1、2024 Content Trends&Planning Guide Discover Your Buyers InterestsCreate the best content for every buyerWelcome to the 2024 Content Trends&Planning Guide the ultimate destination for B2B marketers ready to level up their content game with strategies built to make a lasting impression on their audien

2、ces in 2024.Whether youre showing love to your customer base or winning over a brand-new audience,give your buyers exactly what theyre looking for with the content they crave most.Uncover what trends and topics your audiences are engaging withgleaned from buyer-level intent data,understand whos enga

3、ging and with what,and leverage the insights in these pages to create memorable content experiences that drive results in 2024.A quick note about the data The 2024 Content Trends&Planning Guide was created using over 6.2 million content registrations from B2B buyers across the NetLine platform,the l

4、argest distributed library of technical and business content on the web.To extract this data,we leveraged NetLines Audience Explorer a free-to-use tool,real-time buyer engagement tool and NetLines newest product,INTENTIVEthe only buyer-level intent platform.2NetLDefining content formats eBooks cover

5、 broad topics and ideas and should be educational and easy to digest,used to drive awareness and help buyers find answers,opinions,and insight on a certain topic.White papers present data,frameworks,and analyses to address complex problems,helping establish authority on a specific subject and are gr

6、eat when buyers require more in-depth,technical information.Guides take complex projects or tasks and break them down into actionableplaybooks,blueprints,or checklists a buyer can follow to achieve their goals,walking them through tips,considerations,best practices,and even step-by-step instructions

7、.Webinars are online events(hosted live,simu-live,or on-demand)where a speaker(or group of speakers)delivers information to a virtual audience in the form of a presentation,conversation,or panel discussion.Webinars are flexible and are a great option to disseminate most types of content from thought

8、 leadership and educational content to product trainings and demos to roundtables,town halls,and live Q&As.Virtual events are similar to webinars,but much larger in scale.Typically,virtual events are 2-3 hours in length and feature multiple breakout sessions that buyers can choose to attend or not a

9、ttend.These can take the shape of user conferences,virtual summits,and symposiums,and can also be hybrid,combining aspects of both on and offline engagement.Infographics are a visual representation of information,data,or knowledge designed to present complex concepts or data sets in a clear and easi

10、ly understandable format.Combining text,images,charts,and graphics,infographics aim to convey information quickly and effectively.3NetLTHE TECHNOLOGY INDUSTRY Tech companies are actively seeking solutions to drive product adoption,accelerate demand,and foster innovation and advancement.Their aim,how

11、ever,is not only to enhance efficiency and scalability,but also to stay ahead of the curve in addressing the ever-evolving needs of their customers in a landscape that changes just as rapidly.INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATIONAI-POWERED NATURAL LANGUAGE PROCESSING

12、 CLOUD COMPUTING PLATFORM,OPENSTACK CONTAINER ORCHESTRATION,KUBERNETES CONVERSATIONAL AI CONVERSATIONAL MARKETING,CHATBOTS CYBER THREAT HUNTING MACHINE LEARNING ARTIFICIAL INTELLIGENCE PLATFORMS REMOTE WORK SECURITY 4NetLeBooksWhite PapersGuidesTech Horizons:Exploring Innovations,Trends,and the Digi

13、tal FrontierNew Study:Insights from a Survey on Conversational AI Excite and Delight:6 Ways to Use AI to Boost Product Adoption and Customer Retention JOB AREAJOB LEVEL IT and Services Computer Software Internet MOST CONTENT CONSUMED BYTRENDING FORMATSSUB INDUSTRYTITLE IDEAS25%Other6%Sales10%HR11%Ma

14、rketing12%Executives40%IT21%Individual Contributor19%Director15%Manager45%Other5NetLHCPs depend on having access to the latest information and resources to elevate patient care,enrich experiences,and improve outcomes.Whether theyre optimizing operational efficiencies to meet regulatory compliance or

