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1、Your finger on the pulse of software.In many ways,the B2B software market is no different than the economy;its vast and complex.To understand the state of the economy,we look at indicators like supply,demand,innovation,inflation,and consumer confidence.With over 160,000 product profiles,2.5 million

2、verified user reviews,and 90 million annual visitors,G2 has unique insight into the indicators that help better understand the state of B2B software.This edition of the State of Software zeroes in on key indicators from 2023.To grasp whats driving market shifts,we used AI to analyze buyer sentiment

3、trends.We examined software growth and momentum while using unique G2 AI satisfaction scores to answer the question,“Where is AI having the most impact today?”We delved into traffic,parsing out the segments drawing the most interest.Finally,we dove into value.The pressure is on software vendors to s

4、how fast ROI.Our data showed this is easier to deliver in certain parts of the software industry.On behalf of G2s Market Research team,were excited to share the latest G2 State of Software.We hope it provides a perspective into not just where B2B software is today,but where its heading next to posit

5、ion your organization for continued growth.Shaun Bishop,G2 Market Research2State of Software_IntroMomentumBuyer trafficTime to ROIMethodologyClosingProduct growthBuyers flocked to Vertical Industry,Marketing,and ERP categories.Fastest time to ROI existed in Design,Housing,and Commerce software.3The

6、big picture takeawaysEssential business software felt the growing presence of AI.AI-enabled products generally scored higher in“ease of use”and“meets requirements”metrics.State of Software_IntroMomentumBuyer trafficTime to ROIMethodologyClosingProduct growthAI,Security,and IT Management dominated to

7、p-trending markets for G2 Momentum scores.AI categories grew the fastest across all markets,indicating its proliferance and importance.G2 added more than 19,000 new products to its marketplace in 2023,but not all categories grew at an equal rate.We examined which spaces grew the fastest,both in the

8、most recent quarter and during 2023 as a whole.4AI fueled software growth25Total AI categories1,567Total AI vendors1,758Total AI products52,153Total AI reviewsState of Software_MomentumBuyer trafficTime to ROIMethodologyClosingIntroProduct growthG2s marketplace grew more than 12%in 20235Source:G2 da

9、ta,Jan 1-Dec 31,2023Number of software listings on the G2 marketplace 2019-2024Over the past five years,the software industry has seen explosive growth driven by increased digital reliance across industries,the widespread adoption of cloud computing and SaaS,and notably,leaps in AI and ML.Software h

10、as become a linchpin of modern business,with AI storming onto the scene-driving unparalleled innovation across all categories of software.And the impact of AI continues to widen G2 reviewers are now evaluating AI features for products in nearly 200 categories spanning these larger markets.Q119Q2Q3Q4

11、Q120Q2Q3Q4Q121Q2Q3Q4Q122Q2Q3Q4Q123Q2Q3Q4Q124Software Products125k75k25k050k100kVertical IndustriesIT Infrastructure&ManagementMarketingHRERPData Privacy&SecurityCommerceDevelopmentMarketplace AppsOfficeSalesCollaboration&ProductivityOtherState of Software_IntroMomentumTime to ROIMethodologyClosingPr

12、oduct growthBuyer trafficAI led all markets in new product growth for 2023610 fastest-growing markets,based on new products addedAI ended a breakthrough year maintaining the#1 spot on fastest-growing categories by new product growth in Q4,although its growth slowed since Q3.For 2023 as a whole,AI ca

13、tegories grew an astonishing 44%year-over-year based on new products.Thats more than double the growth of the next fastest-growing category.Artificial IntelligenceDesignOfficeIT ManagementMarketingHRSales ToolsSecurityDevelopment44%19%17%15%15%14%14%13%13%Source:G2 data,Jan 1-Dec 31,2023“Fastest-gro

14、wing”includes high-level software categories with 150+new products added in 2023 State of Software_IntroMomentumTime to ROIMethodologyClosingCommerce12%Product growthYoY%increaseBuyer trafficAI&Design continued to lead,Office software spiked since Oct 23 report7Source:G2 data,Sep 1,2022-Aug 31,2023S

