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1、The metaverse at workPerspectives from Chinese enterprises2Contents Executive summary021What is the metaverse and is it just hype?062The state of the industrial and enterprise metaverses in China today083The metaverse and Chinas industrial digitalization154Industrial and enterprise metaverse use cas

2、es in China195Key enablers and partners to deploying the metaverse356Risks and challenges within the metaverse447Taking the next step in the industrial and enterprise metaverses47Appendix:use case definitions48Endnotes49Authors49The Metaverse at work perspectives from Chinese enterprises 1 domains,b

3、usinesses are particularly optimistic about the transformative potential on service and repairs indicating their strong desire to uplift after-service quality.Chinas advanced development on 5G networks has heightened the value businesses placed on 5G connectivity,particularly private 5G networks.The

4、se networks are considered vital technical enablers for industrial and enterprise metaverse use cases,alongside other foundational technologies such as cloud computing and artificial intelligence(AI)machine learning.However,businesses,regardless of their level of experience,still confront challenges

5、 as globally perceived primarily from a technical standpoint,including infrastructure gaps and lack of expertise.Metaverse devices are also a limiting factor to scaled deployments as device investment remains modest today.As businesses increasingly recognize the potential of enterprise and industria

6、l metaverse applications,more companies in China are expected to embrace this technology to harness its widely perceived benefits such as process efficiency and enhance service capabilities.On this front,engaging with the right set of business partners becomes crucial for navigating the complexities

7、 associated with expanding use case deployments,as well as for companies embarking on their journey.Unlike the consumer metaverse which poses more cultural and ethical challenges,the enterprise and industrial metaverse,with its specific industry focus,holds immense potential for growth.China has bee

8、n one of the markets taking the industrial metaverse very seriously of late.This dedication is largely driven by extensive top-down policy support from the government.Building upon this context,this study aims to delve deeper into the nuances of the Chinese market,specifically examining the industry

9、s perspective on the enterprise and industrial metaverses.Based on an online survey,the study sheds light on the current state of adoption and expectations of use cases across four industries and three types of businesses.The report,which also benchmarks against the original global study released th

10、e previous year,provides insight into how Chinas metaverse landscape evolves in relation to the global market.The research reveals a highly positive outlook among Chinese business leaders regarding the metaverse,as industrial metaverse activities thrive in major economic zones throughout the country

11、.Companies are actively exploring opportunities across multiple domains,with a particular interest in production and delivery as well as design and testing.Nevertheless,among the four tested Executive summary2 Companies in China are seeing more power of the metaverse-51%of Chinese companies which ha

12、ve tested the technology are more optimistic that the metaverse would revolutionize the web,surpassing the global sentiment.China takes the lead in industrial and enterprise metaverse deployments in Asia Pacific 59%of Chinese companies who plan to enter the industrial and enterprise metaverses have

13、already done so through at least a pilot program;Japan and South Korea were both at 49%.Virtual reality(VR)and augmented reality(AR)headsets take the spotlight with growing interest surrounding new types of devices in the use case deployments an overwhelming 95%of companies use VR or AR headsets in

14、their deployments while about one-third of Chinese companies employ holograms and advanced haptics devices to experience the industrial and enterprise metaverse.While Chinese respondents recognize the potential in todays use cases in the market,they see the greatest transformative values delivered f

15、rom those industrial use cases differently from the global market they view autonomous or remote-controlled maintenance robotics as having the most potential impact among industrial use cases.Use case deployments rely on a range of factors beyond the impact expectations technology maturity,use case

16、complexity,partner and infrastructure readiness all affect deployments.Today,virtual facility planning,tracking and optimization has seen the highest rate of implementations in China.The industrial and enterprise metaverses are exceeding expectations companies having already deployed use cases repor

17、t benefits more often than companies still in the planning phase expect.In China,the most notable is on service capabilities benefit rather than costs,with experienced companies citing a 14 percentage point increase in enhanced service/CX capabilities.A diverse array of technical enablers is essenti

18、al for the implementation of industrial and enterprise metaverse with China emphasizing more on connectivity Chinese firms,especially those already deployed use cases,see the importance of 5G mobile,more than the global counterparts.Many companies still observe a capability gap in achieving the leve

19、l of various technical enablers to adopt the enterprise and industrial metaverse this gap in capabilities is most significant for fiber broadband infrastructure and cloud computing in Chinese companies.Views on the companies leading the development of the metaverse and partners needed to deploy use

20、cases are not always aligned with a similar result as global market,network infrastructure providers and AI or machine learning(ML)providers were not seen as driving development but considered key partners in deploying use cases in China.Chinese companies face risks and challenges in entering the in

21、dustrial and enterprise metaverses,much alike in the global landscape cybersecurity and data privacy remain the primary concerns while lack of expertise and technical difficulties are biggest roadblocks companies face.Key findings:The Metaverse at work perspectives from Chinese enterprises 3 About t

22、his studyThe metaverse at work Perspectives from Chinese enterprises is an extension report for the China market based on the global study of the same name published in 2023.It is based on an online survey conducted by EY teams in collaboration with Nokia Shanghai Bell,of 200 business leaders in Chi

23、na across four key industries:automotive,industrial goods and manufacturing,transportation,supply chain and logistics,and power and utilities.The China survey also targeted respondents from different corporate profiles including state-owned enterprises,multinational corporations and private companie

24、s.The research was conducted in December 2023.Respondents from automotive companies have been considered in the industrial goods and manufacturing industry if they sit within operations and production functions due to similarities in manufacturing between the two industries,while respondents from al

25、l other functions within automotive are considered within the automotive industry.The survey is designed to capture companies current maturity and mid-term goals in adopting enterprise and industrial metaverse use cases.Our findings assess the key drivers,benefits,challenges and risks associated wit

26、h deploying use cases in the metaverse,as well as the enablers and partnerships required to drive value.Our research targets leaders(Director,Vice President or C-level)with moderate to extremely high levels of topic area knowledge reporting plans to develop capabilities in the metaverse,regardless o

27、f time to launch.Individuals failing to meet these criteria were excluded from the research.4The Metaverse at work perspectives from Chinese enterprises 5 What is the metaverse and is it just hype?1The metaverse has sparked significant interest and excitement across China in recent years,captivating

28、 the attention of individuals,businesses,and policymakers alike.From virtual gaming and entertainment to industrial applications and virtual commerce,the metaverse has captured the imagination of Chinese society,driving a surge of interest and exploration in this evolving digital landscape.The Chine

29、se metaverse industry is shaping up differently than other parts of the world,thanks to the nations strong commitment to digital transformation.China is actively embracing and investing in the metaverse,positioning itself at the forefront of this emerging field.During the 14th Five-Year Plan period,

30、China has significantly increased its focus on the metaverse industry,with the issuance of a series of related policy documents and guidelines.Local governments also unveiled strategies and implemented action plans to establish the metaverse industry.These comprehensive efforts at both national and

31、local levels demonstrate Chinas commitment to seizing the opportunities presented by the metaverse and propelling its growth.The China metaverse market is on the cusp of a transformative period,with immense potential to revolutionize the way people interact with digital platforms.Companies and entre

32、preneurs that navigate the evolving landscape by embracing these trends will be well-positioned to lead the way in shaping the metaverse of the future.Adapting to changing regulations and addressing ethical concerns will be essential for sustained success in this dynamic market.59%of Chinese compani

33、es with future metaverse plans have already begun their metaverse journey and have deployed or piloted at least one metaverse use case in their organization.The consumer metaverse is centered around computer-generated environments where users can interact,purchase items,game,and have experiences lik

34、e they would in the real world through digital only or digitally-augmented means.ConsumermetaverseThe enterprise metaverse is driven by demand for better digital collaboration and communication tools.It will envelop the core productivity applications that make business function and allow for the nex

35、t generation of virtual connections.EnterprisemetaverseThe industrial metaverse is a physical-digital fusion and human augmentation for industrial applications.This includes digital representations of physical industrial environments,systems,processes,assets,and spaces that participants can control,

36、monitor,and interact with.IndustrialmetaverseFocus of this report6Experienced business executives embrace a promising outlook for the metaverse,fueled by their experimentation with the technology.Amid a welcoming metaverse environment,Chinas business leaders have shown a highly positive vision on th

37、e metaverse,recognizing the possibilities and advantages that the technology can offer.Within China,86%of business executives have expressed an all-encompassing and digital views on the metaverse.While this majority viewpoint aligns with the global perception,Chinese companies that have already impl

38、emented or experimented with industrial or enterprise metaverse use cases are even more optimistic(51%)than their global counterparts.They firmly believe in the metaverses potential to revolutionize the internet as a whole,not merely a step in digitalization but as a transformative force.Overall,an

39、overwhelming 94%of respondents acknowledge the metaverses value beyond its applications in socializing and gaming.This is likely a signal that early successful deployments of industrial use cases in China contribute to the growing optimism among businesses regarding the metaverses potential Figure 1

40、.1.For Chinese companies that are new to the metaverse and have yet to gain practical experience,approximately half of them anticipate a digitalization revolution driven by the metaverse.However,more than 20%of respondents still view it primarily as an extension of gaming and social networks.This co

41、ntrasting view is likely to evolve as more companies gains hands-on experience with the metaverse in the future.Figure 1.1:Views on the metavevse,experienced vs inexperienced companiesFurthermore,there exist disparities in perceptions among industries.The transportation,supply chain and logistics in

42、dustry display the highest level of optimisms(55%)towards the metaverse as a comprehensive technology.This aligns with our findings on industrial use cases that transportation respondents anticipate the biggest impacts from these use cases on their future businesses.On the other hand,the industrial

43、goods and manufacturing industry exhibits the highest percentage of responses aligning with the all-encompassing and digital perspectives Figure 1.2.The metaverse holds tremendous promise for various industries,offering a wide range of use cases that span different stages of a companys value chain,e

44、ncompassing design,production,and delivery processes.As businesses explore the practical applications,they open up opportunities to generate sustained value in these areas in ways that have not yet been observed in the consumer metaverse.41%51%27%45%43%47%12%6%21%2%5%All respondentsExperienced compa

