1、PartMarch26Discovering Pockets of Demand042021V出0111INWINNINGCPGE-COMMERCE90换IRi#page#EXECUTIVESUMMARY8While COVID-19 acceleratedthe growth and adoption of e-commerce to an estimated $175B* in CPG sales in 2020.retention of newshoppers,increasing comfortbuying CPG online and accelerationof investmen

2、ts by leading retailers in online capabilities will driveexpansion of onlinegrocery furtherin 2021.representing an estimated 12%of total edibleand 35%of nonedible sales.CURRENT TRENDS101shop online.often repeating their listpreierred for food and beverage purchases.BuaMw eBpusiuaunsaau euoppe Gunbe.

3、suod uonoeBip KueuuMxejduosKaunofaddousuuoaulWinning theomnichannelshopperis criticalas theytend to spendmore shareofwallet withasingle retailer.ent and pricesconsistent within-store.consumersareless pricesensitivethanin-storeconsumers，mostservicesdeliveraMostlargermanufacturersthathavelowershareine

4、commerceare benefiting fromthe growth ofpickupanddelivery.Smallermanufacturers win in home shipmentOPPORTUNITIES|RetailersOPPORTUNITIES|ManufacturersContinueto investwith speed in digital capabilitiesInvestin paidsearch，socialmedia andshoppingappsto buildonlinepresence andincreaseshareandcommerceto

5、gain omnichannel shareBuildbasketsforholidaysandevents，inpartershipwithretailers.Consider driving more pricing online vs.in-store forconvenienceandvariety.inadditiontooptimizingfulfillmentcostsandmediaadvertising to driveSupport pickup and delivery as well as home shipment.profitabilityOffer more pe

6、rsonalized solutions and variety (flavorspacks）Build unique in-store and onlineexperiences to driveanddrive more price/mix in onlinegrocerytraffic，encouragediscoveryandimpulseandEngage withyourconsumersviadirectto-consumerinitiativesincreaseoccasion-basedpurchasesandsocialmediaIRi#page#CPG E-Commerc

7、e Growth Will Continue in 2021，But at a Milder Pace Than 2020Share of E-Commerce in OmnichannelEDIBLE CPGNONEDIBLE CPG35911.1%9.5%21.4%20002020202021（F）2022021YTD13.3+2.3VS.YA+7.417.5VS.YA+1.212.513.513.812.5E-commsBS16E-comm$B52331557311$67$19846.0358S68$105-3111E-commE-commnt

8、ributior56%32%638%9tmtitiar75%373%101%o Growthto GrowthOmnichannelOmnichannel3.0%15.292.7%13.9%-3.5%6.2%39911.1%7%17.7%GrowhGrowhOtherareas ofretailwith highere-commercepresence sawevengreater shifts in 2020:electronics(50%e-commerceshare，+11ppts.vs.YA),officesupplies(40%，+11ppts.)，toys/hobby（41%，+8

9、ppts.)，apparel(38%，+11ppts.）IRi020#page#The Majority of Online Shoppers Will ContinueTheir Purchase Habits Post-Pandemic%of Consumers Who Currently Do This ActivityandWill Continue ThisActivity Post-PandemicJanuaryFebruaryMarch202120212021Shops online363%64%68%for groceries，withcurbside pickupShops

10、online for60%62%61%grocery delivery部Goes grocery77%679%80%Shopping atstoresSlight Uptick in Consumers Increasing Their Usage of Curbside Pickupcanw.Margha027Ri02021#page#For Many Retailers， Digital Sales Now Account for a Significant Portionof Omnichannel Sales and Have a Strong Contribution to Grow

11、thWalmartTargetCostco，KrogerAbertsons，AholdDelhaizeandDollarGeneralcontinuetoinvestaggressivelyin onlinegroceryfulfilmentcapabilitiesandoptimizingfulfillmentcosts.Digital Share of CPG Omnichannel Sales and E-Commerce PerformanceRetailerReported Digital Share ofSales&GrowthDigital Sales Growth+118%VS

12、.YA+76%vs.YA+129%vs.YA9669+Walmart（Q4,2020）+42%sams club（Q4，2020）1n+118%Kroqer（Q42020）Aibertsons+225%3Months Ending3MonhsEnding20192020Q42019Q42020Februauary30.202（Q32020）AholdCosTcoOTARGETDelhaizeIRi#page#Low-lncome Shoppers Also Migrate Online Due toIncreased SNAP Online Availability and Retailer

