1、BAIDU 2020 ENVIRONMENTAL,SOCIAL AND GOVERNANCE REPORTContact usAddress:Baidu Campus,No.10 Shangdi 10th Street,Haidian District,BeijingZIP Code:100085Email:Environmental,Social and Governance ReportBaiduMake the complicated world simpler through technology2020Table of ContentsStructure of the Board o

2、f DirectorsRisk prevention and controlBusiness ethics222324Enhancing corporate governanceContent managementUser experienceIntellectual property and copyright protection767981Improving serviceCybersecurityPrivacy protectionResponsible AI344044Building trustResponding to COVID-19 AI for social good 86

3、87Contributing to societyTalent assurance Employee incentivesEmployee care485860Nurturing talentsGreening our data centersGreening our business Putting sustainability into actionResponding to climate change68707273Promoting sustainabilityLetter from our CEOAbout usAbout the report0204062021 outlook8

4、990Appendices97Reader feedback form2020 highlightsOur managementOur priorities071014Our practices18When Baidu was founded 20 years ago,we were dreaming of changing the world with technology.Today,our original aspiration remains unchanged and we are on a mission to“make the complicated world simpler

5、through technology”.2020 was an extraordinary year for both China and the rest of the world.The unexpected COVID-19 pandemic has accelerated unprecedented changes around the globe.The devastating virus,economic recession and governance difficulties are prominent challenges facing humanity.Neverthele

6、ss,the pandemic has also enabled people around the world to have a stronger sense of the spirit of solidarity and the concept of“building a community with a shared future for mankind”.Guided by our vision of“Do Better with Tech”,Baidu actively explored ways to enhance corporate governance,build trus

7、t,nurture talents,promote sustainability,improve service and contribute to society in the past year,aiming to address social problems with technology and continuously contribute to the development of human society.Acting in line with government policies,we have been building green data centers,promo

8、ting low carbon ways of production and living and accelerating our deployments in the new energy and intelligent vehicle industry;we have been facilitating the development of a cybersecurity ecosystem and a healthy and prosperous cyberspace environment by leveraging AI-powered security technologies;

9、we,at the first opportunity,launched an AI temperature monitoring system to help the pandemic prevention and control and reduce infections;by working with related national departments and leveraging the cross-age face recognition technology,we have helped over 10,000 missing people to be reunited wi

10、th their families;we value talent development with over 1 million AI specialist cultivated and pledge to produce 5 million more in the next five years.Baidu is a pioneer in technology and beneficiary of Chinas national and social development.With our technological strengths,we will assume more socia

11、l responsibility,which is also our original aspiration in pursuing technology development.Letter from our CEORobin Yanhong LiChairman,Chief Executive Officer and Co-FounderDo Better with TechAs a new round of technological and industrial revolution rises,cutting-edge technologies,such as AI,are exer

12、ting a wide and profound influence on our society and economy.Following the principle of“Responsible AI”and with an open and inclusive attitude,we joined hands with stakeholders,including partners,industrial associations,research institutions and social organizations,to construct the AI ecosystem.We

13、 constantly deepen our study on AI ethics and actively engage ourselves in the development of standards related to AI to guide AI advances in the industry.A seven-year-old girl likened her trip in Beijing Haidian Park,the worlds first AI park,to a journey to the future;a visually-impaired user told

14、us that Xiaodu Smart Speaker was like his eyes,bringing him the convenience he had never enjoyed;a rural teacher said that Baidu-backed online courses made her and her students feel like they had invited all top teachers to their school;my colleagues find that an increasing number of citizens are tr

15、ying our self-driving cars.These stories all convince us that technology can deliver a better life for more people.Looking ahead,Baidu will continue to honor our mission to“make the complicated world simpler through technology”and improve our ESG management.Internally,we will strengthen corporate go

16、vernance and business ethics,enhance our capabilities to safeguard cybersecurity and privacy protection,pursue green development and value talent cultivation.Externally,we will facilitate the cultivation of professionals,join hands with partners to advance industry development,bridge the digital div

17、ide,care for the vulnerable,as well as be responsible to stakeholders and contribute to society by virtue of our advantages in products and technologies.The world moves on in a never-ending process of the new replacing the old.Technology has been advancing by leaps and bounds in the last 200 years a

18、nd brought unprecedented changes to our ways of production and living.Technological innovations and applications have benefited tens of millions of people.As a strongly positioned AI ecosystem company and by seizing the opportunities in promising AI fields such as intelligent cloud and intelligent d

19、riving,Baidu will go even further in our technological conquest of the sea of stars;we are also convinced that,on the path of changing the world with technology,ever-growing streams of people will join us in creating an even better future with the benevolence of technology.0203Baidu 2020 Environment

20、al,Social and Governance ReportAbout usOur mission is to make the complicated world simpler through technology.We focus on innovation,understanding users needs and enabling their growth.Baidu was founded in Zhongguancun,Beijing,on January 1,2000,and was co-founded by Robin Yanhong Li,creator of visi

21、onary search technology Rankdex,a method of hyperlink analysis,which also made China one of the only four countries in the world with core search technology outside of the United States,Russia,and South Korea.Baidu has evolved into the worlds largest Chinese search engine,Chinas largest comprehensiv

22、e Internet service company,and a world-leading AI platform.Every day,Baidu responds to billions of search requests from more than 100 countries and regions.It is an important portal for Chinese information.Baijiahao is a blog-style platform.By December 2020,it had attracted 3.6 million creators.Smar

23、t Mini Program is a fully open-source mini-programs platform,with more than 500 million monthly active users.Managed Page is an alternative for HTML site owners to use as the landing page for search results.Baidu Apollo represents Chinas strong autonomous driving capabilities and is recognized as on

24、e of the worlds top four leaders in autonomous driving by Navigant Research,the well-known research company.It has open platforms for autonomous driving,smart transport,and the Internet of Vehicles,and provides solutions for intelligent network connection and intelligent transportation.ACE Transport

25、ation Engine is the worlds first full-stack intelligent transportation solution integrating vehicle,road,and driving.Baidu has a strong faith in technological innovation and has been at the international forefront in innovation investment,R&D,and talent introduction.In November 2020,the National Ind

26、ustrial Information Security Development Research Center and the Electronic Intellectual Property Center under the Ministry of Industry and Information Technology released the 2020 Analysis Report on Chinese Patented Technologies in Artificial Intelligence.According to the report,by the end of Octob

27、er 2020,Baidu had 9,364 patent applications and 2,682 patents granted in artificial intelligence,ranking first in China on both indicators.It also ranked first in seven AI fields,including deep learning,intelligent voice,natural language processing,autonomous driving,knowledge graph,intelligent reco

28、mmendation,and big data in transportation.We focus on fulfilling our social responsibilities and operating under the principle of science and technology for a better life.We are committed to upholding social responsibility practices when developing new products and upgrading services.Baidu AI Xunren

29、,a joint project with the Ministry of Civil Affairs,leverages age-invariant facial recognition technology to find missing people and has helped a total of 11,942 missing individuals to reunite with their families.The Baidu Common Benefit Project has received applications from more than 300 charity o

30、rganizations and helped more than 200 to promote their charity causes on Baidu,covering a wide range of fields including education,environmental protection,healthcare,and poverty alleviation.By December 2020,our Baidu App had 544 million monthly active users and its daily login users accounted for m

31、ore than 70%.Our major knowledge products include Baidu Knows1,Baidu Wiki2,and Baidu Wenku3.They produced more than 1 billion high-quality entries,creating Chinas richest knowledge content system.Baidu Brain is Chinas leading software and hardware-integrated AI production platform.It offers more tha

32、n 270 core AI capabilities for external users and serves more than 2.65 million developers.PaddlePaddle is Chinas first independently developed,fully open-sourced and fully functional industry-level platform for deep learning.Baidu AI Cloud is an important carrier of Baidu AI services provided to bu

33、sinesses and leads in industrial intelligence.DuerOS is Chinas prosperous conversational AI operating system.By December 2020,monthly voice interactions with DuerOS exceeded 6.2 billion.Baidu Knows is a question-and-answer community where questions are asked,answered,and organized by our users.The a

34、nswers posted on Baidu Knows are generated by our users,professionals,enterprises and governmental agencies.Baidu Wiki is a wiki,compiled by experts in specialized fields,featuring high-quality columns,such as Encyclopedia of Intangible Cultural Heritage,Digital Museum and Recorder of History,as wel

35、l as a complete video-based knowledge source.Baidu Wenku hosts a library of digital documents,covering a wide range of content,such as education,architecture,law,internet and finance,shared in forms such as academic papers and PowerPoint presentations by professionals,enterprises,institutions and ot

36、her users.123Driven by AI,Baidu has built the Internets most powerful mobile ecosystem.Its main pillars are Baijiahao,Smart Mini Program,and Managed Page.0405Baidu 2020 Environmental,Social and Governance ReportAbout the reportBaidu joined the UNGC in 2008 and made a solemn commitment to promoting t

37、he sustainable development of the Company in human rights,labor standards,environment,and anti-corruption.Since 2008,Baidu has released five reports on the social responsibility,which focused on Baidus unremitting efforts in giving back to society and fulfilling its responsibilities as a corporate c

38、itizen.In 2020,Baidu officially released the Baidu 2019 Environmental,Social and Governance Report,its first ESG report,comprehensively presenting Baidus confidence and determination in building a sustainable business model.This report is the second ESG report released by Baidu.We will continue to u

39、phold an open,transparent,practical,and realistic attitude and share Baidus progress and results in ESG with all stakeholders.This report is prepared in accordance with the ESG Reporting Guidelines 2.0 issued by the Nasdaq Stock Market and the consultation documents on the review of the Environmenta

40、l,Social and Governance Reporting Guidelines and the relevant provisions of the Listing Rules issued by the Hong Kong Stock Exchange.It also refers to the Ten Principles of the UNGC,the GRI Standard issued by the Global Sustainability Standard Board,focuses of ESG indexes and rating agencies such as

41、 MSCI,DJSI,and Sustainalytics,and the Integrating the SDGs into Corporate Reporting:A Practical Guide jointly issued by the GRI and the UNGC.For more information about anti-corruption governance,privacy protection and data security,human capital,and the environment of the Company,please refer to our

