1、Baidu2021Environmental,Social and Governance ReportMake the complicated world simpler through technologyAbout This ReportCompany StatementOverviewOur PrioritiesOur PerformanceOur PracticesBaidus ESG concept,management,initiative and performance Baidus ESG practices and highlight cases in 2021 Append

2、ixReader Feedback FormTable of ContentsBaidu 2021 Environmental,Social and Governance ReportAbout This ReportAbout This Report 01Since 2020,Baidu has officially issued the Environmental,Social and Governance(ESG)Report,making this Report the third installment.This Report is compiled in accordance wi

3、th the ESG Reporting Guide 2.0 issued by the Nasdaq Stock Market,the consultation documents on the Environmental,Social and Governance Reporting Guide and the relevant provisions of the Listing Rules issued by the Hong Kong Exchanges and Clearing Limited(HKEX),the Ten Principles of the United Nation

4、s Global Compact(UNGC),the GRI Sustainability Reporting Standards(GRI Standard)for Sustainability Reporting issued by the Global Sustainability Standard Board and the SASB Standards issued by the Sustainability Accounting Standards Board,and the United Nations Sustainable Development Goals(SDGs).For

5、 further details regarding our business ethics,privacy protection and data security,human capital,and low-carbon operations,please visit Baidu ESG website1.The data and information disclosed in this Report are from internal official documents and statistical reports of Baidu,covering all Baidu Core

6、businesses from January 1,2021 to December 31,2021.This Report is available on our official website in simplified Chinese,traditional Chinese and English.Your feedback is always welcomed and appreciated,please email us at .About This Report1 https:/ 2021 Environmental,Social and Governance ReportCom

7、pany StatementCompany Statement 02Company StatementIn 2021,we faced multiple challenges,including the COVID-19 epidemic and floods.With the novel coronavirus variants ravaging many countries,the fight against COVID-19 remains both severe and complex.Henan was hit by unprecedented extreme heavy rainf

8、all and abnormal weather conditions.As we enter a new and exciting era,the role that a company should play in society is undergoing a dramatic change.Over the past year,we have continuously explored the ESG value in corporate governance,pursuing the new“intersection”of ESG value with an innovation-d

9、riven engine,as well as fulfilling our commitments to the environment and society.We hope that this ESG does not remain a strategic concept but a cornerstone and starting point of our culture and actions.In 2021,whilst adhering to regular prevention and control measures,we used artificial intelligen

10、ce(AI)to fight the epidemic together with the country and society in various new scenarios and Baidu became the only internet company named the Advanced Organization of Industrial and Information Systems to Fight the New Coronavirus Epidemic by the Ministry of Industry and Information Technology.In

11、the summer of 2021,when Henan was lashed by record rainstorms,we donated RMB 90 million earmarked for disaster relief,mobilized netizens and supported public welfare organizations to help fight against the disaster.Baidu won the Capital Charity Award for charitable endeavors.We have every confidence

12、 to achieve“dual carbon”goals,which are demanding commitments.In 2021,we announced our goal of achieving carbon neutrality at the Group level by 2030 and working with our ecosystem partners to achieve“zero-carbon growth”with AI.Baidu Yangquan Data Center was awarded the Carbon Neutral Data Center Le

13、ader(5A)certification,making it the first data center with the highest low-carbon level in China.We continuously explored pathways to reducing carbon emissions in businesses such as autonomous driving and intelligent transportation and refined them into methodologies and capabilities that are open t

14、o society.The burgeoning stories from PaddlePaddle,a deep learning platform,inspire us to have more expectations for AI to create more social value.A 12-year-old girl,without any prior knowledge of programming,took online PaddlePaddle live courses and successfully developed an AI program that can ch

15、eck whether masks are worn properly,thus reducing the workload of the subway staff.For many years,we have been continually impressed with female developers,fine art majoring artists and engineers devoted to traditional manufacturing industries.As more and more women realize their dreams with technol

16、ogy,“her power”is shining ever more brightly.As a high-tech company,Baidu does not only focus on business development,but also the pursuit of growth with industry and society.In 2021,Baidu ranked 1st in China in terms of AI patent applications and grants for the fourth consecutive year as well as wi

17、nning the second prize of the National Technological Invention Award for“Key Technology for Knowledge-enhanced Cross-modal Semantic Understanding”.We established a data management committee to strengthen supervision and ensure the information security of our users.We also used AI as an engine to fac

18、ilitate the digital transformation and intelligent upgrading of industries,and to promote the integrated development of both the digital economy and the real economy.Baidu has pledged to nurture 5 million AI talents for society in the next five years and to make greater continuous contributions to t

19、he cultivation of national strategic scientific and technological force.We make these efforts to honor our inherent mission“to make the complicated world simpler through technology”.This is an era defined by profound changes in technology and corporate management.We must stay well-positioned with pa

20、tience to achieve broader ESG values as well as honor the responsibility of our times to promote common prosperity in the pursuit of high-quality development.This is the original aspiration behind this Report.It is the wish that Baidus ESG actions be not only visible,but also persistent and sustaina

21、ble.Only through doing this can it become part of our DNA to drive changes in the world with technology with a firm belief.Robin Yanhong LiChairman,Chief Executive Officer and Co-founderBaidu 2021 Environmental,Social and Governance ReportAbout Baidu 03OverviewBaidu is the worlds leading Chinese sea

22、rch engine,Chinas leading information and knowledge-centered internet integrated service company,and also the worlds leading AI platform company.Baidu was founded on January 1,2000.Mr.Robin Yanhong Li,co-founder of Baidu,is the creator of visionary search technology Rankdex,a method of hyperlink ana

23、lysis,which made China the fourth country in the world with core search technology,the other being the United States,Russia and South Korea.On a daily basis,Baidu responds to billions of search requests from more than 100 countries and regions,making it an important portal for access to Chinese info

24、rmation.Based on the search engine,Baidu has developed an array of AI technologies such as intelligent voice,intelligent image,knowledge graph,and natural language processing.Over the past decade,Baidu has invested heavily in frontier fields ranging from deep learning and conversational AI operating

25、 system to autonomous driving and AI chips.Baidu has emerged as one of the few global providers of full-stack technologies including AI chips,software architecture and applications.Baidu is also rated,by multiple international organizations,as one of the top four AI companies in the world.About Baid

26、uOverviewbillions of search requestsfrom more than 100 countries and regionsOn a daily basis,Baidu responds to Baidu 2021 Environmental,Social and Governance ReportMajor ESG Honors 04OverviewMajor ESG Honors in 2021Baidu won the second prize of National Technological Invention Award for“Key Technolo

27、gy for Knowledge-enhanced Cross-modal Semantic Understanding”.Baidu ranked 1st in the number of global patent applications for deep learning according to the Deep Learning 2021 Patent Landscape released by Questel,the worlds leading intellectual property solutions provider.Baidu ranked 1st in the au

