1、About the ReportThis Report covers Kweichow Moutai Co.,Ltd.and its affiliated organizations.To facilitate presentation,Kweichow Moutai Co.,Ltd.is referred to as Kweichow Moutai,the Company,we and us,and our controlling shareholder,China Kweichow Moutai(Group)Co.,Ltd.is referred to as Moutai Group in

2、 this Report.Reporting PeriodOrganizationThis Report covers the period from January 1 to December 31,2023,with part of the content tracing back to previous years as necessary.Compilatory BasisThis Report is prepared in accordance with the Guidelines of the Shanghai Stock Exchange for the Environment

3、al Information Disclosure of Listed Companies,with reference to the GRI Sustainability Reporting Standards(GRI Standards)by the Global Sustainability Standards Board(GSSB).Publication IntervalThis Report is an annual report.Kweichow Moutai has issued Corporate Social Responsibility Reports for 12 co

4、nsecutive years since 2009 and issued Environmental,Social and Governance(ESG)Reports since 2021.This Report is the third ESG Report.How to ObtainThis Report is published in both print and electronic formats.For more information on Kweichow Moutais ESG performance or to download the electronic versi

5、on of this Report,please visit the following websites.Official website of Kweichow Moutai:https:/ website of Shanghai Stock Exchange:http:/ financial data herein are derived from the Annual Report 2023 of Kweichow Moutai Co.,Ltd.,and all other information and data are derived from our relevant stati

6、stics.The bookkeeping base currency of all monetary amounts involved is RMB.Certain amounts and percentage figures herein have been rounded,and therefore,the totals shown in certain tables may not be the sum of the foregoing figures.LanguageThis Report is available in both simplified Chinese and Eng

7、lish.In case of any discrepancy in understanding the content,the simplified Chinese version shall prevail.2023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.0405Message from the ChairmanThe year 2023 has witnessed a magnificent chapter of Kweichow Moutai.It is a year for all of u

8、s at Kweichow Moutai to work together and forge ahead with enterprise and fortitude.Challenged by the intertwining of the macroeconomic recovery period and the Chinese Baijiu industry adjustment period,weak consumption recovery,and intensified market competition,we have upheld Xi Jinping Thought on

9、Socialism with Chinese Characteristics for a New Era and thoroughly implemented the guiding principles from the 20th National Congress of the Communist Party of China(CPC or the Party).We have upgraded the Five-Line development strategy and practiced ESG concepts in a comprehensive and holistic mann

10、er.Moreover,we have explored new pathways and samples of ESG development to promote our sustainable development.Oriented by high quality,we have actively explored new paths to green development.We have thoroughly implemented Xi Jinping Thought on Ecological Civilization,firmly adhered to the Green L

11、ine development strategy,and constructed a green development system for the harmonious coexistence between humanity and nature.We have implemented the carbon peak and carbon neutrality action and formulated a carbon peak and carbon neutrality work program.We have intensified our efforts in the Base

12、for Practicing the Concept That Clear Waters and Green Mountains Are Invaluable Assets,continued to implement the Five Projects and Five Actions,and gone all out to promote energy conservation and carbon reduction.With an eye on water management,we have launched water-saving process retrofitting and

13、 innovation and enhanced water conservation,drainage,water treatment,and water reuse to increase water-saving benefits and water efficiency.We have advocated the circular economy,improved resource efficiency,and worked together to build a resource-efficient benchmark enterprise.We have actively inte

14、grated into the National Ecological Civilization Pilot Zone of Guizhou and continuously expanded the green immovable property in the Chishui River Basin.Focusing on six fronts,including green culture,green brewing,green standards,and green production areas,we have promoted ecology as a priority,cons

15、ervation,intensification,and low-carbon development to create a beautiful Moutai for the harmonious coexistence between humanity and nature.Built on high standards,we have been striving to create a new sample of ESG practice.We have launched an intensive management improvement action benchmarked aga

16、inst the worlds best,introduced the Performance Excellence Model and the EFQM model,and improved our modernized management with a focus on the management system,management mechanism,and supervision mechanism.We have pushed forward the progress and standardized operation of the Board of Directors,opt

17、imized our corporate governance structure,and fully implemented the powers and functions of the Board of Directors.We have promoted the construction of Smart Moutai 2.0 and continuously improved our network security system to ensure data and privacy security and enhance risk control capabilities.We

18、have abode by business ethics,improved the Five-Sphere Integrated supervision system,strengthened our integrity culture,and consolidated the foundation of integrity and compliance.At the same time,we have integrated ESG as an important value concept into our corporate strategy,established an ESG man

19、agement organizational structure,fully progressed the ESG management system,and continued to improve governance effectiveness.Centered on high quality,we have joined forces to create a happier and better life.Committed to creating sustainable value,we have built a coherent community with stakeholder

20、s,contributing to social development,well-being,and prosperity.Adhering to a people-oriented approach,we have worked together with our employees to create a happy Moutai that features harmonious development,internal excellence,and external aesthetics,with a focus on employees development,occupationa

21、l health,rights,and interests.We have also worked together with our partners to foster industrial Mei with enterprise,empower each other for common progress,and create a sustainable industrial chain ecosystem.We have worked tirelessly to establish the Moutai Public Welfare Foundation,focusing on the

22、 five major areas(education,ecology,culture,science and technology,and health),coordinating more resources to the public welfare cause so that the power of goodness benefits a wider range of areas and people and the world becomes a better place.The year 2024 is the 75th anniversary of the founding o

23、f the Peoples Republic of China and also a critical year for the targets and tasks of the 14th Five-Year Plan.We will adhere to high-quality development in our overall coordination and focus on the strategic goals of double world-leading,three breakthroughs,and five leaps.We will firmly uphold the s

24、trategy of Mei and gather the power of Mei.In the value pursuit of endless Mei,endless me,we will work with stakeholders to intensify our ESG practices,forge ahead for a world-leading position and Mei,and create prosperity and a better future.Chairman of Kweichow Moutai Co.,Ltd.04052023 Environmenta

25、l,Social and Governance ReportKweichow Moutai Co.,Ltd.2023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.0607About Kweichow MoutaiKweichow Moutai Co.,Ltd.(stock code:600519)was incorporated on November 1999 and was listed on the Shanghai Stock Exchange in 2001.Headquartered in Mo

26、utai Town along the stunning banks of the Chishui River in northern Guizhou Province,Moutai is mainly engaged in the production and sales of Moutai Baijiu and Moutai series baijiu.The leading product,Kweichow Moutai Baijiu,is the originator and indisputable representative of Daqu jiangxiangxing baij

27、iu in China.The product is a National Geographical Indication Products,product with EU-China Landmark Geographical Indication,organic food,and national intangible cultural heritage.Boasting lingering fragrance and a marketing network extending across China and to 64 countries and regions on five con

28、tinents,it is a Chinese business card that brings the fragrance of baijiu to the world.In Kweichow Moutai,we pursue excellent quality at all times.We uphold the principle that quality is the soul of life,adhere to the Five Craftsmanship quality concept,and inherit the scientific Gongfa of selected m

29、aterials,excellent processes,and exquisite utensils in an innovative manner.The essence of five years efforts creates excellent quality integrating senses,perception,feelings,and inspirations of Mei.We strive to build a first-class brand.We are constantly making the brand with products with aestheti

30、c feeling,optimized services,real public welfare,refined activity,and outstanding craftsmanship,continuously boosting the kinetic energy of the brand,highlighting the brand tension of China Moutai.We deeply explore the cultural connotation.We have perfected and formed a nine series culture system,ca

31、rried out a series of activities of 24 solar terms,and built a communication matrix of mass response online and offline.We uphold fundamental principles and break new ground in telling stories of Chinese Baijiu culture,making the unique Moutai culture sparkling.We innovate and inherit traditional Go

32、ngfa.We insist on the brewing of Moutai that keeps in tune with the times and follow the traditional Gongfa of taking a year as one production cycle,making Daqu(saccharification starter for crude baijiu-making)during the Dragon Boat Festival,and proceeding sorghum first added in jiang-flavour baijiu

33、 production on the Double Ninth Festival.We continue to enhance the original innovation ability and deeply analyze the scientific connotation of traditional techniques.We have concluded four Gongfa systems and established five core technical systems to keep the vitality of traditional Gongfa forever

34、.We continue to construct a beautiful ecology.We have thoroughly implemented the five special projects,built a life community of mountains,water,forests,land,the river,and microorganisms,and launched the One Base and One Benchmark initiative.Through these efforts,we fully maintain the ecosystem bala

35、nce on which Moutai depends.We have even extended the maintenance of natural ecology to commercial ecology,guiding stakeholders to join hands to build a beautiful ecology enabled by the three communities.We continue to take the Five-Line high-quality development path with Moutai Mei as its value con

36、notation,living up to our commitment to empowering a life of Mei with high-quality products and services.In 2023,Kweichow Moutai reported a total revenue of RMB 150.56 billion,with a net profit attributable to the parent company of RMB 74.734 billion.The Company ranked first in the Top 50 Global Mos

37、t Valuable Spirits Brands of Brand Finance for eight consecutive years,and ranked 3rd in the Top 100 Most Valuable Chinese Brands with a brand value of US$88.427 billion,making it the most valuable alcoholic beverage brand in China.Company ProfileAt Kweichow Moutai,our strategy is based on and aimed

38、 at continuously satisfying peoples aspirations and pursuit of a better life.Taking Mei as the philosophy of corporate development and the guiding principle of strategy,we have formed a Five-Line high-quality development strategy with Moutai Mei as the value connotation.Corporate CultureFive-Line Hi

39、gh Quality Development StrategyModern industrial system of coordinated developmentRisk prevention system of safety and controllabilityGreen development system of harmonious coexistenceBrand culture system of unique but unitedReform and innovation system of thriving vitalityFocusing on growth,centeri

40、ng on the main business of Chinese Baijiu,and driving the synergistic development of the industrial chain to ensure stable development.Focusing on safety,constructing a science-based and ordered system for work safety,environmental management,and risk prevention and control.Focusing on green,perfect

41、ing the quality system and building a green ecology and circular economy system.Focusing on culture,promoting the creative transformation of Moutai culture to build the three communities with stakeholders.Focusing on momentum,continuously promote sci-tech innovation,digital transition,changes,and op