42、 2020 ESG series of special reports at http:/ data and information disclosed in this report are cited from internal official documents and statistical reports of Baidu,covering all Baidu Core4 business from January 1,2020 to December 31,2020.Baidu will publish the report in both simplified Chinese a

43、nd English on its official website5 simultaneously.For any comments,please email us at .Not including Baidus holding companieshttp:/ highlightsOur awards and recognition Baidus efforts were widely recognized in 2020:We were cited as one of Harvard Business Reviews top five global AI companies.We wer

44、e cited among the 50 Smartest Companies by MIT Technology Review for the third consecutive year.We signed A Statement from Business Leaders for Renewed Global Cooperation initiated by the UNGC.We ranked second in China,and 42nd in the world,among the most influential technology companies in the Worl

45、d Benchmark Alliances Digital Inclusion Benchmark listing.We ranked among Forbes Worlds Best Employers.We were named Advanced Anti-pandemic Group in Industry and Information Technology by the Ministry of Industry and Information Technology.Our 2019 ESG report was cited for excellence by the Committe

46、e on Social Responsibility of the Chinese Electronics Standardization Association,the Ministry of Industry and Information Technology.For our best practice,we were listed in the second collection of 2020 Excellent Examples for Network and Data Se-curity Compliance Assessment by the China Academy of

47、Information and Communications Technology.We were among the first winners of the Quantitative Management Level(Level 4)certificate of the Data Management Capability Maturity Assessment Model(DCMM-National Standard).As the first batch,we were among signatories to the Ministry of Industry and Informat

48、ion Technologys Telecom and Internet Industry Network Data Security Self-Regulation Convention.We were ranked among the top 100 in Zhaopins Chinas Best Employers.We were ranked among the top 100 in s Chinas Best Employers for College Students.We ranked among s Employers with Outstanding Contribution

49、 to College Students Employment.We were named the Best Employer for Public Welfare Practice during COVID-19 by .We were named Extraordinary Employer by Liepin.We were cited as one of CIWEI Lives Top 10 Popular PICK Employers of College Students.0607Baidu 2020 Environmental,Social and Governance Repo

50、rtEnhancing corporate governanceBuilding trustWe organized more than 50,000 online security training sessions,with more than 100 courses developed.Nurturing talentsWe applied for 9,364 patents and were granted 2,682.These tallies were the high-est among Chinese Internet companies in 2020.By the end

51、of 2020,our interactive platform AI Xunren,which helps find missing or abducted persons,had helped 11,942 people to be reunited with their families.Promoting sustainabilityContributing to societyImproving serviceMore than 1 million AI specialists1,928 hoursWomen accounts for42%132 complaints37.3 tra

52、ining hoursCNY 564,000We joined the Enterprise Anti-fraud Alliance22 surveysCNY 300 millionHelped 11,942 peopleMore than 30 national standardsOrganized more than 50,000 online security training sessionsFour China Patent Awards51.62 billion piecesAnnual average PUE1.1445 million kWhFive yearsOver 2,0

53、00 tons92%user satisfactionRejected more than 2.298 billion advertisementsApplied for 9,364 patentsOur training resources were utilized by more than 1 million AI specialists in China.Women made up 42%of our staff and 44.6%of our manag-ers.Our employees received an av-erage of 37.3 training hours a 6

54、5.9%rise from 2019.We launched the Mini Pulse Survey feedback channel.Each of its 22 surveys was participated in by 5,000 to 6,000 employees.Our professional ethics-related training totaled 1,928 hours.Our Professional Ethics Depart-ment received 132 complaints,among which 37 cases are under investi

55、gation and 95 have been re-solved,saving Baidu over CNY 17 million.Baidu employees auctioned gifts received from our partners through the Baidu Foundation.A total of CNY 564,000 was raised for public welfare.We joined the Enterprise Anti-fraud Alliance.We participated in the formulation of more than

56、 30 national standards in the field of network security.The Baidu Fedrated computing platform and MesaTEE universal secure computing platform our big data security products were awarded Big Data Product Capability Evaluation Certificates by the China Academy of Information and Communications Technol

57、ogy(CAICT).As the first batch,Baidu Maps obtained the certification for mobile internet app security issued by the China Cybersecurity Review Technology and Certificate Center.We proposed the four principles of AI ethics and participated in developing the Introduction of AI Ethics Risks with the Nat

58、ional General Group for Artificial Intelligence Standardization.The annual average PUE of Baidus self-built data centers reached 1.14 in 2020,76%lower than the industrys aver-age of 1.596.We purchased 45 million kWh of wind power and generated 293,000 kWh of photovoltaic power via rooftop systems on

59、 our data centers.In 2020,the total usages of the MaaS Travel Program in Beijing exceeded 1.95 million,with over 2,000 tons of carbon emissions reduced.We earned ISO 22301 busi-ness continuity management system certification for a fifth consecutive year.We set up an CNY 300 million pandemic and publ

60、ic health fund.By the end of 2020,our AI temperature monitoring system had been used hundreds of millions of times nationwide.In partnership with the Cyber Security Law Research Center under the Ministry of Public Security,we published the 2020 Cy-bercrime Report on Blackhat and Grayhat Hacking.We b

61、locked or disposed of more than 51.62 billion pieces of illegal information includ-ing pornography and gambling.More than 51.54 billion were blocked by machines and over 80 million manually.We rejected more than 2.298 billion adver-tisements that violated laws and regula-tions,and a total of 28,013

62、illegal accounts were punished.We received more than 80 million user feedbacks,earning a 92%user satisfaction.Our AI breakthroughs earned four China Patent Awards.Awarded Big Data Product Capability Evaluation CertificatesHundreds of millions of times of AI temperature monitoringCo-published 2020 Cy

63、bercrime Report on Blackhat and Grayhat HackingObtained the certification for mobile internet app securityParticipated in developing the Introduction of AI Ethics RisksOur ESG highlights in 2020Data extracted from 2020 Uptime Institute Data Center Survey,https:/ 60809Baidu 2020 Environmental,Social

64、and Governance ReportOur managementOur newly formulated Environmental,Social and Corporate Governance Policy7 explicitly factors ESG into our management and business.Setting ESG goals clarifies the management structure and corresponding responsibilities,strengthens communication with stakeholders,an

65、d enhances our work in this area.Our newly established ESG Committee comprises senior managers from corporate legal affairs,finance and human resources.They offer sustainable development suggestions to our Board of Directors and formulate ESG goals and action paths based on the concerns of stakehold

66、ers and the wider international community.The Working Group under the Committee communicates and implements these ideas.Under the guidance of the Committee,the Working Group coordinates with our business lines and functions to promote ESG work,establish and optimize risk management,and ensure close

67、communication and cooperation with stakeholders.It is committed to enhancing Baidus ESG performance and,in turn,enhancing our value and competitiveness.ESG managementOur ESG ConceptThe ESG management structure of BaiduThe ESG CommitteeThe ESG Working GroupApproval and supervisionGuidance and supervi

68、sionSuggestions for decisionsReportingIntellectual Technological Compliance Data privacyInformation User EnvironmentSocialGovernancePartnersGovernmentsSocial institutionsUsersEnhancing the mobile foundationLeading in AICommunityEmployee Personnel Supply chain Economic Low-carbon engagementBusinesssu

69、stainabilitymanagementproperty rightsinnovationoperationsecurityexperiencetrainingrightsEmployeesSuppliersShareholdersEnvironmentCommunitiesTo enhance the integrity of mobile information and continue to be a leader in AI,we devote time and attention to the needs and demands of stakeholders,including

70、 suppliers,partners,governments,social institutions,users,employees,communities,and the environment itself.We actively explore low carbon operations,sustainable economic indicators,supply chain management,intellectual property,technological innovation,compliance,data privacy,information security,use

71、r experience,personnel training,employee rights,and community engagement.We aim to fully integrate an ESG philosophy and standards into our management,solve social problems with technology,leverage our corporate strength and innovation capability,and contribute long-term,sustainable value to stakeho

72、lders and the human community at large.ESG concepthttp:/ of Directors1213Baidu 2020 Environmental,Social and Governance ReportOur prioritiesIn 2020,we identified 17 ESG issues after examining ESG-related industry standards,concerns in the capital markets,and the best practices in the industry,both a

73、t home and abroad,as well as our business development trends.Then,we collected feedback from staff,users,shareholders and investors,suppliers and partners,media and NGOs,communities,and governments and regulators.After analysis and discussion of the results,we determined our matrix of material issue

74、s:ImportanceIssue CategoryHighData and privacy protectionEconomyInformation securityEconomyProtection of employee rightsSocietyProduct quality assuranceEconomyImproving user experienceEconomyStaff developmentSocietyProtecting employee benefitsSocietyProtecting intellectual property rightsEconomyAnti

75、-corruption and business ethicsEconomyContent integrityEconomyMedium Energy and resource conservationEnvironmentLow carbon operationEnvironmentContribution to community/charitySocietyOccupational healthSocietySupplier sustainability managementEconomyEffectiveness of board governanceEconomyLowEmissio

76、n managementEnvironmentBaidus 2020 material ESG issuesStakeholderMeans of communication Expectations and demandsShareholdersand investors general meeting of shareholders periodic reports and announcements investor emails and conference communication continuous and stable growth compliance risk manag

77、ement quality of products and services Users feedback channels product research interaction on our website and social media improved user experience information security data and privacy protection content integrity product quality assuranceGovernments and regulators information disclosure collabora

78、tive projects routine communication and reporting supervision and inspection site visit compliance information security data and privacy protection content integrityEmployees internal office systems internal meetings regular surveys for feedback online and offline trainings protection of rights and

79、interests training and development protection of benefits occupational health and safetySuppliers invitation for bids procurement contracts and agreements supplier management conferences supplier communication other communications integrity mutual benefit empowering suppliersPartners/NGOs Baidu Worl

80、d Congress Baidu Create ABC Summit Baidu Union Summit project-based cooperation technology exchange achievements sharing technological innovation cooperation product quality assurance low carbon operation corporate social responsibilityMedia press conferences exclusive interviews invitations to meet

