1、THE FIFTH ANNUAL2023 GLOBAL CONSUMER TRENDS STUDY BY:1MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONINTRODUCTIONMessage from Dirk Van de Put 3Executive summary 4AN EVOLVING

2、CONSUMER MINDSET Snacking through changing timesFive years later,still snacking strong 6A more intentional consumer 7MINDFUL SNACKINGBalanced pathways to well-beingSnacking fuels ever-present need for well-being 9Portion&personalization amplify mindfulness 10Snack spotlight:The universal joy of choc

3、olate 11SNACK CURATION The quest for new snacks begins with novelty and curiosityAppetite for snacking adventure 13Social snack discovery 14SNACKING WITH PURPOSEConsumers prioritize low impact snacks A lighter snacking footprint 16Plant-based snacking takes root 17table of contentsIntroduction2AN EV

4、OLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONINTRODUCTIONMONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYMessage froM dirk Van de PutAs we embrace the constant evolution of snacking,it is my pleasure to share insights from our latest Sta

5、te of Snacking report,powered by comprehensive research in partnership with The Harris Poll.This years findings mark a half-decade of discovery around global consumer trends,which have continued to reinforce the timeless role of snacks in our daily lives.We embarked on our research into the global s

6、tate of snacking five years ago to inform our mission to lead the future of snacking,and to establish a trusted resource for consumer snacking insights.While each year brings new learnings,we continue to see that snacking remains an important pillar in the lives of global consumers.Year after year,c

7、onsumers around the world turn to snacking to help fuel their busy lifestyles,to enjoy a few quiet moments of“me time,”and to celebrate lifes milestones with family and friends.Snacking continues to grow even as the economic and geopolitical environment shifts.Today,nearly 9 in 10 global consumers r

8、eport they snack daily.THE EVOLVING SNACKING CATEGORYThis year,were witnessing an exciting phase where global consumers continue to prioritize snacking,but with a more mindful and adventurous approach.In line with our last five years of data,consumers have continued to prefer snacks over traditional

9、 meals in 2023,with 6 in 10 consumers reporting they favor small,more frequent meals throughout the day.Consumers commitment to snacking remains steadfast even in a challenging economic climate,with two-thirds of consumers maintaining their snacking spending while being more conscious of prices.MIND

10、FUL SNACKING Our research has also shown a significant shift towards mindful snacking.Consumers are not just seeking satisfaction from their snacks;they are also looking for nutritional balance and appropriate portion balance-choosing snacks to more closely align with their personal health and welln

11、ess goals.This finding is particularly true with chocolate.Consumers agree that when savored and enjoyed mindfully,chocolate can be enjoyed as a part of a balanced lifestyle.That sentiment appears to be strong among those in Europe,the Middle East and Africa,with 63%of consumers in those regions enj

12、oying chocolate on a weekly basis.Over half of consumers surveyed would rather give up social media for a month than chocolate.Overall,our data reflects a broader desire for snacks that help support both physical and mental well-being,without compromising taste or enjoyment.SNACK CURATION While snac

13、king is a practicality in the lives of many consumers around the world,our data shows that snacking is also a source of adventure,surprise and delight.Consumers are eager to try novel flavors and textures,often leveraging social media to find new snacks.This is especially strong in North America,whe

14、re 81%seek out novelty flavor and texture combinations.Nearly two-thirds(62%)of consumers report engaging in online research to discover new snacks,and more than half leverage social media for the task.These habits are even more pronounced among younger generations.Those who live in Asia Pacific are

15、 especially tapped into their snacking networks 8 in 10 report that they actively discuss snacking recommendations with others(compared to 74%of global consumers overall).As social media continues to grow,and online shopping becomes even more efficient,we foresee that social media will continue to b

16、e a major driver for snacking purchases in the years to come.SNACKING WITH PURPOSE As we navigate trends in snacking,Mondelz Internationals focus on its sustainability goals becomes even more crucial this is because sustainability remains a priority for our consumers.A majority of consumers report t

