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1、Make the Complicated World Simpler Through TechnologyBaidu 2022Environmental,Social and Governance ReportContact usAddress:Baidu Campus,No.10 Shangdi 10th Street,Haidian District,BeijingZIP Code:100085 Email:Baidu 2022 Environmental,Social and Governance ReportContents03050406Nurturing TalentImprovi

2、ng ServicesPromoting Green IdeasContributing to SocietyTalent FirstTalent ProtectionWorkplace DiversityContent GovernanceUser ExperienceTechnological InnovationTechnological EmpowermentAddressing Climate ChangeGreen OperationsGreen Products and ServicesDigital InclusionCommunity Development384550727

3、98930102Enhancing Corporate GovernanceBuilding TrustESG ManagementBoard GovernanceRisk GovernanceTransparent Tax AffairsBusiness EthicsSupply Chain ManagementAI EthicsSecurity ManagementSecurity GuaranteePersonal Information and Privacy ProtectionData Governance and Algorithm Governance11

4、022243135The cover of this Report has been co-created by Wenxin Yige(Baidus AI art generation platform)and designers.01Baidu 2022 Environmental,Social and Governance Report6/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Gree

5、n IdeasAbout This ReportThis Report is the fourth Environmental,Social and Governance(ESG)Report released by Baidu with a comprehensive reflection of its ESG performance.This Report is an annual report covering work of the financial year from January 1,2022 to December 31,2022(reporting period).Part

6、 of information is beyond the reporting period.The data and information disclosed in this Report are sourced from official documents and statistical reports of Baidu,covering relevant information of all Baidu Core(excluding companies held by Baidu).This Report is compiled in accordance with the ESG

7、Reporting Guide 2.0 issued by the Nasdaq Stock Market,the Environmental,Social and Governance Reporting Guide and the relevant consultation papers of the Listing Rules issued by the Hong Kong Exchanges and Clearing Limited(HKEX),with reference to the Ten Principles of the United Nations Global Compa

8、ct(UNGC),the GRI Sustainability Reporting Standards issued by the Global Sustainability Standard Board(GSSB),the SASB Standards issued by the Sustainability Accounting Standards Board(SASB),and the United Nations Sustainable Development Goals(UN SDGs).Report PeriodBasis of PreparationThis Report is

9、available on our official ESG website（）in simplified Chinese,traditional Chinese and English.For further details regarding our business ethics,privacy protection and data security,human capital,and low-carbon operations,please visit Baidu ESG website.Your feedback is always welcomed and appreciated.

10、Please email us at .Report AccessPart of this Report is forward-looking,subject to uncertainties,which could cause actual results to differ materially from those presented.Baidu undertakes no obligation to update any forward-looking statements provided in this Report.Forward-looking StatementMessage

11、 from the CEOThe year 2022 has witnessed multiple challenges including COVID-19 infection resurgence and geopolitical conflicts.Despite the major changes,Baidu is always committed to implementing ESG concepts into effective governance.We are convinced that technological innovation should be rooted i

12、n,and serve,human values,social responsibilities,and long-term governance.In the past year,we kept digging further into the potentials of ESG concepts in corporate governance and offsetting uncertainties with the sustainable-growth mentality.We managed business risks,expanded business scopes,and exp

13、lored new opportunities through continuous optimization of corporate governance.We also proactively assumed our social responsibility.The effective delivery of reliable information is crucial.In todays world,Search does not simply refer to typing in the small search bar.Users can not only find answe

14、rs to their questions on the platform,but also gain insight into fighting against the fear of the unknown.A case in point is that after China altered its COVID response measures in late 2022,we swiftly mobilized resources and launched the COVID-19 Index service to provide relevant information for ov

15、er 360 cities across China.The accurate and reliable information that users obtained at critical moments is the embodiment of the responsibility and value undertook by Baidu as an information provider.Security and innovation are top priorities at Baidu.We value data security and privacy,as well as t

16、he value of people behind the data.We are committed to building an AI-enabled data security ecosystem to provide every user with reliable services.Last year,both Baidu Mobile Ads SDK and Baidu Maps SDK passed the SDK Security Special Action product testing conducted by the Ministry of Public Securit

17、y and China Academy of Information and Communications Technology(CAICT),and were awarded the Certificate of SDK Security Special Testing,an official recognition of their capability of protecting data security and privacy.A green and sound environment is the prerequisite for people to live a healthy

18、life.By leveraging powerful AI technologies,we are constantly exploring solutions to promote sustainable development in different sectors.In the electricity industry,Baidu AI Cloud helps to optimize the processes of air-cooling islands at thermal power plants by using Deep Learning(DL)algorithms to

19、adjust fan speed parameters in real time.This could reduce the energy consumed in generating per kWh of electricity by 1.9 grams of standard coal.Scaled up across the nation,it would have an annual capacity of reducing carbon emissions by 7.35 million tons.In the transportation industry,Baidus intel

20、ligent transportation system(ITS)has been deployed in 69 cities across China.With wider deployments planned in the future,Baidu will contribute even more to environmental protection.According to the calculation made by the China Academy of Transportation of Sciences(CATS),the annual reduced carbon e

21、missions contributed by building Vehicle-Road collaboration(V2R)infrastructure in the 72 km2 Beijing High-level Autonomous Driving Demonstration Zone is equivalent to planting 500,000 trees.We care not only about the improvement of production efficiency brought by AI,but also the fairness and accoun

22、tability of AI and algorithms.AI has evolved to a stage where all sectors are destined to be transformed by it.We have proposed the four principles of AI ethics before,but here I want to reaffirm them:AI should be safe and controllable,which is the highest principle;AIs innovative vision is to promo

23、te more equal access to technologies and abilities for humanity;the value of AI is to empower mankind to learn and grow instead of surpassing and replacing mankind;the ultimate ideal of AI is to bring more freedom and possibilities to humankind.Our mission to make the complicated world simpler throu

24、gh technology,is in alignment with the ESG concept as both are designed to promote sustainability for human development,social and economic growth,environmental protection,and technological innovation.This is why Baidu has been committed to publishing this report every year:to not only visualize but

25、 also sustain our ESG efforts.Co-founder,Chairman,and Chief Executive Officer03Baidu 2022 Environmental,Social and Governance Report02/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasAbout BaiduBaidu is a leading AI company wi

26、th a solid Internet foundation,and one of the few global providers of full-stack technologies including AI chips,software architecture and applications.With the mission of Make the Complicated World Simpler Through Technology,Baidu has taken progress and development as its priorities and has always

27、been an industry pioneer in AI chips,software architecture and applications.Baidu has been named by international organizations as one of the top four AI companies in the world.Committed to the vision of to be a Top Global Technology Company to Understands Users Best and Enables Their Growth,Baidu i

28、nsists on improving peoples sense of happiness through technology.Strategic Business Layout of BaiduAfter years of layout,Baidu has formed three major growth engines with Mobile Ecosystem,AI Cloud,Intelligent Driving and other cutting-edge businesses leading the industry as the core,by virtue of its

29、 profound AI technology accumulation,full-stack AI layout,prosperous and open AI ecology,and leading Internet platform advantages.Full-stack Layout of AI Self-development TechnologyBaidu Strategic Business HighlightsMobile EcosystemSteadily-growing Mature BusinessIndependent Full-stack Layout,Integr

30、ation of Hardware and Software,End-to-End OptimizationBaidu AI full-stack layoutApplicationSearchIntelligent TransportationFinanceWaterElectric PowerHaidian City Brain.ERNIE Big ModelInformation Distribution Big ModelTransportation Big ModelEnergy Big Model.More than 5 million content producers regi

31、stered on Bai Jiahao,realizing a diversified income of creators mount-ed up by 230%In 2022,Baidu App monthly active users(MAUs)reached 648 millionFast-growing Emerging BusinessBaidu AI Cloud The No.1 AI public cloud service provider in China One of the Four Clouds in Chinas cloud computing marketInd

32、ustry-leading Innovation BusinessIntelligent Driving and Other Cutting-edge Businesses KUNLUNXIN-Chinas leading cloud-based full-featured AI chip Xiaodu-No.1 in smart speaker shipments in China The largest autonomous ride-hailing service provider worldwide The number of total patent families for aut

33、onomous driving ranked No.1 in the world Baidu Health-leading one-stop health management platform ModelFrameworkChipPaddlePaddle Deep Learning PlatformKunlun AI Chip05Baidu 2022 Environmental,Social and Governance Report04/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing

34、TalentImproving ServicesPromoting Green IdeasBaidu was included in the constituent stock of Hang Seng ESG 50 Index.Baidu scored 41 in S&P Global CSA,ranking within the top 5%in the industry Baidu was listed in 2022 China ESG 50 by Forbes ChinaBaidu obtained the ISO 37001 anti-bribery management syst

35、em certificationBaidu signed the Honesty and Integrity Agreement with 11Baidu heldBaidu was nominated for the Special Innovation in the third China Integrity Innovation Award42Baidu conductedtraining sessions on business ethicsBaidu was selected as the Pioneer Practice Case of Personal Information P

36、rotection Compliance AuditBaidu was awardedBBB in MSCI ESG rating50Baidu joinedXiaodu watch voice assistant was selected as an excellent case of childrens personal information protection App in the Children Care ProgramBaidu won184Baidu participated inBaidu Apollo became the first Tier-1 intelligent

37、 driving supplier in China to pass the test and verification of intelligent driving data desensitization products100%Baidu conducted privacy protection and data security training for all employees,coveringContributing to SocietyBaidu Mobile Advertising and Baidu Maps were certified to the SDK Secu-r

38、ity Special EvaluationBaidu AI Cloud obtained SOC 1,SOC 2(covering security,availability and confidentialiNurturing TalentESG Achievements in 2022Enhancing Corporate Governance4,557new courses were added to Duxuetang,an online learning platform4 hoursThe increase in average training hour per employe

