1、DATA SNAPSHOTDATA SNAPSHOTGlobal Study:Consumer and Employee Attitudes Toward AIBruce Temkin,CCXP,XMPHead of Qualtrics XM InstituteDr Cecelia Herbert,PsyDPrincipal XM CatalystTalia QuaadgrasResearch Program ManagerNovember Copyright 2023 Qualtrics.All rights reserved.KEY FINDINGS IN THIS REPORTKEY F

2、INDINGS IN THIS REPORTAs part of Qualtrics and Qualtrics XM Institutes Global Employee and Global Consumer Studies,we asked respondents a series of questions to understand their attitudes toward artificial intelligence(AI).These questions explored their concerns about AI as well as their comfort usi

3、ng the technology to complete common consumer and employee activities.We used their responses to gauge the global appetite for artificial intelligence.We learned that:+Consumers in most countries think AI will have a positive impact on society.Consumers in 20 of 26 countries think AI will positively

4、 affect society.Consumers are most optimistic in UAE,India,and Singapore with a net positive view of+57,+52,and+52,respectively.Meanwhile,6 countries have a net negative view of AI,with the most negative outlook projected in Canada(-20),the UK(-16),and the US(-12).+Consumers are most concerned about

5、 the lack of a human being to connect with.On average,48%of consumers are highly concerned about the lack of a human being to connect with if companies use AI to automate their interactions with customers.They are also highly concerned about the poor quality of interactions and loss of jobs for empl

6、oyees,with 45%of respondents citing each as a concern.+There is no one-size-fits-all approach to AI.Consumers from different countries expressed substantially different levels of comfort using AI to complete common tasks,with gaps up to 59 percentage points depending on the activity.Employees intere

7、st in using AI to accomplish tasks also diverges widely across countries,differing by up to 48 percentage points.+Appetite for AI support varies.Consumers feel most comfortable using AI to check the status of an order(73%),a relatively light-touch task,compared to just 45%who are comfortable using A

8、I to get advice about a medical problem.Meanwhile 61%of employees want AI help with writing tasks,and only 29%would be interviewed for a new job/promotion by an AI bot.Executive SummarySTUDY KEY FACTSSTUDY KEY FACTS Global consumer study/global employee study Online panel Conducted in Q3 28,400 cons

9、umers/31,577 employees 26 countries/32 Copyright 2023 Qualtrics.All rights reserved.STUDY OVERVIEW STUDY OVERVIEW Data for this report comes from a global consumer study that Qualtrics XM Institute conducted in the third quarter of 2023.Using an online survey,XM Institute collected data from 28,400

10、consumers across 26 countries/regions:Argentina,Australia,Brazil,Canada,China,Colombia,Finland,France,Germany,Hong Kong(China),India,Indonesia,Italy,Japan,Mexico,the Netherlands,New Zealand,the Philippines,Singapore,South Korea,Spain,Sweden,Thailand,the United Arab Emirates,the United Kingdom,and th

11、e United States.To ensure that the data was reflective of the population within those countries,we set quotas for responses to match the gender,age,and income demographics of each country.Data also comes from a global employee study that Qualtrics conducted in the third quarter of 2023.Using an onli

12、ne survey,Qualtrics collected data from 36,772 employees across 32 countries/regions:Argentina,Australia,Brazil,Canada,Chile,Colombia,France,Germany,Hong Kong(China),India,Indonesia,Italy,Japan,Malaysia,Mexico,the Netherlands,New Zealand,the Philippines,Poland,Singapore,South Africa,South Korea,Spai

13、n,Sweden,Switzerland,Republic of China(Taiwan),Thailand,Turkey,the United Arab Emirates,the United Kingdom(excluding the Republic of Ireland),the United States,and Vietnam.For additional details on the sample makeup of these studies,please visit Study:Consumer and EmployeeSentiment on AIFIGURES IN T

14、HE REPORTFIGURES IN THE REPORT1.Societal Impact of AI2.Concern with Companies AI Usage3.Consumer Concerns with AI4.Consumer AI Concerns:Human Connection5.Consumer AI Concerns:Interaction Quality6.Consumer AI Concerns:Job Loss7.Consumer AI Concerns:Misuse of Data8.Consumer AI Concerns:Effort Required

