1、27th Annual Global CEO Survey:India perspectiveThriving in an age of continuous reinventionwww.pwc.in/ceosurvey2024 227th Annual Global CEO Survey:India perspectiveForewordFor businesses in India,2024 holds promise.Optimism voiced by business leaders in India runs through PwCs 27th Annual Global CEO

2、 Survey:India perspective.Stressing the imperative to embrace change,most CEOs polled said they have started taking concrete steps toward reinvention to remain resilient.Indias air of positivity is being felt across the world,too the CEO Survey shows that India has risen to the fifth position as an

3、investment destination for global CEOs,up from the ninth position it held in 2023.Clearly,despite three years of global macroeconomic headwinds including a pandemic that severely impaired businesses and conflicts in Europe and West Asia India is looking at robust gross domestic product(GDP)growth.Gl

4、obal companies are hopeful about the future,too,though unlike their visibly upbeat India counterparts they are still somewhat cautious in their predictions for the year.As per our survey results,86%of India CEOs said they believed the Indian economy would improve as against 44%of global CEOs who bel

5、ieved this about their respective territories.It was against this backdrop defined by positive trends in the Indian economy that the 27th Annual Global CEO Survey was conducted.PwC surveyed 4,702 CEOs across 105 countries and territories,79 of whom were from India.41%of India CEOs represented privat

6、ely owned companies;59%were from publicly listed companies.The sector-wise break-up showed that the largest number of business leaders were from the industrial manufacturing and automotive sector(24%),and consumer sector(24%),followed by financial services(16%),energy,utilities and resources(15%),te

7、chnology,media and telecommunications(11%),and healthcare(10%).327th Annual Global CEO Survey:India perspectiveKey India findings.Almost 9 out of 10 India CEOs believe that the Indian economy will improve.7 out of 10 India CEOs are very confident about their companys prospects for revenue.growth ove

8、r the next three years.Changing customer preferences,agree India CEOs,is the top reinvention driver.Cyber and health risks along with inflation are the three key threats in the next 12.months.Generative AI(GenAI),India CEOs anticipate,will deliver significant top-and bottom-line.benefits and enhance

9、 their companys ability to build trust with stakeholders.For India CEOs,the top thr ee reinvention actions to create,deliver and capture value are:.adopting new technologies.developing novel products/servicesforming new strategic partnerships.Evidently,a majority of Indian business leaders are takin

10、g proactive steps to ensure long-term business viability as they mobilise resources to deal with two megatrends climate change and technological disruptions,particularly GenAI.This years report,therefore,is.built ar ound three themes that emerge from the survey findings:Indias growth story:Reviews t

11、he state of the Indian economy,India market and factors.that account for the long-term viability of business models.Impetus to reinvent:Examines two megatrends,climate change and technological.disruption caused by GenAI,that compel further reinvention.Roadmap to reinvention:Outlines four essential a

12、ctions to jumpstart continuous reinvention.With the Indian economy looking up and Indian company heads exploring new ways to advance growth,the survey underscores what it will take to stay the course.Sanjeev KrishanVivek PrasadChairperson,PwC in IndiaPwC India Markets Leader427th Annual Global CEO S

13、urvey:India perspectiveIndias growth storyThere is good reason for the climate of cheer among India CEOs,for international,domestic and government bodies have all underscored Indias strong GDP growth.The India Development Update,1 the World Banks half-yearly report on the Indian economy,observed in

14、October 2023 that despite significant global challenges,India was one of the fastest-growing major economies at 7.2%in FY 202223.Its growth rate was the second-highest among G20 countries.According to official figures released in November 2023,2 the GDP grew by 7.6%in the September quarter significa

15、ntly higher than the 6.2%recorded during this period in 2022.This rise was propelled by strong growth in sectors including mining,construction and manufacturing on a low base.The index of industrial production(IIP)also recorded a 16-month high of 11.7%in October 2023.The projections may vary but the

16、re is unanimity about Indias strong GDP growth.If the predictions follow through,the Indian economy will remain resilient despite global challenges in FY 202425.Now the worlds fifth-largest economy,India is likely to become the third-largest by 2030 with a projected GDP of USD 7.3 trillion,according

17、 to S&P Global Market Intelligence.3 The countrys GDP could expand 67.1%every year between 2024 and 2026,S&P Global Ratings stated in December 2023.4The private sector is expected to play a key role in achieving this goal,5 but as the India CEOs responses show,there is little room for complacency.Th

18、e gross value added(GVA)growth for the services sector slowed to 5.8%in Q2 FY24,while purchasing managers index(PMI)services eased in October and November 2023.This can be due to saturation of pent-up demand and a slowdown in global demand for services.Besides,the conflict in Europe persists,and the

19、 war in West Asia may eventually adversely affect India if oil prices,trade flows and shipping costs are impacted.Geopolitical upheavals,lagged effects of high global interest rates and sluggish global demand could slow global economic growth over the medium term.1 Indias growth to remain resilient2

20、 Estimates of GDP3 India set to become third largest economy4 Growth prospects remain strong5 Indias growth story 527th Annual Global CEO Survey:India perspectiveCEOs confidence in sync with Indias growthThe survey reflects confidence,spotlighting the fact that CEOs are more upbeat about their compa

21、nys growth than they were last year.India leaders optimism about their own territorys economic growth has seen a nearly 30%increase compared to 2023,with a staggering 86%agreeing that the Indian economy would improve.This year,India CEOs optimism about their own territorys economic growth sees a nea

22、rly 30%increase compared to last year Question:How do you believe economic growth(i.e.GDP)will change,if at all,over the next 12 months in your territory?90%75%57%29%86%44%8%15%12%11%19%1%17%28%59%3%37%0%10%20%30%40%50%60%70%80%90%100%IndiaGlobalIndiaGlobalIndiaGlobal202220232024ImproveStay the same

