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1、SUN CARE&TANNING TRENDS REPORTMAY 2023The sun care and tanning categories have always been key aspects of the skincare industry,with an average of 4.1 million searches each month.This seasonal category experiences upward growth during summer every year.Over time,sun care and tanning products have ad

2、vanced in formulations and formats.New,advanced sunscreen sticks and powders are convenient formats to cover all parts of the body.While tanning is still in mind,fewer trending topics indicate a heavier focus on SPF.This report highlights the latest trends in sun care,including innovative solutions

3、for face,body,and scalp sun protection that offer additional skincare and makeup-related benefits.Have questions?Sign up for a free trial to get your questions answered.Thank you,Olivier and Yarden,co-founders of SpateSUN-SATIONALConsumers want easy,transportable ways to reapply facial sunscreen eas

4、ily on top of their makeup or throughout the day.This has been an educational talking point proliferated by dermatologists and cosmetic chemists online.This is to say,theyre also now savvy and interested enough to want to reapply their sunscreen on the go because reapplication is key for protection.

5、Kirbie JohnsonTrend Reporter,Analyst,and Co-Host of Gloss Angeleskirbiejohnson|glossangelespodPhoto Source:Hero CosmeticsIn this report,Spate data and insights are supplemented by the expertise of Kirbie Johnson,trend reporter,analyst,and co-host of the beauty podcast,Gloss Angeles.Kirbies perspecti

6、ve on the latest beauty trends adds deeper context to Spate data.With her industry insider perspective,she explores the macro shifts that led to growth of many of todays top sun care trends.A WORD FROM THE EXPERTS Kirbie Johnson,Trend Reporter,Analyst,and Co-Host of Gloss AngelesMETHODOLOGY+20BN bea

7、uty related search signals in the USUnsupervised machine learning to identify clustersTrends classification for insights and implicationsAt Spate,we analyze over 20 billion search signals to identify which beauty products are most top of mind for consumers.Why search data?Every time a user types a q

8、uery into the search bar,they are sharing what is top of mind for them often including concerns,questions,and context they might not share elsewhere.Spate captures billions of queries that project an unbiased lens on real consumer behaviors and needs.THE METRICS:DATATRANSLATIONVolume:Monthly search

9、volume averaged over the last 12 monthsIncrease:The difference in the average search volume of the past 12 months and the average of the previous 12 monthsYoY:Year-over-Year growth rate comparing the latest 12 months vs.previous 12 months growth rateSunscreen product trends driving the biggest posit

10、ive change in search volume within the category:SUNSCREEN PRODUCTS RANKED BY INCREASESPATE 6ProductVolumeIncrease YOYsunscreen stick21.1K+8.3K+64.9%tinted sunscreen39.4K+6.3K+19.0%mineral sunscreen65.2K+6.2K+10.6%spf tinted moisturizer25.3K+4.2K+20.2%baby sunscreen42.7K+3.9K+10.0%sunscreen spray46.4

11、K+3.5K+8.3%powder sunscreen23.7K+2.8K+13.4%gel sunscreen11.2K+2.1K+23.1%scalp sunscreen7.2K+1.1K+18.4%sunscreen lip balm3.3K+813+33.0%Source:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 202

12、3 vs the 12 months prior(US).Sunscreen product trends experiencing the strongest growth over the last 12 months,compared to the 12 months prior:SPATE 7SUNSCREEN PRODUCTS RANKED BY GROWTHProductVolumeIncrease YOY sunscreen stick21.1K+8.3K+64.9%sunscreen lip balm3.3K+813+33.0%gel sunscreen11.2K+2.1K+2

13、3.1%spf tinted moisturizer25.3K+4.2K+20.2%tinted sunscreen39.4K+6.3K+19.0%scalp sunscreen7.2K+1.1K+18.4%sunscreen pill1.1K+168+17.6%sunscreen body lotion2.9K+389+15.5%powder sunscreen23.7K+2.8K+13.4%chemical free sunscreen*2.9K+305+11.6%Source:Google Search data,average monthly search volume,average

14、 monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 2023 vs the 12 months prior(US).;*Chemical free terminology is consumer-driven and not science-backed.Please monitor this trend with caution.CONTENT OPPORTUNITIES GALOREBrands should create content th