15、9.Consumer AI Concerns:Trust10.Consumer Comfort with AI:by Activity11.Consumer Comfort with AI:Overall12.Consumer Comfort with AI:Order Status13.Consumer Comfort with AI:Tech Support14.Consumer Comfort with AI:Booking a Plane Ticket15.Consumer Comfort with AI:Billing Issues16.Consumer Comfort with A

16、I:Medical Advice17.Employee Desire for AI:by Activity18.Employee Desire for AI:Writing Tasks19.Employee Desire for AI:Personal Assistant20.Employee Desire for AI:Contacting Internal Support21.Employee Desire for AI:Coaching for Growth22.Employee Desire for AI:Formal Education23.Employee Desire for A

17、I:Performance Appraisal24.Employee Desire for AI:Job InterviewMCopyright 2023 Qualtrics.All rights reserved.This chart shows what impact consumers from each country think that AI will have on society,and the net impact(%very positive and positive minus%very negative and negative)each countrys consum

18、ers believe AI will have.ABOUTABOUTSocietal Impact of AIWhat impact do you think artificial intelligence(AI)will have on society?+The United Arab Emirates thinks the most positively about the impact that AI will have on society,with a+57%pt net positive impact,followed by India(+52%pts).+Canadians f

19、eel most negatively about the impact AI will have on society(-20%pts),followed by UK consumers(-16%pts)and US consumers(-12%pts).Base:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS6%8%6%7%17%7%9%8%

20、14%13%10%15%15%13%13%25%22%23%23%26%25%28%30%31%33%31%31%34%34%36%32%42%40%41%39%43%46%42%42%48%50%40%46%30%31%31%29%32%27%30%53%48%35%30%28%35%26%40%26%38%35%23%38%23%27%28%27%22%21%32%32%28%29%28%31%27%9%13%21%25%24%20%17%9%20%11%11%15%16%13%8%10%11%8%13%10%12%12%9%8%7%6%8%8%6%6%CanadaUKAustraliaU

21、SSwedenFranceNetherlandsJapanPhilippinesGermanyItalySpainFinlandNew ZealandSouth KoreaColombiaIndonesiaThailandArgentinaChinaBrazilMexicoHong KongSingaporeIndiaUAENet+57+52+52+50+41+36+50+35+41+37+24+38+24+21+8+8+13+22+26+1-6-6-12-11-16-20Very positive impactPositive impactNeutral impactNegative imp

22、actVery negative impactABOUTABOUTConcern with Companies AI UsageHow concerned are you about companies using artificial intelligence(AI)?+Indian consumers are most concerned about companies using AI,with 56%very concerned or concerned.Consumers in New Zealand follow behind,with 52%concerned.+Chinese

23、consumers are the least concerned about companies using AI,at 13%,followed by Japanese(14%)and Italian(17%)consumers.+Canadians are split on their level of concern an equal percentage of consumers are concerned as those unconcerned about companies using AI.Base:28,400 consumers across 26 countriesSo

24、urce:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS7%7%6%7%8%8%7%10%7%12%9%9%10%11%10%14%15%13%9%15%11%12%22%24%10%11%10%11%13%12%14%14%17%16%19%18%20%21%21%23%24%19%19%23%27%21%26%29%30%32%21%54%27%35%24%29%36%36%36%39%34%31%36%40%36%43%26

25、%32%28%24%34%29%40%30%24%23%41%29%41%33%43%32%33%24%28%18%28%34%26%16%24%35%28%31%19%24%28%19%24%20%15%26%15%14%14%20%11%19%12%18%12%6%9%14%10%11%6%7%22%6%7%6%6%ChinaJapanItalySwedenFinlandHong KongSouth KoreaBrazilGermanyArgentinaIndonesiaUKThailandColombiaSpainMexicoNetherlandsCanadaUSUAEFranceAus