15、tate of Software_IntroMomentumTime to ROIMethodologyClosing1Artificial Intelligence2Design3 HR4 Marketing5 Security6 Sales Tools7 Development8 Commerce9 IT Management10 Analytics Tools&SoftwareRankCategoryPrevious report,new products added39%17%14%14%14%13%13%12%12%12%YoY growth%1Artificial Intellig

16、ence2Design3 Office4 IT Management5 Marketing6 HR7 Sales Tools8 Security9 Development10 CommerceRankCategoryCurrent report,new products added44%5%19%2%17%-15%3%15%1%14%-14%1%13%1%13%-12%-YoY growth%-N/A*+5-1-3-1-3-2-2+/-Rank*G2 restructured subcategory hierarchy within Office in late 23,removing cat

17、egories which obscured Office growth.A direct comparison to the Oct report is N/A for this edition.Source:G2 data,Jan 1-Dec 31,2023Product growthBuyer trafficThere is no shortage of AI products for businesses and more are coming into the market.With easy to plug-in APIs and user friendly AI solution

18、s,there are many ways for AI to help companies solve their issues and succeed.Already one of the largest AI categories,vendors continued to deliver new Chatbot software.But the most growth came from AI Writing Assistants,with reviewers touting the benefits AI has had on their productivity enhancemen

19、ts.Matthew Miller,Research Principal810 fastest-growing AI categories,based on new products addedAI Writing Assistants saw largest boost from new productsAI Writing AssistantText to SpeechChatbotsVoice RecognitionMLOps PlatformsIntelligent Virtual AssistantsMachine LearningNatural Language Understan

20、dingBot PlatformsImage Recognition35387182170%YoY%increaseTotal product count63%43%30%20%13%12%10%9%7%Source:G2 data,Jan 1-Dec 31,2023State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficAs e-commerce and digital marketing continue to expand,th

21、ere is a greater need for design software to create web interfaces,advertisements,and other marketing materials that capture attention and drive sales.AI-enabled design tools from companies like Adobe and Canva accelerate design and drive efficiencies within organizations.Priya Patel,Sr.Research Ana

22、lyst910 fastest-growing Design categories,based on new products addedAI-powered Photo Editing led Design market growthSource:G2 data,Jan 1-Dec 31,2023Photo EditingStock PhotosAudio EditingVideo Editing3D ModelingOTT PlatformsPhoto ManagementDiagrammingAnimationLive Stream258697

23、 YoY%increaseTotal product count23%21%21%21%19%12%11%11%10%30%State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficTwo trends are driving growth in office categories-automation and simplification.Vendors like Microsoft and Google have pointed to the potential produc

24、tivity gains by incorporating AI into Office tools.Simple tools to help facilitate meetings outside of company scheduling features become automated and even easier to use,leading to more vendors trying to capitalize on the growing market.Marina Schlosser,Research Analyst1010 fastest-growing Office c

25、ategories,based on new products addedCalendar software led Office categories in growthSource:G2 data,Jan 1-Dec 31,2023CalendarSpace ManagementPresentationSpreadsheetsScreen&Video CapturePDF EditorEmail VerificationDesk BookingOnline Appointment SchedulingDocument Scanning7791 Y

26、oY%increaseTotal product count27%26%25%20%19%16%15%13%13%38%State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficAccording to G2s Momentum score analysis,Artificial Intelligence led all high-level G2 software markets in Momentum score,reflecting AIs incredible growt

27、h in 2023.Following AI,Security and IT Management held the strongest Momentum scores in the G2 marketplace.11*G2s Momentum score plots whats nextSoftware isnt ever at a state of rest.G2s proprietary Momentum score identifies categories that are on a high-growth trajectory based on YoY growth in user

28、 satisfaction scores,employee growth,and digital presence.Its our measure of which software products are hot and trending.Unlike the category trends reflected in our quarterly Momentum Grids,the State of Software zooms out to the macro level.These scores are unlike traditional rankings that simply p

