1、DATA SNAPSHOTDATA SNAPSHOTGlobal Study:How Consumers Choose Which Companies to Buy From,2024James Scutt,XMPPrincipal XM CatalystTalia QuaadgrasResearch Program ManagerApril 2024Copyright 2024 Qualtrics.All rights KEY FINDINGS IN THIS REPORTAs part of Qualtrics XM Institutes 2023 Global Consumer Stud

2、y,we asked 28,600 consumers if they had a choice of companies to buy from,which two options they would choose of five:one that(1)offers very good products/services,(2)offers very good customer support,(3)offers low prices,(4)does good things for society,or(5)has an easy-to-use website/mobile app.Fro

3、m our analysis,we learned that:+Consumers prioritize product quality.In all countries,when given a choice,consumers have the strongest preference to buy from companies that have good products/services.This preference is strongest amongst Japanese consumers and weakest for New Zealanders.+Consumers w

4、ant to be treated well.Good customer service support is the second-strongest global priority.High-income consumers have the highest propensity to buy from a company with good customer service,while low-income consumers have the lowest.+Younger consumers care about easy digital experiences.Consumers

5、under the age of 35 are more likely to buy from companies with an easy-to-use website/mobile app compared to their older peers.Young people are more likely to prioritize digital ease over a company that does good things for society.+Societal good ranges in importance.Globally,consumers are least lik

6、ely to prioritize buying from a company that does good things for society.Canadians are least likely to buy with consideration for societal good,while Emirati consumers are most likely to do so.Executive SummarySTUDY KEY FACTS Global consumer study Online panel study Conducted in Q3 of 2023 26 count

7、ries 28,400 consumersCopyright 2024 Qualtrics.All rights STUDY OVERVIEW The data for this report comes from a global consumer study that Qualtrics XM Institute conducted in the third quarter of 2023.Using an online survey,XM Institute collected data from 28,400 consumers across 26 countries/regions:

8、Argentina,Australia,Brazil,Canada,China,Colombia,Finland,France,Germany,Hong Kong(China),India,Indonesia,Italy,Japan,Mexico,the Netherlands,New Zealand,the Philippines,Singapore,South Korea,Spain,Sweden,Thailand,the United Arab Emirates,the United Kingdom,and the United States.XM Institute surveyed

9、approximately 1,200 consumers from each of the countries except those listed below.To ensure that the data was reflective of the population within those countries,we set quotas for responses to match the gender,age,and income demographics of each country.The following countries sample sizes are as f

10、ollows:Hong Kong:400.Finland&New Zealand:600.Singapore and the UAE:800.Global Study:How Consumers Choose Which Companies to Buy From,2024FIGURES IN THE REPORT1.Company Choice:by Age2.Company Choice:by Country(Part 1)3.Company Choice:by Country(Part 2)4.Company Choice:Argentina5.Company Choice:Austra

11、lia6.Company Choice:Brazil7.Company Choice:Canada8.Company Choice:Colombia9.Company Choice:China10.Company Choice:Finland11.Company Choice:France12.Company Choice:Germany13.Company Choice:Hong Kong14.Company Choice:India15.Company Choice:Indonesia16.Company Choice:Italy17.Company Choice:Japan18.Comp

12、any Choice:Mexico19.Company Choice:Netherlands20.Company Choice:New Zealand21.Company Choice:Philippines22.Company Choice:Singapore23.Company Choice:South Korea24.Company Choice:Spain25.Company Choice:Sweden26.Company Choice:Thailand27.Company Choice:United Arab Emirates28.Company Choice:United King

13、dom29.Company Choice:United StatesMethodologyCopyright 2024 Qualtrics.All rights Company Choice:by Age+Across all countries and age groups,consumers are most likely to buy from a company that offers good products/services(61%),followed by one that offers good customer service support(47%).+Younger c

14、onsumers are the most likely to choose to buy from a company that has an easy-to-use website/mobile app(33%).+Consumers 55 or older are more likely than others to prefer a company that does very good things for society(21%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers acro

15、ss 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 61%60%62%60%47%48%48%45%43%43%44%42%18%21%17%19%30%29%30%33%Overall55+35-5418-34Offers good products/servicesO

16、ffers good customer service support Offers low pricesDoes good things for societyHas an easy-to-use website/mobile appCompany Choice:by Country(Part 1)+Colombian consumers have the strongest propensity to buy from a company that offers good customer service support(56%).+Canadian consumers are least

17、 likely to prioritize buying from a company with an easy-to-use website/mobile app(22%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy fr

