1、AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Technology Use and Attitudes among Mid-Life and Older Americans December 2017 G. Oscar Anderson, Senior Research Communications Advisor AARP Research https:/doi.org/10.26419/res.00210.001 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP
2、. ALL RIGHTS RESERVED Methodology This study was fielded from November 16-27, 2017 using GfKs KnowledgePanel, a probability based web panel designed to be representative of the adult US population. Respondents needed to be age 50 or older to complete the survey. Completion rate was 59.9% and resulte
3、d in a total sample of 1,520. The data are weighted by age within gender, education, race/ethnicity, household income, language preferences, and Census division to reflect US adults age 50 or older. Margin of error at the 95% confidence level 2.71% for Total Adults 50+ N=1520 2 AARP RESEARCH | AARP.
4、ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Mobile and traditional computing devices are the primary tech for Americans 50+. Over nine in ten own a computer or laptop, seven in ten adults 50+ own a smartphone, and over four in ten own a tablet. Adults 70+ are more likely to have
5、older technology such as desktops and feature phones than those age 50-69. Technology such as wearables and home assistants have been adopted by only a very small percentage of the 50+ market. Younger adults are more likely to own a wearable than those over 70. Traditional activities dominate comput
6、er use for adults over 50, but a sizeable minority are using their device to manage medical care or learn online. Among those who own such devices, top activities include surfing the internet, making purchases, getting news, and banking. Adults 70+ do fewer activities on their computers than those u
7、nder 70, with a couple exceptions such as gaming (over half play games on their computer) and email. Surfing the web is the top activity for tablet users and older adults who have both are more likely to use their tablet for playing games and watching video than on a computer. 3 AARP RESEARCH | AARP
8、.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Top smartphone activities for adults 50+ focus on staying connected and being on the go. Nearly nine in ten smartphone owners say they use their device to send IMs/texts or emails, and over three quarters say they use it to get directi
9、ons or traffic information. Other top activities include purchasing apps, surfing the internet, getting news, and accessing social media. Among those who own all three devices, each device has different uses: computers are used for more practical tasks, tablets for entertainment, and smartphones for
10、 social and on the go activities. Across all devices, over seven in ten adults 50+ are on social media. Adults 50+ are equally likely to use social on their computers and mobile devices. Over half of smartphone owners use a social app weekly. Privacy and security is still an issue for most older adu
11、lts, but many dont take proactive steps to protect themselves online. Just 18% of those 50+ are extremely/very confident that their data are kept private online. With the exception of financial institutions, most adults 50+ do not completely trust companies to keep their data secure. They are most l
12、ikely to trust banks and healthcare organizations and least likely to trust the media, social media sites, and membership organizations. Nonetheless, many adults 50+ fail to take proactive steps to secure their data. A little over half use a passcode on their phones or tablets, and only a third use
13、two-factor authentication. 4 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Executive Summary Nine in ten (91%) of those with devices say they use technology to stay in touch with friends and family. Among those under 70, text messaging has overtaken email as the tool most used t
14、o stay connected, though most use three channels (email, texts, and social media). Few older adults have used virtual reality and many are unfamiliar with augmented reality. Most older adults have heard of virtual reality devices but few have tried them. Adults age 50- 59 are the most likely to have
15、 tried or own a device, but adoption is still small. Over six in ten adults have never heard of augmented reality and very few have tried it. Adults in their 50s are more likely to have heard of AR than those over 60. 5 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVEDAARP RESEARCH
16、| AARP.ORG/RESEARCH | 2016 AARP. ALL RIGHTS RESERVED Main Findings 6 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Mobile and traditional computers are primary tech devices for Americans 50+ 70% 62% 61% 43% 21% 21% 13% 7% Smartphone Laptop Desktop Tablet Regular phone E-Reader W