13、EffortsGROCERYSHOPE-Commerce Adoption Among SNAP HouseholdsRetailers Promote AppSNAP Households Account for 12% of F&B SalesAdoption for Pickupand Increased Online Purchasing During COVID-19SNAP HHs represent 28%of%SNAP HH Purchasing F&B Online/ TotalU.Sdollarchannel sales&overindex.Launchedin 2019，

14、DG Pickupexpanded to17Kstoresin20204WE9.0%newonline capabilitiesincludeFebruary23，2020shoppingin-appto pickupatstore，mobilecheckoutanddigitalcoupons3M卡14.2%December27，2020Retailers Expanded SNAP for Online ShoppingThrough the SNAP online purchasing pilot，47states now accept SNAP payments online thro

15、ughretailerssuchasAmazon.walmartShopRite，AldiIn states where Amazon Fresh isavailable,SNAFmembership.IRi#page#Adoption ofStore Pickup & Delivery Grew Significantly in thenonedibleLast Year， Driving Adoption of Edible E-Commercee-commercepurchasesStore Pickup，Delivery and Home Shipment%$ Share ofOmni

16、channel/Latest 26 Weeks vs.YAacceleratedvia homeEdibleNonedibleshipment+3.8+7.7AVS.YAAVS.YA33.710.7+0.72.72.8+1.2Store3.6+1.326.0Pickupe.g.walm6.9Deliverygistacar2336+1.728.2Home+5.8Shipment1922.48.0.，An+0.93.52.6YAYAL26126IRi#page#Comfort With Purchasing Food. IncludingFresh， ls Increasing With Pic

17、kup & Delivery%SShare of Category Purchased via Pickup/Delivery /Latest26 WeeksEdibleNonedibleShelf Stable FruitMealsFz.MealsCondimentsP0Average=7.29JuiceSkin CarFoils.Wraps&Bags-Cookies&CrackersoductsBakeryMaat&SeafoodAverage=5.5%DainWaterCandyCNuritionPersonalCleansinHairCareO Fz DessertsMouthCarC

18、SDPet CareSports/EnargyDrinkRi#page#Edible Aisles Accelerate in Pickup & Delivery Nonedible in ShipmentHome Shipment& Pickup/Delivery %S Share ofOmnichannelSales in LargestAisles/Latest26 Weeks62.7EdibleNonedible25.67.4满Avs.YATotalTotal10.0955.46.3316.67.21.94.00.70.8850.208278.589799.05.46.32.93.4S

19、hipment 3.41.11.10.8Shipment2.13.1271.12.71.52.31.5171.92.52.72.73.26.84.03.43.13.23.02.61.1.8PDPDw8.IRi10#page#E-Commerce Shoppers Exhibit a Higher Loyalty toTheir Brands Than Those Who Shop in Brick & MortarGrocery Retailer B-Brand Share of Wallet In-Store vs.Online%Share ofCategoryby Shopper Type

20、，L52Weeks vs.YAIn-StoreE-comm2x+16）68A发47泉n4082价Brand ABrandBBrandCIRi11#page#As the Shopper Journey Becomes More Intricate, Retailers and CPGs MustEstablish Strong Digital Touch Points to Attract， Engage and Retain ShoppersThe consumerpath to purchase is shifting toward digital discoveryandpurchase

21、vs.in-storeas consumersprioritizelowerprices，fasterpurchasing，easyaccesscustomerserviceandbetterloyaltyrewards.OPPORTUNITIESInvestin personalizedand bundled offersStoe AisleSpecialtyandsolutions(e.g.IN-STOREStoreProductspring color collectionSelf checkoutTraditionalExaminedPackagingWord ofselected f

22、oryouvs.ProductMouthIn-storip，eye，nail andStoreClub RetailercmployecCosmeticsmessages）AppretumStorsMassEmployeeStore AdTarget shoppersstcreRewardsC-storeProgransamsclub（e.g.，basedonpurchase behavior）AWARENESSPOST-PURCHASECONSIDERATIONPURCHASESERVICEvia paid searchDISCOVERYLOYALTY（e.g，sponsored3dpart

23、yAppresults，productRecomProductOnlinedisplay ads).retail维chatOnllnBrandDirectto-WebsiteFAQ PaaMarketplaDIGITALmedia networks，SunveyoohSoclal Media Postse.9.EtSyHomeShidelivery/retailerapps.Deiverolow.WebTrackinLoyaltyOptimize digitalLikeKNiOOMobilg AppProgram小F画MedSitecontent on productGoogleKeLTarg