45、niesInexperienced companiesAll-encompassing metaverseNext step in digitalizationEvolution of gaming and social networksBuzzword or fadFigure 1.2:Views on the metaverse,by industry23%42%35%55%45%51%48%29%23%6%17%14%9%1%2%AutomotiveIndustrial GoodsPower&UtilitiesSupply Chain,LogisticsAll-encompassing

46、metaverseNext step in digitalizationEvolution of gaming and social networksBuzzword or fadTransportation,The Metaverse at work perspectives from Chinese enterprises 7 82Over the past couple of years,a growing number of metaverse applications have rapidly emerged across different industries,harnessin

47、g the integration of VR and AR,digital twins and other immersive technologies.This surge in industrial metaverse applications has been facilitated by Chinas advanced and well-established basic infrastructure foundation.With the widespread deployment of 5G networks and the recent rollout of 5.5G,as w

48、ell as the presence of robust cloud data centers and big data capabilities,China possesses significant advantages in delivering the massive computing power and real-time,immersive experiences necessary for the industrial metaverse.Yet,despite the massive potential that lies ahead,the development of

49、industrial and enterprise metaverse in China remains in its early stage.The adoption and implementation of metaverse technologies in industrial settings are still nascent.As industries gradually recognize the transformative potential of the metaverse in optimizing operations,enhancing productivity a

50、nd driving innovation,this presents vast opportunities for further exploration and expansion.The state of the industrial and enterprise metaverses in China todayChina takes the lead in metaverse adoption across Asia Pacific with industrial sector at the forefrontOur survey reveals that among Chinese

51、 companies interested in or considering using the metaverse,59%of them are already piloting or deploying industrial or enterprise use cases,slightly exceeding the global average of 58%.Globally,industrial metaverse is still in the first phase of its maturity cycle.The US leads in adoption marginally

52、 today,thanks to an early start in metaverse technology driven by a robust technology ecosystem with a strong focus on innovation.While China is slightly behind,supportive policies and the formation of a comprehensive industry chain will likely fuel one of the fastest growths in the country in the y

53、ears ahead.Regionally,China already stands at the forefront within the Asia Pacific,surpassing Japan and South Korea(both 49%)in metaverse adoption Figure 2.1.Across industries,the industrial goods and manufacturing sector leads in deployment and piloting use cases(65%)among all four tested industri

54、es.This is a reasonable outcome as industrial metaverse is expected to be most influential in the manufacturing industry.Figure 2.1:Hands-on metaverse experience today,across key geographiesFigure 2.2:Estimated time to use the metaverse,among non-users todayOf the 41%of respondents who have not depl

55、oyed or piloted a use case to-date,89%plan to use the metaverse or related technologies in the next two years65%64%63%59%53%49%49%35%36%37%41%47%51%51%USAUKBrazilChinaGermanyJapanSouth KoreaExperienced companiesInexperienced companies1+use cases deployed,pilotedPlanning to deploy89%The Metaverse at

56、work perspectives from Chinese enterprises 9 As for the 41%of respondents who are yet to embark on the pilot or deployment phase,the metaverse remains an alluring concept to them.89%of these inexperienced participants express intentions to launch pilot programs or implement use cases leveraging meta

57、verse technology within the next two years Figure 2.2.Industrial metaverse deployments thrives in Chinas economic zones,highlighting regional leadership and private sector agilityCompanies in China exhibit varying levels of adoption of business-to-business metaverse technologies across the countrys

58、key economic regions.Notably,Jing-Jin-Ji,the industrial cluster surrounding the state capital,emerges as a frontrunner in metaverse implementation,with an impressive 65%of companies already piloting or deploying metaverse use cases(a level matching the USA)Figure 2.3.This underscores the regions pro

59、active approach towards embracing transformative technologies to drive innovation and efficiency.Following closely behind are the Yangtze River Delta and Yangtze River Middle Reaches,two urban clusters situated in the central region of China(63%and 60%respectively).The Greater Bay Area,located in so

60、uthern China,follows suit albeit at a slightly lower rate.These economic zones represent the largest and most influential regions in China.They boast a solid foundation in industrial and manufacturing bases,each with its unique focus.These regions interest in leveraging the metaverse aligns with the

61、ir commitments to fostering innovation and technological advancements.Figure 2.3:Hands-on metaverse experience today,across key geographiesChinas business landscape comprises diverse entities,including State-owned enterprises(SOEs),multinational corporations(MNCs)and private firms.Notably,there exis

62、ts a discernible difference in the metaverse experience among these companies.Private firms and MNCs stand out,outscoring SOEs by a significant margin of over 10 percentage points.This discrepancy highlights the agility and adaptability demonstrated by private firms and MNCs in introducing new metav

63、erse applications and embracing emerging technologies in a faster pace Figure 2.4.However,it is noteworthy that SOEs have not been passive observers in the metaverse landscape.Despite lagging behind in current deployments or pilot programs,93%of SOEs express intentions to use the related technologie

64、s within the next two years Figure 2.5.Despite varying speed of adoption across different industries and types of companies in China,the interest to test the technology through planned deployments looks promising.While newcomers may face a learning curve,they can draw valuable lessons from the succe

65、sses of early adopters who are already reaping tangible benefits.These first movers serve as crucial examples for companies that are planning their future metaverse endeavors.Figure 2.4:Companies with hands-on metaverse experience today,by company typeFigure 2.5:Estimated time to use the metaverse,a

66、mong SOE non-users today49%60%63%State-OwnedEnterprisesMultinationalcorporationsPrivate firms93%Of the 51%of SOE respondents who have not deployed or piloted a use case to-date,93%plan to use the metaverse or related technologies in the next two years65%63%60%58%50%22%57%35%37%40%42%50%78%43%Jing-Ji

67、n-JiYangtze River DeltaYangtze River MiddleReachesGuangdong-Hongkong-Macau Greater Bay AreaCentral PlainChengdu-ChongqingEconomic CircleOthersExperienced companiesInexperienced companies1+use cases deployed,pilotedPlanning to deploy10Device usage and investmentEnd-user devices play a crucial role in

68、 the widespread adoption of the metaverse,much like in other emerging technologies.They serve as the human interface layer within the metaverse ecosystem,enabling access to this digital realm.Currently,prominent products in this domain include VR and AR headsets,wearable devices like smart glasses,h

69、aptic feedback-enabled devices,miniatured biosensors and neural interfaces.In China,the development of hardware in the metaverse landscape is evident through the rise in activities such as patent filings,acquisitions,and venture investments in VR and AR hardware start-ups.The country has a robust me

70、taverse value chain that involves both domestic and international tech companies.These companies are making significant investments to create innovative devices and software,forging a flourishing device landscape that will shape the future of the metaverse industry in the country.Growing interest in

71、 a diverse range of metaverse devices:VR and AR headsets take center stageChinas market showcases a wide range of metaverse devices,with a particular emphasis on affordability and accessibility.This has led to a diverse array of options available to enterprises,catering to different budgetary and op

72、erational requirements.Chinese companies have shown a growing interest in devices such as VR and AR headsets,smart glasses,holograms and advanced haptic devices.Our research reveals that the predominant device of choice is VR or AR headsets,utilized by a significant majority of companies(95%)already

73、 deploying or pilot metaverse use cases.Additionally,over half of the companies(56%)leverage smart glasses,which has a smaller form factor to augment the users real-world view with virtual content.These devices are currently most available and accessible in the market integrated with a broad selecti

74、on of applications for accessing the shared virtual space.Furthermore,around one-third of companies are exploring novel devices,including holograms(33%)and advanced haptics(27%),to empower the metaverse and enhance user experiences Figure 2.6.When examining across industries,power and utilities comp

75、anies exhibit a different pattern of device adoption.While they are less inclined to use VR and AR headsets for a fully immersive virtual experience,they display a heightened interest(54%)in harnessing the potential of holograms within their metaverse use case deployments Figure 2.7.This interest is

76、 driven by the recognition that holographic representations of power plants,substations,or distribution networks can provide a substantial aid in visualizing their complex systems.Engineers can leverage such visualizations to analyze data,simulate scenarios and optimize infrastructure designs,thereb

77、y enhancing operational efficiency and facilitating informed decision-making processes within the industry.Figure 2.6:Type of metaverse devices used by companies with pilots or deployments95%56%33%27%VR/AR headsetsSmart glassesHologramsAdvanced hapticsVR/ARheadsetsSmart glassHologramsAdvancedhaptics

78、AutomotiveTransportation,supply chain,logisticsIndustrial goods&manufacturingPower&utilities100%55%36%89%17%33%77%62%54%15%100%55%56%33%27%29%Figure 2.7:Proportion of metaverse device types used,by industryThe Metaverse at work perspectives from Chinese enterprises 11 In terms of device procurement

79、for metaverse deployments or pilots,larger companies tend to acquire a greater number of devices compared to smaller firms.This is in line with the scale of their operations and resources.Currently,state-owned enterprises and multinational corporations reported comparable levels of device procuremen

80、t,averaging at 20.7 devices per company.In contrast,private firms are inclined to test the metaverse with a smaller number of devices,where 70%of them procure less than five devices for their metaverse initiatives Figure 2.8.Across industries,the industrial goods and manufacturing industry stands ou

81、t for its significant scale of device procurement.Nearly 40%of the companies acquire more than 30 metaverse devices for their deployments.Transportation,supply chain and logistics companies are on the opposite end with 61%of the respondents use fewer than five devices in their setups Figure 2.9.Figu

82、re 2.8:Number of metaverse devices procured,by company typeFigure 2.9:Company procuring less than 5 or more than 30 devices,by industry11%70%14%22%10%18%3%40%14%30%43%3%20%MultinationalsPrivate companiesState-OwnedEnterprises1-56-1011-2021-30More than 302%27%61%29%23%9%6%39%8%0%10%20%30%40%50%60%70%

83、AutomotiveTransportation,supply chain&logisticsIndustrialgoods&manufacturingPower&utilities5 or below30 or above12Modest investment indicates a prudent approach on metaverse device acquisitionDespite the growing interest in the industrial metaverse,metaverse devices still represent a relatively smal