15、 staying informed about the latest technologies,treatments,and medical advancements,their patients and practices demand the latest and greatest.THE HEALTHCARE INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATIONCONCIERGE MEDICAL SERVICES,CONCIERGE CARE REMOTE CARE GLOBAL COMPLIANCE&GOVERNANCE EX

16、PERTS,TMF GROUP HEALTHCARE INSURANCE HEALTHCARE SERVICES,HEALTHCARE PROVIDERS HEALTH&SAFETY CONSULTING MEDICAL CONSULTANTS,HEALTH&SAFETY CONSULTING MEDICAL SUPPLIES/EQUIPMENT,MEDICAL WASTE CONVERSATIONAL AI 6NetLTRENDING FORMATSWHITE PAPERSEBOOKSLIVE WEBINARS&VIRTUAL EVENTS Transforming Telemedicine

17、:New Study on AI for Enhanced Patient Care and Healthcare Delivery Navigating the Future of Healthcare:A Guide to Patient-Centric Solutions and Emerging TrendsRevolutionizing Healthcare:Concierge Care to Elevate Patient Experiences TITLE IDEAS Hospital Healthcare Medical Device SUB INDUSTRYMOST CONT

18、ENT CONSUMED BYJOB AREAJOB LEVEL23%Other7%Business14%HR19%IT23%Medical&Health29%Director21%Individual Contributor35%Other14%Executives15%Manager7NetLManufacturers are searching for strategies to help them navigate the digital transformation curve.This includes the adoption of cutting-edge technologi

19、es,the seamless integration of AI and automation,a dedicated focus on sustainability and ESG initiatives,and the strengthening of supply chains to ensure resilience and agility.THE MANUFACTURING INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATION AI-POWERED NATURAL LANGUA

20、GE PROCESSING REMOTE WORK SECURITY BIOTECHNICAL MANUFACTURING ARTIFICIAL INTELLIGENCE CONVERSATIONAL MARKETING,CHATBOTS CONVERSATIONAL COMMERCE ELECTRIC&HYBRID FLEETS,ELECTRIC VEHICLES(EV)MACHINE LEARNING CONVERSATIONAL AI 8NetLTRENDING FORMATSWHITE PAPERSEBOOKSINFOGRAPHICSStrategies for Sustainable

21、 Manufacturing:Green Technologies andEnvironmental StewardshipManufacturing Mastery:A Comprehensive Guide to AI in ManufacturingThe Evolution of Manufacturing:A Visual Guide to Trends,Innovations,&Future Pathways SUB INDUSTRYTITLE IDEAS General Manufacturing Electrical Manufacturing Chemicals MOST C

22、ONTENT CONSUMED BYSUB INDUSTRYJOB AREAJOB LEVEL22%Other10%Executives10%Marketing12%HR12%Engineering20%IT27%Manager24%Director34%Other14%Manufacturing,Production,&Operations15%Individual Contributor9NetLFinancial services institutions are focused on driving growth,exploring strategies that not only a

23、ttract new customers,but also those that can boost existing customer loyalty and retention.These companies are adopting omnichannel digital solutions to drive operational efficiency and address the continuously evolving financial needs of consumers.THE FINANCE INDUSTRY INTENTIVE INSIGHTS:TRENDING TO

24、PICSAI AUTOMATION ANGEL INVESTORS PORTFOLIO MANAGEMENT,PERSONAL WEALTH MANAGEMENT AI-POWERED NATURAL LANGUAGE PROCESSING ASSET MANAGEMENT CONVERSATIONAL MARKETING,CHATBOTS ESTATE PLANNING,LEGACY PLANNING IMPACT INVESTING MULTI-ASSET INVESTING CONVERSATIONAL AI 10NetLTRENDING FORMATSWHITE PAPERSEBOOK

25、SON-DEMAND WEBINARSSecuring Futures:A Study on Impact Investing for a Sustainable Future Attracting Prosperity:Winning New Customers in Financial ServicesThe Customer Advantage:Strategies to Retain Loyal Clients in a Competitive LandscapeTITLE IDEAS Financial Services Banking Finance SUB INDUSTRYMOS

