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如何系统阐明IT的业务价值.pdf

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如何系统阐明IT的业务价值.pdf

1、 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.This publication may not be reproduced or distributed in any form without Gartners prior written permission.It consists of the opinions of Gartners research organization,wh

2、ich should not be construed as statements of fact.While the information contained in this publication has been obtained from sources believed to be reliable,Gartner disclaims all warranties as to the accuracy,completeness or adequacy of such information.Although Gartner research may address legal an

3、d financial issues,Gartner does not provide legal or investment advice and its research should not be construed or used as such.Your access and use of this publication are governed by Gartners Usage Policy.Gartner prides itself on its reputation for independence and objectivity.Its research is produ

4、ced independently by its research organization without input or influence from any third party.For further information,see Guiding Principles on Independence and Objectivity.Kevin Ji如何系统阐明ITIT的业务价值Gartner高管项目2 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered tradema

5、rk of Gartner,Inc.and its affiliates.量化和阐明业务价值对于扩大影响和加快数字化转型至关重要。3 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.挑战是真实存在的7%的企业持续成功地阐明了IT的业务价值。45%的企业缺少量化IT业务价值的规范方法29%的企业曾使用成本或IT预算指标作为其阐明IT业务价值的标准4 2023 Gartner,Inc.and/o

6、r its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.主要议题1.阐明IT业务价值”面临挑战2.明确业务部门应关注哪些价值3.如何系统阐明IT的业务价值5 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.主要议题1.阐明IT业务价值”面临

7、挑战2.明确业务部门应关注哪些价值3.深刻阐明IT的业务价值6 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.相关领导者如果不能阐明ITIT的业务价值，其获得的相关预算就会减少，甚至无法参与到影响业务成果的决策调查对象：n=17名Gartner调研小组成员。基本情况：几乎无法展示IT的业务价值问题2a：如果无法证明IT的业务价值，是否会产生任何影响？无法证明IT业务价值的影响“当然！公司将

8、IT部门视为成本中心而非利润中心，因此失去了获得业务效益的机会。”“对业务规划的战略参与和整合有限。”“巨大的预算阻力。”“软件的开发非常糟糕，不能满足业务需求”“业务部门将IT部门视为耗资巨大的成本中心，而不是提供价值的合作伙伴。而这也影响了业务部门的行为，因为如果不了解IT成本与业务价值的衡量标准，就会提出过度需求，从而使IT成本进一步上升。”“会，而且会将IT工作外包出去和并让业务部门接管。”“会，他们不让我们参与战略决策”“产生的巨大影响包括技术赋能的价值被完全忽视、预算和资源被削减、业务持续落后于竞争对手。”“会，数字化水平达不到理想的状态。影子IT的使用已出现增长。”“资金投入减少

9、，战略项目难以获得投资。”“IT部门一直都不知道什么才是真正重要的。他们喜欢以项目为导向，因为这能让他们获得称赞，并具备明确的可交付成果。但IT部门忘记了，如果其他所有的产品都损坏了，那么没有人会需要另一个新的产品来解决一个很小的问题。”7 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.您是否能够明确阐述ITIT的业务价值？大多数IT报告都旨在说明IT在做什么。但利益相关者更注重IT能够提

10、供什么。8 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.如何阐明ITIT的业务价值仪表盘不关键。关键的是如何按时到达目的地！9 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.主要议题

11、1.“阐明IT业务价值”面临挑战2.明确业务部门应关注哪些价值3.如何系统阐明IT的业务价值10 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.业务领导者重视什么？从回答以下两个问题开始着手IT如何影响业务价值？VALUE11 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered

12、 trademark of Gartner,Inc.and its affiliates.业务领导者关心的话题营收/价值影响成本效益风险缓解高管的首要任务12 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.业务领导者关心的话题交易系统客户支持购物车客户关系管理系统订单输入生产力效率人员配置优化资产优化服务等级协议业务中断信誉损失合规和审计数据安全和物理安全漏洞修复营收/价值影响成本效益风险

13、缓解13 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.从五个方面分析ITIT和企业技术支出14 2020 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.价值的匹配需要战略的对标Source:“