81、ings or events interaction on our website and social media openness and transparency compliance information security data and privacy protection content integrity corporate social responsibilityEnvironment energy-saving and emission-reducing technology green products raising low carbon awareness amo

82、ng users emission management energy and resource conservation low carbon operationCommunities community activities interaction on our website and social media charity projects community investment volunteer activitiesThe communication mechanism with stakeholders of BaiduStakeholders suggestions are

83、key to our ESG development.Communicating with stakeholdersIdentifying material ESG issuesBaidus 2020 matrix of material ESG issuesImportance to stakeholdersImportance to our sustainabilityMedium HighLowSocietyEconomyEnvironmentData and privacy protection47891416678312Informatio

84、n securityImproving user experienceProtecting intellectual property rightsAnti-corruption and business ethicsContent integrityProduct quality assuranceSupplier sustainability managementEffectiveness of board governanceEnergy and resource conservationLow carbon operationEmission managementStaff devel

85、opmentProtection of employee rightsProtecting employee benefitsContribution to community/charityOccupational health2151617Baidu 2020 Environmental,Social and Governance ReportOur practicesEnhancing corporate governanceBuilding trustNurturing talentsPromoting sustainabilityImproving servic

86、eContributing to society203246647484Enhancing corporategovernanceStructure of the Board of DirectorsRisk prevention and controlBusiness ethics222324Complying with laws and regulations is part of the foundation for sustainable development.To ensure efficiency and stability,we uphold the highest busin

87、ess ethics,practice risk prevention and control,and maintain sound governance.22230Baidu 2020 Environmental,Social and Governance Report22Structure of the Board of DirectorsOur well-structured and efficient corporate governance has defined rights and responsibilities,in strict accordance

88、with the Nasdaq Stock Market Rules,the United State Securities Act of 1933 and other applicable laws.As the highest decision-making body,our Board of Directors has an Audit Committee,a Remuneration and Benefit Committee,and a Corporate Governance and Nomination Committee.These guarantee that resourc

89、es are allocated appropriately and that decision-making is efficient.The board determines our overall strategies and policies,supervises the management and business performance,and ensures that risk management and internal controls are effective and long-term.These actions safeguard the interests of

90、 the company and its shareholders and lead the Companys development.In 2020,we held five board meetings,attended by all five directors.Baidu believes that its current composition of executive directors and independent non-executive directors is appropriate,which is enough to safeguard the interests

91、of shareholders and the Company.With diverse perspectives and specialized knowledge,they offer independent opinions and judgements that create a balanced approach to business strategy,performance,risk prevention and control,and conflicts of interest.We highly value the diversity of our board.Members

92、 are appointed on merit and we ensure they have the right balance of skills,experience,and perspectives.When nominating candidates,the Corporate Governance and Nomination Committee considers gender,age,cultural and educational background,professional experience,skills,knowledge,and duration of emplo

93、yment.It also regularly reviews and supervises the implementation of diversity on the Board.In 2020,our board comprised five members,including one executive director and four independent non-executive directors.All have extensive industry experience,including one with a financial risk management bac

94、kground.NameAgeTenureBoard memberships(including Baidu)Independent non-executivedirectorIndependent of other interest relationships*Robin Yanhong Li52204NoNoJames Ding55152YesYesBrent Callinicos5553YesYesYuanqing Yang5654YesYesJixun Foo5224YesYesRisk prevention and controlSustainable development is

95、impossible without a sound risk prevention and control system.We identify and analyze financial and non-financial risks in our operations,and form an effective risk prevention and control mechanism to assist the Company in achieving long-term stable operations.Our board assesses and determines the n

96、ature and scale of potential risks and ensures the integrity and effectiveness of risk management and internal monitoring system.Baidu has built a top-down structure for risk management to ensure the implementation of concrete work and control processes,including risk identification,assessment,and t

97、reatment.Led by the Committee of Sponsoring Organizations of the Treadway Commission,we have established a three levels+three lines of defense risk management framework and clarified risk management and control procedures of risk identification,risk assessment,risk analysis,and risk responses.Struct

98、ure of risk managementRisk identificationOn the basis of a complete risk prevention and control management system,Baidu carries out regular internal risk analysis and identification.We divide our businesses into different business circulations,based on which we conduct the risk identification and as

99、sessment to form a risk map.In response to high-risk issues identified by the risk map,Baidu formulates a one to three-year audit plan to ensure the effectiveness and longevity of risk prevention and control initiatives.In 2020,we identified risks associated with finance,operations,fraud,network sec

100、urity,and external regulation.For details,please see the Baidu 2020 Annual Report 8.Baidu 2020 Annual Report will be available at https:/ relationships with employees,governments,or shareholders*8Details of Baidus Board of DirectorsBaidus risk management frameworkEach business unit in the frontlineI

101、nternal Audit Depart-ment and Professional Ethics DepartmentFunctional departments such as Supervision,Legal Affairs,Finance,and Budget Identify,assess,monitor,and prevent risks in business op-erationsSupervise and monitor risk management from an independent perspectiveSupervise and cross-check risk

102、s in their respective are-as of expertiseThe first line of defenseThe second line of defenseThe third line of defense24250Baidu 2020 Environmental,Social and Governance ReportLevelNameContent(abstract)ApplicabilityBasic andfundamentalBaidu Professional Ethics and Code of ConductIt expects

103、 that employees shall abide by laws and maintain a high degree of honesty and professional ethics in the aspects of employee relations,fighting against the unfair competition,illegal and improper payments,business partners,suppliers and customer relations,confidentiality and protection of company in

104、formation and property.It sets up a mechanism for reporting violations and countering retaliation and identifies penalties for violations.All employees,executives,consultants,and board members of Baidu and its branches,affiliates,and subsidiariesBusiness ethics The building of business ethics and co

105、mpliance has always been the focus of Baidu.As a multinational corporation listed in the United States and operating in multiple countries,our business ethics enjoys a legal basis for being in compliance with advanced laws,regulations,and standards from around the world.We internalize those laws,reg

106、ulations,and standards to form our business ethics system according to Baidus business characteristics.In China,we strictly abide by the Anti-Monopoly Law of the Peoples Republic of China,the Anti-Unfair Competition Law of the Peoples Republic of China,Interim Provisions of the State Administration

107、for Industry and Commerce on Prohibition of Commercial Bribery(1996),and other laws and regulations directly related to business ethics.We also follow articles in general or laws and regulations that are highly related to operations such as the Company Law of the Peoples Republic of China and the Go

108、vernment Procurement Law of the Peoples Republic of China.Globally,we follow the Public Company Accounting Reform and Investor Protection Act 2002(the Sarbanes Oxley Act),the United Nations Convention Against Corruption,the Business Principles for Countering Bribery(developed by Transparency Interna

109、tional in 2003 and revised in 2013),and anti-corruption and anti-bribery legislation in our existing and potential overseas markets.Through long-term development and improvement,Baidu has formed a solid business ethics system.We consulted and absorbed the Business Principles for Countering Bribery i

110、ntroduced by Transparency International,universal standards or requirements developed by well-known international institutions when establishing and improving our anti-corruption policies and systems.At present,we have formed a system consisting of the Baidu Professional Ethics and Code of Conduct a

111、s basic and fundamental document and other rules concerning business ethics,professional ethics,and anti-corruption issues as specific documents.Furthermore,our business departments at all level have developed their own rules and systems related to business ethics,including the Baidu Employee Manual

112、,the Honesty and Integrity Agreement,the Sustainable Development and Corporate Social Responsibility Requirements,etc.These rules showcase scenarios and details of the above-mentioned fundamental regulations concerning business ethics and broaden the scope of Baidus business ethics.Internal manageme

113、ntBaidus basic business ethics systemSystem buildingLevelDepartments or systemsName of regulationsDepartmental requirementsHRBaidu Employee Manual,Baidu Human Rights Policy,etc.Internal Audit DepartmentInternal Audit Charter of Baidu,etc.Finance SystemBaidu Reimbursement Rules for Companies,Baidu Re

114、imbursement Rules for Employees,etc.Sales Business SystemHonesty and Integrity Agreement,Code of Ethics for Sales Practices of Baidu MEG Sale System,Code of Ethics for Sales Practices of Baidu AI Cloud,etc.Procurement Business SystemManagement Rules for Suppliers,Supplier Contact Guidelines,Sustaina

115、ble Development and Corporate Social Responsibility Requirements,Baidu Measures for Supplier Daily Management and Handling Complaints,etc.Other important regulationsBaidu Management Rules on Undisclosed Information and Prohibition of Insider Trading,Baidu Employee Information Security Manual,Baidu R

116、isk Control Redlines for User Products,etc.Baidus business ethics systems of departmentsBaidus specific business ethics systemsLevelNameContent(abstract)Specific requirements DefinitionBaidu Management Regulation of Construction of Professional EthicsIt stipulates six professional ethics;namely adhe

117、ring to honesty and integrity,avoiding conflict of interest,keeping business secrets,valuing the interests of partners,protecting company assets,and cooperating with investigations.Baidu Professional Ethics Regulations on“Red Line”ManagementIt identified six types of negative behaviors categorized b

118、y the company as the red line and intolerable behaviors;namely falsification,solicitation for personal gain,extorting and accepting bribes,leakage of information,conflict of interest,and interfering with investigations.Response and PreventionBaidu Avoiding Conflicts of Interest PolicyIt establishes

119、two types of reporting mechanisms for conflict of interest and gift and hospitality respectively.Baidu Professional Ethics Reporting Management RegulationsIt establishes the reporting systems for Baidu employees suspected of violations of laws and professional ethics.And the implementation rules for

120、 the protection of whistleblowers were revised in 2020.Awards and PunishmentsBaidu Rules for Awarding and Punishing EmployeesIt establishes details for rewards and punishments on behaviors related to professional ethics.26270Baidu 2020 Environmental,Social and Governance ReportLevelDescri

121、ptionMain functionsBoard of DirectorsThe highest authority with ulti-mate responsibility for corporate governance approves fundamental rules and institutional documents,including the Baidu Professional Ethics and Code of Conduct appoints the Committee of Professional Ethics and has the right to addr

122、ess inquires to the Committee listens to the work report and proposes advice on handling corruption cases involving corporate executivesCommittee of Professional EthicsThe decision-making body at executive level consists of three senior vice presidents responsible for the instruction,decision,superv