29、osition a product or category where it is today.Rather,they chart where theyre headed.Trending categories by G2 Momentum score*State of Software_MomentumTime to ROIMethodologyClosingIntroProduct growthBuyer traffic12Top software markets by G2 Momentum scoreAI led all markets in G2 Momentum scoreG2 M

30、omentum scores are calculated on a 10 point scale.Source:G2 data,Jan 1-Dec 31,2023AI led all software markets in Momentum,reflecting the AI industrys staggering growth in 2023.Security,IT Management,Governance,Risk&Compliance,and IT Infrastructure rounded out the top 5.Using generative AI,we analyze

31、d thousands of reviews to better understand buyer sentiment in the leading Momentum categories AI,Security,and IT Management.The desire to simplify complex processes and tasks rang through.“Ease of use”was the top business concern that users across the three fast-growing markets were seeking to opti

32、mize or solve.When it came to the top three markets,support was front-and-center in second place,highlighting the importance of not just the capabilities of a software offering,but also the teams and ecosystem around it to help use the software.In addition,we saw collaboration as a consistent theme

33、in the top three markets,with nearly double the number of reviews mentioning collaborative themes compared with 2022.Artificial IntelligenceSecurityIT ManagementGovernance,Risk&ComplianceIT InfrastructureDevelopmentHRData PrivacyHostingIoT ManagementEmployee growthReview growthSocial growthWeb growt

34、h9.037.426.806.205.885.725.645.565.375.31State of Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer trafficGrammarly,Notion,and Simplified led AI products in YoY growth13Source:G2 data,Jan 1-Dec 31,2023*Note:The top three products had identical scores and are listed in alphabeti

35、cal order.AI products by G2 Momentum scoreAI Writing AssistantKnowledge BaseDisplay Ad DesignVideo EditingAI Writing AssistantsAI Writing AssistantsText to SpeechAI Writing AssistantsAI Writing AssistantsConversational Marketing1*1*1*4 5 6 7 8 9 10 RankProduct nameMain categoryAI momentum surged in

36、2023 due to ChatGPTs meteoric rise.The result?Businesses will have more options and opportunities to find the right solutions to power their automation and innovation efforts.One of the early impactful applications has been enlisting AI to help write content.This catapulted AI Writing Assistants lik

37、e Grammarly,Notion,Simplified,and Jasper into the top 5 momentum spots.Matthew Miller,Research PrincipalState of Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer trafficIts easy to get lost in the AI hype,but security momentum still led all other categories in the G2 Marketplac

38、e.AIs meteoric growth has only heightened the need for robust cybersecurity measures to safeguard sensitive data and protect the brands and assets of organizations around the globe against increasingly sophisticated digital threats.14G2 Momentum scores for Security prove the ever-growing necessity f

39、or Cybersecurity in the age of AI16Total Security categories2,095Total Security vendors3,318Total Security products97,430Total Security reviewsState of Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer trafficHoxhunt,JumpCloud,KnowBe4,and NinjaOne earned top Security scores15Sec

40、urity products by G2 Momentum scoreSecurity Awareness TrainingCloud Directory ServicesSecurity Awareness TrainingRemote Monitoring&Management(RMM)Unified Endpoint Management(UEM)Security ComplianceCloud Platform as a Service(PaaS)Security Awareness TrainingCloud ComplianceCloud Security Posture Mana

41、gement(CSPM)1*1*1*1*5 6 7 8 9 10 RankProduct nameMain categoryOrganizations grapple with an ever-expanding attack surface and an adversary with limitless innovation while simultaneously dealing with the explosion of new technologies.Strategic focus is a requirement for modern enterprises and small b

42、usinesses.80%of organizations are actively implementing zero-trust architectures across their organizations.Strategy is finally outpacing shiny technology adoption in cybersecurity at the market level.Dr.Chase Cunningham,VP of Security Market ResearchSource:G2 data,Jan 1-Dec 31,2023*Note:The top fou

43、r products had identical scores and are listed in alphabetical order.State of Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer trafficThe revolutionary leaps forward in AI technology over the past year led to massive interest in AI applications like ChatGPT and Stable Diffusion

44、.But AIs influence went much further than standalone applications.It is now infused into a broad spectrum of business software,from performance management systems to customer success platforms.Last August,G2 started asking reviewers about the AI capabilities of products in nearly 200 different softw