24、eted AdsShiptCick&Social Meiapages to driveJF回fromShopperPostOnlineRetailer siteshopper conversion.Sr revew/TikegWalmart PickupRture.gShiptamazonToKVdeosIRi12#page#In Most Cases, Shoppers Can Get SimilarOpportunitiesAssortment and Pricing Online vs. In-StoreRetailerCOnline AssortmentIn-Store vs. Pic

25、kup and Home ShipmentAverage Assortment by CategoryRetailers andAssortment Comparisonmanufacturers canoffer specialPickupHome ShipmentShip vsIn-storepromotions and buildCategorypickup vSbuyatstorebuy at storeexperiences to drive966Soda and Pop79%HardarEdiblein-storetraffic3681%Sporis DrinksCategorie

26、s85%aorie3098%Frozen Meals98%2%Create online mega-lce Cream92%78%Crackersforhomeshopper marketingshpment97%Ground Coffee227%Selecevents，particularly96%236%NonediblePasta，Rice，GrainsCategores184%Chips88%aroundkeyseasons155%143%Trail &Snack Mixes95%（e.g.,beer，soda，148%982Pancake MixesEndlesschips，hot

27、dogs andToilet Paper48%110%100%dent ircondiments for96%125%Hand Soap99%154%ToothpasteMemorial Day parties）pickupand delivery and-15%foredibleinhome138%Dish Detergent98%nonedible118%Cleaningwipes86%categoriesstablegroceryshipmentOffer and curate207%91%Dog FoodIn-storevs.firstparty pickupand delivery

28、pricingismore premium207%95%Cat Foodcomparable.Insomeinstances.onlineshoppers may97%211%Multivtaminsproducts online.nothavethesamein-storepromotions.IRi13#page#E-commerce Shoppers Are Less Price Sensitive， a Segmentof Shoppers Willing to Pay for Shopping ConvenienceE-commerce Shopper Price Sensitivi

29、tyE-Commerce ShoppersShoppers Are Willing to Pay Premium Prices, DeliveryHave Lower Price SensitivityFees，Membership Fees and Other Fees for AddedConvenience and Consolidating TripsCompared to Grocery ChannelYinstacartJ DOORDASHImpact of Everyday Price Change2020当云on Volume Grocery ChannelGrosscking

30、sVS.E-Commerce，Edible（+7.6$24.6B减21.9%+227%VS.YA14.3%14.713.020192020DoorDash Pricing：Instacart Pricing:delivery up to S9 for orders$99subscription；35+.freg deliverywith annual%changein volumefromCommission:20%06JOMBJPJOJOd%Ol+AedSIBOJA9306Service Charges:10%decreaseinpriceRegionalGrocer:+15%nclfesa

31、nd10%10-15%（mktdependent）tp.consumerscanexpect+30%premum）Delvery ChargesE-CommerceGrocerypOLOd89withmembershipTip：15-20%Drug Relailers:ltemsreflectavoragerelailSmall Delivery Fee:price in the area$2.00perorderGenerally.promotions，loyalty programsand042Dash Pass:S9.99permonthRi14#page#For Retailers,

32、Online Shoppers Become Valuable Heavy ShoppersGrocery Retailer B-Shopper Migration for E-Commerce Shoppers During COVID-19Period3Period 2-During COVID-19Period1-Pre COVID-1926WesksEnding0220/2126Weeks Ending 08/22/2026WecksEnding02/22/2043% Returned toincreasemsIn-store65%ShoppedE-comm1-3xarreranNew

33、michanecE-CommerceShoppers17%ShoppecwhoshoppedE-comm1-3x+14%50%ofnewstoreonlye-commercepre-COVID-19shoppersandtried23%Shopped14%Shopped+17%continue toe-commerceE-comm4-9xE-comm4-9xbuy online，duringwith20%COVID-1919%Shoppedbecoming+34%12%ShoppedE-comm10x+E-comm10x+heavy users+10%ALLSHOPPERSHousshalaR

34、i50202#page#Winning the Omnichannel Shopper DrivesGreater Share of Wallet to RetailersGrocery RetailerA:Difference in Total Spend by Type of Shopper/Latest26 Weeks vs.YAE-CommerceIn-Store OnlyOmnichannelOnly ShopperShopperShopper(likely 1-2personHH,65+）29%100%100%of Retail Spend（Online（In-Store）（Onl