18、om,which of the following would you choose?choose two 61%59%57%53%57%55%60%64%66%65%64%63%61%50%49%53%51%43%52%38%56%53%46%55%47%47%44%30%29%32%45%47%52%36%21%56%37%52%47%18%27%26%30%21%18%19%15%27%11%11%14%13%27%36%34%35%34%28%31%29%32%22%33%24%33%ItalyIndonesiaIndiaHong KongGermanyFranceFinlandCol

19、ombiaChinaCanadaBrazilAustraliaArgentinaOffers good products/servicesOffers good customer service support Offers low pricesDoes good things for societyHas an easy-to-use website/mobile appCompany Choice:by Country(Part 2)+Emirati consumers are the most likely to prefer buying from a company that doe

20、s good things for society(31%),while Japanese consumers are least likely to do so(10%).+Japanese consumers have the strongest preference to buy from companies that offer good products/services(81%),followed by Filipino consumers(70%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 cons

21、umers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 67%61%52%58%67%59%69%58%70%51%64%58%81%44%47%44%52%35%47%45%45%52%46%45%53%31%52%53%35%31%58%48%39%4

22、2%37%45%47%38%57%13%12%31%23%14%18%18%21%15%25%15%16%10%24%27%38%36%26%28%30%36%26%33%28%35%20%USUKUAEThailandSwedenSpainSouth KoreaSingaporePhilippinesNew ZealandNetherlandsMexicoJapanOffers good products/servicesOffers good customer service support Offers low pricesDoes good things for societyHas

23、an easy-to-use website/mobile appCompany Choice:Argentina+Argentinian consumers have the greatest propensity to buy from companies that offer good products/services(61%).High-income Argentinians prioritize this characteristic the most(70%).+Older consumers are slightly more likely to prefer buying f

24、rom companies with good customer service support compared to those with low prices,while younger consumers prefer the opposite.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf

25、you had a choice of companies to buy from,which of the following would you choose?choose two 61%47%47%13%33%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age56%65%60%47%49%44%44%49%47%22%9%11%32%28%

26、38%By Household Income70%55%57%48%47%45%45%43%52%8%19%12%29%36%33%Low incomeMiddle incomeHigh income18-34 years35-54 years55 years or olderCompany Choice:Australia+Australian consumers are most likely to prefer buying from companies that offer good products/services(63%),followed by those that offer

27、 low prices(52%).+Australian consumers over age 55 are 10 points less likely than those 54 or under to prefer buying from a company that does good things for society.+Low-income consumers are more than 10 points more likely to buy from a company offering low prices compared to middle-and high-income

28、 consumers.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 63%47%52%14%24%Offers g

29、ood products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age72%60%55%54%45%41%51%50%55%7%17%17%15%27%31%By Household Income63%61%65%46%48%47%49%48%60%14%16%11%28%28%17%18-34 years35-54 years55 years or olderLow income

30、Middle incomeHigh incomeCompany Choice:Brazil+Brazilian consumers most prefer buying from companies that offer good products/services(64%),followed buy those that have good customer service support(55%).+Younger consumers are the most likely to prefer companies that offer good customer service suppo

31、rt.+High income Brazilian consumers are the most likely to prefer buying from companies with an easy-to-use website/mobile app(34%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABO

32、UTIf you had a choice of companies to buy from,which of the following would you choose?choose two 64%55%37%11%33%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age68%63%63%53%55%57%35%37%37%13%11%11%

33、31%33%33%By Household Income67%63%62%57%54%55%31%40%38%11%12%12%34%31%33%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Canada+Canadian consumers are most likely to choose to buy from a company that offers good products/services(65%),followed buy those that o

34、ffer low prices(56%).+Older Canadian consumers are the least likely to prioritize buying from a company that does good things for society,at 4%,16 points less than consumers under the age of 34.+Middle-income consumers are the most likely to prioritize buying from companies that offer good customer

35、service support(50%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 65%46%56%11%2

36、2%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age73%61%58%53%42%42%55%61%52%4%11%20%15%25%27%By Household Income65%63%66%45%50%43%53%56%60%11%11%10%26%19%20%18-34 years35-54 years55 years or older

37、Low incomeMiddle incomeHigh incomeCompany Choice:Colombia+Colombian consumers most prefer buying from companies that offer good products/services(64%)and those with good customer service support(56%).+Middle-aged consumers are the most likely to prioritize buying from companies that offer good custo

38、mer service support(59%).+High-income consumers most prioritize buying from companies that offer good products/services and least prioritize those that do good things for society.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Ins

39、titute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 64%56%36%15%29%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobil

