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1、CLOUD RADARCPG AND RETAIL INDUSTRY REPORT2|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteContentsExecutive summary 05Cloud spending on the rise 06Reasons for cloud adoption 08Cloud is for digital commerce and CRM 10What cloud is good for 16Emergi

2、ng cloud challenges 18Surging through 24Appendix:Research approach 27Cloud Radar:CPG and Retail Industry Report|3External Document 2024 Infosys Limited Knowledge Institute4|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud spending by consumer

3、packaged goods(CPG)and retail sectors the world over is set to increase in 2024.Though CPG and retail companies are currently focused on strategic cost takeout that is,making major changes to the business structure to reduce costs given the current economic climate,their motives for migrating to clo

4、ud have had more to do with innovation and less to do with cutting costs,according to Infosys Knowledge Institutes recent research.The Cloud Radar 2023 surveyed more than 2,500 respondents from companies across nineindustries in the US,UK,Germany,France,Australia,and New Zealand,and the Nordiccountr

5、ies including Norway,Finland,Executive summarySweden,Denmark,and Iceland.The study surveyed 400 respondents from CPG and retail sectors.The study found that CPG and retail companies depend on cloud for sophisticated solutions,growth,and transformation.They benefit from it but they also face challeng

6、es when it comes to their cloud,in terms of usage and cost.However,it is well within their abilities to overcome the issues provided they learn how to embed the right business case into cloud,master monitoring and prediction,and adopt a value-centric cloud operating model,among applying other best p

7、ractices.Cloud Radar:CPG and Retail Industry Report|5External Document 2024 Infosys Limited Knowledge InstituteCloud spending on the riseWhile inflation growth is expected to slow down this year,the International Monetary Fund(IMF)predicts that a majority of countries could hit their target inflatio

8、n rates only in 2025.Increasing revenue growth is one way for CPG and retail companies to bolster themselves against this situation and deal with other uncertainties such as geo-political crises,and natural disasters.It is no surprise that CPG and retail are relying on cloud adoption for revenue gro

9、wth.While a majority of CPG and retail companies began using cloud a decade ago,they continue to spend substantially on cloud.Each retail company surveyed in Cloud Radar 2023 said it spent around$29 million in 2022,and each CPG company said it spent around$31.4 million.For both segments,the cloud sp

10、end increased from 2022,according to 65%of respondents in CPG and 67%respondents in retail,and is set to increase in 2024 as per 77%of respondents in CPG and 80%respondents in retail(Figure 1).This is possibly part of their efforts to increase cloud adoption so as to grow revenues to combat inflatio

11、nary pressures,along with their need to scale their operations and become more agile in responding to business and customerdemands.6|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|7External Document 2024

12、Infosys Limited Knowledge InstituteFigure 1.The change in cloud spend from 2022 to 2023Respondents(%)RetailConsumer packaged goods(CPG)00708065%67%80%77%Cloud spend Last year increaseNext year increaseSource:Infosys Knowledge InstituteAccessing new technology or software development and e

13、nabling a new revenue stream were the top reasons to migrate to cloud.Cost reduction was a minor reason for cloud migration.Reasons for cloud adoptionStrategic cost takeout is another measure that companies have been aiming for,for the same reasons.It is important to note,however,that though CPG and

14、 retail companies are currently employing cost takeout,as per the Infosys study,their motives for migrating to cloud have had more to do with innovation and less to do with cuttingcostsCPG companies surveyed said their main motivation for cloud adoption was to enable a new revenue stream or product,

15、followed by the need to access new technologyor software development capabilities.Using cloud to reduce costs was a minor motivation.The retail companies surveyed said much the same thing:Accessing new technology or software development and enabling a new revenue stream were their top reasons to mig

16、rate to cloud.Cost reduction was a minor reason for cloud migration.Cloud being a digital transformation enabler,there are other reasons that CPG and retail businesses want to jump on the bandwagon.They are looking to achieve efficiencies across their IT and business systems and business agility in

17、terms of responding quickly to customer behavior and market conditions.They want to create new spaces and capabilities to leapfrog competition.8|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|9External Do

18、cument 2024 Infosys Limited Knowledge InstituteFigure 2.Why companies move to cloudSource:Infosys Knowledge InstituteCloud adoption gives businesses a chance to upgrade their existing systems,enhance industry-specific capabilities,and also connect with partners through collaborative tools.Cloud can