35、ine）Average）94%4.3%1.7%of Shoppers1898%Growthin Spendvs.129YA(vs.In-Store）（+6ppts.）（-4ppts.）“Over time，omnichannel guests spendonaverage nearly 4x more thanaIncreases inGapsin mostSource of Higher/store-only guestand nearlyy10xmoremostdepts.，depts.，particularlyNALower Spendvs.exceptgeneralnonedible

36、andthanadigital-onlyguest.*In-Store ShopperimpulsemerchandiseOTARGETIRi16#page#Capturing Lost Impulse Shopping Can Increasethe Value of Online Grocery Orders Up to 1%Lost ImpulseOpportunityllustrative Impulse Categories/Pickup/ Delivery Presence0.5-1.0%of omnichannel ediblesales at risk due to lostO

37、mnichannelPickup/ DeliveryIndex to F&Blllustrative Impulseimpulse on e-commerceCategoriesSSales（B）%of OmnisAverageCarbonated$334.5%63Beverages$315.59Salty SnacksOpportunityChocolate205.8%81Manufacturers canCandypartner with retailers1OS152.0%28Energy Drinksto build baskets one-commerce toNon-Chocola

38、teOfurther push4.5%63$10Candyunderdeveloped impulseCategories and realize874.1%Sports Drinksthe lost opportunity.IRi17#page#Shoppers Are Consolidating Purchases With Major E-CommerceRetailerRetailers； Disintermediation Likely By Delivery ServicesOpportunitiesRetailer%Share ofCPGE-Commerce/Latest26 W

39、eeks vs.YAEdibleNonedibleGains vs.YAGainsvs.YAIncrease flexibleAI Other19.517.8%Al Other-7.626.1827.5fulfillmentcapacity33.7%+2.1Target87%+1.6e.g.，via microTargetMajor9.9%4.2%61.6%+2.20.8%+0.2GroceryMajorGroceryfulfilment.7.7%1.0%6+1.0Instacart17.7%+6.5Instacart11.3%Improve onlineAmazonAmazon0.0+1.0

40、profitability.e.gB523.6%20.8%process improvements，60.5%8+AA-2.856.7%other revenue streams（media，marketplace）Walmart27.2%+0.726.5%Enhance customizationWalmart+1.06.2%5.2%/personalization andYAYA12626shopper engagement.E-Commerce Share of OmnichannelE-Commerce Share of Omnichannel6.9%10.7%26.0%33.7%IR

41、i18#page#Growth of Pickup 8 Delivery Benefits Large Players，But Most Large CPGs Are Still Underdeveloped OnlineManufacturer Share ofCPG Sales in E-Commerce Modalities vs.MULO/CY2020vs.YAVS.YAVS.YAvs YA3.2+0.49.3+2.0Private20.020.0+1.320.3+2.3LabelExtra35.526.9+0.5-1.78.2-1.010.412.71.1SmallSmall13.8

42、+0.119.3-3.122.227.02.318.5Medium30.5-1.7+0.414.2+1.013.7Instacartvs.firstparty12.5+0.9services have similar manufacturershare.+0.811.7As pickupand delivery grow，large39.5-0.7Large358+0.931.4manufacturers will gain share ine-commerce.24.30.0+1.119.1Home shipment is a primearea for niche manufacturer

43、s.MULOiTotalE-Comm Home ShipmentStore PickupDeliveryShoppersseem to purchase private label for75558392Large Manufacturerpickup and delivery on par or slightly higherWihithecategorseyplayin.largemanufacturersharesonaverageIndex toMULOthan in-store within the same retailer.IRi19#page#EXAMPLESOFE-COMME

44、RCEWINNERSBen 8 Jerryis Pivoted Quicklyto E-Commerce InvestmentsBen & Jerrys Pivotsto Meet On-DemandOCaiegAt-Home ConsumptionWith Delivery AppsSweetness foryour grocery listCreated “lce Cream Shopstore via DoorDash， UberEats,and Grubhub to serveFeatured on T:30%shareas unique provider vsofice cream

45、sales(vs.13%in totalrestaurantsmarket)gaining+3.5pts.vs.YATripled collection points（e.g.，added freezersinconvenience and liquorstores），aiming tofacilitatedelivery within 30 minutes.Researching formulationsless likely to melt and/orrefreezebetter店New Products Appeal toConsumers Stuck at HomeRi210202#

46、page#EXAMPLESOFE-COMMERCEWINNERShiotHint Shifts Its Direct-to-Consumer Success toMainstream E-Commerce and Brick & MortarLaunch driven by successHint In-Store andE-Commercethrough （now（）Sales/SM.52WE02/21/2021VS.YA50%+of sales）and socialmedia marketingSSales%E-CommerceChango vs.YAnin.Brick& Mortar13