15、at teaches people how to reapply SPF without disturbing makeup.They can also share information about product usage,reapplication,and filter benefits.For example,they can share that mineral sunscreen may suit those with sensitive skin better in some instances.Kirbie JohnsonTrend Reporter,Analyst,and

16、Co-Host of Gloss Angeleskirbiejohnson|glossangelespodPhoto Source:Hero CosmeticsPhoto Courtesy of Este Lauder Companies Brands must not only offer effective products,but also be informative about the proper application,benefits,and even limitations of products while coming up with solutions to commo

17、n issues.Where relevant,consider creating informative content that covers key application techniques,benefits,concerns,and SPF levels.Kirbie Johnson,Co-Host and Producer at Gloss Angeles podcastTanning product trends experiencing the strongest growth over the last 12 months,compared to the 12 months

18、 prior:SPATE 9TANNING PRODUCTS RANKED BY GROWTHProductVolumeIncreaseYOY tanning gel2.3K+1.2K+104.5%tanning drops13.5K+721+5.6%face tanning lotion4.4K+202+4.8%tanning sunscreen8.0K+71+0.9%Source:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year

19、 growth comparing the past 12 months ending March 2023 vs the 12 months prior(US).Note:Only four trends are shown as these are the only trends demonstrating positive growth across both increase and year-over-year metrics in the tanning categoryHOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OW

20、NS THE MARKET SHARE?BenefitsVolumeglowing4.9Kspf 501.9Kclear1.4Kspf 30330sheer330protection280tinted230STATS:+64.9%YEAR-OVER-YEAR GROWTHSPATE POVSunscreen stick is a convenient and easy-to-use format in sun protection products showing high year-over-year growth.As consumers search for specific SPF l

21、evels such as spf 30 and spf 50,they are also looking for a sunscreen stick that can provide them with that glowing complexion.While some look for a sheer or clear application,others may want one that is tinted to provide a bit of coverage as a base or to offset the white cast of mineral filters.To

22、differentiate from other competition in this space,consider offering a sunscreen stick with natural coverage that can give a radiant look,while also concealing pores and signs of aging,and protecting sensitive skin from the sun.RELATED SEARCHES:High Volume21.1K average monthly searchesVery High Comp

23、etition29.2K average brand searchesHOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?WILL IT LAST?SUNSCREENSTICKVery LikelyFew Market Leaders7 Market LeadersSPATE 10BrandsVolumeshiseido9.0Ksupergoop!6.2Kneutrogena3.1Kisntree1.7Kahc1.6KConcernsVolumesensitive100pores70aging3

24、0greasy20Source:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 2023 vs the 12 months prior(US).HOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?Image source:The Hon

25、est ConsumerBenefitsVolumespf 302.3Kspf 151.6Kspf 50550radiant520oil free470pure390spf 40350STATS:+20.2%YEAR-OVER-YEAR GROWTHSPATE POVA tinted moisturizer with SPF combines the benefits of a lightweight moisturizer,a sheer foundation,and a sunscreen,providing a convenient product for consumers.Consu

26、mers are specific in the level of spf they want in their moisturizers ranging from SPF 15 to 50.Searches demonstrate a desire for a product that creates a radiant yet non-greasy look suitable for oily or combination skin consumers.Sun protection is a key benefit in this category,as it helps prevent

27、accelerated aging,with a particular focus on concerns surrounding aging and mature skin.Brands can focus on offering a range of SPF options while helping to create a healthy,youthful look.RELATED SEARCHES:High Volume25.3K average monthly searchesHigh Competition9.7K average brand searchesHOW BIG IS

28、THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?WILL IT LAST?SPF TINTEDMOISTURIZERVery LikelyFew Market Leaders17 Market LeadersSPATE 11BrandsVolumeclinique2.3Klaura mercier1.3Kdrmtlgy690nars400tarte cosmetics400ConcernsVolumeaging350oily300mature140acne120combination90Source:Google

29、 Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 2023 vs the 12 months prior(US).HOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?BenefitsVolumefor hair950spf 30100STATS:+1