28、tonomous driving patent applications(by family)and 2nd in the intelligent transportation patent applications(by family)in the world according to the Self-Driving Vehicles Patent Landscape Study released by Clarivate Analytics and reported by the Intellectual Asset Management(IAM),a leading internati

29、onal media agency on intellectual property.Baidu won the China Patent Gold Award for Human-computer Interaction Methods and Systems Based on Artificial Intelligence(ZL201510563338.2).Baidu was rated excellent for Data Security Governance Capability Assessment by the China Academy of Information and

30、Communications Technology(CAICT).Baidu was listed in the 2021 Chinas Top 100 Enterprises with Comprehensive Competitiveness in Software and IT Service isssued by the China Federation of Electronics and Information Technology Module 1#of the Baidu Yangquan Data Center was awarded the Carbon Neutral D

31、ata Center Leader(5A)by Peoples Posts and Telecommunications Press,CAICT and the Open Data Center Committee(ODCC).Baidu was awarded the New Star Award on Climate Change by the Carbon Disclosure Project(CDP).Baidu ranked 1st in China and 18th in the world for the 150 Most Influential Technology Compa

32、nies 2021 according to the benchmark report on Data Inclusion by the World Benchmarking Alliance(WBA).Baidu won the first Integrity and Compliance Innovation Award of Private Enterprises jointly sponsored by the School of Criminal Law of East China University of Political Science and Law(ECUPL)and A

33、nti-Corruption and Compliance Research Institute for Internet Enterprises of ECUPL.Baidu was awarded the Chinas Top 10 Best Employers of the Year by Z.Baidu was named the Advanced Organization of Industrial and Information Systems to Fight the New Coronavirus Epidemic by the Ministry of Industry and

34、 Information Technology.Baidu was granted the Advanced Private Enterprise in the Fight against COVID-19 by the All-China Federation of Industry and Commerce.Baidu was awarded the Capital Charity Award by the Capital Charity Federation.Key ESG Performance in 2021Online Baidu School learning platform

35、provided convenient production tools for employees,with 2,053 online courses offered by our employees,accounting for 34.56%of all online courses.Baidus security training covered 100%of employees,with more than 50,000 enrollments in 50 different online security training courses in 2021.Enhancing corp

36、orate governanceBuilding trustNurturing talentsBaidu obtained the ISO 37001 anti-bribery management system certification.100%of domestic suppliers should fully comply with Baidu Sustainable Development and Social Responsibility Rules for Suppliers.100%of domestic suppliers signed the Honesty and Int

37、egrity Agreement.87.2%of Baidus products obtained security-related certifications.Baidu was involved in formulating 141 key standards in areas such as deep learning,federated learning,AI application technology,big data and cybersecurity.Baidu conducted six phishing and 12 attack and defense drills.W

38、omen account for 39.3%of Baidus employees and 43.2%of management positions.In 2021,the Mini Pulse Survey showed that more than 96%of respondents had a positive attitude towards working at Baidu.Baidu recruited over 3,500 students and graduates through intern recruitment,spring campus recruitment,aut

39、umn campus recruitment and overseas campus recruitment.100%87.2%39.3%43.2%96%100%50,0003,5002,053612141100%ISO 37001Baidu 2021 Environmental,Social and Governance ReportZeroDuring the reporting period,Baidu was not involved in any accidents of injuries,fatalities or occupational diseases amongst bot

40、h employees and contractors.Key ESG Performance 05OverviewBaidu 2021 Environmental,Social and Governance ReportKey ESG Performance 06In 2021,Baidus charitable donations totaled RMB 198.045 million,including RMB 90 million for affected areas by flood in Henan,RMB 50 million for those in Shanxi,and RM

41、B 58.045 million for others.The total value of material donations from Baidu reached RMB 23.8902 million,including 200 fundus cameras and 10 sets of“Assistance to Doctors primary medical solutions of Lingyi Zhihui.According to the Analysis Report on Chinas High-Value Patents and Innovation Drivers o

42、f Artificial Intelligence,jointly released by the National Industrial Information Security Development Research Center and the Electronic Intellectual Property Center of the Ministry of Industry and Information Technology in October 2021,Baidu applied for more than 13,000 and was granted over 3,600

43、AI patents.For four consecutive years,Baidu has ranked 1st in China in terms of AI patent applications and grants.Promoting green ideasImproving servicesContributing to societyBaidu announced the goal of achieving carbon neutrality by 2030 at the Group operational level with 2020 as the baseline yea

44、r.Baidu issued the first sustainability bond worth USD 1 billion.Baidu annually intercepted malicious information 56 billion times on average,prevented fraudulent websites and Apps from reaching users 27 million times and protected citizens personal information from malicious disclosures 220,000 tim

45、es.100%of Baidus online complaints were properly handled.As of 2021,Baidu led 21 open-source organizations and more than 1,000 open-source projects on Github,with over 18,000 community contributors and more than 370,000 stars gained.56billion times13,000applications27million times220,000times3,600gr

46、ants1,000open-source projects100%500,000 kWhISO 50001Carbon neutrality by 2030USD 1 billionRMB 198.045 millionRMB 23.8902 millionRank 1st for four consecutive yearsBaidu office buildings passed the ISO 50001 energy management system certification.Baidu purchased 500,000 kWh of green electricity cert

47、ificate.OverviewBaidu 2021 Environmental,Social and Governance ReportCommunicating with Stakeholders 07Our Priorities StakeholdersMeans of communicationExpectations and demandsShareholders and investorsGeneral meetings of shareholdersPeriodic reports and announcementsCommunication with investors via

48、 emails and conferencesOngoing and stable growthCompliant operationsRisk managementProduct service and qualityUsersFeedback channelsProduct surveysInteraction via our websitesand social mediaImproving user experienceInformation securityData and privacy protectionContent integrityProduct quality assu

49、ranceGovernments and regulatorsInformation disclosureCollaborative projectsRoutine communication and reportingSupervision and inspectionsVisit receptionCompliant operationsInformation securityData and privacy protectionContent integrityEmployeesInternal office systemsInternal meetingsRegular surveys

50、 for feedbackOnline and offline trainingsProtecting employee rights and interestsEmployee training and developmentEmployee benefit guarantee Occupational disease preventionSuppliersInvitation for bidsProject procurementContracts and agreementsSupplier management conferencesSupplier business communic

51、ation meetingsOther supplier communicationsIntegrityMutual benefitEmpowering suppliersPartners/NGOsBaidu World CongressBaidu CreateABC SummitBaidu Union SummitProject-based cooperationTechnology exchangesAchievements sharingTechnological innovationCooperative developmentProduct quality assuranceLow-

52、carbon operationsCorporate social responsibilityMediaPress conferencesExclusive interviewsInvitation to meetings or events held by BaiduInteraction via our websites and social mediaTransparencyCompliant operationsInformation securityData and privacy protectionContent intigrityCorporate social respon