23、DeclineGlobal perception validates Indias position as an investment destination.India is in the fifth position,up from ninth in 2023.The fourth most-favoured destination in 2020,India slipped to the fifth position a year later,the eighth spot in 2022 and ninth in 2023.The most important investment d

24、estinations for India CEOs,the survey showed,are the US,Germany,China,the UAE and the UK,in that order.627th Annual Global CEO Survey:India perspectiveAs an investment destination,India has moved to the 5th position in 2024 from the 9th position in 2023 Question:Which three countries/territories,exc

25、luding the country/territory in which you are based,do you consider most important for your companys prospects for revenue growth over the next 12 months?30%29%13%9%9%9%6%6%5%4%4%4%3%USChinaGermanyIndiaUKAustraliaJapanFranceBrazilCanadaVietnamRussiaIndonesia202035%28%17%11%8%7%6%5%5%5%4%4%4%USChinaG

26、ermanyUKIndiaJapanFranceBrazilAustraliaCanadaMexicoItalyRussia202129%21%15%14%8%7%7%7%5%5%4%4%4%4%USChinaGermanyUKAustraliaFranceJapanIndiaCanadaBrazilSingaporeRussiaMexicoIndonesia202240%23%18%18%11%7%7%7%6%4%4%3%3%3%USChinaGermanyUKAustraliaCanadaJapanFranceIndiaBrazilMexicoSingaporeRussiaItaly202

27、329%21%15%14%8%7%7%7%5%5%4%4%3%USChinaGermanyUKIndiaFranceCanadaJapanAustraliaMexicoUAESaudi ArabiaItaly2024Top 5OtherIndia appears to have countered the impact of the global economic slowdown through government capex spending,domestic demand and its other economic shock absorbers.Strong fundamental

28、s,healthier balance sheets for banks and corporates,fiscal consolidation,manageable external balance,and substantial foreign exchange reserves contribute to a positive outlook.6India leaders are convinced that their companies are on the right track.When asked how confident they were about their comp

29、anys growth over the next 12 months,62%of India CEOs said they were extremely or very confident,as against 37%of global CEOs.About 70%of India CEOs as against 49%of global CEOs said they were confident of their companys prospects for revenue growth over the next three years.6 RBI keeps repo rate unc

30、hanged 727th Annual Global CEO Survey:India perspectiveIndia CEOs have higher expectations of the growth of their own revenue over the next 12 months and the next 3 years than their global counterpartsQuestion:How confident are you about your companys prospects for revenue growth over the next 12 mo

31、nths?Question:How confident are you about your companys prospects for revenue growth over the next 3 years?62%23%5%9%1%37%32%20%10%1%0%10%20%30%40%50%60%70%IndiaGlobalIndiaGlobal70%24%4%1%1%49%33%14%3%1%0%10%20%30%40%50%60%70%80%Extremely/very confidentModeratelyconfidentSlightlyconfidentNotconfiden

32、tDontknowExtremely/very confidentModeratelyconfidentSlightlyconfidentNotconfidentDontknowNeed to unlock labour market potential While most India CEOs are confident about the future,a sizeable section is concerned about the need to embrace change to keep pace with future trends.While 59%of India CEOs

33、 as against 53%of global CEOs said their companies would remain economically viable for more than 10 years if they continued on their current trajectory,38%said their companies would remain economically viable for less than 10 years in this scenario.827th Annual Global CEO Survey:India perspective59

34、%of India CEOs said if their company continued on its current path,it would be viable for more than 10 yearsQuestion:If your company continues running on its current path,for how long do you think your business will be economically viable?59%53%50%51%52%53%54%55%56%57%58%59%60%More than 10 yearsIndi

35、aGlobalIndeed,the headwinds have to be factored in.While inflation pressures are receding and there are expectations of early rate cuts in 2024 by monetary authorities both in the US and India,inflation risks and labour market tightness risks still persist.More climate and geopolitical shocks could

36、cause additional food and energy price spikes.Intensifying geoeconomic fragmentation could constrain the flow of commodities across markets,causing further price volatility and complicating the green transition.7Be that as it may,riding on the promise of growth,the 2024 survey shows that companies n

37、ow expect to expand over the coming year.In 2023,India CEOs were concerned about reducing workforces.While 19%had then said they were implementing hiring freezes,16%said they were reducing the size of their workforce.This year,57%of India CEOs said they were likely to consider an increase in headcou

38、nt by 5%or more over the next 12 months,along with an increase in prices of products or services.7 World Economic Outlook,Navigating global divergencies927th Annual Global CEO Survey:India perspectiveIndia CEOs are likely to consider an increase in headcount by 5%over the next 12 months,along with a

39、n increase in prices of products or servicesQuestion:To what extent will your company increase or decrease the following in the next 12 months?57%39%51%54%35%38%42%34%8%22%6%11%0%1%1%1%0%10%20%30%40%50%60%IndiaGlobalIndiaGlobalHeadcountPrices of products or servicesLittle to no change(between 5%decr

40、ease and 5%increase)Increase(by 5%or more)Dont knowDecrease(by 5%or more)Globally,the sectors that were most likely to see a 5%increase in headcount were private equity(61%),hospitality and leisure(56%),engineering and construction(56%),and technology(56%).61%56%56%56%51%49%48%45%43%43%41%41%40%39%3

41、8%38%38%38%33%33%31%31%25%Private equityHospitality and leisureEngineering and constructionTechnologyEnergyBusiness servicesHealthcarePharma and life sciencesAsset and wealth managementPower and utilitiesTransportation and logisticsBanking and capital marketsTelecommunicationsManufacturingInsuranceM

