail page,but you can then use that same video on your website,Amazon Store,and more,stretching the value of your investment.”Tanner Ran

48、kinFounder,Source ApproachEXPERT TIPBrands use Jungle Scout Cobalts Ad Accelerator feature to automate ad spend,schedule campaigns,adjust bids,reallocate budgets,and more.Learn moreof consumers say their spending has been affected by inflation.Source:Jungle Scout Consumer Trends ReportAmazon busines

49、ses of all sizes list expanding to new ecommerce platforms and online channels as top priority in 2024.Source:Jungle Scout 2024 State of the Amazon Seller Report13Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONGloria Vanderbilt started her fashion empire a

50、nd launched the entire designer jean industry with a single line of jeans.Now,her namesake brand includes a range of denim lines as well as tops.While the brands sales in Amazons Clothing category declined year-over-year,sales across its full catalog-which includes products like its eau de toilette

51、spray-grew modestly.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceGloria Vanderbilt Classic Amanda High Rise JeanGloria Vanderbilt Amanda Basic Jean ShortGloria Vanderbilt Amanda CapriGloria Vanderbilt Eau de ToiletteGloria Vanderbilt Short Length

52、Frisco JeansNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Gloria Vanderbilt has grown market

53、 share in its top category by 280%Sales of Gloria Vanderbilt products in the Clothing,Shoes&Jewelry category decreased 9%year-over-yearGloria Vanderbilt also sells products in Amazons Beauty&Personal Care categoryGloria Vanderbilt owns.47%market share in the Clothing,Shoes&Jewelry category;Its close

54、st competitors in this category are Hey Dude(.46%)and Hanes(.47%)+4%YoY Overall Revenue+18%YoY+3%YoYBy unit sales12345Top Branded Search TermsBy search volume227.3%400.4%15.4%147.8%7.9%Gloria Vanderbilt amanda jeans for womenGloria Vanderbilt amanda jeansGloria Vanderbilt jeansGloria Vanderbilt capr

55、is for womenAmanda jeans by Gloria Vanderbilt615,761349,192302,091216,794187,140KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period o

56、f February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceGloria VanderbiltTop Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products14Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONAs generations of bikers have become brand l

57、oyalists,Harley-Davidsons famous orange-and-black logo has spread to everything from lighters to shoes.Despite a year-over-year dip in Amazon sales,Harley-Davidsons popularity is still revving along:In 2023,the brand raked in well over$10 million in revenue on Amazon.Report Date:February 9,2023-Febr

58、uary 9,2024,compared to February 9,2022-February 8,2023At a GlanceHarley-Davidson Mens Lightning Crest SweatshirtHarley-Davidson Mens Orange Bar&Shield T-ShirtHarley-Davidson Mens Zippered SweatshirtHarley-Davidson Mens Eagle Piston Long Sleeve ShirtHarley-Davidson Mens UltraDri Riding SocksNote:Mar

59、ket share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Harley-Davidson has grown its market share in its top

60、category by 18%Sales of Harley-Davidson products in the Clothing,Shoes&Jewelry category grew 27%year-over-yearOther Amazon categories that Harley-Davidson sells products in include Arts,Crafts&Sewing;Automotive;Beauty&Personal Care;Home&Kitchen;Toys&Games;and moreHarley-Davidson owns.02%market share

61、 in the Clothing,Shoes&Jewelry category;Its closets competitors in this category are Silkworld(.02%)and Sanuk(.02%)-16%YoY Overall Revenue-18%YoY+5%YoYBy unit sales12345Top Branded Search TermsBy search volume21.8%16.5%24.8%1.7%14.6%Harley Davidson gifts for menHarley DavidsonHarley Davidson shirts

62、for menHarley Davidson accessoriesHarley Davidson boots for men1,274,724978,223919,303584,073392,772KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,comp

63、ared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceHarley-DavidsonTop Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products15Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONFounded as Hewlett-Packard

64、 in a Palo Alto garage,HP is now one of the worlds largest global PC retailers.Since Hewlett-Packard split into two entities in 2015,HP specializes in personal computers,gaming PCs,printers(including 3D printers),and printer supplies.The brands sales are up almost 20%on Amazon year-over-year.Report