17、hey choose to buy snacks from brands that align with their values.For example,63%of consumers say they seek snacks that work to minimize their environmental impact with actions such as prioritizing local ingredients,optimizing supply chains or using carbon offsets to promote sustainability.Consumers

18、 in Latin America(70%)and Asia Pacific(67%)are especially willing to pay a premium for snacks that are better for the environment.This is not just a preference,but a call to action to the snacking industry to lead with purpose by offering snacks that help support the planet and its communities.In cl

19、osing,the future of snacking is vibrant and full of potential.By aligning our offerings with the macro trends shaping consumer preferences,Mondelz is well-positioned to continue meeting the evolving needs of our consumers across the globe.Our journey is one of continuous innovation,guided by clear i

20、nsights and a deep understanding of the people we serve.Thank you for joining us on this journey.Sincerely,Dirk Van de Put,Chairman and CEO Mondelz International Chairman and CEO Dirk Van de Put 3A MESSAGE FROM DIRK VAN DE PUTChairman&CEO,Mondelz InternationalINTRODUCTIONAT-HOME SNACKING HABITSGLOBA

21、L SURGE OF SNACKINGSNACK SHOPPING GOES DIGITAL As the global leader in snacking,we are continually obsessing over how,when and why people snack.Our insights guide our growth strategy,inform our purpose to empower people to snack right,and form the basis for the vast knowledge estate that weve amasse

22、d on the important and ever-changing role snacking plays in our everyday lives.And in a year like 2020,our instinct to learn from people and to put our consumer at the heart of everything we do,has proven more important than ever.Our second annual State of Snacking Report underlines what we have lon

23、g known to be true:even in the face of worldwide uncertainty with COVID-19 reshaping our rituals and routines,snacking is a growing behavior with the potential to provide comfort,connection and community,while also providing the moments of respite,reward and relief as consumers look to balance nutri

24、tion and emotional well-being.Our proven expertise in the understanding of global trends and consumer behavior is complemented by this independent research,which uses direct consumer polling from 12 markets around the world to generate a rich,fascinating and entertaining picture of how we snack toda

25、y.The insights gleaned from thousands of consumers once again confirm our strategy is the right one as we continue to take a bite from the$1.2 trillion total snack industry and fulfil our mission to lead the future of snacking,with the right snack,for the right moment,made the right way.As the globa

26、l snacking category continues to grow,and we all adjust to our new normal,its not surprising that almost 9 in 10 adults worldwide say they are snacking more or the same during the pandemic than they were before.Digging deeper,millennials and those who are working from home right now are especially l

27、ikely to say they prefer snacks over meals.It pleases me to know that more than half of global adults say snacking has been a“lifeline”for them during the pandemic,especially parents who are working from home,and for whom snacks have provided welcome nutrition for themselves and treats for their chi

28、ldren.Taking time out for a snack,from a familiar and much-loved brand,can prove to be an antidote to our busy lives and an avenue for connection with others during these unpredictable times.At MondelzInternational,we have long known that emotional well-being plays an important role in why we snack,

29、alongside health and nutrition.Were committed to helping people around the world be more mindful in the way they enjoy our products,which range from wholesome bites to indulgent treats.Hearing our consumers continue to highlight the importance of snacks that enable them to lead healthier lifestyles

30、or that provide a boost or comfort,reinforces to me that snacking will continue to thrive as part of our new normal,finding its place alongside a renewed focus on health and an ever-more holistic view of well-being.With more snacking happening at home,consumers is havemore opportunities to practice

31、mindful snacking habits,with two thirds of respondents in our study noting they now have more control over their snack portion sizes and that they are now more aware of the snacks their bodies need.For over 6 in 10 people,snacks are also nourishing their“body,mind and soul during these strange times

32、,”underscoring their important role in our lives.Thinking about my own life,I know savoring a few squares of my favorite Cote dOr chocolate or passing a box of Triscuitsbetween my family as we come back together at the end of the day,have been a source of comfort,connection and community that have,a