42、ening-up.Blue LineGreen LineWhite LinePurple LineRed LineBrewing a high-quality lifeFostering a world-class enterprise,Building a world-leading brandAromatic Product,Persistent Integrity,and Harmonious CommunityDevoting to Moutai and winning glory for the motherlandHonor the principles,abide by the

43、rules,stick to the craftsmanship,store enough aged baijiu,and never sell freshly brewed baijiuVisionCorporate spiritQuality philosophiesCore valuesMission2023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.0809ESG Performance HighlightsConduct of Mei:Optimizing Governance by Uphol

44、ding Business PrinciplesCause of Mei:Assuring Quality through Inheritance and InnovationEcology of Mei:Pursuing Green Development with Harmonious CoexistenceCommitment of Mei:Sharing a Better Future towards Wonderful LivesWe established commissions for green and low-carbon development and for water

45、environment management to manage environmental protection.We responded to the national strategy of carbon peak and carbon neutrality by developing the Action Plan for Carbon Peak and Carbon Neutrality that sets energy-saving and carbon reduction targets.We developed the Comprehensive Assessment Mana

46、gement Measures,specifying that environmental protection performance is linked to the remuneration of senior executives and relevant staff.We revised the Regulations for New Product Development Management,Negative List of Packaging Materials for New Product Development,and List of Restricted and Pro

47、hibited Packaging Materials,specifying the priority of using recyclable,biodegradable,and environmentally friendly materials for packaging.We had a deep identification of climate change risks and opportunities based on the Companys production and operations under the ISSB framework.We identified sev

48、en main requirements for the environment management process with the tool-Key Success Factors(KSF)matrix.We lead the efforts to draft the Calculation Method and Reporting Standard for Greenhouse Gas Emissions of Baijiu Enterprises,and established carbon monitoring and evaluation standards to conduct

49、 a full lifecycle carbon footprint assessment of Moutai Baijiu.We implemented quota management for water consumption at various stages of our production and operations,setting targets and implementation paths for total subsequent water intake,quota for production water,and water consumption per unit

50、 product.We conducted an assessment on the capacity of water ecology in the Chishui River Basin and established a SWAT model for dynamic analysis of water quality and microorganisms.We implemented the green transformation project for the design of external packaging for products,established a blackl

51、ist for green packaging materials,and supported suppliers in projects such as cullet recycling and reprocessing and water-saving renovations.We received the national honor-Base for Practicing the Concept That Clear Waters and Green Mountains Are Invaluable Assets.Our carbon dioxide emissions intensi

52、ty per unit of industrial output has decreased for two consecutive years.We achieved an annual water saving of 399,000 cubic meters and a water recycling rate of 87.07%.We purchased 91,702,000 kilowatt-hours of green electricity and attained the decarbonization goal of full coverage of green electri

53、city for both the core production area and Heyixing Branch in 2023.We achieved 100%utilization of brewing by-products such as distillers grains,cellar mud,and straws for daqu.We established the Party Committee Talent Work Leading Group to coordinate talent development efforts.We established the Empl

54、oyee Health Management Leading Group,and developed the Occupational Health Management System,to coordinate health with safety strategies and performance management.We implemented the Happiness at Moutai 2023 Plan for the Pilot Programme of Improving the Workforces Life,to deliver the Happiness at Mo

55、utai project.We developed the Supplier Management Measures,Procurement Management Measures,and Supplier Relationship Management Regulations,etc.,to improve sustainable access management,performance management,and relationship management of suppliers.We developed regulations such as the Prohibitive R

56、ules on Integrity in Material Supply Operations and Prohibitive Rules on Integrity in Procurement Operations,and incorporated integrity management-related content into supplier assessments.1,679 sessions on topics including hazardous operations,risk identification and control,safety rectification an

57、d construction,and emergency response,as well as secondary and tertiary safety training,were conducted,with 45,000 participants and a coverage rate of 100%for safety education and training.In 2023,we organized seven physical training sessions for channel partners covering all channel partners.Also,m

58、onthly online training sessions were conducted.We increased investment in organic certification for crops,and continuously improved the standards of raw material cultivation.In 2023,RMB 215 million was invested in supporting the supplier bases,and 420 square kilometers of sorghum were planted,with a

59、 storage of 141,400 tons,driving 120,000 households of farmers to increase income and become prosperous.RMB 274 million was invested in charity in 2023.In 2023,the investment in rural revitalization totaled more than RMB 51.7 million,benefiting more than 50,000 people.We have conducted the hope proj

60、ect for fulfilling dreams:China Moutai Backbone of the Nation for 12 consecutive years,with a cumulative donation worth over RMB 1.2 billion.RMB 350 million was invested in safety production,with zero major safety incident,100%employee safety training,and 100%timeliness rate of hazard rectification.

61、We had a 100%annual ratio for auditing our suppliers and a 100%compliance of suppliers with the principle of clean procurement.In 2023,we achieved a score of 87 in employee satisfaction and 91.8 in employee engagement.We had a 97.6 score of supplier satisfaction in 2023,exceeding 95 for three consec

62、utive years.We set up an ESG Promotion Committee that is comprised of three sub-committees and working groups.The Board of Directors Risk Management Committee was renamed the Risk and Compliance Management Committee,and risk compliance was included into the Board of Directors coordination purview.We

63、 fully completed all tasks in the management improvement action benchmarked against the worlds best and progressed the development of One System and Six Mechanisms.We incorporated ESG indicators such as safety,environmental protection,and corporate management into the managements remuneration assess

64、ment system.We enhanced information security and privacy protection by setting up a Leading Group on Network Security and IT headed by the Chairman and General Manager and established a closed-loop mechanism for network security management.We revised more than ten information security and privacy pr

65、otection management systems,including the Network and Information Security Management Measures.We developed the Management Measures for Letters and Visits to effectively protect the legitimate rights and interests of whistleblowers.We conducted a company-wide survey on material topics and constructe

66、d the materiality matrix.We won the China Quality Award and EGA(EFQM Global Awards),and we introduced Performance Excellence Model and the EFQM model.We hosted special training on compliance management and released the Compliance Management Measures.We organized all employees to sign the Letter of C

67、ommitment to Integrity.For the nine areas of significant integrity risk,we performed a refined management model that featured area-specific lists;and we identified 346 risk points and developed 639 targeted preventive measures.We carried out the One Warning per Month Education campaign for a total a

68、udience so far of nearly 300,000 and 52 business ethics training sessions for 30,000 participants;and we organized 2,836 employees in 70 groups to visit the Moutai Integrity Education Hall.We maintained zero major or above incidents of risk control,major incidents of data leakage,and major accidents

69、 of information security.We have innovatively summarized the Time-Space-Gongfa craftsmanship quality management model,comprehensively constructed and implemented the 365 quality management system and built a matrix quality control mechanism with PDCA cycle as the core.We have perfected a food safety

70、 control system technologically driven by four food safety platforms.We promote the construction and operation of the five innovation platforms of two laboratories,two centers and one station.We established a customer service center,revised the Management Measures for Customer Consultation and Compl

71、aints,and formulated the Kweichow Moutai Standard Service Language for Exclusive Stores,as well as the Kweichow Moutai Standardized Services Handbook.We signed the Consensus on International Cooperation in Global Spirits T3 Dialogue jointly with Diageo and Pernod Ricard regarding advocating responsi

72、ble drinking together and some other issues.We have built a quality and food safety management platform connecting all key business systems from the entry of raw materials to products leaving the factory.The platform supports 799 physical and chemical inspection items,and more than 260,000 quality i

73、nspections.It has 35.88 million entries of quality management data assets,forming 111 quality management data models.We have independently built six national level innovation platforms and nine provincial-level or above innovation platforms;we have nine strategic partners in scientific research,33 c

74、ollaborative teams for scientific research and development and 42 provincial-level and above collaborative innovation platforms.In 2023,the maturity of quality management was 906.2 points(excellent level);the product quality assurance index was 96.8 points(excellent level).We were also shortlisted a

75、s the national quality benchmark in 2023.The batch inspection coverage rate of the outgoing products,the pass rate of product supervision and spot checks and the pass rate of the outgoing products were all 100%.We submitted 107 applications for intellectual property rights,and obtained 23 authorized

76、 invention patents;We published 25 papers,including the first journal paper with impact factor higher than 15 in the industry.We have 10 proprietary technologies,44 leading technologies,and over 8,400 strains of microbial strain resources,as well as over 100 kinds of wheat and over 300 kinds of sorg

77、hum as germplasm resources of brewing raw materials.We have collected nearly 16.83 million pieces of brewing process data with 5G+Internet of Things+Machine Vision.We participated the campaign advocating responsible drinking,covering 32 provinces,municipalities and autonomous regions across China an

78、d 1,487 sales stores.In 2023,the satisfaction rate of online customer service was 97.65%;the satisfaction rate of telephone customer service was 99.14%;and the satisfaction rate of iMoutai was 99.36%.2023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.1011International Convention

79、on Quality Control Circles(ICQCC)Gold Award in the ICQCC International QC Team Publication CompetitionSASACFirst Prize in the Digital Scenario Innovation Professional Competition for State-Owned EnterprisesKantar GroupNo.18 among the BrandZ Most Valuable Global Brands and No.1 among the Most Valuabl

80、e Spirits BrandsMinistry of Ecology and Environment of the Peoples Republic of China7th Batch of Bases for Practicing the Concept That Clear Waters and Green Mountains Are Invaluable AssetsAdministrative Office of Alxa League and Securities TimesChinas Top 100 Listed Companies in ESG 2023Ministry of

81、 Culture and Tourism of the Peoples Republic of ChinaList of Demonstration Base for the Productive Protection of State-level Intangible Cultural Heritage 2023-2025Time Responsibility 40 Forum ThinktankList of Five-Star Gold Award for Social Responsibility of Chinas Listed Manufacturing Companies 202

82、3Shanghai Stock ExchangeA level in Information Disclosure by Listed Companies 2022-2023Sohu FinanceChinas Listed Baijiu Companies ESG Star RankingChina Association for QualityChina Quality AwardPhoenix Television,World Wide Fund(WWF)for Nature(Switzerland)Beijing Office,and Rocky Mountain Institute(