123、ision,and inspection of the companys professional ethics,code of conduct and business ethics,and reports to the Board of DirectorsProfessional Ethics DepartmentResponsible for the routine spec-ific execution of the Committee of Professional Ethics,under the guidance and supervision of the committee

124、and reporting to it revises relevant systems of professional ethics and anti-corruption,as well as establishing corresponding mechanisms and processes organizes education and training activities on professional ethics,code of conduct and relevant systems investigates and handles cases of suspected f

125、raud and violation of laws or rules of administrative discipline involving employeesThree-level professional ethics governance systemOur anti-corruption organization consists of three levels of management,including the Board of Directors,the Committee of Professional Ethics,and the Professional Ethi

126、cs Department.Professional ethics and internal audit work content and reporting levels According to the“three lines of defense”risk management framework,the Professional Ethics Department independently exercises its investigative rights following the investi-gation procedures of case clues,acceptanc

127、e,investigation,handling conclusions,and follow-up.In 2020,the Professional Ethics Department strengthened its initiatives in supervision and investigation,shifting from investigations following up the clues of cases to more preventive investigation and supervision.In addition to compliance audit,sp

128、ecial audit and other routine audit duties,our Internal Audit Department also assists with investigation of and reports on anti-fraud,anti-money laundering,and related matters.It fully communicates with the Professional Ethics Department before reporting to the Audit Committee in a regular manner.It

129、 cooperates with the Professional Ethics Department to enhance our business ethics.The Companys senior management is required to support internal control,compliance,and audit,and should direct the Internal Audit Departments work and listen to the audit results.For ethics violations,Baidu imposes pen

130、alties based on the severity of the case.We adopt zero-tolerance policies and have the right to terminate employment contracts for violations of the Baidu Professional Ethics Regulations on“red lines”management.If the relevant behavior constitutes a crime,it will then be transferred to law enforceme

131、nt agencies to handle accordingly.For less severe violations,we issue notifications or warnings,as appropriate.Opinions and decisions on violations are concluded upon joint discussion by the Professional Ethics Department,Legal Department,and Human Resource Department,etc.The decisions are reviewed

132、and approved by the Committee of Professional Ethics to ensure scientific,fair,and effective results.The Professional Ethics Department itself is under the supervision of all employees and the Board of Directors is entitled to address inquiries about the Professional Ethics Departments work,which is

133、 part of the supervision and restriction of the department.Governance systemBaidu carried out a number of training and publicity activities to continuously enhance our internal business ethics and compliance awareness and create a compliance atmosphere.For employees,there are three types of training

134、,namely new employee orientation,regular employee training,and specialized training,ensuring that all staff keep professional ethics in mind.The training covers all regular employees of Baidu.And we keep all the training videos on our internal Duxuetang learning platform for employees to learn at an

135、y time.TrainingContent Coverage and AssessmentNew employees orientationCompulsory courses such as“Professional Ethics and Sunny Workplace”Freshmen must complete courses launched by the Human Resources Department and pass examinationsRegular employees trainingActivities such as the“Baidu Legal Litera

136、cy in Progress”once per quarterThe“Professional Ethics and Security Awareness”exam covering all employees adopts the“full-score pass system”,which means any people who cannot get full marks shall retake the examination until a full mark is attainedSpecialized trainingSpecialized training is a traini

137、ng or promotion program targeting a specific department,system,or problem.For example,special training for sales team managers of AI Cloud Group(ACG)and Corporate Group Strategy DepartmentCovers business lines or departments with specific training needs.Employees are encouraged to take the quiz volu

138、ntarilyBaidus professional ethics trainingTraining and publicityFor directors,we introduce Baidus compliance requirements for professional ethics through the quarterly report of the Professional Ethics Department to the Board of Directors.In 2020,Baidus professional ethics-related training totaled 1

139、,928 hours.We have been publicizing business ethics and anti-corruption by permeating employees daily life in recent years.Through the intranet,the WeChat official account of Infoflow(Baidus internal communication app),the home page of the projection screen in the meeting rooms,the posters in elevat

140、ors,the bulletin boards in toilets,and flashcards,we intensively publicize the regulation and information related to anti-corruption.Board of DirectorsCommittee of Professional EthicsProfessional Ethics Department Internal Audit DepartmentAudit CommitteeInternal control and complianceFinancial audit

141、TrackingAnti-fraudInformation system auditInvestigationHandlingTrainingPublicitySupervisioncooperatingreporting toSpecial auditAnti-money laundering28290Baidu 2020 Environmental,Social and Governance ReportIn accordance with the Baidu Professional Ethics Reporting Management Regulations,w

142、e regulate,encourage and sup-port staff and outsiders to report suspected violations of dis-cipline,law,and professional ethics of Baidu employees.We have set up four reporting methods:email,in-person report-ing,professional ethics mailbox,and letter.The responsible personnel is required to handle i

143、t within 24 hours after receiv-ing the report.We strictly protect the safety of whistleblowers who use our channels,whether staff or outsiders,and ensure they do not receive unfair treatment such as dismissal,de-motion,suspension,intimidation,harassment,or any form of retaliation.We ensure the confi

144、dentiality of reports and shall keep the details of the informant and the information of the reported case strictly confidential.For example,the reporting mailbox is managed by an authorized team of four people,including the director of the Professional Ethics Department,the director of the Internal

145、 Audit Department,an authorized representative from the Human Resources Department,and a case handler,so as to strictly ensure confidentiality of infor-mation by limiting the scope of information dissemination.The reporting information from all channels is received,registered,responded to,and report

146、ed by a dedicated person,who is also responsible for the confidentiality and management of information.We have also established a reward mechanism for reporting.Reporters who provide valuable assistance in investigating and handling the case deserve a cash reward.In 2020,the Professional Ethics Depa

147、rtment received a total of 132 reports involving professional ethics issues.Among them,37 cases are under investigation and 95 cases have been closed,saving the Company about CNY 17 million in econom-ic losses.Baidu stipulates that employees and their families are not allowed to accept gifts(includi

148、ng but not limited to all kinds of goods,cash,shopping cards,all sorts of valuable securities),services,travel,or hospitality from agents,customers,suppliers,or partners.When given a gift,employees are obligated to explain the companys policy of not accepting gifts and to decline.If they cannot decl

149、ine a gift in person,they should return it later,and whether or not it is successfully returned,employees are required to report it to the gift and hospitality reporting system truthfully.For gifts that cannot be returned,the recipient shall submit the gift to the Baidu Foundation after reporting in

150、 the gift reporting system.The Foundation holds the Charity Auction Day twice a year to sell all collected gifts with all proceeds going to charitable activities.In 2020,the gift reporting system received 3,119 gifts,and the two online auctions on those items welcomed 4,930 employees,raising CNY 564

151、,000.In this way,we have maintained professional ethics and supported public welfare.ReportingGift managementWe hope to gradually promote our concept of business ethics to the entire industry and even society,via external supervision and communications,and to help create a good business ethics atmos

152、phere.We actively join excellent industry organizations to strengthen our anti-fraud ability and keep sustainable development by innovation,cooperation and win-win sharing.External cooperationExtending cooperationThe Enterprise Anti-Fraud Alliance,or Guangdong Enterprise Institute for Internal Contr

153、ols(GEIIC),is the only association for enterprise internal control in China.It comprises of 7549 corporate members10,more than half of which are public ones.Since its inception in 2013,GEIIC has been adhering to the philosophy of“Building Integrity,Strengthening Internal Control and Opposing Fraud”a

154、nd focusing on such functional areas as internal audit,supervision,risk control,legal affairs,integrity and compliance.Baidu joined GEIIC in September 2020 and was awarded as a standing member of the Alliance.The Executive Committee voted for the approval of our entry to the Committee for Baidus sig

155、nificant contribution to anti-corruption.Meanwhile,Mr.Fang Bo the director of our Professional Ethics Department was elected to be an executive director at the fourth session of the second executive council of the GEIIC.We will join hands with the association and embrace the vision of“Building an In

156、corrupt China to Facilitate a Clean World”to cultivate talents and develop standards for the anti-fraud cause in China,as well as to provide Chinese wisdom and solutions to the work worldwide.Logo of GEIICBaidu joining the Guangdong Enterprise Institute for Internal ControlsThe Trust and Integrity E

157、nterprise Alliance11 was founded in February 2017.It comprises of 500 corporate members,more than half of which are public ones.The Alliance advocates business integrity,builds a healthy and honest workplace,promotes honesty and compliance to jointly create a healthy and transparent business environ

158、ment.On September 19,2019,we participated in the first“Corporate Integrity and Compliance Day”initiated by the Alliance.Baidu also joined hands with other members to launch the Corporate Integrity and Compliance Promotion Month Project,during which Baidu carried out activities such as voting for int

159、egrity mascots and logos and the independent publicity activity evaluation,displayed the mascot of integrity“Baidu Sunny Bear”and organized a series of internal promotion and training activities themed with“strictly preventing information leakage and jointly building green firewalls”.Logo of Trust a

160、nd Integrity Enterprise AllianceBaidu participating in the“Corporate Integrity and Compliance Day”of the Trust and Integrity Enterprise AllianceAs of February 2021Including renowned Chinese companies such as Vanke,Ali,Shimao,China International Marine Containers(CIMC),SF Express,Midea,Country Garden

161、 and FosunThe alliance was launched by the Research Center of Criminal Jurisprudence of the Renmin University of China and well-established companies including JD.com,Tencent,Baidu,Wal-Mart China,P&G,Lenovo,Midea,Xiaomi,Meituan,Vipshop,Li-Ning,Yonghui Superstores,and Joy Wing Mau.93040506

162、02Baidu 2020 Environmental,Social and Governance Report31We adopt the concept of full value chain management and control.We incorporate supply chain risks in risk identification,prevention,and control.We stipulate the ethics that we re-quire in our suppliers,and strictly manage the supply chain.Baid

163、u has formulated several internal management policies,such as the Management Rules for Suppliers and Baidu Measures for Supplier Daily Management and Handling Com-plaints,which covers supplier selection,access and elimina-tion,evaluation,rating,and communication and feedback,and implemented hierarch