47、753.8%0331（22%）110.4%$90D15Subscriptions，Special Deals，（16%）Early Access to New Flavors3106New Product Categories42.0%（7875（e.g.,Personal Care）（84）subYACurrentIRi#page#EXAMPLESOFE-COMMERCEWINNERSBring the Salon HomeKiss Drives Growth Through PersonalizationKIsSvia lts DTC Site and Increased Availabi

48、lityin Amazon and Mass RetailersDirectto-consumer siteenables personalization andexpanding consumer baseKissOmnichannel Salesand Category Share Performance（excludingK）/Sales(MM，52WE02/21/2021vS.YAJoin the VIP Club$Sales%E-Commerce格Brick&Mortar$84546.3%KissSShare PPTChannel/Share of42ON143.6%Retailer

49、CosmeticsChange（23.9%）Omnichannel8.8%+2.2T features imPress578B&M12.7%+3.7on ifs “at-home beauty page，encouraging productE-commerce3.9%+1.8discovery for Consumerslooking to bring the salon29.9%6.6%+2.6Aexperience in home46436.8%Walmart41.9（76.19）S495Target4.9%+2.3（85.7%Instacart5.2%+3.5Major Grocery

50、1.7%+1.0laao11.CosmeinckeNai.eandAccYACurrentIRi23#page#EXAMPLESOFE-COMMERCEWINNERSShea Moistures E-Commerce Success is Due toWnOptimized Product Pages， Curated Content EngagingShorter Path to Purchase andWith Consumers, Expanded Product AvailabiityEase of Discovery VSCompetitive Brands2t03 clicks f

51、rom Googlesearch toShea Moisture Omnichannel Salesand Category Share Performanceadd to cartvs.othercompetitors（excludingS)/$M52WE02-21-2021vs.YAthat require more than4clicks.$Sales%Optimized Product Page ContenE-CommerceDescriptions highlightnatural andBrick& Mortar$473sustainably sourced ingredient

52、s.30.9%Empowering，EngagingWebsiteSheas$118and Social Media Video ContentChannel/Share ofShare PPT（25.0）78.0%Hair CareRetailerChange$364“how to tutorials andOmnichannel2.8%+0.7#Mystorymypowerstories$66B&M3.3%+0.9Sociallmpact Through aProgram Thatinvests Proceeds1.7%+0.4E-commerceFrom Every Purchase I

53、nto$35519.3%the Community1.8%+0.5A（75.0）S2971.6%+0.2Walmart（81.79S1MILLION0.0Target6.0%COMMUNITY COMMERCEInstacart3.3%+1.9Major Grocery1.3%+0.41.HairCareYACurrentIRi0202124#page#EXAMPLESOFE-COMMERCEWINNERSOTARGETTarget is Winning via a PhysicalStore-Centric Omnichannel PlatformResults145%digital gro

54、wth，1.900 Target stores pull their weight as show rooms, service18% digital penetration incenters anda hub for digital fulfillment.FY2020 Suite of same-day fulfillment for digital orders from store inventoryCPG market share gainhandling 95%of sales：of+0.25%in-In-Store PickupFY2020Drive-UpSame-Day202

55、1 YTD highest in-Delivery Shiptstore CPG trip growth18%，morethan 2xofShipped to Homeany other CPG retailersfrom Store InventoryCosts 90% less thanshipping from awarehouseDrive-up+600%Shipt+300%IRi25#page#IRI Offers Solutions and Services to HelpBrands and Retailers Grow E-Commerce InitiativesOnline

56、DemandeMarketeCapabilityDevelopmentInsightsAnalyticsProvides online sales and shareBenchmarks currente-Calculatese-commercespecificinformation fora holisticview ofcommercecapabilitiesagainstpriceelasticityandassortmentthe digitalmarketplaceandleading and lagging competitorsincrementality for refinin

57、g onlinewithinthesamecategoryorshopper journeypricing and assortmendepartmentCapitalizesone-commerceasAssesses pricing leverageandPrioritizescapabilityinvestmentsbothasales channelandaportoliogapsvs.traditionalwhere theywill drive truebrick-and-mortarshopping，topowerful marketingtooldifferentiation

58、or close criticalrefine offering setsCompares online andin-storegapsldentifies pointsofdifferentiationsalesdata to understandBuildsaquantified businesspurchasedynamicsof keyintheonlinespacetomitigatecasetostrengthen specificecross-channelcannibalizationshoppersegmentscommerce capabilitiesAction and