83、RMI)ESG Excellence Top 20 ListCAPCOBest Practice Case of Corporate GovernanceChina Alcoholic Drinks Association(CADA)First Prize in the CADA Science and Technology Award(Project)State-owned Assets Supervision and Administration Commission of the State Council(SASAC)Double-Hundred EnterpriseBrand Fin

84、anceNo.1 in the Lists of Global Most Valuable Spirit Brands,Global Most Valuable Chinese Baijiu Brands,Global Spirits Brand Strength Rating List,and Global Spirits Brand Sustainability Perceived Value List in the Brand Finances Alcoholic Drinks 2023:The annual report on the most valuable and stronge

85、st Alcoholic Drinks brandsMinistry of Industry and Information Technology of the Peoples Republic of ChinaGreen Manufacturing List 2023Fortune(Chinese version)Chinas Most Admired Company 2023Ministry of Civil Affairs of the Peoples Republic of ChinaChina Charity AwardChina Securities Journal and the

86、 Peoples Government of Nantong MunicipalityTop 100 List of the 1st China Reform Cup ESG Golden Bull AwardsOffice of the Central Cyberspace Affairs CommissionApplication Practice of the Craftsmanship Chain-Based Moutai Circulation Traceability System selected as a Blockchain Innovation Application Ca

87、se in 2023China Philanthropy TimesPhilanthropy Company of the YearDepartment of Civil Affairs and Department of Human Resources and Social Security of Guizhou Province1st Guizhou Charity AwardWorld Brand LabESG Pioneers 100 among Chinas Listed CompaniesChina Association for Public Companies(CAPCO)Be

88、st Practice of Annual Report Results Call by Listed Companies 2022Some of Kweichow Moutais Awards in 20232023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.1213ESG Management SystemAt Kweichow Moutai,we practice ESG concepts in a comprehensive and holistic manner,deeply integrati

89、ng them into all aspects of production,operations,reform,and development.We have improved our ESG governance structure against international standards,national policies,and advanced practices.We have also systematically sorted out core issues and key projects through the four steps of issue identifi

90、cation,overall planning,integration and implementation,and improvement and innovation.We are committed to optimizing the Companys overall ESG management system,giving full play to the management mechanism,continuously empowering ESG to achieve results,and comprehensively enhancing our ESG value crea

91、tion capability.At Kweichow Moutai,we uphold the Board of Directors as the highest body responsible for ESG matters.We have set up an ESG Promotion Committee,chaired by the General Manager,to coordinate ESG management.It is comprised of three sub-committees,namely,Environment,Society,and Governance,

92、to oversee key issues in their respective fields.Each sub-committee has a committee office and special working groups to execute ESG matters.Together,they constitute a three-level(decision-making,management,and execution)ESG management structure.ESG Governance StructureAt Kweichow Moutai,we have dee

93、ply integrated the concepts of ESG and sustainable development into our Five-Line development strategy with the Moutai Mei as its value connotation.We build ourselves on the conduct of Mei,aspire to the cause of Mei,orient ourselves to the ecology of Mei,and fulfill to the commitment of Mei.In this

94、way,we continue to cater to peoples desire for a better life and create sustainable value.ESG Strategy and PlanningKweichow Moutais ESG governance system and structureCommitted to fostering a world-class enterprise,we are constantly improving corporate governance under the framework of the Three Mee

95、tings and One Committee.We abide by business ethics and maintain sound risk management mechanisms to create an honest business environment and ensure the stability and prosperity of Moutai in the long term.Our commitment extends to building a life community of mountains,water,forests,land,the river,

96、and microorganisms.Focusing on the goals of carbon peak and carbon neutrality,we put efforts into creating production-living-ecological spaces and attention to the four streamlines to set an ecological development example that echoes lucid waters and lush mountains are invaluable assets.We uphold th

97、e principle that quality is the soul of life and adhere to the Five Craftsmanship quality concept.Making the inheritance more traditional and the innovation more modern,we are dedicated to bringing high-quality products and services to consumers and leading the high-quality development of the indust

98、ry with Moutai standards.Bearing in mind the tenet of Big Name,Big Responsibility,we advocate creating value together and developing a beauty-creating ecosystem of shared benefits,sentiments,and destiny.We join hands with all stakeholders to embark on the path of sustainable development and create a

99、 better life.Board of DirectorsSupervising and directingGeneral OfficeESG Promotion CommitteeEnvironmental Sub-committeeSocial Sub-committeeGovernance Sub-committeeEcology and Environmental Protection Working GroupCarbon Peak and Carbon Neutrality Working GroupOccupational Health and Safety Working

100、GroupCommunity Pay-Back Working GroupOverseas Responsibility Performance Working GroupEcology Co-construction Working GroupHigh-Quality Development Working GroupBusiness Integrity Working GroupPrivacy and Data Security Working GroupConduct of MeiEcology of MeiCause of MeiCommitment of Mei2023 Enviro

101、nmental,Social and Governance ReportKweichow Moutai Co.,Ltd.1415At Kweichow Moutai,we conduct company-wide identification and analysis of material topics at least once a year in light of global sustainability trends as well as the characteristics of the industry in which we operate.Based on the iden

102、tification and analysis results,we draw an annual materiality matrix,laying a solid foundation for subsequent targeted ESG management planning.Material Topics IdentificationMaterial topics identification processWith reference to international reporting standards,major ESG ratings,and sustainability

103、trends in the industry,we sorted out,summarized,and updated ESG topics by benchmarking with peers and media monitoring,and collated and identified a total of 17 topics of materiality.Based on the survey results,we drew a materiality matrix in light of industry trends,peer benchmarking,and capital ma

104、rket concerns.We submitted the materiality matrix to the ESG Promotion Committee for confirmation for the final 2023 materiality matrix.Questionnaire Survey:We distributed questionnaires to various internal and external stakeholders by mail,email,and other means to inquire about their suggestions an

105、d opinions on the Companys ESG management,and we collected 13,419 valid replies.ESG Meetings:For special stakeholder groups,we convened ESG meetings for specialized communications on ESG topics.Identifying material topicsDrawing a materiality matrixReviewing the materiality matrixEngaging stakeholde

106、rsEnvironmental topicsSocial topicsGovernance topicsImportance to Kweichow Moutais sustainable developmentTopics of moderate importanceKweichow Moutais ESG materiality matrix for 2023Importance to stakeholdersTopics of high importanceTopics of low importancePackaging material and waste managementWat

107、er managementProducts carbon foot printBusiness ethics and anti-corruptionEcological conservationCustomer serviceAddressing climate changeSupply chain managementProduct safety and qualityRisk managementCorporate governancePublic welfare activitiesResponsible drinkingEmployee rights,interests,and ben

108、efitsOccupational health and safetyResponsible marketingOperational compliance and privacy and data security2023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.1617At Kweichow Moutai,we have incorporated the concept of community into our close development relationship with stakeho

109、lders.We respond to stakeholders concerns and demands with practical actions and maximize the cohesion of stakeholders forces.In this way,we form a eco-system of Mei of shared benefits,sentiments,and destiny,joining hands with all parties to embark on a journey to green and sustainable development.S

110、takeholder Communication1 The key issues of concern are comprehensively identified from the results of the ESG materiality analysis of Kweichow Moutai and regular communication with Kweichow Moutais stakeholders.Product safety and qualityCustomer serviceResponsible marketingResponsible drinkingMatri

111、x-based quality control and quality management throughout the lifecycle Improving the customer service system and enhancing consumer satisfactionStandardizing regular marketing communications and eliminating exaggerated and false promotionActively advocating responsible and healthy drinkingOperation

112、al complianceOpenness and transparencyGood returnsOptimizing governance structure and adhering to the basic principles of complianceImproving information disclosure and maintaining proactive communicationReasonably distributing profits and preserving and increasing the value of assetsOccupational he

113、alth and safetyRemuneration and benefits and the protection of rights and interestsEmployee training and career developmentSetting up a Leading Group for Comprehensive Health to coordinate the work on health and safetyImproving the remuneration and benefit system and effectively protecting the legit

114、imate rights and interests of employeesImproving the promotion channels for employees and the employee training systemCommunication and ResponseExpectations and Demands1StakeholderShareholders and investorsCustomers and consumersEmployeesSupply chain managementBusiness ethicsImproving the supplier m

115、anagement system and creating the six supply chainsMaintaining open and fair procurement and improving the reporting channelsAddressing climate changeResponsible marketingEcological conservationBuilding a green value chain and promoting the sustainable development of the industryStandardizing regula

116、r marketing and communications and strengthening cooperation in the promotion of responsible drinkingCreating production-living-ecological spaces and gathering efforts into environmental and ecological conservationOperations in compliance with the lawEcological conservationHealthy development of the

117、 industryDriving local developmentImproving the mechanism for law-based corporate governancePromoting the establishment of a long-term mechanism for the ecological conservation of Chishui River BasinMaintaining a Mei competition and cooperation ecology and promoting the sustainable development of th

118、e industryPaying taxes in accordance with the law and driving employment to boost local industriesIndustryCommunication and ResponseExpectations and Demands1StakeholderGovernment and regulatorsSuppliers and partners18192023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.20212023 E

119、nvironmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Governance Structure and MechanismIt is convened in strict accordance with the Articles of Association and the Rules of Procedure for Shareholders Meeting.It is responsible for meeting notification,deliberation,and voting and aims to e

120、nsure that shareholders enjoy equal status and can exercise their rights such as the right to be informed,participate,question,and vote.Shareholders MeetingAs the executive body of the resolutions of the Shareholders Meeting and the decision-making body of our operations and management,it enjoys suf

121、ficient powers of operations and decision-making in accordance with the statutory powers provided in the Company Law and the Articles of Association of the Company and authorized by the Shareholders Meeting and fully plays the vital role in developing strategies,making decisions,and preventing risks

122、.It has five specialized committees:the Strategy Committee,the Audit Committee,the Risk and Compliance Management Committee,the Nomination Committee,and the Remuneration and Assessment Committee.Board of Directors and Its Specialized CommitteeIt manages day-to-day production and operation matters in