14、How to Create an Information and Technology Strategic Plan,”(G00316555)公司战略IT 战略短期中期方案3年规划长期规划3-5年业务战略IT规划类项目部署年度目标Other Strategic PlansE.g.:Data CenterDevelopmentProcurementSecurity IT 投入目标：保战略促增长优运营15 2019 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of G

15、artner,Inc.and its affiliates.使用业务能力模型匹配IT IT 投资的优先级16 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.主要议题1.“阐明IT业务价值”面临挑战2.明确业务部门应关注哪些价值3.如何系统阐明IT的业务价值17 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartne

16、r is a registered trademark of Gartner,Inc.and its affiliates.向企业阐明价值清晰明确令人信服影响力紧扣主题18 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.构建ITIT投资组合，使之与业务优先任务相匹配营收/价值影响成本效益创新营收新业务价值风险缓解安全管理合规风控运营效率成本优化19 2023 Gartner,Inc.and

17、/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.设置正确的指标来追踪价值示例创新增长运营合规维护安全创新营收新业务价值运营效率安全管理合规风控成本优化20 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.您是否能够明确阐述ITI

18、T的业务价值？数据中心虚拟化部署企业资源规划系统ERP确保网络正常运行拓展IT基础设施部署客户关系管理系统CRM部署聊天机器人使用机器学习提高业务可靠性提高生产力保障交付订单快速数量支持业务多地域快速增长缩短客户问题解决时间更加快速地响应问询减少缺货问题21 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.向企业阐明价值清晰明确令人信服影响力紧扣主题22 2023 Gartner,Inc.a

19、nd/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.以讲故事的方式，分别阐述运营业务和变革业务的价值23 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.通过组合管理来推动确定投资优先级投资类别高低业务价值运营增长转型组合管理不

20、是列清单间接直接转型增长运营运营创新增长合规维护安全24 2019 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.当年的ITIT投资组合需要对标业务战略，对其3 3-5 5年业务规划投资类别高低业务价值运营增长转型当年IT 投入优先级展现匹配业务战略的IT能力部署25 2019 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner

21、 is a registered trademark of Gartner,Inc.and its affiliates.9%9%9%65%55%50%8%12%14%18%24%27%Category 1Category 2Category 320XX年预算20XX年预算目标ITIT投资的业务价值展示按类别划分的IT预算明细合规：满足法律法规要求。维护：优化现有IT资产的使用情况，降低IT成本。业务赋能：实现可量化的业务效益（创造营收或节约成本）。创新：提供竞争优势，例如，孵化新平台。转型增长运营26 2023 Gartner,Inc.and/or its affiliates.All ri

22、ghts reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.向企业阐明价值清晰明确令人信服影响力紧扣主题27 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.通过故事使理念深入人心现状影响方法推动改进的方式。持续现状而不变革带来的影响说明为何紧迫。受众注意力目前的现状业务面临的问题或机会。

23、戏剧性、悬念和解决方法28 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.向受众传递定制化信息业务决策者看重什么？展示同理心和表示理解竭力调动业务紧迫感用他们理解的语言表达现状影响方法受众注意力戏剧性、悬念和解决方法29 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered tr

24、ademark of Gartner,Inc.and its affiliates.30 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.针对IT负责人的执行方案下周一下周一:针对目前项目以及项目群构建业务价值主张建立合适的评估指标确保能够匹配业务价值.90天内天内:评估现有资源是否能够满足交付要求寻找匹配数据源跟踪业务指标的完成进度.12个月内个月内:构建合适的故事线展现业务价值业务价值

25、的展现好比马拉松，是一个长期过程，不能寻求短期的速赢!31 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Access to Gartner research is subject to entitlement.For information,please contact your Gartner representative.相关GartnerGartner报告Articulate Bu

26、siness Value of ITKevin Ji,Julian Sun,Owen Chen(G00788304)Ignition Guide to Measuring the Success of I&O InitiativesInfrastructure and Operations Research Team(G00767178)Executive Essentials:Demonstrate the Business Value of ITBryan Hayes,James Anderson(G00787769)Executive Essentials:Compose Your IT Operating Model to Generate ValueDonna Scott(G00791058)32 2023 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.谢谢！

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如何系统阐明IT的业务价值.pdf

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