《GlobalPETS & Yummypets：2024宠物犬饲养白皮书（英文版）（34页）.pdf》由会员分享，可在线阅读，更多相关《GlobalPETS & Yummypets：2024宠物犬饲养白皮书（英文版）（34页）.pdf（34页珍藏版）》请在三个皮匠报告上搜索。

1、Owner preferences,buying behavior and other exclusive insightsDOG FOODPET INDUSTRYRESEARCHREPORTby GlobalPETS&YummypetsSURVEY RESULTSDog nutrition-Survey resultsThis study provides a broad and insightful analysis of how pet consumers view dognutrition and what their feeding and purchasing behaviors

2、are.We partnered up with pet social network,Yummypets,to better understand the diverseperspectives of pet owners from five countries:the United States,France,the UnitedKingdom,Belgium,and Canada.This study shows the perspective of 1,427 pet owners:27.6%from the United States23.9%from France18.8%from

3、 the United Kingdom16.7%from Belgium13%from Canada.1.Dry vs.wet food2.Treating behavior3.Feeding behavior4.Purchasing behavior5.Difficulties when buying dog food6.Protein source7.Meat or no meat?8.Dog diet-important factors9.Health focusGlobalPETS|1.Dry vs.wet foodAs we look into what pet owners fee

4、d their furry friends,we discover a wide range ofchoices.Most people,about 65%,prefer dry food(kibble)to feed their dogs.Interestingly,a significant 31%like to offer a mix of wet and dry food,giving their dogs thebest of both worlds.On the other hand,a smaller group,around 4%,go for the tasty appeal

5、of wet food(canned or in trays).Breaking this down per country,it is interesting to see that the French and Canadians havea stronger preference for dry dog food,with 83%and 75%,respectively.Moreover,the UK leans more towards the mixed feeding approach,with 56%ofrespondents choosing to combine wet an

6、d dry food for their pets.GlobalPETS|2.Treating behaviorTreats are more than just a tasty snack for dogs;they symbolize affection and rewards,which play a crucial role in creating and strengthening the bond between them and theirowners.Our survey has uncovered some interesting insights about how oft

7、en treats areused.The majority of our respondents(63%)admit that they give treats to their dogs every singleday.Especially puppies tend to get daily treats,because of the extra attention and trainingneeded during the early stages of life.On the other hand,25%of our respondents like to take a more mo

8、derate approachtowards giving treats.They chose to treat their dogs 2 to 3 times a week.This approach isquite thoughtful and ensures that treats are considered a special reward rather thanoverindulging in them.A smaller group of respondents(6%)give treats to their dogs once a week,and even asmaller

9、percentage(3%)does it 2-3 times a month.This can be due to owners caring abouttheir dogs healthy diets and not overfeed them.Lastly,2%of our respondents chose to not give their dogs any treats.Among all nations,the UK stands out as the one that treats dogs the most often,with animpressive 75%of the

10、respondents giving their furry friends daily treats.GlobalPETS|3.Feeding behaviorFrequency“How often should I feed my dog?”is a common question that arises often among dogparents.Our respondents have different points of views in this regard:20%of them like to keep itsimple by giving their dogs only

11、one meal per day.While 56%like to split their dogs mealand feed them twice a day.10%take it a step further and feed their dogs three or more times per day.Lastly,14%ofour dog owner respondents,decided to give their dog the freedom to eat whenever theywant,by free feeding them.The biggest difference

12、is noticed in this regard with two countries:19%of US respondentsand 20%of Belgium respondents chose the concept of free feeding,granting their dogs theliberty to satisfy their hunger at their own pace.GlobalPETS|QuantityThe other common feeding question is around how much to feed a dog.30%of ourres

13、pondents decide to follow the clear guidelines printed on the packaging.Others(27%)are more intuitive and feed their dogs based on their physical condition,adjusting thequantity based on how their dog looks.For 22%of dog owners,the vets recommendation plays a crucial role in deciding how oftento fee

14、d their dog.And 20%of the respondents have a totally different approach from theabove.They allow their dogs to decide how often they want to eat.Interestingdifferencessurfacedbetweendifferentcountries:In Belgium,a higherpercentage(31%)decide to follow the vets recommendations on how often to feed th

15、eirdogs.On the other hand,in the United Kingdom,a smaller percentage(11%)follow theirvets recommendations and instead show more preference to the instructions on thepackaging(40%).Knowing how much to feedAlmost half of all dog owners find it difficult toknow how much to feed their dog:16%of ourrespo