33、t times,been difficult to find in this year of isolation.I hope you feel the same.Ive barely scratched the surface of what snacking mean in our lives today:Youll find more as you read through this years State of Snacking:2020 Global Consumer Snacking Trends Study.Enjoy!3AN EVOLVING CONSUMER MINDSETM

34、INDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONMONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONExecutive summaryMessage from Dirk Van de PutexecutiVe suMMaryAN EVOLVING CONSUMER MINDSETSNACK CURATIONSNACKING WITH PURPOSEMINDFUL SNACKINGglobal consumer

35、s surveyed for the last five years consistently said they prefer to eat many small meals throughout the day,as opposed to a few large onesreport that they consume snacks during a special moment or time of the dayare looking for different kinds of snacks to meet different needs in their lives6 In 107

36、5%7 In 10snacking advice that global consumers report is“everything is fine in moderation”look for snacks that are portion controlled+5%from 2022 would rather have a smaller portion of an indulgent snack than a bigger portion of a low fat/sugar alternative version#1 67%7 In 10of global consumers sur

37、veyed consider themselves“snack adventurers”who like to try new snacks report that they have been loyal to certain snacks or brands for a long time 84%North Americaagree that it would be amazing to have an“instant buy”button for all the snacks they discover onsocial media59%76%52%typically recycle t

38、heir snack packaging +6%among Baby Boomers from 2022agree they prioritize snacksthat have less plasticpackaging are making an effort to eat more plant-based snacks+4%from 202274%67%54%4MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYAN EVOLVING CONSUMER MINDSETMINDF

39、UL SNACKINGSNACKING WITH PURPOSESNACK CURATIONINTRODUCTIONExecutive summaryMessage from Dirk Van de Putan eVolVing consuMer Mindset Snacking through changing times5INTRODUCTIONMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONAN EVOLVING CONSUMER MINDSETMONDELZ INTERNATIONAL STATE OF SNACKING 2023

40、GLOBAL CONSUMER SNACKING TRENDS STUDYOver the last five years of State of Snacking,we have explored consumers changing relationship with snacking from multiple angles.In our data,we saw shifts such as the increase of comfort snacking during the pandemic,a consistently growing focus on portion contro

41、l,and rising demand for more sustainable snacking options,among many other trends.What has remained consistent,however,is consumers preference for snacks over meals:around six in 10 have consistently expressed that they prefer to eat many smallmeals throughout the day as opposed to a few largeones s

42、ince 2019.A similar percentage of young peoplehavesaid they look forward to the snacks in their day,more than the meals.Snack spending also remains unchanged despite economic tightening,as 66%report theyare more consciousof snacking prices but have not made significant changes.MACROTREND:COST OF LIV

43、INGSnacking has helped consumers navigate the last five years,with nearly two-thirds of Millennials(68%)and Gen Z(65%)reporting that snacking helps them take their mind off the issues of the world.It has brought us back to our core as humans,as 70%attest,“In a world where were all caught up in our r

44、outines,sharing snacks brings us back to the simple joy of connecting with others.”In fact,snacking remains a consistent daily ritual.Nearly nine in 10 global consumers report to participating in snacking daily(88%)and among them,60%report enjoying snacking twice daily.These numbers are amplified am

45、ong younger consumers as 94%of Gen Z and Millennials snack once or more a day,over two-thirds(68%)snack at least two times a day,and one-in-three(33%)have three or more snacks a day.Across all ages,three in four have ritualized snack time,saying they consume a snack in a special moment or time of th

46、e day(75%).MACROTREND:SHIFTING DEMOGRAPHICSfiVe years later,still snacking strong66%report that they are more conscious of snacking prices but have not made significant changes 88%consumers surveyedindulge in snacking daily75%of all consumers surveyed snack in a special moment or timeof the day 6MON

47、DELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONAN EVOLVING CONSUMER MINDSETA more intentional consumerFive years later,still snacking strongAt the core of the shifts,we have observed in State of Snacking a