53、sibilityEnvironmentAdopting energy-saving and emission reduction technologyDeveloping green productsCultivating low-carbon awareness for usersEmissions managementEnergy and resource conservationLow-carbon operationsCommunitiesCommunity activitiesInteraction via our websitesand social mediaCharity pr

54、ojectsVolunteering activitiesStakeholders suggestions are key to Baidu.The Company has established regular communication mechanisms with stakeholders through multiples forms.Communicating with StakeholdersOur PrioritiesThe Communication Mechanisms with Stakeholders of BaiduBaidu 2021 Environmental,S

55、ocial and Governance ReportOur PrioritiesMateriality Assessment 08In 2021,based on the UN SDGs,GRI Standards,SASB Standards,mainstream ESG rating indexes in capital markets,and outcomes of the communication with stakeholders as well as discussion and analysis with the management,we reviewed the matr

56、ix of material issues after previous assessments.The newly published matrix contains no major changes.Materiality AssessmentBaidus 2021 Material ESG IssuesImportanceIssueCategoryHigh1Data and privacy protectionEconomic2Information securityEconomic3Protection of employees rightsSocial4Product quality

57、 assuranceEconomic5Improving user experience Economic6Staff developmentSocial7Protecting Employees benefitSocial8Protecting intellectual property rightsEconomic9Anti-corruption and business ethicsEconomic10Content integrityEconomicMedium11Energy and resource conservationEnvironmental12Low-carbon ope

58、rationsEnvironmental13Contribution to community/charitySocial14Occupational healthSocial15Supplier sustainability managementEconomic16Effectiveness of board governanceEconomicLow17Emission managementEnvironmentalBaidus 2021 Material ESG Issue MatrixHighImportance to Baidus SustainabilityHighLowImpor

59、tance to Stakeholders011EconomicEnvironmentalSocialCorporate GovernanceOur Performance ESG Management Compliant OperationsBaidu 2021 Environmental,Social and Governance ReportOur PerformanceEnhancing Corporate Governance 01and action paths based on the concerns of stakeholders

60、as well as the wider international community.The ESG Working Group,under the ESG Committee,is in charge of the communication and implementation of ESG-related issues.A performance appraisal mechanism for sustainability has been set up for the members of the ESG Committee to ensure that executive com

61、pensation is linked with their sustainability performance.Baidu has formulated corresponding ESG management regulations or systems targeting specific ESG issues,including business ethics,human rights,environment,health and safety and information security.These policies,or systems,along with Baidu En

62、vironmental,Social and Governance(ESG)Policy1,provide an institutional guarantee for the Companys sustainable development.Enhancing Corporate GovernanceBaidu firmly believes that a good governance structure represents an inexhaustible source of strength for our sustainable development.We continually

63、 improve corporate governance,optimize ESG management system,uphold business ethics,and comprehensively improve our risk resistance capacity.ESG ManagementESG ConceptESG Governance StructureCommitted to the vision of“to be a top global technology company which best understands users needs and enable

64、s their growth”,Baidu integrates key ESG philosophy and standards into corporate governance as part of the efforts to contribute long-term and sustainable value to stakeholders and humanity at large.The Board of Directors of Baidu is the highest authority with ultimate responsibility for ESG-related

65、 issues.The Board guides and approves ESG overall plans and implementation objectives as well as assessing ESG risks and formulating responses accordingly.Baidu established the Environmental,Social,and Governance Committee(ESG Committee)to provide the Board with suggestions for sustainable developme

66、nt and formulate ESG goals Baidus ESG ConceptThe ESG Management Structure of BaiduBoard of DirectorsThe ESG CommitteeApproval and supervisionGuidance and supervisionSuggestions for decisionsReportingThe ESG Working GroupSocialGovernance EnvironmentalEmployees Communities Environment ShareholdersSupp

67、liers Governments PartnersUsersinstitutions Social User experienceInformation security Data privacy Compliant operations Community engagement Low-carbon operations Economic sustainability Supply chain management Intellectual property right Technological innovation Talent cultivation Employee rights

68、and interests1 https:/ 2021 Environmental,Social and Governance ReportOur PerformanceEnhancing Corporate Governance 02Compliant OperationsCorporate GovernanceIn strict compliance with the United State Securities Act of 1933,the Nasdaq Stock Market Rules,the Hong Kong Listing Rules,as well as other a

69、pplicable laws,Baidu has established a well-structured corporate governance mechanism with defined rights and responsibilities.Baidu adopts the Code of Business Conduct and Ethics,which is applied to all Board members,to require them to uphold integrity.Our Board has an Audit Committee,a Remuneratio

70、n 2 https:/ https:/www1.hkexnews.hk/listedco/listconews/sehk/2021/0312/2021031200021.pdf4 https:/ and a Corporate Governance and Nomination Committee.All committees have defined responsibilities and workflow to guarantee that internal resources are allocated appropriately and that decision-making is

71、 efficient.(For the Code of Business Conduct and Ethics,please refer to the“Corporate Governance”section of the Investor Relations website2.For the responsibility of every Committee,please refer to the Prospectus3.)The Board comprises five members,including four independent Directors who have no rel

72、ationships to controlling shareholders.Independent Directors provide independent suggestions and judgments on the corporate business strategy,business performance,risk prevention and control,conflicts of interests as well as various other issues.Conflicts of interest are prohibited to ensure they re

73、present the interests of the Company and shareholders to the full extent.Directors are appointed on merit to ensure that they have balanced skills,experience and diverse perspectives to meet business needs.All of the current Directors have rich industry experience,including one financial expert who

74、brings diversified experience and expertise to the Company.If the Directors reasonably require advice from independent professionals(e.g.,a financial adviser),relevant cost should be paid by the Company.Third-party compliance consultants are appointed to provide independent compliance suggestions an

75、d guidance.In 2021,the Board held a total of seven meetings,with a 100%of attendance rate.Board DiversityBoard EngagementOther Governance MeasuresFor further details of our corporate governance and Board members,please refer to Baidus Investor Relations website4.Board IndependenceBaidu 2021 Environm

76、ental,Social and Governance ReportEnhancing Corporate Governance 03Our PerformanceBaidu gives top priority to risk prevention and management and has established a risk management system that is led by the Board.In 2021,the Company upgraded the philosophy of risk management and introduced the“three l

77、ines”risk management model based on the original“three lines of Baidu carries out regular internal risk identification as well as analysis and assessment.The Company also collaborates with both internal and external parties to carry out effectiveness analysis and assessment of the risk management an

78、d the internal control system.In addition,Baidu formulates a one-to three-year audit plan to ensure the full life cycle risk management of the Company.Business EthicsIn compliance with advanced laws,regulations,standards and international initiatives such as United Nations Convention Against Corrupt