164、ical management of suppliers to fully guarantee scientific and effective procurement and supplier management.In 2020,we revised the Management Rules for Suppliers to require a part of performance-tested suppliers to develop internal systems related to anti-corruption and to in-corporate this require

165、ment into the performance assessment system for such suppliers.Baidu carries out fine management throughout the entire pro-cess of cooperation with suppliers and regulates centralized procurement and independent procurement processes to minimize supply chain risks.We have formulated the Procure-ment

166、 Management System and General Rules on Operation,which stipulates that after confirming procurement,a detailed purchase order must be signed with the supplier.This order then should be submitted for approval by our Legal Affairs De-partment,our Finance Department,and other related depart-ments in t

167、he second line of defense.Our Finance Department initiates payment only when approval is completed.We strictly control the risk of corruption in the certified process and formulated the Sustainable Development and Corporate Social Responsibility Requirements for Partners targeting suppliers and agen

168、ts.We require Certified suppliers(Suppliers with which Baidu has reached long-term and frequent coop-eration.They are the majority of Baidus suppliers,which are mainly categorized into marketing suppliers and equipment and O&M suppliers.The former covers public relations,media monitoring,design and

169、production,meetings and activities,business trips,promotion activities,market research,com-munication channels,goods marketing,content production,media placement;the latter covers servers,network equip-ment,computer room O&M,human resources outsourcing,computers,and other relevant equipment).to comp

170、ly with the Procurement Department Code of Practice for Offline RFQs and Supplier Quotations and the Supplier Contact Guidelines,which regulate practices regarding quotes,price comparisons,and suppliers interaction with Baidu employees and their rela-tives.We provide anti-corruption training and awa

171、reness-raising for suppliers at management and exchange meetings,and urge partners to actively comply with relevant ethics and market rules with our Honesty and Integrity Agreement and integrity clauses in our contract.We do not permit cooperation with external agencies that have participated in vio

172、lations such as monopoly and fraud.Currently,an anti-corruption assessment is included in our evaluation and review of certified suppliers.Managing the value chainWe actively participate in our industrys anti-corruption communication and cooperation.Since 2012,the integrity departments of Baidu,Alib

173、aba(China)Technology Co.,Ltd,and Shenzhen Tencent Computer Systems Company Limited(BAT)hold the“BAT Integrity Work Exchange”annually.With this mechanism,the three leading Internet companies set themes each year to regularly share their experience and discuss issues on establishing internal integrity

174、.In 2020,Baidu conducted an exchange forum on anti-corruption with Xiaomi Inc.These thematic exchanges between industry players have not only provided Baidu with knowledge about public governance of industry compliance,but also helped Baidu and other companies to build a joint“firewall”for the top c

175、ompanies,leaving no space for corruption to create or exploit compliance loopholes in the industry.In 2020,with the revision of the Anti-Monopoly Law of the Peoples Republic of China,the State Administration for Market Regulation issued the Public Comments Requested on the Draft Guidelines for Anti-

176、Monopoly in the Field of Platform Economy.The importance of“strengthening anti-monopoly and preventing the disorderly expansion of capital”was emphasized at meetings of the CPC Political Bureau and the Central Economic Work Conference.Anti-monopoly in the Internet industry is imperative.As a leader

177、in Chinas Internet industry,we actively cooperate with regulators at all levels to strictly prevent vicious competition,hindering competitors,restricting the market,abusing monopoly status,and being driven by“quick money”and“great profits”during operations.Cooperating with industry partnersCooperati

178、ng with governmentIn September 2020,Baidu signed A Statement from Business Leaders for Renewed Global Cooperation initiated by the UNGC.As an extension of the Ten Principles of the UNGC,this statement calls for intensified global cooperation to address future challenges in a particular international

179、 context,including“demonstrating ethical leadership and sound governance through values-based strategies,policies,operations.and relationships with stakeholders”.It also calls on governments to“promote multilateralism and global governance to combat corruption,build resilience,and achieve the SDGs”.

180、Baidu signing an important statement of the UNGCBuilding trustCybersecurityPrivacy protectionResponsible AI344044Data security is paramount to Baidu.We have rigorous internal security management systems and regulations and have harnessed our technological capabilities to comprehensively guarantee cy

181、bersecurity and data privacy.In 2020,we continued to explore innovative technologies.We shared our achievements in cybersecurity and data privacy with the industry,and helped build industry-wise security.We also upheld the idea of“responsible AI”and promoted enhancements in AI ethics.343501020304060

182、5Baidu 2020 Environmental,Social and Governance ReportBaidu strictly follows the Cybersecurity Law of the Peoples Republic of China and other applicable laws and regulations.Internally,Baidu established multiple regulations,including the Baidu Information Security Redlines,the Baidu Information and

183、Product Security Punishment Measures,Baidu Office Network Security Policies,Security Standards for Application Acquisition and Outsourced Development,and Baidu General Principles for Handling Security Issues.These regulations and rules cover security redline,office security,basic security,data secur

184、ity,and privacy,product security,third-party cooperation security,security management,and other aspects.Our company-wide policies apply to all our branches.Baidu established a three-level security structure,consisting of the Security Committee of Baidu,the Security Working Group,and heads of securit

185、y departments,giving each organization clear responsibilities for securing the network.As the top-level security organization,the Security Committee of Baidu is responsible for risk control,decision-making,resource investment,and team coordination in information,product,data,and personal information

186、 security.CybersecuritySecurity managementTo consolidate the network information security infrastructure,Baidu optimizes its internal security management structure,improves its security operation capabilities,and establishes a multi-layered defense system for network abnormalities and security incid

187、ent response procedures,which can effectively prevent internal information leakage.Also,it actively participates in the formulation of industry safety standards and shares safety technology achievements,contributing to the construction of a security ecosystem in the industry.The multi-layer defense

188、system for network anomaliesTo improve our emergency response capacities,protect the rights and interests of the company and users,create a safe and stable network,and ensure that cybersecurity incidents are handled efficiently,we have a multilayer,whole-chain defense system.Security operationProduc

189、t security and qualityBaidu is a practitioner of DevSecOps12 security concepts and can provide solutions with full chain security in terms of the full life cycle of Baidus product development and development tools.Through security collaboration,security front,security automation,and other measures,w

190、e can improve the efficiency of R&D and guarantee the security and quality of Baidu products in all aspects of product requirements design,coding,testing and launch.Security preplan and drillOrganize regular security drill to ensure key stuff to effectively deal with security incidents,such as syste

191、m vulnerabilities,network attacks,and network intrusions.System risk identificationConduct penetration testing to identify the defects and risks of the existing systems.Monitoring alarms and blockingMonitoring and alerting of basic security and defense-in-depth threat detection capability can timely

192、 block anomalies and attacks.Abnormal behavior tracingDetect and audit core end-to-end data use behaviors as well as tracing abnormal behaviors.Safety warnings and labelsIdentify security status with risk warnings of websites that may be hijacked,maliciously tampered with,have unstable access and ot

193、her abnormalities to avoid risks to users.DevOps Standard,also known as“the DevOps Capability Maturity Model”,is led by the China Institute of Information and Communications and jointly formulated by domestic or international experts from top enterprises and institutions in this industry.By far,it h

194、as officially been established in ITU-T,a standard organization directly under United Nations.DevOps Standard covers various assessments such as agile development management,continuous delivery,technical operation,application architecture,security and risk management,systems and tools.DevSecOps is t

195、he integration of security into emerging agile IT and DevOps development as seamlessly and as transparently as possible.Baidus three-unit action securityBasic defenseAs the executive party and the first responsible party of Baidu information and product security,the heads of departments are in charg

196、e of security of their departments and are also responsible for implementing the companys information security-related strategies and measures.Penetration testing and deterrenceAs the security risk prevention and monitoring party,the security working group composed of the Security Department and oth

197、er departments is responsible for coordinating security work at the company level and reporting to the Security Committee of Baidu regularly.Inspection and internal auditBased on the status quo of the companys information security management,the Internal Audit Department and Professional Ethics Depa

198、rtment carry out audits and inspections for major information security risks.They are responsible for receiving,investigating,and dealing with security issues that involve violation of professional ethics and the companys information security-related policies and procedures.Three-unit actionMain res

199、ponsibilities12Organization structure of security assuranceRisk Disposal Dispute Decision-makingReport on Risks and Disposal Rec-ommendations(Important Risks)Communication,Monitoring and Imple-mentation of Risks and Disposal SolutionsRegular Report on Risk GovernanceFeedbacks of Strategies and Decis

200、ionsThe Security CommitteeTop-level Strategies for Risk GovernanceMajor Risk Disposal Decision-makingThe Security Task GroupReviewing Safety Risks and Disposal Solutions Supervising the Implementation of Risk Disposal MeasuresSecurity Directors of DepartmentsRisk Identification Disposal Recommendati

201、onsRisk Disposal ImplementationInternal Audit Department&Professional Ethics Building DepartmentIndependent Assurance&Accreditation BodiesReview,Audit and MonitoringReview,Audit and Monitoring36370Baidu 2020 Environmental,Social and Governance ReportSecurity incident response is an import

202、ant part of secu-rity.Baidu has established a set of standardized secu-rity incident management processes and contingency plans for security incidents that affect data security and have or may have an impact on personal information,such as initiation,response,reporting,mitigation,reso-lution,forensi

203、c analysis,and notification.Depending on the specific nature of the security in-cident,the response roles involve several specialist departments and teams of experts,adhering to the fun-damental principle of“eliminating or mitigating the neg-ative impact of the risk on the organization,the busi-ness

204、,and the user or customer in the shortest possible time”.Based on its impact,range,and controllability,the cyber incident can be classified into level one,level two,and level three from high to low.In 2020,we established a multidimensional training mecha-nism for information security covering all st

205、aff(including regular employees and informal employees such as interns and subcontractors).With training and attack and defense drills,we have consolidated and enhanced employees information security awareness and skills.At least once a year,all employees undertake compulsory security awareness exam

206、s.These are tailored to the needs of different positions and can only be passed with full marks.We also hold security promotion months for all employees to popularize safety knowledge,improve safety skills and create a corporate safety culture.The activities include online interactive games and spec