26、T CONTENT CONSUMED BYJOB AREAJOB LEVEL16%Other8%Marketing11%HR15%Executives22%Finance&Accounting28%IT19%Director18%VP16%C-Level47%Other11NetLMarketing to marketers isnt easy(trust us,we know!)Responsible for generating pipeline and revenue,the content they consume must be transparent,concise,and act

27、ionable giving them tips and insights to become more strategic,data-driven,personalized,and enabled to create highly-engaging,customer-centric digital strategies.THE MARKETING INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATION AI-POWERED NATURAL LANGUAGE PROCESSING SOCIA

28、L MEDIA MARKETING,SOCIAL MEDIA STRATEGIES CONVERSATIONAL AI ARTIFICIAL INTELLIGENCE PLATFORMS CONVERSATIONAL COMMERCE INTERACTIVE ADVERTISING MACHINE LEARNING CONVERSATIONAL MARKETING,CHATBOTS MARKETING MANAGEMENT,MARKETING OPERATIONS 12NetLTRENDING FORMATSWHITE PAPERSEBOOKSLIVE WEBINARSDigital Domi

29、nation:A Comprehensive Guide to Social Media Strategies Data-Driven Decisions:How to Leverage Analytics,Personalization,and AI to Catapult Your Brand in 2024 Engaging Audiences:The Power and Potential of Interactive Advertising SUB INDUSTRYTITLE IDEAS Advertising&Marketing Marketing Services PR MOST

30、 CONTENT CONSUMED BYSUB INDUSTRYJOB AREAJOB LEVEL23%Other6%Sales7%HR14%IT32%Marketing23%Director17%C-Level50%Other18%Executives10%Individual Contributor13NetLNavigating the dynamic retail landscape requires adaptability and agility.To find success,retailers are looking for solutions that can help th

31、em innovate their commerce channels whether automating their supply chains or delivering exceptional,customer-centric shopping experiences.THE RETAIL INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATION CATERING SOFTWARE RESTAURANT ANALYTICS,RETAIL ANALYTICS CONVERSATIONAL

32、 AI CONSUMER SPENDING ENDLESS AISLE FOOD COST MANAGEMENT,FOOD ORDERING&DELIVERY MACHINE LEARNING REAL-TIME PERSONALIZATION CONVERSATIONAL MARKETING,CHATBOTS 14NetLTRENDING FORMATSWHITE PAPERSEBOOKSLIVE WEBINARSRevolutionizing Retail:A Study on Supply Chain Resilience,Automation,and Sustainability El

33、evate and Delight:A Retailers Guide to Building Lasting Customer Loyalty in the Digital Age Agile Retail Revolution:Strategies for Operational Agility,Responsive Supply Chains,and Enhanced Customer Experiences TITLE IDEAS Retail&Consumer Goods Food Production Wholesale SUB INDUSTRYMOST CONTENT CONSU

34、MED BYJOB AREAJOB LEVEL31%Other7%Logistics&Transportation 13%HR16%Marketing20%IT27%Director22%Manager37%Other13%Executives14%C-Level15NetLEducation professionals seek the resources to help them enhance the digital learning experiences of their clients from fostering engagement with interactive and p

35、ersonalized content to adopting new tools to achieve greater outcomes either in-person or remotely.THE EDUCATION INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATION AI-POWERED NATURAL LANGUAGE PROCESSING PRODUCTIVITY,MICROSOFT EXCEL CONVERSATIONAL AI ARTIFICIAL INTELLIGEN

36、CE PLATFORMS CONVERSATIONAL MARKETING LEADERSHIP COACHING REMOTE WORK SECURITY,IT SECURITY CHATBOTS,CHAT SUPPORT SOFTWARE HEALTH SERVICES,HEALTHCARE INSURANCE 16NetLTRENDING FORMATSWHITE PAPERSEBOOKSON-DEMAND WEBINARSThe Future of Education:How to Boost Student Engagement in 2024 Elevate,Educate,and