65、Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceHP Printer Ink Cartridges(multiple types)HP 320 FHD WebcamHP DeskJet 2755e PrinterHP OfficeJet 8015e Wireless PrinterHP Sprocket Sticky Back Photo PaperNote:Market share percentages are estimates based on a sa

66、mpling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,HPs market share in its top category has declined by 3%Sales of HP products in the Computers&Accessorie

67、s category grew 36%year-over-yearOther Amazon categories that HP sells products in include Electronics and Office ProductsHP owns 14%market share in the Computers&Accessories category;Its closest competitors in this market are Dell(11%)and Apple(17%)+17%YoY Overall Revenue+10%YoY-13%YoYBy unit sales

68、12345Top Branded Search TermsBy search volume16.2%8.2%14.3%2.4%28.7%HP laptopsHP laptopHP printerHP ink 63HP ink 673,612,7231,473,6611,326,373847,864806,851KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data ref

69、lects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceHPTop Category on Amazon(by unit sales):Computers&AccessoriesHP uses Jungle Scout Cobalt to drive sales and grow share of voice on Amazon.“Cobalt is a valu

70、able tool for any brand.Weve achieved a boost in conversion rates and 5%share of voice growth with Cobalt.”-Marie Lawson,Retail Media Manager,HPBook a demoTop Five Products16Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONJelly Belly has been a staple of ca

71、ndy stashes for over 100 years and the brand has been making its most famous treat for nearly 50 years.Jelly Bellys Amazon store is a colorful candyland,filled with everything from gift sets to licorice to games and,of course,the flavorful little jelly beans that have become synonymous with the bran

72、ds name.The sweet sampling is tough to resist:Jelly Bellys Amazon sales are up more than 30%year-over-year.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceJelly Belly French Vanilla Jelly BeansJelly Belly Cotton Candy Jelly BeansJelly Belly Bulk Mang

73、o Jelly BeansJelly Belly Licorice Jelly BeansJelly Belly BeanBoozled Gift BoxNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.G

74、rowth InsightsIn the last year,Jelly Bellys market share in its top category declined 25%Sales of Jelly Belly products in the Grocery&Gourmet Food category remained steady year-over-year,decreasing less than 1%Jelly Belly also sells products in Amazons Home&Kitchen categoryJelly Belly owns.004%marke

75、t share in the Grocery&Gourmet Food category;Its closest competitors in this category are O2(.004%)and Lindor(.004%)+33%YoY Overall Revenue+31%YoY+1%YoYBy unit sales12345Top Branded Search TermsBy search volume17.8%38.2%21.2%309.2%19.7%Jelly BellyJelly Belly beansJelly Belly jelly beansJelly Belly e

76、asterJelly Belly dispenser697,134215,07935,05212,1789,978KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-Febru

77、ary 8,2023.Overall Unit SalesAvg.Product PriceJelly BellyTop Category on Amazon(by unit sales):Grocery&Gourmet FoodTop Five Products17Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONLEGO has been in its bounceback era for nearly two decades.Its bold decisio

78、n to step into new markets like video games and even the silver screen has created one of the most impressive brand rejuvenations in history,securing LEGOs status as a leading toy company.Clearly,todays consumers are glad things played out this way:Sales of LEGO products are up almost 25%on Amazon i

79、n the last year.Learn about other leading brands in Amazons Toys&Games market with our Toys,Games&Baby Products Data Download report.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceLEGO Icons Orchid Building SetLEGO Creator 3 in 1 Mighty DinosaurLEGO

80、 Icons Flower Bouquet Building SetLEGO Icons Succulents Building SetLEGO Ideas The Insect CollectionNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog

81、as of February 3,2024.Growth InsightsIn the last year,LEGOs market share in its top category has declined by 5%Sales of LEGO products in the Toys&Games category grew 35%year-over-yearOther Amazon categories that LEGO sells products in include Arts,Crafts&Sewing;Clothing,Shoes&Jewelry;Home&Kitchen;Pe

82、t Supplies;and moreLEGO owns 5%market share in the Toys&Games category;Its closest competitors in this category are DJI(2%)and Melissa&Doug(1.4%)+23%YoY Overall Revenue+18%YoY+6%YoYBy unit sales12345Top Branded Search TermsBy search volume28.8%63.3%34.3%22.3%72.0%LegoLego setsLegosLego star warsLego