19、help cut costs,and can help companies achieve their greenhouse gas emission goals by streamlining theiroperations.Note:Percentage numbers do not add up to 100%because of rounding.Replace or updatesystems,17Enable a new revenuestream or product,17Access newtechnology orsoftware developmentcapabilitie

20、s,17Integrate businesssubsidiaries oracquisitions,16Accessindustry-specifccapabilities,13Connect toexternal data sources,collaboration tools,and partners,11Reduce costs,5Reduce greenhousegas emissions,2100 points allocated across all choicesCPG and RetailDigging in deeper from general motivations,th

21、e study found that CPG and retail companies are most likely to use cloud for digital commerce and customer relationship management(CRM).They are less likely to use cloud for point-of-sale and in-store systems.Customer relationship managementBusinesses are using cloud to collect and store data relate

22、d to customers past purchases,interests,and demographics,and use data analytics to better understand their Cloud is for digital commerce and CRMbuying behavior.This is helping them design personalized campaigns and target the customers using the most ideal channels,to up-sell and cross-sell.These in

23、sights help them employ proximity marketing tactics,that is,provide highly targeted advertising and promotion content to consumers based on their current location.It is helping decide on store design and visual merchandising in a way that it drives traffic to the right products,displayed strategical

24、ly to increase sales and revenue.It helps measure near real-time return on investment(ROI)on 10|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|11External Document 2024 Infosys Limited Knowledge Institutet

25、rade promotion,and redirect money from non-performing to performing promotions.It connects point-of-sale data with advertising spend to determine which locations to spend digital marketing on.Cloud-native,microservices-based,API-first architecture with hyper-personalization capabilities and an integ

26、rated ecosystem are being used to deliver end-to-end digital commerce.The ability of cloud to help hyper-personalize customer journeys across physical and digital channels at scale is noteworthy.It helps retailers amplify their connection with customers and optimize spend by connecting the unconnect

27、ed media data across sources such as search,social,CCTV,video and so on,along with assets such as images,video,or text,internal data,and syndicated data.Its what-you-see-is-what-you-get(WYSIWYG)interface and low-code-no-code capability helps users work with it easily.Cloud-native omni-channel soluti

28、ons allow for 3D visualization of assets.Retailers can use them for applications ranging from designing showrooms to allowing virtual try-on technologies on their e-commerce sites.Cloud-native AI-powered customer engagement platforms are being used in customer support.They extract data from customer

29、 interactions and transform them into insights that can be used in real time.They also help train agents in their customer interactions to drive better customerexperience.One of Infosyss clients,a US-based retailer with a chain of specialty discount stores,was looking to expand its store operations

30、across 10 additional markets.But it was being derailed by its inflexible legacy merchandising system that was unable to scale.Infosys used its Oracle Retail Merchandising Cloud Service to help the client transform its on-premises legacy system to a modern merchandising cloud platform that would supp

31、ort its business goals.Through this migration,Infosys helped the client cut the maintenance costs of their on-premises infrastructure.By introducing high levels of automation into processes,Infosys helped the retailer increase its operational efficacy while reducing the workload on its employees.Clo

32、ud helps retailers amplify their connection with customers and optimize spend by connecting unconnected media data across sources.12|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteDigital commerceOnline shoppers expect responsive online experience

33、s and will move on if a website doesnt meet their expectations:research by Akamai has found that 40%of visitors will abandon a website that takes longer than three seconds to load.Hosting an e-commerce website in the cloud means faster websites that can scale to meet demand,creating an experience th

34、at customers are more likely to return to.Cloud should also offer a more secure environment for customer data than on-premises solutions,but retailers must ensure that they configure their cloud services correctly to avoid data breaches and take into consideration potential vulnerabilities that aris

35、e from connecting third-party technologies to their cloud systems.The data on cloud is also backed up across data centers which helps prevent loss of sensitive customer data and enables easy data recovery.Infosys engineered an e-commerce site employing cloud and emerging technologies for a high-end

36、fashion retailer that wanted an engaging and responsive e-commerce site to improve online sales.Infosys developed a native cloud solution by combining microservices architecture,AWS Infrastructure-as-a-Service(IaaS)and AWS Platform-as-a-Service(PaaS)with third-party solutions and open-source technol