79、ion and the Business Principles for Countering Bribery,we constantly improve our business ethics system.At present,we have formed a system consisting of the Baidu Professional Ethics and Code of Conduct5 as the basis and defense”risk management model.The new model focuses on the cooperation and goal

80、 alignment among three lines,turning traditional risk prevention to risk management,and underscores the necessary supervision of three lines as well as their empowerment and improvement among each other.Baidus Business Ethics Governance Framework and Reporting Levels5 https:/ customers with products

81、 and services.Identify,assess,monitor,and manage risks in business operations.Provide expertise and support for risk-related issues from several specific fields,including human resources,legal affairs,finance,technology and operation safety,conduct supervision and raise reasonable questions.The Inte

82、rnal Audit Department and Professional Ethics Department provide independent and objective approval and suggestions on all objective-related issues.The first lineThe second line Board of DirectorsThe third lineBaidus“Three Lines”Risk Management Modelother protocols concerning business ethics,profess

83、ional ethics,and anti-corruption.Our anti-corruption organization consists of three levels of management,including the Board of Directors,the Committee of Professional Ethics and the Professional Ethics Department.The Board of Directors is ultimately responsible for business ethics.Committee of Prof

84、essional EthicsAudit CommitteeProfessional Ethics DepartmentInternal Audit DepartmentReportingtoCooperatingTrainingTrackingPublicityHandlingSupervisionInvestigationSystem and process buildingAnti-fraudCompliance auditInformation systemand data auditOperationalauditEngineering auditBaidu 2021 Environ

85、mental,Social and Governance ReportOur PerformanceEnhancing Corporate Governance 04Managing the Value ChainTo build a fair value chain,Baidu is committed to responsible procurement,sticks to the philosophy of whole process management and control and carries out risk identification and management of

86、full life cycle supply chain with links to such areas as access,assessment and exit.With regard to key network equipment suppliers,Internet Data Center(IDC)infrastructure and others,Baidu abides by supplier rating system to assess and summarize their performance bi-annually and selectively starts on

87、-site review procedures.For substandard suppliers,Baidu helps formulate a rectification plan through operation communications and determines whether to terminate cooperation with them based on rectification results.In 2021,100%of the market,engineering and administrative suppliers were investigated

88、and assessed.The Company has formulated the Baidu Sustainable Development and Social Responsibility Rules for Suppliers6,In 2021,we constantly advanced the construction of a professional ethics system.We formulated an anti-bribery management manual in the light of the character of our services and t

89、he status quo of our management.We developed,implemented,maintained and improved the anti-bribery compliance plan.At the same time,we carried out an internal special audit of business ethics and established a rigorous two-way linkage mechanism via ex-post risk assessment.Through handling cases,Baidu

90、 identified and optimized 22 fraud risks within operating processes and mechanisms throughout 2021.Throughout daily operations,in light of the Companys development and the sensitive spots of industry sectors and commerce,regular identification and self-inspection of business ethics risks that cover

91、whole business lines are carried out.This optimizes supervision mechanisms to ensure they are interlinked and coordinated,as part of the efforts to mitigate our business ethics risks from the outset.Baidu Receives ISO 37001 CertificationBaidu Wins the First Integrity and Compliance Innovation Award

92、of Private EnterprisesThe Number of Suppliers by Location8which requires all suppliers to establish ESG management systems,including an anti-corruption system.In order to encourage them to improve their ESG performance,Baidu provides suppliers with guidance,training and awareness-raising on ESG syst

93、em construction,and includes their ESG system construction and performance into their performance appraisal system.In 2021,100%of domestic suppliers were required to comply with the Baidu Sustainable Development and Social Responsibility Rules for Suppliers.Baidu is committed to teaming up with supp

94、liers to build a fair and clean cooperation environment.We specify our regulations on procurement process and anti-corruption during suppliers platform registration and urge partners to comply with relevant business ethics and anti-corruption rules by signing our Honesty and Integrity Agreement7 in

95、addition to the integrity clauses in our contracts.In 2021,the Company signed the Honesty and Integrity Agreement with all domestic suppliers.6 https:/ https:/ The number of suppliers is the cumulative data of Baidus supplier pool.LocationNumber of suppliersThe PRC(including Hong Kong,Macao,and Taiw

96、an)17,199Overseas4,850Building TrustOur Performance Cybersecurity Data SecurityOur Practices CaseBaidu 2021 Environmental,Social and Governance ReportBuilding Trust 01Our PerformanceBuilding TrustCybersecurity and data security are paramount to Baidu.By establishing sound internal systems and securi

97、ty management structures,the Company continuously improves the process management and technology application of security operation.CybersecuritySecurity ManagementIn 2021,Baidu updated various regulations and systems,for instance,Baidu Information and Product Security Punishment Measures1 and Baidu

98、Security Management Standards2.These regulations and rules cover security redline,office security,basic security,data security,and privacy,product security,third-party cooperation security,security management,and other aspects.Baidus Data Management Committee is the top-level decision-making and exe

99、cution body responsible for handling important matters concerning data management,formulating relevant,specifications,processes and mechanisms,issuing data management standards,and auditing the relevant behaviors in daily operation.1 https:/ https:/ securityOffice securityThird-party cooperation sec

100、urityProduct securitySecurity managementSecurity redlineBaidu 2021 Environmental,Social and Governance ReportOur PerformanceBuilding Trust 02 Security OperationFacing threats in a strong adversarial environment,Baidu pioneered the launching of the AdvBox Adversarial Example Toolbox.This helps mainst

101、ream machine learning platforms,such as PaddlePaddle and TensorFlow,rapidly improve the model adversarial robustness from multiple aspects.To tackle threats in non-adversarial environments,Baidu released a systematic evaluation framework for model robustness.Focusing on multiple security features,th

102、e framework can develop evaluation criteria for different models,tasks and scenarios,as well as help the industry better quantitatively evaluate potential security threats and model robustness.In the field of cloud security,Baidu introduced a series of AI security technologies such as Privacy Enhanc

103、ed Computing and Trusted Computing,as well as deeply combining the leading AI security capabilities with Baidu AI Cloud to realize Baidu has built a sound security management process and emergency response plan.Based on the multi-layer defense system for network anomalies(see Page 35 of the Baidu 20

104、20 Environmental,Social and Governance(ESG)Report3 for further details on the multi-layer defense system for network anomalies),Baidu has developed a whole-chain security control process covering pre-event prevention,mid-event handling and post-event traceability.Baidu continuously relies on AI to e

105、nsure network ecological security.We have built an industrial intelligence and systematic security architecture focusing on computing power,algorithms and data in the AI-native era.3 https:/ and integrated security upgrade of the corporate cloud defense system.Baidu released Anti Distributed Denial

106、of Service(Anti-DDoS),which can provide IDCs with comprehensive and convenient security infrastructure in combination with a series of technologies,including rapid local detection,automated expansion of T-level cloud defense,hacker attack detection,real-time security defense,and threat intelligence.