84、l portion of companies information and communication technology(ICT)budgets in China.In fact,over half of Chinese companies allocate less than 1%of their ICT investment specifically for device acquisition in the metaverse space Figure 2.10.This trend is even more pronounced among state-owned enterpr

85、ises(70%).Conversely,merely 1%of companies,all of which are private firms in our survey,have dedicated over 10%of their ICT budget to acquire metaverse devices.This underscores the agility of these private firms in swiftly responding to emerging technologies and adapting their investment strategies

86、accordingly Figure 2.11.The role of end-user devices is critical in facilitating the widespread adoption of the metaverse.While Chinas metaverse landscape is witnessing significant developments in hardware,overall device procurement for the industrial metaverse remains modest in relation to ICT budg

87、ets,highlighting the cautious approach of companies in allocating resources to this emerging technology.As the metaverse continues to evolve in industries and enterprises,it is expected that device adoption and investment will increase,shaping the future of the metaverse industry in China and beyond

88、.Figure 2.10:Metaverse device investment as%of total ICTFigure 2.11:Metaverse device investment as%of total ICT,by company type54%22%19%4%1%Less than 1%1%to less than 3%3%to less than 5%5%to less than 10%10%or more55%49%70%14%30%30%25%16%7%3%MultinationalsPrivate companiesState-Owned EnterprisesLess

89、 than 1%1%to less than 3%3%to less than 5%5%to less than 10%10%or more2%The Metaverse at work perspectives from Chinese enterprises 13 143Industrial digitalization has emerged as a top priority in China,serving as a mean to transform and upgrade traditional industries.The promotion of industrial dig

90、italization,outlined in the 14th Five-Year Plan has become instrumental in driving the advancement of industrial structure and innovation capabilities.As Chinas economic and social development increasingly focuses on high-quality growth,industrial digitalization faces new demands and requirements.Th

91、e metaverse and Chinas industrial digitalizationEmbracing the metaverse for industrial digitalizationThe metaverse holds immense potential to further propel Chinas industrial digitalization efforts,offering a dynamic platform for immersive experiences,collaborative workspaces and innovative business

92、 models that can seamlessly merge the physical and digital realms.By integrating the metaverse into its digitalization agenda,China aims to unlock new avenues for economic growth,technological advancement and societal progress.The development of the industrial metaverse in China has received signifi

93、cant support at the national level.The Ministry of Industry and Information Technology(MIIT)issued a three-year plan in October 2022,recognizing the industrial metaverse as a crucial component of the nations strategy to build a digital economy that complements its existing industries 1.A five-year a

94、ction plan(2022-2026)was further released in a bid to integrate virtual reality technology into industrial applications 2.Building upon these initiatives,the MIIT and four other regulatory bodies unveiled a new blueprint in September 2023,outlining the development of the industrial metaverse within

95、several industries over the next two years 3.Figure 3.1 summarizes the targets of the latest metaverse-related policies.95%of respondents in China agree that the metaverse brings additional innovative capabilities that will accelerate deployment,adoption,and monetization of industrial digitalization

96、 projects by mixing physical and virtual use cases.The Metaverse at work perspectives from Chinese enterprises 15 Figure 3.1:Chinas policy commitments on the metaverse industry related to industrializationPolicyIssue dateIssued byKey description and targets“Three-Year Action Plan for Innovative Deve

97、lopment of the Metaverse Industry(2023-2025)”2023/9MIIT&4 other ministries To cultivate 3 to 5 ecological enterprises with global influence and a batch of specialized SMEs,and establish three to five industrial development clusters,built around the emerging technologies of AI,blockchain and virtual

98、reality,by 2025.The initiative covers manufacturing,automotive,aerospace and home appliances and is aimed at creating next-generation internet technologies,as well as upgrading manufacturing to be more advanced and greener.“Virtual Reality and Industry Application Integration Development Action Plan

99、(2022/-2026)“2022/11MIIT&4 other ministries Sets a goal for Chinas VR industry to exceed RMB 350 billion and to ship over 25 million VR devices by 2026.The plan will cultivate 100“backbone enterprises”with strong innovation capabilities in the VR sector and to build 10 public service platforms for t

100、he industry by 2026.“Three-Year Action Plan for Innovative Development of the Industrial Metaverse(2022-2025)”2022/10MIITTo achieve three“100”targets by 2025:Form 100 replicable typical use cases to promote applications;Create 100 industrial metaverse benchmark applications to provide high-level imp

101、lementation demonstrations of the metaverse in the industrial field;Build 100 innovation centers and drive the construction of a number of open platform encompassing industrial metaverse and vertical industries.“14th Five-Year Plan for the Development of the Digital Economy”2022/01State CouncilBy 20

102、25,Chinas digital economy should be in full expansion mode,with the value added by core industries of such an economy accounting for 10%of GDP and significant progress having been made in the integration of digital technologies with the real economy.To accelerate digital transformation and upgrading

103、 in enterprises,qualified large-scale enterprises will be encouraged to build integrated digital platforms.“Development Plan on deep integration of informatization and industrialization”2021/11MIITTargets 85%of research and development design tools becoming digitalized,68%of crucial production proce

104、dures being digitally controlled,and 45%of industrial internet platforms penetration rate by 2025.The national integration development index,a key barometer measuring industrial sector and information technology integration,should reach 105 by 2025,an increase of about 20 from 2020.Source:MIIT,China

105、 Daily16Chinas robust efforts in harnessing the potential of the industrial metaverse reflect its determination to drive industrial digitalization,enhance productivity and foster technological advancements across various sectors.The governments recent endeavor in building 5G connected factories for

106、10,000 enterprises across the country 4 is also set to create new industrial Internet infrastructure,promoting industrial digitalization and intelligent transformation of enterprises.These smart factories will be equipped with advanced production units with extensive connections and deep integration

107、 of IT and OT,which will facilitate the roll-out of industrial metaverse applications.The industrial metaverse is a new stage of industrial digitalization and intelligence development,and companies with advanced industrial Internet connectivity are more ready to employ the metaverse than perceived.B

108、y leveraging the metaverse in their digitalization efforts,companies can unlock a range of benefits.They can optimize production processes,reducing downtime and enhancing overall efficiency.The metaverse enables improved employee training through immersive experiences and facilitates virtual collabo

109、ration,transcending geographical barriers.Furthermore,the integration of 3D,VR and AR technologies expands possibilities in design and engineering tasks,empowering businesses to enable hybrid workers to accomplish more than ever before.The metaverse is becoming increasingly crucial in empowering com

110、panies to thrive in the era of industrial digitalization.Local&provincial strategiesLocal and regional governments echo swiftly with relevant policies to promote industrial metaverseNational policiesMetaverse is on a national level agenda reflecting Chinas commitment to seizing opportunities and pro

111、pelling growth Industrial digitalizationA top national priority to transform and upgrade traditional industris,enhancing productivity and innovation capabilitiesIndustrial metaverseHarnessing the potential of the new technology to unlock new avenues for economic growth ShandongWuxiHenanHefeiShanghai

112、GuangdongAnhuiThe Metaverse at work perspectives from Chinese enterprises 17 184Industrial metaverse opportunities are being explored by companies across multiple domains and many industries.Currently,deployments of the industrial metaverse are reported in the fields of smart cities,smart transporta

113、tion,smart manufacturing,smart buildings,smart cars,smart energy,etc.,of which many are completed by Chinese companies in collaboration with overseas companies.We asked respondents to report anticipated business impact and actual deployment activity across a range of key enterprise and industrial me

114、taverse use cases in the market today.What defines a use case in the industrial and enterprise metaverses?Among todays most prevalent applications of the industrial and enterprise metaverse,some are novel solutions made possible by metaverse-enabling technologies like digital twins and extended real

115、ity(XR)headsets,while others are enhanced versions of technologies that have been around for decades.However,all the use cases share a few common characteristics:Use cases are either purely virtual or combine virtual and physical elements.Use cases add enhanced visualization and contextualization to

116、 traditional software and solutions.Use cases are defined as a scenario or application of a metaverse technology,not the technology itself(e.g.,digital twin).Industrial and enterprise metaverse use cases in ChinaAlthough the full potential of the metaverse may still be unknown,industrial and enterpr

117、ise use cases Figure 4.1 are being deployed across the value chain to improve existing business processes by offering visualization,data interoperability and interwoven digital-physical worlds.Figure 4.1 Metaverse use-cases mapped to key areas of the business value chainTraining&onboardingDesign&tes

118、tingProduction&deliveryService&supportIndustrialEnterpriseXR hands-on trainingXR-enhanced UX researchVirtual R&D,prototyping and testingSupply chain,grid or network planning and optimizationFacility planning and optimizationAutonomous/RC operations roboticsField XRVisualized predictive maintenanceAu

119、tonomous/RC maintenance roboticsVirtual recruiting and hiringXR onboarding and soft-skills trainingVirtual office andworkspacesVirtual showroom*Virtual product and service trials*Metaverse-enhanced customer support*Non-customer-facing use cases,covered in detail throughout the report*Customer-facing

120、 enterprise use-cases covered in less detail throughout the reportSee appendix for use case definitionsThe Metaverse at work perspectives from Chinese enterprises 19 Top use cases across industriesIndustries in China have a diverse set of top-of-mind use cases believed to deliver transformative valu

121、e based on their current operations,setting them apart from the global market.Among the four tested industries,transportation respondents express the highest level of optimism regarding the ability of industrial metaverse use cases to bring transformative change in their businesses.The Chinese e-com

122、merce market is one of the subsectors undergoing burgeoning development in recent years,with companies actively embracing digitalization and advanced technologies to optimize logistics and supply chain operations.Intense competition within the sector is spurring industry participants to seek innovat

123、ive technologies to fuel growth going forward.Additionally,China has established itself as a global leader in autonomous vehicles technology with ambitious goals,where industry players actively engage in research and development,and large-scale testing on public roads.In these areas,the metaverse pr

124、esents an unprecedented opportunity to foster innovation,particularly through use cases such as autonomous vehicles and delivery robotics.In the global context,automotive respondents are relatively more optimistic about the value of the use cases.This is likely attributed to the increasing focus of

125、automotive companies on enhancing product design in response to mounting market competition.In terms of use case domain,service and repairs emerge as an important area highly valued by industries in China.Within this domain,autonomous or remote-controlled field maintenance robotics garners significa

126、nt attention,consistently ranking among the top four industrial use cases across all industries.In fact,it is the highest-ranked use case in the automotive industry with regard to potential transformative impact.This use case helps technicians to inspect and repair remote or hard to reach equipment.