26、traliaPhilippinesSingaporeNew ZealandIndiaVery concernedConcernedModerately concernedSlightly concernedNot at all concernedThis chart shows how concerned consumers from each country are about companies using AI,and the net concern(%very concerned and concerned minus%slightly and not at all concerned

27、)each countrys consumers have.This chart shows,on average across all countries,the percentage of consumers that are concerned about each problem if companies use AI to automate their interactions with customers.ABOUTABOUTConsumer Concerns with AIWhich of the following problems are you most concerned

28、 about if companies use artificial intelligence(AI)to automate their interactions with customers?27%30%44%45%45%48%Dont trust the information providedExtra effort for you in the interactionMisuse of your personal dataLoss of jobs for employeesPoor quality of the interactionsLack of a human being to

29、connect withBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS+Globally,consumers are most concerned about the lack of human being to connect with if companies use AI to automate their interaction

30、s with customers(48%).+Consumers are least frequently concerned about not trusting the information provided if companies automate their interactions(27%).This chart shows the percentage of consumers in each country that are concerned about the lack of a human being to connect with if companies use A

31、I to automate their interactions with customers.ABOUTABOUTConsumer AI Concerns:Human Connection Percentage of consumers concerned about the lack of a human being to connect with49%50%50%50%52%53%54%55%58%59%60%60%62%ItalyGermanySpainIndonesiaFinlandFranceNew ZealandIndiaCanadaAustraliaUSPhilippinesU

32、K30%38%38%39%40%42%43%44%45%45%46%47%47%JapanMexicoChinaHong KongUAEBrazilNetherlandsThailandSouth KoreaSingaporeArgentinaSwedenColombiaBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS+UK consum

33、ers are the most concerned about the lack of a human being to connect with should companies automate their interactions with customers,at 62%,followed by Filipinos and Americans(60%).+There is a thirty-two percentage point difference in the level of concern expressed between UK consumers and Japanes

34、e consumers(30%).ABOUTABOUTConsumer AI Concerns:Interaction QualityPercentage of consumers concerned about the poor quality of interactions43%44%45%46%47%49%50%51%51%53%54%54%58%BrazilGermanyFranceThailandHong KongNetherlandsPhilippinesSwedenAustraliaUSUKFinlandCanada+Fifty-eight percent of Canadian

35、 consumers are concerned about the poor quality of interactions if companies use AI to automate interactions with customers,the most acute rate of concern.+Emirati consumers are the least concerned(26%)about interaction quality being poor if companies use AI to automate interactions.26%35%39%39%40%4

36、0%41%42%42%42%43%43%43%United Arab EmiratesSouth KoreaItalySingaporeIndonesiaNew ZealandMexicoSpainColombiaIndiaChinaJapanArgentinaBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart show

37、s the percentage of consumers in each country that are concerned about poor quality of interactions if companies use AI to automate their interactions with customers.ABOUTABOUTConsumer AI Concerns:Job LossPercentage of consumers concerned about loss of jobs for employees46%48%48%49%49%50%51%51%51%51

38、%52%54%55%NetherlandsMexicoPhilippinesFranceIndonesiaUSIndiaNew ZealandUKSpainCanadaAustraliaColombia+Fifty-five percent of Colombian consumers expressed concern about a loss of jobs for employees if companies use AI to automate interactions with customers,the most across all countries.Australian(54

39、%)and Canadian(52%)consumers follow close behind.+Japanese(28%)and Chinese(31%)consumers were least likely to say they were concerned about the loss of jobs for employees.28%31%36%38%38%39%39%40%42%43%43%43%45%JapanChinaSingaporeSouth KoreaSwedenUAEThailandHong KongGermanyFinlandItalyArgentinaBrazil

40、Base:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers in each country that are concerned about loss of jobs for employees if companies use AI to automate t

41、heir interactions with customers.ABOUTABOUTConsumer AI Concerns:Misuse of DataPercentage of consumers concerned about misuse of their personal data46%47%48%49%49%49%53%53%54%54%54%56%57%PhilippinesSpainFranceUKColombiaIndonesiaCanadaArgentinaAustraliaMexicoUSBrazilJapan+At least one-third of consume

