1、Future Workplace:Opportunities&Adversities in AIWorkforce Insights 2024Contents3The New Way of Working 7Survey Methodology 8AI in the Workplace 14Conclusion16Appendix 24References 25About PERSOLKELLY All the photos in the Workforce Insights 2024 were generated by AI image generators.The New Way of W

2、orkingThe Artificial Intelligence(AI)revolution is upon us,poised to revolutionise the world of work in ways beyond our current comprehension.From finance to healthcare,manufacturing to media,its impact is already being felt across various sectors,compelling businesses of all sizes to adapt swiftly.

3、From restructuring workflows to upskilling employees,evolution is not just a necessity but a strategic necessity in navigating the shifting employment terrain.Artificial intelligence,or AI,enables computers and machines to simulate human intelligence and problem-solving capabilities.AI can perform t

4、asks that would otherwise require human intelligence,or intervention,on its own,or combined with other technologies(e.g.sensors,geolocation,robotics).Source:McKinsey&CompanyWhat is AI?Opportunities&Adversities in AI /3 Opportunities&Adversities in AI /4 In this rapidly changing landscape,businesses

5、across Asia Pacific stand to gain a lot by observing others preparations and understanding the implications of AI adoption.Insight into the strategies adopted by different companies,within various markets to tackle these challenges,is vital for success in this transformative era.The results of the P

6、ERSOLKELLY 2024 Workforce Insights Report indicate a significant uptake and acceptance of AI within the surveyed Asia Pacific markets.A noteworthy 80%of respondents already either currently utilise AI in their workplaces or are actively considering its implementation.Interestingly,only a minority,co

7、nstituting 20%,have no plans for AI adoption.New Zealand leads in current workplace AI usage,with a rate of 82%-almost double the Asia Pacific average of 43%.Singapore stands at 45%,while Australia is at 35%by comparison.80%of Asia Pacific employers currently use AI,or are considering it.20%of compa

8、nies do not plan to adopt the technology.AI generated imageOpportunities&Adversities in AI /4 Opportunities&Adversities in AI /5 Top 5 markets where companies currently use,or are considering,AI:The 3 markets with the lowest AI adoption rates,where companies neither use AI nor plan to adopt it:Despi

9、te high expected spending on AI,both Australia and Korea exhibit some of the lowest AI adoption rates.In Australia,AI spending is mainly concentrated in the finance sector leading to slower adoption across other industries.Boston Consulting Group has identified two primary barriers to faster adoptio

10、n in Australia:implementation challenges due to lacking capabilities and culture within companies,and risk aversion to data sensitivities driven by concerns over customer trust and brand reputation.Similarly,Korea is a significant player in the global AI space with a focus on research and developmen

11、t supported by universities,research institutes and government programs.However,widespread adoption remains limited.To address this,the Korean government recently announced plans to invest over USD500 million across 69 sectors to foster AI-driven innovations in various aspects of daily life,industri

12、es and government services.There is a widespread understanding that AI represents the most significant productivity advance of our time.However,the potential benefits to businesses extend far beyond increasing efficiency and enhancing productivity.From cost savings and improved decision-making to pe

13、rsonalised customer experiences and predictive maintenance,AI offers a diverse range of advantages that are reshaping industries worldwide.By 2040,automation could cause 63 million jobs to disappear in the five biggest economies in Asia Pacific(India,China,South Korea,Australia and Japan).Another 24

14、7 million jobs in those economies could be at risk because of automation.Source:ForresterIn Singapore,67%of workers think AI will change how they work and 41%believe AI will replace their jobs in the next 5 years.Source:Ipsos67%41%Opportunities&Adversities in AI /6 Source:Forbes 49%of Asia Pacific c

15、ompanies will implement internal policies governing AI usage within a year.Businesses across Asia Pacific are swiftly moving to implement internal policies governing AI usage,recognising the urgency of preparing for new technologies.A significant portion,comprising 49%of respondents,aim to establish

16、 such policies within a year.The rise of new AI technologies offers significant opportunities for businesses,yet they also encounter specific challenges in the Asia Pacific region.These include navigating diverse cultural and regulatory environments,addressing talent shortages in the AI field,ensuri