127、Field XR,another use case under this domain,holds particular appeal to power and utilities companies.This use case enables field technicians to receive enhanced remote assistance when interacting with dangerous connected grid infrastructure.2067%55%50%47%47%38%100%86%50%50%50%50%50%37%Autonomous/RC

128、field mainenance roboticsVirtual supply chain optimizationField XRXR-enhanced UX researchAutomomous/RC field maintenance roboticsXR enhanced hands-on trainingAutonomous/RC vehiclesAutonmous/RC delivery roboticsVirtual network design&planningAutonomous/RC field maintenanceField XRAutonomous/RC operat

129、ions roboticsAutonomous/RC field mainenance roboticsImmersive training&onboardingAutomotiveTop 3 of 9 use cases testedIndustrial goods&manufacturingTop 3 of 9 use cases testedTransportation,supply chain&logisticsTop 4 of 12 use cases testedPower&utilitiesTop 3 of 9 use cases testedEnterprise(cross i

130、ndustries)Top 1 of 3 use cases testedFor detailed definitions of each use case presented in the report,see Appendix page 48Transformative value does not always imply deployment The extent to which these use cases are being planned and deployed does not always align to their expected impact.This can

131、vary for a range of reasons,including the maturity of the enabling technologies,the complexity and scale of the use case,and the partners and technical infrastructure required to fully capture the value of the technology.What is clear,however,is that respondents across industries are aware of the la

132、rge impact the metaverse can have throughout their company.The following pages look closer at the reported rates of deployment and benefits experienced from these use cases.In comparison,the global market presents a distinct perspective,with industries placing the greatest value on virtual R&D,proto

133、typing and testing a use case falling under design and testing domain.The diverging opinions reflect the industry priorities in China,where there is a strong emphasis on providing superior after-service and maintenance to their products.In contrast,industries in other parts of the world are focusing

134、 on delivering more sophisticated products through design and testing use cases.Figure 4.2 shows the use cases respondents in each industry expect will have the biggest impact on the way their company operates in the future.Figure 4.2:Use cases most expected to deliver transformative value,by indust

135、ryThe Metaverse at work perspectives from Chinese enterprises 21 Training and onboardingIn China,companies are harnessing the power of the metaverse to create innovative training and onboarding solutions.The immersive technology offers a dynamic platform for learning,enabling companies across indust

136、ries to develop both hard and soft skills.Respondents from this research are recognizing the potential of the metaverse to revolutionize traditional training methods,fostering a more engaging and effective learning experience for their employees.As China continues to lead in technological advancemen

137、ts,the integration of metaverse applications in corporate training and onboarding showcases the nations dedication to staying ahead in the digital landscape.XR hands-on training IndustrialExtended reality(XR)transforms training and onboarding for companies by creating immersive simulations that enab

138、le employees to acquire practical skills,engage in realistic scenarios and collaborate seamlessly in virtual environments.In our research,transportation respondents reported the highest rate of deployments(24%)of this use case compared to other industries.By leveraging immersive simulations,this use

139、 case proves invaluable for training personnel in the transportation industry,from vehicle maintenance to emergency response.This enhances safety protocols and ensuring staff readiness in a dynamic and risk-prone setting.On the other hand,despite a low current deployment rate being reported,responde

140、nts from industrial goods and power and utilities industry express a positive inclination and plan to deploy at a higher rate(35%and 33%respectively).Comparatively,automotive companies in China show less interest in deploying this use case,unlike the enthusiasm seen in the global scenario(30%planned

141、 and 12%deployed).Experienced companies in China cited sustainability,time to market and process efficiency as primary benefits of this use case.To them,XR hands-on training programs contribute to sustainability by reducing the need for physical materials and travel.The expedited learning process al

142、so reduces the time required to bring products or services to market,while process efficiency can be optimized by simulating real-world scenarios to enable employees to practice and refine their skills.Yet these perceived benefits are notably different to those in the global landscape,where capex re

143、duction and safety improvement top the list.This divergence may stem from specific industrial priorities,regulatory considerations and the unique socio-economic landscape of the Chinese market.3%6%24%14%35%33%24%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logi

144、sticsDeployedPlanned use within the year1Sustainability2Time to market3Process efficiencyFigure 4.3:Deployment of XR hands-on training by industryFigure 4.4:Key benefits reported by companies currently using XR hands-on training22XR onboarding and soft-skills training EnterpriseSustainability,enhanc

145、ed service/CX capabilities and staff retention and upskilling are reported as the top three benefits of this use case.While sustainability is achieved by minimizing the need for extensive travel and physical resources,XR technology enhances the overall customer experience by providing virtual assist

146、ants that guide customers throughout the journey.Additionally,the use of realistic simulation creates more engaging learning experiences,leading to increased employee satisfaction and retention.Global industries that have deployed this enterprise use case also report similar benefits.Chinese compani

147、es are adopting XR for metaverse-based onboarding and soft-skills training,transforming traditional learning across various industries.This innovative approach immerses employees in realistic virtual scenarios,enabling them to actively practice and improve essential skills such as communication,team

148、work and leadership.Among industries,automotive respondents reported the highest rates of deployment(25%)for this enterprise use case.The sector is in huge demand for employee upskilling in the course of the rapid transition to a highly competitive electric vehicle era.Meanwhile,respondents from the

149、 labor-intensive transportation industry reveal the highest rate(43%)in planning to deploy this use case in the next year,where XR technology can enhance employee efficiency and reduce training time to achieve competency by up to 40%5.Figure 4.5:Deployment of XR onboarding and soft-skills training b

150、y industryFigure 4.6:Key benefits reported by companies currently using XR onboarding and soft-skills training25%3%7%13%17%15%43%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Sustainability2Enhanced service/CX capabil

151、ities3Staff retention&upskillingThe Metaverse at work perspectives from Chinese enterprises 23 Virtual R&D,prototyping and testing IndustrialChina,which has driven the need for innovative approaches to vehicle design.Through this use case,engineers and designers can visualize and refine vehicle prot

152、otypes in a digital space,enabling a more intelligent and connected approach to run agile experiments.Interestingly,planned deployments for this use case is lowest in China(23%across industries),which contrasts with the global market trend.This discrepancy is likely due to the fact that automotive a

153、nd transportation industries in China may have already embarked on metaverse initiatives through early pilot projects,while respondents from other industries may not have perceived equivalent transformative values from this use case.Experienced companies highlight process efficiency as the top benef

154、it(67%),aligning with global trends as the metaverse use case enhances design and testing.Moreover,companies also recognize advantages in driving new offerings and business models,along with promoting sustainability(both 56%),as digital space offers a more open and sustainable environment for protot

155、yping.Engineering and design teams are actively exploring innovative technologies to shorten iteration cycles,expedite customer feedbacks,and accelerate product development within agile environments.The metaverse has recently emerged as a disruptive technology for these teams,offering a faster and m

156、ore intuitive way to prototyping.It addresses the need for rapid advancements in product design and testing by providing a dynamic virtual environment.Virtual research and development(R&D),prototyping and testing has the second highest rate of deployments(12%across industries),which is above the 9%a

157、verage across use cases.This outcome aligns closely with the global market,where the use case ranked highest out of all the industrial cases tested.Automotive and transportation companies are leading in current deployments(25%and 20%respectively),surpassing industrial goods and manufacturing,and pow

158、er and utilities by considerable margins.This can be attributed to the recent surge in electric vehicle(EV)adoption in Figure 4.7:Deployment of virtual R&D,prototyping and testing by industryFigure 4.8:Key benefits reported by companies currently using virtual R&D,prototyping and testing25%9%20%17%2

159、8%15%20%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Process efficiency2New offerings&business models3SustainabilityDesign and testingThe metaverse transforms product development and testing cycle by providing an imm

160、ersive environment for engineers and designers to create new products via rapid prototyping.Within a three-dimensional digital space,a novel collaborative approach facilitates safer and more efficient way to design and test.24XR-enhanced UX research IndustrialChinese firms see the benefits of this u

161、se case quite differently to the global market,where sustainability is the top of mind.Experienced Chinese firms reported enhanced service/CX capabilities and safety improvement as the top two benefits of this use case(both 67%):conducting user testing in XR before production safeguards against pote

162、ntial safety risks posed by AR applications in the real world.Additionally,added process efficiency is benefitting the customer for almost half of companies currently using the technology.XR,user interface(UI)and user experience(UX)are anticipated to have a tremendous impact on shaping the future.XR

163、 provides designers with ample time to analyze and refine UI and UX,with the advancements of AR and VR technologies.Current deployment rate of this use case(8%across industries)is below average among industrial use cases.Across different industries,power and utilities companies lead in both current

164、deployment(12%)as well as planned deployment(29%).Besides,transportation and industrial goods companies demonstrate modest interest in deploying this use case(29%and 25%respectively)within the year.That said,despite the observed overall deployment lag,these industries remain optimistic about the pot

165、ential of this use case.Automotive respondents do not report deployment and imminent plan for this use case though.Figure 4.9:Deployment of XR-enhanced UX research by industryFigure 4.10:Key benefits reported by companies currently using XR-enhanced UX research8%12%8%29%29%25%Industrial goods&manufa

166、cturingPower&utilitiesTransportation,supplychain&logisticsDeployedPlanned use within the year1Enhanced service/CX capabilities2Safety improvement3Process efficiencyThe Metaverse at work perspectives from Chinese enterprises 25 Virtual office and workspaces EnterpriseYet respondents who have deployed

167、 virtual office and workspaces are already seeing the benefits in this use case,with sustainability,safety improvement and security improvement reported as the leading benefits.Indeed,the virtual workspace contributes significantly to decarbonization by allowing employees to work from home instead o