39、e was about2,400Learn to Lead-New Managers,New Director Boot Camp and other leadership development projects covered43.9%Womem held Baidu obtained the ISO 45001 Occupational Health and Safety Management systems certification100%centralized procurement suppliersESG communication roadshowsnational scie

40、ntific research projects related to security and privacysecurity-related honors and awardssecurity-related industry associations200Baidu participated in the formulation of nearly11including89national standardssafety standards320followed upsafety standards in totalinternational standardsof new employ

41、ee hiresmanagement positions at Baidu managers07Baidu 2022 Environmental,Social and Governance Report06/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasBaidu intercepted malicious information blocked malicious websites 27milli

42、on timesprevented websites and Apps involving fraudprotected citizens personal information from malicious disclosuresBaidu deleted 1billion kWhBaidu Data Center introduced5,080 MWh participated in10%-20%Baidu AI Cloud,together with Zhonghuan Huanhui,has created a new intelligent heating mode of Inte

43、grating Cloud and AI,reducing the energy consumption of heating enterprises by19 kg/m2An estimation of carbon dioxide emission reduction by4.8 million kWhBaidu completed the transformation of the lighting systems of Baidu Campus and Baidu Tech-nology Park.1.16The average PUE of Baidu data centers wa

44、s1.08The annual average PUE of module 1#of Baidu Yangquan Data Center was2.6 million kWh After the construction and initiation of solar photovoltaic power generation system in Baidu Campus,Penghuan Building and Baidu Technology Park,it is estimated that aboutBaidu Intelligent Signal Control and othe

45、r intelligent transportation solutions are expected to reduce urban traffic carbon emissions by Improving sServicesPromoting Green IdeasContributing to SocietyBaidu won 2022 Bloomberg Green Gold ESG Pioneer AwardBBaidu earned a Baidu was awarded the 2022 Leap Progress Award on Climate Change by the

46、Carbon Disclosure Project(CDP)66,600Baidu donatedantigen test kits5,000 pieces of protective clothing5,000sets of epidemic prevention suppliers to the front-line areas in Beijing27 millionBaidu AI Cloud XiLing AI Sign Language Platform helped more thanhearing-impaired people get access to informatio

47、n and bridge the digital dividebooks to 30 primary and secondary schools in southwest and northwest China through the Hello World public welfare project16,478Baidu donatedof electricity is estimated to be saved annuallyof green electricityof green electricity trading in Beijingof clean electricity f

48、or administrative operations can be provided throughout the year70 million tons by 2030score from the Carbon Disclosure Project(CDP)58.56 billion times77.8 billion times220,000 times on a daily basis22,168 pieces15 billion Baidu AI robot inspects about50 billion filtering more thanvulgar,gambling,an

49、d other banned advertisementsof illegal information relating to stealing,unauthorized gathering,digging,selling and buying of rare and endangered wild plantspieces of information per dayBaidu was awarded13China Patent Awards on AIBaidu applied for more than 4,000 Chinese patents,with more than 2,700

50、granted98.59%of complaints were handled with feedback500,000Baidu provides 24/7 service for more than 1 billion users withdaily requests responded1,000 Baidu led more thanopen-source projects on Github20,000with overcommunity contributors5 millionBaidu pledged to nurtureAI professionals in 2020By th

51、e end of 2022,Baidu has cultivated more than3 millionAI professionals09Baidu 2022 Environmental,Social and Governance Report08/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasOur PrioritiesCommunicating with StakeholdersBaidu

52、values opinions and suggestions of stakeholders and has established multiple channels for continuous communication with stakeholders to create sustainable value together.The Communication Mechanisms with StakeholdersStakeholdersMeans of communicationExpectations and demandsShareholders and investors

53、 General meetings of shareholders Periodic reports and announcements Communication with investors via emails and conferences Roadshow of ESG communication Ongoing and stable growth Compliant operations Risk management Product service and qualityUsers Feedback channels Product surveys Interaction via

54、 Baidu websites and social media Improving user experi-ence Information security Data and privacy pro-tection Ecological management of contents Product quality assur-anceGovernments and regulators Information disclosure Collaborative projects Routine communication and reporting Supervision and inspe

55、ctions Visit reception Compliant operations Information security Data and privacy protec-tion Ecological management of contentsEmployees Internal office systems Internal meetings Regular surveys for feedback Online and offline training Protecting employee rights and interests Employee training and d

56、evelopment Employee benefit guar-antee Occupational disease preventionSuppliers Invitation for bids Project procurement Contracts and agree-ments Supplier management conferences Supplier business communication meetings Other supplier communications Sustainable supply chain Integrity Mutual benefit E

57、mpowering suppliersPartners/NGO Baidu World Congress Baidu Create ABC Summit Baidu Union Summit Project-based cooperation Technology exchanges Achievements sharing Technological innovation Cooperative development Product quality assurance Low-carbon operations Corporate social responsibilityMedia Pr

58、ess conferences Exclusive interviews Invitation to meetings or events held by Baidu Interaction via our websites and social media Transparency Compliant operations Information security Data and privacy protection Ecological management of contents Corporate social responsibilityEnvironment Adopting e

59、nergy-saving and emission reduction technology Developing green products Cultivating low-carbon awareness for users Emissions management Energy and resource conservation Low-carbon operationsCommunities Community activities Interaction via Baidu websites and social media Charity projects Volunteerin

60、g activitiesMateriality AssessmentIn 2022,we developed the material ESG issue matrix through intensified research on UN SDGs,the GRI Sustainability Reporting Standards,the SASB Standards and other standards,factoring into mainstream ESG rating indexes in capital market,through frequent and irregular

61、 communication with stakeholders,as well as discussion and analysis of sustainable development by the management.There are no major changes in material ESG issue matrix comparing with that in 2021.ImportanceNo.IssueCategoryLocationHigh1Data and privacy protectionEconomicBuilding Trust-Personal Infor

62、mation and Privacy Protection,Data Governance and Algorithm Governance2Information securityEconomicBuilding Trust-Security Management,Security Guarantee3Protection of employees rightsSocialNurturing Talent-Talent First,Workplace Diversity4Product quality assuranceEconomicBuilding Trust-Security Guar

63、anteeImproving Services-Content Management,User ExperiencePromoting Green Ideas-Green Products and Services5Improving user experienceEconomicImproving Services-User Experience6Staff developmentSocialNurturing Talent-Talent First7Protecting Employees benefitSocialNurturing Talent-Talent Protection8Pr

64、otecting intellectual property rightsEconomicImproving Services-Intellectual Property Rights Management9Anti-corruption and business ethicsEconomicCorporate Governance-Business Ethics10Ecological management of contentsEconomicImproving Services-Content ManagementModerate11Energy and resource conserv

65、ationEnvironmentalPromoting Green Ideas-Addressing Climate Change,Green Operations12Low-carbon operationsEnvironmentalPromoting Green Ideas-Green Operations13Contribution to community/charitySocialContributing to society-Community Development14Occupational healthSocialNurturing Talent-Talent Protect

66、ion15Supplier sustainability managementEconomicCorporate Governance-Supply Chain Management16Effectiveness of board governanceEconomicCorporate Governance-ESG Management,Board GovernanceLow17Emission managementEnvironmentalPromoting Green Ideas-Green OperationsMaterial ESG Issue MatrixImportance to

67、Baidus sustainabilityLowHighHighImportance to stakeholdersSocial issuesEnvironmental issuesEconomic issues36611Baidu 2022 Environmental,Social and Governance Report10/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting

68、Green Ideas01Enhancing Corporate GovernanceAs a leader of the industry,Baidu integrates the concept of sustainable development into decision-making processes and daily operations to keep creating corporate value and build a brighter future with all stakeholders.EnvironmentSocialGovernanceCorporate d

69、evelopmentGreen supply chain partnership mechanismAI Cloud energy-conserving and emission-reducing technology empowermentIntelligent transportation full-chain carbon-reducing technology empowermentHuman rights protectionAnti-corruption and business ethicsCommunity development and public welfare cont

70、ributionAI ethicsGovernance of content on platformsEmployee rights and interests and human capital developmentData security and privacy protectionBaidus ESG management ConceptsGoal to achieve carbon neutrality by 2030Green opportunitiesData security and privacy protectionBuilding green data centersB

71、uilding smart office buildings Carbon offsetBaidu sets the sustainability of technology,business operations and employees as ESG management goals.We gain insights from the macro environment,business practices and stakeholders to continuously optimize our ESG management models and tools.Focusing on k

72、ey ESG issues such as data security,privacy protection,carbon neutrality,product quality,human capital,and human rights protection,Baidu continues to identify risks and opportunities in our operations through the cross-business ESG issues working groups.The working groups also collaborate with each

73、other to fully implement the ESG strategic goals and enable the company to create economic and social values to give back to shareholders,users,partners,and other stakeholders.How Does Baidus ESG Management Serve Corporate Development?1.1ESG Management13Baidu 2022 Environmental,Social and Governance

74、 Report12/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasESG Working GroupHow Does Baidu Conduct ESG Management?The Baidu Environmental,Social and Governance(ESG)Policy1 serves as the basis for the Companys ESG management pra

75、ctices on various ESG issues such as carbon neutrality target management,data security and privacy protection,labor and human rights,product quality and business ethics.Baidu regularly organizes ESG communication roadshows,which serves as a regular communication mechanism with investors.Baidu held 1

76、1 ESG communication roadshows in 2022 to respond to ESG issues of concern to shareholders,and other related parties,in a timely manner to inform them of related progress.1 The Baidu Environmental,Social and Governance(ESG)PolicyESG management structure at BaiduThe Board of Directors Guiding and appr

77、oving ESG overarching goals and implementation plans,and ultimately responsible for Baidus ESG-related matters.ESG CommitteeESG Working Group Composed of related executives from areas such as finance,legal,HR.ESG goals are included in OKR of these executives and performance result is linked to execu

78、-tive compensation.Identifying risks and opportunities based on issues of concern to stakeholders in order to formulate ESG goals and action plans.Regularly reporting to and offering suggestions on sustainable development to the Board of Directors.Composed of professionals,who are distributed to pro