45、are categories*.We aimed to understand sentiment and satisfaction with AI features of software across the entire G2 taxonomy to answer the question,“Where is AI having an impact?”Reviewers indicated engaging with generative AI functionality in over 2,800 different products spanning the G2 taxonomy.1

46、6AI fueled growth&momentum-but isnt moving the needle on satisfaction.Yet.What have we learned from their experience?CRM,Email Marketing,SEO Tools,and Project Management had the largest number of products containing AI functionality.Of categories containing AI features,CRM had the most products with

47、 AI functionality(125 products)followed by Email Marketing(107 products)and SEO Tools(98 products).For top AI-enabled categories,reviewers were generally more likely to recommend AI-enabled products compared to their non-AI-enabled counterparts.AI-enabled products generally scored higher on“ease of

48、use”and“meets requirements”questions.State of Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer traffic*AI-enabled means a product received at least three reviews in 2023 in which the reviewer evaluated the products AI functionality via G2s AI-specific feature questions.AI-enabl

49、ed products in these categories scored only slightly higher with users on a number of metrics:ease of use,meets requirements,and likelihood to recommend.Given the newness of these generative AI capabilities,were not surprised.It will take time for customers to widely adopt solutions with AI capabili

50、ties and see their impact.The timeline for widespread adoption will vary greatly depending on the industry,especially where trust,accuracy,and ethical considerations play critical roles in highly regulated industries.17Average“likely to recommend”scores*,top AI-enabled categoriesAI-enabled products

51、reviewed slightly higher in top AI spaces*“Ease of use”&“Meets requirements”scored 1-7,“Likelihood to recommend”scored 1-10Source:G2 data,Jan 1-Dec 31,2023Ease of useMeets requirementsLikelihood torecommend6.276.326.256.318.778.86Non-AI-enabled productsAI-enabled products046108975State of

52、 Software_IntroTime to ROIMethodologyClosingMomentumProduct growthBuyer trafficG2 scoring methodologyEvery review gathers insights into Customer Experience based on the role of a reviewer.Two of these include“Meets requirements”which addresses the basic effectiveness of the solution and“Ease of Use”

53、to probe at the difficulty of using a product.In addition,we ask reviewers the foundational NPS question,“How likely is it that you would recommend this product to a friend or colleague?”However,that trend wasnt true for all the top AI-enabled categories.While buyers were more likely to recommend AI

54、-enabled products in CRM,Email Marketing,and Project Management,those same products in the SEO Tools category actually scored slightly lower on likely to recommend compared to their non-AI-enabled counterparts.18Average“likely to recommend”scores,top AI-enabled categoriesBuyers were only slightly mo

55、re likely to recommend AI-enabled CRM,Email Marketing,&Project Management toolsSource:G2 data,Jan 1-Dec 31,2023CRM8.748.80Email Marketing8.778.88Project Management8.488.81Non-AI-enabled productsAI-enabled productsSEO Tools9.068.97State of Software_IntroTime to ROIMethodologyClosingMomentumProduct gr

56、owthBuyer trafficMore than 90 million peopleincluding employees at all Fortune 500 companiesuse G2 annually to find the software and services their organizations depend on.We examined which categories are getting the most attention from buyers.While some long-established categories like Marketing Au

57、tomation and ERP Systems received strong traffic numbers,buyers also showed significant interest in vertically focused software solutions.19Vertically-focused software and established categories still dominated buyer trafficState of Software_MomentumBuyer trafficTime to ROIMethodologyClosingIntroPro

58、duct growthVertical industry categories received the highest cumulative traffic from G2 users.Critical sectors like healthcare,education,government,and nonprofit require specialized solutions to meet their unique needs.G2s extensive vertical taxonomy allows buyers to find the best solutions that dri

59、ve results.Dominick Duda,Sr.Research Analyst20Unique pageviews of G2 categoriesMore than 2M buyers shopped for Vertical market softwareSource:G2 data,Jan 1-Dec 31,2023Vertical IndustryMarketingERPIT InfrastructureSecurityHRSalesOfficeDevelopmentDesign2,102,443587,3990500k1M1.5M2M2.5MState of Softwar