48、 theme around a consumer who is increasingly involved,intentional,and enthusiastic in their snacking choices.From mindful consumption to curated shopping experiences,consumers are paying more attention to the snacks they eat and how those bites make them feel.Appetite for more flexible,convenient sn

49、acks is also rebounding as consumers seek different snacks to fill different moments.Compared to five years ago,48%ofconsumers say they are paying more attention to the location or context for snacking from work to on the go andeverywhere in between.Seven in 10 report they are looking for different

50、kinds of snacks to meet different needs in their lives.This shift extends to early morning snacking,embraced by 25%of global consumers,marking a 6%increase since 2020.MACROTREND:INCREASINGLY FLUID LIFESTYLESa More intentional consuMerCOMPARED TO FIVE YEARS AGO,CONSUMERS SURVEYED ARE PAYING MORE ATTE

51、NTION TOWell-beingNutritional value(69%)Portion size(68%)MindfulnessMy hunger or fullness level (64%)Time and pace of enjoying the snack(57%)PersonalizationIngredients I believe are beneficial for me(70%)Ingredients Im trying to avoid(61%)sensationSensory experience including taste,smell,visual appe

52、al,etc.(64%)(70%Latin America,68%Asia Pacific)Eat a snack for breakfast52%58%2019202348%45%58%58%20023Eat a snack for lunchEat a snack for dinnerANY TIME IS SNACK TIME7MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONMINDFUL SNACKINGSNACKING WI

53、TH PURPOSESNACK CURATIONAN EVOLVING CONSUMER MINDSETA more intentional consumerFive years later,still snacking strongMindful snacking Balanced pathways to well-beingMACROTREND:HEALTH AND WELL-BEING UBIQUITY 8INTRODUCTIONAN EVOLVING CONSUMER MINDSETSNACKING WITH PURPOSESNACK CURATIONMINDFUL SNACKINGM

54、ONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETConsumers around the world report a greater emphasis on well-being as 75%attest,“Recently,I have prioritized making health-conscious decisions.”Snacks are key to helping support h

55、ealth,both physical and mental.In fact,consumers report regularly consuming snacks to meet a variety of perceived needs such as boosting energy(75%),improving mood(74%),and aligning with fitness goals(70%).Snacking has a positive emotional halo as well.Satisfaction and mindful enjoyment are top emot

56、ions experienced when snacking,with majorities saying they experience them frequently(59%and 52%,respectively).Conversely,less than one in five say they experience guilt(16%),disconnection(17%),or frustration(12%).This enjoyment is empowered by mindfulness as strong majorities(85%)say they regularly

57、 savor a snacks taste,flavor,and texture when they consume it.Additionally,over three in four report that they appreciate their snack more when they consume it mindfully(78%).snacking HelPs fuel eVer-Present need for Well-being75%boosting energy74%improving mood70%aligning with fitness goals Consume

58、rs report regularly consuming snacks to meet a variety of perceived health needs such asTOP 3 SNACKING MOTIVATIONS AROUND THE WORLDUNITED STATESCANADAMEXICOBRAZILFRANCEGERMANYNutritional needsNutritional needsReward myselfBoost moodNutritional needsReward myselfBoost moodComfortQuiet moments to myse

59、lfQuiet moments to myselfQuiet moments to myselfComfortStay energizedBoost moodNutritional needsReward myselfComfortNutritional needsUKCHINAINDIAINDONESIAAUSTRALIANEW ZEALANDComfortNutritional needsNutritional needsComfortNutritional needsNutritional needsReward myselfBoost moodBoost moodReward myse

60、lfStay energizedStay energizedTo relaxComfortTo relaxQuiet moments to myselfTo relaxComfort9MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETSNACKING WITH PURPOSESNACK CURATIONMINDFUL SNACKINGPortion&personalization amplify min

61、dfulnessSnack spotlight:The universal joy of chocolate Snacking fuels ever-present need for well-beingPortion size is a key factor for mindful snacking as consumers look to meet a variety of snacking needs and its increasingly top of mind.Nearly seven in 10 global consumers surveyed say they look fo