79、fessional groups responsi-ble for carbon neutrality management,data security and privacy protection.Gathering resources both internally and externally,as well as working together with relevant departments at Baidu to implement ESG measures and perform spe-cific tasks.1.3Risk GovernanceHow Does Baidu

80、 Prevent Risks?Baidu formulated the Baidu Internal Audit Charter and introduced the three lines risk management model,through which the traditional risk prevention model was upgraded to take proactive risk management,and the three lines in combination could enable improved identification and managem

81、ent of risks.Baidu has carried out various training programs to strengthen the three lines risk management model,including induction training,annual presentations,and listing compliance training for the management.Independence of the Board of DirectorsProfessionalism of the Board of Directors The Bo

82、ard of Directors is comprised of five directors,four of whom are independent having no converged interests with the controlling shareholder.All directors enjoy complete,equal,and independent voting rights in matters such as the Companys business strategy,performance,financial decision-making,risk pr

83、evention and control,and conflicts of interest.Independent directors are only allowed to provide independent opinions and judgments and any conflicts with personal interests are strictly prohibited.Under the Board of Directors,the Audit Committee,Remuneration Committee,Corporate Governance and Nomin

84、ation Committee have been established.We ensure that the appointment and performance of the duties of the members of each committee meet the requirements on independence.The appointment of directors is merit-based,so as to ensure that directors have the skills,experience and diverse perspectives req

85、uired for the job responsibilities.Baidus three Lines risk management modelBusiness departments identify,evaluate,monitor,and manage risks in business operations while providing products and services to customers.The first linePersonnel in fields such as HR,legal affairs,finance,technology,and secur

86、ity work together to provide expertise and support each other for risk prevention,conduct supervision and raise reasonable questions.The second lineSuch departments as the Internal Audit Department and Professional Ethics Department propose independent and objective opinions on possible risks in eac

87、h business segment and supervise the improvement process.The third line4The number of board meetings held in 2022 100%The Board attendance rate 1.2Board GovernanceHow Does the Independence and Professionalism of the Board of Directors Contribute to Baidus Sustainable Development?15Baidu 2022 Environ

88、mental,Social and Governance Report14/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasHow Does Baidu Accurately Identify and Strictly Control Risks?Baidu evaluates and conducts special audit and risk management work based on i

89、ssues of concern of stakeholders.Case:Baidu was Awarded the Title of Pioneering Practice Case in the Personal Information Protection Compliance AuditIn 2022,Baidu was won the title of Pioneering Practice Case in the Personal Information Protection Compliance Audit from the China Academy of Informati

90、on and Communications Technology(CAICT)and the Institute of Internal Auditors.This demonstrates that Baidus proactivity and effectiveness in personal information protection risk audit and governance work has become a benchmark in the industry.For traditional risks Conducting audits and tests on rela

91、ted businesses according to the regulatory compliance requirements of the place where a company is listed and where it operates,discovering room for improvement and facilitating rectification;Regularly conducting special audits and verification on the business operation data disclosed in the financi

92、al report to assess the accuracy and rationality of the data.For key areasFor emerging risks Regularly evaluating and inspecting the rationality and effectiveness of process control design in key areas,identifying major process mechanism defects and problems,developing a risk list,as well as facilit

93、ating rectification.Conducting the Business Managers Risk Self-Assessment to identify ESG-related risk boundaries and facilitate the management to formulate relevant measures.The Pioneering Practice Case in the Personal Information Protection Compliance Audit medal1.4Transparent Tax AffairsHow Does

94、Baidu Conduct Tax Governance?Baidu adheres to the principles of honesty and tax compliance.In accordance with laws and regulations,we conduct tax planning and formulate corresponding tax management systems in combination with commercial rationality and business arrangements,and regularly discloses r

95、elevant tax information.1.5Business EthicsHow Does Baidu Strengthen Business Ethics Management?Baidu has formulated a set of internal management measures to manage all employees(including full-time employees,part-time employees1,contractors and interns),institutional contractors,suppliers,subsidiari

96、es as well as type A and B1 ecological companies in areas such as anti-bribery,anti-fraud and anti-corruption,anti-discrimination,information protection,avoiding conflicts of interest,anti-monopoly and anti-unfair competition,anti-money laundering,anti-insider trading,environment,health,safety and r

97、eporting.Internal management measures for business ethics2Baidu Management Regulation of Construction of Professional Ethics Baidu Professional Ethics Reporting Management RegulationsBaidu Professional Ethics and Code of ConductBaidu Avoiding Conflicts of Interest PolicyBaidu Management Measures on

98、Undisclosed Material Information and Prohibit-ing of Insider Trading Baidu Management Measures on Business Ethics Red LineBaidu Management Measures for Rewards and PunishmentsBaidu Management Measures on Partners BlacklistHonest and Integrity Agreement1 Part-time employees refer to workers who estab

99、lish labor relations with two or more employers at the same time in a certain period of time.2The Baidu ESG Policy17Baidu 2022 Environmental,Social and Governance Report16/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasEvery

100、employee at Baidu is required to uphold business ethics.The employees of the Company,all subsidiaries and type A and B1 ecological companies are required to sign the Business Ethics and Code of Conduct Commitment Letter.We provide regular business ethics training for all employees,including position

101、 responsibility specific training to deepen their understanding of Baidus requirements on business ethics.Baidu conducted 21 sessions of business ethics training in 2022.Baidus business ethics governance framework and reporting levelsBoard of DirectorsAudit CommitteeCommittee of Professional EthicsP

102、rofessional Ethics Department(PED)Data statistical auditingAnti-fraudAnti-money launderingInvestigatingHandlingTrackingFinancial auditInternal control and complianceSpecial auditSupervisionPublicityTrainingInternal Audit DepartmentEmployee business ethics training and assessment categoriesBusiness e

103、thics training and assessment for the newly recruitedRegular business ethics training and assessmentTemporary(targeted)business ethics trainingAnnual business ethics assessment(compulsory for all)Baidu has established a three-level business ethics governance system consisting of the Board of Directo

104、rs,the Committee of Professional Ethics,and the Professional Ethics Department.The Board of Directors is ultimately responsible for business ethics,the Committee of Professional Ethics is responsible for guiding,supervising,and inspecting the Professional Ethics Department,and the Professional Ethic

105、s Department is responsible for implementing specific tasks.In collaboration withReporting toThe number of business ethics training sessions in 2022 42How Does Baidu Fulfill Commitments to Business Ethics?Anti-briberyBaidu adheres to the principle of fair trade and prohibits the sale of products thr

106、ough bribery.Any bribes that are secretly collected outside the account,or kickbacks that are given to the other company or individual will be classified as bribery.Reporting and supervisingBaidu welcomes whistle-blowing from employees and people outside of the Company and provides legal advice to w

107、histleblowers.Whistleblowers are encouraged to report the employees suspected violations of regulations,disciplines,laws,professional ethics,and labor discipline through emails,in-person reports,business ethics suggestion boxes,and letters.Baidu protects the safety of whistleblowers in accordance wi

108、th the law,keeps the information of whistleblowers strictly confidential,and assigns special personnel to handle the complaints in a centralized manner.No incident of employee whistleblowers experiencing unfair treatment such as dismissal,demotion,suspension,intimidation,and harassment occurred in 2

109、022,nor did any incident of employees retaliating in any form against external whistleblowers.Anti-fraud and anti-corruptionBaidu investigates and handles violations of business ethics and disciplines with a zero tolerance attitude in order to safeguard the Companys interests,and create a clean work

110、place environment built on integrity.Anti-monopoly and anti-unfair competitionBaidu emphasizes battles against monopoly and unfair competition and has established a special compliance system for major monopolistic behaviors such as monopoly agreements,abuse of market dominance,and illegal implementa

111、tion of concentration of business operators.Taking business operations into account,Baidu has issued compliance guidelines,conducted special compliance assessments,and carried out compliance training and publicity activities.While strengthening internal compliance awareness,Baidu also spreads a comp

112、etitive compliance concept among users,customers,and suppliers to facilitate fair competition.Avoiding conflicts of interestsBaidu prohibits any conflicts of interests between individuals and the Company,which applies to all employees,including senior executives.Audit and certificationIn 2022,Baidu

113、once again obtained the ISO 37001 Anti-bribery Management System certification with our outstanding business ethics governance performance.Experience exchanges in the industryAs a member of the Enterprise Anti-Fraud Alliance and the Trust and Integrity Enterprise Alliance,Baidu proactively pursues i

114、ndustrial exchanges and cooperation,to promote the continuous improvement of business ethics standards in the Internet industry.In 2022,Baidu published the Baidus Experience in Constructing Business Ethics and Anti-fraud Supervision System to provide reference for other companies anti-fraud complian

115、ce management.The publication was nominated as an outstanding innovation project of the third China Integrity Innovation Award.19Baidu 2022 Environmental,Social and Governance Report18/Contributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Gree

116、n IdeasEntryScreening candidates.Conducting on-site assessments and interviews with key suppliers with cooperation potentials and inform them of Baidus ESG requirements.CooperationClassifying and managing suppliers by different levels based on the categories of products they provide,their region and

117、 business operations,and with more efforts made to manage suppliers of products in key categories.Such processes as issuing inquiry,finishing inquiry,bidding evaluation and negotiations are completed on the procurement platform in a unified manner.Holding supplier conferences to inform suppliers of

118、ESG performances and management requirements.AssessmentConducting regular supplier assessment and project evaluation,grading suppliers according to the assessment results,proposing improvement suggestions for failed suppliers and setting time limit for expected rectifications.Points being added to s

119、uppliers that effectively manage ESG risks and deducted otherwise.ExitRemoving suppliers who fail both the assessment and the rectification.Suppliers who violate national laws and regulations and Baidus Supplier Management Standards,being dealt according to the Measures on Supplier Reward and Punish

120、ment.How Does Baidu Build a Sustainable Supply Chain?The whole-process mechanism for managing suppliers In 2022,Baidu developed the Baidu Sustainable Development Principles for Suppliers1,in which system,assessment,and training requirements for suppliers on anti-corruption,labor protection,and envir