40、e appBy Age54%66%68%53%59%54%33%36%37%27%11%13%32%28%27%By Household Income70%58%65%59%54%54%33%37%38%10%22%13%28%29%29%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:China+Chinese consumers are more likely to prioritize buying from companies with an easy-to-

41、use website/mobile app compared to those offering low prices and those that do good things for society.+Older consumers are the least likely to buy from companies with good products/services(53%).+Low-income consumers are the least likely to buy from a company that offers good customer service suppo

42、rt and the most likely to buy from one that does good things for society.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the

43、 following would you choose?choose two 66%53%21%27%32%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age53%73%71%52%55%52%27%19%18%33%23%26%35%30%32%By Household Income80%62%57%57%56%45%17%21%26%18%2

44、9%35%28%32%37%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Finland+Finnish consumers are most likely to buy from a company that offers good products/services(60%),followed by one that offers low prices(52%).+Middle-aged Finnish consumers are the most likely

45、 to prefer buying from a company with low prices(55%).+Middle-income consumers have the highest propensity to buy from a company with an easy-to-use website/mobile app(35%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute

46、 Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 60%38%52%19%31%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appB

47、y Age62%61%54%40%35%39%49%55%54%19%18%22%30%31%32%By Household Income60%57%63%41%37%35%52%47%59%17%24%16%30%35%27%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:France+French consumers most prefer to buy from companies that offer good products/services(55%),f

48、ollowed by those that have good customer service support(52%).+Middle-aged consumers have the highest propensity to buy from companies with good customer service support(58%).+Low-income French consumers are the most likely to buy from a company that has an easy-to-use website/mobile app(30%)or one

49、that does good things for society(21%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose

50、 two 55%52%47%18%28%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age56%53%55%53%58%44%40%50%55%21%15%17%31%25%30%By Household Income61%56%47%51%55%51%45%46%51%14%17%21%29%26%30%18-34 years35-54 yea

51、rs55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Germany+German consumers are most likely to buy from a company with good products/services(57%)and least likely to prioritize buying from one that does good things for society(21%).+Young Germans are most likely to prefer buying fro

52、m companies with an easy-to-use website/mobile app(43%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would

53、you choose?choose two 57%43%45%21%34%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age60%60%51%45%45%36%49%44%41%17%19%30%29%32%43%By Household Income56%59%58%42%46%41%37%42%57%27%19%16%38%34%28%18-

54、34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Hong Kong+Hong Kong consumers are most likely to buy from a company with good products/services(53%).High-income consumers have the highest propensity to buy from this type of company,at 61%.+Young consumers are the

55、 most likely to buy from a company that has an easy-to-use website/mobile app(40%).+Low-income consumers have the strongest preference to buy from companies with good customer service support(57%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Sourc

56、e:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 53%51%32%30%35%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to

57、-use website/mobile appBy Age45%56%59%48%54%49%35%32%28%36%27%25%36%30%40%By Household Income61%53%44%52%43%57%25%38%32%23%30%36%39%35%31%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:India+Indian consumers are most likely to choose to buy from companies tha

58、t offer good products/services(57%),followed by those offering good customer service support.+Older consumers are less likely than those under 55 to prefer buying from companies with good customer service support.+Low income Indians are the most likely to prefer buying from companies with an easy-to

59、-use website/mobile app(38%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 57%53

60、%29%26%34%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age49%55%62%38%56%56%42%29%25%33%26%24%37%35%33%By Household Income67%55%51%60%46%52%21%35%32%20%31%28%32%33%38%18-34 years35-54 years55 years

61、 or olderLow incomeMiddle incomeHigh incomeCompany Choice:Indonesia+Indonesian consumers most prefer to buy from companies with good products/services(59%),followed by those with good customer service support(49%).+Older consumers have the highest propensity to buy from companies that do good things

62、 for society(40%).+Middle-income consumers are most likely to prioritize buying from companies that offer low prices.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a

63、choice of companies to buy from,which of the following would you choose?choose two 59%49%30%27%36%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age48%58%63%50%51%48%31%30%30%40%25%23%33%36%36%By Hou

64、sehold Income66%50%59%52%47%49%26%35%29%20%34%25%36%33%38%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Italy+Italian consumers most prefer buying from companies with good products/services,followed buy those that offer good customer service support.+Younger

65、 Italian consumers are the most likely to prefer buying from companies that have an easy-to-use website/mobile app(36%).+High-income consumers have the strongest preference for companies with good products/services.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 cou

66、ntriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 61%50%44%18%27%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for