62、r snacks that are portion controlled(67%),up five percentage points from last year.Portion helps consumers feel in control of their snacking choices without a sense of sacrifice.Over three-quarters say they feel in control when moderating their snack portions(77%),while seven in 10 report that they

63、would rather have a smaller portion of an indulgent snack than a bigger portion of a low fat/sugar alternativeversion.Those who opt for portion-controlled snacks also believe they are better for health and help balance diet among their top motivators.Consumers are also conscious that nutrition needs

64、 are not one-size-fits-all and are instead seeking more personal solutions.Nearly three-quarters would be interested in snacks tailored specifically to their personal health and nutrition needs(74%),while two-thirds would be interested in snacks that allow for personal customization such as adding p

65、referred flavors or ingredients(65%).PortIon&PersonalIzatIon aMPlIfy MIndfulness 67%75%“I look for snacks that are portion controlled”+5%from 2022of Latin Americans report they are paying more attention to their snack portion sizes compared to five years agovs.67%total10MONDELZ INTERNATIONAL STATE O

66、F SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETSNACKING WITH PURPOSESNACK CURATIONMINDFUL SNACKINGPortion&personalization amplify mindfulnessSnack spotlight:The universal joy of chocolate Snacking fuels ever-present need for well-beingIn todays world,coc

67、oa continues to play an important role.82%of global consumers surveyed agree,“chocolate is good for the soul.”The love of chocolate runs so deep that,for 73%of global consumers surveyed,chocolate possesses the ability to“turn an ordinary moment into something extraordinary.”Without it,72%fear that a

68、“world without chocolate would be a world without joy”,a feeling that is remarkably consistent across generation and region.snacking sPotligHt:tHe uniVersal joy of cHocolate47%48%52%53%53%54%57%57%60%68%26%22%29%26%27%26%28%29%32%36%Milk ChocolateChocolate cookies/pretzelsDark chocolateChocolate can

69、dy w/filling insideChocolate ice creamChocolate-covered nuts or fruitsChocolate-filled pastriesChocolate energy/protein barsWhite chocolateChocolate spread%WHO REPORTED EAT CHOCOLATE At least weeklyAt least monthlycHoc-full of benefits Consumers around the world report they enjoy chocolate forescaPe

70、73%agree,“Savoring chocolate is like taking a mini vacation for your senses”PositiVity68%agree,“The thought of chocolate brightens my day,every day”connection60%agree,“Breaking a chocolate bar isnt just about the snack,its about breaking barriers and creating bonds with others”81%Monthly56%Weekly63%

71、Europe,Middle East&Africa57%surveyed agree,“If I had to choose,I would rather give up social media for a month than chocolate”65%North Americavs.11MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETSNACKING WITH PURPOSESNACK CURA

72、TIONMINDFUL SNACKINGPortion&personalization amplify mindfulnessSnack spotlight:The universal joy of chocolate Snacking fuels ever-present need for well-beingsnack curation The quest for new snacks begins with novelty and curiosityMACROTREND:RESURGENCE OF EXPERIENCE ECONOMY 12INTRODUCTIONAN EVOLVING

73、CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONMONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYAs much as snacks meet consumers practical well-being needs,they are also a source of fun,surprise,and delight.The thrill of discovery is very much a p

74、henomenon,as three-quarters(74%)surveyed feel that“novelty of the flavor and texture combination are important to me when choosing a snack.”Nearly seven in 10 global consumers(68%)report that they get excited when they have a new snack to try,while six in 10(59%)consider themselves“snackadventurers”

75、who like to try new snacks.The majority of consumers surveyed(58%)report that snack shopping brings them regular moments of bite-sized novelty,agreeing that“every store visit becomes a journey of snack discovery.”Around two-thirds(67%)also attest that“strolling aisles is like tapping into snack poss