121、onmental protection were established.The regulation helps to empower partners with Baidus sophisticated ESG policies and experience.Labor protectionCarrying out on-site due diligence before cooperation with key suppliers.Suppliers are required to provide their internal regulations on the protection

122、of employees human rights and labor rights as well as records of training for their employees.Failure to provide relevant supporting materials will affect their annual assessment results.Environmental protectionEncouraging localized procurement.Prioritizing the procurement of environmentally friendl

123、y productsAnti-corruption and anti-unfair competitionAll procurement activities are carried out on the procurement platform with all steps traceable.Regularly conducting spot checks on procurement items and issue reports on the results.Requiring suppliers to provide internal regulations on anti-corr

124、uption and records of training for their employees.All suppliers are required to sign the Honesty and Integrity Agreement when signing a procurement contract with Baidu.Establishing a mechanism prohibiting unnecessary contacts with irrelevant parties and a separate mechanism for reporting conflicts

125、of interest.Establishing reporting channels and whistleblower protection mechanisms.Establishing a regular reminder mechanism to remind suppliers to abide by business ethics by email before important festivals.For suppliers who engage behaviors such as commercial brib-ery,unfair competition will res

126、ult in the listing them on the blacklist and terminating cooperation with them indefinitely according to the Baidus Partner Blacklist Management Mea-sures.1.6Supply Chain ManagementHow Does Baidu Effectively Manage Suppliers and Incorporate ESG in the Management?Baidu has developed regulations such

127、as the Supplier Management Standards and the Supplier Incentives and Punishment Measures as well as the establishment of a whole-process mechanism for managing suppliers.By leveraging the supplier management system on procurement platforms,Baidu has achieved comprehensive online management of suppli

128、ers.The scope of management covers basic information inquiry,classification,performance appraisal to have a real-time understanding of suppliers.Number of Chinese suppliers(including Hongkong,Macao and Taiwan)19,766Number of overseas suppliers5,066Number of suppliers by region 11 Calculated with the

129、 accumulated data in Baidu s supplier database1Baidu Sustainable Development Principles for Suppliers100%In 2022,suppliers for centralized procurement signed the Honesty and Integrity Agreement.21Baidu 2022 Environmental,Social and Governance Report20/Contributing to SocietyEnhancing Corporate Gover

130、nanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas1.7AI EthicsWhat Is Baidus Understanding of and Commitment to AI Ethics?Baidu believes that the changes AI brings to the industry,and society as a whole,are ultimately to serve people.AI ethics serves as the foundation of a fu

131、ture intelligent society.Only by developing sophisticated AI ethical norms and proper handling of the relationship between technology and humankind can we obtain more AI dividends and enable technology to benefit mankind.These principles are designed to form a concept and set of rules that the whole

132、 society follows for all AI products and technologies,to solve the problem of how AI and human beings can develop harmoniously and sustainably to help create responsible products and designs from the beginning.Hence,Baidu follows the four principles and has proactively established the Technology Eth

133、ic Committee,which is equipped with appropriate management mechanism to listen to the opinions of stakeholders,invite experts to participate,and jointly improve Baidus understanding of AI ethics.In addition,Baidu is exploring the explainability,transparency and fairness of AI in technologies and pro

134、ducts.For example,Baidu has built a complete heterogeneous data set1 and as an AI open platform,we provide everyone with equal and convenient access to technical capabilities to promote AI equity.Baidu is also making efforts to avoid the problem of information cocoons,continuously improve informatio

135、n recommendation strategies and break down information silos,to present a broader world to users.Baidu has contributed to the preparation of close to 100 AI safety and ethics standards,covering areas such as algorithms,privacy protection,deep learning,autonomous driving,smart terminals and system se

136、rvices.Robin Li,the founder of Baidu,proposed the following four principles of AI ethics AI should be safe and controllable,which is the highest principle AIs innovative vision is to promote more equal access to technologies and abilities for humanity the value of AI is to empower mankind to learn a

137、nd grow instead of surpassing and replacing mankind the ultimate ideal of AI is to bring more freedom and possibilities to humankind1A collection of multiple relevant databases,where data sharing and transparent access can be achieved.02Building TrustSecurity and compliance are deeply rooted in the

138、genes of Baidus business.As we make constant efforts in technical and technological innovation,we always keep in mind users requirements and expectations for product,data,and privacy security.Standing by our promise to live up to the trust of every user,Baidu puts users first,and gives them the top

139、priority for security.In addition to a sound security management system,we are upgrading our security technologies and products as part of the efforts to co-build an industrial security ecology.22/23Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate Gover

140、nanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas2.1Security Management What Security Principles Does Baidu Uphold?How Does Baidu Ensure Security Management System Functions Well?System levelOrganization level Baidu has established a sound security system1 and a strict proce

141、ss of system review,release,and revision.The system covers areas including security red line,office red line,basic security,data security and privacy protection,product security,third-party cooperation security,and security management.The Data Management Committee of Baidu2,as the highest level of m

142、anagement and decision-making at Baidu,works closely with both construction and operation levels to fulfill their responsibility of safeguarding the security interests and rights of our employees,users,customers,and ecosystem partners.Baidu is committed to ensuring that all of products and services

143、adhere to applicable laws and regulations pertaining to network security,data security,and privacy protection.Additionally,in accordance with the Personal Information Protection Law of the Peoples Republic of China,Baidu has designated a responsible individual for overseeing personal information pro

144、tection.Security PhilosophyBaidu places significant emphasis on security within corporate culture,treating each employee as a crucial starting point for building a comprehensive security culture featuring a top-down penetration.The Company strives to instill a sense of shared security risk awareness

145、 across diverse business lines,establishing consistent and standardized security service practices.By empowering business security,Baidu aims to generate value for users while also fostering a sense of safety and respect.To ensure each piece of data is always effectively protected and legally used.P

146、rinciple of legality and compliance,principle of cascade protection,principle of integration of power and responsibility,and principle of constant optimization.Legal and rational use,proactive prevention;comprehensive and deep perception,constant optimization and improvement;rapid handling of risk a

147、nd data security protection.Overall policy on data security Data security principles Data security goals Security culture 2Baidu Privacy Protection Platform()1 For details,refer to the Baidu ESG official websiteData Management Committee is made up of 4 top executives and chaired by Liang Zhixiang,Se

148、nior Vice President,and General Counsel of Baidu.Formulating policies on data management and privacy protection.Implementing national strategies,projects and actions related to data,as well as management requirements on data element,data security and personal information protection.Setting up the on

149、e veto system for major topics that involve personal information of users and privacy protection.Comprised of the Office of Data Management and Security Compliance and the Security Working Group.The Office of Data Man-agement and Security Compliance is in turn comprised of represent-atives in charge

150、 of legal affairs and security;The Security Working Group is made up of responsible persons of various busi-ness departments and middle departments.Coordinate the implementation of specific data governance and privacy protection.Reporting to the Data Management Committee on a regular basis.Comprised

151、 of process approvers and business data liaison officers.Responsible for daily data management and privacy protection process.Carrying out other related work assigned by the Data Management Committee and Security Working Group.Management level Security management organization and responsibilities Se

152、curity-related-OKRs have been established for senior executives and employees holding security-related positions at the Company.These OKRs relate to specific security indicators,such as emergency effectiveness,security capacity coverage,risk active discovery rate,and completion rate of early warning

153、s.Process approversBusiness data liaison officersPublic representativesBusiness representativesSecurity Working GroupOffice of Data Management and Security ComplianceData Management CommitteeDecision-making level Construction level Operation level ResponsibiltiesOrganizational structureBaidu 2022 En

154、vironmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas24/25How Does Baidu Improve Emergency Response Capability in Case of Security Events?How Does Baidu Guarantee the Security Business Drawin

155、g on Advantages in Technology?Baidu follows systems and regulations including the General Rule on Handling of Security Issues of Baidu and Detailed Rules on Handling of Security Events of Baidu and has established the handling and responding process for security emergencies with a multi-layer networ

156、k exception defense system1as the foundation.Meanwhile,Baidu has established a 24/7 security emergency response team to respond to security events such as zero-day hole2 emergency in an effective manner.In 2022,Baidu revised related rules and regulations by adding a handling process of security issu

157、es related to mobile privacy compliance.Baidu has set up an AI security research team based on three dimensions:Security,Safety and Privacy.3 Utilizing extensive AI products and eco-system,Baidu has made arrangements in frontier technology fields including hole attack and defense,security intelligen

158、ce,security test and privacy computing,developed and deployed a multi-layer security protection scheme and built up a leading,AI native cloud-oriented security technology system.01Confirming the emergency and stopping loss The emergency response team,after confirming the security event,will immediat

159、ely contact related business departments to handle the emergency and stop loss without delay.02Taking joint action and reporting Communicate with overseeing authorities through the joint action and reporting system to detect holes.03Classification and notification Evaluate the extent of the damage c

160、aused by the security event and notifies relevant personnel of the incidents progression,based on log analysis and inspection on intrusion and information leakage.04Follow-up and rectification The business departments make rectification in a timely manner.The Security Department follows up the recti

161、fications.Case:ERNIE Increases Baidus Data Security CapacityERNIE,independently developed by Baidu,is used in place of the traditional data classification technique to realize automatic,class-based management of data,thus greatly improving the efficiency and effect of Baidus data security governance

162、.Moreover,ERNIE integrates AI technology for automatic identification and anonymizing of peoples names through masking.Automatic,precise masking is used on sensitive information in pictures including human faces and car plate numbers,with the use of technologies such as deep learning,target detectio

163、n and OCR.Security emergency response processes 2.2Security GuaranteeHow Does Baidu Guarantee the Basic Security in a Holistic Manner?The Security Management System of Baidu Data Center covering physical security,personal security,and information security,has been established to guarantee the safe,s