107、In 2021,Baidus numerous products and solutions,including Privacy Situational Awareness Systems and Federal Computing,were selected for the Research on Artificial Intelligence Data Security and Regulatory Mechanism by the National Industrial Information Security Development Research Center.Leading se

108、curity technology system oriented for the AI-native cloudSecurity:strong-adversarial securityPrivacy:data security and privacy protectionAI autonomousframework securityAI model robustnessevaluation/enhancementAI modelanti-stealingSafe collectionData security throughout the life cycleMachine learning

109、 for privacy protectionSecurity verification under complex scenariosTrusted computingAI reasoning forprivacy protectionAI model attack detection andadversarial defenseAI model non-interpretabilitydetectionAI deepfakedetectionSafe collectionJoint modeling of privacy protectionAI supplychain securityS

110、afe circulationAI training forprivacy protectionAI model multi-sensorredundancySafety:non-adversarial securityProcess ManagementTechnology ApplicationModel privacy riskassessmentBaidu 2021 Environmental,Social and Governance ReportBuilding Trust 03Our PerformanceSecurity AuditSecurity CertificationI

111、n accordance with relevant laws and regulations,Baidu carries out risk assessments and audits for personal information and highly sensitive data.The Internal Audit Department conducts bi-annual special audits on the implementation process and results.In addition,Baidu invites third-party institution

112、s with professional qualifications to conduct audit certification and security assessments annually.In 2021,Baidu carried out a special audit on personal information protection and information security with reference to the newly adopted Personal Information Protection Law of the Peoples Republic of

113、 China.For the third-party SDK4 introduced for Baidu Apps,Baidu formulated the Regulations on Third-party SDK Security Management,which clearly stipulates that security assessments should be conducted at the level of source,code and privacy behavior before introducing the third-party SDK.Currently,B

114、aidu has obtained a number of international and domestic authoritative cybersecurity certifications.In 2021,87.2%5 of our products obtained security-related certifications.4 SDK,short for software development kit,refers to a collection of development tools used by software engineers to create applic

115、ation software,such as software package,software framework,hardware platform,and operating system.5 The percentage of Baidus products obtaining security-related qualification certifications compared to its products obtaining all qualification certifications.As of December 31,2021,Baidus products had

116、 obtained a total of 86 qualification certifications,and 75 security-related qualification certifications.ISO 27001 Information Security Management SystemISO 22301 Business Continuity Management SystemISO 27017 Cloud Security Management SystemISO 27032 Cyberspace Security Management SystemISO 27040

117、Data Storage Security Management SystemClassified Protection of Cybersecurity(Level 3)Classified Protection of Cybersecurity(Level 2)CSA STAR International Certification of Cloud Security Multi-tier Cloud Security(MTCS)Standard for SingaporeInformation Security Service Qualification(Cloud Computing

118、Level 1)Classified Protection of Cybersecurity(Level 4)(Baidu Financial Cloud System)The Due Diligence on Data Security and Privacy is undertaken by the third-party SDK.Then the departments involving business,security and legal affairs will make evaluations from the perspectives of business scenario

119、s,data security and legal compliance.An external professional security evaluation institution evaluates the code quality and security vulnerabilities of the third-party SDK in accordance with the Third-party SDK Code Security Inspection Baseline released by Baidu and issues an evaluation report.The

120、security departments of Baidu investigates the SDK privacy behaviors,evaluates the personal information security,and audits the privacy risks.Code security assessmentPrivacy behavior assessment and auditSecurity Assessments before Introducing SDK In 2021,87.2%of our products obtained security-relate

121、dcertifications.Source security assessmentBaidus Certification in Information SecurityBaidu 2021 Environmental,Social and Governance ReportOur PerformanceBuilding Trust 04Security EcosystemBaidu continually upholds the concept of“win-win cooperation and open-source sharing”and actively participates

122、in the construction of security ecosystem.Baidu is a member of the International Organization for Standardization/International Electrotechnical Commission(ISO/IEC JTC1),International Telecommunication Union-Telecommunication Standardization Sector(ITU-T),Institute of Electrical and Electronics Engi

123、neers Standards Association(IEEE-SA),China National Information Technology Standardization Technical Committee(TC28),China National Information Technology Standardization Technical Committee(TC260),China Communications Standards Association(CCSA),China Communications Standards Association-the Big Da

124、ta Technology and Standard Committee(CCSA-TC601)and other important standardization organizations both at home and abroad.Along with Huawei and CAICT,Baidu launched the Open AI System Security Alliance(OASES)6 and jointly promoted the construction of a security ecosystem of intelligent terminals.Bai

125、du has been involved in the formulation of 141 key standards in areas such as deep learning,federated learning,AI application technology,big data,and cybersecurity.In 2021,Baidu participated in the formulation of international standards including the ISO/IEC 27035-1 Information Technology-Security T

126、echniques-Information Security Incident Management,IEEE P3219-Standard for Blockchain-based Zero-Trust Framework for Internet of Things(IoT),IEEE Standard for Secure Computing Based on Trusted Execution Environment,and IEEE Standard for Technical Framework and Requirements of Shared Machine Learning

127、.National standards include the Information Security Technology-Guidance on Security Management of Internet of Things(IoT).Industrial Baidu has actively supported the entry and innovation of international security competitions in China.In recent years,Baidu has held various events such as the Baidu

128、Cybersecurity Skills Competition for College Students,Annual Festival of Baidu Security Response Center,White Hat Night of Baidu Security Response Center,and Cybersecurity Technology Sharing in Universities and Colleges.Baidu,together with 41 major security response centers in China,launched the vol

129、unteer program called DEF CON CHINA,providing a platform for the next generation of cybersecurity talent.6 OASES,short for Open AI System Security Alliance,is Chinas first alliance committed to improving the ecological security of smart terminals and promoting the positive interaction and cooperatio

130、n between mobile phone manufacturers,smart terminal manufacturers,security manufacturers and security experts.7 It refers to deep learning software framework evaluation method.Joining Industrial AlliancesFormulating Standards and White PapersNurturing Professional Talentstandards include the Technic

131、al Requirements and Testing Methods for Cloud Phones.Group standards include the Trusted and Traceable Service Technical Requirement for the Cold Chain Logistics and Specifications on AI Model Protection Based on Trusted Execution Environment.In August 2021,Baidu PaddlePaddle and CAICT jointly relea

132、sed the ITU-T F.748.12 Deep Learning Software Framework Evaluation Methodology7,the worlds first international testing standard for deep learning software framework.In July 2021,Baidu participated in the compilation of the White Paper on AI Standardization(2021 Edition)issued by the China Electronic

133、s Standardization Institute(CESI).Baidu actively cultivates the qualifications and skills of the security personnel,encourages our employees to pursue better personal development,and better show the talent and ability of our security personnel.The security departments of Baidu launched the Certified

134、 Security Professional Incentive Plan and completed the Certification for Cyber Security Competence(CCSC)for the employees in the first batch,contributing to the cultivation and reserve of cybersecurity talent.BaiduHuaweiCAICTOpen AI System Security Alliance(OASES)Baidu 2021 Environmental,Social and

135、 Governance ReportBuilding Trust 05Our Performance As the first Chinese company to attend the four top conferences on security(CCS,NDSS,S&P and USENIX),Baidu continuously creates world-class research achievements and ranks 1st in the number of papers published at the top conferences in China in the

136、past five years.Baidu also participated in the formulation of 141 key international and national standards.Baidu engages in the open source and sharing of code research achievements.Baidu also donated Teaclave,the worlds first open-source universal secure computing platform,to the Apache Foundation.