207、ial quizzes to promote safety knowledge in a scenario that is fun and educational.The Baidu Institute of Technology and security departments of Baidu host security technology training and conduct special sessions for experts at different levels.The training is mainly in the form of offline lectures,

208、supplemented by online live broadcasting,in an effort to reach a wider group of employees through multiple channels and continue to improve business security capabilities.In 2020,we organized more than 100 online courses,whose sessions were accessed over 50,000 times.Raising awareness Security train

209、ingBaidu regularly conducts network penetration tests to raise security awareness for all employees.The drills simulate external attacks to test employees defense capabilities,enhancing their security awareness in a targeted manner.In 2020,we conducted two such drills,focusing on phishing and ransom

210、ware emails,which have improved identification abilities of employees for common types of attacks.Contingency drillsBaidus certifications in information securityBaidu conducts security-related regular audits and third-party authentication and evaluation to achieve the comprehensive oversight of info

211、rmation security and data privacy protection.The Internal Audit Department of Baidu carries out special audits on user privacy protection and data security,identifies defects and problems with risk warnings,and performs tracing audits on abnormal access behaviors.An independent and professional thir

212、d-party security agency will conduct a double-blind test13 or a blind test14 annually under the premise of complying with moral ethics to test the weakness and operational effectiveness of the security defense and response system.We hold the following international and domestic cybersecurity certifi

213、cations:Security auditsISO 27001 Information Security Management SystemClassified Protection of Information System Security(Level 4)(Baidu Financial Cloud System)ISO 27017 Cloud Security Management System Classified Protection of Cybersecurity(Level 4)The Multi-Tier Cloud Security(MTCS)Standard for

214、SingaporeClassified Protection of Cybersecurity(Level 3)Classified Protection of Cybersecurity(Level 2)ISO 22301 Business Continuity Management SystemCSA star International Certification of Cloud SecurityISO 27032 Cyberspace Security Management SystemBaidus process of security responseExternal Intel

215、ligence Internal WarningKey Decisions and Approvals Ongoing Progress BriefingsRisk RectificationIncident Review Regular AuditsRetroactive CrackdownDamage Assessment and Evidence Preservation Cutting Loss and Recovery External NotificationInitiationReportingImprovementReviewInvestigation and Assessme

216、nt Establishing An Integrated Response TeamResponseResolutionThe assessment and testing method that does not provide any testing information to the observer or notify the subject of the time,locations,and assessed contents in advance.The assessment and testing method that does not notify the subject

217、 the time,locations and assessed contents in advance.203040605Baidu 2020 Environmental,Social and Governance ReportBaidu empowers cybersecurity with AI technology.We consider security issues from the three dimensions of security,safety,and privacy,and apply AI technology to safeguard the

218、entire ecosystem.We always adhere to the idea of“win-win cooperation and open-source sharing”,actively conducting research,supporting standards and industry alliances to promote the formulation of cybersecurity standards and improve the overall security level of the industry.We also invest in traini

219、ng outstanding security professionals.Construction of the security ecosystemBaidu has joined ISO/IEC JTC115,ITU-T16,IEEE-SA17,TC2818,TC26019,CCSA20,and CCSA-TC60121,and other domestic and international standard organizations successively.In November 2017,Baidu,along with Huawei and China Academy of

220、Information and Communications Technology(CAICT),launched the Open AI System Security Alliance(OASES),working with industry partners to promote a secure ecosystem.Under the organization of the National Information Security Standardization Technical Committee(TC260),Baidu was involved in developing o

221、ver 30 national standards,including Information security technology Evaluation specification for personal information security in mobile internet applications,Information security technology Basic specification for collecting personal information in mobile internet applications,Information security

222、technology General requirements for security of internet information services,and Information security technology Cyberdata process security specification.These standards cover a wide range of Network security fields,such as AI security,fighting network underground industry,App privacy compliance,da

223、ta security,and privacy protection.As a member of CCSA-TC601,Baidu has been actively participating in developing Data Asset Management White Paper,Big Data Service Capacity Maturity Model,White Paper on Management Practices in Data Standards,and many more white papers and standards for the big data

224、area.Technological talents are the core driving force for innovation.We nurture talent by cooperating with universities and scientific research institutions to build international exchanges and cooperation platforms.For example,we co-hosted DEF CON China,gathering global security experts,researchers

225、,and enthusiasts to promote outstanding security talents at home and abroad.In recent years,the Baidu Security Response Center(BSRC)has hosted galas,conferences,student cybersecurity skills competitions and other exchange activities.The center,together with 41 major security response centers in Chin

226、a,launched the DEF CON CHINA volunteer program,providing a platform for the next generation of cybersecurity talents.Meanwhile,the Baidu Security Response Center also introduced several vulnerability rewards programs and a smart device security crowdsourcing challenge for new scenarios and risks in

227、the AI era,with a maximum prize of CNY 1 million for high-quality vulnerabilities.Engaging in industry alliances and industry standard formulationSecurity professional trainingInternational Organization for Standardization/International Electrotechnical CommissionInternational Telecommunication Unio

228、n Telecommunication Standardization SectorThe Institute of Electrical and Electronics Engineers Standards AssociationChina National Information Technology Standardization Technical CommitteeChina National Information Technology Standardization Technical CommitteeChina Communications Standards Associ

229、ationChina Communications Standards Association the Big Data Technology and Standard CommitteeSecurity technology and application021010203SecuritySafetyPrivacyResolving misjudgments of AI system caused by attacks from physical and digital world.Avoid negative im-pacts on model clas-sifica

230、tion and prediction that caused by variable environmental factors,such as lighting,space,clarity,noise,and weather.Personal infor-mation protection covering the full life cycle of data collection,processing,circulation,and calculation.Information security is an ethical challenge and also a barrier t

231、hat must be overcome by self-driving technologies.Focusing on the key technologies of autonomous driving,Baidu has attached great importance to potential security risks.The core goal of Apollo information security defined by Baidu is“defending external intrusion,preventing leakage of core applicatio

232、ns and private data,safeguarding vehicles control system”.The Baidu Apollo Automotive Information Security Lab focuses on the analysis of automobile cybersecurity technology and its latest trends,covering more than 10 aspects of the automobile cybersecurity area,such as data privacy protection and S

233、ignal Spoofing Resistance Test for Autonomous Vehicles.We apply AI technologies in building a full life cycle of a“detection-protection-response-recovery”informational security system for intelligent connected vehicles.Meanwhile,we concentrate on technological protection,data management,and policies

234、 and standards while accommodating protection for users driving data and personal information,and preventing the vehicle from being attacked or controlled by hackers.In July 2018,Baidu released the Apollo Pilot Safety Report,Chinas first safety report on autonomous driving for volume production,coll

235、aborating with partners in the ecosystem to relentlessly promote the safe development of autonomous driving industry in China.Besides,Baidu released the white paper of Safety First for Automated Driving.This focused on the protection of the information security of autonomous vehicles and the standar

236、dization of autonomous driving.Information security of Apollo vehiclesThree dimensions of the AI ecosystemThree dimensions of the AI ecosystem40405Baidu 2020 Environmental,Social and Governance ReportPrivacy protectionWe always put the interests of users first and behave within the legal

237、red line and the limits of privacy protection.We constantly strengthen the coordination role of the Data and Privacy Protection Committee and improve our comprehensive protection mechanism for products,technology,and systems.This fully integrates data privacy protection into every product and servic

238、e,guarantees users right to know,choose,and control personal information.It strives to ensure users feel their“information is protected,choices are respected,and services are valuable”.At the level of our companys overall data construction,Baidu established the Data Asset Management Committee.The me

239、mbers of the committee are representatives of the Big Data Department,the Security Department,the Legal Department,and other lines of business such as the searching business line.The Data Assets Management Committee is responsible for the formulation,release,and decision-making of policies,managemen

240、t rules,mechanisms,and processes related to data assets.Baidu has developed a framework of data asset management specifications covering the entire product-service life cycle.The framework covers multiple institutional regulations in data governance policies,data permissions,metadata,data circulatio

241、n,data value evaluation,data security,and data compliance,including Baidu Management Rules for Data Permission,Baidu Metadata Standards,and Baidu Best Practices for Data Quality Governance.Baidu applies a variety of access control and privacy enhancement technologies to the entire life cycle of data

242、 collection,storage,processing,usage,and distribution to protect user privacy while releasing data value.We have independently developed and applied for a number of patents on data privacy protection,and implemented them in many Baidu applications to effectively protect users privacy.Baidu has estab

243、lished a top-down management system of privacy protection with the Data and Privacy Protection Committee at the highest level.On the one hand,it is responsible for making strategies and decisions on major data privacy issues.On the other hand,it monitors the compliance management of user data protec

244、tion and cross-border data,ensuring that our data privacy-related measures comply with international treaties and national laws and policies.Baidu has developed regulations including the Master Privacy Policy,Baidu General Compliance Principles on Users Personal Information Protection,and Desensitiz

245、ation Standards for Personal Information.Baidu has formulated exclusive privacy policies for its products and services,such as Baidu Maps,Baidu Netdisk,Baidu Tieba,and Baidu Input.These data privacy protection policies are enforced throughout the Company,covering all branches.Privacy protection tech

246、nology and applicationBaidu Apps will notify users explicitly and clearly of the purpose,method,and scope of personal information collection,and ensure that users fully understand the data processing rules of Baidus software before giving consent and authority.Meanwhile,we provide users with an in-d

247、epth understanding of data processing through user-friendly page designs in certain innovative scenarios.If personal data sharing involved,Baidu will process the data within the authorization scope of users as we protect users right to know in compliance with laws and regulations.Baidu ensures that

248、personal data shall be adequate,relevant,and limited to what is necessary concerning the purposes for which they are processed.Baidu strives to simplify information management tools and options.We display various controls to users such as information editing,permission and authorization,account asso

249、ciation,and account cancellation to optimize users experience.We strictly observe the Baidu Data Security Strategy while focusing on Privacy by Design(PBD)and Privacy Impact Assessment(PIA)to build a consistent assessment mechanism.In terms of technology tools,Baidu uses desensitization,encryption a