42、edia and entertainmentReal estateRetailAutomotiveMetals and miningConsumerChemicalsForest,power and packagingIndicative hiring trends,globallyQuestion:To what extent will your company change its headcount in the next 12 months?(Showing only increase by 5%or more responses)1027th Annual Global CEO Su

43、rvey:India perspectiveImpetus to reinventIndia is evolving into a competitive alternative with substantial improvements in manufacturing competitiveness and favourable demographic tailwinds.A slew of policies and incentives including production-linked incentive schemes,export-linked incentives,refun

44、ds under the provisions of GST legislation,tax benefits for start-ups,and a liberal foreign direct investment(FDI)policy offered across sectors by the government has boosted confidence.But there is,at the same time,an imperative need for introspection and change.For long-term viability and growth,co

45、mpanies will have to reinvent themselves keeping in mind a host of direct and indirect issues.Cyber and health risks,and inflation figured high among India CEOs concerns around factors impacting the growth of their businesses,while changing customer preferences and technological shifts,primarily evo

46、lving GenAI,were identified as top drivers of reinvention.Climate change was the other megatrend expected to accelerate the impetus to reinvent.Sanjeev BikhchandaniEntrepreneur and Co-founder,Info Edge(,)Great businesses are built on deep customer insights insights about unsolved problems and about

47、customer behaviour.N started based on a simple customer insight that jobs are a high-interest category of information.1127th Annual Global CEO Survey:India perspectiveQuestion:Please indicate the extent to which the following factors have driven changes to the way your company creates,delivers and c

48、aptures value in the last five years.India CEOs rank changes in customer preferences as the top reinvention driver,followed by technological change57%47%61%42%37%25%33%27%30%23%35%29%28%38%13%15%11%14%22%30%22%4%8%5%8%15%8%1%4%2%0%20%40%60%80%100%Technological changeGovernment regulationsChanges in

49、customerpreferencesCompetitor actionsSupply chain instabilityClimate changeDemographic shiftsIndiaTo a large/very large extentTo a limited extentDont knowTo a moderate extentNot at all or to a very limited extent46%42%42%32%31%22%19%32%30%33%36%31%25%32%18%20%20%24%23%28%30%4%7%5%7%14%23%17%1%1%1%2%

50、2%0%20%40%60%80%100%GlobalTo a large/very large extentTo a limited extentDont knowTo a moderate extentNot at all or to a very limited extent9%Changing customer preferences is the key driver of the transformative agendaFor India CEOs,the customer is central and 61%said customer preferences had led to

51、 changes in how their companies created,delivered and captured value in the last five years.PwCs 2023 Global Consumer Insights Pulse Survey India perspective found that altering consumer behaviours have necessitated changes in how businesses manage the consumer 1227th Annual Global CEO Survey:India

52、perspectiveexperience.8 For instance,consumers now increasingly use the internet to research products before purchase.This means businesses not only have to manage purchase and post-purchase outcomes but also influence pre-purchase behaviour to reach the consumer at the point of decision making.9 In

53、dia CEOs felt technological change(57%)and government regulations(47%)were also prominent triggers of change.Several countries,including India,10 are rolling out regulatory provisions for GenAI,such as transparency and accountability regulations,data privacy requirements and compliance.There have al

54、so been calls for a global regulation.11 Companies need to anticipate and factor in future compliance to stay ahead of the curve.Inflation and cyber risks are the biggest threats in the short term India CEOs saw inflation and cyber risks as the biggest threats to their businesses in the short term(1

55、2-month period).Indias annual retail inflation hit a 15-month high of 7.44%in July 2023 but had cooled to around 5.5%in November 2023.12 The current inflation is primarily driven by rising food prices,but as is evident from CEOs responses it raises concerns about more generalised price pressures imp

56、acting consumer demand and management of costs.8 PwC,Global Consumer Insights Survey,India perspective9 Ibid.10 India will regulate AI 11 Global regulation of AI 12 India inflation rate Sanjeev BikhchandaniEntrepreneur and Co-founder,Info Edge(,)We have a whole bunch of measures in place for cyberse

57、curity and we deploy technology and buy the best tools,and thus far have not had a hack.While we are ultra careful,hackers are always one step ahead.So one can never boast or brag.We can just be a little paranoid and keep working.1327th Annual Global CEO Survey:India perspectiveIndia CEOs believe cy

58、ber and health risks along with inflation are the three key threats in the next 12 months,resulting in greater impetus to reinventQuestion:How exposed do you believe your company will be to the following key threats in the next 12 months?IndiaExtremely:Highly exposedModerately exposedSlightly expose

59、dMinimally exposedDont know28%28%27%23%22%16%4%48%39%27%53%29%37%20%20%25%23%13%24%32%28%4%8%23%11%25%47%1%1%InflationCyber risksHealth risksMacroeconomicvolatilityClimate changeGeopoliticalconflictSocialinequalityGlobal24%24%21%18%12%11%5%41%42%38%35%26%25%19%27%25%30%30%34%36%33%7%9%11%17%27%27%42

60、%1%1%1%1%InflationMacroeconomicvolatilityCyber risksGeopolitical conflictClimate changeHealth risksSocial inequalityExtremely:Highly exposedModerately exposedSlightly exposedMinimally exposedDont know14%It comes as no surprise that the perceived risk from cyberthreats gained equal prominence in the

61、2024 survey.28%of India CEOs expect extreme/high exposure to it,compared to 18%last year.The findings echo the results of PwCs Global Risk Survey 2023,in which cyber was ranked second to inflation on the threat list.1313 PwCs Global Risk Survey 20231427th Annual Global CEO Survey:India perspectiveCE