83、 flowers36,119,48816,530,33611,359,4868,375,1785,357,840KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-Februa

84、ry 8,2023.Overall Unit SalesAvg.Product PriceLEGOTop Category on Amazon(by unit sales):Toys&GamesTop Five Products18Amazon Data Download:Iconic Brands on AmazonSocial media has a growing influence over ecommerce sales.For brands that master social or get lucky with viral content,this can lead to big

85、 gains.Consumers are increasingly turning to social media channels instead of Amazon to begin their shopping journeys.When consumers shop online,where do they start their search?Partner with influencers,run social media ad campaigns that link to Amazon listings,or create video content to drive aware

86、ness.Brands should also keep a close eye on Amazon search trends to see how social media is impacting the way shoppers find their products and competitors.This trend has many Amazon brands and sellers expanding their footprint on social media particularly TikTok,which has been rapidly growing in the

87、 ecommerce space since introducing its Shop feature.What can brands do?The growing influence of social mediaAMAZON EXPERT INSIGHTS“Social media use has skyrocketed,creating more opportunities for brands to promote products on channels like Instagram,TikTok,and Pinterest.Its also changing how consume

88、rs shop online a change that all brands need to react to in 2024.”Eva HartBrand Owner,Couples Coffee and FantaswickEXPERT TIPBrands use Jungle Scout Cobalts Digital Shelf Analytics feature to track share of voice and keyword trends for their products and competitors on Amazon.Learn more20%of Amazon

89、brands and sellers plan to expand to TikTok Shop in 2024.Source:Jungle Scout 2024 State of the Amazon Seller ReportSource:Jungle Scout Consumer Trends Report19Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONAs the inventor of the modern blue jean,theres no

90、doubt Levi Strauss&Co.is an iconic brand.In recent years,demand for Levis products has been impacted by consumer price sensitivity both in direct-to-consumer channels as well as through retailers like Target,Macys,and others.Amazon data reflects these challenges,with sales down almost 40%year-over-y

91、ear.Levis market share on Amazon has also declined,leading to lower visibility and sales.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceLevis Mens 501 Original Fit JeansLevis Mens 505 Regular Fit JeansLevis Mens 559 Relaxed Straight JeansSignature b

92、y Levi Strauss&Co.Gold Label Womens Skinny JeansSignature by Levi Strauss&Co.Gold Label Mens Relaxed Fit JeansNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazo

93、n catalog as of February 3,2024.Growth InsightsIn the last year,Levis market share in its top category has declined by 79%All of Levis products fall within Amazons Clothing,Shoes&Jewelry categoryLevis owns 2%market share in the Clothing,Shoes&Jewelry category;Its closest competitors in this category

94、 are Adidas(2.3%)and Under Armour(2%)-39%YoY Overall Revenue-37%YoY-3%YoYBy unit sales12345Top Branded Search TermsBy search volume21.7%1268.4%18.5%17.6%360.3%Levis jeans for womenLevis womens jeansLevisLevis 501 men originalLevis 501 womens jeans2,691,7261,962,0251,582,7921,293,3121,094,751KeywordS

95、earch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceLevi Strauss&Co.Top

96、 Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products20Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONIn 1945,the founders of Mattel couldnt have imagined that what started as a picture frame business would ultimately ascend to the top

97、 of the toy market.Today,Mattels brand family is practically legendary,with such names as Hot Wheels,Fisher-Price,UNO,and the iconic little doll that took the big screen by storm:Barbie.Mattel had a big year in 2023,and it shows:Amazon sales are up more than 40%year-over-year.Report Date:February 9,

98、2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceHot Wheels Toy Cars&Trucks 10-SetBarbie Pup Adoption PlaysetMonster High Draculaura Ballgown DollMonster High Frankie Stein DollUNO Super Mario Card GameNote:Market share percentages are estimates based on a sampling of brand

99、s within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Mattel has grown market share in its top category by 6%Sales of Mattel products in the Toys&Games category grew 42%yea

100、r-over-yearOther Amazon categories Mattel sells products in include Home&Kitchen and Clothing,Shoes&JewelryMattel owns.4%market share in the Toys&Games category;Its closest competitors in this category are Nerf(.3%)and Learning Resources(.4%)+41%YoY Overall Revenue+27%YoY+10%YoYBy unit sales12345Top