76、ibilities.”Younger Gen Z consumers are particularly likely to seek out new snack flavors and experiences.Nostalgia also lies at the heart of the snacking experience.Three-quarters of global consumers report that they have been loyal to certain snacks or brands for a long time(76%)a number that rises

77、 to 84%in North America.Meanwhile,seven in 10 global consumers(68%)often seek out snacks that evoke memories of childhood or past experiences.MACROTREND:SHIFTING DEMOGRAPHICSaPPetIte for snackIng adVenture Trying a new snack collaborationGetting a new snack flavor as soon as it came outStanding in l

78、ine for a favorite snackGEN Z MORE WILLING TO GO THE EXTRA MILE FOR NEW AND INTERESTING SNACKSPercent who reported interest in.Gen ZTotal40%29%41%34%42%36%81%North America80%Latin Americafeel that“novelty of the flavor and texture combination are important to me when choosing a snack”13MONDELZ INTER

79、NATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONSocial snack discoveryAppetite for snacking adventure Those who live in Asia Pacific are especially tapped into their snacking networks.Eigh

80、t in 10 report that they actively discuss snacking recommendations with others(compared to 74%of global consumers overall).They are also more likely to seek snacking information on social media(66%vs.56%total).Conversations surrounding snacking are on the rise,nearly three-quarters(74%)report active

81、ly talking about snacking and turning to friends,family,or colleagues for snack recommendations.Online avenues play a substantial role,with 62%reporting engaging in online research through search engines.Social media emerges as a noteworthy platform for more snack information,captivating 56%on platf

82、orms such as Instagram,TikTok,and Facebook.Younger generations are especially big on online research(72%)and social media(73%).YouTube reviews and taste tests attract 54%of global consumers,while food blogs or websites are a source of information for half(50%).It is also worth noting that these digi

83、tal channels of discovery are not only a means to an end consumers are looking for seamless ways to consume snacks in feed.More than half surveyed agree that“it would be amazing to have an instant buy button for all the snacks I discover on social media”(52%)and 45%share that theyve loved a snack so

84、 much that they went online to buy in bulk.This online fascination aligns with the evolving landscape of snack shopping,where,despite a current majority of in-person purchases,consumers anticipate a surge in online shopping in the coming year.Brands also have considerable influence in the cultural c

85、onversations surrounding snacking,as six in 10 consumers(60%)seek information from brand-related sources such as websites and social media accounts.Additionally,health professionals are trusted guides for over half of consumers(57%)in their snack-related decisions.socIal snack dIscoVery“IN WHICH OF

86、THE FOLLOWING WAYS DO YOU LEARN MORE INFORMATION ABOUT SNACKS?”45%Online communities45%Food influencers45%Nutrition apps50%Food blogs or websites54%Video content56%Social media platforms57%Health professionals60%Brands62%Online research74%Word of mouth79%Reading labelsTop 3(Always,Often,Sometimes)So

87、cial media platformsVideo contentFood influencersOnline communitiesWHERE GEN Z AND MILLENNIALS REPORT GOING FOR SNACKING INTELYounger GenerationsOlder Generations60%29%61%28%71%37%73%38%14MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUM

88、ER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONSocial snack discoveryAppetite for snacking adventure snacking WitH PurPose Consumers prioritize low impact snacks MACROTREND:PEOPLE AND PLANET IMPERATIVE15INTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACK CURATIONSNACKING WITH

89、 PURPOSEMONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYOver two-thirds of global consumers agree they often choose brands that align with their values(68%),fueling a rising appetite for more sustainable snacks.A similar number are looking for snacks that work to mi

90、nimize their environmental impact with actions such as using carbon offsets,prioritizing local ingredients,and optimizing supply chains for sustainability(63%).As consumers seek brands that drive big picture change toward the more sustainable,they are also looking to create change in the palm of the

91、ir own hands.Nearly three in four report that they often recycle their snack packaging(74%),up three percentage points from last year a statistically significant increase.This rise is fueled primarily by consumers in their mid-forties and older,while younger generations have remained consistent year

