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InMobi：中国程序化移动广告趋势报告2019(121页).pdf

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InMobi：中国程序化移动广告趋势报告2019(121页).pdf

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5、Q?m?n? ?)?(?p?8?QEF?B? 1D?C?E?CE?81?m? r?&?InMobi?r?&?.? ? InMobi ?(?(? ?m? ?(. (? ? -? ? )? ? 0(? ,? ?)?(.? (? ? -? ? )? ? InMobi?m? ?*? ?(? ? ? ?&?.? ? % 81? InMobi ?(?)?(? ?m? ?&? ? *& ?49?A1?m? ep?“?1?2?i?t? ?x? ?r?tInMobi?a %?49?)&,? %A1?(?。?、?&?-? ?x?”?jA?184?、?、?i?1? ? %?InMobi?i? ?e? ?i?u? ?

6、 ?& ?y ?ue?1DIRPQ?)?(.?)?(?e? )?(?s?*?,?49?*.?)? ?i?i? ?r?InMobii?i?r? InMobi?y?i?t?InMobi?“?c ?r?u?u? i?x?e? ?18?g?p?InMobi? ?s?InMobi?i? ?ep? ?i?xi?18?y? ? ?“? ?x?r? ?e? ?e?)?(0?“? ?“?e?m?mx“? ?“?s? ?“?(%)? ?i?s?xi? ?r?s?ue? ?l?“? ? ? ? InMobi InMobi? InMobi?18?m? ?re?InMobi?3?23? r)?(?V?,?ue? 6BP

7、Q?3MKNB?T?r)?(?V? ue +2? ?a?a Agenda 27 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? 02 :V=WKR 2:? 03 :V=WKR 2:?04 2I5?y01 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. +2?c? 28 ? )? ? ?+? ?v? ?&? (? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIA

8、L. ? InMobi ? 29 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi ?og-5?d? Identity MarTechADTech Planning Attribution Measurement Activation Creative/ ad serving Data ingestion EmailWebsitePaid Media 30 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. 2019. ALL

9、RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. :VZRPQ? v? 5=? 2: 5? C?Y?NP? ? 2M?NY?RZRVP ? =NMR? :VVW?RWV ? ?NY?RWV ? 2V?R?OY?Mn FRN?KRTR? ? ? 5? 2V?T?ZRZ ? BNZN?YLQ ? ?o? ?a? ? 31 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ?0? I?s? ?t?j? i?rrj? ?s? ?0?1? ? ? ? ? ? 02?3?

10、8A?5?B? ?i?v?j? ?j? ?j? ?P?y?V? F?P?&? ? P?h? ?M&?32?e ?b?e ?S? ?d? ? ?a?j? e?b ? ?1? ? K?d?d?m? ?nD?8? ? ? ?M? 2007 InMobi ? ?p? 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 32 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? ? ?4?8? ? ? &?P?h? ?.5BC ?5? Fi?p? ?P?o? 2019

11、33 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? ? InMobi )? ? ?%u 2? %? ? ? ? 33 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. IOS?)? ?e? Android? ?e?(?+IBL?B? InMobi ?e? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi ? InMobi ? ? ? ? ?a

12、ppx?n?z?n InMobi?app? ?InMobi?n? ?v?(? :?2? ? ?VAST?n?n?n? ? ?nInMobi? ?n?KPI 34 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi ? ? ? ? ? ? ? 35 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi ? ? ? ? ? ? 36 37 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIET

13、ARY AND CONFIDENTIAL. InMobi ?l? ? ?”? ?”?f(&?.?”?g? InMobi? ? 2015?n?MITTechnologyReview? ?+&? (&?)? v?MMA Smarties? InMobi?:V=WKR?f(&?-? ?InMobi?2016GMIC Performance Excellence? 2014?f?g (&?.?(?n?f?2:?g (&?.?n:V=WKR?NNV?DN?YR? 6LR 7NZ?R?T?f(&?.?g? :V=WKR ?f(&?/?g Agenda 38 2019. ALL RIGHTS RESERVE

14、D.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? 02 :V=WKR ? 03 :V=WKR ?04 01 i Supply Side ? Data Side k Product & Tech Side :V=WKR ? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Supply SideInMobi ?%?High-Quality Apps ?e?70%? %?w? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?

15、?6 = h 39 R?C?)?2VMYWRM? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Multi Tiers Contribution Supply Side?c? ?APP? ? ? DAU 3000w?w DAU 1000wd2000w DAU 500wd1000w DAU 500w?x 40 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Supply SideInMobig?i?Y *? ? ?n? ?n? ? ?