137、It has become the most popular privacy protection and secure computing open-source ecological program in any major open-source community.Facing broader challenges presented by the AI security ecosystem,Baidu extends support to resolve a series of security risks in the AI ecosystem at the level of cl

138、oud,pipe,terminal,big data and algorithm based on AI security core technologies such as the comprehensive open-source“seven weapons”and the BASS next-generation AI security technology stack.Baidus Security and Open-source Ecosystem ConstructionBaidu always honors the mission of“making the complicate

139、d world simpler through technology”and continuously promotes the development of AI computing ecosystem through technological innovation and open-source sharing.Building AI Security EcosystemOpen researchOpen ecosystem Baidu is committed to constructing the intelligent terminal ecological security in

140、 the AI era,creating a multi-party governance paradigm for security ecosystem,as well as building an international exchange platform for network security talent.Open codeBaidu 2021 Environmental,Social and Governance ReportOur PerformanceBuilding Trust 06Right to accessRight to deleteRight to modify

141、 Users have the right to decide on providing and allowing access to their personal information.Baidus platforms shall only collect information with user authorization,or under other circumstances permitted by laws and regulations,and shall never collect it forcefully.When the purpose of processing p

142、ersonal information with user authorization changes,Baidu will,in advance,notify users to authorize again in a reasonable way.Users have the right to request the deletion of personal information and can notify Baidu of their needs on personal information protection at any time through the personal i

143、nformation protection feedback platform12.Baidu follows the principle of“shortest retention period”.If users cancel their accounts or make a request to delete personal information,Baidu will delete the users personal and relevant information from the backup system when updating the backup in strict

144、accordance with the Cybersecurity Law of the Peoples Republic of China and other laws and regulations regarding the retention period.After users cancel their accounts or make a request to delete the above information,Baidu promises not to use the personal information for commercial purposes,however

145、the Company may use the personal information if anonymized13.Users have the right to modify their personal information.Users can turn the authorization button on or off at any time to grant and revoke their consent respectively.Data SecurityPrinciples of Personal Information ProtectionBaidu has esta

146、blished a data privacy protection system covering all business lines and subsidiaries.Besides the Baidu Data Security Strategies8,Baidu has formulated relevant regulations and standards applicable to all lines of our products and services,including the Master Privacy Policy9,Baidu General Compliance

147、 Principles on Users Personal Information Protection10,and Baidu Personal Information Protection Compliance Redline and Code of Conduct11.Baidu has also developed privacy policies tailored separately to products and services,thus facilitating the application of privacy protection in various products

148、.Baidu adheres to the four principles of“informed consent,data minimization,user experience,and security assurance”(see Page 40 of the Baidu 2020 Environmental,Social and Governance(ESG)Report),guarantees users right to know,choose and control personal information(see Page 41 of the Baidu 2020 Envir

149、onmental,Social and Governance(ESG)Report),and gives users the right to access,modify and delete personal information.Baidu promises never to sell any personal information to third-parties.Baidu Grants Users the Right to Access,Modify and Delete Personal InformationBaidu continuously improves the ha

150、ndling process of complaints about infringement of personal information.Complaints are divided into three categories:basic,risk and confirmation-related complaint.We also clearly stipulate the time limit for handling complaints.8 https:/ https:/ https:/ https:/ https:/ It refers to the process in wh

151、ich the personal information cannot be identified by the user after technological processing,and the processed information cannot be restored.Baidu 2021 Environmental,Social and Governance ReportBuilding Trust 07Our PerformancePrivacy Technology Assurance and CertificationRelying on a series of tech

152、nologies such as the secure multi-party computation,federated learning,trusted execution environment,security isolation domain,blockchain,and AI security,Baidu has developed data security and privacy protection solutions.These cover the full life cycle of data collection,identification,storage,use,t

153、ransmission,sharing and destruction of data.Baidu uses a variety of technologies such as privacy compliance detection,differential privacy,AI automatic desensitization,federated computing and trusted computing.This effectively ensures data security and privacy protection.In terms of processing users

154、 personal sensitive information,Baidu has realized identity authentication and access control for individuals at many levels including system,storage and service.To further safeguard cloud data security,Baidu launched the Intelligent Data Security Gateway and the Intelligent Threat Hunting Platform

155、and provided the one-stop cloud security management system that covers sensitive information detection,desensitization and audit.ISO 27701 Privacy Information Management SystemISO 27018 Personally Identifiable Information Protection Management System in Public CloudsISO 29151 Personally Identifiable

156、 Information Protection Management SystemBS 10012 Personal Information Management SystemCloud Service User Data Protection Capability(Public Cloud)Cloud Service User Data Protection Capability(Private Cloud)Payment Card Industry(PCI)Data Security Standard(DSS)(Financial Cloud)Baidus Certification in

157、 Data Security and Privacy ProtectionSecurity Certification of Baidus ProductsOur productsSecurity certificationBaidu Dianshi Privacy Computing PlatformBased on four privacy computing engines including data security sandbox,Federal Learning(FL)platform,secure multi-party computation(SMPC),confidenti

158、al computing(MesaTEE),all of which have passed the“Big Data Product Capability Assessment”by CAICT and award the“Big Data Product Capability Assessment Certificate”.Baidu AI CloudBaidu AI Cloud has obtained security audit certifications including SOC1 Type2,SOC2 Type1,SOC2 Type2,and SOC3,which showc

159、ases that Baidu AI Cloud has gained professional recognition in terms of security,availability,confidentiality and privacy.It can meet users requirements for business,data,operation,and basic security,providing stronger and more effective protection for users.Baidu MapsObtained the First Batch of Mo

160、bile Internet Application(App)Security Certification Certificate from the China Cybersecurity Review Technology and Certification Center(CCRC).Baidu autonomous driving information security protection platformObtained the EAL4 security product certification from CCRCBaidus products and services have

161、passed a number of authoritative international certifications on data security and privacy protection.Baidu 2021 Environmental,Social and Governance ReportOur PerformanceBuilding Trust 08Data Security Awards/Honors of Baidus ProductsIn March 2021Baidu received the first batch of“Data Security Govern