60、e_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficAs Vertical categories cater to the exact needs of buyers,it is no surprise that education software categories are among the top-visited for the market.Education software such as Learning Management Systems(LMS)allows users to de

61、velop and hone their skills through online learning,course content,and assessments.Software users seek reliable software and solutions that will enable them to grow and advance.JaKayla D.Lathon,Research Analyst21Unique pageviews of top Vertical Industry categoriesEducation categories topped most-vis

62、ited Vertical software spaces*Reference management software aids students,research-oriented professionals and more for sourcing others material by citing accurately and efficiently.Reference Management*Learning Management SystemsArchitectural RenderingAuto RepairGym ManagementProperty ManagementLibr

63、ary Management SystemsLIMSLegal Case ManagementNonprofit CRM43,06941,80722,102010k20k30k40kSource:G2 data,Jan 1-Dec 31,2023State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficMarketing Automation is a cornerstone of any digital marketing strategy across all markets

64、.A leader in the Marketing categories in number of products as well as traffic is consistent with its commonality in the market.Victoria Blackwell,Research Principal22Marketing Automation led Marketing categories in trafficUnique pageviews of top Marketing categoriesMarketing AutomationCustomer Data

65、 PlatformEmail MarketingSMS MarketingSEO ToolsAffiliate MarketingURL ShortenerInfluencer MarketingBuyer Intent Data ProvidersEvent Management Platforms77,98523,949020k40k60k80kSource:G2 data,Jan 1-Dec 31,2023State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficERP r

66、emains the central data and operations management repository in many companies of all sizes.Since ERP vendors took longer to fully embrace the cloud than other markets like CRM or HR,interest in ERP systems has increased significantly in recent years.Also,many buyers tried to replace ERP with a mix

67、of software solutions such as Project Management and Accounting.However,they ended up realizing that ERP is still the best option for the entire organization.Gabriel Gheorghiu,Research Principal23ERP Systems saw more than twice as many buyers as other ERP categoriesUnique pageviews of top ERP catego

68、riesERPAccountingProject ManagementExpense ManagementAP AutomationMileage TrackingOrder ManagementCMMSBudgeting&ForecastingQuality Management(QMS)166,950050k100k150k200kSource:G2 data,Jan 1-Dec 31,2023State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer traffic18,255Fueled

69、 by AI,Blender was the top-visited product in Vertical markets24Source:G2 data,Jan 1-Dec 31,2023List eligibility based on product main category being within the high-level parentMost-visited Vertical industry product profiles1Architectural Renderings2Construction Project Management3 Brokerage Tradin

70、g Platforms4 Architectural Renderings5 Online Course Providers6 Language Learning7 Learning Management Systems(LMS)8 Technical Skills Development9 Real Estate Activities Management10 Architectural RenderingRankProduct nameMain categoryAmong this list,Blender and D5 Render are both popular,free-to-us

71、e 3D design products that utilize cutting edge AI tools either natively or via integrations.This makes them extremely accessible to a variety of design professionals,and might indicate that price and AI capabilities are top of mind as buyers search for the right software to support their design work

72、flows.Elsewhere,we can see LMS and online course platforms are popular as workers look to upskill amid a volatile job market.Dominick Duda,Sr.Research AnalystState of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficSkillsHubSpot topped list of most-visited Marketing pro

73、ducts25Source:G2 data,Jan 1-Dec 31,2023List eligibility based on product main category being within the high-level parent.Most-visited Marketing product profilesMarketing AutomationSEO ToolsSocial Media ManagementOnline Reputation ManagementSocial Media SuitesMarketing AutomationURL ShortenerLead In

74、telligenceMobile MarketingMarketing Automation123 4 5 6 7 8 9 10 RankProduct nameMain categorySince Marketing Automation is one of the most popular categories within the Marketing taxonomy on G2,its representation yet again remains strong.With its lucrative capabilities and strong presence,it proves