250、nd differential privacy protection,and other technical means to achieve data de-identification and protect private data during data processing.Moreover,in light of the processing of users sensitive personal information,Baidu has achieved accurate personal identity authentication and access control a

251、t all levels including system,storage,and service.Baidus four principles in privacy protectionInformed consentData minimizationUser experienceSecurity assuranceRight to knowRight to chooseRight to controlUsers have the full right to know and can have sufficient communications with us on our privacy

252、rights,clearly understanding the purpose of Baidus collection of personal information,with-out feeling their privacy being compro-mised.Users can choose whether or not to provide personal information.Our plat-forms will only collect information with user authorization and will never collect it force

253、fully.When the purpose,meth-od,or type of personal information pro-cessing changes,users can re-select whether to use the function through the pop-up prompt or the corresponding management page.Users may turn the authorization but-tons on or off to grant or withdraw their consent at any time.The aut

254、horization control is usually designed to appear on the product pages and is easy to operate.At the valid request of the user or upon expiry of the retention period of the information,Baidu will delete the users personal information or stop processing the personal information in accordance with the

255、law.Baidu provides users with a one-stop account management platform(https:/ gives them full control of their accounts.While using our products,users may edit their basic information,change passwords,add security information,add associate accounts and perform other operations through the one-stop ac

256、count management platform.A one-stop account management platform for usersOur philosophy is governed by our customers rights.42430Baidu 2020 Environmental,Social and Governance ReportIn recognition of our high privacy protection standards,our products and services have obtained a number o

257、f international authoritative certifications.Baidus certifications in data security and privacy protectionPrivacy protection certificationsBS 10012Personal Information Management SystemPCI-DSS(Financial Cloud)ISO 27701 Privacy Information Management SystemISO 27018Personally Identifiable Information

258、 Protection Management System in Public CloudsData Protection Capability of Cloud Service Users(Public Cloud)Data Protection Capability of Cloud Service Users(Private Cloud)ISO 29151Personally Identifiable Information Protection Management SystemTo solve complex internal business and data security i

259、ssues,we independently developed Giano,a large-scale business-level access control security platform.Its core security functions include secure login and authority management,fine-grained centralized identity management,and 3A access control for authentication and auditing.The Giano platform enhanci

260、ng access controlBaidu Security released MesaTEE,the worlds first universal trusted secure computing service framework,to provide next-generation data privacy protection solutions for the big data and AI industries.In 2019,the MesaTEE open-source project officially became an incubated project of the

261、 Apache Foundation.MesaTEE aims to promote the development of a universal secure computing ecosystem with open source.It addresses cross-departmental and inter-company data exchange or multi-party computation,provides privacy-protected blockchain and cloud services for sensitive businesses such as f

262、inance,accounts,and medical care,protects the information security of autonomous driving,and provides trustworthy and assuring basic support for the technological productivity revolution brought about by big data and AI.In June 2020,the MesaTEE Universal Secure Computing Platform passed the capabili

263、ty evaluation of big data security products and was awarded the 10th Batch of Big Data Product Competency Assessment Certificate by CAICT.Worlds first universal secure computing platformMesaTEEThe newly launched Security and Privacy Compliance Platform is the industrys first compliance risk detectio

264、n and governance system for Apps collection and use of personal information.And it has already been used by multiple regulatory authorities.It helps App development and operation companies comply with national and industry security standards and regulations,accurately identify and detect privacy com

265、pliance risks in privacy policy texts,in Apps collection and use of personal information,supports the protection of app users rights,and achieves alignment between detection capabilities and regulatory requirements.It facilitates self-inspection and rectification and protects user privacy.By now,Bai

266、dus major Apps and SDKs have completed the access and internal testing of the Security and Privacy Compliance Platform.The security and privacy compliance platform supporting privacy protection44450Baidu 2020 Environmental,Social and Governance Report45As AI technology develops and promot

267、es social innovation,the ethical and moral thinking behind its technology has become a core issue of social concern.Baidu Chairman and CEO Robin Li proposed the four principles of AI ethics.AI should be“safe and controllable”,which is the highest principle;AIs innovative vision is to promote more eq

268、ual access to technologies and abilities for humanity;the value of AI is to empower mankind to learn and grow instead of surpassing and replacing mankind;the ultimate ideal of AI is to bring more freedom and possibilities to humankind.These four principles aim to establish concepts and rules that th

269、e whole society follow in terms of all new AI products and technologies,so as to enable the co-existence between AI and humankind.Only by adhering to the highest principle of“safe and controllable”,establishing sound AI ethical norms,and accelerating the implementation of AI ethical principles can w

270、e use AI technologies to achieve multi-governance,benefit more groups,and realize sustainable social development.We strive to avoid the negative aspects of AI and the information cocoon,promoting the well-ordered development of AI.Baidu adheres to the ethical principles of human-centered AI.Regardin

271、g AI ethics and standards,we followed propos-als related to standardization and joined in the preparation of the Introduction of AI Ethics Risks by the National Artifi-cial Intelligence Standardization General Working Group.Baidu also collaborated with CAICT in formulating the Research Report on Pri

272、vacy and Security of Facial Recog-nition Technology in Applications and participated in the de-velopment of Internet of Vehicles Service User Personal Information Protection Requirements.In terms of international exchanges,we have actively joined in the AI for Sustainable Development Goals(AI4SDGs)r

273、e-search plans and international cooperation networks while funding their research projects,actively promoting the train-ing of talent and the leveraging of technology in the AI area to build global consensus.Believing“Everyone Can AI”,Baidu is encouraged to open-source AI-related technology tools,s

274、o every developer can access the worlds most advanced AI technologies and the whole society can use the technology more easily.We em-brace innovation with an open mind,empower industry with a win-win attitude,and continue to contribute to the flour-ishing development of the AI field.The AI ecosystem

275、Artificial intelligence(AI)has witnessed the rapid development in recent years.In response to legal and ethical controversies,the National Governance Committee for the New Generation AI published the Governance Principles for the New Generation Artificial Intelligence:Developing Responsible Artifici

276、al Intelligence,proposing the theme of“Responsible AI”.These integrate ethical thinking into AI technology to avoid risks.We actively respond to this theme,deepening the interpretation of AI ethics,actively participating in the formulation of AI ethic standards,and guiding the direction of AI techno

277、logy.We join hands with stakeholders such as netizens,industry associations,scientific research institutions,and social organizations to promote the construction of a responsible AI ecosystem.Responsible AIAI ethicsPaddlePaddle,based on years deep learning technology research and business applicatio

278、n of Baidu,is the first self-developed industry-scale deep learning platform in China with full functions and open sources.It integrates core training and inference of deep learning frameworks,basic model libraries,end-to-end development kits and abundant tools.It can continuously lower the threshol

279、d for learning so that developers and enterprises can implement their ideas about AI safely and quickly,which provides a solid foundation for the large-scale development of the AI industry.At the Baidu Deep Learning Developer Conference Wave Summit 2020 held on December 20,2020,PaddlePaddle unveiled

280、 its newest PaddleHelix Propeller Bio-computing Platform,the first general heterogeneous parameter server architecture in the industry.Its open-sourced algorithm library is comprehensively updated with the number of official algorithms extending from 140+to 200+.The number of PaddlePaddle hardware e

281、cosystem partners has reached 20,with 30 chip/IP models adapted or in the process of being adapted,leading the domestic industry.Baidu will continue to build the hardware-software integrated AI-technology base that is independent and controllable,accelerating the construction of the AI industry ecos

282、ystem.Up to now,PaddlePaddle has seen a strong adoption of over 2.65 million developers,including more than 5,000 contributors to its open-source community.After rounds of selection,97 outstanding developers have become PaddlePaddle Developers Experts(PPDE).Moreover,there are seven special interest

283、groups(PPSIG)founded by PaddlePaddle and 132 city-level or college-level self-organizing communities across the country that take the initiative to hold PaddlePaddle community events.In terms of industrial applications,around 100,000 enterprises have used PaddlePaddle to create more than 340,000 mod

284、els in various sectors such as finance,educational training and transportation.For talent cultivation,PaddlePaddles training programs for teachers cover 500 universities and support over 200 universities to offer AI courses with credits.Its AI competitions attracted contestants from 580 universities

285、 in 22 countries across five continents worldwide.Due to the pandemic,PaddlePaddle has increased the investment in online courses since 2020.A total of 2.9 million people has participated in 176 online courses provided on the AI Studio learning and training platform.Open-source PaddlePaddle empowers

286、 communitiesTalent assurance Employee incentivesEmployee care485860Nurturing talentsWe regard talent as our most important asset.Our human resource philosophy is to“recruit the best people,maximize their potential,look at their achievements,pay for the value creation,and let the outstanding stand ou

287、t”.We combine diversified recruitment channels,multiple training programs,smooth communicating mechanism,competitive salary strategy,scientific performance evaluation,and extensive non-salary benefits to continuously cultivate,attract and retain talent.To reserve Baidu AI talents and support the nat

288、ional AI education training and the long-term talent reserve,Baidu practices the idea of AI empowerment,education first,and unites the government,enterprises,universities,research institutes,and other authoritative institutions to establish an AI talent cultivation ecosystem,in which students,profes

289、sors,and developers can communicate mutually,by means of the industry-university-research collaboration,elite class,teaching empowerment,competition for learning,scholarship,etc.By the end of 2020,Baidu had cultivated over one million AI talents in China.To bridge the gap between practice and theory

290、,we have supported comprehensive strategic cooperation covering technology,products,platforms,and talent training with universities and research institutes such as Xian Jiaotong University,University of Science and Technology of China,Nanjing University,University of Chinese Academy of Sciences,and

291、Zhejiang University.Talent assuranceTalent pool strategyIndustry-university-research collaborationHuman resources are the fundamental driver of business development.Baidu has been continuously exploring in talent pipeline development,talent recruitment,and talent training,contributing to talent deve

292、lopment.To strengthen the docking and coupling of various links in technological innovation,Baidu has maintained deep cooperation with major universities and research institutes in scientific research and resource sharing.Baidu has invested millions of CNY in the scientific research funds to support

293、 more than 200 industry-university-research projects through the“Pine Cone”Program,and has cooperated with more than 400 universities in the PaddlePaddle deep learning courses.In 2020,Baidu“Pine Cone”program was officially upgraded to CCF-Baidu Open Fund(hereinafter referred to as Open Fund).It is c