42、rs are concerned about misuse of their personal data if companies automate interactions with customers using AI in all countries/regions except for Italy,Hong Kong,and the UAE.+Japanese consumers are the most concerned about misuse of personal data,at 57%.21%29%32%34%35%36%37%38%38%39%39%42%43%UAEHo

43、ng KongItalyNew ZealandThailandGermanyFinlandNetherlandsSingaporeSwedenSouth KoreaIndiaChinaBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers in each c

44、ountry that are concerned about misuse of their personal data if companies use AI to automate their interactions with customers.ABOUTABOUTConsumer AI Concerns:Effort RequiredPercentage of consumers concerned about extra effort for them in the interaction31%31%32%32%32%33%33%35%35%38%38%39%41%Netherl

45、andsFinlandHong KongSingaporeAustraliaUKChinaUSThailandCanadaNew ZealandSouth KoreaIndia+Indian consumers are the most concerned about the extra effort theyd have to put in if companies automate their interactions with customers using AI,at 41%,followed by South Koreans(39%).+Argentinian and Colombi

46、an consumers are the least concerned about extra effort being required should companies automate their customer interactions(20%).20%20%21%21%22%22%24%26%27%28%29%30%31%ArgentinaColombiaMexicoBrazilItalyJapanFranceSwedenSpainUAEPhilippinesIndonesiaGermanyBase:28,400 consumers across 26 countriesSour

47、ce:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers in each country that are concerned about extra effort for them in the interaction if companies use AI to automate their interactions with customer

48、s.ABOUTABOUTConsumer AI Concerns:TrustPercentage of consumers thatdont trust the information provided27%29%29%30%32%32%37%38%38%39%40%42%43%New ZealandMexicoColombiaGermanyJapanNetherlandsSpainSwedenUKFinlandUSAustraliaCanada+Canadian consumers are most frequently concerned(43%)with being able to tr

49、ust the information provided should companies automate their interactions using AI,followed by Australian(42%)and American(40%)consumers.+There is a 31%pt gap between the level of concern expressed by Canadian consumers and Indonesian consumers over their ability to trust the information companies A

50、I automations may provide.12%13%14%15%19%19%20%21%21%21%23%25%25%IndonesiaHong KongChinaUAEIndiaSouth KoreaThailandSingaporeArgentinaFrancePhilippinesItalyBrazilBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserve

51、d.KEY TAKEAWAYSThis chart shows the percentage of consumers in each country that are concerned about not trusting the information provided if companies use AI to automate their interactions with customers.This chart shows,on average across all countries,how comfortable consumers are interacting with

52、 an organizations AI system to accomplish each of five interactions.ABOUTABOUTConsumer Comfort with AI:by ActivityHow comfortable would you be interacting with an organizations artificial intelligence(AI)system to accomplish the following interactions?+Across all countries,consumers expressed the gr

53、eatest comfort interacting with an organizations AI to check the status of an order,followed by getting tech support for their computer.+Thirty-two percent of consumers expressed discomfort interacting with an organizations AI to get advice about a medical problem,the highest level across all five c

54、ommon activities.Base:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS15%19%21%21%28%30%32%40%39%45%23%23%24%24%18%32%26%15%17%9%Checking status of an orderGetting tech support for your computerBooki

55、ng an airplane ticketResolving an issue with a billGetting advice about a medical problemNeutralComfortableVery comfortableUncomfortable/Very uncomfortableABOUTABOUTConsumer Comfort with AI:OverallComfort with AI across 5 common activities(Average comfortable or very comfortable)49%49%49%50%53%54%56

56、%57%60%64%64%66%68%ColombiaSouth KoreaPhilippinesBrazilNew ZealandMexicoThailandIndonesiaSingaporeIndiaChinaHong KongUAE48%34%34%35%37%38%39%40%41%41%42%43%46%47%AverageSwedenCanadaUKAustraliaUSFranceNetherlandsSpainItalyFinlandGermanyJapanArgentinaBase:28,400 consumers across 26 countriesSource:Qua