17、ng data quality and accessibility,overcoming infrastructure limitations,addressing ethical and bias concerns,integrating AI with legacy systems,and managing cost constraints especially for small and medium-sized enterprises(SMEs).Overcoming these hurdles demands a strategic approach,collaboration wi

18、th stakeholders and investment in talent development,infrastructure and ethical frameworks to fully harness the potential of AI.AI offers numerous benefjts to businesses,including:Reducing Human Error AI-enabled systems minimise errors,saving time and resources.Automating Tasks AI automates routine

19、tasks,allowing employees to focus on complex tasks.Handling Big Data AI processes and analyses large datasets quickly and accurately.Facilitating Decision-Making AI gathers insights rapidly,aiding in faster decision-making.AI-Enabled Digital AssistantsChatbots and voice assistants address customer q

20、ueries promptly.Performing Risky Tasks AI applications undertake hazardous tasks,reducing risks.Improving Processes AI enhances workflows and productivity,minimising errors.Assisting in Healthcare AI predicts health risks and aids in complex medical procedures.Full-Time Availability AI systems are a

21、vailable 24/7,ensuring continuous productivity.Opportunities&Adversities in AI /7 Survey MethodologyPERSOLKELLY 2024 Workforce Insights Report.The survey was conducted from 22 February,2024 1 March,2024,across 12 markets in Asia Pacific.The total sample collected was 2,409.Respondents were employees

22、 of small(10-249 employees)and large(250+employees)companies.AccountancyTransportation&DistributionHospitality&LeisureMedia/Marketing/Advertising/PR&SalesConstructionEducationFinancial ServicesMedical&Health ServicesLegalManufacturingReal EstateRetailIT&TelecomsSectors involved in the survey:KoreaTa

23、iwanHong KongSingaporeIndonesiaChinaIndiaNew ZealandAustraliaVietnamMalaysiaThailandOpportunities&Adversities in AI /8 AI in the WorkplaceAI generated imageOpportunities&Adversities in AI /9 How is AI Used in the Workplace?The survey reveals that AI chatbots and virtual assistants(28%)top the list a

24、s the most used or considered AI applications.These platforms including Dialogflow by Google,Microsoft Bot Framework,Rasa and others utilise natural language understanding(NLU)technology to understand and respond to user queries in natural language,contributing to enhanced customer service and impro

25、ved user experience.Next comes AI for customer service(25%),employing software tools like Zendesk AI,Freshdesk,and Intercom.These tools streamline customer inquiries,automate tasks,organise support tickets and provide insights into support team performance.They enable multichannel support,maintain a

26、 knowledge base and personalise communication,leading to improved customer interactions and loyalty.Additionally,AI for marketing(22%)is on the rise leveraging platforms such as Adobe Sensei,HubSpot AI and Marketo.These platforms enable effective data analysis,provide insights and craft personalised

27、 customer journeys,enhancing customer engagement for businesses.Spending on AI-related software,services and hardware for AI-centric systems in Asia Pacific is set to hit$78.4 billion by 2027,growing at a compound annual growth rate(CAGR)of 25.5%from 2022 to 2027.Source:IDC$78.4 billionAI chatbots a

28、nd virtual assistants 28%Customer service 25%Marketing 22%Top 3 most used/considered AI applicationsOpportunities&Adversities in AI /10 37%Customer Service/OperationsJob Roles Affected by AI AdoptionRespondents across the APAC region anticipate that AI adoption will impact various departments within

29、 their companies,with IT(40%),HR(39%)and Customer Service/Operations(37%)being the top areas of concern.Across all markets,there is a general consensus(top four choices)that IT roles will be impacted by AI adoption.This holds true even in Taiwan(29%),Australia(30%)and Malaysia(33%),where IT roles ar

30、e perceived to be less affected.Additionally,customer service/operations rank in the top three concerns in all markets except Vietnam and Thailand.Departments most affected by AI adoption40%Information Technology39%Human ResourcesAI is delivering benefjtsRespondents in the APAC region value AI techn

31、ology primarily for its efficiency(51%)and productivity(44%),making them the top two factors.This mirrors the popularity of AI chatbots and virtual assistants as noted in the survey,which serve as versatile tools across various job roles to enhance efficiency and productivity.AI technologies are cle