62、Os have good reason for concern,given the widening adoption of information technology in business processes and increasing cyberattacks that have led to the loss of customer data and revenue.Singapore-based cybersecurity firm CYFIRMAs 2023 India Threat Landscape Report says India was the most target

63、ed country globally in 2022,facing 13.7%of all cyberattacks,followed by the US with 9.6%.14Health threats also figure high on the India CEOs list,with 27%saying they expected their companies to be extremely and highly exposed to health concerns over the next 12 months.Morbidity and mortality have a

64、direct impact on productivity,and India has been struggling with an increasing disease burden.A study by the Indian Council of Medical Research(ICMR)estimates that the proportion of deaths due to non-communicable diseases(NCDs)increased from 37.9%in 1990 to 61.8%in 2016.15 Cardiovascular and respira

65、tory diseases top the list of NCDs,followed by diabetes and cancer.Respiratory and cardiac diseases are exacerbated by the extremely high air pollution levels in many regions of the country.The concern over health is evident with employees actively seeking employers who offer generous health insuran

66、ce for their families.16 Besides,the effects of the COVID-19 pandemic still linger,and similar outbreaks cannot be ruled out.Climate action is work in progressThe ramifications of climate change are particularly alarming for India.Extreme heat waves,droughts,and unpredictable rain threaten lives and

67、 jeopardise the countrys agrarian landscape,17 risking the food security of 1.4 billion people.The economic consequences of climate change,too,would be far-reaching.The labour hours lost due to extreme heat and humidity could cost India up to 4.5%of its GDP by 2030.18 Climate-related events are alre

68、ady impacting business.In a PwC analysis,100 major businesses reported that the financial impacts due to physical climate risks were equal to about 10%of annual sales and 4%of their market value.1914 India most targeted country by cyber attackers15 Status of NCDs in India16 Health insurance benefits

69、 at workplace influence job seekers17 World Bank,India:Climate change impacts18 How climate change will hurt Indias economy19 World Economic Forum and PwC,Accelerating business action on climate change adaptation1527th Annual Global CEO Survey:India perspectiveIndia CEOs responses on climate change

70、issues in the 2024 survey show a keen awareness of the urgency to speed up climate action,but they recognise that it is still work in progress.While just 8%said they had completed projects to improve energy efficiency and reduce consumption,82%said it was in progress,and only 4%said they had no plan

71、s.India CEOs reported progress on decarbonisation,climate adaptation,reskilling the workforce and investments in nature-based climate solutions.But they also said lack of climate-friendly technologies(49%),lack of demand from external stakeholders(44%)and lower returns on climate-friendly investment

72、s(48%)were inhibiting Indian companies ability to decarbonise to a moderate and large/very large extent.India CEOs report progress on decarbonisation,Question:Below is a list of actions climate adaptation,reskilling workforce,companies may undertake related to climate change.Which of the following b

73、est investments into nature-based climate solutionsdescribes your companys level of progress on each of these actions?IndiaInvesting in nature-based climate solutions5%54%20%13%8%Implementing initiatives to upskill orre-skill our workforce to prepare them for4%57%22%14%4%climate-driven changes to ou

74、r business modelIncorporating climaterisk into financial planning8%51%19%16%6%Implementing initiatives to protect ourcompanys physical assets and/or workforce 3%58%22%11%6%from the physical impacts of climate riskSelling products,services ortechnologies that support customers9%56%18%15%2%climate-res

75、ilience effortsInnovating new,climate friendlyproducts,services or technologies5%65%14%11%5%Improving energy efficiency including reducing our energy consumption8%82%4%4%2%0%10%20%30%40%50%60%70%80%90%100%CompletedIn-progressPlanned,but not startedWe dont plan to do thisDont know1627th Annual Global

76、 CEO Survey:India perspectiveRegulatory complexity(50%),lack of climate friendly technologies(49%),lack of demand from external stakeholders(44%)and lower returns for climate-friendly investments(48%)are inhibiting India companies ability to decarbonise*Question:To what extent,if at all,are the foll

77、owing factors inhibiting your companys ability to decarbonise its business model?20%24%25%24%2%30%24%24%20%13%25%24%17%30%21%21%21%29%22%61%4%8%5%4%3%0%10%20%30%40%50%60%70%80%90%100%Regulatory complexityLower returns forclimate-friendly investmentsLack of climate-friendlytechnologies for my sectorL

78、ack of demand fromexternal stakeholdersLack of buy-in from mymanagement team or the boardIndiaTo a large/very large extentTo a moderate extentTo a limited extentNot at all or to a very limited extentDont know*Includes large/very large and moderate extentIndia is currently at a difficult transition p

79、oint where it is trying to balance its needs for cheaper and more efficient energy for development with a shift to clean energy,where regulations,technologies,systems and infrastructure are still nascent.Investment in climate technologies both for mitigation and adaptation is hampered by an unfavour

80、able risk-return profile due to higher upfront capital costs,higher risks,low prospects of return in the immediate future and,at times,uncertainty over the benefits of adaptation.2020 TEC Brief#6 Enhancing access to climate technology financing1727th Annual Global CEO Survey:India perspectiveGenAI t

81、o deliver significant top-end benefitsTechnology in particular,GenAI was a buzzword in 2023 with recent developments opening new possibilities for businesses.21 GenAI models for applications such as customer support automation are being adopted rapidly across banking,insurance,energy,retail,healthca

82、re and other sectors.The applications include chatbots,marketing content creation that extends beyond text to graphics and video,enhanced data analytics and modelling of complex scenarios.Experts in digital technologies have flagged GenAIs potential to drive a productivity boom that can lead to sign