57、ltrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS+Globally,on average across all activities,48%of consumers said they would be comfortable using an organizations AI.+Sixty-eight percent of Emirati consumers are comfortable completing activities u

58、sing an organizations AI system,2 times the level of comfort expressed by Canadian and Swedish consumers.This chart shows the percentage of consumers on average from each country that are comfortable interacting with an organizations AI system to complete five common interactions.This chart shows th

59、e percentage of consumers from each country that are comfortable interaction with an organizations AI system to get the status of an order.ABOUTABOUTConsumer Comfort with AI:Order StatusHow comfortable would you be interacting with an organizations AI system to accomplish the following interaction:G

60、etting status of an order(Percentage comfortable or very comfortable)74%76%76%76%77%78%78%78%79%82%83%83%85%85%ArgentinaSouth KoreaColombiaNew ZealandThailandIndonesiaMexicoPhilippinesBrazilHong KongChinaIndiaSingaporeUnited Arab Emirates+Emirati and Singaporean consumers most frequently said they w

61、ould be comfortable using AI to get the status of an order,with 85%comfortable with this activity.Meanwhile,62%of Swedish and Dutch consumers say the same.73%62%62%64%64%65%65%66%66%67%67%68%73%AverageSwedenNetherlandsAustraliaSpainGermanyItalyFranceCanadaUKFinlandUSJapanBase:28,400 consumers across

62、 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSUAEABOUTABOUTConsumer Comfort with AI:Tech SupportHow comfortable would you be interacting with an organizations AI system to accomplish the following interaction:Getting tec

63、h support for your computer(Percentage comfortable or very comfortable)59%61%62%63%63%68%70%71%72%74%78%80%81%ArgentinaColombiaNew ZealandBrazilPhilippinesMexicoThailandIndonesiaChinaSingaporeIndiaHong KongUAE+More than three-quarters of consumers in the UAE,Hong Kong,and India say that they would b

64、e comfortable getting tech support for their computer by interacting with an organizations AI.+Under half of Finnish,American,Australian,UK,Canadian,and Swedish consumers would be comfortable doing this activity by interaction with an organizations AI.60%43%44%45%46%47%48%49%51%51%52%55%56%58%Averag

65、eSwedenCanadaUKAustraliaFranceUSFinlandItalySpainNetherlandsSouth KoreaGermanyJapanBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers from each country

66、that are comfortable interacting with an organizations AI system to get tech support for their computer.ABOUTABOUTConsumer Comfort with AI:Booking a Plane TicketHow comfortable would you be interacting with an organizations AI system to accomplish the following interaction:Booking an airplane ticket

67、(Percentage comfortable or very comfortable)64%65%65%66%66%68%70%71%76%76%79%81%86%ColombiaBrazilSouth KoreaNew ZealandJapanThailandIndonesiaMexicoSingaporeIndiaHong KongChinaUAE+Emirati consumers are two times as likely as UK consumers to say that they would be comfortable using an organizations AI

68、 to book an airplane ticket.61%43%46%46%46%47%48%49%49%52%52%56%60%63%AverageUKCanadaSwedenAustraliaNetherlandsFranceGermanySpainItalyUSFinlandArgentinaPhilippinesBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reser

69、ved.KEY TAKEAWAYSThis chart shows the percentage of consumers from each country that are comfortable interacting with an organizations AI system to book an airplane ticket.ABOUTABOUTConsumer Comfort with AI:Billing IssuesHow comfortable would you be interacting with an organizations AI system to acc

70、omplish the following interaction:Resolving an issue with a bill(Percentage comfortable or very comfortable)49%50%54%54%55%59%60%61%68%78%78%78%80%PhilippinesColombiaBrazilSouth KoreaMexicoIndonesiaThailandNew ZealandSingaporeIndiaUAEChinaHong Kong+Consumers in Hong Kong are 2.8x more likely Canadia

71、ns to say that they are comfortable resolving an issue with a bill using an organizations AI.+Under half of consumers said that they are comfortable using an organizations AI to resolve a billing issue in fourteen of twenty-six countries.51%29%30%30%34%35%41%43%43%44%45%45%47%48%AverageCanadaSwedenU