101、 Branded Search TermsBy search volume37.2%9.9%63.4%25.8%6.6%Barbie dollsHot wheelsBarbieHot wheels track setBarbie dream house10,680,7846,220,1915,640,3642,788,2322,759,986KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year

102、 growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceMattelTop Category on Amazon(by unit sales):Toys&GamesTop Five Products21Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOA

103、D:ICONIC BRANDS ON AMAZONNikes brand visibility is so strong that a mere glimpse of its trademark swish is all it takes for consumers to instantly recognize its products.Those products have broad appeal,too from sneakerheads to everyday consumers trying to stay active to the host of professional ath

104、letes that use(and promote)the brand.A 5%average price decrease may have helped Nike gain traction with cost-conscious shoppers in 2023:The brands sales grew more than 25%year-over-year.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceNike Kids Everyd

105、ay Cushion Crew SocksNike Womens Pro 3 Training ShortsNike Essentials Volleyball Knee PadsNike Mens Pullover Club HoodieNike Streak Volleyball Knee PadNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products curr

106、ently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Nike has grown its market share in the Clothing,Shoes&Jewelry category by 81%Sales of Nike products in the Clothing,Shoes&Jewelry category grew 83%year-over-yearOther Amazon categories that Nike

107、sells products in include Sports&OutdoorsNike owns 2%market share in the Clothing,Shoes&Jewelry category;Its closest competitors in this category are Skechers(2%)and Under Armour(2%)+27%YoY Overall Revenue+27%YoY-5%YoYBy unit sales12345Top Branded Search TermsBy search volume0.1%103.6%31.3%3.3%82.3%

108、Nike shoes menNike socksNikeNike shoes womenNike shoes10,798,75610,727,9989,531,0289,253,4806,465,155KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,com

109、pared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceNikeTop Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products22Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONNintendo skyrocketed to“household na

110、me”status in 1985 when it released the NES and arguably launched the modern era of video games.From Mario and Metroid to the Konami Code,the brand has since made more than its fair share of iconic contributions to pop culture.On Amazon,the Switch leads in sales and searches for Nintendo.Report Date:

111、February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceNintendo eShop Gift CardThe Legend of Zelda:Tears of the Kingdom(Switch)Nintendo Switch Pro ControllerNintendo Switch with Blue and Red Joy-ConSplatoon 3(Switch)Note:Market share percentages are estimates based on

112、a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Nintendos market share in its top category has declined by 35%Sales of Nintendo products in the Vid

113、eo Games category decreased 22%year-over-yearOther Amazon categories that Nintendo sells products in include Clothing,Shoes&Jewelry;Home&Kitchen;Toys&Games;and moreNintendo owns 13%market share in the Video Games category;Its closest competitors in this market are Logitech(7%)and PlayStation(18%)-17

114、%YoY Overall Revenue-17%YoY+12%YoYBy unit sales12345Top Branded Search TermsBy search volume30.6%101.5%2.3%16.3%5.7%Nintendo SwitchNintendo Switch gamesNintendo Switch controllerNintendo Switch accessoriesNintendo Switch case19,980,95018,735,6018,819,4914,335,3714,151,785KeywordSearch Volume*YoY Tre

115、nd*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceNintendoTop Category on Amazon(by unit

116、sales):Video GamesTop Five Products23Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONThe North Face has been creating products for outdoor enthusiasts since 1966.In 2023,however,the brands parent company reported significant revenue losses and struggling sa

117、les even during the busy holiday shopping season.The North Face dealt with a similar trend on Amazon last year,with sales dropping more than 30%.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceThe North Face Womens Everyday Jester Laptop BackpackThe

118、North Face Vault Everyday Laptop BackpackThe North Face Mens Thermoball Traction V MuleThe North Face Berkeley Field BagThe North Face Womens Osito Fleece JacketNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all pro

119、ducts currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,The North Face has grown its market share in its top category by 88%Sales of The North Face products in the Clothing,Shoes&Jewelry category decreased 34%year-over-yearOther Amazon categ

120、ories that The North Face sells products in include Sports&OutdoorsThe North Face owns.3%market share in the Clothing,Shoes&Jewelry category;Its closest competitors in this category are Champion(.3%)and Panache(.3%)-33%YoY Overall Revenue-33%YoY-5%YoY By unit sales12345Top Branded Search TermsBy sea