16、?N4?=Z1? ?C5? ?n ? ? ?(*?-?n? ? FRMNW *?& ? ? ?n? ?n? ? ?n?n ? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? ? n? ? ?z? ? ?KTRZQNY? ?2?VNYZQR? ?2? ? ? ?z? ? o:V=WKR?85?B? :V=WKR?5?CNPUNV?Z v?o 03 &? &( 42 Data SideInMobi? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDEN

17、TIAL. ? ? 2? 2? ?(?)? ? ?,? ? %?,I? ? ? ?5N?RLN%?4?YYRNY?C? ?y?g? ?2?x?n2? ? ?n? v? ?n?n? ? ?n?n? ? ?% ? ? ?( ? 43 Data SideInMobir?o? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? ? ? ? ? ? ? ? ? ?3c? ? ? ? ? ? ? :V=WKR? ?WL?RWV? ?WL?RWV? ? 44 Data SideInMobi Locationt? 2019. AL

18、L RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. 45 Data SideInMobi Location Insightst? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. 4,? ? ? ? 8?2 ?v? :V=WKR?x?n? ? ? 8?4?0?6 ?v? :V=WKR?n? ?n? ? 2I5? 8?2 ? :V=WKR?x? ? 46 ) ( ? ? Data SideInMobi Locationt? 2019. ALL RIGHTS R

19、ESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. 47 Data SideInMobig?i?Polygont?Y ?:V=WKR? ? :V=WKR? ?2:?n?u? l?mn? ? ? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Data Side ? ? ? ? ? ? ? ? hh ? ? ? ? ? ? hh ? ? ? ? ? ? ? ?*Z? h? ? ? ? ? ? hh ? ? ? hh ?v? ?%?%? InMobi ?Polygon? 48 2

20、019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ?z? 85? ? ? ? ? ? ? ?:V=WKR ? ?:V=WKR ? 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. 49 Data SideInMobi?v?InMobi CDP v?InMobi CDP ? ? ? ? ? ? ?:? ?WT?PWV? ? ?(? += ?:V=WKR 45?lCustomer Data Platform? 2019. ALL RIGHTS R

21、ESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ?4B=? ? D EV I C E I D ? ? L O O K AL I K ? ? ? :V=WKR 5=? ? ? ?z InMobi ?TA? (? InMobi DMP ?AOI ?%Audience ?%In-App ?InMobi? ?n?D2? 3.InMobi ? Lookalike ?TAn?TA? *?DMP +? 010203 0405 50 Data SideInMobi CDP? ?o?D2? 2019. ALL RIGHTS RESERVED.INMOBI. PROPR

22、IETARY AND CONFIDENTIAL. Product & TechInMobif?t? ? InMobi? SDK + Mediation Rating ? Dynamic Pricing ? Viewability ? Best-In-Class Ad format ? Ad preference ? Anti fraud ? Audience Targeting ? Handset & OperatingSystem Targeting ? Frequency Cap ? CBP ? Geo Targeting ? Reporting ? Time Scheduling ? S

23、ite Inclusion/exclusion ? Creative Retention ? InMobi? Unified market place?Ad serving? Normalization ? Auction ? Validation ? Enrichment ? 51 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. TruFactor Enterprise Platform for MarketersData Cloud PLATFORM BUSINESSDATA BUSINESS Consumer

24、 Cloud BLINKGLANCEENGAGEMENT ADVERTISING CLOUD MARKETING CLOUD SCREEN ZERO MOBILE EXPERIENCE PLATFORM B2C PORTFOLIO DATA PLATFORM ExchangePulseConnect-X InsightsMAPCDPDSP, IAP, PDB etc SSP Telco DMPODI 1 Weather Product & TechProduct Roadmap: ?-5? 52 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND

25、 CONFIDENTIAL. Agenda 53 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. ? 02 2I5? ? 03 :V=WKR ?04 :V=WKR?01 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi ?t? InMobi AI Technology InMobi DMP ? Reporting Platform ? ? InMobi insight Anti-fraud Brand safety InMo

26、bi Pulse Research System l?m InMobi ? Viewability IO buy 32,000 + APP ? 87% SDK? Location Data Video 4.0 ? ? ? ? ? Adserving (PDB) ? ? ?PDB+PD+PMP? SAAS ? ? 2:? ?InMobi China ?MMA?n?GDPR? ? 54 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Private Auction lDSPmRTB ? ? Direct Buy Pro

27、grammatic Direct Buy ? ? Preferred DealInMobi Video4.0 55 ?l?aInMobi? ?y?n?n?n? ?n? InMobi Model 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. InMobi PDB 2I5? +B?CLO?IE ? Video4.0 InMobi AD Network ?n?n?z? ?n? ?2?x?n?n ?n? ?n?n ?n? ? ? ? 56 InMobi?InMobi ?l? InMobi Model 2019. ALL

28、RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Location Tags Media Scenario-based Creative & Survey Brand Database AOI AUDIENCES APPS AI PUSH AI PLATFORM AI LEARNING ? ? ? AI ? ? ? ?S?vT? ?S?vT AI Enables Anyone, Anytime, Anywhere Video 4.0InMobi ? 57 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Video 4.0? ?y ? +2? 58 2019. ALL RIGHTS RESERVED.INMOBI. PROPRIETARY AND CONFIDENTIAL. Video 4.0?

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