168、f commuting to physical offices.Additionally,it provides a highly secured work environment that instills confidence in data and communications usage.Similar benefits are also seen in the global landscape with sustainability and safety improvement being reported as the key benefits.Virtual offices,a

169、concept that has been around for decades,are now becoming a reality with the metaverse.Through the creation of immersive workspaces,this model enables global teams to collaborate seamlessly across borders,transcending the limitations of physical proximity.The adoption of this use case falls below th

170、e average among all enterprise use cases.This might not necessarily be linked to the concept of a virtual office itself but could be attributed to delayed technical infrastructure development.Interestingly,among the three enterprise use cases tested,this use case exhibits the highest rate of planned

171、 deployment(27%across industries).Power and utilities companies,in particular,demonstrate strong optimism and interest,leading in both current deployment(10%)and planned deployment(50%)of this use case across industries.Figure 4.11:Deployment of virtual office and workspaces by industryFigure 4.12:K

172、ey benefits reported by companies currently using virtual office and workspaces6%10%25%28%50%7%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Sustainability2Safety improvement3Security improvement26Production and deliv

173、eryThe metaverse aids production and delivery processes by enabling virtual design,prototyping and simulation,allowing for faster iterations and optimization of workflows.It also facilitates remote collaboration and real-time supply chain visibility,leading to improved coordination,efficiency and pr

174、oactive management of production and delivery timelines.Virtual facility optimization IndustrialThis trend demonstrates a remarkable alignment with the global market,indicating ongoing advancements and expansions in automotive manufacturing,exemplified by big name EV automakers in recent years.Lever

175、aging metaverse technologies which seamlessly blend realistic replicas and precise data,these automakers can plan new factories and optimize assembly line layouts more intuitively.Experienced Chinese companies report safety improvement(73%)as the top benefit for this use case,as digital twin technol

176、ogy provides a testing environment for manufacturers to identify and implement the optimal safety procedures for their specific factories.Other reported benefits include process efficiency and enhanced service capabilities(both 64%),which are key benefits perceived by deployed companies in the globa

177、l market as well.Virtual facility solutions provide a digital representation of physical facilities,allowing for remote access,monitoring and management of critical infrastructure and assets.Using enabling technology,like digital twin,along with smart sensors,the metaverse empowers businesses to str

178、eamline facility operations,optimize resource allocation and enhance security processes.Overall,this use case boasts the highest deployments rate(17%across industries)and is above average in terms of planned deployments(32%across industries)out of all industrial use cases tested.This use case has ga

179、rnered the significant enthusiasm particularly from the automotive industry,where the deployment rate(33%)is the highest across all industrial use cases.In fact,its rate of deployments and planned deployments(50%)are almost twice the rate reported by respondents in other industries.Figure 4.13:Deplo

180、yment of virtual facility optimization by industryFigure 4.14:Key benefits reported by companies currently using virtual facility optimization33%23%14%50%32%14%42%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Safety i

181、mprovement2Process efficiency3Enhanced service/CX capabilitiesThe Metaverse at work perspectives from Chinese enterprises 27 Autonomous or remote-controlled(RC)operations robotics Industrialtechnology(50%).This trend is also observed in the global market although more transportation companies have a

182、lready initiated deployments.This heightened interest is likely driven by the expectations within the logistics sector,where robots are poised to replace traditional warehouse vehicles(e.g.,forklifts)and conveyor belts.Robots have already demonstrated the capabilities in packaging,picking and ground

183、 transport,making them a promising solution in the realm of warehousing.Companies which have already deployed this use case value most on the benefits of operating expenses(OPEX)reduction,safety improvement and enhanced service/CX capabilities.Metaverse offers an opportunity for better human-robot c

184、ollaboration:humans can serve as remote supervisors from miles away while robots handle physical tasks on site.This approach significantly lowers labor cost while simultaneously improves workforce safety,as robots(e.g.,drones or automated guided vehicles),do the heavy lifting.Autonomous or RC operat

185、ions robotics is the least deployed among all industrial use cases,with only limited deployments reported by industrial goods respondents(4%).Nevertheless,there is notable enthusiasm for planned deployments across all industries(31%),higher than the average of all use cases(29%).Among the planned de

186、ployments,respondents from the transportation,supply chain and logistics industry are particularly keen to test the Figure 4.15:Deployment of autonomous/RC operations robotics by industryFigure 4.16:Key benefits reported by companies currently using autonomous/RC operations robotics4%33%23%30%50%Aut

187、omotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1OPEX reduction2Safety improvement3Enhanced service/CX capabilitiesVirtual supply chain optimization IndustrialThe industrial metaverse extends its capabilities beyond product

188、ion,bridging the gaps between various phases in the entire supply chain.It covers upstream activities such as procurement,transportation and inventory management,as well as downstream operations comprising sales,product delivery and customer satisfaction.By providing data traceability and transparen

189、cy,the metaverse help optimize forecasting and track the flow of goods more effectively.In China,automotive respondents reported deploying the use case at twice the rate of the next-closest industry,industrial goods and manufacturing.This aligns with the deployment scenario observed in the global ma

190、rket.Such trend can be attributed to the rapid growth of electric vehicles(EV)and autonomous vehicles in China in recent years,where automotive leaders collaborate with a diverse range of suppliers and dealers.The use of the metaverse can empower businesses to streamline their processes,make data-dr

191、iven decisions and enhanced customer satisfaction.Virtual grid optimization power and utilities IndustrialChina has emerged as an early and important adopter of smart grid technology,with the goal of ensuring ample energy supply and reducing transmission loss.By creating digital representations of a

192、ssets within the power grid,companies can monitor energy flow in real-time and track energy consumption patterns.This real-time monitoring facilitates early identification of potential imbalances between supply and demand,enabling informed decision-making and strategic planning to optimize grid oper

193、ations.Additionally,power and utilities companies can leverage the metaverse to model the potential impact of severe weather events and develop response plans to minimize the blackout durations and sizes.The survey result revealing a modest interest of planned deployment of this use case(42%)undersc

194、ores the ambitious commitment of the sector to embrace the metaverse for grid optimization.28Virtual transportation network optimization transportation,supply chain and logistics Industrialpatterns or disruption in the network,to identify potential bottlenecks and optimize their operations.Real-time

195、 data integration allows companies to make informed decisions regarding route planning and enhance efficiency of public services and transport system.For example,companies can dynamically reroute vehicles to avoid traffic congestion or adjust schedules to accommodate changing conditions.Transportati

196、on respondents in China expressed a strong interest in employing virtual transportation network for optimization purposes,with half of them intend to deploy this use case within the next year.Transportation,supply chain,and logistics companies can leverage digital replicas of physical transportation

197、 assets to analyze and simulate different scenarios,such as changes in demand Figure 4.17:Deployment of large-scale metaverse use cases by industry18%9%8%7%20%15%42%50%AutomotiveIndustrial goods&manufacturingTransportation,supplychain&logisticsPower&utilitiesTransportation,supplychain&logisticsDeplo

198、yedPlanned use within the yearVirtual grid optimizationVirtual transportation network optimizationVirtual supply chain optimizationExperienced companies using large-scale metaverse use cases reported enhanced service and CX as the major benefits(71%),driven by enhanced consistency throughout supply

199、chains,transportation networks and grids.Respondents also cite safety improvement and process efficiency as other benefits thanks to the simulation capabilities of these use cases for evaluating impact on safety and optimizing processes.Figure 4.18:Key benefits reported by companies currently using

200、large-scale metaverse use cases1Enhanced service/CX capabilities2Safety improvement3Process efficiencyThe Metaverse at work perspectives from Chinese enterprises 29 Field XR IndustrialField XR is used in various industries that involve field-based operations,where the technology enables remote exper

201、ts to provide remote assistance and support to field workers.It is particularly useful for tasks such as on-site inspections and equipment maintenance and repairs.Using AR-enabled devices,experts can overlay digital instructions,annotations or diagrams onto a workers field of view or the physical eq

202、uipment,helping them troubleshoot issues,perform complex tasks or provide step-by-step instructions.Currently,the implementation of Field XR in China(6%across industries)is below the average deployment rate across use cases.Deployments are primarily observed in automotive and industrial goods compan

203、ies,where automotive respondents reported adoption rate of more than twice the rate seen in industrial goods companies(17%vs 8%),mirroring the global situation.However,when it comes to planned future deployments,Field XR has the second-highest rate among all use cases,with an average of 34%of compan

204、ies across industries expressing intention to implement this use case within the next year.Notably,the power and utilities sector display the strongest interest in adopting Field XR in their future operations for tasks like remote monitoring of equipment and conducting maintenance and repairs.Compan

205、ies who have already deployed Field XR report time to market as the top benefits,followed by process efficiency and enhanced service/CX capabilities.The improved collaboration and communications among teams(e.g.,field workers and designers)facilitates faster decision-making and quicker resolution of

206、 issues,therefore streamlining the product development process.The prolonged equipment lifespan also translates to more reliable operations,therefore amplifying productivity and timely product delivery.In addition,Field XR improves problem-solving efficiency and reduces downtime,which can significan

207、tly enhance customer experience when used in post-sale maintenance and repairs.These benefits align with the global market,where similar advantages have been reported.Figure 4.19:Deployment of field XR by industryFigure 4.20:Key benefits reported by companies currently using field XR17%8%17%33%43%33

208、%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Time to market2Process efficiency3Enhanced service/CX capabilitiesService and repairsXR and metaverse technology can revolutionize predictive maintenance leveraging digit

209、al twins of complex machinery and equipment.Industries can continuously monitor their real-world counterparts,analyzing data to predict maintenance needs for post-sale service and repairs.30Visualized predictive maintenance Industrialindustrial goods and manufacturing.Among them,this use case is app

210、eal mostly to transportation,supply chain and logistics companies(40%),which also showed the highest interests in the global market.As with the global trend,industrial goods companies in China that already deployed this use case cite process efficiency as the top benefit,primarily attributed to redu