37、ogies.A mix of Agile development methodology,DevOps automation,and a decoupled microservices-based architecture reduced time-to-market to four weeks as opposed to the four to six months it would have usuallytaken.Theauto-scaling ability of the cloud environment helped manage peak loads and seasonal

38、spikes in online traffic.These efforts not only helped in cost rationalization butalso improved the website performance by 10times.Cloud Radar:CPG and Retail Industry Report|13External Document 2024 Infosys Limited Knowledge InstituteSupply chain managementCloud enables seamless access to enormousam

39、ounts of data and analytics platforms to deliver demand sensing.This capability helpsretailers understand the shifting demand for products and forecast needs in an agile manner,which means they can optimize their inventory and mitigate problems arising from supply chain disruptions.It analyzes sales

40、 inventorypatterns to identify root causes for phantom inventory.Having supplychainvisibility and understanding demand well helps plan supply while ensuring lack of wastage of resources or excessive stocks,helping companies meet their business operations efficiency and sustainability goals.The conne

41、ctedness that cloud provides alsoenables quick product recall management from numerous sources,when the situation demands it,apart from providing traceability.“CPG and retail businesses are implementing loyalty programs that are applicable across their brands,on the lines of a single pass that can b

42、e used to shop across,”says Shreshta Shyamsundar,distinguished technologist,Infosys.“This requires an optimal fulfillment and inventory management system throughout,so companies can make data-driven decisions and offer a great customer experience.These are some of the topbusiness capabilities that c

43、ompanies rely on cloudfor.”“CPG and retail businesses are implementing loyalty programs that are applicable across their brands.This requires an optimal fulfillment and inventory management system throughout,so companies can make data-driven decisions and offer a great customer experience.”Shreshta

44、Shyamsundar,distinguished technologist,Infosys14|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteTechnology innovations in areas such as data analytics and science,AI,and Internet of Things(IoT)are easily consumable through cloud,and are being used

45、 to maximize efficiency in the supply chain.“This includes smart factory solutions that help in real-time inventory tracking,equipment monitoring and diagnosing,robotic manufacturing and automation,digital twins for efficiency and safety,as well as predictive maintenance of equipment.Digital twin te

46、chnology is also used to replicate supply chain workings in the cloud and ensure the supply chain runs smoothly.For example,Infosys helped a large confectionary manufacturer with a data and cloud-based solution to ensure the right level of inventory in stores and shelves in their large retail partne

47、r resulting in sustained business growth for them,”says Madhanraj Jeyapragasam,assistant vice-president and senior principal technology architect,cloud atInfosys.“Digital twin technology is being used to replicate supply chain workings in the cloud and ensure that the supply chain runs smoothly.For

48、example,Infosys helped a large confectionary manufacturer with a data and cloud-based solution to ensure the right level of inventory in stores and shelves in their large retail partner resulting in sustained business growth for them.”Madhanraj Jeyapragasam,assistant vice-president and senior princi

49、pal technology architect,cloud at InfosysCloud Radar:CPG and Retail Industry Report|15External Document 2024 Infosys Limited Knowledge InstituteEmployee experienceThe concept of live enterprises that is,organizations that are agile,constantly adapting,innovating,and transforming to respond to busine

50、ss needs is on the rise.Toachieve this state,organizations are evolving their business using platforms designed to scale on cloud-native technologies and open-source software.Such cloud-based platforms are helping them enhance employee experiences,through the use of conversational AI,learning soluti

51、ons,and implementing micro-change management toensure adoption.For example,Infosys helped a leading retailer to build applications to drive automation for its employees including an omnichannel chatbot offering personalized IT services to employees,a mobile app,voice bots to take over IT operation t

52、asks,and so on.Thiswas achieved using various cloud-based technologies built on AI,machine learning,RPA,and digital workflows.In another case,a leading global CPG company was looking for its employees to manage queries and cases across functions with a unified enterprise tool.Its aim was to reduce t

53、he time employees were spending on simple tasks.The Infosys Cobalt cloud offerings were paired with ServiceNow platform to consolidate ticketing tools and replace the legacy version with a Single Query Management(SQM)tool.Features of the cloud-hosted solution streamlined processes,such as allowing f