83、ificant economic growth.According to a recent Goldman Sachs report,GenAI has the potential to increase global GDP by 7%and boost productivity growth by 1.5 percentage points over a ten-year period.22 Several proofs of concept(POCs)are also being developed for companies in different sectors,including

84、 financial services.With GenAI,these POCs now take typically three weeks as opposed to the earlier time frame of a few months,thereby increasing productivity and efficiency by streamlining and mining data instantaneously.That in turn enables companies to move closer to the customer and build trustwo

85、rthy relationships.India CEOs anticipate GenAI will deliver significant top-and bottom-line benefits Question:To what extent will GenAI increase or decrease the following in your company in the next 12 months?71%70%46%48%13%18%20%41%39%48%4%1%4%2%30%8%9%10%11%9%0%20%40%60%80%100%Efficiencies in myem

86、ployees time at workEfficiencies in myown time at workProfitabilityRevenueHeadcountIndia64%59%46%41%13%28%34%47%52%58%4%3%2%2%25%4%4%5%5%4%0%20%40%60%80%100%GlobalIncrease(by 5%or more)Little to no change(between 5%increase to 5%decrease)Decrease(by 5%or more)Dont know21 PwC,Understanding Generative

87、 AI22 Gen AI could raise global GDP by 7 percent1827th Annual Global CEO Survey:India perspectiveThe CEO Survey findings corroborate these developments.Around 71%of India CEOs expected GenAI to increase employee efficiency over the next 12 months,while 70%believed it would improve their own performa

88、nce.They believe it will also likely increase revenue(48%)and profitability(46%).On the impact of the growing use of GenAI,around 30%of India CEOs felt it would lead to the shrinking of jobs,but there was broader acknowledgement of its potential to create new job opportunities,with 48%saying it woul

89、d have little or no impact on headcount and 13%seeing an increase.This enthusiasm for GenAI was also reflected in PwCs Global Digital Trust Insights Survey,23 which found 77%of respondents stating that GenAI would help their organisations develop new lines of business over the next three years.PwCs

90、Global Workforce Hopes and Fears Survey24 of more than 50,000 workers also revealed employees saw more positive than negative impacts of AI on their roles,despite headlines about AI-fuelled job losses.While India CEOs recognise the potential of GenAIs transformative power,they are also aware of the

91、drawbacks and dangers that range from cyber and legal risks to ethical issues.However,with an understanding of risks,guardrails could be put in place to create a safe environment for businesses.23 PwC,2024 Global Digital Trust Insights Survey24 PwC,Global Workforce Hopes and Fears Survey 20231927th

92、Annual Global CEO Survey:India perspectiveRoadmap to reinvention Reinvention is the formula for the long-term survival and sustenance of businesses.The key is to foresee disruption,anticipate a changing future,understand when to go for a strategic transformation through a change of business models o

93、r even core products and solutions,and recognise the obstacles in the way.25 While external factors are at play on supply chain instability and in the formulation or change of regulations that guide a companys marketing environment,CEOs identified challenges that were mostly within their realm of in

94、fluence such as workforce skills,technological capabilities,competing operational priorities and bureaucratic processes.25 Knowing when to reinvent Many of the reinvention barriers India CEOs are most concerned about are within their realm of influenceQuestion:To what extent,if at all,are the follow

95、ing factors inhibiting your company from changing the way it creates,delivers and captures value?41%28%28%14%22%16%16%6%13%11%24%30%22%11%27%30%29%37%20%8%25%27%32%29%28%33%28%30%27%22%10%15%19%46%24%19%27%27%41%59%2%0%10%20%30%40%50%60%70%80%90%100%Regulatory environmentCompetingoperational priorit

96、iesLack of skills in mycompanys workforceLimited financial resourcesLack of technologicalcapabilities in my companySupply chain instabilityBureaucratic processesin my companyInfrastructure challengesLack of support frominternal stakeholdersLack of supportfrom the boardIndiaTo a large/very large exte

97、ntNot at all or to a very limited extentDont knowTo a moderate extentTo a limited extent2027th Annual Global CEO Survey:India perspectiveThe following four actions can help companies jumpstart continuous reinventionTurn barriers into growth opportunitiesIndia business leaders need to address barrier

98、s strategically to turn them into growth opportunities.Regulatory constraints can serve as a catalyst for compliance excellence,while shortage of technological capabilities is an opportunity to invest in technological advancements.Lack of skills in the workforce presents an avenue for talent develop

99、ment.Businesses can therefore:.Use regulatory compliance to build trust and credibility:Multiple regulatory bodies at the state and central level can increase the compliance burden for Indian businesses.Although the government has launched a slew of initiatives to attract investors,businesses in Ind

100、ia are governed by 1,536 Acts and 69,233 compliances.26 By adapting to the regulatory environment,businesses can position themselves as ethical and responsible leaders.Turn barriers into growthopportunities Develop forward-thinkingstrategies to be fit for purpose Realign expectations inresponse to c

101、limate priorities Keep your antennae up The road ahead26 Ease of doing business?2127th Annual Global CEO Survey:India perspective.Upskill workforce:Sixty-eight per cent of business leaders in India say that lack of cloud skills remains a considerable challenge in their digital transformation journey

102、s.27 Over 30 million employees with digital skills will be needed in the country by 2026,while approximately half of the current workforce will need to upskill.28 For this,businesses need to employ effective change management strategies and facilitate a mindset shift among employees.Invest in buildi

103、ng tech capabilities,including green tech:India,like many other developing countries,is yet to take full advantage of frontier technologies29 which rely on digitalisation and connectivity.Frontier tech includes blockchain,drones,gene editing,nanotechnology,solar power,AI,the internet of things and g