294、ommitted to building a platform for Industry-university-research collaboration and academic exchange for young scholars from universities and scientific research institutes at home and abroad and creating an AI Technology Ecosystem in China.In 2020,through one year of open and semi-open projects,Ope

295、n Fund focused on scientific research and application,which provided millions of research funds,as well as multidimensional support and services in platform,data,and technology,which worth tens of millions of CNY.By organizing industry-influential competitions including Baidu Star(Astar),China Colle

296、giate Computing Contest Artificial Intelligence Innovation Contest,and International Knowledge Center for Engineering Science and Technology(IKCEST),we helped foster a continuously growing pipeline of industry talents.For example,the long-running Astar is a high-level programming competition for Chi

297、nese university students,school children and programming enthusiasts,with two sub-events,Programming Competition and Developer Competition.Astar has been successfully held for 16 years since 2005.It not only provides a stage for contestants to show their skills and aptitudes,but also further promote

298、s the development of technology in the industry.Promoting learning through competitionAcademician Zheng Nanning,Secretary of Party Committee of Xian Jiaotong University Zhang Maizeng,and CTO of Baidu Wang Haifeng present the awards to the winnersBaidu,together with Xian Jiaotong University,has run t

299、he Big Data&AI Elite Class since 2016,a unique university-enterprise cooperation program that recruits top students and develops them into high-level AI specialists through tailored courses.In 2020,the whole Class participated the International Big Data Competition,standing out from more than 3,000

300、teams from 580 universities in 22 countries.The Elite Class sent 16 teams,among which 10 teams won the international grand prize,fully demonstrating the fruitful training model of the Elite Class.In 2020,638 students from primary and middle schools signed up for the competition,with 34 making the fi

301、nal.Astar has seen more young contestants in recent years.Yifan Chen,a six-grade student is the youngest finalist in the 16-year history of Astar.He got full marks on the first two questions of the final and was awarded the special prize of Future Star.Contestants from Big Data&AI Elite Class won at

302、 the 2020 Belt and Road International Big Data CompetitionPupils in the Final of Astar 2020 Chen Yifan receives the Future Star special prize0248490103040605Baidu 2020 Environmental,Social and Governance ReportWe recognize the challenges universities face in understanding the industry needs for AI t

303、alents,as well as in providing real industry datasets and practical cases.This is why we have been carrying out university-industry collaboration since 2015 by building university-industry docking platforms,promoting tertiary talent training reforms,and advancing AI+New Engineering subjects.We have

304、joined with universities to reform AI curriculum teaching reform,helping universities to provide AI courses,build AI laboratories,improve AI faculty,and assist university students in practical AI projects.In six years,we have cumulatively committed nearly CNY 10 million in teaching and research fund

305、s in support of 367 projects at 212 universities,helping launch AI or deep learning courses at 156 universities,establishing AI and autonomous driving labs at 56 universities,and providing training and other forms of technical support for nearly 2,000 AI-related educators.To lay a solid foundation f

306、or AI teaching,we partnered with Tsinghua University,University of Chinese Academy of Sciences,Dalian University of Technology,University of Science and Technology of China and other top universities in China to develop training courses and conduct training for teachers in the AI field.As of Decembe

307、r 2020,13 training sessions had been conducted.A total of 3,000 applications were received and over 1,800 teachers have attended the examination to participate in training.We established Alpha College in 2018 to cultivate leaders in industrial intelligence transformation.The colleges one-year progra

308、m aims to help business managers discover new opportunities brought by the integration of industry and AI through the mutual validation of AI technology and frontier industrial applications,promote cognitive upgrading and cultivate management talents with AI thinking and the ability to accelerate th

309、e implementation of industrial intelligence practices.The Baidu Scholarship was set up in 2013 to provide financial support for outstanding talent.Each year,we select eight to 10 top young talents and provide each with a grant of CNY 200,000,as well as other support such as data,platform,and expert

310、guidance for their research work.Every year,Baidu Scholarship attracts nearly 10,000 students with Chinese origin around the world.Applicants are mainly from Switzerland,France,Italy,the United States,the United Kingdom,Australia,Singapore,Canada,Japan,China and other countries,covering the top AI f

311、ields of world-renowned universities22 Master and PhD students.Baidu ScholarshipRecruiting talentTeaching empowermentAlpha CollegeSuch as Harvard University,Stanford University,Massachusetts Institute of Technology,Carnegie Mellon University,Tsinghua University,Peking University,Zhejiang University,

312、etc.22We strictly abide by the Labor Law of the Peoples Republic of China,Labor Contract Law of the Peoples Republic of China,and other relevant laws and regulations.We have a fair and non-discriminatory employment policy and make every effort to ensure that there is no discrimination in hiring base

313、d on gender,geography,ethnicity,religion,age,pregnancy,marital status,disability,political stance,etc.We prohibit child labor and forced labor and respect and protect the legal rights and interests of all employees.We abide by the principle of fair and equitable recruitment.Our Management Standard o

314、f Baidu Recruitment enables us to carry out regular recruitment,as well as build a comprehensive talent team to meet our strategic and business development needs.As part of this,we began developing our intelligent recruitm-ent system in 2015.This is applied to the entire recruitment process includin

315、g resume evaluation,person-job fit,written exams.It anchors the screening criteria on work experience and personal ability to eliminate discrimination and interference from factors such as gender and education.We select interns and graduates from around the world through campus recruitment programs.

316、Our campus recruitment programs cover four types of recruitment,including spring internship recruitment,autumn campus recruitment,overseas campus recruitment,and top campus talent recruitment.In addition,we have special recruitment programs such as the Campus AIDU program and directed intern trainin

317、g program to provide senior staff mentors and professional guidance to each selected intern and new employee.Baidus diverse campus recruitment eventsReserve enough interns as required for business development and autumn campus recruitmentRecruit young talent qualified for BaiduAutumn campus recruitm

318、entRecruit outstanding overseas graduates qualified for BaiduSelect outstanding postgraduates,PhD.students,and post-doctorates committed to artificial intelligence industry research and development regardless of regionTop campus talent recruitmentSpring internship recruitmentOverseas campus recruitm

319、ent02505Baidu 2020 Environmental,Social and Governance ReportComposition of Baidus regular employeesTalent turnover is a significant issue among Internet companies.We continuously track employee turnover rate,summarize the reasons for employee turnover,and take targeted optimization and i

320、mprovement measures to reduce employee turnover,thus retaining key talents.In 2020,owing to the COVID-19 pandemic,we launched live online presentations to encourage graduates to apply for jobs virtually.During the year,Baidu launched a total of 19 online live presentations,including four BG-level23

321、sessions,eight functional sessions,and seven regional campus sessions,making our opportunities available to more than 7 million students.Our recruiting programs also target experienced professionals.We regularly update postings on Baidus job site24 and recruit high-level talent through headhunters w

322、ith whom we have long BG is short for Business GroupBaidus job site:https:/ of employeesBy gender Male 18,208Female 13,162By rank Senior managers 19Mid-level managers 203Junior employees 31,148By age30 years of age and under18,58431-40 years of age11,90741 years of age and over879By locationChinese

323、Mainland 31,121Hong Kong,Macao,Taiwan 17Overseas232Minority groupsEmployees with disabilities 25Employees with Hong Kong,Macao,Taiwan residency41Employees with foreign nationality 99Minority ethnic groups1,691Female employees Females among managers44.6%Females in entry-level management51.9%Females i

324、n top management22.2%Females in revenue-generating business management22 55%Females in technical/engineering 33.1%Females in R&D 16.7%Employee turnoverBy genderBy ageChinese Mainland30 and underHong Kong,Macao,Taiwan31-40Overseas41 and overBy locationBy employment type26.7%25.9%26.3%20%Male Regular

325、employeeFemale 26.5%66.5%17.6%31.1%18.5%2.4%Outsourced employeeBaidu employee turnovercooperation histories.In 2020,we earned titles including Forbes Worlds Best Employer and Top 100 China Best Employer.Throughout 2020,we hired 11,326 new employees,including 4,398 female employees.As of December 31,

326、2020,we had 31,370 regular employees and 1,861 interns.Among regular employees,the average age of male employees is 31 and the average age of female employees is 30.0252530103040605Baidu 2020 Environmental,Social and Governance ReportTraining courses developed by BaiduBaidus sequence-specific career

327、 development training programsBaidu has established tailored training programs and manager training programs based on business content and employee needs.Among them,tailored training programs and manager training programs are designed for different business contents of different systems of the compa

328、ny,and the training forms include,without limitation,lectures and workshops.Training manager of each system will make the annual BG training plan each year.For employees from different functional areas,we have customized rich training courses to match their needs for professional knowledge acquisiti

329、on and career development.Required coursesCus-tomized coursesOpen classes Other trainingTraining must be attended at a specific stage to achieve the appropriate skill level.Trainees must pass the appropriate evaluation before graduationIncludes new employee training,as well as courses for management

330、Employees can voluntarily enroll in these courses after joining the company.They are provided to help employees improve their overall abilities and job skillsTargeted training courses or programs developed by the Learning and Development Center of Human Resources Department according to the needs of

331、 one or several business departmentsLectures or various online open resources for courses or contents of common interest to employees such as business,leadership,mindfulnessThe Coder Bootcamp,Engineer Learning Map,R&D Capability Training Camp,T7-8 T-Talk,Tech-SalonTo C PM25 Learning Map,To B PM Lear

332、ning Map,P6-P7 PM CultivationSequence U Learning MapAM(Sales)Capability Enhancement Camp,Solution Architect(SA)Ability Improving CampSenior Management Face to Face,Quick Learning-Capsule ProgramCareer directions Training programsSequence T(R&D)Sequence P(Product)Sequence U(User Experience)Sequence E

333、(Solution and Service for Governments and Enterprises)Workplace25Our online learning platform,online Baidu School,offers online course creation,search,learning,examination,evaluation and other services.As of December 31,2020,more than 6,000 online courses had been offered in areas such as technology/R&D,product/marketing,management/workplace,and activities/life.According to statistics,tens of thou