54、or sharing support tickets,as well as building a self-service portal with an integrated chatbot to handle first-line support and triage inquiries to direct them to the right human.Cloud-based platforms are helping organizations enhance employee experiences,through the use of conversational AI and le

55、arning solutions.What cloud is good forDeploying cloud services can not only bring about improvements and modernization of infrastructure and processes,it can also give businesses a competitive edge.Scalability and agilityOne of the biggest benefits of cloud is that it makes deploying a range of tec

56、hnologies such as AI,blockchain,machine learning(ML),and IoT much more straightforward compared to traditional platforms.CPG and retail companies have the option of ramping up their IT teams or decreasing resources easily as the needs of the business change.“Festive seasons are a particularly busy t

57、ime for CPG and retail functions,with a rise in traditional and organic demand.The ability to scale to demand during these occasions is one of the biggest benefits that cloud offers,”says Shreshta Shyamsundar.“In Western Europe,the roads are narrow,and the cities are congested,increasing the foot tr

58、affic in stores,whereas in North America and Australia,spaces are more spread out,and the expectation is that most consumers will shop online than in physical stores.This is a differentiator,and cloud is equally useful in both scenarios.”16|Cloud Radar:CPG and Retail Industry ReportExternal Document

59、 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|17External Document 2024 Infosys Limited Knowledge InstituteHe adds:“A leading supermarket chain in Australia segregates its stores based on the business they generate in a day.In stores with the highest business,the

60、 store manager has a direct line to call the IT department,and is empowered to make changes related to stocking inventory onto the shelves.The change is then individually deployed to the store.Cloud plays a significant role in centralizing the implementation logic,in terms of being able to manage pr

61、eferences and make sure that the preferences are set universally.Some changes are maintained onsite but a majority that are required to remain agile is cloud-based.”Easy access to dataCloud brings together data from a multitudeof sources and makes it available in real time for the businesses to acce

62、ss from anywhere.This provides a unified and complete view of the data which is particularly useful for businesses that requirelarge storage capacity beyond that which on-premises servers can provide.A US-based leading CPG organization was using multiple applications,and was seeking an alternate hos

63、ting platform,to increase the time-to-market andagility.Infosys helped it transition operations to cloud infrastructure helping decrease operational costs by over30%.Cost savingsMoving to the cloud can also save money compared to maintaining on-premises infrastructure and the staff needed to manage

64、it.Infosys has helped many clients save money by shifting to the cloud:“For a leading US food products company,we were able to reduce their spend to achieve an industry-leading 0.31 opex spend ratio with a high net promoter score(NPS)and key performance indicator(KPI)score.And then,for a leading Bri

65、tish consumer goods company,Infosys was selected from 15 incumbent partners to drive efficiency and cost optimization.There we consolidated 14 data centers into four(data centers)and hybrid cloud achieving 3.3%opex spend,and elevating their NPS by over 75%,”explained Kathryn Bieler,an Infosys AVP fo

66、r consumer,retail,and logistics during a webinar on strategic cost takeout.“For an American fashion retailer,we modernized their tech,moving them to a cloud solution through their app rationalization with over$100 million in cost-savings.”A US-based leading CPG organization was using multiple applic

67、ations,and was seeking an alternate hosting platform,to increase the time-to-market and agility.Infosys helped it transition operations to cloud infrastructure helping decrease operational costs by over 30%.Emerging cloud challengesAs beneficial as cloud adoption is for CPG and retail companies,it i

68、s not devoid of challenges.Cloud works well and delivers on increasingly sophisticated tasks.But as cloud systems have advanced,additional complexities are emerging.Though cloud is fairly uncomplicated to implement,many businesses are finding it challenging to choose which cloud solutions to use wit

69、hout proper guidance on the frameworks or recommended practices required to achieve maximum impact or even where to use it.Some of the biggest challenges that plague CPG and retail companies are asfollows.Many businesses are finding it challenging to choose which cloud solutions to use without prope

70、r guidance on the frameworks or recommended practices or even where to use it.Old versus new operatingmodelsThe rate of technology change in CPG and retail sectors is much faster than that of highly regulated sectors such as financial services or utilities.Hence,sometimes two or three operating mode

71、ls must co-exist in an organization,and that creates further challenges for businesses that need to run them at the same time.We found in this research that most of the CPG and retail respondents said that they were using four cloud providers at any given time,which presents a challenge of its own.1