164、table operation of Baidu Data Center.Infrastructure securityBaidu Cloud Security takes AI as core and big data and machine learning as the foundation to build a defense-in-depth system.Cloud network:The intelligent threat-hunting platform1 is adopted to guarantee the security of customers data asset

165、s on the cloud.Cloud security:HOSTEYE cloud server security protection product2 is used to comprehensively improve the cloud server security.Data security:Complete data security schemes and key products like intelligent data security gateway are provided to improve the overall data security manageme

166、nt capabilities of users.Cloud security Full-flow protection IDS,host IDS,WAF system,firewall,anti-virus software,white box audit,and black box scanning systems are deployed at the network zone boundaries,as well as on the application layer,database layer and host layer for effective identification

167、of and protec-tion against external attacks.Cybersecurity Strict code management authorities have been set up and security coding guide has been prepared to regulate coding and enhance code security.Code security Baidu has incorporated the data security and privacy protection measures into product a

168、nd service development.Before the launch of each product(including each iteration):They must undergo tests of the Springer testing platform,federal multi-party security computing,and privacy benchmark test.After the launch of each product:They must go through security hole scanning.The Security Depa

169、rtment and the Business Department will jointly follow up the hole repairing through the handling platform for uniform security hole operation&maintenance.The product then goes through internal security evaluation before accessing third-party SDK.Product security 1 The intelligent threat-hunting pla

170、tform2 HOSTEYE cloud server security protection products2 Zero-day,also known as zero-day attack,is a security vulnerability that is immediately utilized for malicious purpose upon discovery.1 For details,refer to Page 35 of Baidus Environmental,Social and Governance(ESG)Report 2020.3 For details,re

171、fer to Page 17 of Baidus Special Report on Data Security,Privacy Protection and Content Governance 2020.Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas26/27Security verific

172、ation The security protection measures of Baidu are widely recognized both domestically and internationally.A number of products have been given security qualification certificates by global authoritative organizations.Case:Baidu Launched the First AI Face-changing Detection Tool Baidu is using stat

173、e-of-the-art technology to cope with emerging security challenges.To cope with potential security hazards,legal risks and social issues resulting from AI face-changing,Baidu opened the source of the first AI face-changing detection tool in the industry.This tool is able to identify deep-fake and fac

174、e synthesis with the use of testing methods including facial features and facial margins,with an accuracy of 99%.This helps the regulating authority stop the illegal use of AI face-changing techniques as a means of telecom network fraud from the source.Baidus AI Cloud DSMM data security capacity mat

175、urity model（class 4）IPv6 Enabled CDN LogoISO 27001 Information Security Management System Certification ISO 27017 Security Management System Certification ISO 27018 Personal Information Protection Management Certification ISO 27032 Cyberspace Security Guide Certification ISO 27040 Storage Security P

176、ractical Guide Certification ISO 27701 Privacy Security Management System Certification ISO 29151 Personal Data Privacy Protection Management System Certification CSA-STAR Cloud Security International Certification Xiaodu Baidu Netdisk ISO 27001 Information Security Management System Certification I

177、SO 27701 Privacy Information Management System Certification ISO 27018 Public Cloud Personal Information Protection Management System Certification ISO 27001 Information Security Management System Certification ISO 27018 Personal Information Protection Management Certification ISO 27701 Privacy Secu

178、rity Management System Certification Information system security classification protection（class 3）Pilot demonstration certification project of national standard on personal information protection of intelligent household electrical appliance Case:Baidu Advertisement and Baidu Map SDK Passed a Numbe

179、r of Security TestsIn June 2022,Baidu Mobile Advertisement SDK passed the test of the Safety and Police Electronic Product Quality Testing Center of the Ministry of Public Security.The test results were compliant in 11 tests including SDK security reinforcing,data storage security,personal informati

180、on processing rules,personal information processing rules,protection of personal information subject rights.In July 2022,Baidu Mobile Advertisement,Baidu Maps Android,and Baidu iOS location SDK for both PC and mobile ends passed the product test under the Special SDK Security Program launched by the

181、 Security Research Institute of China Academy of Information and Communications Technology and was given the SDK Security Special Test Certificate.Baidu Mobile Advertisement given the SDK Security Special Test Certificate Baidu Map granted the SDK Security Special Test Certificate1 The application o

182、f two products,namely Baidu Intelligent Data Security Gateway and Baidu Host Security Management System was successfully submitted and they were selected into the first batch of Cloud-Native Product Catalog by China Academy of Information and Communications Technology(CAICT),helping users choose clo

183、ud-native models.2 Baidu Xirang App project was awarded the Excellent Case of Minors Network Literacy Enhancement by the China Academy of Information and Communication Technologys Child Protection Program as the first meta-universe rule of law education base for minors in China.3 For details,refer t

184、o the case of Baidu Selected as the Big Data Galaxy Case in 2022-Excellent Case of Privacy Computing.4 For details,refer to the case of Baidu launched the first AI face-changing detection tool.5 At the end of 2021,the China Academy of Information and Communications Technology,together with over 60 u

185、niversities,scientific research institutes,enterprises,and institutions,jointly launched the Data Security Community Program and carried out various work in the field of data security.Baidu,which became one of the initial member organizations in November 2021,has actively participated in external di

186、scussions and applied data security-related cases multiple times since joining the program,and has been awarded the title of the Active Assistance Company in the Data Security Community Program in 2022.Honors and Awards Security awards(not all-inclusive)Named in the Cloud Native Product Catalogue of

187、 20221Outstanding Case of Children Protection Program 22022 Big Data Galaxy Outstanding Case3Outstanding Contributor of Face Protection Program4Active Co-organizer of the Data Security Com-munity Program5In 2022,Baidu was granted 18security-related awards28/Baidu 2022 Environmental,Social and Govern

188、ance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas291 The SOC(System and Organization Controls)standard is an industry service standard developed by the American Institute of Certified Public Accountants(AICPA)and foc

189、uses on the internal control system and security control process of cloud service providers.This standard has been widely recognized at home and abroad and is an important reference for enterprises to evaluate their relevant qualifications and service quality when selecting third-party cloud service

190、 providers.What Efforts Do Baidu Make to Build Team of Security Talent?What Will Baidu Do for the Industry and the Community with Remarkable Security Capacity?In order to improve the quality and skills of security personnel,and perfect the personal knowledge system,Baidu launched the Security Person

191、nel Qualification Program in 2021.As of 2022,Baidu had implemented four phases of Security Personnel Qualification Program,including Certification for Cyber Security Competence(CCSC),Certified Information Security Professional(CISP),and Data Security Officer(DSO)that covers more than 40 employees in

192、 security positions.This has greatly contributed to internal training of high-end talent in the data security field and helped us build a security line.Baidu is proactively increasing the security protection consciousness across the industry and the community,as well as improving the standardization

193、 level.Up to now,Baidu has participated in the drafting of 320 security-related standards,including 11 international standards,89 national standards,108 industrial standards,110 group standards and 1 local standard.In 2022 alone,Baidu participated in the development of nearly 200 security-related st

194、andards.Baidu worked with other organizations to lead,or participate in the preparation of a number of white papers,blue books and research reports,including Privacy Computing White Paper 2022,Research Report on Trusted Privacy Computation,and Research Report on Federal Learning Scenario Application

195、.Security standards Name Nature Technical Committee ISO/IEC 27035-1：Information technology-Security techniquesInformation security incident managementInternational Standards ISO/IEC JTC 1/SC 27 Information Security,Cybersecurity and Privacy Protection(ISO/IEC JTC1/SC27)Standard for Security Requirem

196、ent of Privacy-preserving computationInternational Standards Institute of Electrical and Electronics Engineers(IEEE SA)Information Security Technology-Guidelines for SDK Security in Mobile Internet Applications National Standards National Information Security Standardization Technical Committee(TC26

197、0)Information Security Technology-Requirements of Privacy Policy of Internet Platforms,Products and Services National Standards National Information Security Standardization Technical Committee(TC260)Evaluation Index of Internet Enterprises to Prevent and Govern Telecommunication Network Fraud Indus

198、trial Standards China Communications Standards Association(CCSA)Privacy Computing-Application Specification for Higher Education Digitalization Scenarios Group Standards China Communications Standards Association(CCSA)Evaluation Index of Social Responsibility for Corporate Data Security and Personal

199、 Information Protection Group Standards China Cybersecurity Industry Alliance Security standards with Baidu as a drafter Audit and verificationBaidu carries out security audits on a regular basis to guarantee the effectiveness and reliability of our security management system.The Internal Audit Depa

200、rtment carries out risk-based evaluation and audit on personal information data and high-sensitivity data.Meanwhile,Baidu appoints third-party organizations with professional qualifications to carry out related audit certification and security evaluation annually.Case:Baidu Named in Gartners Hype Cy

201、cle for Security in China,2022In November 2022,Gartner,an international consulting and analysis agency,officially released the Hype Cycle for Security in China,2022.In recognition of our multi-dimension influence in the industry in data security and privacy protection technology,Baidu was named in t

202、he Report as the representative supplier of Confidential Computing and Secure Multiparty Computation(SMPC).This highlighted the influence of Baidu in data security and privacy protection technology.Case:Baidu AI Cloud was Equipped with SOC1 Verification ReportBaidus AI Cloud boasts a robust internal

203、 control system and world-leading security management and control capabilities.Its security measures span various areas,such as data security and information lifecycle management,infrastructure and virtualization security,hole security,security events,and failure management.Baidu AI Cloud has receiv

204、ed SOC1 Type2,SOC2 Type2(safety,confidentiality,availability,and privacy),and SOC3 verification reports,which is capable of implementing the most stringent security regulations and privacy protection and control measures in the industry.It is also able to meet users protection requirements in variou

205、s aspects,including business security,data security,operation security,and basic security,and effectively handle threats such as cyber-attacks and data leakage.320Baidu has followed upsafety standards in total11includinginternational standardsnational standards8930/Baidu 2022 Environmental,Social an

206、d Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas31Industry alliance Scientific research projects Actively participating in industry alliances,Baidu has currently joined 50 industry associations,including the