17、earables Home assistant Device Adoption among 50+ 7 78% 66% 58% 46% 14% 20% 15% 7% 73% 63% 59% 40% 19% 20% 14% 8% 55% 56% 66% 40% 34% 23% 8% 6% SmartphoneLaptopDesktopTabletRegular phone E-ReaderWearablesHome assistant Device Adoption by Age 50-5960-6970+ Younger adults are significantly more likely
18、 to own smartphones, laptops and wearable devices (e.g., smart watches, fitness trackers, etc.) than those 70+. Adults over 70 are more likely to own desktops and feature phones than their younger counterparts. a ab c c c c c Letters represent a statistically significant difference between indicated
19、 age groups at the 95% confidence level. abc Q.Tech1 (Base: All respondents. N=1520). Which of the following items do you have? AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Those already invested in the technology are more likely to purchase it again in the future Q.Tech3A (Bas
20、e: All respondents. N=1520). Do you plan to purchase a within the next year? 8 Yes 6% No 94% Plan to Purchase a Wearable Device Yes 19% No 81% Plan to Purchase a Smartphone Yes 12% No 88% Plan to Purchase a Tablet Owns deviceDoes not own device 50-59 a 60-69 b 70+ c Smartphone23%*10%24%c20%c11% Tabl
21、et14%*10%16%c12%c6% Wearable12%*5%8%6%5% Percentage Who Plan to Purchase in the Next Year * or letter represent a statistically significant difference between indicated groups at the 95% confidence level. Those who have already purchased a device are more likely to say they will purchase another one
22、 in the next year, particularly for smartphones. Likewise, adults under 70 are more likely to plan to purchase a phone or tablet in the next year compared to their 70+ counterparts. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Traditional activities dominate computer use for ad
23、ults over 50, but a sizeable minority are using their device to manage medical care or learn online Surfing the web, making purchases, getting news, and doing banking transactions dominate how older adults use their computers. A third say they do online learning on their computer (34%) and manage or
24、 receive medical care (32%). 81% 74% 69% 65% 63% 58% 55% 45% 45% 45% 42% 34% 32% 31% 17% 8% 7% Visit websites or surf the internet Make a purchase Get news and other info Perform banking or financial transactions Send or receive IMs or Emails Access a social networking site Comparative shop for disc
25、ounts and deals Play a game Get directions or traffic info Watch videos or shows Get health and fitness info Take classes, webinars, or read/watch how-to tutorials Manage or receive medical care Post your own reviews, ratings, or comments online Download or purchase an app Track health or fitness vi
26、a apps or website Use a voice activated assistant Activities Performed on Desktop/Laptop (among those who own device) Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. 9 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGH
27、TS RESERVED Computer users in their 50s and 60s are more likely to use their devices for a wider variety of activities, but adults 70+ are more likely to game. Adults in their 50s and 60s are more likely to surf the internet, bank, comparison shop, and watch video on their computers than those over
28、70. However, computer users 70+ are equally likely to look for news and send emails as their younger counterparts, and are more likely to play games on the computer. 85% 77% 70% 67% 58%58% 60% 40% 46% 52% 84% 74% 70% 67% 65% 62% 55% 46% 47% 48% 73% 70% 67% 59% 66% 54% 47% 52% 43% 30% Visit websites
29、or surf the internet Make a purchase Get news and other info Perform banking or financial transactions Send or receive IMs or Emails Access a social networking site Comparative shop for discounts and deals Play a game Get directions or traffic info Watch videos or shows Activities Performed on Deskt
30、op/Laptop by Age (Top 10) (Among those who own desktop/laptop computers) 50-5960-6970+ 10 Q.Tech2 (Base: Those who own computer/laptop. N=1402). Please indicate whether you do each activity for each device you own. abc a aa c c c cc c c c Letters represent a statistically significant difference betw
31、een indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Adults in their 50s and 60s are more engaged in online learning activities on their computers than those 70+. Adults in their 50s and 60s are more likely to use their computers to
32、 engage in online learning activities and posting ratings and reviews than those age 70+. 41% 38% 29% 35% 18% 9% 6% 43% 37% 34% 32% 19% 10% 8% 41% 24% 34% 24% 15% 6% 5% Get health and fitness info Take classes, webinars, or read/watch how-to tutorials Manage or receive medical care Post your own rev
33、iews, ratings, or comments online Download or purchase an app Track health or fitness via apps or website Use a voice activated assistant Activities Performed on Desktop/Laptop by Age (Bottom 7) (Among those who own desktop/laptop computers) 50-5960-6970+ 11 Q.Tech2 (Base: Those who own computer/lap