67、societyHas easy-to-use website/mobile appBy Age62%62%56%53%51%43%44%45%41%19%14%24%22%28%36%By Household Income66%58%57%52%50%49%39%45%48%15%19%21%28%28%25%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Japan+Japanese consumers are most likely to prioritize b

68、uying from a company with good products/services(81%),followed by one that offers low prices(57%).+Middle-aged Japanese consumers are the most likely to prefer buying from a company that has an easy-to-use website/mobile app(26%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumer

69、s across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 81%31%57%10%20%Offers good products/services Offers good customer service supportOffers low pricesDoes g

70、ood things for societyHas easy-to-use website/mobile appBy Age83%81%76%34%27%31%57%58%56%9%11%12%16%24%26%By Household Income84%81%79%32%32%29%58%53%61%9%10%11%16%24%20%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Mexico+Mexican consumers most prefer buying

71、 from companies with good products/services(58%),followed by those that offer good customer service support(53%).+Older consumers are the least likely to prioritize good products/services when choosing a company to buy from.+High-income Mexican consumers are the most likely to prefer buying from com

72、panies with good customer service support(58%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choos

73、e?choose two 58%53%38%16%35%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age50%63%58%48%54%55%38%40%37%25%11%14%38%31%36%By Household Income65%53%57%58%50%52%35%40%39%11%20%16%31%37%36%18-34 years3

74、5-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Netherlands+Dutch consumers are most likely to prioritize buying from companies with good products/services(64%),and least likely to prioritize those that do good things for society.+Younger consumers are the most likely to

75、buy from a company with an easy-to-use website/mobile app(33%).+Middle-income consumers are the most likely to prefer buying from a company with good products/services.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2

76、023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 64%45%47%15%28%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age

77、62%68%64%49%44%41%46%49%48%18%14%13%26%27%33%By Household Income65%69%58%46%44%46%43%44%54%18%14%14%28%29%27%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:New Zealand+New Zealand consumers are most likely to prioritize good products/services(51%)when choosin

78、g a company to buy from.+Young New Zealanders are the least likely to prioritize good customer service support when choosing a company to buy from(41%),and are the most likely to prioritize an easy-to-use website/mobile app(41%).+Middle-income consumers are the least likely to prefer buying from a c

79、ompany with good customer service support.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?cho

80、ose two 51%46%45%25%33%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age52%54%48%53%43%41%40%54%44%24%23%26%32%26%41%By Household Income46%51%56%52%41%46%47%41%47%24%27%23%31%39%28%18-34 years35-54

81、years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Philippines+If given a choice,Filipino consumers are most likely to buy from a company with good products/services(70%,),followed by one with good customer service support(52%).+Older Filipinos are the least likely to prioritize

82、good products/services when choosing a company to buy from(61%).+Middle income consumers are least likely to prioritize good customer service support from a company.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023

83、 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 70%52%37%15%26%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age61%

84、69%74%53%50%53%35%40%36%23%13%14%28%27%23%By Household Income76%67%68%55%49%53%37%32%43%10%21%13%22%31%23%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Singapore+Singaporean consumers have the highest propensity to buy from a company with good products/servi

85、ces(58%),followed buy one with good customer service support(45%).+Older Singaporean consumers are the most likely to prioritize buying from a company that does good things for society(33%).+Middle-income consumers are the most likely to prioritize an easy-to-use website/mobile app when choosing a c

86、ompany to buy from.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 58%45%42%21%36%

87、Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age48%62%62%43%46%45%36%40%48%33%18%11%40%33%34%By Household Income57%58%59%44%41%48%38%44%43%25%19%18%36%39%31%18-34 years35-54 years55 years or olderL

88、ow incomeMiddle incomeHigh incomeCompany Choice:South Korea+South Korean consumers are most likely to prefer buying from a company that offers good products/services(69%).+Middle-aged consumers have the strongest preference to buy from a company with good customer service support(46%).+High-income S

89、outh Koreans have the highest propensity to buy from a company with an easy-to-use website/mobile app.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of compa

90、nies to buy from,which of the following would you choose?choose two 69%45%39%18%30%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age70%70%65%44%46%43%42%35%42%19%18%17%25%32%33%By Household Income74

91、%68%65%47%47%39%34%38%46%12%19%23%33%30%27%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Spain+Spanish consumers are most likely to prefer buying from a company with good products/services(59%),followed by those with low prices(48%).+Young Spanish consumers

92、are the most likely to prefer buying from companies with an easy-to-use website/mobile app(33%).+Low-income consumers have the strongest preference for companies that do good things for society.Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Q

93、ualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 59%47%48%18%28%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-us