72、KUSAustraliaFranceJapanNetherlandsSpainFinlandItalyGermanyArgentinaBase:28,400 consumers across 26 countriesSource:Qualtrics XM Institute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers from each country that are comfort

73、able interacting with an organizations AI system to resolve an issue with a bill.ABOUTABOUTConsumer Comfort with AI:Medical AdviceHow comfortable would you be interacting with an organizations AI system to accomplish the following interaction:Getting advice about a medical problem(Percentage comfort

74、able or very comfortable)42%43%44%44%50%56%59%61%61%68%71%76%79%GermanyColombiaPhilippinesSouth KoreaMexicoNew ZealandSingaporeIndonesiaThailandIndiaChinaUnited Arab EmiratesHong Kong+Emirati consumers said they are comfortable using an organizations AI to get advice about a medical problem 3.6x mor

75、e frequently than Canadian consumers,and 3.3x more frequently than Swedish consumers.45%21%23%26%29%30%32%33%34%34%34%37%39%39%AverageCanadaSwedenUnited KingdomUnited StatesAustraliaFranceFinlandItalyNetherlandsJapanSpainArgentinaBrazilBase:28,400 consumers across 26 countriesSource:Qualtrics XM Ins

76、titute Q3 2023 Global Consumer SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSThis chart shows the percentage of consumers from each country that are comfortable interacting with an organizations AI system to get advice about a medical problem.29%37%38%41%46%51%61%22%22%25%24%24%22%19%49

77、%40%37%35%31%27%20%This chart shows the overall percentage of employees globally that agree/disagree with their desire for AI support for seven activities.ABOUTABOUTEmployee Desire for AI:by ActivityI would want Artificial Intelligence(i.e.using machines to do tasks that normally require human intel

78、ligence)to support me in the following+Globally,fewer than two-thirds of employees rate their desire for AI support in these seven tasks favorably.+Employees are most likely to want AI to support them with writing tasks,with 61%favorable,while they are least likely to want AI to support them by inte

79、rviewing them for a new job or a promotion(29%)Copyright 2023 Qualtrics.All rights reserved.Would have AI help with writing tasksWould have AI as personal assistantWould seek support from AI bot when contacting internal support function at workWould receive AI bot coaching/advice for personal growth

80、Would want formal education taught by AI botWould receive AI bot performance appraisalWould be interviewed for a new job/promotion by AI botKEY TAKEAWAYSNeither agree nor disagreeStrongly agree/agreeDisagree/Strongly disagreeBase:31,577 employees across 32 countriesSource:Employee Experience 2024 Tr

81、ends Global StudyThis shows the percentage of employees from each country that agree or strongly agree that they would have AI help with writing tasks.ABOUTABOUTEmployee Desire for AI:Writing TasksI would want AI to support me with writing tasks(Percentage agree or strongly agree)63%66%67%69%69%69%6

82、9%72%72%72%72%73%74%76%77%77%82%South KoreaMalaysiaHong Kong(China)ArgentinaSingaporeRepublic of China(Taiwan)VietnamBrazilColombiaMexicoPhilippinesTurkeyThailandIndonesiaSouth AfricaUAEIndia+More than half of employees would want AI to support them in writing tasks in 28 of 32 countries.+Employees

83、in India rate their interest in AI support with writing tasks most favorably(82%),while Japanese employees are least likely to do so(45%).61%45%47%49%49%51%53%54%54%55%56%56%58%58%58%59%GlobalJapanNetherlandsFranceUKSwedenCanadaAustraliaSwitzerlandNew ZealandPolandUSChileGermanySpainItalyBase:31,577

84、 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYSABOUTABOUTEmployee Desire for AI:Personal AssistantI would want AI to support me as a personal assistant(Percentage agree or strongly agree)+More than half of employ

85、ees in 17 of 32 countries would want AI to support them as a personal assistant.+Employees in Japan are the least likely to rate their desire for AI support as a personal assistant favorably(31%),followed by Swedish(32%)and Dutch(34%)employees.+Indian employees are the most likely to want AI to supp