121、rch volume3.2%0.9%44.6%9.5%11.5%North Face jacket womensNorth Face jacket menNorth Face backpackThe North FaceNorth Face3,116,9432,359,8172,184,1191,224,0491,205,707KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth

122、 data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceThe North FaceTop Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products24Amazon Data Download:Iconic Brands on AmazonBrands ar

123、e volleying for market share on Amazon.Of the brands featured in this report:Additional brand awareness efforts are a worthwhile investment for growing or reclaiming market share.In addition to running Sponsored Brands campaigns targeting important keywords and top competitors,brands should invest t

124、ime into optimizing brand consistency both on and off Amazon.As competition grows,even longtime market leaders are experiencing significant fluctuations in market share and visibility.What can brands do?Ecommerce expansion and sales impactAMAZON EXPERT INSIGHTS“Consistency is key on Amazon.From opti

125、mizing your product listings to maintaining stellar customer service,staying consistent builds trust and loyalty,making your brand stand out in a crowded marketplace.”Kunal DesaiInvestment&Marketing ExpertEXPERT TIPBrands use Jungle Scout Cobalts Market Intelligence feature to track market trends an

126、d find opportunities to stand out against competitors.Learn moreAmazon businesses of all sizes list growing market share as both a top priority and a top challenge in 2024.Source:Jungle Scout 2024 State of the Amazon Seller Reportsaw year-over-year market share increases of 10%or more in their top c

127、ategory,45%saw year-over-year decreases of 10%or more in their top category25Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONRevlon tapped its way into retail history in 1932 when it launched the first-ever opaque nail enamel to the market.On the tips of th

128、at success,it grew into a behemoth of the beauty industry,expanding into cosmetics and more.Although Revlons sales were down 5%on Amazon last year,its worth noting that the brand rebounded from a bankruptcy in 2023 and grew its sales overall across all selling channels.Learn about other leading bran

129、ds in Amazon Beauty market with our Beauty Products Data Download Report.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceRevlon ColorStay EyelinerRevlon One Step Volumizer PLUS 2.0 Hair Dryer and BrushRevlon Compact Hair DryerRevlon Expert Eyebrow Ha

130、ir Removal TweezerRevlon Infrared Hair DryerNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Re

131、vlons market share in its top category has decreased by 31%Sales of Revlon products in the Beauty&Personal Care category decreased 29%year-over-yearOther Amazon categories that Revlon sells products in include Clothing,Shoes&Jewelry,and Health&HouseholdRevlon owns.5%market share in the Beauty&Person

132、al Care category;Its closest competitors in this category are Aveda(.5%)and Nutrafol(.5%)-5%YoY Overall Revenue-2%YoY+4%YoYBy unit sales12345Top Branded Search TermsBy search volume6.6%359.8%50.0%42.4%6.1%Revlon hair dryer brush blow dryer in oneRevlon hair dryer brushRevlon colorstay lipstickRevlon

133、 lipstickRevlon1,924,859731,380724,289604,650511,671KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8

134、,2023.Overall Unit SalesAvg.Product PriceRevlonTop Category on Amazon(by unit sales):Beauty&Personal CareTop Five Products26Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONWhat started as a trading company is now the second-largest consumer electronics and

135、technology brand in the world.For decades,Samsungs reputation and recognition have made it the go-to brand for millions of people when shopping for televisions,appliances,audio equipment,computers,cell phones,monitors,and so much more.Report Date:February 9,2023-February 9,2024,compared to February

136、9,2022-February 8,2023At a GlanceSamsung Filters for Refrigerator Water and IceSamsung S22 SmartphoneSamsung Galaxy S10eSamsung Galaxy Z FlipSamsung S21 FE SmartphoneNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents al

137、l products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Samsung has grown its market share in its top category by 371%Sales of Samsungs products in the Cell Phones&Accessories category grew 8%year-over-yearOther Amazon categories that S

138、amsung sells products in include Appliances;Electronics;Home&Kitchen;and moreSamsung owns 5%market share in the Cell Phones&Accessories category;Its closest competitors in this category are Google(7%)and Apple(81%)+18%YoY Overall Revenue+35%YoY-5%YoY By unit sales12345Top Branded Search TermsBy sear