32、arly proving to be valuable assets that drive positive outcomes and contribute to business success.Top 5 reasons companies are adopting AI technologyIncrease effjciency 51%Increase productivity 44%Reduce operational costs and increase cost-effjciency 35%Reduce the risk of human error 32%Stay competi

33、tive in the market 29%Opportunities&Adversities in AI /11 Actions Taken After AI AdoptionIn terms of actions following AI adoption,the top responses overall include implementing upskilling(46%),change management strategies to aid employee adaptation(44%),and maintaining communication(44%).Upskilling

34、 emerges as a popular choice,featuring in the top three for all markets except Korea,Indonesia and New Zealand.However,upskilling appears particularly unpopular among Korean respondents plummeting to the bottom three at 27%.This trend,coupled with Korean managers lesser interest in retaining key tal

35、ent(just 16%compared to APACs 33%),suggests a potential openness among Korean respondents to replacing staff with AI,although they perceive the need for this as insignificant.Interestingly,for Indonesia and New Zealand,upskilling is replaced in the top three responses by utilising AI for HR decision

36、-making(49%and 44%respectively).This shift reflects the previous emphasis on HR decision-making factors in both markets reasons for adopting AI.Top 3 strategies for bridging the skill gap to implement AI technologyAI generated imageInternal upskilling 18%Training and knowledge sharing for AI-related

37、 skills 14%Supporting employees in obtaining AI certifjcation/education 14%Opportunities&Adversities in AI /12 Critical skills in an AI eraAs automation and AI reshape the workforce,there is a growing recognition of the value of uniquely human skills.While technology excels in efficiency and accurac

38、y,it often lacks in emotional intelligence,creativity,empathy and interpersonal connections.Skills like building relationships,collaborating effectively and understanding human emotions are inherently human and difficult for technology to replicate.Therefore,leveraging these skills will be essential

39、 for success in the evolving workforce complementing emerging technologies.Employers across the Asia Pacific region emphasise the importance of specific human skills in successful AI adoption.According to survey results,creativity(43%),adaptability(42%)and critical thinking(39%)are deemed crucial fo

40、r AI integration.These skills empower employees to innovate,adapt to changes and make informed decisions based on AI insights.Project management skills(29%)are considered the least important,filling the bottom spot.Some variables across markets did emerge.For example,in Indonesia,digital literacy(47

41、%)and communication(46%)are prioritised over adaptability and critical thinking.In Singapore,critical thinking(51%)and adaptability(50%)are highly valued while creativity is less emphasised(29%).Conversely,Korea,Vietnam and Thailand prioritise digital literacy over critical thinking with Korea ranki

42、ng it lowest(22%).Vietnam and Thailand prioritise digital literacy at 43%over critical thinking,rated at 31%and 28%respectively.Critical skills for AI adoptionAI generated imageCreativity and innovation 43%Adaptability and fmexibility 42%Critical thinking and problem-solving 39%Analytical skills 38%

43、Communication and collaboration 36%Digital literacy 36%Project management skills 29%Opportunities&Adversities in AI /13 How companies plan to manage the potential displacement of jobs due to AIOffer reskilling programs Create new job positions Engage in open dialogue about the impactsWays to manage

44、job displacement due to AIBusinesses must take action in response to AI adoption,as failure to do so could lead to substantial disruption,talent attrition and reduced competitiveness.Proactively managing potential job displacement ensures that the organisation maintains agility,resilience and readin

45、ess to succeed in a rapidly-evolving landscape shaped by AI and automation.When asked about managing potential job losses due to AI,roughly half of companies in Asia Pacific(45-50%)chose options like providing re-skilling programs,creating new job positions and having open discussions about the pote

46、ntial impacts.In markets like Australia and Korea,which show less interest in adopting AI,theres a stronger belief that significant job losses are unlikely.In Australia,41%are confident that job displacement wont occur leading to lower interest in other plans to manage it.Korea,on the other hand,pre

47、fers to be cautious,with 42%opting for dialogue with employees about potential impacts.In contrast,India has a much lower belief that job displacement wont happen,with only 8%sharing this view.Consequently,India is more supportive of all plans to manage displacement than the regional average.Vietnam