37、 Inspire:Unleashing Leadership Excellence for EducatorsUnlock Learning Potential:A Study on Innovative Practices,AI,and Student-Centric ApproachesSUB INDUSTRYTITLE IDEAS Higher Education Education Management K-12MOST CONTENT CONSUMED BYSUB INDUSTRYJOB AREAJOB LEVEL15%Other5%Marketing9%Executives12%H

38、R36%Education37%Individual Contributor23%Director30%Other23%IT10%Manager17NetLIn corporate services,professionals seek resources and information related to efficient business operations,encompassing areas such as human resources management,financial planning,and legal compliance.This may include up-

39、to-date industry regulations,best practices in organizational management,and innovative technologies to streamline corporate processes.THE CORPORATE SERVICES INDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AUTOMATION,INTELLIGENT AUTOMATION AI-POWERED NATURAL LANGUAGE PROCESSING REMOTE WORK SECURITY CA

40、REER MANAGE-MENT ARTIFICIAL INTELLIGENCE PLATFORMS CONVERSATIONAL MARKETING,CHATBOTS EMPLOYEE BURNOUT FAMILY FINANCIAL PLANNING LEADERSHIP COACHING CONVERSATIONAL AI 18NetLTRENDING FORMATSWHITE PAPERSEBOOKSGUIDESThe Future of Leadership:A Comprehensive Study on the Evolving Role of Executives in Sha

41、ping the Modern Workforce Elevating Excellence:A Comprehensive Guide to Corporate Services in the Modern Business Landscape Everyones a Leader:6 Ways to Foster Leadership in the Workplace TITLE IDEAS Corporate Services Management Consulting Staffing and Recruiting SUB INDUSTRYMOST CONTENT CONSUMED B

42、YJOB AREAJOB LEVEL23%Other10%Marketing16%Executives19%HR25%IT25%Director16%C-Level43%Other7%Finance&Accounting16%Manager19NetLHR professionals must stay abreast of evolving trends and best practices in human resources management.Researching topics like talent acquisition strategies,employee engageme

43、nt and retention initiatives,diversity and inclusion practices,and emerging technologies,HR professionals can implement effective strategies that foster a positive work environment,attract top talent,and contribute to organizational success.THE HRINDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSRETURN TO

44、WORK FUTURE OF WORK HEALTH PROMOTION,RECREATION,WELLNESS BENEFITS CONVERSATIONAL AI DIVERSITY RECRUITING AI FOR RECRUITING EMPLOYEE BURNOUT,EMPLOYEE LIFECYCLE CAREER DEVELOPMENT EMPLOYEE SURVEYS,JOB SATISFACTION HUMAN CAPITAL MANAGEMENT(HCM)SOFTWARE,HUMAN RESOURCE TECHNOLOGY 20NetLTRENDING FORMATSNE

45、WSLETTERSGUIDESWHITE PAPERSNavigating the Human Capital Landscape:A Comprehensive Guide for HR Professionals in the Modern Workplace The Future of Work:A Study on Employee Burnout and Strategies for Resilience in the Workplace HR Horizons:Navigating the World of Work Insights,Strategies,and Trends f

46、or Todays HR Professionals TITLE IDEASMOST CONTENT CONSUMED BYJOB AREAJOB LEVEL15%Other6%Learning&Training8%TalentManagement36%Sr.&General Management38%Director22%Manager28%Other12%VP21NetLUtility and energy professionals are actively researching a dynamic landscape shaped by technological advanceme

47、nts,regulatory changes,and environmental considerations.Their focus includes exploring sustainable energy solutions,such as renewable sources like solar and wind power,to meet growing demands while minimizing environmental impact.THE UTILITY AND ENERGYINDUSTRY INTENTIVE INSIGHTS:TRENDING TOPICSAI AU

48、TOMATION,INTELLIGENT AUTOMATION DISTRIBUTED ENERGY RESOURCES(DERS)INFORMATION&COMMUNICATION TECHNOLOGY(ICT)FOR UTILITIES CONVERSATIONAL AI ARTIFICIAL INTELLIGENCE PLATFORMS CONVERSATIONAL MARKETING,CHATBOTS CONVERSATIONAL COMMERCE ENERGY TRANSITION ESG INVESTING AI-POWERED NATURAL LANGUAGE PROCESSIN