30、8.4%YEAR-OVER-YEAR GROWTHSPATE POVSunscreen for the scalp has emerged as a trend to provide sun protection for an area of the body that is often neglected compared to exposed skin.While this trend currently has a low average monthly search volume,it has been showing positive growth year-over-year.Co

31、nsumers are searching for scalp sunscreen in several formats such as sprays,powder,or mist as convenient ways of application compared to a cream.Brands can take as inspiration sun protection products for the overlooked areas of the body that can be affected by UV rays to provide unique and valuable

32、solutions for consumers seeking comprehensive sun protection.RELATED SEARCHES:Low Volume7.2K average monthly searchesLow Competition930.0 average brand searchesHOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?WILL IT LAST?SCALP SUNSCREENLikelySeveral Market Leaders2 Market

33、 LeadersSPATE 12BrandsVolumesupergoop!480banana boat280coola140nioxin30FormatVolumespray580powder320mist70Source:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 2023 vs the 12 months prior(US)

34、.HOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?BenefitsVolumespf 30560spf 50500clear120hydrating100pure70oil free70moisturizing70STATS:+15.5%YEAR-OVER-YEAR GROWTHSPATE POVSunscreen body lotion combines the benefits of a body moisturizer keeping the skin hydrated and pro

35、viding protection against UV rays.To target concerns such as dry skin,consumers also look for common moisturizer benefits such as hydration and moisturization.Oil-free options are sought for while concerns like break-out are driving interest as well.Brands can cater to these demands by incorporating

36、 additional skin care benefits and nourishing,oil-free options that wont exacerbate breakouts to provide multi-benefits.RELATED SEARCHES:Very Low Volume2.9K average monthly searchesMedium Competition1.8K average brand searchesHOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHAR

37、E?WILL IT LAST?SUNSCREEN BODY LOTIONVery LikelyMany Market Leaders9 Market LeadersSPATE 13BrandsVolumecerave380coola230clinique210la roche-posay140bare republic90ConcernsVolumebreakout70dry50Source:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-

38、year growth comparing the past 12 months ending March 2023 vs the 12 months prior(US).SPATE 14TOP INCREASE BRANDS IN SUN CARE&TANNINGSource:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 2023

39、 vs the 12 months prior(US).Brands driving the biggest positive change in search volume across the sun care and tanning product category:BrandVolumeIncrease YOYsupergoop!161.7K+41.2K+34.2%beauty of joseon29.5K+26.3K+824.5%eltamd189.6K+23.6K+14.2%la roche-posay112.7K+18.9K+20.2%shiseido39.9K+14.8K+59

40、.2%isntree12.3K+6.5K+111.5%eucerin18.4K+5.7K+44.9%carroten6.5K+4.6K+249.3%tanologist52.9K+4.5K+9.4%trader joes8.7K+3.9K+80.9%SAVVY INFLUENCERS=SAVVY CONSUMERSglowbyramon is a creator I want to highlight whos calling attention to the stick format,which we saw a rise in searches of.Hes recently develo

41、ped a sunscreen stick with Beauty of Joseon,another highly-searched brand that isnt readily available in the US.This shows how brands can give knowledgeable experts that consumers love a platform to supplement their own credibility.Kirbie JohnsonTrend Reporter,Analyst,and Co-Host of Gloss Angeleskir

42、biejohnson|glossangelespodConsumers are increasingly discerning when it comes to their skincare choices,seeking out brands that offer high-quality,effective products.They are searching for brands that are not readily available in the mainstream stores.This is thanks to the thought leaders in the bea

43、uty and sun care space that provides expert guidance for consumers.Photo:Beauty of JoseonSPATE 16TOP GROWTH BRANDS IN SUN CARE&TANNINGSource:Google Search data,average monthly search volume,average monthly search volume increase,and year-over-year growth comparing the past 12 months ending March 202

44、3 vs the 12 months prior(US).*Medical practitioners have recently advised against using this brands tanning product.Please monitor this trend with caution.Brands driving the most significant growth across the sun care and tanning product category:BrandVolumeIncreaseYOY beauty of joseon29.5K+26.3K+82