72、8|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|19External Document 2024 Infosys Limited Knowledge InstituteIntegration with existing systemsRetail and CPG companies that have complex legacy systems find

73、 it is difficult for the systems to integrate with modern cloud-based systems,especially when the companies contain varied and non-standardized IT systems that have been functioning in isolation,each using different data formats.The larger the organization,the greater the number of disparate IT syst

74、ems,making the integration more challenging.Tug between business and enterprise ITWith the retail industry,much of automation technology is going into store and supply chain transformation.This is not owned by enterprise IT,but managed by the business teams directly.This leads to a lack of integrate

75、d solution and collaboration in terms of the use of cloud when cloud technology comes into the picture.Lack of business use caseThe Infosys study shows that organizations do not have an approved business use case to employ cloud adoption as often as they should,and this applies to CPG and retail com

76、panies:34%of respondents in retail and 29%in CPG(Figure 3)disclosed that they have a business use case only somewhat and less.With any technology,lack of clarity in terms of what it needs to be used for and the outcomes that define success can bedisastrous.Figure 3.Approved business use cases for cl

77、oud across industriesTelecommunications21%49%30%Retail18%47%34%Manufacturing21%41%38%High tech17%51%32%Healthcare24%43%33%Energy24%44%32%Consumer packaged goods(CPG)22%50%29%Banking18%50%32%Automotive28%41%32%Respondents(%)AlwaysOftenSomewhat and lessNote:Percentage numbers do not add up to 100%beca

78、use of rounding.Source:Infosys Knowledge Institute20|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteIt goes without saying that keeping on top of cloud costs is vital:our research found that retail cloud managers are generally confident in their a

79、bility to run their systems but they are least confident when it comes to monitoring,predicting,and optimizing cloudcosts.More than half of the CPG and retail respondents struggle(Figure 4)to monitor costs.This lack of visibility into the cloud costs,possibly from a constantly changing market,makes

80、it difficult for them to use their cloud spend effectively.It does not help that the cloud committed by the companies ends up being lesser than the cloud consumed at the end.In fact over 73%of respondents in CPG and retail(Figure 5)said they consume less than 50%of the cloud service that their compa

81、nies have contracted.Figure 4.CPG and retail companies are struggling with cost managementFigure 5.Less than 50%of cloud services contracted are being consumed 53%48%46%00Monitor costsPredict costsOptimizes costsCPG and Retail respondents(%)Aspects of least confidenceNote:Percentage numbe

82、rs do not add up to 100%because of rounding.CPG and Retail73%21%6%Cloud consumed against cloud services contracted50%and 75%Source:Infosys Knowledge InstituteSource:Infosys Knowledge InstituteOur research reveals cloud executives are least confident in their ability to manage these three things:1.Mo

83、nitor costsMy organization has a complete view of all of its costs associated with cloud services.2.Optimizes costsMy organization actively optimizes its costs associated with cloud services.3.Predict costsMy organization accurately predicts future costs associated with cloud services.Struggle to co

84、ntrol,predict,monitor,and optimize spendCloud Radar:CPG and Retail Industry Report|21External Document 2024 Infosys Limited Knowledge InstituteFigure 6.Access allowed to more individuals than necessaryData security and privacyCloud can help businesses improve their security,but it brings its own ris

85、ks.Research by Gartner finds that through 2024,most enterprises will continue to struggle with appropriately measuring cloud security risks.Retail and CPG companies deal with sensitive customer data,and data breaches can be costly for them in terms of both money and reputation.A large number of resp

86、ondents in both CPG and retail segments told us that migration to cloud creates new security challenges for them.One key risk is the security teams not having a clear view of cloud deployments in the business:we found,for example,that 41%of retail and CPG respondents allow any department head or IT

87、manager to deploy new cloud infrastructure,software,or applications(Figure 6).That might be too lax from a security perspective,as it could increase the chances of human error,the leading cause of cloud data breach.But that must be balanced against the dynamic changing demands of business.Yes,41%No,

88、49%Not sure,11%Note:N=400.41%of respondents indicated that their company may allow more people than is necessary access to provisioning of new cloud services.Percentage numbers do not add up to 100%because of rounding.CPG and Retail respondents(%)Source:Infosys Knowledge Institute22|Cloud Radar:CPG