92、 over year.Meanwhile,Millennials are most likely to say they prioritize snacks that have less plastic packaging to begin with(71%),and they believe that more sustainable packaging helps them enjoy their snack more(71%).MACROTREND:SHIFTING DEMOGRAPHICSa lIgHter snackIng footPrIntTotalGen ZMillennials

93、Gen XBoomer“I TYPICALLY RECYCLE MY SNACK PACKAGING”2022202373%79%69%73%74%75%68%67%71%74%67%surveyed agree they prioritize snacks that have less plastic packagingSPOTLIGHT ON SOURCINGConsumers are thinking more critically about how and where their snacks are made.Many reported making an effort to br

94、ing snacking closer to home by shopping locally to support small businesses(54%)and trying to buy snacks/brands that are made locally(39%).Organic snack seekers in particular are motivated by the perception that those ingredients are better for the planet.The majority will also pay a premium for sus

95、tainably sourced snacks,especially those surveyed in Latin America and Asia Pacific.“I will pay more for snacks that are better for the environment”“I will pay more for snacks that contain ethically sourced ingredients”“I would pay a small carbon tax on a snack to offset the environmental impact of

96、making it“Latin America70%64%57%Asia Pacific67%65%64%Europe,Middle East&Africa52%51%45%North America51%50%45%77%Europe,Middle East&Africa16MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACK CURATIONSNACKING

97、WITH PURPOSEPlant-based snacking takes rootA lighter snacking footprintGlobal appetite for plant-based snacks is on the rise this year,as many try to eat less meat(57%)and dairy(46%)overall.When it comes to plant-based snacks specifically,54%reported they are making an effort to add more to their di

98、et with Gen Zs and Millennials being especially likely to seek them out.Strong majorities of younger consumers are also interested in trying a plant-based version of their favorite snack,including 71%of Millennials and 60%of Gen Z.Ultimately,consumers of all ages believe in the idea that“plant-based

99、 snacks are better for the future of our planet”(66%).Plant-based snackIng takes rootPERCENTAGE WHO HAVE TRIED OR WOULD TRY A PLANT-BASED SNACK66%Total76%Latin America78%Gen Z72%Asia Pacific78%Millennials56%Europe,Middle East&Africa64%Gen X54%North America43%Boomer54%“I am making an effort to eat mo

100、re plant-based snacks”+4%from 202217MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACK CURATIONSNACKING WITH PURPOSEPlant-based snacking takes rootA lighter snacking footprintThis survey was conducted online

101、 by The Harris Poll on behalf of Mondelz from October 11-November 10,2023,among 3,683 global adults ages 18 and older.The research spanned 12 markets,including:The United States(n=286),Canada(n=287),Mexico(n=329),Brazil(n=281),France(n=288),Germany(n=294),The United Kingdom(n=280),China(n=280),India

102、(n=516),Indonesia(n=281),Australia(n=286),and New Zealand(n=275).Other key groups analyzed include:Gen Z/Centennials ages 18-25(n=672),Millennials ages 26-41(n=1,323),Gen Xers ages 42-57(n=892),Boomers ages 58-76(n=734),and the Silent Generation ages 77+(n=61).Data from 2022,2021,2020,and 2019 refer

103、ences similar studies conducted from September 18-October 17,2022,among 3,530 global adult respondents,October 5-22,2021,among 3,055 global adults,October 6-20,2020,among 6,292 global adults and from September 16-24,2019,among 6,068 global adults.Data are weighted where necessary to bring them in li

104、ne with their actual proportions in the population.A global post-weight was applied to ensure equal weight of each country in the global total.This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.MetHodology18MONDELZ INTERNATIONAL STATE OF SNACKING 2023 GLOBAL CONSUMER SNACKING TRENDS STUDYINTRODUCTIONAN EVOLVING CONSUMER MINDSETMINDFUL SNACKINGSNACKING WITH PURPOSESNACK CURATIONFOR MORE INFORMATION,PLEASE VISIT