16、ndentsstronglyagreewhile30%somewhat agree with the statement.32%strongly disagreed and 14%somewhatdisagreed,expressing that it is not difficult forthem to know how much to feed their dog.GlobalPETS|4.Purchasing behaviorDog owners have their preferred ways of buying food for their furry friends.Many

17、of them(47%)turn to specialized stores and pet retailers to purchase dog food given the fact thatthese stores usually offer a wider selection of dog food tailored to their needs.Others(40%)find the convenience of supermarkets and hypermarkets appealing,sincethey can get their dog food while doing th

18、e regular grocery shopping,making theexperience easy and efficient.While we are living in the modern age,online shopping has gained a lot of popularity:34%of our respondents buy their dog food online and get it delivered to their doorstep.Asmaller group of dog owners(6%)trust their veterinarians and

19、 buy their dog food from thevet clinics,while 5%of our respondents buy their dog food at discount stores.There are some interesting differences across the countries:For Canadian dog owners,specialized pet stores are their top choice(59%),while online purchases are least common(9%).Across the border

20、in the United States,a significant number of consumers buy dog foodfrom supermarkets(55%)or from discount stores(13%).Meanwhile,online shopping is thetop choice for French(46%)and British dog owners(49%).GlobalPETS|Criteria when purchasing dog foodThe criteria dog owners rely on when choosing food f

21、or their dogs sparks different opinionsas they all have their own unique priorities.The majority(60%)want nothing but the best for their beloved dogs seeking foodthat is carefully crafted and meets the standards so their top priority is the qualityof the product.The nutritional value of the food is

22、also a high priority where 50%of ourrespondents carefully consider the type and amount of protein,making sure thattheir dog gets a balanced diet.42%say that they pick their dogs food based on the price.For 29%of dog owners the health benefits of the food are essential,while 23%ofthem value the flavo

23、rs and taste of the dog food.The brand plays a crucial role for 18%of the dog owners.11%of the dog owners pick their food based on the size and format of thepackaging.Promotional offers catch the attention of 9%of our respondents as theyappreciate the chance to save on their dogs food then there is

24、the opportunity.3%consider the proximity of the store important,preferring the convenience of anearby location.Lastly,only a few(2%)are influenced by the appeal of the packaging andinformation it provides.GlobalPETS|When looking at the differences between countries,the quality of the product is very

25、important for France(75%),while US consumers care less about it(48%).Regarding nutritional value,France(62%)and the UK(61%)place a slightly higherimportance on it,compared to Belgium(26%)and the US(40%).On the other hand,brand has a strong importance in the US(39%)and Canada(31%).Belgian pet parents

26、 find packaging(20%)and promotional offers(16%)important in theirdecision making.GlobalPETS|Brands purchased in the last 3 months-CountrybreakdownIn the United States,Pedigree holds the first place as themost popular brand,chosen by 30%of dog owners in thelast 3 months.Close behind is Blue Buffalo w

27、ith 23%andPurina One with 22%,followed by Purina Dog Chow with19%and lastly Purina Dog Chow with 19%.In France,their first choice of dog food in the last 3 monthswas Carnilove with 23%,followed by Ultra Premium Directwith 9%and Ownat with 5%.United Kingdom dog owners favorite dog food in the lastthr

28、ee months was Lilys Kitchen with 27%.Close behind isButchers with 24%,followed by Harringtons with 21%andlastly Forthglade with 14%.GlobalPETS|In Belgium,Royal Canin was the favorite dog food in thelast three months with 25%of pet parents choosing it.Edgar and Cooper followed them with 18%,Store bra

29、ndwith 17%and finally Friskies with 16%.Lastly,in Canada,Purina One was the first choice in the lastthree months with 17%,right behind it comes Blue Buffalowith 16%,Iams with 12%and Acana with 11%.GlobalPETS|Preferred price segmentsWhen it comes to the segment of the purchased products,6%of dog owne

30、rs opt foreconomy and low-cost options,finding choices that fit their dogs needs without spendingtoo much.Close to half the dog owners(40%)prefer mid-priced products.On the other hand 37%prefer premium products,and 9%super premium products for their dogs.7%are notsure or dont have a clear preference

31、 for a category.Impact of price increasesWhen asked whether the increase of prices in the last months has changed theirpurchasing decisions,75%said that it hasnt impacted their decision,while 25%said it did.GlobalPETS|Product selectionWhen sharing their experience of choosing dog food,dog owners hav

32、e different feelingsand emotions.For 13%,the process of selecting dog food is an absolute headache.A rather larger groupof 28%admitted that choosing dog food is somewhat difficult for them.4%were not surehow they felt in this regard.On the other hand 37%of dog owners we asked found choosing dog food