211、ced machine downtime and extended machine lifetimes.These companies also perceive this use case as a catalyst for enhancing their service capabilities in the post-sale operations and driving sustainability due to more efficient allocation of resources.The metaverse provides a virtual environment tha

212、t enables the visualization of real-time data from sensors and equipment.This helps maintenance teams gain immediate insights into the health of machinery and equipment and take proactive actions.By applying predictive analytics and visualizing these insights,any signs of equipment degradation or pe

213、rformance issues can be detected.The creation of virtual simulation can also help visualize the consequences of various maintenance actions,aiding in informed decision-making.In China,the deployment rate of visualized predictive maintenance remains relatively low across industries,with reported depl

214、oyments from industry goods respondents only(10%).Yet,other industries express higher intentions to test this technology(33%across industries)than Figure 4.21:Deployment of visualized predictive maintenance by industryFigure 4.22:Key benefits reported by companies currently using visualized predicti

215、ve maintenance10%33%19%25%40%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1Process efficiency2Sustainability3Enhanced service/CX capabilitiesThe Metaverse at work perspectives from Chinese enterprises 31 Autonomous or

216、 remote-controlled(RC)maintenance robotics IndustrialAutonomous or RC maintenance robotics are robotic systems capable of performing maintenance tasks remotely and autonomously,without direct human intervention.These robots are used for to inspect and repair remote equipment located in challenging o

217、r hazardous environments where it may be difficult or unsafe for humans to assess.Industrial goods respondents in China report the highest deployment rate(17%)for maintenance robotics,as well as a strong pipeline for the upcoming year with 40%planning to deploy.Despite limited deployments reported b

218、y automotive respondents,they demonstrate the highest level of enthusiasm(67%)in deploying this use case within the year.Overall,this use case exhibits the highest rate of planned deployment among all industrial use cases,with 38%of companies in China planning to implement this metaverse technology.

219、Experienced companies in China highlight OPEX reduction,sustainability and enhanced service/CX as the primary benefits of this use case.Since maintenance and repairs activities can be carried out with minimal human intervention,the need for manual labor and associated costs is much reduced.Increased

220、 asset longevity also reduces the need for premature replacements or costly repairs,resulting in cost savings and improved sustainability.Globally,the industry shares similar benefits despite more around capital expenditure(CAPEX)reduction due to the extended lifetimes of machines.Furthermore,enhanc

221、ed customer experience can be achieved by proactive maintenance of equipment that not only help avoid breakdown but also improved equipment performance.Figure 4.23:Deployment of autonomous/RC maintenance robotics by industryFigure 4.24:Key benefits reported by companies currently using autonomous/RC

222、 maintenance robotics17%10%67%40%30%33%AutomotiveIndustrial goods&manufacturingPower&utilities Transportation,supply chain&logisticsDeployedPlanned use within the year1OPEX reduction2Sustainability3Enhanced service/CX capabilities32Benefits across use casesIndustrial use cases exceed expectationsIn

223、general,companies that have deployed industrial use cases are seeing more reported benefits(4%on average)than those still in the planning phase.Across use cases,the most significant difference is in enhanced service/CX capabilities,which saw a 14-percentage point increase.For companies already deplo

224、yed use cases,the industrial metaverse exceed their expectations in helping customers to engage with products and services in virtual environments,resulting in a more personalized and engaging experience.Moreover,by leveraging customer data collected and analyzed through he metaverse,businesses can

225、gain valuable insights into customer preferences and behavior,leading to more targeted and customized offerings.In addition,the metaverse has also exceeded respondents expectations in creating immersive training programs for employees,fostering learning and facilitating remote collaboration and team

226、-building activities that contribute to improved staff retention rates.Companies who have deployed use cases saw an 11 percentage point increase in this benefit.Furthermore,respondents are also seeing increased time to market benefits(by 10 percentage points)as the metaverse enables streamlined proc

227、esses and more agile product development that help them respond quickly to market demands Figure 4.25.Figure 4.25:Actual use case benefits reported by companies with deployments today compared to the benefits expected by companies still in the planning phase51%43%41%47%51%41%25%37%32%31%39%44%38%23%

228、Enhanced service/CX capabilitiesStaff retention&upskillingTime to marketSustainabilityProcess efficiencySafety improvementOPEX reductionActual benefits reported by companies that have deployedExpected benefits from companies still in the planning phase+14%+11%+10%+8%+7%+3%+2%The Metaverse at work pe

229、rspectives from Chinese enterprises 33 345Chinas metaverse player landscape is vibrant and diverse,with a multitude of companies actively engaged in the development and deployment of metaverse technologies.Local firms excel in building the infrastructure layer,as seen from the leadership of telcos i

230、n 5G network deployment and the expertise of tech giants in AI,cloud and other metaverse-related technologies.Additionally,cultivated by the national plans on metaverse and VR industry,a growing number of startups and specialized tech enterprises are emerging,focusing on VR headsets,virtual social p

231、latforms,digital twins,virtual commerce technologies and more.The governments Action Plan 2023 will further strengthen this outcome with its goal to cultivate three to five metaverse companies with global influence by 2025.Unlike the global emphasis on the entertainment aspects of the metaverse,Chin

232、ese companies prioritize its industrial application and potential for advancing industrial upgrade.These local companies,in collaboration with the foreign players,are striving to create a metaverse realm that embodies distinctive Chinese characteristics.Key enablers and partners to deploying the met

233、averseAside tech companies and industrial specialists are prime drivers of the metaverseIn our research,Chinese enterprises have expressed perceptions on a range of industry participants relating to the current leaders of the metaverse advancement.Notably,the insights gathered from Chinas respondent

234、s closely resemble the global market trends,indicating a consistent perception of the key players shaping the metaverse landscape.The top six players identified by Chinese respondents align seamlessly with the global rankings Figure 5.1.Respondents cite big tech companies(61%)and new metaverse platf

235、orms(60%)as the most important players driving advancement in the metaverse today.These players are actively engaged in the development of metaverse software and hardware,pioneering themselves in the virtual space.Industry solution providers,including industrial equipment and technology(58%)and indu

236、strial software and application companies(56%),come in third and fourth place respectively.The relatively high rankings of these industrial players underscore the importance of targeted industry solutions.Their specialized understanding in specific sectors has garnered trust from companies and are e

237、xpected to make a substantial impact on the industrial metaverse.Figure 5.1:Key players in driving the advancement of the metaverse,among all respondents61%60%58%56%53%51%51%50%50%48%47%Big techNew XR/metaverse platformsIndustrial equipment&technologyIndustrial software&applicationsGaming companies

238、and enginesTelcosAI/ML providersBlockchain protocols and providersProfessional services firmsWeb3 application providersNetwork and networking equipment providersThe Metaverse at work perspectives from Chinese enterprises 35 The ranking of players in fact varies considerably across different types of

239、 companies in China.While big tech,industrial equipment and technology providers,as well as new XR or metaverse platform vendors remain prominent among all types of firms,it is noteworthy that industrial software and applications are considered most important by multinational corporations.MNCs,being

240、 industry pioneers,are after sophisticated solutions to embrace innovation and showcase their leading position in the industry.On the other hand,AI or ML providers,blockchain protocols and network equipment vendors have captured more attentions of private firms and state-owned enterprises(SOEs)Figur

241、e 5.2.Figure 5.2:Top five players driving metaverse advancement,by company type1Multinational companies22Industrial software&applicationsBig techIndustrial equipment&technology providers1Private frms13Big techNew XR/metaverse platform vendorsIndustrial equipment&technology providers1State-Owned Ente

242、rprises13Big TechIndustrial equipment&tech providersNew XR/metaverse platform vendors223535AI/ML providersBlockchain protocolsNew XR/metaverse platform vendorsGaming companiesAI/ML providersNetwork/Networking equipment vendors36Private network tops the chart on key technical enablersPlayers driving

243、advancement in the metaverse today do not necessarily mean their technologies are most sought by enterprises.Respondents have different views on the technical enablers that are instrumental for the success of metaverse use cases.As shown in Figure 5.3,respondents in China highly value almost all ena

244、blers,with a marginal six percentage points difference among the top ten.Among the top three are those foundational technologies,including private 5G or 6G networks(72%),cloud computing(72%)and AI or ML(70%)that form the basic infrastructure and robust analytical capabilities for most enterprise and

245、 industrial use cases.Figure 5.3:Views on importance of technical enablers,among all respondents72%72%70%70%68%68%68%67%66%66%65%64%64%63%63%62%61%41%Private 5G/6G networksCloud computingAI/machine learningSmart sensorsPublic 5G/6G networksFiber broadband networksIoT devices&networksAR/VR/XR/headset

246、s and appsDigital twin technologyBlockchain/web3 technologyDevelopment platformsEdge/Distributed computingAutonomous robots&dronesSpatial computingPositioning/location systemsFixed wirelessRemote controlled exoskeletonsQuantum computing8 percentage point increase in importance of private 5G/6G netwo

247、rks for experienced companies over inexperienced3 percentage point increase in importance of cloud computing for experienced companies over inexperienced4 percentage point increase in importance of public 5G/6G networks for experienced companies over inexperiencedThe Metaverse at work perspectives f

248、rom Chinese enterprises 37 While Chinas ratings align closely with the global study,there are some notable shifts in the rankings of the top five technical enablers.Figure 5.4 illustrates that Chinese respondents place greater importance on connectivity(particularly mobile)compared to global enterpr

249、ises who prioritize computing and analytical capabilities slightly more.This distinction becomes even more apparent when considering companies with experience in metaverse use cases who value private 5G or 6G networks(75%)even more than cloud computing(73%).There is also an eight percentage-point in

250、crease for private 5G or 6G as an important enabler for experienced companies over inexperience companies(greatest among all enablers).This shows that companies with first-hand experience are more aware of the widespread 5G coverage in China and the need for advanced mobile connectivity capabilities

251、 in their use case deployments.51%of Chinese respondents say technical infrastructure is a blocker preventing them from deploying use cases.Figure 5.4:Top 5 technical enablers by importance,China(experienced companies)vs global1Private 5G/6G networks2Cloud computing3AI/machine learning4Public 5G/6G