139、ch volume7,187.0%4.9%6.8%65.4%0.6%Samsung galaxy s23 ultra caseSamsung watchSamsung tabletSamsung galaxy s22 ultra caseSamsung tv7,576,5553,917,3313,810,0662,513,1982,503,181KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-ye

140、ar growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceSamsungTop Category on Amazon(by unit sales):Cell Phones&AccessoriesTop Five Products27Amazon Data Download:Iconic Brands on Amazon02:AMA

141、ZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONIn the 90s,it was“the S”,and today its a brand for the world.Since its grunge-inspired start,Skechers has grown into one of the largest footwear brands in the United States,and has expanded to sell in nearly 200 countries.On Amazon,Skechers offers thousands o

142、f casual and athletic footwear styles for all ages.Although Amazon shoppers purchased more than 10 million products from Skechers in 2023,the brands sales on the channel were down slightly overall.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceSkech

143、ers Mens Afterburn ShoeSkechers Mens Go Max-Athletic Slip On SneakerSkechers Womens Squad Sr Food Service ShoeSkechers Mens Go Walk Evolution SneakerSkechers Womens Ice Angel SlipperNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Da

144、ta represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Skechers market share in its top category has decreased by 10%All of Skechers products fall within Amazons Clothing,Shoes&Jewelry categorySkechers owns 2%market sha

145、re in the Clothing,Shoes&Jewelry category;Its closest competitors in this category are Columbia(1.4%)and Nike(2%)-8%YoY Overall Revenue-7%YoY-3%YoY By unit sales12345Top Branded Search TermsBy search volume7,714.4%108,177.1%38.0%32.2%51.6%Skechers slip-ins womensSkechers slip-ins shoes for menSkeche

146、rs slip ons for womenSkechers for menSkechers9,793,3314,980,7464,892,6032,739,1112,474,251KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to th

147、e period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceSkechersTop Category on Amazon(by unit sales):Clothing,Shoes&JewelryTop Five Products28Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONBefore it became known as the brand that ma

148、kes a tumbler that can survive a car fire,Stanley started as the brainchild of its namesake inventor over 100 years ago.The brands visibility has skyrocketed in recent years,with Stanley products featured in everything from viral videos to SNL sketches.All the attention is clearly doing the brand we

149、ll:Sales on Amazon are up over 100%year-over-year.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceStanley IceFlow Tumbler with StrawStanley Quencher H2.0 FlowState TumblerStanley GO Quick Flip BottleStanley Classic Trigger-Action Travel MugStanley Cl

150、assic Vacuum Insulated Wide Mouth BottleNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon catalog as of February 3,2024.Growth InsightsIn the last year,Stanle

151、y has grown market share in its top category by 2,063%All of Stanleys products fall within Amazons Kitchen&Dining categoryStanley owns 3.5%market share in the Kitchen&Dining category;Its closest competitors in this category are Cuisinart(2%)and Ninja(2%)+120%YoY Overall Revenue+24%YoY+3%YoY By unit

152、sales12345Top Branded Search TermsBy search volume244.2%520.3%538.2%648.3%18,577.7%Stanley 40 oz tumbler with handleStanley cupStanleyStanley 30 oz tumbler with handleStanley cup accessories42,275,86932,793,33717,490,97310,891,8898,921,782KeywordSearch Volume*YoY Trend*Note:Search volume data reflec

153、ts search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period of February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceStanleyTop Category on Amazon(by unit sales):Kitchen&DiningTop Five Prod

154、ucts29Amazon Data Download:Iconic Brands on Amazon02:AMAZON DATA DOWNLOAD:ICONIC BRANDS ON AMAZONYamahas rich,130+year history started with a single reed organ and has since included industry-changing synthesizers,sports equipment,a foundation for music education,and much more.The brands current pro

155、duct catalog includes a wide range of musical instruments,audio equipment,household tech,sporting goods,and more.Report Date:February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023At a GlanceYamaha 20-Series C-Soprano RecorderYamaha Adjustable Padded Keyboard BenchYamaha 88-Key W