33、 manageable andnot really difficult,while 18%said they do not find this difficult at all.GlobalPETS|When asked based on what criteria they pick their dogs food,50%of dog owners saythey read the ingredients list and carefully assess the nutritional information,healthbenefits and ecological impact.A s

34、ignificant group of dog owners(27%)trust the opinion of professionals by sticking totheir vets,breeders or dog professionals opinion when choosing food for their dog.Meanwhile,23%of dog owners choose their dogs food by trying new products and varyingthe brands and flavors.Looking at the differences

35、between countries,France(61%)and UK(62%)dog owners aremore likely to follow the ingredients list,prioritizing the nutritional aspect in theirdecision-making.42%of Belgian dog owners lean towards trusting the recommendations of vets,breedersor professionals,valuing the expert opinions,while 30%of the

36、m choose their dog foodbased on their personal preferences,seeking variety for their dogs meals.The same applies to US pet parents,where 29%go for variety as well,while in France theyare less likely to try new products with only 14%going for this option.GlobalPETS|5.Difficulties when buying dog food

37、Picking a good brandA significant number of pet owners(23%),strongly agreethat the process of choosing a good brand is difficult,whilea larger group(38%)somewhat agree that it is difficult.On the other hand,a notable percentage(21%)disagreedwith the fact that it is difficult to decide on a brand,whi

38、le asmall potion(9%)strongly disagreed.RecipeWhen choosing the right recipe for their dogs,23%of petparents strongly agree with the struggle.39%of themsomewhat agree that it is difficult,while 10%are uncertainin this regard.Moreover,20%of the respondents disagree that it isdifficulttopickagoodrecipe

39、,whereas 9%stronglydisagree.GlobalPETS|The best ingredientsA significant portion of pet owners(29%)strongly agreethat it is a struggle to find the best ingredients for theirdogs health,while a larger group(35%)somewhat agreewith having this issue.Ontheotherhand,9%of our respondents stronglydisagree,

40、while 21%somewhat disagree,thus asserting thatthey dont find this difficult.In France a higher percentage of pet owners(40%)stronglyagreed with this struggle.And in the UK,34%of pet ownersdisagreed with this statement.Different flavorsSome dogs are a little more picky about what they eat.21%of our r

41、espondents strongly agree that it is difficult tofind enough different tastes/flavors to satisfy their dog.32%somewhatagree,acknowledgingthatitcouldsometimes be tricky to find enough variety to truly pleasetheir furry friends.Ontheotherhand,11%strongly disagree and 28%somewhatdisagree that it is dif

42、ficult to find enoughdifferent tastes to satisfy the dog.GlobalPETS|PackagingThe majority of respondents find it difficult to find enoughrelevant information on the packaging to make an informeddecision:22%strongly agree and 34%somewhat agree withthe fact that finding information in packaging is ind

43、eeddifficult.Ensuring the quality of the ingredients32%of dog owners strongly agree and 38%somewhat findthat ensuring that the quality of the ingredients is indeedgood,difficult.GlobalPETS|Finding the best value for moneyThe majority of dog owners(69%)find it difficult to find thebest value for mone

44、y.On the other hand,18%disagree and 6%strongly disagreethat it is difficult to find good value for money.Nutritional or health needsA significant portion(26%and 38%)indicate they find itdifficult to make an informed decision whether the productwill suit the dogs nutritional or health needs.Conversel

45、y,21%disagree and&7%strongly disagree withthe fact that it is difficult to choose the appropriate productfor their dogs nutritional or health needs.GlobalPETS|The dogs tasteIs it difficult for dog owners to find products that their dogstruly enjoy?For the majority(24%and 35%)it is.Ontheotherhand,10%

46、strongly disagree and 23%disagreewiththisstatement,admittingtheydonotencounter difficulty in selecting products that suit theirdogs tastes.Weight gain preventionAlmost half of pet parents admit they find it difficult toselect a suitable food product that helps with their dogsweight management.Onthe

47、other hand,28%disagree,and 11%stronglydisagree and dont have this problem.GlobalPETS|DigestionWhen it comes to the difficulty in choosing a product theirdog can properly digest,27%agree and 35%strongly agreethat they have this issue.21%disagree,and 8%strongly disagree.GlobalPETS|6.Protein sourceMost

48、 popular protein sourceThe majority of respondents(54%)opt for beef as a protein source making it the mostpopular choice among the options.Salmon follows with 44%,while Lamb ranks third with38%.Duck is selected by 30%of our respondents,Wild Game by 18%,while Veal(15%)and Trout(15%)stand in the same