48、,China and New Zealand show similar trends,with higher expectations of job displacement and a corresponding higher interest in plans to manage it.Notably,China emphasises creating new job roles(60%)as a primary strategy for handling displacement.Opportunities&Adversities in AI /14 ConclusionAI gener

49、ated imageOpportunities&Adversities in AI /15 The rise of AI,exemplified by innovative tools like ChatGPT,signals the onset of the fourth industrial revolution.The pace of change is expected to accelerate further as the global AI chip race intensifies,with tech companies competing to develop increas

50、ingly powerful semiconductors crucial for the next wave of AI tools.It is fair to say that both employees and businesses cannot afford to ignore these trends if they want to remain relevant in the future.As automation and AI continue to advance,there is a pivotal shift altering how people work,commu

51、nicate and access information.Skill requirements are evolving rapidly,impacting production,management and governance structures.Individuals must stay informed and adapt by acquiring new skills or transitioning to different roles,while businesses need to adjust strategies,operations and their workfor

52、ce to leverage these technological advancements.Neglecting these trends could leave both individuals and businesses vulnerable to disruption and loss of competitiveness.PERSOLKELLY is actively adapting its services to meet the demands of this evolving space,to better serve both job seekers and emplo

53、yers.By leveraging AI-driven insights,PERSOLKELLY assists job seekers in finding roles that align with their passions and values ensuring a workforce that is engaged,motivated and fulfilled in their professional pursuits.Through personalised guidance and strategic support,PERSOLKELLY enables employe

54、rs to harness the potential of AI technologies to optimise recruitment processes and cultivate a workplace culture that fosters happiness,satisfaction and personal growth.Invest strategically in AI:Recognise AI as more than just a technology;its a strategic investment that can reshape operations,cus

55、tomer experiences and competitiveness.Develop an AI-ready workforce:Prioritise upskilling current employees,attracting AI-specialised talent and fostering a culture of continuous learning and adaptation to new technologies.Differentiate between AI hype and reality:Stay informed about AI developments

56、,make decisions based on facts and avoid following trends that dont align with business objectives or deliver tangible benefits.Optimise operations or exit:In anticipation of economic stagnation,assess assets and markets for profitability and consider divesting from underperforming areas.Drive growt

57、h through strategic partnerships:Explore opportunities for strategic mergers,acquisitions and joint ventures to acquire new capabilities,enter new markets or enhance AI capabilities.Five tips for CEOs in the AI Era:Source:EYOpportunities&Adversities in AI /16 AppendixAI generated imageOpportunities&

58、Adversities in AI /17 Implement upskilling programs for current staffImplement change management strategies to help employees adapt to new roles and technology-driven changesMaintain open and transparent communication about AI adoption and its impact on job rolesEnsure that AI-related activities com

59、ply with laws and regulationsRedefinition of job roles and responsibilities to accommodate AI technologyUtilise AI and data analytics for HR decision-making related to role changesDevelop comprehensive plans to assist affected staff in finding new opportunities within or outside the organisationReta

60、in key talent and maintain employee morale during transitionsActions taken after AI adoptionAustraliaIndonesiaSingaporeHong KongMalaysiaTaiwanChinaKoreaThailandIndiaNew ZealandVietnam30%22%21%38%52%44%37%52%32%38%41%45%42%39%45%44%37%33%41%45%42%37%35%50%45%52%44%43%48%51%55%55%37%38%49%31%42%48%54%

61、45%16%36%24%42%31%47%36%27%38%35%33%38%49%47%47%50%34%42%44%38%33%44%53%41%39%27%35%45%44%42%45%54%34%42%47%31%42%42%51%48%38%42%45%40%45%40%42%43%22%32%31%38%37%44%34%46%Opportunities&Adversities in AI /18 Top 5 reasons for adopting AI technology(by market)KoreaTo reduce operational costs and incre

62、asing cost-efficiency 40%To increase efficiency 38%To increase productivity 36%To stay competitive in the market 29%To reduce overhead cost 26%MalaysiaTo increase efficiency 60%To increase productivity 49%To reduce operational costs and increasing cost-efficiency 40%To improve the quality of content