86、ort them as a personal assistant(76%).Base:31,577 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS55%57%58%59%61%61%63%64%65%66%66%66%70%71%74%75%76%MalaysiaArgentinaSouth AfricaSouth KoreaColombiaMexicoSingaporeHo

87、ng KongBrazilPhilippinesTaiwanUAEVietnamTurkeyThailandIndonesiaIndia51%31%32%34%36%38%38%38%40%40%41%43%46%47%48%49%GlobalJapanSwedenNetherlandsFranceCanadaGermanyUKNew ZealandSwitzerlandAustraliaPolandUSSpainChileItalyThis shows the percentage of employees from each country that agree or strongly a

88、gree that they would have AI as a personal assistant.ABOUTABOUTEmployee Desire for AI:ContactingInternal SupportI would want AI to support me when contacting internal support function at work(Percentage agree or strongly agree)+More than half of employees in fifteen of thirty-two countries agree tha

89、t they would want AI to support them when contacting internal support at work.+Dutch and New Zealander employees are the least likely to be interested in AI support for this task(29%).+Indian employees are the most interested in AI support when contacting internal support functions at work(72%),foll

90、owed by Thai employees(71%).Base:31,577 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS49%49%50%51%53%54%55%55%57%58%62%62%64%65%67%71%72%ColombiaSpainSouth KoreaMalaysiaSouth AfricaPhilippinesBrazilMexicoSingapor

91、eHong KongTurkeyVietnamUAEIndonesiaTaiwanThailandIndia46%29%29%31%32%32%33%34%35%37%37%39%41%42%44%48%GlobalNetherlandsNew ZealandJapanSwedenUKCanadaAustraliaSwitzerlandFranceGermanyUSItalyPolandChileArgentinaThis shows the percentage of employees from each country that agree or strongly agree that

92、they would seek support from AI bot when contacting internal support function at work.ABOUTABOUTEmployee Desire for AI:Coaching for GrowthI would want AI to support me with coaching/advice for personal growth(Percentage agree or strongly agree)+More than half of employees would want AI support with

93、coaching for personal growth in just nine of 32 countries.+Indonesian employees have the largest appetite for AI support with personal growth advice(68%),followed by Thai(63%)and Turkish(61%)employees.+Under twenty-five percent of Dutch employees would want AI to support then with coaching/advice fo

94、r personal growth the least favorable rating across all countries.Base:31,577 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS43%44%44%46%46%47%49%49%50%53%56%59%60%60%61%63%68%SpainItalyMalaysiaColombiaHong KongPh

95、ilippinesArgentinaSingaporeTaiwanMexicoBrazilVietnamIndiaUAETurkeyThailandIndonesia41%24%25%25%26%26%27%28%31%31%32%35%39%41%42%43%GlobalNetherlandsCanadaNew ZealandAustraliaSwedenJapanUKGermanySwitzerlandFranceUSPolandChileSouth AfricaSouth KoreaThis shows the percentage of employees from each coun

96、try that agree or strongly agree that they would receive AI coaching/advice for personal growth.ABOUTABOUTEmployee Desire for AI:Formal EducationI would want AI to support me by teaching formal education(Percentage agree or strongly agree)+Employees in India are the most interested in AI support thr

97、ough formal education,with a 67%favorable rating,followed by Turkey(63%).+Dutch employees are the least interested in AI teaching formal education,with a rating of 21%.They are closely followed by Japanese and New Zealander employees,both at 23%.Base:31,577 employees across 32 countriesSource:Employ

98、ee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS38%39%40%42%42%42%43%46%46%47%47%47%49%56%58%63%67%SpainHong KongItalyArgentinaColombiaSingaporePolandMexicoVietnamIndonesiaPhilippinesSouth AfricaBrazilUAEThailandTurkeyIndia38%21%23%23%24%25%26%27%28%30%30%