59、Impactldentifies howshoppersareDrivesthemost effectiveandBuilds significantonline marketbehaving online to knowwhere toefficientcapability build.oftenshare in what is often thefastestinvest todriveincrementalgrowthsaving tens of millions of dollarsingrowing channel while also gainingachievinge-comme

60、rcepotential2-5%in marginsof tensof millionsof dollarsRi27#page#SolutionsNewsinsightsCompanyGet iRi Newsand InsightsBESTSign Up NowPRACTICESIRIGrowthDURING COVID-19InsightsThese in-depth discussions withCevelleadersattopcompaniessharehowtheyareeffectivelymanagingthroughtheCOVID-19 pandemic.Leam More

61、C-SUCONVERSATIONSTONWatch NowWatch NOwWatch NowVivekSankaranMark ClouseStuart AitkenPresident and CEO，Campbell Soup CompanyChief Merchant&Marketing Officer，The KrogerCo.President & CEO,Albertsons CompaniesNovember10.2020August25，2020September3，2020IRi#page#IRis Latest CPG and Retail Insights Reports

62、 to Managethe Impact of COVID-19 (click to see full report）Discovering PocketsCOVID-19EmergingThe Changing Shape ofRecession ProofIRICOVID-19Impactthe CPG Demand CurvePoint of Viewof DemandYour BusinessAssessmentReports14.Viamins.Mineral.Supplemenis5.COVID-19 Vacci3.Innovation foaPostUpdate7.Defen5.

63、Anticinaating Life AfterPandemic WorldCOVID-19he Sh13.America ls Ready for Footbal2.HarnessGrowth in 2021Anticipaled Vaccine Adoption4.Consumers Provide a12.Fevenue ManacImpact on the CPG Industry1.The Preminium OpporlunityTodayMonths3.Patential Impact of Reduce11.HomeforthaHolidays5.Building Brands

64、 During3.Tracking theDramatic PivotUnemployment BeneiChanges on F&B SpondingofU.S.Consumer andTimgConvence RetailShopper Behavior4.Recess2.Consumer Stimulus9.Reignite In-Store8850UnemploymentBenefiApply to Private Label Toda2.Then and NowConsurCPG Behavor During8.SNAP Benefits3.How Big Brands Perfom

65、edEconomkc Dawyniurns1.The Impact o a Second Round7.US.CPG Growh Leaders1.COVID-19:Impact on CPGof Suimulus on the CPG2.Maintaining Pricing Discipine6.E-CommercoDemand Cunveand RetailDuring a Rece5.Boomers1.How ihe Greal Recessior4.AGlobal PerspectivReshaped CPG Demand Cune3.Tracking Transfomalior2.

66、Matan Milennials1.Anticipate the FutureIRi30#page#CPG Economic IndicatorsAccess IRis industry-standard metrics for consumer product demand and supplyduring the pandemic.our CPG inflation tracker and the latestdataon categorytrends, out-of-stock levels，consumer sentiment and moreU.S. DemandChannel Sh

67、iftE-CommerceDemand IndexIndex“ ForecastsIndex”Demand IndexInflationOut-of-Stock LevelsU.S.Topics fromSupply IndexTrackerfor SubcategoriesIRI Social PulseThe IRICPG Demand Index” provides a standard metricfor trackingchangesin spending on consumer packaged goods.U.S.Demand Index” Forecasts are deliv

68、eredthrougha proprietary，fullyautomated forecasting solution that anticipatesconsumerdemandChannel Shift Index provides a standard metric for tracking changes (migration）in spending on consumer packaged goods across select channels.The IRI E-Commerce Demand Index” provides a standard metric for trac

69、king changesin spending on consumer packaged goods purchased onlineInflationTracker provides the wel-known price per unit metric fortracking changes in pricing ofconsumer packaged goods.Supply Indexprovidesastandard metricfortracking changes in productavailability(i.e，in-stock rates）in stores forcon

70、sumerpackagedgoods.Out-of-Stock Levels for Top-Selling Subcategories by Market Area in the U.S.Top U.S.Topics from IRI Social PulseIRi31#page#Want to Be the First to Know？ Users Get New Thought Leadershipfrom IRis Research，Data &Analytics ExpertsIRi32#page#IRI Global HeadquartersCONTACT US203 N.LaSalle St.,Suite 1500Chicago，IL 60601FORMOREIRIIR+1312.726.1221INFORMATIONFollow IRl on Twitter:RlworldwideRi33