1、www.ecommercefoundation.org | www.ecommerce-europe.eu 1 European Ecommerce Report 2017 Report partnersExecuted by Supported by: www.ecommercefoundation.org | www.ecommerce-europe.eu 2 All reports can be found at: www.ecommercefoundation.org/reports www.ecommercefoundation.org | www.ecommerce-europe.
2、eu 3 A word from Ecommerce Europe Marlene ten Ham Secretary General Franois Momboisse President Online retail continues to grow significantly. Whereas retail in general is still facing difficult times, the European ecommerce turnover still managed to increase by 15% to 530 billion in 2016. We can sa
3、fely state that online trading is here to stay. Naturally, as Ecommerce Europe, we are very pleased with these figures, as stimulating European ecommerce is one of our main objectives. We strive to create a level playing field for online trading in EU countries and our work is more likely to be succ
4、essful when we gather the right facts e-Payments (online payments, e-identification); e-Logistics (cross-border parcel delivery). The Working Committee meetings are an excellent opportunity for industry representatives from all over Europe to come together to share information and best practices and
5、 to discuss obstacles they face in their daily ecommerce operations. EcommerceEuropesharestheoutcomesofitsWorking Committee Meetings with European policy makers through its Position Papers and its Ecommerce Europe Manifesto. www.ecommercefoundation.org | www.ecommerce-europe.eu 5 Ecommerce Europe Na
6、tional Association Members Belgium Czech RepublicDenmarkFinland FranceGermanyGreece Hungary Ireland Italy Luxembourg NetherlandsNorway Poland Portugal SpainRomaniaSwitzerland Bulgaria Finland www.ecommercefoundation.org | www.ecommerce-europe.eu 6 Thank you for downloading this report. This report d
7、escribes both the commercial opportunities, as well as its challenges for the main ecommerce markets in Europe. Europe is (slowly and with hiccups) moving towards a more uniform market. While cross-border ecommerce is increasing, there are still many barriers to overcome. We hope this report will he
8、lp you overcome any challenges in selling online in the European market. The Ecommerce Foundation is an independent non-profit organization, initiated by worldwide national ecommerce associations, as well as online and omnichannel selling companies. Our mission is to foster global digital trade, as
9、peace is the natural effect of trade. By facilitating digital commerce we hope to make the world a slightly better place. We especially would like to thank our Report Partners; namely EuroCommerce, Asendia Management, Ingenico, Manhattan Associates, SAP Hybris, and GfK. Without their support, this r
10、eport would not have been created. Moreover, a great amount of gratitude is extended to Ecommerce Europe, the European ecommerce association for their unending support. If you like our reports, please visit www.ecommercefoundation.org/reports to download our free reports. Your feedback is also very
11、much appreciated. Please contact us at infoecommercefoundation.org. Jorij Abraham MD Ecommerce Foundation Thank you www.ecommercefoundation.org | www.ecommerce-europe.eu 7 Christian Verschueren Director-General Ecommerce is changing our sector fundamentally, creating new business opportunities and m
12、odels, new jobs, and new forms of interaction with consumers, with many consumers buying online and more retailers selling online. Growth in ecommerce in Europe is in double figures, and set to go on growing fast. Europe needs to shape its policies to allow consumers and traders to make the most of
13、the potential of a market of 500 million Europeans. As the principal organisation representing retail and wholesale in Europe, we decided to support the European Ecommerce Report 2017. The report is unique in the scope and depth of its analysis of this growing market and sound methodology and resear
14、ch on which the Ecommerce Foundation based its work. www.ecommercefoundation.org | www.ecommerce-europe.eu 8 A Thank You to our Report Partners GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research e
15、xperts combine their passion with GfKs 80 years of data science experience. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers experiences and choices. Ingenico ePayments is the online an
16、d mobile commerce division of Ingenico Group. We are the trusted partner of over 65,000 small and large merchants who rely on us to make payments easy and secure for their customers. With advanced data analytics, fraud management solutions and cross-border commerce expertise, we help merchants optim
17、ize their business and grow into new markets aroundthe world. SAP Hybris solutions provide omnichannel customer engagement and commerce software that allows organizations to build up a contextual understanding of their customers in real time, deliver a more impactful, relevant customer experience, a
18、nd sell more goods, services and digital content across every touch point, channel and device. SAP Hybris software for customer engagement and commerce provides organizations with the foundation, framework and business tools to create a holistic customer view across channels, simplify customer engag