207、 Artificial Intelligence Industry Alliance(AIIA),Privacy Computing Alliance,and China Cybersecurity Industry Alliance(CCIA).In 2022,Baidu collaborated with external partners to conduct research on security and privacy protection projects,which included four national scientific research projects and

208、one university-based technological cooperation project.Notably,Baidu successfully completed the national scientific research project titled Artificial Intelligence Data Security Risk Detection and Verification Service Platform for Industrial Internet.Participation in scientific research projectsPart

209、icipation and Formation of Industry Alliance Artificial Intelligence Industry Alliance(AIIA)Sponsor China Cyber Security Industry Innovation and Development Alliance Executive Director X-Reality and Metaverse Industry Alliance(XRMA)Deputy Director Telecommunication Terminal Industry Forum Associatio

210、n(TAF)Director China Cybersecurity Industry Alliance(CCIA)MemberChina Communications Standards Association(CCSA)Member Deputy Director Privacy Computing Alliance Deputy Director Cyber Security Association of China(CSAC)National scientific research projects University-based technical cooperation 2020

211、 Industrial Internet Innovation and Development Project of Ministry of Industry and Information Technology of the Peoples Republic of China Artificial Intelligence Data Security Risk Detection and Verification Service Platform for Industrial Internet 14th Five-Year Key Special Project of the Ministr

212、y of Science and Technology in 2021-Key Special Project of Cybersecurity Space Governance-2.5 Analysis and Detection Technology and Application Demonstration of Mobile Application Privacy Phone Behavior Key Project of 2030 New-generation Artificial Intelligence Project for 2021 Science and Technolog

213、y Innovation-2.6 Machine Learning Technology under Data Security and Privacy Protection Special Public Service Platform of the Ministry of Industry and Information Technology for the Reconstruction of Industrial Base and High-quality Development of Manufacturing Industry in 2022-Industrial Technolog

214、y Base Platform Technical Services to Mobile Application Users for Explicit Compliance Detection Baidu places great emphasis on safeguarding the data security and privacy of the entire chain of AI technology and AI training,starting from privacy protection design to privacy enhancement technology.To

215、 this end,we have developed our own device-cloud privacy data security protection solution called T3,which employs confidential computing technology across all sensitive data processing links in devices,edges,and clouds.This ensures device-to-device security and trustworthiness at the device,edge an

216、d cloud level.Furthermore,we encrypt all data and models used in the AI training process during transmission,storage,and use.This provides data processors with the ability to demonstrate their innocence,which is crucial in maintaining the trust of users.We have improved our internal privacy security

217、 engineering ability with AI technology to embed personal information protection,privacy protection and data security compliance requirements into the full life cycle of product development and testing.In addition,we comprehensively test the privacy protection level of products with industry-leading

218、 detection tools and technologies to systematically solve privacy and security risks.How Does Baidu Realize Technology Application and Empowerment in Privacy Protection?1 For details,refer to Page 40 of Baidus Environmental,Social and Governance(ESG)Report 2020.2 For details,refer to Trust and Commi

219、tment 06 of Baidus Environmental,Social and Governance(ESG)Report 2021.1.Product creation phaseasset management and privacy assessmentbenchmarking and verification2.R&D testing phaseprivacy security risk audit control and operation3.DEV online phase2.3Personal Information and Privacy Protection What

220、 Personal Information,Privacy Protection Principles and Systems Does Baidu Follow?Adhering to the four privacy protection principles of informed consent,minimum sufficiency,user experience and security guarantee1,Baidu protects users with the right to know,choose,control,access,modify and delete per

221、sonal information while providing users with a high-quality experience2.Baidu has developed a complete privacy policy system to inform users of Baidus treatment and protection principles for personal information and privacy through the General Principles of Baidu Privacy Protection covering all busi

222、ness lines and individual privacy policies for various products(such as Baidu App,Xiaodu,Baidu Map and Baidu Netdisk).32/Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas33Ho

223、w Does Baidu Strengthen the Privacy Security of Minors?1 For details,refer to Trust and Commitment-03 of Baidus Environmental,Social and Governance(ESG)Report 2021.Baidu has continuously consolidated the bottom line of security and responded to the expectations of various stakeholders for privacy pr

224、otection in a holistic way through internal empowerment training and external ecological construction.How Does Baidu Help Improve the Privacy Protection Ability of Stakeholders?Employees Training for all employees:Baidu provides privacy protection and data security training for all employees with 10

225、0%new employees included,and a total of 1,073 junior managers have completed credit courses on data management and security compliance.Special activities:Baidu organized activities such as Personal Information Protection Publicity Month and Security Publicity Month in 2022 to improve employees aware

226、ness of data security and privacy protection.Suppliers Baidu provides free resources and course training services related to data security and privacy protection to stakeholders such as contractors,suppliers,and outsource employees.Baidu established a data and privacy security assessment and punishm

227、ent mechanism.Partners Due diligence of data privacy:Baidu strictly requires the third-party partners to provide relevant documents such as security qualifications,data sources,proof of compliance,and security certificates(for example,ISO certificates).Compliance and security access assessment:Third

228、-party SDK is introduced for Baidu Apps to carry out a complete security assessment process.1Baidu has been committed to integrating measures for protecting the minors into various products and services for a long time1,such as creating a protection system for minors to protect their healthy growth.

229、The voice assistant for Xiaodu Watch was selected as the 2022 Child Care Plan of the China Academy of Information and Communications Technology-Excellent Case of Childrens Personal Information Protection in App in June 2022.Case:Xiaodu App Protects the Healthy Growth of ChildrenThe DuerOS2 device ha

230、s a special children mode to better promote the healthy growth of children and effectively protect childrens privacy and personal information security.The DuerOS device will be used under certain restrictions when in child mode,such as the time of use,available skills and content.Guardians can manag

231、e childrens use of content on the device and time of use through Xiaodu App as well as other devices.To assist guardians in better understanding and managing their childrens device use in child mode,Xiaodu App has been designed to provide easy access to childrens privacy protocols.Upon the first use

232、 of Xiaodu App,guardians are presented with the content of this privacy protocol.Additionally,the content page of the protocol is easily accessible after the second jump of My-About Xiaodu.Furthermore,Xiaodu App reinforces the parent recognition mechanism in the entry and exit design of child mode.O

233、nce parents enter child mode through settings,Xiaodu App will remain in child mode unless it is unlocked and exited by parents.This strengthens the security of child mode and ensures that parents have control over their childrens device use.2 DuerOS is a conversational AI system developed by Baidu,w

234、hich is carried on Xiaodu and can realize information query,life service and other functions in different scenarios through natural language dialogue interaction.1 For details,refer to Baidus Children Personal Information Protection Statement.Interface of Xiaodus Childrens Privacy Agreenent34/35Baid

235、u 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasData management Data compliance Data security Three-in-one systematic governance Data collection Data use Data circulation Data d

236、estruction Data transmission Data storage Data compliance assessment Data classification and data management Data de-identification processing Automatic data identification and identification Data empowerment and authority management Data use behavior audit Data masking Privacy computing Data waterm

237、ark Data destruction process safeguard Data destruction technology reliability Data destruction compliance management Data circulation assessment Personal information protection impact assessment Outbound data transfer security assessment Data circulation security solution Data transmission link enc

238、ryption Data transmission redundant link Data circulation security monitoring End-to-end sensitive data protection and compliance solution Identity certification and access control Data encryption and decryption Data storage and backup mechanism Data storage time management Data full life cycle secu

239、rity management mechanism 1 The Big Data Galaxy Case Collection Event 2022 was jointly organized by the China Academy of Information and Communications Technology and the China Communications Standards Association Big Data Technology Standards Promotion Committee(CCSA TC601)and aims to promote the d

240、evelopment of big data technology products and related industries,accelerate the cultivation of data element markets,and establish industry benchmarking force.Case:Three Functions of the Hotel Version of Xiaodu to Protect the Privacy Security of Guests Designed without camera to eliminate the possib

241、ility of surveillance Exclusive activation tool without need to log in personal account Automatic reset of the device after check-outCase:Baidu Apollo Becomes the First Tier 1 to Pass the Test and Verification for Intelligent Driving Data Masking Products in China In 2022,the intelligent driving vid

242、eo and image anonymous processing system(hereinafter referred to as the intelligent driving data masking product)of Baidu Apollo has passed the test of Technical Requirements and Methods for Automobile Transmission Video and Image Masking in Shanghai Auto Test Center,becoming the first intelligent d

243、riving supplier in China to complete the test.Baidu Apollo integrated the module of intelligent driving data masking product into the intelligent driving system,enabling the anonymous processing of intelligent driving video and image data at the car end,which provides an important reference directio

244、n for the personal privacy and data protection path in the process of data collection,storage,and processing in the automobile industry.Case:Baidu Selected as the Big Data Galaxy Case in 20221-Excellent Case of Privacy Computing Baidu Dianshi was selected as an excellent case of Big Data Galaxy Case

245、 in 2022 by virtue of the leading technology and perfect application system in the scenario of government public data opening.Baidu leveraged privacy computing technology by utilizing a data security sandbox platform to enable the secure opening and modeling of government data.This approach offers t

246、echnical support for achieving collaborative sharing of internal government data,enhances the efficiency of government affairs processing,and rejuvenates government data resources.Furthermore,it provides a novel solution to address the challenges of safeguarding personal privacy and data protection

247、during social digital transformation.Honor Certificate of Excellent Case of Privacy Computing of Galaxy Case in 2022 The hotel version of the Xiaodu smart speaker has no camera and does not collect any video image content.The hotel version of the Xiaodu smart speaker provides an exclusive activation

248、 tool,and can work normally without logging in the personal account by hotel guests to protect their personal information and privacy security.The Xiaodu smart speaker installed in hotels comes with a reset feature that automatically activates the reset function in the hotel management system once a

249、 guest checks out.This allows the device to revert to the original state with a single click,effectively erasing all interaction records on the Xiaodu speaker to ensure guest privacy and security.2.4Data Governance and Algorithm GovernanceHow Does Baidu Achieve Safe and Effective Data Governance?Bai