104、reen hydrogen.In an index that assessed countries preparedness for frontier technologies,India ranked 46 out of 166 nations.The ranking was based on five building blocks:ICT deployment,skills,research and development(R&D)activity,industry activity and access to finance.30 Early adopters could reap b

105、enefits as the market for frontier technology is poised to grow to over USD 9.5 trillion by 2030.31Develop forward-thinking strategies to be fit for purposeTwo megatrends in business technological changes(primarily GenAI)and climate change are expected to generate opportunities and need to be factor

106、ed in when developing business strategies.Now is the time for businesses to:.Ride the GenAI wave:India CEOs responses to GenAI showed that although its adoption and strategic integration in their companies were limited,they were anticipating growing impact in the years ahead.27 Gen AI has created ne

107、w job roles 28 India Inc.needs 30 million digitally skilled professionals29 UNCTAD,Technology and innovation report 202330 Ibid.31 Ibid.2227th Annual Global CEO Survey:India perspectiveAlthough GenAI adoption and strategic integration have been limited,India CEOs anticipate growing impact aheadQuest

108、ion:To what extent do you agree or disagree with the following statements about GenAI?39%41%57%63%70%72%70%13%22%19%15%10%6%14%46%34%19%16%16%15%13%2%4%5%5%4%5%4%0%20%40%60%80%100%GenAI has been adoptedacross my companyMy company has changedits technology strategybecause of GenAIGenAI will improveth

109、e quality of my companysproducts and servicesGenAI will enhancemy companys ability to buildtrust with stakeholdersGenAI will significantlychange the way my company creates,delivers and captures valueIn the next3 yearsIn the next12 monthsIn the last12 monthsGenAI will requiremost of my workforce tode

110、velop new skillsGenAIwill increase competitiveintensity in my industryIndiaAgreeNeither agree or disagreeDisagreeDont knowWhile only 39%of India CEOs said GenAI had been adopted across their respective companies in the last 12 months,70%believed it would significantly change how their companies crea

111、te,deliver and capture value over the next three years.Wider adoption of GenAI was also expected to improve the quality of products or services(57%)and enhance the ability to build trust and engage with stakeholders(63%)over the next 12 months.The CEOs also saw GenAI increasing competitive intensity

112、 in their respective industries and expected it to have a profound impact on their workforce,requiring most of them to develop new skills over the next three years.2327th Annual Global CEO Survey:India perspectiveA notable advantage of GenAI for businesses is increased productivity.India respondents

113、 in PwCs India Workforce Hopes and Fears Survey 2023 expect a higher positive impact of AI across multiple dimensions such as increasing their productivity at work(51%),helping them learn valuable new skills(47%)and creating new job opportunities(37%).32.Use GenAI responsibly:India CEOs are fully aw

114、are that GenAI comes with its risks and will require vigilant oversight.Around 71%saw it as increasing cybersecurity risk,and 53%thought it would increase legal liabilities and reputational risks;54%said it would increase the spread of misinformation,while 39%believed it would increase bias towards

115、specific groups of customers or employees.PwCs 2024 Global Digital Trust Insights India edition survey also voiced similar concerns.Around 73%of the respondents felt that GenAI could lead to catastrophic cyberattacks in the next 12 months,while 99%said they had increased their cyber budgets.33When i

116、t comes to GenAI risks,India CEOs are most concerned about cybersecurity Question:To what extent do you agree or disagree that GenAI is likely to increase the following in your company in the next 12 months?71%54%53%39%14%20%25%27%10%19%14%25%5%6%8%9%Cybersecurity riskSpread of misinformationLegal l

117、iabilities and reputational riskBias towards specific groupof customers or employeesIndiaAgreeNeither agree or disagreeDisagreeDont know32 PwC,India Workforce Hopes and Fears Survey 202333 PwC,2024 Global Digital Trust Insights-India edition2427th Annual Global CEO Survey:India perspectiveBut theres

118、 good news too.GenAI can decipher cyberattacks/incidents as it is strong at synthesising large amounts of data from multiple systems and sources.It can help with searches and investigations,advise mitigation strategies and present complex threats in simple language.Adoption of GenAI therefore needs

119、careful planning,quality training data and tight cybersecurity protocols.Employees must be upskilled and trained to work with this new tech tool to minimise risks and optimise benefits.Organisations that are reinventing with the help of technology need to build trust within the design of that techno

120、logy.For instance,implementing PwCs Responsible AI framework will address risks associated with the use of GenAI such as data privacy concerns,bias and inaccuracy.34.Reinvent business model:India CEOs are on their toes and recalibrating.Their top three reinvention actions over the last five years ar

121、e the adoption of new technologies,development of products and services,and new strategic partnerships that enhance capabilities.Such partnerships are critical in a fast-changing environment.Recent PwC research35 suggests that companies can fulfil customer needs by working across industry boundaries

122、.34 PwCs Responsible AI35 Tapping ecosystems to power performance2527th Annual Global CEO Survey:India perspectiveTop three reinvention actions for India CEOs are adopting new technologies,developing novel products/services,forming new strategic partnerships to create,deliver and capture value Quest

123、ion:To what extent have the following actions impacted the way your company creates,delivers and captures value over the last five years?48%41%38%29%20%22%11%19%37%37%33%35%16%37%3%15%9%18%15%20%16%24%25%22%5%13%10%30%8%39%19%1%4%1%6%16%10%22%25%IndiaAdopted new technologies for ourfirm that enhance

124、d our capabilitiesDeveloped novel products/servicesFormed new strategic partnershipsthat enhanced our capabilitiesDeveloped a new technology in-houseMade acquisitions thatenhanced our capabilitiesImplemented novel pricing modelsSold or closed down businessesShifted from a global supplychain model to