123、 accordance with statutory powers and authorization of the Board of Directors.It organizes and implements the resolutions of the Board of Directors and reports to the Board of Directors,playing the role of planning business operations,emphasizing implementation,and enhancing management.ManagementIt

124、oversees the financial position and operations of the Company and the fulfillment of duties by directors and the senior management,and promotes the coordinated functioning and effective checks and balances of the corporate governance structure.It consists of three supervisors,including one employee

125、supervisor.Board of SupervisorsOptimize Corporate GovernanceWe are committed to standardized governance and building a sound modern corporate governance structure and system.We continuously optimize the composition of the Board of Directors to improve Board members performance effectiveness.We also

126、promote the contract-based term of office for the management to stimulate their motivation.In this way,we effectively ensure our science-based decision-making and robust operations.Governance structure of Kweichow MoutaiBoard of SupervisorsParty CommitteeLabor UnionYouth League CommitteeStrategy Com

127、mitteeNomination CommitteeAudit CommitteeRisk and Compliance Management CommitteeRemuneration and Appraisal CommitteeShareholders MeetingBoard of DirectorsDiscipline Inspection Commission(Supervision Office)ManagementKweichow Moutai Co.,Ltd.22232023 Environmental,Social and Governance ReportKweichow

128、 Moutai Co.,Ltd.We have created a multi-dimensional performance assessment system for members of the Board of Directors.In this system,the performance assessment takes into account our production,operations,and management,the progress of business targets,the implementation of financial budgets,and t

129、he performance of duties.Independent directors remuneration is deliberated and determined by our Shareholders Meeting.The remuneration of employee directors is assessed under our remuneration management system based on the results of individual performance appraisals.Our Board of Directors adopts a

130、mechanism that features positive incentives+negative constraints to assess the business performance of the management.It uses positive indicators to stimulate the enthusiasm of the management and negative indicators to ensure their operational compliance,thereby strengthening the application of the

131、assessment results and rigid fulfillment.Performance fulfillment is assessed as per the Measures for Performance Assessment of Members of the Management and the Measures for Remuneration Management of Members of the Management and based on six common indicators(including total profits,incremental pr

132、ofits,and the ratio of profits to cost)as well as specialized indicators of the subdivided areas.Meanwhile,there will be score deductions in the case of negative events in safety,environmental protection,corporate management,and other ESG-related indicators.Remuneration System of the Board of Direct

133、ors and the ManagementThe Audit Committee is comprised entirely of independent directors,each recognized as an expert in their respective domains.The Nomination Committee and the Remuneration and Assessment Committee are chaired by independent directors,with a majority of members as independent dire

134、ctors,which further enhances independent and impartial decision-making.The Board of Directors includes experts in accounting,finance,law,and food,complementing each other in expertise and providing specialized and robust support for decision-making.These professionals ensure our efficient and scienc

135、e-based governance.At the director nomination stage,we carefully assess candidates educational backgrounds,work experiences,and part-time services.The Nomination Committee operating under the Board of Directors evaluates the Boards structure,size,and composition regularly every year to ensure divers

136、ity and balance in skills,knowledge,experience,and gender,as well as the efficient functioning of the Board.Currently,our Board of Directors consists of 7 members,including 3 independent,2 female,and 1 employee director.The number of independent directors on the Board of Directors accounts for appro

137、ximately 42.86%.The Board members are from diversified backgrounds and complementary in expertise,guaranteeing the science-based decision-making of the Board from diversified perspectives.IndependenceProfessionalismDiversityComposition of the Board of DirectorsIn 2023,we amended the Rules of Procedu

138、re of the Risk and Compliance Management Committee of the Board of Directors to incorporate compliance into the Boards management.The Risk and Compliance Management Committee gives full play to the synergistic effect of risk management and compliance management and better coordinates our operational

139、 risks and business standards to advise on the Boards decision-making and safeguard our sound development.The Risk and Compliance Management Committee has an Office,with the head of the Legal Compliance Department serving as the director,and comprised of the Audit Department,the Accounting Departmen

140、t,and other departments,which jointly perform risk and compliance management in the Company.We adhere to the red line development strategy and conscientiously implement the five adherences2 for law-based corporate governance.We continuously strengthen risk management,abide by business ethics,and act

141、 meticulously for anti-bribery,anti-corruption,anti-money laundering,and anti-unfair competition.We also provide effective protection for bona fide whistleblowers to improve our systems and mechanisms for law-based corporate governance.We have formulated the Compliance Management Measures,the Intern

142、al Control Management Manual,and other systems and built a basic framework for our compliance and internal control.In addition,we have created a list of compliance obligations and set guidelines for compliance management in key areas such as the Work Safety Compliance Guide and the Labor and Employm

143、ent Compliance Guide.We have also strengthened compliance reviews of major decisions,economic contracts,rules and regulations,and new product development.We have strengthened the compliance management of related transactions.We have formulated the Decision-making Policy for Connected Transactions,ex

144、plicitly providing the principles,decision-making procedures,and decision-making authority in related transactions,to ensure fair and reasonable pricing,procedures in legal compliance,and adequate disclosure of information for related transactions.We comply with pertinent provisions of the Guideline

145、s of the Shanghai Stock Exchange on the Self-Regulation of Listed Companies No.5Transactions and Related Transactions.Our related transactions with related parties are all within the limits of the amounts deliberated and approved by the Shareholders Meeting and the Board of Directors of the Company.

146、Notably,when voting on the motions on related transactions,the related shareholders will abstain from voting.As deliberated by the Board of Directors,the aggregate amount of regular related transactions throughout 2023 did not exceed 5%of our audited net assets as of the end of 2022(excluding the am

147、ount of related transactions incurred that were deliberated and approved by the Shareholder Meeting).We continuously host compliance management training.In 2023,we invited external experts and lawyers to deliver four training sessions on compliance for 150 compliance management coordinators from var

148、ious departments,further enhancing their compliance awareness.Management StructureCompliance and Internal ControlRegulate Corporate Acts1504Compliance forIn 2023,we invited external experts and lawyers to delivertraining sessionscompliance management coordinators from various departmentsBoard of Dir

149、ectorsRisk and Compliance Management CommitteeAudit Department,Accounting Department,Discipline Inspection Commission(General Office),Organization and Human Resources Department,Corporate Development DepartmentLegal Compliance DepartmentRisk and compliance management structure of Kweichow Moutai2 Fi

150、ve adherences:Adherence to law-based corporate governance,adherence to compliance management,adherence to law and business integration,adherence to constructing a well-structured and complete work system of rule of law,and adherence to fostering outstanding and consummate professional capabilities o

151、f rule of law.24252023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.We maintain comprehensive risk management.Aiming to develop policies,build systems,and consolidate the foundation,we have developed the Comprehensive Risk Management Solutions,the Compliance Management Measures,

152、and other policies,and established a first responsible person management system for risk and compliance that is composed of the Chairman of the Board of Directors,the General Manager,and the heads of our units.Focusing on six major risks3,we have established a risk database,optimized the processes o

153、f risk identification,assessment,control,and improvement,and strengthened the systematic control of risks in key areas,thereby effectively preventing and resolving various types of risks.In 2023,we maintained zero major or above risk control events.We uphold business integrity and strictly abide by

154、the Anti-Monopoly Law,the Anti-Unfair Competition Law,the Supervision Law,the Anti-Money Laundering Law,and other laws and regulations,as well as codes of business conduct.We adhere to legal compliance in market competition and oppose any form of corruption,bribery,money laundering,monopolization,an

155、d unfair competition.Developing an anti-corruption system is one of our priorities.We and our subsidiaries have set up disciplinary inspection agencies or are equipped with disciplinary inspectors.We have developed a Five-Sphere Integrated4 coordinated supervision working mechanism to further streng

156、then the collaboration and cooperation among our supervisory bodies.By converging supervision forces and improving the supervision system,we have laid a robust groundwork for anti-corruption.For the nine areas of significant integrity risk,we have identified the risk points of each segment and formu

157、lated preventive measures.We perform a refined management model that features area-specific lists,where we dynamically locate risks and investigate hidden hazards based on problems identified in regular supervision.To date,we have successfully identified 346 risk points and developed 639 targeted pr

158、eventive measures.In the Supplier Code of Conduct,we set out the requirements of anti-bribery,anti-corruption,and other business ethics for all suppliers and distributors.In the contract review and signing processes,we have integrated anti-commercial bribery terms or integrity responsibility letters

159、 into our processes to ensure that our internal anti-bribery and anti-corruption systems extend to all suppliers and distributors.To ensure our overall business ethics management,we conduct annual inspections on the implementation of our anti-corruption and anti-corruption systems in accordance with

160、 the GB/T 41835-2022 Sustainable ProcurementGuidance and our internal management systems.We have enhanced its integrity culture for all by conducting lecture tours on systems and integrity promotion,as well as organizing attendance to trials of illegal cases,to increase the awareness of integrity an

161、d self-discipline of all employees.In 2023,we brought middle and senior officials and cadres to the provincial warning education base to participate in warning education activities,with an attendance of 65 people.We also hosted 52 business ethics training sessions for 30,000 participants.Directly af

162、filiated Party organizations hosted nine sessions under the Monthly Warning program for a total audience so far of nearly 300,000.We organized 2,836 Employees from different units,production plants,branches,and subsidiaries in 70 groups to visit the Moutai Integrity Education Hall.Risk ManagementBus

163、iness EthicsAnti-bribery and Anti-corruption0In 2023,the Company maintained major or above risk control events3 Six major risks:Strategic risk,market risk,financial risk,operational risk,legal risk,and public opinion risk.4 Five-Sphere Integrated:The Five-Sphere Integrated supervision system is comp

164、osed of supervisory bodies for disciplinary inspection,organization and personnel,audits,finances,and legal affairs.52639346HostedDevelopedWe have successfully identifiedOperating process of the Five-Sphere Integrated Coordinated Supervision Working MechanismWe explained to all employees,including t

165、he senior and middle management as well as regular employees,the Implementation Opinions of Moutai Group on Further Strictly Preventing Corruption Risks and Guaranteeing High-Quality Development.Through this training,we have built a solid ideological line of defense against anti-corruption and conso