19、ement and solve complex business problems. Asendia is one of the worlds top three international mail, shipping and distribution organizations, delivering your packages, parcels and documents to more than 200 destinations across the globe. Formed as a partnership between La Poste and Swiss Post in 20
20、12, the Asendia business employs more than 1,000 people worldwide, has offices in 15 countries and a global network of delivery partners to get your package where it needs to be, when it needs to get there. Manhattan Associates is a technology leader in supply chain and omni-channel commerce. We uni
21、te information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology and unmatched experience help drive both top-line growth and bottom-line profitability for our customers. Manhattan Associates designs, builds and delivers leading
22、 edge cloud and on-premises solutions so that across the store, throughyour network or from your fulfilmentcentre, you are ready to reap the rewards of the omni-channel marketplace. www.ecommercefoundation.org | www.ecommerce-europe.eu 9 Table of Content Click on the section to go there directly. ww
23、w.ecommercefoundation.org | www.ecommerce-europe.eu 10 Introduction to Europe www.ecommercefoundation.org | www.ecommerce-europe.eu 11 A Brief Introduction to Europe In classical Greek mythology, Europa is the name of either a Phoenician princess or of a queen of Crete. The name contains the element
24、s wide, broad” and “eye, face hence their composite Europe would mean wide-gazing or broad of aspect”. Europe covers about 10,180,000 square kilometers (3,930,000 sq mi), or 2% of the Earths surface (6.8% of land area). Politically, Europe is divided into 47 sovereign states of which the Russian Fed
25、eration is the largest and most populous. Europe has a total population of approximately 840 million (about 11% of world population) as of 2017. Greece is the birthplace of Western civilization. The fall of the Western Roman Empire marked the end of ancient history and the beginning of the Middle Ag
26、es. Renaissance humanism, exploration, art, and science led to the modern era. From the Age of Discovery , Europe played a predominant role in global affairs. The Industrial Revolution, which began in Great Britain at the end of the 18th century, gave rise to radical economic, cultural, and social c
27、hange in Western Europe. Both world wars took place for the most part in Europe, contributing to a decline in Western European dominance in world affairs by the mid-20th century as the Soviet Union and the United States took prominence. During the Cold War, Europe was divided along the Iron Curtain
28、between NATO in the west and the Warsaw Pact in the east, until the revolutions of 1989 and fall of the Berlin Wall. The political map of Europe is substantially derived from the re-organization of Europe, following the Napoleonic Wars in 1815. The prevalent form of government in Europe is parliamen
29、tary democracy, in most cases in the form of Republic; in 1815, the prevalent form of government was still the Monarchy. Europes remaining eleven monarchies are constitutional. The European Union is an economic and political partnership between 28 European countries and was created in the aftermath
30、of the Second World War. Initially, it was established to foster economic cooperation, the idea being that countries that trade with one another become economically interdependent and will therefore be more likely to avoid conflict. In 1986, the tariffs between member states were abolished. Addition
31、ally, 12 member states decided to introduce one common currency (the euro) in 1998, and later on this Eurozone was expanded to 19 countries. While the European Union continuously strives the create a uniform (digital) market, it proves a difficult process. Living proof is the decision in 2016 of the
32、 United Kingdom to leave the EU. Introduction to Europe. Source: Wikipedia; The World Bank; IMF; Ecommerce Foundation, 2015 and 2016 Albania Andorra Armenia Austria Azerbaijan Belarus Belgium Bosnia Source: The World Bank, 2017 Inflation has decreased sharply over the last few years www.ecommercefou
33、ndation.org | www.ecommerce-europe.eu 20 Pieter Van den Broecke Managing Director Benelux and Germany Throughout Europe, shoppers expect a consistent quality of retail experience, whether shopping with the same retailer in a physical store, via their website or through their smartphone. A personalis
34、ed and connected experience across all channels, as well as friendly and well-informed personnel, raise the bar for retailers. Gaining a holistic view of shoppers, orders and inventory is the essential backbone of connected commerce. The challenge is now for retailers to bring together technology, p
35、rocesses and people to meet consumers shopping expectations, today and tomorrow. Source: Consumer and retail survey, Manhattan Associates in 8 European countries, covering 10,000+ consumers and 2,250 retailers across Europe, December 2016 www.ecommercefoundation.org | www.ecommerce-europe.eu 21 324.