252、networks5AR/VR/XR headsets&appsChina(experienced)1Cloud computing2AI/machine learning3Private 5G/6G networks4Fiber broadband network5Smart sensorsGlobal38Ranked at third place,AI and ML(70%)is praised by both experienced and inexperienced companies for its significant role in the metaverse landscape

253、.Respondents generally acknowledge that AI and ML under policy support is an essential technology to develop industrial metaverse.Opinions over the importance of technical enablers also vary across types of companies.Multinational corporations(78%)see the greatest values from private 5G or 6G networ

254、ks in their deployments,which offer enhanced control and reliability for seamless data exchange across their international operations.State-owned enterprises,on the other hand,rank cloud computing and AI and ML the highest(both 83%).Cloud computing facilitates scalable business operations and centra

255、lized data management,while AI and ML supports data-driven decision-making,both aligning with the strategic priorities of SOEs within their specific geographic domains Figure 5.5.Meanwhile,private firms value most on the importance of connectivity including public 5G or 6G and fixed broadband networ

256、ks(both 74%).This preference likely stems from higher budgetary constraints and their requirements to assess connectivity quickly in the deployments.Industrial and enterprise metaverse foundational capabilitiesTechnical enablers that allow for enhanced collection,transmission,storage,and processing

257、of data are foundational to launching metaverse use casesCloud computingEnables the storage and processing of the large quantities of data inputs and outputs required to orchestrate metaverse use casesNetworkCellular(public and private)networks and fiber allow for low-latency connectivity to get inf

258、ormation to a person or asset at the right time,for a seamless experienceAI/MLIndispensable for modeling digital twins and creating realistic environments and simulations and interpreting data or making predictionsIndustrial data collectionSmart sensors,positioning or location systems and IoT enable

259、 the collection and exchange of data from industrial hardware in real-time,with strong connectivity as a prerequisiteFigure 5.5:Views on importance of technical enablers,by company type78%67%64%64%62%71%71%74%74%83%83%66%Private 5G/6G NetworksCloud ComputingAI/Machine LearningFixed broadbandnetworks

260、MNCsPrivate firmsSOEsThe Metaverse at work perspectives from Chinese enterprises 39 Companies need to collaborate with a large set of partners to close capability gaps for use case deploymentsEnterprises need to boost capabilities to leverage key technical enablersWhile companies have a clear unders

261、tanding of the necessary blend of technical enablers required for deploying use cases,it is crucial to assess their internal level of advancement to effectively harness these enablers.Overall speaking,companies in China are seeing shortcomings in their ability to leverage enablers to support metaver

262、se use cases Figure 5.6.Of the top six enablers reported as important by respondents,companies reveal the biggest gaps in fiber broadband network,cloud computing and AI or ML capabilities.This highlights the urgent need for enterprises to enhance their proficiency of these enablers as they look to s

263、uccessfully deploy metaverse use cases.Figure 5.6:Levels of importance of enablers and levels of advancement in leveraging enablers within your company,among all respondentsIn particular,state-owned enterprises consistently report a wider gap compared to mulitnationals and private firms when it come

264、s to harnessing these enablers Figure 5.7.This discrepancy can be attributed,in part,to the legacy system and infrastructure that have been in placed.In this respect,private sector generally has a stronger advantage due to its funding,contracting and internal IT capacity for adopting new technologie

265、s.Figure 5.7:Gap between levels of importance of enablers and levels of advancement within company,by company type28%30%26%27%23%27%34%42%43%49%46%40%Private 5G/6GNetworksCloudComputingAI/MachineLearningFiberbroadbandnetworkMNCsPrivate firmsSOEs68%68%70%70%72%72%33%39%38%38%39%43%Cloud computingAI/m

266、achine learningPrivate 5G/6G networksPublic 5G/6G networksSmart sensorsFiber broadband networkAdvancementImportance40Implementing a right partnership strategy is key for successful deploymentsAs enterprises look to deploy or scale use cases,the most effective approach for upgrading their technical c

267、apabilities is to engage partnerships with relevant players in the metaverse value chain.To date,no single player can offer a complete end-to-end industrial metaverse solution for a specific industry.This means that companies must pursue multiple partnerships to build and integrate the required enab

268、ling technologies individually.A number of key partners are considered in China when they deploy industrial use cases.In fact,the top seven key partners respondents rated only differ by two percentage points,indicating that they are of similar importance to the companies seeking partnerships.While C

269、hina closely aligned with the global study with the same players in the top four,respondents place a slightly higher value on players offering industrial solutions.Specifically,industrial equipment and technology(66%)and industrial software and applications(65%)came in first and third place,with big

270、 tech made second place.Figure 5.8.Deployment of foundational technologies rely heavily on collaboration.In particular,the top sought technologies such as private networks,cloud computing and AI require high levels of internal skills and external collaboration to work effectively.As such,companies a

271、re advised to devise a partnership strategy based on their metaverse goals to take advantage of these collaboration.Figure 5.8:Key partners in deploying industrial metaverse use cases,among all respondents66%66%65%64%64%64%64%62%61%60%57%Industrial equipment&technologyBig techIndustrial software&app

272、licationsNew XR/metaverse platformsAI/ML proivdersNetwork/network equipmentWeb3 applicationsTelecom providers/CSPsBlockchain protocols&providersProfessional services firmsGaming companies/enginesThe Metaverse at work perspectives from Chinese enterprises 41 Deployment partners may not neces-sarily b

273、e players perceived at the fore-front of metaverse advancementIt is interesting to see that critical partners may not always be perceived to be leading the advancement of the metaverse.Figure 5.9 illustrates the disparity between the top ranked deployment partners and the top ranked players driving

274、metaverse innovation.While the top four remain consistent,AI or ML(plus two ranks)and network or networking equipment(plus five ranks)rank notably higher as important partners for launching industrial and enterprise metaverse use cases,compared to how they are viewed in terms of driving innovation i

275、n the metaverse overall.This finding,which aligns perfectly with the global study,comes as no surprise as network connectivity and AI or ML are highly valued as key technical enablers for deploying of industrial and enterprise use cases.Companies are acutely aware of the need to enhance the infrastr

276、ucture and computing layer at the foundation to enable seamless operation of applications built on top.In summary,it is imperative for companies to thoroughly assess their current capabilities in relation to their metaverse aspirations,including but not limited to transmission,processing to storage

277、of data.They must make strategic investments and forge necessary partnerships in order to actualize metaverse use cases.AI/ML providers Process raw data inputs collected from devices without human intervention Automate,predict,and visualize processes and insights gathered from connected devices,asse

278、ts,and systems Provide generative capabilities to build customized,immersive environments and digital assetsNetwork and networking equipment vendorsProvide infrastructure and services to support the next generation of connectivity requirements(speed,bandwidth,latency)necessary to support metaverse u

279、se cases:Private 5G/6G networks Public 5G/6G networks Fiber broadband networks42Figure 5.9:Differences between key metaverse players,among all respondentsRanked most important:Partners to deploy use casesRanked most important:Driving advancement in the metaverseDiferenceIndustrial equipment and tech

280、nology1st3rd+2Big tech2nd1st-1Industrial software and applications3rd4th+1New XR/metaverse platforms4th2nd-2AI/ML providers5th7th+2Network/networking equipment providers6th11th+5The Metaverse at work perspectives from Chinese enterprises 43 Risks and challenges within the metaverse6With the metavers

281、e still in its early stages of development,there is a shared perception(both in China and globally)that companies are likely to encounter various risks during the implementation of industrial metaverse use cases.From our research,experienced Chinese companies shares similar concerns with other natio

282、ns in the global market regarding the risks associated with industrial metaverse use case deployments.Respondents across the board identify cyber and information security risks(69%)as the most prominent,given the online nature of the industrial metaverse,which presents increased potential for attack

283、s.Data privacy issues are also bound to arise as it comes in second(59%).Sensitive data such as product,biometric or facial gestures captured by AR or VR technologies may be misused if not adequately protected.Safeguarding intellectual property and digital assets are therefore crucial for companies

284、in the process of use case development Figure 6.1.Figure 6.1:Top risks in deploying metaverse use cases,among experienced companiesFigure 6.2:Risks in deploying metaverse use cases,by company type69%59%47%33%24%23%Cyber&infosecData privacyTechnologyLegal®ulatoryIntellectual propertyTax&accounting

285、56%49%51%32%80%67%46%39%76%71%35%18%Cyber&infosecData privacyTechnologyLegal®ulatoryMNCsPrivate firmsSOEsNot surprisingly,both state-owned enterprises and private firms weigh greater cybersecurity(76%and 80%respectively)and data privacy risks(71%and 67%)over multinational corporations.However,MNC

286、s and private companies face a higher level of technology risk(51%),likely because of their investment in emerging technologies that may not yet be fully proven Figure 6.2.In the event that technology falls short of their clients expectations,it can give rise to potential liability risks.Therefore,i

287、t is essential for companies to work with their partners closely to understand the technology maturity and the potential constraints.One-third of experienced companies also cite legal and regulatory as a key risk they face during their use case deployments.As China fosters a favorable policy environ

288、ment to encourage metaverse development,the rapid growth of the metaverse bring forth concerns about privacy,information security and intellectual property.The dynamic evolution of the metaverse may bring about new legal regulations going forward to address emerging issues effectively.44Navigate met

289、averse adoption challenges with strategic planning and iterative approachAs companies begin their journey of metaverse experimentation,they will inevitably encounter challenges.Chinese companies are continuously pushing boundaries and facing unique obstacles along the way.The ranking of challenges i

290、n China aligns with the global trend,but the gap in the ratings for these challenges is narrower.Experienced Chinese companies identify the lack of expertise(38%)as the most prevalent challenge,closely followed by technical difficulties(36%).Companies have come to realize that the metaverse demand a

291、 high level of proficiency in various emerging technologies,such as blockchain,AR or VR,digital twin,3D real-time engines and more.To mitigate this challenge,they must enhance their internal knowledge and capabilities by hiring skilled professionals whilst simultaneously fostering collaboration with