63、 output 33%To reduce the risk of human error 30%Hong KongTo increase efficiency 53%To increase productivity 50%To reduce operational costs and increasing cost-efficiency 40%To reduce overhead cost 37%To reduce the risk of human error 36%ChinaTo increase efficiency 54%To increase productivity 47%To r

64、educe operational costs and increasing cost-efficiency 35%To reduce the risk of human error 32%To reduce overhead cost 30%VietnamTo increase efficiency 49%To increase productivity 46%To reduce overhead cost 35%To reduce operational costs and increasing cost-efficiency 34%To reduce the risk of human

65、error 30%ThailandTo increase efficiency 56%To optimise workforce planning and resource allocation 38%To reduce the risk of human error 36%To reduce operational costs and increasing cost-efficiency 33%To stay competitive in the market 31%New ZealandTo increase efficiency 43%To increase productivity 3

66、8%To enable data-driven decision-making for HR and talent management 36%To improve talent acquisition and recruitment processes 36%To optimise workforce planning and resource allocation 33%TaiwanTo increase efficiency 60%To reduce overhead cost 40%To increase productivity 39%To reduce operational co

67、sts and increasing cost-efficiency 33%To reduce the risk of human error 32%IndiaTo increase efficiency 46%To increase productivity 42%To stay competitive in the market 38%To improve the quality of content output 36%To reduce operational costs and increasing cost-efficiency 35%IndonesiaTo increase ef

68、ficiency 48%To increase productivity 48%To reduce the risk of human error 37%To stay competitive in the market 35%To reduce operational costs and increasing cost-efficiency 34%AustraliaTo increase efficiency 49%To increase productivity 49%To reduce operational costs and increasing cost-efficiency 30

69、%To stay competitive in the market 27%To improve the quality of content output 24%SingaporeTo increase efficiency 59%To increase productivity 57%To reduce the risk of human error 40%To reduce operational costs and increasing cost-efficiency 35%To enhance customer experience 31%Opportunities&Adversit

70、ies in AI /19 Top 5 job roles affected by AI adoption in the company(by market)AustraliaAdministrative 38%Customer Service/Operations 36%Marketing 36%IT 30%HR 25%Hong KongCustomer Service/Operations 48%IT 38%HR 36%Marketing 33%Administrative 32%ChinaIT 49%HR 42%Customer Service/Operations 35%Manufac

71、turing 34%Marketing 29%MalaysiaCustomer Service/Operations 42%HR 39%Administrative 36%IT 33%Marketing 29%VietnamHR 45%IT 37%Manufacturing 36%Administrative 35%Marketing 34%ThailandIT 48%HR 38%Finance 35%Customer Service/Operations 33%Manufacturing 33%New ZealandHR 80%IT 50%Customer Service/Operation

72、s 34%Marketing 34%Finance 29%TaiwanCustomer Service/Operations 36%Administrative 31%Marketing 30%IT 29%Sales 24%IndiaIT 44%Administrative 40%HR 39%Customer Service/Operations 39%Marketing 36%IndonesiaIT 48%Customer Service/Operations 45%Administrative 44%HR 43%Marketing 42%SingaporeAdministrative 41

73、%Customer Service/Operations 39%IT 38%HR 35%Marketing 29%KoreaAdministrative 40%Customer Service/Operations 37%IT 36%Marketing 32%Manufacturing 31%Opportunities&Adversities in AI /20 Strategy to bridge skill gap in order to implement AIAustraliaChinaHong KongIndiaIndonesiaKoreaMalaysiaNew ZealandSin

74、gaporeThailandTaiwanVietnam21%10%18%11%8%6%6%5%17%17%15%12%11%10%9%9%13%1%21%11%21%9%16%7%6%4%4%22%18%11%13%11%8%7%6%2%16%17%15%10%9%9%13%8%2%17%13%9%8%18%12%5%8%12%23%17%8%13%5%10%7%9%10%15%11%12%12%10%16%13%14%1%16%16%17%12%8%10%6%5%8%17%16%13%8%10%11%10%12%5%20%11%18%12%9%8%7%9%4%13%16%13%12%9%13

75、%13%9%4%Internal upskilling and training programsOrganise cross-functional training and knowledge sharing within organisation to develop AI-related skillsSupport employees in obtaining relevant AI certifications and furthering their educationEngage external consultants or experts to guide and suppor