162、ance Capability Assessment”certificate(Excellence)from CAICT.In October 2021The Baidu Security and Privacy Compliance Platform and OPENRASP successfully entered the 2021 Cybersecurity Excellent Innovation Competition held by the China Cybersecurity Industry Alliance.In December 2021Security products

163、 on Baidu Security Cloud were included in the 2021 Trusted Cloud Security Case Collection-Trusted Cloud Service User Data Protection by CAICT,which was distributed as conference handouts at the 2021 Trusted Cloud Security Forum.In July 2021Bao Chengfu,Chief Security Architect of Baidu,was appointed

164、as Deputy Director of the AI Governance and Trusted Committee of the China Artificial Intelligence Industry Development Alliance(CAIIA).In July 2021The Baidu Security and Privacy Compliance Platform won the“2021 Enterprise Digital Governance Pioneer Practice Cases Most Valuable Application Case of I

165、ntelligent Security and Privacy Compliance”from CAICT.In December 2021Baidu Dianshi Data Security Circulation and Privacy Computing Solution was selected as the 2021 IT New Governance Leadership Forum-Outstanding Innovation Case of the Year by CAICT.In December 2021Baidu was selected as the 2021 IT

166、New Governance Leadership Forum-Outstanding Enterprise of the Year by CAICT.In October 2021Baidus security management and operation business line was successfully included in the list of DCMM Excellent Cases by the China Federation of Electronics and Information Industry(CFEII).In December 2021Baidu

167、 Dianshi-Trusted Cloud Service User Data Protection Case was selected in the 2021 Trusted Cloud Security Case Collection by CAICT,which was distributed as conference handouts at 2021 Trusted Cloud Security Forum.In December 2021Baidu Dianshi-Innovative Application Case of Privacy Computing in Biomed

168、icine was selected as the benchmark case of Big Data“Galaxy”Privacy Computing in 2021 by CAICT.Baidu 2021 Environmental,Social and Governance ReportBuilding Trust 09Our PerformanceRaising Data Security AwarenessBaidu continuously strengthens data security education for employees and develops a train

169、ing mechanism covering all employees to help them improve their data security literacy and professional skills.For classified data of different categories,Baidu formulated corresponding security authority control procedures,defined the access scope of data and operation specifications of each role,a

170、nd selected appropriate encryption,tracking,key management and other security technologies.The Company also signed confidentiality agreements with employees and partners who have access to users personal information to clarify their responsibilities and code of conduct.Baidu has established a safety

171、 training mechanism covering all employees(including the management,regular employees,employees of ecosystem companies,interns,and external employees including dispatched employees).Institutional SafeguardsData Security TrainingSecurity Training Courses for Employees at Different LevelsCoverageTrain

172、ing coursesThe entire workforce In 2021,Baidu reached a talent development cooperation agreement with universities and institutions including Peking University,China University of Political Science and Law and Chinese Academy of Social Sciences,and launched a series of training courses on“Data Secur

173、ity and Privacy Protection”lectured by authoritative legal experts in related fields.This training series covered cybercrime,laws and regulations on data security both at home and abroad,personal information protection,AI and social risks,algorithmic justice,open source and intellectual property pro

174、tection to name a few.The Security Department offers a series of courses on security technology sharing within Baidu.Frontline staff responsible for privacy and data security Developing targeted professional training to help promote business compliance.New staff Provision of compulsory courses on in

175、formation security for new hires and evaluating the training results through examination.Baidu achieved 100%coverage of security training100%with more than 50,000 enrollments50,000in 50 different online security training courses50In 2021，Baidu 2021 Environmental,Social and Governance ReportOur Perfo

176、rmanceBuilding Trust 10Upholding the concept of“promoting defense with an attack”,Baidu regularly holds phishing attack and defense drills for all staff.In 2021,Baidu conducted six phishing drills and 12 attack and defense drills.In 2021,Baidu organized the security promotion month with the theme of

177、“silent contest”to popularize security redlines requirements,practical attack and defense exercises,risk event cases,email security knowledge,and other relevant contents for all employees.In terms of the third-party cooperation,Baidu checks the security qualification of our partners as well as inspe

178、cts and evaluates their security organization,strategy,capability and historical security issues.The Company requires partners to provide data sources,compliance certificates,and security certificates(such as ISO certificates).They also need to sign data security-related agreements.Moreover,Baidu pr

179、ovides data security and privacy protection related resources and training course services for our contractors,suppliers,outsourced employees and other stakeholders free of charge,and helps ecosystem partners improve data security protection and compliance.Attack and Defense DrillsSecurity Promotion

180、 MonthSupplier Data Security TrainingBaidu conducted6 phishing drills and12 attack and defense drills.Security redlines requirementsEmail security knowledge Practical attack and defense exercisesRisk event casesBaidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 11Baidu

181、actively participates in the construction of the cybersecurity ecosystem,incorporates such concepts as network security and data protection into the development of products and services,and continues to provide leading standards and solid technical support for industry development.The first 2021 wor

182、king group event“Conference Week”was sponsored by the National Information Security Standardization Technical Committee(TC260)and was held in Wuhan from the 10th and 13th of May 2021.Over 600 members of the working group attended the event,including Baidu and many members of the Open AI System Secur

183、ity Alliance(OASES).Participants facilitated the creation and approval of national cybersecurity standards projects and the implementation of current projects.During the event,Baidu contributed to discussions and deliberations on various topics,including AI security,smart terminal security,Internet

184、of Vehicle(IoV)security,cloud and data security as well as black market crackdown,App privacy compliance and privacy protection.A total of 12 standard projects,Baidu participated in,have been advanced to the next stage.Among the 10 standards in whose application for approval Baidu participated,eight

185、 have been approved to be initiated,one transited to a research project and one standard research project has been approved.Baidu led the application for the standards research project“Information Security Technology Internet of Things(IoT)Security Management Guide”that was approved at the event.Thi

186、s standard research project,whose implementation is also led by Baidu in conjunction with China Electronics Standardization Institute(CESI),China Mobile and CECGW,is designed to provide corresponding security levels,control measures and evaluation methods for communications and operations management

187、,access control,system acquisition,development and maintenance of IoT terminals,edge computing and IoT servers on the basis of common Information Security Management System(ISMS).This standard research topic is expected to fill the IoT security management gap in China.Baidu participated in the compi

188、lation of the White Paper on 5G Cybersecurity Standardization 2021 sponsored by TC260.This provided essential guidance as well as technical support for the development of the 5G cybersecurity framework and key standards,the smooth application of 5G and the orderly development of 5G and industrial in

189、tegration security.Baidu will continue to work with OASES members to strengthen cooperation with TC260 and the members of the working group based on the concepts of patent sharing,core open source,standards-driven and win-win industry to jointly promote practical innovation in the field of cybersecu