36、46 326.86 327.6 330.66 329.14 329.77 2001420152016(f) 72.4 15.2 73 92.9 75.8 Western Northern Central Eastern Southern Number of Households in millions, 2011-2016(f). Number of Households per region 2016(f); Source: Eurostat, 2016 The number of households is increasing steadily www.ecomme
37、rcefoundation.org | www.ecommerce-europe.eu 22 RegionGDP per capita 2016 GDP per capita 2017(f) Western36,11535,071 Northern40,43941,549 Central26,99527,536 Eastern4,2145,199 Southern14,73214,877 GDP in euros, Europe 2010-2017(f). GDP in euros, per capita, per Region, 2016 and 2017(f); Source: Quand
38、l, 2017; Ecommerce Foundation, 2016 and 2017 15.2 15.8 15.9 15.8 15.7 15.9 15.8 16.1 2000162017(f) GDP, Europe (trillions) GDP of Europe is 16 trillion and increasing www.ecommercefoundation.org | www.ecommerce-europe.eu 23 The Logistical Performance differs significantly per c
39、ountry Logistical Performance Indicators of Europe, per country. Source: World Bank, 2017; United Nations, 2017 The LPI overall score reflects perceptions of a countrys logistics based on, among other things, efficiency of customs clearance process, quality of trade- and transport-related infrastruc
40、ture and ease quality of logistics services. 2.41 4.10 2.40 4.11 2.60 2.81 3.163.00 3.673.82 3.36 3.923.90 4.23 3.24 3.433.35 3.79 3.76 3.33 3.63 4.22 2.51 3.07 2.61 2.38 4.19 3.73 3.433.41 2.99 2.57 2.76 3.343.18 3.73 4.20 3.99 3.42 2.74 4.07 www.ecommercefoundation.org | www.ecommerce-europe.eu 24
41、 Europe is moving up on The Ease of Doing Business Index Ease of Doing Business Index, Europe, per country. Source: World Bank, 2017; United Nations, 2017 A high ease of doing business ranking means the regulatory environment is more favorable for the starting and operation of a local firm. The rank
42、ings are determined by sorting the aggregate distance to frontier scores on 10 equal topics. 68.9 78.9 74.173.0 63.9 73.573.072.776.7 84.9 81.180.8 76.3 79.9 68.7 73.1 78.979.5 72.3 68.8 80.678.8 68.8 81.7 65.0 72.872.1 76.4 82.8 77.877.4 74.373.272.375.676.175.7 82.1 76.1 67.2 63.9 82.7 www.ecommer
43、cefoundation.org | www.ecommerce-europe.eu 25 European Ecommerce Facts Source: Eurostat, 2016 Internet penetration in Europe is steadily increasing www.ecommercefoundation.org | www.ecommerce-europe.eu 27 Internet penetration as share of total population. Source: Worldbank, 2016; Eurostat, 2016 TOP
44、12 COUNTRIES CountriesInternet access*Online population Europe77%631.3mn EU2883%434mn Top 1292%187.44mn Norway100%5.27mn Iceland99%.328mn Denmark98%5.57mn Estonia96%1.25mn Netherlands95%16.13mn Sweden93%9.16mn Finland93%5.13mn United Kingdom93%60.6mn Luxembourg92%.53mn Switzerland90%7.54mn Germany89
45、%71.8mn Ireland89%4.2mn CountriesInternet access* Online population Lowest 557%81.65mn Ukraine49%21.86mn Turkey57%45.38mn Bulgaria60%4.26mn Greece66%7.2mn Croatia70%2.95mn LOWEST 5 INTERNET ACCESS Norway has the highest penetration, Ukraine the lowest www.ecommercefoundation.org | www.ecommerce-euro
46、pe.eu 28 What is your view on e-commerce in Europe? European cross-border e-commerce is thriving, and is driving global growth. It was recently revealed that 6% of shoppers in Europe shop online every day. A few things are driving this: internet speeds are improving; smartphone use is increasingly,
47、boosting mobile retail; and logistics networks acrossEurope are becoming more efficient and integrated. How will delivery develop in Europe in the next two to three years? European consumers are expecting more from their online buying experience. In the short term, postal companies that are B2C dist
48、ribution specialists in their respective countries will be increasingly able to offer a globally integrated network to customers. Quality will improve, customer prices will come down and that should boost cross-border traffic across Europe. This promises to underpin further growth in the European ma
49、rket. What are the main challenges with delivery at the moment in Europe? The biggest challenge currently facing international e-retailers is the need to grow outside their borders and drive international expansion; to deal with the increasingly complex customs environment; and to meet customer expectations on tracking.Timely delivery is crucial but being able to track an orders progress and electronic notification of delivery is equally important. So tracking of goods is no longer a nice to have, its a necessity. Its for that reason that at Asendia we offer t
sgpjbg002
工作日 8:30 - 17:30
会员动态：
报告分类
新质生产力
ChatGPT
新能源汽车
大模型
Sora
机器人
微短剧
芯片
薪酬
白皮书
低空经济
数据要素
创新药
人工智能
AI产业
信息科技
互联网
消费经济
汽车交通
电商零售
传媒娱乐
医药健康
投资金融
能源环境
地产开发
传统产业
全球化
其它
扫码登录
手机快捷登录
账号登录