166、lidated the moral cornerstone for employees to perform their duties correctly and work with integrity.We launched synchronized anti-money laundering and anti-fraud campaigns in light of the actual situation of our production plants and departments through a variety of online and offline methods,such

167、 as publishing newsletters and broadcasting promotion videos on the intranet as well as delivering lectures and distributing brochures at the production plants.Throughout the year,we hosted nine training sessions on anti-money laundering knowledge,fraud prevention,and other themes to further strengt

168、hen employees anti-money laundering and anti-fraud awareness.Explaining the Implementation Opinions and business ethics systems to new employeesPromoting Anti-fraud and anti-money laundering knowledge among employeesBusiness ethics trainingAnti-money laundering trainingReferral of problem clues and

169、related situationsCoordinated supervision and special supervisionDynamic study of the problemSupervision for problem rectificationInformation sharingJoint meetingAnti-money launderingbusiness ethics training sessionstargeted preventive measuresrisk points26272023 Environmental,Social and Governance

170、ReportKweichow Moutai Co.,Ltd.Reporting ChannelsWe implement the Opinions of the State Council on Establishing a Fair Competition Review System in the Building of a Market System and other pertinent regulations,and normative documents,as well as rules such as the Anti-Unfair Competition Compliance G

171、uide and the Anti-monopoly Compliance Guide,and enhances the awareness of fair competition.Several Measures of the Party Committee of the Company for Further Strengthening Oversight for Leadership Teams and Their HeadsNegative List of Employees ActsMeasures for Handling Violations of Rules,Disciplin

172、es,and Laws by EmployeesProhibitive Provisions for Integrity in Construction of Engineering ProjectsProhibitive Provisions for Procurement IntegrityProhibitive Provisions for Integrity in Resources SupplyAnti-monopoly and anti-unfair competitionBusiness ethics systems of the companyAnti-monopoly Com

173、pliance GuideAnti-Unfair Competition Compliance GuideWork Safety Compliance GuideEcology and Environmental Protection Compliance GuideRules on Supplier Management for Husks and StrawsRules on Supplier Management for Hardware and Low-Consumption MaterialsDuring the reporting period,we did not receive

174、 any complaints or reports on unfair competitionProcess of reporting and accusation handlingWe always follow the principles of seeking truth from facts,complying with rules,regulations,and the law,protecting legitimate rights and interests,hierarchical responsibility,and division of labor.We have a

175、full-time staff responsible for handling reports and complaints and strictly control the access to reporting letters and visits as well as clues of the reported matter to firmly prevent the leakage of reporting letters and visits and the way they are handled.We have developed the Management Measures

176、 of Kweichow Moutai Co.,Ltd.for Letters and Visits following the Regulations on Handling Letters and Visits and the Rules for Disciplinary Inspection and Supervision Organs on Handling Reports and Complaints.The whistleblowers name,organization,home address,telephone,e-mail,and other personal inform

177、ation and reporting information will be kept strictly confidential.With respect to anonymous reporting materials,it is strictly prohibited to verify the whistleblowers handwriting,Internet Protocol(IP)address,and other information without authorization.Through the above initiatives,we effectively pr

178、otect the legitimate rights and interests of whistleblowers.If a whistleblower is threatened or victimized due to reporting and accusing and files an application for protection,we will provide timely protection in accordance with the rules and regulations.If a person being reported retaliates(agains

179、t the whistleblower)by jeopardizing personal safety and damaging property and reputation,he or she will be seriously dealt with in accordance with the rules and disciplines.People suspected of violating the law will be transferred to the judicial organs in accordance with the law.Whistleblower Prote

180、ctionLetter and visit handling departmentDisciplinary Inspection and Supervision OfficeCase supervision management departmentSupervision and managementPreliminary verificationComprehensive analysisReceiving a reportAssigning a number and registeringClassified transferringCollective researchHandlingF

181、eedbackTelephone:Website:http:/Mailbox:Elevator entrance,6/F,Office Building of Kweichow Moutai Co.,Ltd.28292023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.We strictly comply with the Cybersecurity Law,the Data Security Law,and other laws and regulations.We have r

182、evised more than ten systems,including the Management Measures for Network and Information Security and the Management Measures for Data Security(for Trial Implementation),which apply to our headquarters and subsidiaries(branches)at all levels.An internal audit shall be conducted at least once every

183、 two years in accordance with the corresponding requirements for different grades of the graded protection of information technology(IT)systems,and detailed risk assessments shall be conducted for key systemsWe have improved our management structure by setting up a Leading Group on Network Security

184、and IT headed by the Chairman and General Manager and building a network security accountability paradigm managed by the Digital and Information Management Center and engaging all production plants,units(departments),and subsidiaries(branches).In 2023,we continued to improve the information security

185、 operation capability of our business against the ISO 27001 management system standards.We established a closed-loop mechanism for network security management that encompasses prevention,assessments,monitoring,drills,and emergency response,and we also collated and formulated a list of eight external

186、 and 14 internal key data categories.By clarifying the data content,access routes,collection frequency,and responsible departments,we have strengthened the management of multidomain data throughout the lifecycle.Information SecurityInformation Security and Privacy ProtectionWe continuously improve o

187、ur network and information security system and management structure,consistently strengthen our network and information security technical capabilities,and enhance our information security training and assessment to ensure data and privacy security.Close-loop network security management system of th

188、e companyPlanDoActCheck Basic Protection CapabilitiesIntrusion Detection System(IDS)Regular inspectionsSecurity auditsIdentifying assetsIdentifying vulnerabilitiesAuthenticationOrganizationGovernance measures Identity auditsImplementationOperational safeguardsOn-site incident analysisJudging the inc

189、ident stateDetermining the incident objectDetermining the incident timeProblem investigationExpert judgmentProblem eliminationSummary of the emergency incidentIdentifying threatsFirewallsIntrusion Prevention System(IPS)Vulnerability scanningSecurity monitoringIdentity authorizationPreparationTechnic

190、al measuresOther security strategiesSummaryOther measuresSecurity protection measures in placeOther security protection devicesSecurity devices and technologiesNetwork security monitoringAsset identificationSecurity access control strategiesNetwork security drillsNetwork security emergency responseD

191、etermination of security measuresNetwork Security PrecautionEmergency Response MechanismNetwork Security AssessmentSecurity Monitoring and DrillsUpdating security policyOptimizing processesNetwork upgradationOperation guaranteeWe have strengthened information security publicity,education,and skill t

192、raining among employees,and have expanded the training to external partner units and suppliers.In project construction contracts,we set out information confidentiality requirements and sign confidentiality commitment letters with all project members.In 2023,we launched ten network security skill tra

193、ining sessions for IT employees,organized a competition for network and information security standards and skills,and conducted network and information security risk assessments and information system audits.We achieved zero major data leakage incidents and zero major information security accidents

194、throughout the year.We strictly comply with the Personal Information Protection Law of the Peoples Republic of China and other applicable laws and regulations.We have formulated the Moutais Regulations on the Management of Personal Information Protection(for Trial Implementation),the Guidelines for

195、the Implementation of Classified and Graded Data Security Control,and other systems and regulations.In these documents,we define users rights in controlling their data and ensure that users have the right to access,correct,and delete their personal data.In this way,we reinforce the compliance manage

196、ment of data.Privacy ProtectionIn the operation of the iMoutai digital marketing platform,we collect and use customers personal information in accordance with the principles of legality,legitimacy,and necessity.The collection of supplementary information does not affect the use of basic business fun

197、ctions by customers.We collect user information in accordance with the principle of minimum necessity and provide clear reminders and notifications in user registration,login,and authentication.We define users rights in controlling their data and ensure that users have the right to access,correct,an

198、d delete their personal data.We also protect user information through encrypted storage,desensitized display,DID digital identity,and other technologies.In 2023,we integrated eight financial systems(including budgeting,accounting,funding,reimbursement,and taxation)and built three new business system

199、s(intelligent legal affairs,human resources,and asset management)and a technology platform.We also put online a business-finance integration project platform centered on the Corporate Service Bus,the Unified Approval Center,and the Finance Middle Platform.In this way,we have further promoted the int

200、egration of business and finance,achieved internal data interoperability,and eliminated information islands.User information management measures of the iMoutai App Business-finance integration project platform0Achieved major data leakage incidents and major information security accidents throughout

201、the yearNetwork Security Management Initiatives Basic Protection Capabilities Basic Protection Capabilities Basic Protection Capabilities30312023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.32332023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Adapt to loca

202、l conditions Follow the lawsGongfaThe rule of time The rule of term The needs of the timesTimeSpaceOriginalityBrewing spaceEcosystemSocial responsibilityRegulations and standardsScientific interpretationTraditional GongfaKeep in tune with the timesPursue Superior QualityBased on the long farming cul

203、ture,rich cultural heritage and a wealth of experience in quality management,Kweichow Moutai has proposed a new quality management structure including quality culture,Time-Space-Gongfa originality quality management model,365 quality management system,and new matrix control mechanism from four dimen

204、sions-culture,approach,pathway,and measure,so that the philosophy of quality is the soul of life is implemented by all employees and applied to all scenarios throughout the whole industry chain.Taking the philosophy of quality is the soul of life as its belief in quality,we care for our soul of life

205、 with Originality,Soul,Method,Technology,Talents.It adheres to the quality concept of honoring the principles,abiding by the rules,sticking to the craftsmanship,cellaring enough baijiu to age,and not selling freshly brewed baijiu throughout the entire lifecycle,and strictly implements the work requi

206、rements of Three Prohibitions,Four Compliances,and Twelve Perseverance in the production process,making quality culture a consensus among all employees,and resulting in excellent products and first-class services.Quality CultureQuality philosophy of five craftsmanshipSoulTechnologyTalentsMethodOrigi

207、nalityBuild quality methodAlways maintain originalityForge quality soulRefine quality technologyCultivate quality talentsExecute full control over the entire processes,scenarios and employeesStick to the original principle of Reach for higher ground with quality as the priorityImplement the philosop

208、hy of quality is the soul of lifeEnhance modernized quality management with the support from standards and techniques of production quality managementStrive to build first-class craftsman teams,research teams and cultivate management elitesWe have innovatively summarized the Time-Space-Gongfa origin