156、eighted Action Digital PianoYamaha Double-Braced Adjustable Keyboard StandYamaha 16-Input Mixer with EffectsNote:Market share percentages are estimates based on a sampling of brands within the specified product categoryNote:Data represents all products currently available in specified brands Amazon

157、catalog as of February 3,2024.Growth InsightsIn the last year,Yamahas market share in its top category decreased by 18%Sales of Yamaha products in the Musical Instruments category grew 40%year-over-yearOther Amazon categories that Yamaha sells products in include Automotive;Electronics;Sports&Outdoo

158、rs;Office Products;and moreYamaha owns 3.5%market share in the Musical Instruments category;Its closest competitors in this category are Fender(3%)and Shure(2.5%)+3%YoY Overall Revenue+1%YoY+13%YoY By unit sales12345Top Branded Search TermsBy search volume9.4%15.4%9.5%28.0%2.3%Yamaha keyboardYamaha

159、receiverYamaha guitarPiano YamahaYamaha mixer501,280198,457174,823161,731141,439KeywordSearch Volume*YoY Trend*Note:Search volume data reflects search volume for February 9,2023-February 9,2024.Year-over-year growth data reflects the period of February 9,2023-February 9,2024,compared to the period o

160、f February 9,2022-February 8,2023.Overall Unit SalesAvg.Product PriceYamahaTop Category on Amazon(by unit sales):Musical InstrumentsTop Five Products30Amazon Data Download:Iconic Brands on AmazonAbout the ReportChapter 3The data included in this report was gathered using Jungle Scouts industry-leadi

161、ng market intelligence,product insights,and advertising analytics tools,which are powered by trillions of Amazon data points.Keyword trends data was collected using Jungle Scout Data Cloud.Sales,revenue,market share,and product data were gathered using Jungle Scout Cobalt.Note:This data represents t

162、he U.S.marketplace for specified date ranges and filter parameters.Percentages have been rounded to the nearest whole number.Year-over-year data reflects the period of February 9,2023-February 9,2024,compared to February 9,2022-February 8,2023.We encourage you to explore Jungle Scouts Amazon Data Do

163、wnload report and to share,reference,and publish the findings with attribution to“Jungle Scout”and a link to this page.For more information,specific data requests,media assets,or to reach the reports authors,please contact us at .MethodologyUsing the data31Amazon Data Download:Iconic Brands on Amazo

164、nOver the past decade,Jungle Scout has gathered a wealth of data points through continuous monitoring and analysis of Amazon.The tools used to build this report are the same ones that 1 million+sellers,enterprise brands,retailers,and agencies use each day to make confident decisions and develop effe

165、ctive strategies on Amazon.See how our tools can help your business grow by signing up or requesting a demo.Jungle Scout:Leading Amazon Market Intelligence ToolsFOR FIRST-TIME AND ESTABLISHED SELLERSJungle ScoutJungle Scout CobaltJungle Scout Data CloudJungle Scout is the leading platform for ecomme

166、rce sellers,supporting more than$50 billion in annual Amazon revenue.Founded in 2015 as the first Amazon product research tool,Jungle Scout today features a full suite of best-in-class business management and market intelligence solutions to help sellers:Find and track winning products Discover high

167、-value keywords Source suppliers for products Create and optimize product listings Jumpstart their business with exclusive tutorialsJungle Scout Cobalt empowers brands and retailers with a powerful suite of ecommerce tools designed to drive growth on Amazon.Comprehensive data analytics,built-in adve

168、rtising automation,and intuitive visualizations turn insights into action.Cobalt is trusted by brands and retailers worldwide to:Track and grow market share Analyze performance data Gauge market trends and competitor performance Optimize ad campaigns Gauge share of voice and discover keyword trendsJ

169、ungle Scout Data Cloud offers scalability and flexibility by providing retailers a way to get Jungle Scouts industry-leading data,with the ability to analyze and visualize that data using the tools of their choice.It provides a comprehensive view of Amazon market dynamics by allowing retailers to:Ac

170、cess millions of data points Extract insights using tools like Snowflake,Azure,and others Create custom visualizations with PowerBI,Tableau,and similar tools Analyze trends in consumer demand Investigate third-party sellersSign up todayBook a demoTry Data Cloud with SnowflakeFOR BRANDS,RETAILERS,AND AGENCIESFOR BIG BOX RETAILERS AND INVESTORS

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