89、and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|23External Document 2024 Infosys Limited Knowledge InstituteCompliance and regulationWhen new technologies come in,businesses are keen to use them to create value and effici

90、encies in processes or new products or services which create new market potential.But they have challenges such as adopting the technology along with the enterprise controls,governance,and compliance needing to be met.Additionally,retail and CPG companies must comply with data privacy,security,and c

91、onsumer protection regulations,all of which differ depending on where those businesses are located.Any failure in complying with security protocols could mean an increased risk of data breach,not to mention hefty penalties by regulatory bodies.Operational resilience and governanceCompanies demand cl

92、oud systems that can recover faster from incidents ranging from human error to natural disaster with the least downtime,causing the least disruption to business.Deploying cloud is not just about integrating it with existing IT systems businesses also need to create security protocols to prevent data

93、 loss or theft,as well as risk management policies.It also includes the aspect of which individuals get to make critical decisions related to the use of cloud in the organization.Cloud today is a domain where business and IT must work together.Modern cloud requires both technical and strategic think

94、ing.However,we found a lack of overarching strategic thinking:when we asked about a range of critical cloud decisions,44%of the respondents said the decisions are made in isolation(Figure 7).Decisions about cloud need to involve leaders,technologists,and end-users.Modern cloud requires both technica

95、l and strategic thinking.However,we found a lack of overarching strategic thinking in the CPG and retail companies surveyed.Figure 7.A majority of critical cloud decisions are made in isolationNote:Percentage numbers do not add up to 100%because of rounding.IT group aloneBusiness aloneIT and busines

96、s togetherCloud decisions28%16%56%CPG and Retail respondents(%)Source:Infosys Knowledge InstituteSurging throughWhile the list of challenges is long,adhering to best practices can help CPG and retail companies find their way to successful cloud adoption.Change management is required to help employee

97、s become willing participants in the transformation,and reskill them if required.Also,it is important to train people before the cloud capability comes in,so that by the time it arrives,most can start working with the new tools immediately.They will be able to play the old and new roles simultaneous

98、ly,and the transition becomes much smoother.To overcome the challenge of integration,companies can work with cloud service providers to develop customized solutions that integrate with their existing systems.They can also consider migrating to cloud-native systems that are designed to work seamlessl

99、y with cloud-based solutions,or they can consider hybrid solutions to help make the transition.Preparation is also important:data transformation tools can help get data ready to move to the cloud,for example.Cloud is becoming the common platform to run enterprise IT workloads as well as business IT

100、workloads across design,production,operations,and more.For the cloud platform services organization to work effectively,there needs to be a change starting with defining common shared capabilities.Itshould also address the unique capability needs of enterprise IT and business IT with transparent fun

101、ding and chargeback models,”says Madhanraj Jeyapragasam.24|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteCloud Radar:CPG and Retail Industry Report|25External Document 2024 Infosys Limited Knowledge Institute Cloud adoption must be aligned to the

102、 companys business strategy and must have someone in the organization who is the business owner.The business must have a clear picture of value creation,and a realistic timeline in terms of growth.This also means that funding models will need to consider the return on investments in cloud.They must

103、apply micro change management,and have a broad idea of measures but implement them incrementally with sustained investments.This requires executive management support and buy-in,and all stakeholders must be aligned to the broader objective and be aware of the incremental minimum viable products they

104、 need to achieve to move toward the target and keep the investments sustained.To overcome the challenge of cloud cost management,companies should master monitoring and prediction using cloud cost management tools and processes.Once they have created a business case around cloud investment and identi

105、fied aspects such as who will be responsible for purchasing it,who will be paying for it,who will be using it,and so on,it creates clarity around the spend and monitoring of outcomes.They can also work with cloud service providers to develop customized solutions that meet their specific cost managem

106、ent needs.To overcome the challenge of data security,companies can leverage the expertise and resources of cloud service providers to enhance their data.Retail and CPG companies should particularly consider the risks presented by the specific technologies they use,such as beacons and point-of-sale t

107、erminals,and work with their cloud providers to ensure secure integration and management of those processes into the wider cloud platform.To overcome the challenges of compliance and regulation,companies can work with cloud service providers that have experience in and a reputation for complying wit

108、h regulations.They must be thorough with government regulations and regulatory standards that are applicable in their countries as well as how they fit into international laws,and implement internal policies and procedures to ensure compliance with regulations.To overcome the challenge of cloud cost