209、ality quality management model rich in natural and cultural characteristics,based on years of production practice.We coordinate and balance the natural,human,and ecological elements contained in the Time-Space-Law model to maintain the quality and characteristics of Moutai.Quality Management ModelTi

210、me-Space-Gongfa Craftsmanship Quality Management Model34352023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Guided by the Time-Space-Gongfa originality quality management model,we actively promote quality improvement.It comprehensively constructs and implements the 365 quality m

211、anagement system that clarifies three objectives,six tasks,and five guarantees.With that,it advocates every employee is a quality officer,and every day is a quality day.Quality Management System Quality management by all employeesQuality synergy throughout the whole regionQuality control throughout

212、the full life cycleAll-round quality supervision throughout the whole process by all employeesConstruction of coordinated quality and ecological development communityModernization of quality governance capacityA better quality management systemBalanced region-wide quality development A leap in the o

213、verall quality levelOrganizational leadershipTalent supportFinancial supportSupervision and assessmentPublicity6 tasks3 objectives5 guarantees365 quality management 5 Quality Management Maturity:Indicates the overall quality management level,which is evaluated through a comprehensive score.6 ICQCC,I

214、nternational Convention on Quality Control Circles.100%97.1%The batch inspection coverage rate of the outgoing products,the pass rate of product supervision spot checks and the pass rate of the outgoing products were The promptness of product exchange reachedShortlisted as the national quality bench

215、mark in 2023906.2 points(Excellent level)The quality management maturity5 of 202396.8 points(Excellent level)Product quality assurance index98.5 points(Excellent level)The product quality score of Moutai baijiu Flying Fairy(Feitian)Four QC achievements won gold awards at the ICQCC6Won the first priz

216、e of 2022-2023 National Outstanding Corporate Culture Achievement AwardFocusing on the quality responsibility system,quality performance system and quality supervision and assessment system,we have built a matrix quality control mechanism with PDCA cycle as the core,and continues to improve its qual

217、ity control capacities for all scenarios in the entire industry chain throughout the entire lifecycle from improved seed varieties to fine products.Matrix Quality Control MechanismQuality culture systemQuality is the soul of lifeMulti-level quality responsibility system5+2 Quality supervision and as

218、sessment systemAlways maintain originalityQuality Leadership GroupDaily inspection by the quality specialistProcess quality assessmentProduct quality supervision spot checkQuality system auditSpecial investigation into quality eventBuild quality methodForge quality soulRefine quality technologyCulti

219、vate quality talentsStrengthen supervisionResponsibility implementationCultural leadershipDaily operationPDCAQuality CommitteeChief quality officerQuality specialistQuality supervisorQuality inspectorType inspectionUnannounced inspectionSupplier quality managementProcurement qualityProcess qualityPr

220、oduct qualityQuality of serviceQuality event controlMaturity of quality managementProduct quality assurance indexProduct quality gradingQuality supervisionQuality controlDecision-making on quality Top-level design Strategic planning Command and coordination Quality supervision and guidance Quality s

221、upervision and inspectionQuality improvement Enhance team professionalism Prompt rectification of issues and deficiencies Plan as a whole by the chief quality officer Daily management by the quality specialist Supervision by the quality supervisorWhole process quality performance systemMatrix Qualit

222、y Control Mechanism36372023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Strictly implementing the four strictest requirements for food safety,we have set up a food safety director,as well as food safety officers in key production links,and built a full scenario food safety resp

223、onsibility system.By introducing various advanced detection technologies and management methods,we have established a food safety control system institutionally driven by risk prevention and control processes and technologically driven by four food safety platforms.Food Safety ManagementDomestic and

224、 international food safety informationEvaluation of the effectiveness of food safety control systemInformation gathering and sortingIntegration,interpretation and analysisIssue warning promptsResearch and develop technical methodImplement 1+1+N monitoringImplement HACCP planMonitoring change dynamic

225、sGraded controlTighter control of critical risksRegular control of high risks Front end control of low risks Screen risk factorsDraw a risk mapEmergency response management Product safetyLibrary of regulations and standardsLibrary of internal and external risk factors Risk factor level database Risk

226、 warningRisk assessmentRisk responseRisk monitoringFood safety management systemMoutai has established an industry-leading database on domestic and international regulations and technical standards related to alcoholic foods.It has covered the entire industry chain.We also regularly identify and upd

227、ate domestic laws,regulations,and standards related to quality and safety.Every year,we release A List of Applicable Laws,Regulations,and Other Requirements for Quality and Food Safety,covering 365 laws,regulations and standards.We have collected more than 1,100 international standards related to al

228、coholic foods,based on which we regularly conduct quality and safety compliance assessments and analyses of alcoholic foods in key export countries and regions.Based on the development of science and technology and the requirements of laws,regulations and standards,we have formulated quality risk as

229、sessment methods and management regulations taking into account the characteristics of the baijiu industry chain.Using the risk matrix method,we regularly identify and update the quality and safety risks throughout the entire industry chain.And we have developed targeted and differentiated control m

230、easures to control these risks by levels and categories.Identify and evaluate exogenous and endogenous food safety risks involved in the entire industry chain,and update them regularly.Establish a list of risksImplement such services as food safety risk assessment access for procurement materials,pr

231、ocurement acceptance quality control,and production process quality and safety evaluation.Strictly control the entry of exogenous risksConduct daily inspections based on the risk control checklist,take measures to address identified issues and report them in a timely manner.If no issues are identifi

232、ed,it still needs to be kept in record and reported as a zero report.Every week,each production plant(unit)conducts risks and hidden dangers inspection,studies and proposes solutions,and forms a Weekly Food Safety Inspection and Governance Report.Organize scheduling meetings to analyze and summarize

233、 the food safety control situation,and report to the leader in charge,and deploy food safety control work with focused goals for the next month.Establish a working mechanism of daily control,weekly inspection,and monthly scheduling.Establish and continuously improve the rapid screening method system

234、 for food safety risk factors,establish emergency systems such as the Food Safety Emergency Response Plan and the Product Recall Control Procedures,and regularly conduct emergency drills.Implement food safety risk monitoring throughout the entire industry chainPrevention and control mechanismWe have

235、 built a quality and food safety management platform,covering all business scenarios throughout the entire process,and connecting all key business systems from the entry of raw materials to products leaving the factory.It supports 799 physical and chemical inspection items,and more than 260,000 qual

236、ity inspections.It has 35.88 million entries of quality management data assets,forming 111 quality management data models,which makes it possible to conduct real-time supervision and analysis of quality and safety process data.Moutai has completed the certification of seven major systems,including t

237、he quality management system and HACCP system,which have been integrated for operation.Moutai has established 128 quality assurance systems covering the entire industry chain,133 quality and safety technical standards,and 1,123 control indicators.System certifications38392023 Environmental,Social an

238、d Governance ReportKweichow Moutai Co.,Ltd.Adhering to the four orientations,we build a scientific and technological innovation system supported by projects,platforms,and talents,and continuously improves systems and mechanisms.We draw upon basic theoretical innovation to further discover and unders

239、tand the brewing mechanism,use modern scientific and technological achievements to continuously improve our modernization level,and promote high-quality development of our scientific and technological innovation work,writing a new chapter for Moutai Era of Mei in scientific and technological innovat

240、ion.Technological Innovation SystemDeepen Technological InnovationMoutai seeks to balance inheritance and innovation,making inheritance more traditional and innovation more modern.We lay out our innovation chain around the industrial chain.Empowered by digital technology,we continue to develop relyi

241、ng on technological innovation and enhances our comprehensive strength in technological innovation.We keep improving our innovation mechanism and management system to continuously enhance our capacity to control scientific and technological innovation.We adjusted the members of the Science and Techn

242、ology Committee and its subordinate professional committees to efficiently plan and coordinate the operation of the innovation system.We implemented the mechanism of open bidding for selecting the best candidates for making breakthroughs in technology R&D,gathering innovative wisdom and resources,an

243、d stimulating innovation vitality.Improve the Innovation System and Mechanism329120450Organized review meetings research topicsOpen bidding for 11.18%A year-on-year increase of Reviewed scientific research projects,methods or plansMore than research teams involvedImproving the system of scientific r

244、esearch investmentEfficient operation of scientific research reviewImplementing the mechanism of open bidding for selecting the best candidates for making breakthroughs in technology R&DR&D investment of We use the 1+M+N technology innovation mechanism to gather internal and external innovation forc

245、es,maximize the utility of advantageous resources,and orderly promote the construction and operation of the five innovation platforms of two laboratories,two centers and one station,making every effort to build the best platforms for scientific and technological innovation and achieving new breakthr

246、oughs in the construction of traditional brewing science and technology innovation platforms.Build Technological Innovation PlatformsIndependently built platforms Collaborative R&D platform6National level innovation platforms9Provincial-level and above innovation platforms9Strategic partners in scie

247、ntific research33Collaborative teams for scientific research and development42Provincial-level and above collaborative innovation platformsThe construction of five innovation platforms-two laboratories,two centers and one stationGuizhou Provincial Key Laboratory of Industrial MicrobiologyGuizhou Bai

248、jiu Manufacturing Innovation CenterChishui River Maotai Ecosystem Field Scientific Observation and Research StationHaving ten approved scientific research projects;having systematically identified 8.37 million non-redundant genes in brewing strains,of which 29.37%were new genes.Entering the trial op

249、eration stage;Having admitted one new member unit,and orderly advancing 35 scientific research projects;Having developed two testing prototypes to raise the level of inspection and monitoring.Having promoted the construction of observation stations and carried out seven R&D projects;having introduce

250、d Nine new atmospheric automatic monitoring devices and built two hydrological and water quality automatic monitoring stations;having preliminarily constructed the basic database of Moutai Ecological Environment Big Data Platform.Having completed institutional construction and promoted 12 scientific

251、 research projects;Having six new varieties been granted plant variety rights by the Ministry of Agriculture and Rural Affairs of the Peoples Republic of China.Entering the efficient operation stage,carrying out 30 scientific research projects;Having built a digital packaging production line and ach

252、ieved online automatic detection of key processes.Key Laboratory of Specialty Sorghum InnovationGuizhou Brewing Engineering Technology Research Center622millionRMB40412023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Transformation and application of scientific research achievem