99、33%35%36%37%38%GlobalNetherlandsJapanNew ZealandCanadaSwedenAustraliaUK(ex ROI)SwitzerlandFranceGermanyTaiwanUSSouth KoreaMalaysiaChileThis shows the percentage of employees from each country that agree or strongly agree that they would want formal education taught by AI bot.ABOUTABOUTEmployee Desir

100、e for AI:Performance AppraisalI would want AI to support me by conducting a performance appraisal(Percentage agree or strongly agree)+Under half of employees would want AI to support them with a performance appraisal in 25 of 32 countries.+Japanese employees are least interested in an AI performance

101、 appraisal,at 19%favorable.+At 67%favorable,Turkish employees have the largest appetite for AI support through a performance appraisal.Base:31,577 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS37%38%40%40%41%43%4

102、4%46%48%49%53%57%58%61%62%65%67%South AfricaChileSingaporeTaiwanSpainArgentinaHong KongColombiaMexicoPhilippinesBrazilIndonesiaVietnamUAEThailandIndiaTurkey37%19%20%22%22%23%23%26%27%28%30%33%34%37%37%37%GlobalJapanNew ZealandAustraliaCanadaNetherlandsUKSwitzerlandGermanySwedenFranceUSSouth KoreaMal

103、aysiaItalyPolandThis shows the percentage of employees from each country that agree or strongly agree that they would receive AI bot performance appraisal.ABOUTABOUTEmployee Desire for AI:Job InterviewI would want AI to support me by interviewing me for a new job/promotion(Percentage agree or strong

104、ly agree)+Under one-quarter of employees would want AI to interview them for a new job/promotion in ten of thirty-two countries.+Indian employees are the most likely to agree that they would want AI to interview them(60%),followed by Turkish(51%)and Emirate(49%)employees.+Australian and New Zealande

105、r employees are the least likely to want AI to interview them for a new job,each at 16%favorable.Base:31,577 employees across 32 countriesSource:Employee Experience 2024 Trends Global SCopyright 2023 Qualtrics.All rights reserved.KEY TAKEAWAYS27%28%28%30%31%32%32%35%36%37%44%44%46%47%49%51%60%ItalyP

106、olandUSSouth KoreaTaiwanBrazilSouth AfricaSingaporeHong KongMexicoThailandVietnamIndonesiaPhilippinesUAETurkeyIndia29%16%16%17%17%17%19%19%23%23%24%26%26%27%27%27%GlobalAustraliaNew ZealandCanadaNetherlandsSwedenJapanUKFranceSwitzerlandSpainGermanyMalaysiaArgentinaChileColombiaThis shows the percent

107、age of employees from each country that agree or strongly agree that they would be interviewed for new job/promotion by AI bot.AUTHORSAUTHORSBruce Temkin,CCXP,XMP Head of Qualtrics XM InstituteDr.Cecelia Herbert,PsyD Principal XM CatalystTalia Quaadgras Research Program ManagerPUBLICATION DATEPUBLIC

108、ATION DATENovember 2023MethodologyDATA CALCULATIONDATA CALCULATIONData in Figures 116 comes from the Qualtrics XM Institute Q3 2023 Global Consumer Study.Data in Figures 17-24 comes from the Qualtrics Employee Experience 2024 Trends Global Study.Figure 3 was calculated by taking the average across a

109、ll countries/regions of the percentage of consumers selecting each concern.Figure 10 was calculated by taking the average across all countries/regions for each respective activity of the percentage of consumers selecting each comfort level.The Average for each activity in Figures 11-15 was calculate

110、d by combining the percentage very comfortable and comfortable as calculated for Figure 10.Figure 16 was calculated by taking the average across all activities from Figures 11-15 for each country of the percentage of consumers selecting that they would be comfortable or very comfortable interacting

111、with an organizations AI to complete each respective activity.Figure 17 was calculated by taking the total percentage of employees across all countries/regions that selected strongly agree/agree,neither agree nor disagree,or disagree/strongly disagree with wanting AI to support them for each activity.The Global for each activity in Figures 18-24 was calculated by combining the percentage strongly agree and agree as calculated for Figure Copyright 2023 Qualtrics.All rights reserved.