125、 a regional oneTo a large/very large extentNot at all or to a very limited extentMy company hasnt taken this actionTo a moderate extentTo a limited extentSeparate PwC research36 also indicates that higher levels of annual reallocation are associated with greater reinvention and that frequent and pro

126、grammatic mergers and acquisitions can be a performance enhancer.On this count,India CEOs,while acknowledging a conservative start,say they plan to bring in their A game soon.Around 52%said they planned to make at least one acquisition over the next three years indicating that this was an essential

127、element of their business model reinvention.36 Strategy+Business,Overlooked power of day-to-day dynamism2627th Annual Global CEO Survey:India perspectiveQuestion:How many acquisitions is your company planning to make in the next three years?Question:What share of your companys resources(financial an

128、d human)do you and your management team reallocate across your businesses from year to year?52%of India CEOs plan to make one or more acquisitions over the next three years,focusing on inorganic growth as part of their business model reinvention72%of India CEOs reallocate more than 10%of their resou

129、rces year to year,indicating a greater degree of reinvention 25%52%23%26%60%14%0%10%20%30%40%50%60%70%01 or moreDont knowIndiaGlobal25%72%3%28%67%5%0%10%20%30%40%50%60%70%80%10%or lessMore than 10%Dont knowIndiaGlobalThe openness of India CEOs to reinvention is also indicated by 72%saying they reall

130、ocated more than 10%of their companys financial and human resources from year to year compared to 67%of global CEOs.Realign expectations in response to climate prioritiesIndia ranked seventh on the Climate Change Performance Index 2023,up one spot from the previous index,and it also remained among t

131、he highest performers.37 Still,the Indian industry needs fast-paced change to make it possible for the country to meet its Nationally Determined Contributions(NDCs).37 India ranks 7th on climate change performance index 2727th Annual Global CEO Survey:India perspectiveSome of the steps to be taken i

132、nclude:.Work towards decarbonisation:The development of cheap and adequate non-fossil fuel-generated power,its efficient distribution and other bottlenecks remain,forcing India CEOs to recalibrate their expectations on climate action.The issue of fossil fuels occupied centre stage at the COP28 clima

133、te change summit in Dubai in late Novemberearly December 2023,with most nations agreeing to phase out fossil fuels.38 However,the global rate of decarbonisation remains far too slow.Recent PwC research finds that the world needs to decarbonise seven times as fast as the current rate to limit warming

134、 to 1.5C above pre-industrial averages.39Technology then will play a critical role in decarbonisation.Although the need for climate technology continues to rise,equity investment in start-ups has declined for a second year amid tough conditions in private markets.40 Around 54%of India CEOs said thei

135、r companies had accepted lower rates of return in the past 12 months while evaluating climate-friendly investments.38 COP28 Summit39 PwC,Net Zero Economy Index 202340 PwC,State of Climate Tech 2023Campbell WilsonCEO and MD,Air IndiaWe subscribe to the International Air Transport Associations Net Zer

136、o by 2050 commitment,and aircraft that Air India is buying are capable of operating on blended sustainable aviation fuel(SAF).However,the key to SAF being a meaningful solution is for it to be produced and delivered at a much greater scale,so that it becomes cost-competitive;presently,it is four tim

137、es the price of regular aviation fuel.Achieving net zero will be a multi-pronged effort spanning SAF,technology,carbon offset and more,but the target of net zero is a clear focus for Air India and the industry at large.2827th Annual Global CEO Survey:India perspective54%of India CEOs have accepted l

138、ower rates of return on climate-friendly investments in the last 12 monthsQuestion:In the last 12 months,when evaluating climate-friendly investments,has your company accepted rates of return that were lower than for other investments?54%41%0%10%20%30%40%50%60%YesIndiaGlobalIndia CEOs were also spli

139、t fairly equally between those who felt constrained and those who did not in their decarbonisation efforts 50%felt regulatory complexities were holding back decarbonisation efforts to a moderate and large/very large extent.In comparison,46%found regulatory complexities had limited or no effect at al

140、l on their decarbonisation efforts.Again,on the lack of climate-friendly technologies,49%felt this inhibited decarbonisation by a very large to moderate extent,while 46%saw very limited or no impact.2927th Annual Global CEO Survey:India perspectiveIndia CEOs are split fairly equally between those wh

141、o do and do not feel constrained in their decarbonisation efforts*Question:To what extent,if at all,are the following factors inhibiting your companys ability to decarbonise its business model?20%24%25%24%2%30%24%24%20%13%25%24%17%30%21%21%21%29%22%61%4%8%5%4%3%0%10%20%30%40%50%60%70%80%90%100%Regul

142、atory complexityLower returns forclimate-friendly investmentsLack of climate-friendlytechnologies for my sectorLack of demand fromexternal stakeholdersLack of buy-in from mymanagement team or the boardIndiaTo a large/very large extentTo a moderate extentNot at all or to a very limited extentDont kno

143、wTo a limited extent*Responses considered-very large,large and moderate extent.Tap opportunities to innovate:Climate risks also offer an opportunity to innovate.Climate mitigation and adaptation efforts will generate demand for products and services that help businesses,communities,and ecosystems ad

144、apt and build resilience to climate risk.Indian business and industry will have to make some bold moves so that their organisations can weather the costs of climate change action and turn them into opportunities.3027th Annual Global CEO Survey:India perspectiveKeep your antennae upA few key areas wh

145、ere CEOs need to exercise vigilance include cybersecurity and health risks.The survey indicates that their concern regarding both these heads has increased by 10%and 6%respectively over the past one year.Many business leaders are proactively addressing cybersecurity and health crises emerging from b