75、 that if you have any tool in your arsenal it should be Marketing Automation.Victoria Blackwell,Research PrincipalState of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficforMarketingTallyPrime topped the list of most-visited ERP product profiles26Source:G2 data,Jan 1-D

76、ec 31,2023List eligibility based on product main category being within the high-level parentMost-visited ERP product profilesDiscrete ERPERP SystemsProject CollaborationAccountingExpense ManagementSpend ManagementTravel ManagementAccountingExpense ManagementERP Systems123 4 5 6 7 8 9 10 RankProduct

77、nameMain categorySaaS solutions for SMBs were the most popular across multiple categories,from ERP and accounting to project and spend management.The cloud is now mainstream,and software has been democratized by making it more accessible to SMBs.Complex software isnt for the enterprise anymore.Also,

78、these products provide light and often free versions,which makes them popular amongst small businesses.Gabriel Gheorghiu,Research PrincipalState of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficAs we turned the page on a challenging year for the tech industry,its more

79、 important than ever that software sellers prove the value of their product to win,serve,and retain customers.We looked at data across all of G2(2,100+categories)to understand where buyers are finding the most value today.27Time to ROIState of Software_MomentumTime to ROIMethodologyClosingIntroProdu

80、ct growthBuyer trafficBusinesses are facing pressures to show results and are urging vendors to not just tell them how their offerings can drive value,but show them.G2s Software Buyer Behavior Research revealed that buyers want to see quick value with 50%of respondents expressing the desire to reali

81、ze ROI within 6 months.However,reviewers indicated theyre falling short as just 44%reported seeing ROI within 6 months.28Estimated time to achieve ROI on a productMore than two-thirds of G2 software buyers reported a return on investment in less than a year 6 months7-12 months13-24 months24-36 month

82、s37-48 monthsNever got full payback48+months44%25%12%4%13%010%20%40%50%30%Percentage of buyers1%2%Source:G2 data,Jan 1-Dec 31,2023State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer traffic29Buyers found swiftest time to ROI with design softwareDesign products on G2 exper

83、ience the fastest time to ROI.Traditionally,Design tools were created as point solutions to address a specific end user challenge.While Design software providers are beginning to include multiple functionalities to address end to end workflows,point solutions remain prevalent.They typically cost les

84、s and solve a narrow scope of work,which leads to a quicker return on investment.Priya Patel,Sr.Research AnalystCategories by time to ROIDesignHostingCommerceHRGovernance,Risk&ComplianceSupply Chain&Logistics77%76%74%64%64%58%020%40%80%60%Percentage of buyers who achieved ROI within the first yearSo

85、urce:G2 data,Jan 1-Dec 31,2023State of Software_69%averageproductIntroMomentumMethodologyClosingProduct growthBuyer trafficTime to ROIFASTEST TO ROISLOWEST TO ROI30Photo Editing software led Design categories in time to ROISource:G2 data,Jan 1-Dec 31,2023Note:List includes categories that received a

86、t least 40 reviews with ROI ratings in 2023.Design products on G2 typically have quicker go-live times than other software products,because of the higher ratio of point solutions to platform solutions.Design point solutions tend to be simpler,being used by a limited number of users and having a rela

87、tively shallow learning curve.Without the need to integrate design tools with existing infrastructure or to implement the tool across multiple teams,buyers of design products tend to go live well before 1 year-and this accelerates the ability to realize value.Shalaka Joshi,Research AnalystDesign cat

88、egories with the fastest time to ROIVideo Content CreationFlipbookWeb DesignLive StreamWireframingVideo HostingDesktop Publishing025%75%100%50%Percentage of buyersPhoto EditingVideo EditingAnimationLess than 6 months7-12 months1 year+State of Software_IntroMomentumMethodologyClosingProduct growthBuy

89、er trafficTime to ROI31Reseller Hosting software led Hosting categories in time to ROICompared to other Hosting categories,Reseller Hosting users achieve the fastest ROI due to lower initial costs and the ability to bundle hosting with value-added services like website design and SEO.With the hostin

90、g provider managing the infrastructure and automated tools simplifying tasks from billing to setup,resellers can scale their operations and boost profitability with minimal extra efforts.Resellers targeting niche industries can customize marketing strategies to enhance client engagement,leading to h