45、4.5%cay skin2.0K+1.6K+321.8%carroten6.5K+4.6K+249.3%tocobo1.3K+806+173.8%ahc2.2K+1.4K+158.4%permatan*1.7K+943+133.5%isntree12.3K+6.5K+111.5%alastin2.6K+1.3K+97.9%trader joes8.7K+3.9K+80.9%kinlo1.0K+420+76.4%SUNSCREEN IS NOT ONE SIZE FITS ALL Education is key for sun care brands.Be transparent about

46、mineral sunscreens,white casts,and offer solutions for darker skin tones.Brands like Kinlo and Cay Skin created by Naomi Osaka and Winnie Harlow,respectively,cater to melanated skin tones.These brands highlight the shift towards sun protection being a priority for previously overlooked demographics,

47、who are eager to find truly invisible,non-irritating protection.Kirbie JohnsonTrend Reporter,Analyst,and Co-Host of Gloss Angeleskirbiejohnson|glossangelespodAs the importance of sun protection continues to gain awareness,brands are increasingly focusing on offering sun care products that cater to d

48、iverse skin tones.To do this,brands must also prioritize education and transparency to ensure that consumers understand the benefits,complications,and proper usage of products among all consumer groups.SPATE POVSun care is a pivotal aspect of consumer skincare routines.Also,with the tanning category

49、 displaying fewer growing trends in comparison,consider what this means for consumers makeup routines.Where else outside of sun care and tanning will consumers turn for their seasonal glow this summer?Consider other insights below as well prep for the months ahead:Consumers want protection from head

50、 to toe.In addition to the obvious areas like face,arms,and legs,look into the forgotten areas of the body such as the scalp and lips.Brands can focus on developing sun protection products that cater specifically to the unusual areas to provide consumers with a comprehensive and holistic solution to

51、 their sun care needs.Opt for convenience.The trend of sunscreen sticks and powder sunscreen continues to thrive.Consumers are also showing interest in SPF products that offer makeup and skincare benefits to address aging and pore-related concerns while giving a radiant complexion at once.This highl

52、ights a growing demand for multifunctional products that offer multiple benefits or easy reapplication.Tanning healthily.Although tanning products have lower search volumes and growth rates compared to sun protection products,there is still a positive trend.Consumers are now seeking tanning products

53、 that offer SPF or sunscreen to achieve a sun-kissed glow while being protected from sun damage where brands can combine the benefits of achieving a tan but keeping the skin protected from harmful UV rays.SPATE 18SPATE:A DATA DASHBOARD FOR THE BEAUTY INDUSTRY.SPATE 19Explore the dashboard for more s

54、un care and tanning data:www.spate.nyc HEALTH STATS EXPLAINEDHOW BIG IS THIS TRENDHOW COMPETITIVE IS THE SPACE?WHO OWNS THE MARKET SHARE?WILL IT LAST?This metric assesses the size of a trend using monthly Search Volume relative to its category.This metric assesses how much of organic search are bran

55、ds-related.It represents the top of mind brands that consumers search alongside a trend.This metric assesses the presence or lack thereof of a market leader.This metric assesses the likelihood that a trend will continue to grow within the next 12 months.Very High Volume trends are well established t

56、rends among consumers.High Volume trends are those with high consumer awareness.Medium Volume trends are fairly well known by consumers.Low Volume trends have low consumer awareness.Very Low Volume trends represent emerging niche opportunities.Very Low/No Competition indicates there are little to no

57、 brand searches alongside a trend.Low Competition indicates that there are a few brand searches alongside a trend.Medium Competition indicates that there are some brand searches alongside a trend.High Competition indicates that there are several brand searches alongside a trend.Very High Competition

58、 indicates there are many brand searches.Very Few Market Leaders indicates a market in which very few brands own 80%of the share.Few Market Leaders indicates a market in which a few brands are in high competition.Several Market Leaders indicates a market in which there are several brands in competit

59、ion.Many Market Leaders indicates a market for which there are many brands in competition but no clear winners.No Market Leaders indicates a market for which there is either fierce competition or an emerging market with no distinct players.Very Likely indicates a 90%confidence that a trend is predic

60、ted to grow.Likely indicates with strong confidence that a trend is predicted to grow.Uncertain indicates an equal likelihood that a trend is predicted to grow or decline.Unlikely indicates with strong confidence that a trend is predicted to decline.Very Unlikely indicates a 90%confidence that a trend is predicted to decline.