292、 external partners Figure 6.3.In addition,approximately one-third of the companies face challenges related to budget constraints and reluctance to adopt.A recommended approach is progressive deployment with more budget-friendly use cases as a means to test the water,while implementing change managem

293、ent within organizations to pave the way for innovation.Figure 6.3:Top challenges faced in deploying metaverse use cases,among experienced companies38%36%32%31%29%Lack of expertiseTechnical difficultiesOver budgetReluctance of employees toOver project durationFigure 6.4:Challenges faced in deploying

294、 metaverse use cases,by company type30%60%20%20%10%36%27%32%36%30%43%41%35%27%32%Lack of expertiseTechnical difficultiesOver budgetReluctance ofemployeesOver projectdurationSOEsMulti-nationalPrivate firmsThe Metaverse at work perspectives from Chinese enterprises 45 Considering the various types of

295、companies,technical difficulties are the most perceived challenge for state-owned enterprises(60%)during deployment Figure 6.4.This is not surprising as SOEs are characterized by legacy system and infrastructure,rather than being technology-focused entities.Dealing with technical debt,which encompas

296、ses the cumulative cost of all the technological changes,constrains their abilities to explore metaverse opportunities.Partnering with well-positioned technology allies,adopting small-scale use cases and experimenting with new ideas incrementally can help alleviate the pain and pave the way for long

297、-term success.62%of Chinese companies that have deployed metaverse use cases today have run into multiple challenges in deployment.For companies yet to deploy a metaverse use case,the biggest challenges holding back their plans primarily centered around technical aspects.While lack of expertise(51%)

298、is also a significant issue,ranking as second place,the foremost obstacle is the lack of technical infrastructure(56%).This indicates that capabilities like connectivity,computing and storage are vital for companies to explore the metaverse.Another half of the respondents perceive legacy systems as

299、a roadblock to deploying use cases.To embrace the future,companies must begin contemplating the modernization of their existing legacy systems if not replacing them.To this end,it is advisable for companies to engage external partners to upgrade their infrastructure and equip their metaverse knowled

300、ge.Figure 6.5:Top challenges that are holding back from deploying use cases,among inexperienced companies56%51%51%50%46%34%Lack of technical infrastructureLack of resources/expertiseHigh dependency on developments of enablersLegacy systemsLack of metaverse understandingLack of dedicated budget46Taki

301、ng the next step in the industrial and enterprise metaverses7Looking ahead,the future of industrial and enterprise metaverses in China appears promising as it aligns with the national strategy.There is no doubt that the adoption of these technologies will continue to surge,accompanied by the deploym

302、ent of new and innovative use cases in the years to come.These advancements are set to revolutionize the way businesses operate and interact within virtual environments.Yet,there remains a noticeable gap in the digital transformation efforts of traditional manufacturing sectors and small and medium-

303、sized enterprises(SMEs).Addressing this divide and bridging the gap will require concerted efforts,including awareness campaigns,targeted support and tailored solutions that cater to the unique needs and constraints of these industries.Nonetheless,the immense potential of the industrial metaverse in

304、 China is encouraging.With the right strategies,collaboration and a focus on inclusivity,the industrial and enterprise metaverses have the capability to transform traditional industries,empower SMEs and drive innovation and efficiency across the entire industrial landscape.Enterprises should start t

305、he metaverse journey early,explore applications with high relevance and learn from lessons.Those with a first to market advantage are poised to become more successful in the future.Whats next?Points to follow when taking the next step in the metaverseDevelop industry-specific applicationsIdentify in

306、dustry-specific use cases based on own development status and needs,where the industrial metaverse can bring significant benefits in areas like design,production,manufacturing,services,management,etc.Foster collaborationEstablish partnerships and collaborations with technology companies,startups,and

307、 research institutions specializing in metaverse-related technologies.By collaborating with experts in the field,Chinese enterprises can leverage their expertise and stay at the forefront of metaverse advancements.Stay updated with regulationsMonitor and comply with relevant regulations and policies

308、 related to metaverse technologies.Stay informed about evolving legal frameworks to ensure compliance with data protection,intellectual property,and ethical standards.Promote talent developmentEncourage the development of talent with expertise in metaverse technologies through training programs,part

309、nerships with educational institutions,and talent acquisition efforts.This will help ensure a skilled workforce capable of driving metaverse adoption and innovation within the organization.Foster a culture of innovationEncourage a culture of innovation within the organization by promoting experiment

310、ation,idea-sharing,and cross-functional collaboration.Provide platforms and resources for employees to explore and develop metaverse concepts and applications.The Metaverse at work perspectives from Chinese enterprises 47 Appendix:use case definitionsUse case DefinitionXR hands-on training Immersive

311、 technical training using XR technology to create realistic experiences and scenari-os in a purely virtual or virtually enhanced physical environment,especially to enhance skills using different equipment and to practice safety procedures.Virtual R&D,prototyping and testing Design or redesign of pro

312、ducts,components,equipment and more in a virtual environment to enhance processes like prototyping,safety and performance testing,assessing production readiness,etc.XR-enhanced UX research Enhancing UX research using extended reality(XR)technology for eye tracking,overlaying virtual elements on the

313、real world,user testing virtual prototypes(e.g.,vehicles,machinery),etc.for end users,intermediaries and/or company employees.Virtual facility optimization Designing,planning,simulating,and optimizing facilities(e.g.,factories,warehouses,retail stores,etc.)in a virtual environment(e.g.,digital twin)

314、to enhance production and other processes without impacting live operations.Virtual tracking and data capture on factories,warehouses,and other facilities to see real-time performance and quickly flag problem areas.Virtual supply chain optimization Asset tracking(e.g.,facilities,equipment,operationa

315、l vehicles,devices etc.)and supply chain optimization in a virtual environment(e.g.,digital twin)allowing for redesign and simulation without impacting live operations.Virtual tracking and data capture on actual supply chain to flag real-time problem areas and track the flow of goods.Autonomous/RC o

316、perations robotics Use of autonomous or remote-controlled robots which can be deployed,controlled and/or monitored virtually to assist in the operations like manufacturing,surveillance,rearranging assets in facilities,loading,storage and retrieval,packaging and more.Autonomous/RC maintenance robotic

317、s Use of autonomous or remote-controlled robots which can be deployed,controlled and/or monitored virtually to perform maintenance in facilities,remote environments and more.Field XRExtended reality(XR)augmentation of workers,maintenance teams,inspectors and techni-cians allowing the user to share v

318、iews with a specialist or overlay virtual elements that may not otherwise be visible or accessible.Visualized predictive maintenance More accurate assessment of asset health(e.g.,vehicles,or machinery)and flagging of problem areas on a virtual representation(e.g.,digital twin)of the asset driven by

319、enhanced data capture.Virtual grid optimizationTracking and arranging grid assets(e.g.,facilities,operational vehicles,transmission lines,distribution lines,protection and controls systems,etc.)in virtual environments allowing for virtual redesign and process/production simulation without impacting

320、operations.Virtual tracking and data capture on actual grid performance,inputs,outputs,and flagging of prob-lem areas to minimize outages.Virtual transportation network optimizationPlanning transportation networks,asset placement(e.g.,operational vehicles,rolling stock,maintenance crews,machinery),a

321、nd passenger or freight flows virtually to allow for optimi-zation and simulation of different potential threats and events.Virtual office and workspacesUse of immersive digital environments where employees can interact for enhanced network-ing and social experiences or use infinite workspaces,data

322、interaction spaces and spaces created to enhance collaboration and co-design.XR onboarding and soft-skills trainingUse of immersive digital environments in enterprise-level HR,onboarding and training processes for items like customer service training,general safety training and company-wide programs

323、 on sustainability and diversity,equity and inclusion.Immersive recruiting and hiring experiencesUse of immersive digital environments in the recruiting and hiring process to reach a broader,younger and often more tech-forward work force and conduct technical interviews that previ-ously would requir

324、e on-site visits virtually.48Endnotes1.Zuo,Tom,“Back to the physical:China metaverse seeks to boost real-world economy,”Yahoo Finance,15 June 2023.2.Ye,Josh,“China aims to ship 25 million virtual reality devices by 2026,”Reuters,1 November 2022.https:/ unveils action plan to step up metaverse develo

325、pment,”The State Council,10 September 2023.4.“我国5G全连接工厂发展现状、问题及相关建议,”新浪科技,2023年02月08日.https:/ Training:ROI and Cost Effectiveness,”Pixo,30 November 2021.https:/ LimitedSteve Au Yeung China Central Consulting Leader,Ernst&Young(China)Advisory Limited Kevin Lee Senior Analyst-Telecommunications,Ernst&

326、Young Group Limited Lenard Huang Senior Business Analyst,Ernst&Young Qianhai(Shenzhen)Advisory Limited AuthorsNokia Shanghai Bell Co.,Ltd.Jean Xu Head of CX Marketing,Nokia Shanghai Bell Co.,Ltd.Botao Liu CX Marketing Manager,Nokia Shanghai Bell Co.,Ltd.The Metaverse at work perspectives from Chines

327、e enterprises 49 EY exists to build a better working world,helping to create long-term value for clients,people and society and build trust in the capital markets.EY embraces innovation and adopts advanced technologies,helping clients identify market trends,capture opportunities and accelerate busin

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331、erved.APAC no.03019862ED NoneThis material has been prepared for general informational purposes only and is not intended to be relied upon as accounting,tax,legal or other professional advice.Please refer to your advisors for specific us on WeChatEY|Building a better working worldNokia Shanghai Bell

332、As a Sino-foreign joint venture of Nokia Corporation and China Huaxin Post and Telecom Technologies Co.,Ltd.(affiliated to China Poly Group),Nokia Shanghai Bell Co.,Ltd(referred to as Nokia Shanghai Bell)is Nokia Networks exclusive platform in China,with strong local and global resources.With its al

333、l three business groups focusing on mobile,cloud and network services,transport,IP and fixed network access,Nokia Shanghai Bell is leading in mobile and fixed access,big data,information security,transport,high-end router and artificial intelligence,powering Chinas digital transformation strategies.The company provides services to telecom operators and customers in various fields.At Nokia Shanghai