109、 management,companies should master monitoring and prediction using cloud cost management tools and processes.26|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge Institute Operational resilience is a key consideration for any cloud deployment,and demands a r

110、obust recovery system as well as an effective monitoring system to scan for and respond to potential threats.Companies must have a comprehensive cloud governance strategy in place.They should establish clear protocols for ownership,procurement,oversight,and data management in the cloud.As governance

111、 and security go hand-in-hand,having a powerful governance helps bolster security.A combination of these practices will help CPG and retail companies harness the potential of cloud,bring their businesses up to date and boost their growth.As the power of cloud continues to grow,adhering to these reco

112、mmendations will become even more important for businesses to thrive.Cloud Radar:CPG and Retail Industry Report|27External Document 2024 Infosys Limited Knowledge InstituteAppendix:Research approachQualitative interviewsTo enrich insights,we conducted phone interviews with more than 50 industry prac

113、titioners,executives,and subject matter experts.Quantitative surveySource:Infosys Knowledge InstituteSource:Infosys Knowledge InstituteRespondents by regionRespondents by industryAutomotive and manufacturing412Healthcare403Telecommunications401Retail and CPG400Banking399Energy and utilities305High t

114、ech203US34%Australia andNew Zealand11%UK20%France5%Germany20%Nordic countries(Norway,Sweden,Finland,Denmark,and Iceland)10%28|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteThe unrealized revenue figure of$300 billion is based on the declarations

115、made by cloud service providers in their latest 10-K(or 20-F filing in case of foreign listed companies)to the Securities and Exchange Commission(SEC).To arrive at the unrealized revenue value,we searched for the following declarations in the liability section of the SEC filings of the companys bala

116、nce sheet:unearned revenue,deferred revenue or backlog revenue.Most of the cloud provider companies have declared these values as a part of a short-term or long-term liability on their balance sheets depending upon the status of the contracts involved.For the estimation,we recorded and then added th

117、e unrealized revenues for the cloud services providers covered in our study based Quantifying unused cloud commitmentson their SEC filings.We only included B2B unearned,deferred,or backlog revenue,and excluded any declared unrealized revenue listed as a liability due to B2C subscriptions or services

118、.For example,Microsoft Xbox and other personal subscriptions was recorded under personal cloud subscription services was not included in our data analysis.Our research indicates that this$300 billion represents 53%of currently contracted cloud services.From this we estimate that the total amount of

119、currently contracted cloud services exceeds$600 billion.Companies and their providers estimate the remaining$300 billion in unused cloud commitments will be consumed in the next three to five years but will likely be renegotiated and blended into a larger figure for longer contract terms.Cloud Radar

120、:CPG and Retail Industry Report|29External Document 2024 Infosys Limited Knowledge InstituteRespondents by firmographicsCloud role738834426525Strategy:I set thevision anddirectionfor cloudinitiatives Evaluation:I plan,design,or evaluatecloudinitiativesManagement:I managecloudenvironmentsImplementati

121、on:I implementcloud initiativesSource:Infosys Knowledge InstituteSource:Infosys Knowledge InstituteSource:Infosys Knowledge InstituteSource:Infosys Knowledge InstituteJob levelMid-levelmanagement,847C-level(CXO),549Executive level(XVP),1,12789Before 19-19 topresent1531,

122、035907339Company ageCompany annual revenue range231$5bn52651259066430|Cloud Radar:CPG and Retail Industry ReportExternal Document 2024 Infosys Limited Knowledge InstituteAuthor Priyanka Haldipur|Infosys Knowledge Institute,BengaluruAnalysis and ProductionChad Watt|Infosys Knowledge Institute,DallasP

123、ramath Kant|Infosys Knowledge Institute,BengaluruAbout Infosys Knowledge InstituteThe Infosys Knowledge Institute helps industry leaders develop a deeper understanding of business and technology trends through compelling thought leadership.Our researchers and subject matter experts provide a fact ba

124、se that aids decision making on critical business and technology issues.To view our research,visit Infosys Knowledge Institute at or email us at .Cloud Radar:CPG and Retail Industry Report|31External Document 2024 Infosys Limited Knowledge Institute 2024 Infosys Limited,Bengaluru,India.All Rights Re

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