49、G 22NetLTRENDING FORMATSWHITE PAPERSEBOOKSGUIDESSustainability Research:An In-Depth Scientific Study on Engineering Strategies for Accelerating the Energy Transition Powering the Future:A Closer Look at Distributed Energy Resources Engineering Excellence:5 Considerations on ESG Implementation for a

50、Sustainable Future TITLE IDEAS Utility and Energy Oil Renewable EnergySUB INDUSTRYMOST CONTENT CONSUMED BYJOB AREAJOB LEVEL27%Other10%HR12%Executives15%Engineering24%IT23%Manager19%Director40%Other12%Manufacturing&Operations18%Individual Contributor23NetLEngineers engage in a wide spectrum of resear

51、ch activities that span various disciplines,reflecting the diverse and evolving nature of the field.They often explore cutting-edge technologies,materials,and methodologies to enhance efficiency,sustainability,and innovation in their respective domains.THE ENGINEERINGINDUSTRY INTENTIVE INSIGHTS:TREN

52、DING TOPICSREMOTE WORK SECURITY MACHINE LEARNING STATISTICAL SOFTWARE,IBM SPSS CONVERSATIONAL AI AI-POWERED NATURAL LANGUAGE PROCESSING AGILE MANAGEMENT AI AUTOMATION,INTELLIGENT AUTOMATION CONVERSATIONAL COMMERCE CONVERSATIONAL MARKETING,CHATBOTS ELECTRIC AND HYBRID FLEETS,ELECTRIC VEHICLES(EV)24Ne

53、tLTRENDING FORMATSON-DEMAND WEBINARSGUIDESWHITE PAPERSEmpowering Engineers:A Comprehensive Guide to Integrating Conversational AI in Technical Environments Agile Engineering Manage-ment:A Study on Strategies for Enhancing Project Efficiency and Adaptability Mastering Machine Learning:A Deep Dive for

54、 Engineers into Cutting-Edge Techniques&Applications TITLE IDEASMOST CONTENT CONSUMED BYJOB AREAJOB LEVEL57%Other10%Design Engineering43%Director14%Manager19%Sr.Employee22%Electrical Engineering11%MechanicalEngineering25%Other25NetLWANT MORE CONTENT INSIGHTS?Get custom buyer insights,right now.Enter

55、 your ICP in our no-cost,interactive tool to get even closer to your buyers.DISCOVER YOUR BUYERSWant more buyer insights,beyond content?If youre looking to fast track buyer transparency and understand the who,what,where,when and why of buyer-intent,snag your free trial of INTENTIVE now 26NetLABOUTNE

56、TLINENetLine empowers B2B marketers to scale revenue via an all-in-one buyer engagement platform that delivers unparalleled buyer-level intent data and lead generation capabilities.Operating the only buyer-level intent platform,INTENTIVE,delivering real-time insights into“who”is actively expressing

57、intent in an account,“what”actions that person is taking,“when”those actions took place,and uniquely“where”those actions occurred,including offline Event Intent data,NetLine fast tracks buyer transparency.In addition,NetLine also operates the largest B2B content-centric lead generation platform offe

58、ring content syndication,lead generation,account-based marketing,lead management,and more.Founded in 1994,NetLine is a part of Informa Tech,a FTSE100 leading provider of market insight and market access to the global technology industry.Successful B2B Marketers Start with NetLine,visit .OUR COMMITME

59、NTTO YOUAs the#1 B2B Buyer Engagement Platform,we feel that it is important to share with you how we do business.NetLine operates according to five core values:innovation,teamwork,integrity,customer satisfaction and accountability.Our advanced technology and massive scale are uniquely positioned to

60、achieve the results Marketers are looking for.NetLines performance-based Portal and our dedicated team of experienced lead generation experts ensure that you will only pay for leads that meet your assigned campaign criterianothing less.Expand your footprint and competitive market share.Read more about our commitment to you.NetL