34、top. N=1402). Please indicate whether you do each activity for each device you own. abc c c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Surfing the web is the
35、 top activity for tablet users and about half are likely to use their device for entertainment such as playing games and watching video. Over half of tablet owners use their tablets for surfing the web, getting news, downloading apps, messaging and email, and playing games. Nearly half (48%) watch v
36、ideo on their tablets and another four in ten use it for shopping (42% make purchases; 40% comparison shop). 71% 58% 54% 54% 53% 53% 48% 42% 40% 33% 31% 29% 24% 21% 19% 17% 8% Visit websites or surf the internet Get news and other info Download or purchase an app Send or receive IMs or Emails Play a
37、 game Access a social networking site Watch videos or shows Make a purchase Comparative shop for discounts and deals Get health and fitness info Get directions or traffic info Perform banking or financial transactions Take classes, webinars, or read/watch how-to tutorials Post your own reviews, rati
38、ngs, or comments online Use a voice activated assistant Manage or receive medical care Track health or fitness via apps or website Activities Performed on Tablet (among those who own device) Q.Tech2 (Base: Those who own tablet; n=647). Please indicate whether you do each activity for each device you
39、 own. 12 AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Adults under 70 do a larger variety of activities on their tablets than those 70+, but those over 70 are about equally likely to play games, use social media and send email on their devices. Adults in their 50s and 60s are m
40、ore likely to surf the internet, download apps, watch video, shop and make purchases on their tablets than those over 70. Those in their 50s are also more likely than those 70+ to use their tablets to get news and other info. 78% 63% 59% 54% 50% 55% 59% 46%45% 35% 77% 58% 59% 57%58% 56% 50% 46% 44%
41、36% 56% 50% 39% 49% 53% 47% 28% 30% 26%26% Visit websites or surf the internet Get news and other info Download or purchase an app Send or receive IMs or Emails Play a game Access a social networking site Watch videos or shows Make a purchase Comparative shop for discounts and deals Get health and f
42、itness info Activities Performed on Tablet by Age (Top 10) (Among those who own a tablet) 50-5960-6970+ 13 Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each device you own. abc c c c c c c c cc c c Letters represent a statistically significant differ
43、ence between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Among less common activities, adults in their sixties are more likely to use their tablets to manage medical care and post reviews than those in their 50s or 70s. Tablet
44、users age 60-69 are more likely than those 70+ to manage medical care and post reviews than those 70+. They are slightly (but not significantly) more likely to learn online and use voice assistants than those 70+ as well. Those in their 50s are more likely to use their tablets to perform online bank
45、ing transactions than those 70+. 33%34% 26% 21% 16%16% 9% 34% 30% 27% 26% 24% 22% 9% 23% 22% 17% 16% 17% 12% 5% Get directions or traffic info Perform banking or financial transactions Take classes, webinars, or read/watch how-to tutorials Post your own reviews, ratings, or comments online Use a voi
46、ce activated assistant Manage or receive medical care Track health or fitness via apps or website Activities Performed on Tablet by Age (Bottom 7) (Among those who own a tablet) 50-5960-6970+ 14 Q.Tech2 (Base: Those who own tablets. n=647). Please indicate whether you do each activity for each devic
47、e you own. abc c c c Letters represent a statistically significant difference between indicated age groups at the 95% confidence level. AARP RESEARCH | AARP.ORG/RESEARCH | 2017 AARP. ALL RIGHTS RESERVED Messaging, directions, and surfing the internet top list of activities people do on their smartph
48、ones. Nearly 90% of smartphone owners say they use their device to send IMs or emails, and over three quarters (77%) say they use it to get directions or traffic information. Other top activities include purchasing apps, surfing the internet, getting news, and accessing social media. Adults 50+ are
49、much more likely to use voice assistants on their smartphone than they are on any other device. 88% 77% 69% 64% 62% 60% 45% 42% 37% 35% 35% 34% 29% 28% 24% 19% 13% Send or receive IMs or Emails Get directions or traffic info Download or purchase an app Visit websites or surf the internet Get news and other info Access a social networking site Use a voice activated assistant Play a game Comparative shop for discounts and deals Make a purchase Perform banking or financial transactions Watch videos or shows Get health and fitness info Manag
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