91、igher conversion rates and quicker ROI.Anindita Sengupta,Sr.Research AnalystHosting categories with the fastest time to ROIWordPress HostingVirtual Private Servers(VPS)Cloud HostingManaged HostingDomain RegistrationsDedicated HostingShared Hosting025%75%100%50%Percentage of buyersReseller HostingCon

92、tent Delivery Network(CDN)Managed DNS ProvidersLess than 6 months7-12 mo1 yr+Source:G2 data,Jan 1-Dec 31,2023Note:List includes categories that received at least 40 reviews with ROI ratings in 2023.State of Software_IntroMomentumMethodologyClosingProduct growthBuyer trafficTime to ROI32Payment Gatew

93、ays software led Commerce categories in ROIWith increased awareness of secure digital transactions in the e-commerce ecosystem,investing in a good payment gateway has become more crucial than ever before.More than 65%of the users of payment gateway software have witnessed ROI in less than 6 months.A

94、 majority of the credit goes to AI shaping the payment gateway market in the fintech industry.It signals a growing adoption of gateway software and holds a bright future for the vendors.Subhransu Sahu,Sr.Research AnalystCommerce categories with the fastest time to ROIShopping CartE-comm AnalystsOnli

95、ne Marketplace Optimization ToolsRetail IntelligenceRetail POSSubscription AnalyticsRetail AnalyticsAge VerificationPayment GatewaysPayment Card IssuanceLess than 6 months7-12 months1 year+025%75%100%50%Percentage of buyersSource:G2 data,Jan 1-Dec 31,2023Note:List includes categories that received a

96、t least 40 reviews with ROI ratings in 2023.State of Software_IntroMomentumMethodologyClosingProduct growthBuyer trafficTime to ROIG2s State of Software report examines trends from its B2B software marketplace,based on proprietary data across 2.5 million+trusted reviews,160,000+products and services

97、,2,000+categories,and 90 million annual visitors.Insights are based on G2 data collected between Jan.1,2023 and Dec.31,2023,unless otherwise noted,to reflect trends over the past year observed on G2.33MethodologyReport authors include:Shaun Bishop,Victoria Blackwell,Dr.Chase Cunningham,Dominick Duda

98、,Gabriel Gheorghiu,Shalaka Joshi,JaKayla Lathon,Matthew Miller,Priya Patel,Subhransu Sahu,Marina Schlosser,Anindita Sengupta,Chris VoceReport contributors include:Sean Brice,Jake DeVoogd,Jenny Gardynski,Stephanie Graham,Noor Hamouda,Michael Hupp,Claire McCarthy,Zach Mitchell,Mike Puglielli,Sarah Rek

99、s State of Software_MomentumTime to ROIMethodologyClosingIntroProduct growthBuyer traffic34G Marketplace activity yields unparalleled insight into the dynamics shaping B2B software and servicesSource:G2 data37M+North America26M+EMEA27M+APACGlobal annual software buyers90M+Products&services160K+Categ

100、ories2.1K+Authenticated B2B user reviews2.5M+State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer traffic35G2 offers buyers valuable insight into the real experience of their peers with over 2.5 million B2B software and services reviewsSource:G2 dataG2 is the worlds larges

101、t and most trusted software marketplace.More than 90 million people annually including employees at all Fortune 500 companies use G2 to make smarter software decisions based on authentic peer reviews.Thousands of software and services companies of all sizes partner with G2 to build their reputation

102、and grow their business including Salesforce,HubSpot,Zoom,and Adobe.To learn more about where you go for software,visit www.G and follow us on LinkedIn.State of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer trafficMade with by G2 Market Research&Brand.Whats nextStay tuned fo

103、r future editions of the State of Software report.Please let us know what you liked from this report or would like to see in the future by emailing .To get insights from the G2 team sent straight to your inbox every month,sign up for the G2 Tea newsletter.Want to learn more about G2?Request a demoState of Software_IntroMomentumTime to ROIMethodologyClosingProduct growthBuyer traffic