253、ents by Kweichow Moutai in 2023We are gradually strengthening the transformation and application of scientific research achievements.We promote basic research by focusing on such areas as brewing raw materials,brewing microorganisms,process equipment and technology,brewing environment and ecology,fl

254、avor,and food safety,and actively promote the transformation and application of scientific research achievements.Accelerate the Application and Transformation of Scientific and Technological AchievementsThe local standard for Henan Province Technical Regulations for the Production of Baijiu-Brewing

255、Wheat in Southern Henan has been formulated and released,applied to the planting of organic wheat and over 1,533,333 m2 of new wheat varies in the planting base in Southern Henan;Two new sorghum varieties,Nuomao 2301 and Nuomao 2302,were bred and registered.The Hongyingzi and Hongzhenzhu sorghum var

256、ieties were shortlisted as one of the leading varieties in agriculture in Guizhou Province.A convolutional neural network model for rapid detection of sorghum indicators was established,improving detection efficiency by 60 times,increasing the number of detection indicators by 4 times,and improving

257、detection accuracy to 99.6%;We constructed a technology system for rapid identification and detection of the group of a key yeast,achieving rapid detection of key yeasts,and enhancing the capacity to control the brewing process;A near-infrared spectroscopy detection model for the physical and chemic

258、al indicators of the materials during brewing process was established,improving the detection efficiency by 20 times.We promoted the application of the concentrated grinding and rotation system for brewing sorghum,increasing the grinding speed by 9.7%,effectively reducing labor costs for transportat

259、ion,and improving the utilization of space;Four detecting prototypes were developed,the first ones of detecting equipment developed by us;And one prototype was put into extensive application,effectively improving detection efficiency and effectiveness;We established a digital packaging demonstration

260、 line,comprehensively improving the productivity for product packaging,increasing production capacity by 1.57 times,and reducing product exchange rate by 6 times.Research achievements in brewing raw materials are promoted to growersContinuous strengthening of brewing process control capabilitiesAchi

261、eving new breakthroughs in equipment research and developmentWe lay out innovation chains around the industry chain,and deeply promotes the 4 dimensions research system on raw material cultivation,the five major core technology systems in the brewing process,and the 5-dimensional quality expression

262、technology systems,enhancing Kweichow Moutais driving force for high-quality development through comprehensive and deep innovation and creation.Promote the Specialization of the Industry ChainImproved seed varietiesEffective methodsFavorable landHealthy ecologyRaw material cultivationBrewing process

263、Basic research systemProcess technology control systemFood safety control systemLiquor body design systemQuality evaluation systemProduct qualityProduction areaGongfaDiversity of crude baijiuDrinking comfort-ableness Sensory features and typical style4 dimensions research5-dimensional quality expres

264、sionFive major core technology systemsConstruction of industry chain projects158Scientific research projects carried out around the 455 R&D system41Developed or introduced applicable advanced technologies 93.1%Technology research value chain coverage42432023 Environmental,Social and Governance Repor

265、tKweichow Moutai Co.,Ltd.Science and technology innovation awards granted to Kweichow Moutai in 2023(partially listed)AwardProject nameAwarderFirst Prize of Professional Competition for State-owned Enterprises in Digital Scenario Innovation First Prize of Science and Technology AwardSecond Prize of

266、China Quality Technical AwardFirst Prize of Science and Technology Progress AwardSecond Prize of IPv6 Technology Application and Innovation CompetitionGold Award at the ICQCCS2B2C Full chain digital control and collaboration for marketing servicesEvaluation of key environmental factors in the main p

267、roduction areas of Jiang-flavor baijiu and the research on their carrying capacityResearch and application of key technology for 5-dimensional quality expression of Moutai Jiang-flavor baijiu based on consumer perceptionExploitation,feature analysis and application of yeast resources for Jiang-flavo

268、r baijiu based on multi-omics technologyMoutai industrial Internet and the evolution,application and construction practice of IPv6Development of a new method for evaluating the quality of pit mudThe State-owned Assets Supervision and Administration Commission of the State Council(SASAC)China Nationa

269、l Food Industry AssociationChina Association for QualityChina Alcoholic Drinks AssociationChina Academy of Information and Communications TechnologyChina Association for Quality250015501523Published Applications for intellectual property rightsProprietary technologiesLeading technologiesP

270、reserve microbial strain resources over has increasedGermplasm resources of brewing raw materials over Including Including and the first journal paper with impact factor higher thanAuthorized invention patentspapers8,400strains6.67%kinds of wheatkinds of sorghumpapers indexed by SCIinvention patents

271、in the industry44452023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.Presided over the revision of the national standard Quality Requirements for Baijiu Part 4:Jiang-flavor Baijiu Participated in the formulation and revision of three standards,namely,the Terms of Daqu for Baijiu

272、 Brewing,the Guidelines for Water Footprint Assessment in Food and Fermentation Industry,and the Daqu for Baijiu BrewingDrafted two group standards,namely GHGs Accounting Methods and Reporting Standards for Baijiu Enterprises and Carbon Footprint Evaluation Standard of Baijiu ProductsWe scientifical

273、ly summarized the characteristics of the traditional production process of Jiang-flavor baijiu,created sensory terms for its aroma characteristics that are easy for consumers to understand,and established a visual expression system for its quality to meet the needs of different groups.We promote our

274、 standardization achievements,and fully leverage the leading role of Moutai Standards to drive the collaborative improvement and enhancement of industrial and supply chain quality.We take scientific and reasonable carbon accounting and life cycle assessment of baijiu products with carbon label as th

275、e way to contribute to the achievement of carbon peaking and carbon neutrality of the baijiu industry,and provide strong support for the green and low-carbon development of the industry.Eagerly embracing digital change and ushering in the era of building Smart Moutai 2.0,we have enhanced the constru

276、ction of digital base and business system from seven aspects,namely terminal,network,cloud,data,application,intelligence,and security,and have been building basic platforms such as Moutai Cloud,big data,master data,industrial Internet,and blockchain,to support safe and efficient operation of digital

277、 applications.We promote the construction of industrial Internet,and the application of 5G and AI,as well as blockchain for different scenarios,to improve its capacity to link upstream and downstream industries.Construction of Smart MoutaiIn 2023,in terms of management and control,we launched a busi

278、ness and finance integrated platform,with the Human Resources,Financial Management,Warehousing and Logistics,and Legal Compliance as the core,to promote the integration of business and finance.In the supply chain,we have built platforms for procurement and supply,as well as warehousing and logistics

279、 to integrate procurement and supply processes.In addition,we have achieved online collaborative transportation with 1,884 suppliers,effectively improving the operational capabilities of both supply and demand sides.We have integrated the information on Moutai baijiu during the entire process from r

280、olling off the production lines to reaching the end consumers,built our capabilities for end-to-end services that integrated warehousing,transportation and distribution in China,and improved the efficiency of warehousing,distribution and logistics.In terms of marketing,we promote the standardized op

281、eration of iMoutai,the digital marketing platform.Focusing on strengthening platform construction,expanding user scale,and enhancing service experience,we continuously enrich product matrix and user rights.In April 2023,iMoutai won the first prize during the Professional Competition for State-owned

282、Enterprises in Digital Scenario Innovation;As of December 31,2023,iMoutai has a total of 53.863 million registered users,among whom 38.783 million are identity verified users,and average monthly active users of 11.683 million.Promote Industrial Innovation and DevelopmentIn terms of industrial Intern

283、et,Kweichow Moutai has obtained the operation license for secondary node of industrial Internet identification and resolution in the alcoholic drinks industry,and access to the national industrial Internet identification and resolution system.It has completed the transformation of a new standard pro

284、duction line of Moutai baijiu and the upgrading of storage infrastructure.It has issued nearly 16.32 million industrial Internet identifiers for Moutai baijiu and Moutai-flavored series products,and nearly 17.44 million industrial Internet identifiers for 12 types of packaging materials from 69 pack

285、aging material suppliers.;We have carried out scenario-based collection of baijiu-making and brewing process parameters through the combination of 5G,Internet of Things,and machine vision.Visual algorithms,digital models,and other technologies have been introduced to facilitate the visualization of

286、knowledge.Nearly 16.83 million pieces of brewing process data were collected.Based on the brewing process data,we have established the evaluation algorithm model for five major processes,namely sorghum soaking(incorporate water into sorghum,one of the brewing materials),steaming and boiling in a ste

287、amer,grains cooling and mixing with daqu,stacking fermentation,and anaerobic fermentation.Therefore,quantitative evaluation indicators are extracted to digitally interpret traditional brewing processes;We have built Moutai Tiangong Chain and Jiangpin Chain.We use Tiangong Chain to make iMoutais lott

288、ery trustworthy and ensure the compliance,legality,fairness,and impartiality of the subscriptions,providing users with privacy protection and preventing tampering.The Jiangpin Chain makes it available for us to collect data efficiently and securely during packaging production,warehousing and logisti

289、cs,terminal sales and other links of Moutai baijiu products,and also enables the connection and integration of multi-layer information,and the storage of trustable digital evidence onto the chain,forming a complete trustworthy traceability information data chain.The two chains have achieved data pul

290、ling and consensus through cross chain bridges,supporting cross chain operations.As of December 31,2023,Tiangong Chain has generated a total of 1.7 million certificates,with a cumulative transaction volume of 51.6 million on the chain.The total number of transactions on the Jiangpin Chain is 53.79 m

291、illion,the total number of traceability certificates it generated is 51.56 million,and the total number of cross-chain certificate transactions is 2.22 million.It has responded to 58.89 million inquiries of the public about traceability information of the products.Innovative Application of New Techn

292、ologies53.863Total registered usersmillion11.683Average monthly active usersmillionWe have established a corporate standard system with Moutai characteristics that covers the entire industry chain,including 160 technical standards in 13 categories and 1,123 control indicators,to implement strict qua

293、lity control throughout the entire product lifecycle.Giving full play to its leading role in technology in the industry,we promote scientific and technological innovation in the baijiu industry.We participate in industry associations,actively respond to initiatives,and preside over and revise variou