146、lack swan events such as pandemics through diverse risk management approaches.Install guardrails:Integrating scenario planning into operations,supply chains and investments,coupled with crisis plans,is an effective way to prepare well.At present,there is an emphasis on agile risk management,highligh

147、ting adaptability and on fostering a responsive organisational culture.Companies are also focusing on industry collaboration to share and learn evolving risk management approaches to enhance resilience.The key lies in adopting a comprehensive and dynamic approach that develops alongside the changing

148、 scenarios because of black swan events.India CEOs believe cyber and health risks have increased over the last one year,as compared to inflation and macroeconomic volatility Question:How exposed do you believe your company will be to the following key threats in the next 12 months?28%23%28%16%22%27%

149、4%48%53%39%37%29%27%20%20%13%25%32%24%23%28%4%11%8%14%29%23%47%1%1%2024InflationMacroeconomicvolatilityCyber risksGeopoliticalconflictClimate changeHealth risksSocial inequality35%28%18%22%24%21%4%40%40%32%41%24%22%16%19%25%35%22%24%35%31%6%7%15%15%28%22%46%3%2023InflationMacroeconomicvolatilityCybe

150、r risksGeopoliticalconflictClimate changeHealth risksSocial inequalityExtremely:Highly exposedModerately exposedMinimally exposedDont knowSlightly exposed3127th Annual Global CEO Survey:India perspective41 The silent killer of new products34%of India CEOs,as against 42%of global CEOs,attribute more

151、than 20%of their total sales to new products or services introduced in the last three years Question:What percentage of your companys total sales from this year are attributable to new products or services introduced in the last three years?61%34%5%54%42%5%0%10%20%30%40%50%60%70%020%More than 20%Don

152、t knowIndiaGlobalOn the other hand,a healthy workforce is essential for exponential growth,and companies are now looking at healthcare benefits as an important incentive for recruitment and retention of employees.Monetise innovative products and services:Business leaders also need to ask themselves:

153、.Is my product aligned with changing consumer preferences?.Is my innovation monetisable?Seventy-two per cent of innovations fail to meet their financial targets or fail entirely.41 Common reasons for failures include products with too many unwanted features,an innovation no one asked for,or a produc

154、t priced so low it cant meet its revenue targets.While Indian companies have performed better than their global counterparts in many aspects,the latter have been able to monetise their innovative products better.Around 34%of India CEOs attribute more than 20%of their total sales to new products or s

155、ervices introduced in the last three years.New and innovative products are essential elements of reinvention along with changes in business processes.India CEOs therefore need to find ways to monetise their innovative products more effectively,through improved value propositions and stronger marketi

156、ng.3227th Annual Global CEO Survey:India perspectiveMaintaining the momentumThe efficiency and success of business leaders rest on their ability to foresee change,prioritise their choices for reinvention,and adapt with agility and skill.Reinvention-minded.leaders need to shift focus to critical lead

157、ership priorities such as the following:42Expand executive teams to include experts in areas critical to success such as climate.regulation and GenAI.Introduce new measures to seek solutions together as unfamiliar problems arise,.especially with new technology and climate change action.Communicate t

158、he urgency for reinvention within the organisation.Find approaches for acknowledging concerns,encouraging employees to adapt.Reward openness to learning and build trust.42 Strategy+Business,The reconfiguration imperativeCampbell WilsonCEO and MD,Air IndiaTrust is the bedrock not just for the custome

159、r but also for the employees and every other stakeholder in our ecosystem.There is a strong interplay in these relationships and each of those relationships is built on enormous trust and expectation.Like CEOs worldwide,India CEOs must look at continuous reinvention to deal with disruptions and barr

160、iers,and turn challenges into opportunities in a fast-changing landscape impacted continuously by new technology and climate change.But India CEOs have a definite advantage in that they operate in one of the worlds fastest-growing major economies and a favoured investment destination.They may thus b

161、e better placed to reshape the future of their organisations.3327th Annual Global CEO Survey:India perspectiveContributors Dr Rana MehtaRanen BanerjeePartner and Leader HealthcarePartner,Economic Advisory Services and Government Sector Leader Indranil Mitra,Ph.D Managing Director,Advanced Analytics,

162、Sambitosh MohapatraAI and GenAIPartner and ESG L Joseph Martin Chazhoor FrancisManu DwivediSenior Director and ESG Markets LeaderPartner and Leader,Cyber SRajnil Mallik Somick GoswamiPartner and Leader,Advanced AnalyticsPartner and Transformation LEditorial teamVishnupriya Sengupta,Dion DSouza,Ruchi

163、ka Uniyal and Sourav MannaDesignKirtika Saxena27th Annual Global CEO Surveywww.pwc.in/ceosurvey2024 pwc.inData Classification:DC0(Public)In this document,PwC refers to PricewaterhouseCoopers Private Limited(a limited liability company in India having Corporate Identity Number or CIN:U74140WB1983PTC0

164、36093),which is a member firm of PricewaterhouseCoopers International Limited(PwCIL),each member firm of which is a separate legal entity.This document does not constitute professional advice.The information in this document has been obtained or derived from sources believed by PricewaterhouseCooper

165、s Private Limited(PwCPL)to be reliable but PwCPL does not represent that this information is accurate or complete.Any opinions or estimates contained in this document represent the judgment of PwCPL at this time and are subject to change without notice.Readers of this publication are advised to seek

166、 their own professional advice before taking any course of action or decision,for which they are entirely responsible,based on the contents of this publication.PwCPL neither accepts or assumes any responsibility or liability to any reader of this publication in respect of the information contained within it or for any decisions readers may take or decide not to or fail to take.2024 PricewaterhouseCoopers Private Limited.All rights reserved.KS/January 2024-M&C 34250