49、position.Other fish,at 14%are the least considered proteinsource.GlobalPETS|Nutritional differences between protein sourcesMost people(80%)agree that there are indeed nutritional differences depending on theprotein source.On the other hand,17%remain uncertain,stating that they do not knowwhat opinio

50、n they have in this regard.A small fraction(3%)expresses skepticism,stating that they do not agree that there arenutritional differences between different sources of protein used in dog food.The data highlights that the majority of respondents from Canada(52%)are more inclinedto agree that there is

51、a nutritional difference.GlobalPETS|Alternative proteinsWhen it comes to considering alternative protein sources,a notable proportion(35%)shows strong enthusiasm,expressing they would absolutely be open to the idea.30%statethey are somewhat open to it.On the other hand,22%remain unsure regarding thi

52、s topic.A smaller percentage(8%)stated they would not really support this,while an even lower percentage(5%)firmlydeclines the idea by stating they wouldnt support it at all.Consumers from the United States(45%),United Kingdom(43%),and Canada(47%)demonstrate a higher likelihood of supporting alterna

53、tive protein sources,while thosefrom France and Belgium seem to be less receptive to this idea.GlobalPETS|Vegetable proteinWhen it comes to being open to using vegetable protein as an alternative,the majority isopen to feeding their dogs food that contains these proteins:25%strongly agree and 38%agr

54、ee to consider it.On the other hand,10%disagree and 7%strongly disagree with the idea of vegetableprotein dog food.Consumers from France and Belgium demonstrate a higher likelihood of being open to theconcept,with 36%and 35%respectively agreeing to consider it.Contrary to that,consumers from the Uni

55、ted Kingdom appear to be less open to the idea.GlobalPETS|InsectsWhen discussing the openness to providing their dogs with food containing insect proteins,20%strongly agree and 28%agree to consider this alternative.30%remain uncertain,stating they do not know.A small group is opposed to the idea:13%

56、disagree and 8%strongly disagree with the ideaof using insect-based protein.Consumers from the United States appear to be less open to this concept compared toother regions.GlobalPETS|EggsQuite a high percentage exhibits a positive opinion around incorporating egg protein intheir dogs food:with 29%s

57、trongly agreeing and 48%agreeing to the idea of it.16%remain uncertain about their stance on this matter.4%disagree and a mere 3%strongly disagree with the concept of using egg protein.GlobalPETS|AlgaeA notable number of respondents have a positive attitude towards using algae-basedprotein in dog fo

58、od:22%strongly agree and 39%agree to the idea.While 27%do not know where they stand in this regard,8%disagree and 3%stronglydisagree with this option.France and the United Kingdom demonstrate more openness to this idea compared toother regions.GlobalPETS|MilkFor using milk protein as an alternative,

59、20%strongly agree and 36%agree they wouldconsider this protein for their dogs food.25%are not sure.14%disagree and 5%firmly disagree with the idea of using milk protein.Respondents from the United States appear to be more open to this concept compared toother regions.GlobalPETS|7.Meat or no meat?Do

60、pet parents believe that their dog can be healthy without any source of animal protein?Assuming the dogs diet would be appropriately balanced,16%strongly agree and 20%agree to the feasibility of a meatless diet.However,a considerable 28%remain uncertain,while 21%disagree and 15%stronglydisagree with

61、 the thought of providing a meatless diet to their dogs.GlobalPETS|8.Dog diet-important factorsThe majority(60%)place great importance on ensuring that the food they provide for theirdog is beneficial for its health,emphasizing the focus on nutrition and overall well-being.Additionally,19%prioritize

62、 high-quality food.A smaller percentage(13%)emphasizes theirdogs taste preferences.Whether the dog eats enough to satisfy its hunger(6%)or the variety of ingredients(2%)isless important.Most important benefits provided by dog food70%of participants consider it most important that their dogs food pro

63、vides all thenecessary nutrients and is balanced.Other important benefits include healthy digestion(56%),healthy skin and a shiny coat(49%)and reinforcement of the immune system andnatural defenses(46%).The least important benefits seem to be good vision(9%),cognitive function improvement(15%),aller

64、gy prevention(21%)and heart disease prevention(23%).GlobalPETS|GlobalPETS|Price elasticity of personalized foodA notable portion(34%)state that they would be absolutely willing to pay a higher price forfood that is specifically tailored to their dogs needs.42%agree,indicating a willingness topay mor

65、e to some extent.Only 5%express hesitancy stating they would not really do that,and merely 1%firmlyreject the idea.17%remain uncertain.GlobalPETS|9.Health focusTo get a better sense of how healthy the average dog is,we asked about a number ofpossible ailments and conditions their dog might suffer from.Heres what we found:GlobalPETS|GlobalPETS|