250、du has established a complete data governance system,such as Baidu Data Management Measures,Baidu Data Circulation Specification,Baidu Data Classification Specification,Baidu Data Authority Management Specification and Baidu Virtual Resources Management Specification,to enhance the standardization a

251、nd effectiveness of data governance.Meanwhile,Baidu regularly updates and optimizes the management system and process,improves the efficiency of data evaluation,approval,and circulation,reduces the comprehension difficulty of users,and achieves win-win results for all parties involved.In addition,Ba

252、idu has developed a data security and privacy protection solution covering the entire life cycle of data,including all links from data collection,transmission,storage,use,circulation to destruction,and applied it in the self-developed products and platforms,establishing a data full life cycle securi

253、ty management mechanism of proactive identification in advance,flexible control in the process and all-dimensional tracking afterwards.Baidu adopts methods including entire life cycle management,personal information protection impact assessment(PIA),data circulation assessment and approval,strict pr

254、otection of key information and core data,classification management,masking transmission,encrypted storage,personal information list and security event management to strengthen data security governance.36/Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate

255、 GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas37How Does Baidu Prevent and Control Outbound Data Transfer Risk?How Does Baidu Understand and Practice Responsible Algorithms?Baidu strictly adheres to the the Cyber Security Law of the Peoples Republic of China,the Dat

256、a Security Law of the Peoples Republic of China and the Personal Information Protection Law of the Peoples Republic of China,as well as other relevant laws and regulations.In response to the release of the Measures for the Security Assessment of Outbound Data Transfer,led by the Data Management Comm

257、ittee,Baidu collaborated with relevant departments to establish a dedicated task force to rigorously enforce the applicable standards and requirements for outbound data transfer.This involves developing a self-examination and evaluation plan for outbound data transfer,conducting regular checks and c

258、orrections on outbound data transfer practices,and consistently enhancing Baidus ability to comply with the standards and regulations for outbound data transfer.Baidu has developed the Outbound Data Transfer Security Management System for Baidu Group as part of system construction efforts.This syste

259、m establishes clear guidelines and regulations for Baidus outbound data transfer activities,with the goal of upholding national security and social public safety,protecting the rights and interests of personal information subjects,fulfilling legal responsibilities and obligations,and safeguarding th

260、e data security and lawful rights and interests of Baidu.In technological development,on the basis of regular data security risk assessment,Baidu gives full play to its accumulation and advantage in the field of security technology for years,combines with industry-leading outbound data transfer comp

261、liance detection technology,forms closed-loop risk management and control,and constantly consolidates and improves the effect of outbound data transfer risk management.Baidu remains committed to promoting responsible AI technology and responsible algorithms.To govern algorithm models,Baidu takes mea

262、sures to filter out harmful information and discriminatory content at the upstream source.Baidu also conducts internal verification and calibration during algorithm model training to ensure fairness,which is further confirmed through internal evaluation,pre-online verification,and user surveys after

263、 algorithmic results are recommended.Additionally,various security technologies are embedded throughout the entire life cycle of algorithm model governance to ensure user data security and personal privacy at every level.At Baidu,every technological innovation is rooted in the concept of responsible

264、 algorithms,which is also the shared goal and mission of all Baidu employees.03Nurturing TalentUpholding the concept of selecting the best candidates,offering the largest growth space,focusing on the final results and recognizing the outstanding employers in managing talent,Baidu recruits talented p

265、ersonnel and integrates diversity,and enables them to grow together with the company.38/Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas39Employee structureIndicatorCategory

266、Unit2021 2022 Number of Employees/Person36,41334,798Number of employees by genderMalePerson22,10921,412FemalePerson14,30413,386Number of employees by age30 and belowPerson20,08017,69031-40Person15,01915,39841 and abovePerson1,3141,710Number of employees by rankSenior managerPerson2020Middle managerP

267、erson234212General staffPerson36,15934,566Employee turnover rate by genderMale%/30.2Female%/28.6Employee turnover rate by age30 and below%30.532.331-40%20.026.241 and above%17.031.9Temporary worker Part-time employees%/4.4Contractors/consultants%/0.01How Does Baidu Select and Retain Talent?Baidu dev

268、elops sophisticated and efficient talent selection and retention strategies by leveraging multiple tools and platforms.AI Scholars Pool：Selecting and retaining 500,000 candidates to facilitate AI development at Baidu;Tools for talent planning&analysis：Completing the analysis of talent allocation by

269、leveraging talent inventory,talent portrait,talent-organizational goal matching analysis and other technologies to,thus improving talent recruitment;Intelligent recruitment system：Using self-developed intelligent recruitment system to analyze changes in talent demands,informing recruitment decisions

270、.Baidu has rolled out multiple special campus recruitment programs to attract top innovative talent in the AI era.The Management Trainee Program：to train competent managers for technological innovation enterprises in the AI era;The Campus AIDU Program：open to top talent suitable for technical and pr

271、oduct related positions;The Green Channel Program：open to exceptional performers in such competitions and campus activities as Baidu Star,front-end developer bootcamps and technical lectures.Case:Baidu Leverages AI Technologies in On-campus Recruitment On-campus recruitment is a major channel for us

272、 to find and select talent.Baidu put the self-developed Smart Campus Hiring(SCH)system into operation,where such features as smart position recommendation,written tests and interviews are integrated.With the collaboration of HR experts and the AI system,desirable candidates were swiftly screened out

273、.SCH system has covered 92.74%of the 2000-plus successful candidates we recruited through on-campus hiring in 2022.This demonstrates that objectivity and fairness were assured throughout the whole recruitment processes.Case:Baidu Launches the Campus AIDU ProgramThe Campus AIDU Program is designed to

274、 attract top AI talent.In practice,Baidu,taking talent demands into account,also reserved potential technical talents in AI research.The number of resumes received through the program in 2022 saw an annual increase of 196.5%with a larger share of the resumes from PhD candidates.3.1Talent FirstWhat I

275、s Baidus Talent Structure?40/Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas411,992The number of live training courses28The percentage of content created by employees%4,557

276、The number of new cours-es on DuxuetangWhat Talent Growth Mechanisms Does Baidu Provide?What Training Opportunities Does Baidu Provide Talents With?Baidu further optimizes job promotion schemes and career development channels,encourages cross-level and exceptive promotion,and offers varied developme

277、nt channels and internal transfer opportunities,so as to provide employees with internal stimulation and accelerate their growth.Mentor Du：As a mentor for the newly recruited,Mentor Du conveys basic work methodologies,prudent work attitude and beliefs to them,so as to enable employees to grow rapidl

278、y in a holistic way.Career development sequences：Baidu provides two major career paths-technical and managerial,for employees with different professional backgrounds.Categorized TPE1 sequences are offered based on the functions of different positions.Talent inventory program：Analyzing the match degr

279、ee between employees and organizations by evaluating employees dimensions such as performance and ability.Developing talent development and cultivation plans based on the results of the analysis so as to build strategies for diverse talent development and promotion.OKR performance management structu

280、re：In conducting employees performance coaching and goal reviews,Baidu leverages the OKR2 performance management structure.In addition,a performance appeal mechanism has been established to further ensure the objectivity and fairness of performance results.3Baidu is well-known for the vast training

281、opportunities offered to employees.Baidu continued improving the Baidu Training Management Standard in 2022 and provided a vast sea of training courses and self-growth channels for all employees(full-time employees and part-time em-ployees),so as to facilitate growth as an organization with sound le

282、arning atmosphere.1 TPE refers to T(R&D),P(Product)and E(Solutions and Services for Governments and Enterprises)sequences.For more details,see Baidu Special Report on Human Capital 2020.2 OKRs,or Objectives and Key Results,conceptualized by Andy Grove,former CEO of Intel,is a set of popular man-agem

283、ent tools and methodologies for tracking targets and performances.3 For more details,see page 35,Baidu Special Report on Human Capital 2020.Internal Learning Platform:DuxuetangGeneral Competency Training:The Mini Capsule ProgramBaidu continually improves the Duxuetang platform and encourages employe

284、es to proactively share knowledge and experience on it,contributing to the company and society at large whilst boosting their professional proficiency.A total of 4,557 courses were added and 1,992 live training courses,an average of 8 per working day,were conducted in 2022.Among the online courses,2

285、8%of the content was created by employees.The Mini Capsule program is designed to enhance employees skills in five aspects:growth,thinking,motivation,coaching,and influence.The program helps them to address their headaches in daily work while improving organizational effectiveness,benefiting both th

286、e employees and company.600120The number of self-de-veloped coursesThe number of technical lectures380The number of online and offline training sessionsProfessional Training:BITPutting our concept of AI-empowered Education into practice,Baidu has constructed the Baidu Institute of Technology(BIT)pla

287、tform to design customized career development training courses for employees.In 2022,BIT conducted over 380 training sessions,online or in-person,with over 600 self-developed courses provided.Over 30,000 participants have undertook the trainings throughout year with a satisfaction rate of 92%.In add

288、ition,Baidu has provided technical lectures such as Tech Talk,Research Talk,Dandelion Seminar,and Baipinhui for employees on a regular basis,covering a variety of hot topics including advances in cutting-edge technologies,product methodology and industry trends.The Dandelion Seminar,which was specia

289、lly designed for employees within the T sequence,helps employees to enhance their professional capabilities,and facilitates communication and exchanges among them.In 2022,over 120 such lectures were provided with an attendance of over 100,000 person-times.42/Baidu 2022 Environmental,Social and Gover

290、nance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas43Manager trainingEncouraging further study and certificationTo continuously sharpening the managements leadership,Baidu has developed a five-level leadership develop

291、ment framework covering programs such as Starting to Lead,Forging Ahead,and Navigating Through Management.A total of 2,400 managers attended the trainings in 2022.Baidu has also reserved and trained around 1,000 potential managers and close to 100 management trainees as a rich talent pool for Baidus