294、s standards of alcoholic drinks,making continuous efforts to contribute Moutai Standards to raising the technical level of the industry and improving the standardization system,and thus promoting high-quality development of the industry.Lead Industry Development46472023 Environmental,Social and Gove

295、rnance ReportKweichow Moutai Co.,Ltd.Execute Responsible MarketingKeeping a strong sense of social responsibility in mind,and taking the five-integration marketing approach as the guide,we are committed to protecting the legitimate rights and interests of consumers in an all-round way,vigorously adv

296、ocating the concept of responsible drinking,and promoting a healthy and civilized lifestyle.We keep improving service capabilities,and improving after-sales mechanisms,in a bid to bring satisfactory services to consumers.Upholding the principle of integrity management,we strictly abide by laws and r

297、egulations such as the Advertising Law of the Peoples Republic of China,the Interim Measures for the Administration of Internet Advertising,and the Consumer Rights Protection Law of Peoples Republic of China,and have formulated the Management Measures for the Marketing and Promotion of Moutai Baijiu

298、 Distribution System,the Guiding Principles for the Management of General Distribution Products(Brands),the Marketing Activities Support Program for Kweichow Moutai Baijiu,and other systems to standardize advertising and marketing,and safeguard consumers rights and interests.We keep improving the ad

299、vertising review process.We have formulated the News Publicity Management Measures,the Advertising Review Process and Operation Guidelines,and the Advertising Positive and Negative List,clarifying the dissemination content and review mechanism.We implement three reviews and three proof-readings,revi

300、ewing all promotional information and content to be released to the public to provide correct guidance to consumers from the root.We insist on strengthening content review.Adhering to the principle of authenticity,we objectively describe product promotion,and dont include any suggestive or inducing

301、words in the text and language expressions.On the basis of ensuring clear and distinguishable images in graphic creativity and videos,we review the elements in the images to ensure accuracy and verifiability.Meanwhile,we strictly implement the special prohibitive regulations for advertisements on li

302、quor in promotion,including but not limited to:Marketing ComplianceNo drinking inducement or instigation or immoderate drinking;No description of an act of drinking;No description of driving a car,vessel,or airplane driving,among others;No explicit or implicit indication that drinking relieves tensi

303、on and anxiety,increases physical strength,cures diseases or has any other efficacy;No promotion indicating that drinking is harmless;We clarify the ingredients and alcohol content on the product packaging,and give a warning that Drinking too much is harmful to health and other signs in the product

304、label.We also add some warm tips such as Not selling baijiu to minors No driving after drinking into the product introduction page of the official website,and put We advocate responsible drinking Underage drinking is prohibited and other signs in the TV advertisements,Internet advertisements and oth

305、er advertisements to proactively alert people to potential risks and vigorously guide end consumers to drink responsibly.Complying with the rule of not selling alcoholic drinks to minors,and paying attention to the impact of alcoholic products on the underage population,we urge our sales-oriented su

306、bsidiaries to develop and implement a responsible marketing system.No advertisements on mass media targeting minors;No promotion showing driving vehicles after drinking;No drinking or discriminatory content promotion in places with religious or ethnic beliefs;Other content or situations prohibited b

307、y laws and administrative regulations.Kweichow Moutai Jiang-flavor(Moutai-flavor)Baijiu Sales Co.,Ltd.has formulated internal regulations related to responsible marketing,such as the Management Measures for General Distribution Brands(Products),which clearly require distributors to strictly comply w

308、ith laws and regulations such as the Trademark Law of the Peoples Republic of China and the Advertising Law of the Peoples Republic of China,in which there are clauses that state that it is prohibited to mislead consumers by making fictitious,exaggerated,one-sided,or other misleading false advertise

309、ments on the products,sales network,or services.Kweichow Moutai Baijiu Import and Export Co.,Ltd.has formulated the Policies and Management Measures of Kweichow Moutai Baijiu Import and Export Co.,Ltd.on Responsible Marketing.It takes an active part in ensuring the authenticity and effectiveness of

310、promotional content,maintaining a good competitive environment,protecting consumer privacy and data,and advocating responsible drinking.In addition,the Company revised the Measures of Kweichow Moutai Baijiu Import and Export Co.,Ltd.for the Management of Expenditure for Advertising and Promotion Act

311、ivities in Export Markets,strengthened the audit methods and intensity for activities and advertising,and strengthened the closed-loop management of activities and advertising from audit,supervision to evaluation.Kweichow Moutai Jiang-flavor(Moutai-flavor)Baijiu Sales Co.,Ltd.Formulated Responsible

312、Marketing RegulationsKweichow Moutai Baijiu Import and Export Co.,Ltd Formulated Responsible Marketing Regulations 48492023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.We strictly adhere to the code of conduct for responsible marketing,and carries out special training on respon

313、sible marketing for the staff of legal compliance departments,brand promotion departments,distributors,self-operated stores,and exclusive stores etc.Publicity and Training in Responsible MarketingTraining on responsible marketingPrinciples of responsible marketingComply with laws and regulations;Com

314、ply with various rules and regulations formulated by the competent authorities and industry self-discipline conventions;Comply with industry rules and market norms.Target audience of products and advertisingThe target audience shall not be minors,pregnant women,or other individuals who are not suita

315、ble for drinking alcoholic drinks;Avoid attracting minors in marketing or promotional methods;Channels and self-operated stores are required not to sell alcoholic products to minors.Advocating responsible drinkingAdvocate responsible drinking and healthy lifestyles;Proactively alert people to potent

316、ial risks of drinking alcoholic drinks.Accurate and fair informationReal information on the product;Using misleading information to promote products is prohibited.The achievements of publicity and training in responsible marketing carried out by subsidiaries:In 2023,Kweichow Laymau Baijiu Co.,Ltd.ca

317、rried out training in service standards for exclusive stores and the terminal sales system of Moutai baijiu,further improving the sales service standards of exclusive stores and improving the customer service level of store staff,and carried out product knowledge training and responsible marketing p

318、olicies explanation for core terminal stores to strengthen the implementation of responsible marketing policies in stores.Kweichow Moutai Jiang-flavor(Moutai-flavor)Baijiu Sales Co.,Ltd.conducted a total of 10 training sessions in 2023,covering various marketing courses including responsible marketi

319、ng,with 1,167 trainees.In 2023,Kweichow Moutai Baijiu Import and Export Co.,Ltd.actively promoted responsible marketing,and posted 16 articles on responsible marketing,with 5,512,494 impressions and 111,964 engagements.Legal complianceProvide interpretation and training on the Code of Conduct for al

320、cohol drinks advertising;Provide interpretation and training on industry regulatory requirements and market norms.50512023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.We take an active part in awareness campaigns to advocate responsible drinking.Advocation of Responsible Drinki

321、ngThe Global Spirits T3 Dialogue,organized by the China Alcoholic Drinks Association and jointly initiated by Kweichow Moutai,Diageo and Pernod Ricard,was held in London with the theme of Driving innovation,pursuing sustainability,and embracing future.We signed the Consensus on International Coopera

322、tion in Global Spirits T3 Dialogue jointly with Diageo and Pernod Ricard regarding advocating responsible drinking together and some other issues.In this dialogue,we proposed three suggestions:establishing a T3 hosting mechanism,establishing a dialogue and communication mechanism,and advocating resp

323、onsible drinking together.Regarding advocating responsible drinking together,we hope to work together with other alcoholic drinks enterprises to promote the concept of drinking healthily and responsibly.The Company would like to join the International Alliance for Responsible Drinking(IARD)in the fu

324、ture to actively promote the responsible drinking practices of the global spirits industry.Kweichow Moutai put forward the proposal of advocating responsible drinking together in Global Spirits T3 DialogueWe conduct responsible marketing audits,inspects marketing and promotion practices and rectifie

325、s issues if necessary to improve business.Responsible Marketing Audit In 2023,Kweichow Laymau Baijiu Co.,Ltd.initiated the construction of its internal control system and compiled the Internal Control Handbook of Guizhou Laymau Liquor Industry Co.,Ltd.,which includes marketing channel management,sal

326、es business management,and customer relationship management.It regularly conducts responsible marketing audit,conducting self-examination and self-correction for problems in marketing,and disclosing the audit results.In 2023,Guizhou Laymau Liquor Industry Co.,Ltd.identified the lack of institutional

327、ized standards for monitoring advertisements from an audit,and some advertisements were not monitored.In this regard,it actively carried out rectification.Kweichow Laymau Baijiu Co.,Ltd.conducted annual responsible marketing auditKweichow Moutai Baijiu Import and Export Co.,Ltd.has incorporated resp

328、onsible marketing into its internal audit process,and actively provides relevant contents for audit,including the publicity of Moutai marketing strategies,products,responsible drinking,and environmental protection through online and offline advertising channels.Kweichow Moutai Baijiu Import and Expo

329、rt Co.,Ltd.conducts responsible marketing auditsIn 2023,the Company participated the 2023 National Responsible Drinking Awareness Week,a nationwide public welfare campaign initiated by the China Alcoholic Drinks Association(CADA).More than 1,300 third-generation exclusive stores of Kweichow Moutai B

330、aijiu Sales Co.,Ltd.and 187 experience centers of Kweichow Moutai Jiang-flavor(Moutai-flavor)Baijiu Sales Co.,Ltd.participated in the event,covering 32 provinces,municipalities and autonomous regions across China.During the event,the Company promoted the concept of responsible drinking and strived t

331、o enhance the awareness of responsible drinking among the public and consumers by posting posters at stores and distributing leaflets.Kweichow Moutai actively promotes the concept of responsible drinkingA poster on responsible drinkingLeaflets on responsible drinking1,300The number of the third-gene

332、ration exclusive stores of Kweichow Moutai Baijiu Sales Co.,Ltd.amounts to32The responsible drinking campaign has coveredProvinces,autonomous regions and municipalities nationwide52532023 Environmental,Social and Governance ReportKweichow Moutai Co.,Ltd.We have established a customer service center,

333、revised the Management Measures for Customer Consultation and Complaints,and developed the Kweichow Moutai Standard Service Language for Exclusive Stores,as well as the Kweichow Moutai Standardized Service Language Handbook.In addition,we have improved the channels and methods for customers to voice their concerns such as the 400 customer service hotline,self-operated stores in other provinces and