94、e website/mobile appBy Age59%61%54%45%52%42%46%50%49%20%14%21%30%23%33%By Household Income62%59%56%47%49%46%46%50%48%18%15%20%27%27%30%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:Sweden+Swedish consumers most prefer to buy from a company with good products

95、/services(67%),followed by one that offers low prices(58%).+Older Swedish consumers are the most likely to care about good customer service support when choosing a company to buy from(37%).+High-income consumers are most likely to prioritize buying from a company with an easy-to-use website/mobile a

96、pp(30%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 67%35%58%14%26%Offers good

97、 products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age73%65%63%37%33%34%59%57%58%9%15%18%21%29%28%By Household Income72%67%62%35%36%35%50%58%66%13%13%15%30%26%22%18-34 years35-54 years55 years or olderLow incomeMid

98、dle incomeHigh incomeCompany Choice:Thailand+Thai consumers are most likely to prefer buying from a company that offers good products/services(58%),followed by one that offers good customer service support(52%).+Younger Thai consumers have the highest propensity to buy from a company with good produ

99、cts/services(64%)or one with an easy-to-use website/mobile app(41%).+High-income consumers have the strongest preference to buy from a company with good customer service support(57%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM

100、 Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 58%52%31%23%36%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/m

101、obile appBy Age47%62%64%48%58%50%38%29%25%34%17%18%34%34%41%By Household Income68%54%52%57%50%50%22%36%34%13%28%27%40%32%37%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:United Arab Emirates+Emirati consumers are most likely to prioritize good products/servi

102、ces(52%)when choosing a company to buy from,followed by good customer service support(44%).+We did not have a large enough sample of older Emirati consumers to report on their spending preferences.+High-income consumers are the most likely to prefer buying from companies with good customer service s

103、upport(50%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 52%44%35%31%38%Offers

104、good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age52%52%43%45%36%34%29%32%40%37%By Household Income55%53%48%50%42%39%27%36%42%28%35%31%40%35%40%18-34 years35-54 years55 years or olderLow incomeMiddle income

105、High incomeData not availableCompany Choice:United Kingdom+UK consumers are most likely to prefer buying from companies with good products/services(61%),followed by those with low prices(53%).+Younger consumers have the strongest preference to buy from companies with an easy-to-use website/mobile ap

106、p.+Middle-income UK consumers are the most likely to prioritize good customer service support when choosing a company to buy from(52%).Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYS

107、ABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 61%47%53%12%27%Offers good products/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age63%59%59%53%45%42%50%59%51%10%9%1

108、9%25%28%29%By Household Income65%61%56%44%52%44%52%51%57%11%12%14%28%24%29%18-34 years35-54 years55 years or olderLow incomeMiddle incomeHigh incomeCompany Choice:United States+US consumers are most likely to prefer buying from a company that offers good products/services(67%)and least likely to pri

109、oritize buying from one that does good things for society(13%).+Younger consumers have the strongest preference to buy from companies with an easy-to-use website/mobile app.+Only high-income US consumers are more likely to prioritize good customer service support over low prices(1 point difference).

110、Copyright 2024 Qualtrics.All rights reserved.Base:Base:28,400 consumers across 26 countriesSource:Source:Qualtrics XM Institute Q3 2023 GlobalConsumer SKEY TAKEAWAYSABOUTIf you had a choice of companies to buy from,which of the following would you choose?choose two 67%44%52%13%24%Offers good product

111、s/services Offers good customer service supportOffers low pricesDoes good things for societyHas easy-to-use website/mobile appBy Age73%67%58%48%41%41%52%53%52%8%13%21%20%26%28%By Household Income69%68%63%46%44%41%45%51%61%16%13%11%24%24%24%18-34 years35-54 years55 years or olderLow incomeMiddle inco

112、meHigh incomeAUTHORSJames Scutt,XMP Principal XM CatalystTalia Quaadgras Research Program ManagerPUBLICATION DATEApril 2024MethodologyDATA CALCULATIONEach respondent was asked to choose two of the options in response to the question:If you had a choice of companies to buy from,which of the following

113、 would you choose?The percentages shown in Figures 2-29 total to 200%to represent both choices selected for the respective overall country,age groups within a country,and household income groups within a country.Household income ranges were determined by taking the annual median household income as

114、determined for each country and grouping respondents below 80%of the median as low income,those between 80-130%of the median as middle income,and those with an annual household income of more than 130%of the median as high income.The first bar in Figure 1 was calculated by taking the average percentages across all countries,regardless of age or income.The following three bars in Figure 1 were calculated by taking the average percentages across all countries for each age group.Income groups and age groups were only reported in countries with 100+respondents.Copyright 2024 Qualtrics.All rights