76、t AI adoption and workforce development effortsHire individuals with necessary AI skillsCollaborate with vendors who use the same technology,outsourcing tasks when necessary for specific projectsEngage specialised freelancers,temporary,or contract staff who are experts in the required AI technology

77、for project-based workPartner with staffing companies that specialise in sourcing talent familiar with technology we needDont know/not applicable;there is no skill gapOpportunities&Adversities in AI /21 Critical skills in an AI eraAustraliaChinaHong KongIndiaIndonesiaKoreaMalaysiaNew ZealandSingapor

78、eThailandTaiwanVietnam36%35%45%31%34%36%25%46%53%40%31%38%25%26%40%42%48%45%34%29%38%46%39%44%34%35%36%35%57%34%31%31%46%47%25%36%42%22%36%34%38%36%46%41%40%42%29%41%23%48%47%40%33%45%27%40%29%50%51%43%33%38%24%42%42%28%41%39%43%24%48%37%46%42%36%29%28%42%42%31%43%33%43%29%Creativity and innovationA

79、daptability and flexibilityCritical thinking and problem-solvingAnalytical skillsCommunication and collaborationDigital literacyProject management skillsOpportunities&Adversities in AI /22 Ways to manage job displacement due to AIAustraliaChinaHong KongIndiaIndonesiaKoreaMalaysiaNew ZealandSingapore

80、ThailandTaiwanVietnamOffering reskilling programs to transition into other roles within the companyCreating new job roles that complement AI technologiesEngaging in open dialogue with employees about potential impacts and solutionsProviding support and resources for external job placementNot applica

81、ble;We do not foresee significant job displacement due to AI33%34%34%23%41%54%60%46%35%7%50%45%49%40%11%60%57%58%46%8%51%49%51%47%9%36%39%42%16%25%49%44%43%36%19%55%56%47%46%4%53%47%41%33%19%54%48%50%37%13%49%48%27%28%16%59%49%55%49%6%Opportunities&Adversities in AI /23 Speed of implementing AI poli

82、ciesWithin a yearMore than a year39%58%32%63%52%41%39%82%47%43%36%53%24%35%56%32%31%36%32%16%35%41%47%40%AustraliaChinaHong KongIndiaIndonesiaKoreaMalaysiaNew ZealandSingaporeThailandTaiwanVietnamOpportunities&Adversities in AI /24 Page 3:McKinsey&Company articleWhat is AI?-2023Page 5:Boston Consult

83、ing Group ReportAccelerating Australias AI Adoption 2023Defence Research and Studies articleSouth Korea-A Key Player in AI Research-2023The Korea Times articleKorea to invest$527 mil.to integrate AI into all sectors of society 2024Forrester ReportFuture Of Jobs Forecast,2020 To 2040(India,China,Sout

84、h Korea,Australia,And Japan)2022Ipsos SurveyAI is making the world more nervous-2023Page 6:Forbes articleAdvantages Of Artificial Intelligence(AI)In 2024 2024Page 9:IDC Worldwide Artificial Intelligence Spending Guide 2023Page 15:EY ArticleHow Asia-Pacific CEOs Can Grow In The AI Era Amid Economic C

85、hallenges 2023ReferencesOpportunities&Adversities in AI /25 We are one of the leading staffing,recruitment and HR solutions providers in the Asia Pacific region.Built on a legacy of innovation that dates back to the start of the modern staffing industry,PERSOLKELLY have a depth and breadth of expert

86、ise across diverse industries.Our team of specialists take a collaborative approach to understand your unique challenges,leading to better relationships and results.And our dynamic,fresh-thinking is paired with a focus on quality,creating greater value for your business.With PERSOLKELLY,you get the

87、strength and support of an organisation that has successfully been delivering this value across the APAC region for decades.About PERSOLKELLYDatabase of over 650k candidates40+years of experience in APACRegional and global networks13 market coverage across APAC,with 80+officesAustralia,China,Hong Kong,India,Indonesia,Korea,Malaysia,Philippines,New Zealand,Singapore,Taiwan,Thailand,VOpportunities&Adversities in AI /26 2024 PERSOLKELLY Pte Ltd.All Rights Reserved.