292、 management team.Baidu encourages all employees to proactively continue to study at professional colleges and to attend various certification tests by providing them with financial supports to help them continue to learn and grow.Case:Management Trainee Programs Help Cultivating Innovative LeadersIn

293、 2022,Baidu organized various training activities such as the Innovation Bootcamp for newly recruited management trainees to identify the role of managers,understand common issues in management,and cultivate and improve their management capabilities.During the innovation-training courses,the Innovat

294、ors Method was studied to help the management trainees understand the meaning of innovation and the key responsibilities of innovative leaders.In the practice of innovation project approval,the trainees capabilities required for leading innovation projects were honed,including industry research capa

295、bilities,business insights,product awareness,and innovation leadership.Management Trainee TrainingSenior management mentorship Trained by senior executives Rotating between two or three core departmentsRapid growth channel Accelerating young employees growth Building a holistic growth channel for yo

296、ung managersCreating development plans Exploring key business development directions Gaining technical and product insights Taking courses that train leadership,general competency,and common skills Cultivating and enhancing insights,creativity,business mentality,awareness in collaboration,win-win co

297、operation,and team management capabilitiesIndicatorCategoryUnit20212022Number of employees trained by genderMale%100100Female%100100Number of employees trained by rankSenior manager%100100Middle manager%100100General staff%100100Average number of training hours of employees by genderMaleHour65.867.2

298、FemaleHour57.265.4Average number of training hours of employees by rankSenior managerHour52.453.7Middle managerHour67.568.4General staffHour60.363.1Performance on employee trainingBaidu is committed to building a learning organization and creating an atmosphere where all employees continue to learn.

299、Compared to 2021,the average training time for each employee increased by around 4 hours in 2022.Employee training44/Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas45Incent

300、ive plansSalary competitivenessLong-term incentivesShort-term incentivesThe Baidu Top AwardCooperating with third-party professional organizations to study outstanding salary incentive models in the market and providing employees externally competitive and internally fair remuneration after local ec

301、onomic development status and level of consumption are considered.The 2018 Equity Incentive Plan covers nearly half of our employees,including some technical experts among general staff,middle-level managers,senior managers,and members of the board of directors.Offering year-end,monthly,quarterly,an

302、d semi-annual bonuses to employees with the amount of bonus and distribution frequency determined according to a positions business characteristics and job responsibilities.The team that wins this award can receive a bonus of one million US dollars,which is by far the highest award given to ordinary

303、 employees by an Internet company in China.Three teams were awarded this in 2022.How Does Baidu Work with the Industry to Cultivate AI Talent?Baidu focuses on cultivating and absorbing elite AI talent and expand innovative talent pool.To this end,Baidu continually launches varied training programs t

304、o help cultivate industrial talent.What important awards did Baidu HRM win in 2022?HR management awards in 2022Name of awardAwarding bodyChinas Top 100 Best Employer of the Year 2022ZhaopinMost Popular Employer 2022ShixisengExtraordinary Employer 2022LiepinMost Attractive Employer among College Grad

305、uates in China 2022UniversumTalent cultivating programsHighlights in 2022Baidus strategic cooperation with universities:Conducting in-depth industry-academia cooperation with universities by investing in AI teaching,training,computing power,engineers,and other resources to jointly cultivate innovati

306、ve and practical AI talent.The Pine Cone talent training base：Conducting talent cooperation with top universities in China by leveraging PaddlePaddle as a practice platform.The program is open to talents majoring in computer science and other related interdisciplinary fields.The Baidu Scholarship pr

307、ogram：The program is designed to identify,support,and encourage talents with the highest potential to become future technology leaders.By providing them with data,platforms,and expert guidance necessary for their research,the program delivers elite AI talent for Baidu.Signed agreements for in-depth

308、cooperation with more than 100 universities.Reached cooperation agreements with 123 top universities.Enrolled over 12,000 trainees.Successfully held 10 sessions of the Baidu Scholarship program,and a total of 96 technical experts from top universities from around the world were trained.Talent cultiv

309、ating program highlights in 20223.2Talent ProtectionHow Does Baidu Protect the legitimate rights and interests of employees?How Does Baidu Provide Employees with Competitive Salaries and Benefits?Upholding the principle of fair,just,and legal employment and considering the Labor Law of the Peoples R

310、epublic of China,the Labor Contract Law of the Peoples Republic of China as well as relevant laws and regulations in local jurisdictions where it operates,Baidu has developed the Management Standard of Baidu Recruitment to safeguard the legitimate rights and interests of employees.One of these safeg

311、uards is to eliminate forced and child labor as well as other illegal employment practices.Incentive plansWhile continuously improving our salary competitiveness,Baidu has implemented an incentive model through which both short-term and long-term incentives are provided to employees.46/Baidu 2022 En

312、vironmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green Ideas47How Does Baidu Create a Healthy and Safe Workplace for Employees?Safe workplaceEmployees physical healthBaidu is committed to providing

313、our employees with a healthy and safe working environment and continues to improve our occupational health protection and safety management system.Completed the ISO 45001 occupational health and safety system certification in 2022.Routine emergency fire drills,fire safety inspections,first aid drill

314、s and trainings to enhance employees safety awareness.Deploying first aid measures,including medical equipment,first aid medicines,doctors,and nurses.Baidu deployed a total of 54 AEDs covering all office areas in 2022.Baidu has equipped itself with various health-related consultation and training ac

315、tivities to protect employees health.Building stadiums,gyms,and other sports venues,and providing free fitness courses and competitions to encourage employees to exercise for better physical and mental health;Providing free physical examination and detailed report interpretation services for all emp

316、loyees on an annual basis and conducting various science popularization sessions on occupational disease prevention;Setting up a Health Space in the office area to provide employees with online/in-person medical consultations,medicine,medical kit for teaming-building activities as well as other free

317、 medical services and supports;Organizing the security to conduct first-aid drills on a regular basis together with the Health Space to ensure that professional medical consultation and treatment for employees who are not feeling well can be provided in a timely manner.Employee welfare and careInduc

318、tion care：OrientationWork model：Flexible work schedule and working from homeInsurances：Medical insurance,supplementary commercial insurance(for example comprehensive medical insurance for regular employees,their parents,spouse,and children,critical illness insurance,term insurance,and accident insur

319、ance)Leisure activities：Club activities,Autumn Carnival activitiesFertility support：Maternity leave,breastfeeding leave,childcare leave,mother-and-child room,priority seatingHealth care：Annual physical examinations,mental health services,fitness activitiesEmployee welfare and careBaidu values the de

320、dication of every employee and provides them(including full-time employees and part-time employees)with welfare and care in aspects such as living and health,with the aim of enhancing their senses of belonging,gain,and happiness.Case:The Green Pine ProgramThe Green Pine Program is designed to provid

321、e nationwide medical insurance for the parents of employees who have worked at Baidu for more than two years,regardless of their age,physical health,and social security status.This is the protection against unexpected risks we provide for our employees,aimed at helping them to overcome personal diff

322、iculties.Moving into our fifth year of the program,tens of thousands of employees have insured around 50,000 parents,covering 31 provinces across the country.A total of over 9,000 compensation cases have been accepted,with a maximum compensation amount of RMB300,000.Case:Gift Boxes for Female Employ

323、eesOn the eve of Womens Day in 2022,Baidu prepared specially customized gifts,including gym bags,Xiaodu smart scales,and customized bath towels for all female employees(both full-time and part-time)to reward their contributions and enhance their sense of happiness.Case:Caring for Employees ChildrenO

324、n Childrens Day in 2022,Baidu prepared gift packages for those aged 0-14,including skipping ropes,mystery boxes of DIY sandbag materials,graffiti-patterned basketballs,and basketball bags to show our care for the healthy growth of the next generation.Case:The Autumn Carnival EventBaidu held an Autum

325、n Carnival event in September 2022,when concerts in a forest,different games and awards conferring activities were held,enriching employees spare time.Case:AI-enabled Online Health Consultation Offering Medical Consultation Services for EmployeesBaidu provides free professional medical consultation

326、services to all employees through the AI-enabled Online Health Consultation feature on Baidu Health in 2022.The professional doctors are from public hospitals Grade II(or above)and 13 popular departments are set up to provide real-time online medical consultation services for employees in need from

327、8:00 a.m.to 10:00 p.m to meet employees needs for consultation and medical treatment.48/49Baidu 2022 Environmental,Social and Governance ReportContributing to SocietyEnhancing Corporate GovernanceBuilding TrustNurturing TalentImproving ServicesPromoting Green IdeasBaidu strictly complied with the ep

328、idemic prevention measures and provided care for employees during COVID-19.Constantly updating the Employee Manual to enhance employees awareness of epidemic prevention and to popularize information on COVID-19 control.The health report system provided for employees enabling Baidu to provide necessa

329、ry help for COVID positive employees and the HR department,as well as other departments concerned,to take timely measures.The frequency of disinfection of high population density areas were increased,and protective equipment such as disinfectant alcohol,alcohol-based sanitizers,masks were offered to

330、 employees to protect their health.Employees mental healthSpecial care during COVID-19In addition to physical health,Baidu values employees mental health and provides lectures,psychological counseling as well as other forms of services to help employees enjoy their work and lead a happy life.Food sa

331、fetyBaidu highly values food safety and has developed such catering management rules as the Management Measures on Food Safety.Regular inspections and assessments are conducted to monitor the entire process of warehousing,production and sales of food,and related ingredients,in employee canteens.Baid

332、u has also commissioned third-party food safety monitoring agencies to conduct reviews on a regular basis to further guarantee food safety.Sophisticated food safety report channels such as on-site monitoring personnel,one-click call function on dining tables,and QR code for satisfaction evaluation a

333、re provided for reports on food safety concerns.Baidu is committed to responding to employees complaints as soon as possible,making necessary improvements based on employees opinions,and providing feedback on the results in a timely manner.Case:Ledu EAP Provides Psychological Services for EmployeesBaidu continued to leverage the Ledu EAP program to conduct psychological knowledge popularization an