190、rity.CaseBaidu Actively Participating in the National Cybersecurity Standards Week ActivitiesBaidu 2021 Environmental,Social and Governance Report12 standard projects have been advanced to the next stage8 standards have been approved to be initiated1 standard formulation has been transited to a rese

191、arch project1 standard research project has been approvedBaidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 12Being an AI platform company and adhering to the concept of“Responsible AI”,Baidu is committed to building an open and inclusive AI ecosystem,actively providing

192、 open-source AI-related technical tools and fully demonstrating excellent contributions in the construction of an open-source AI ecosystem.At the 2021 First Digital Society Forum hosted by CAICT on September 26,2021,the Intellectual Property Center of CAICT released the Artificial Intelligence Open-

193、Source Ecosystem and Intellectual Property Report.The Report states that in the field of AI,the open-source projects represented by Baidus deep learning platform,PaddlePaddle,and autonomous driving system CaseBaidu incorporated in the Artificial Intelligence Open-source Ecosystem and Intellectual Pr

194、operty ReportBaidu 2021 Environmental,Social and Governance ReportThe IP Center of CAICT Releasing the ReportApollo have grown into world-leading projects of their kind.According to the abovementioned report,Baidus innovative initiatives in promoting AI were presented.The Apache 2.0 protocol is adop

195、ted for both PaddlePaddle and Apollo,with a view to facilitating the development of AI in China and ensuring the independent and controllable IPR of partners in developing products.Baidu is willing to enable,in an open-source environment,partners to commercialize their innovations on the market.The

196、Report also gives credit to Baidu for contributions made to the construction of an open-source compliance system.Baidu has formulated open-source policies and relevant regulations such as the Guide on Open Source License Compliance,as well as established a comprehensive open-source compliance system

197、 covering different levels and formed dedicated teams such as the Open-Source Office.This is to ensure a secure,compliant,and regulation-based open source.Looking forward,Baidu will continue to make efforts in such areas as development tools,industrial chain,and a talent pool of basic AI platforms t

198、o promote the development and application of AI technology.Baidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 13Dedicated to the mission of making the complicated world simpler through technology,Baidu is committed to pursuing technological innovation and actively drivi

199、ng the development of the AI computing ecosystem by opening sources.Baidus efforts will enable the tackling of the difficulties existing in data exchange or multi-party computing across departments and companies.In addition,they will provide trusted support for the technological and productivity rev

200、olutions brought by big data and AI.The 2021 OSCAR Open-Source Industry Conference(OSCAR 2021)jointly sponsored by the CAICT and the China Communications Standards Association(CCSA)was held in Beijing on September 17,2021.At the conference,Apache Doris,an MPP analytical database product independentl

201、y developed and open-sourced by Baidu,passed the evaluation of trusted open-source projects,was granted two awards the“OSCAR Peak Open-Source Community&Projects”and the“Trusted Open-Source Project Certification”as well as becoming a full member of the“Trusted Open-Source Community”(TWOS).As part of

202、TWOS,Apache Doriss mission will be to enhance the quality of projects and the community through actively mobilizing developers,facilitating user application practices as well as working with all stakeholders in the open-source industry to contribute to the construction of a trusted open-source ecosy

203、stem in China.CAICT established a trusted open-source standard system and has conducted a test to evaluate community open-source projects capability in license compliance,software security,software activity,technology maturity,service support,and software compatibility.This will comprehensively meas

204、ure the properties of open-source projects as well as provide a reference for users to select different types of open-source projects.Apache Doris has successfully obtained the certification of the trusted open-source standard system after rigorous inspection and evaluation.Apache Doris will continu

205、e to develop and explore open-source technologies,optimize the governance methods of open-source communities and contribute to the construction of a trusted open-source ecosystem.CaseApache Doris Granted Multiple Certification Awards at 2021 OSCARBaidu 2021 Environmental,Social and Governance Report

206、Apache Doris Granted Multiple Certification Awards at OSCAR 2021 Baidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 14Dedicated fully to the protection of personal privacy,Baidu actively develops privacy protection enhancement technologies and continuously explores data

207、 security and privacy protection solutions that cover the entire data life cycle.On September 26,2021,Baidu Security officially released PaddleSleeve,a security and privacy protection tool based on PaddlePaddle.PaddleSleeve is designed to serve as a security tool that is not only applicable for acad

208、emic research,but also suitable for use in industrial practices.Driven by scenarios,PaddleSleeve addresses realistic risks and supports industrial-level models.PaddleSleeve provides end-to-end security technical support for scenarios with high security and privacy requirements,and fully tackles the

209、challenges that AI models need to navigate including security,safety,and privacy.CaseBaidu Security Releasing PaddleSleeve to Provide Security and Privacy Protection in AI Models Applicable to Industrial PracticesBaidu 2021 Environmental,Social and Governance ReportPaddleSleeve specifically provides

210、 enterprises and developers practical functions from the following two aspects,model attack and defense:In terms of model attack and evaluation,PaddleSleeve is equipped with several capabilities such as Baidu Security Advbox adversarial sample attack and robustness evaluation.This is compatible with

211、 Paddle 2.X and has introduced more cutting-edge attack algorithms and model integration as well as migrated attack strategies.With a focus on protecting privacy,PaddleSleeve supports seven types of privacy attack-effect evaluation indicators,thereby realizing the detection of model data restoration

212、 and key information leakage risks.In terms of model defense,PaddleSleeve supports several industry-leading and high-performance adversarial training methods.Enterprises and developers can conduct adversarial training through new training or just with fine-tuning of the model.They can also enhance t

213、he robustness of non-invasive countermeasures without modifying the model by leveraging various filtering algorithms.The privacy enhancement optimizer,leveraging differential privacy disturbance,gradient compression and other methods,can also enable enterprises and developers to train models that ca

214、n resist common privacy theft attacks more easily.At present,PaddleSleeve has been employed in multiple scenarios to provide support for various general industrial,pre-trained and PaddlePaddle-defined models.By gradually equipping PaddleSleeve with more new features,Baidu Security hopes to maintain

215、cooperation with the academic community and industry to provide scenario-driven solutions to industrial practices and ultimately,to provide more capability support for defending AI model security and privacy.Baidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 15Baidu hig

216、hly values data security by continuously innovating and developing privacy protection technologies and products and has obtained certifications from widely recognized standards.The Baidu Danshi federated learning platform,supported by such technologies as Multi-party Computation(MPC),Federated Learn

217、ing(FL)and Differential Privacy(DP),is capable of effectively defending the data security of users.Through exchanging and optimizing the parameters of shared encrypted data with multiple users while keeping data local,it can enable machine learning,the establishment of virtual sharing models,so as t

218、o realize multi-party collaboration and authorized sharing of data,to obtain more accurate and efficient models and decisions,and further unleash the value of data involved.Baidu Dianshi provides customers in finance,automobile,education,the internet and other industries with government data,empower

219、ing them to manage risks,achieve precision marketing and meet other business needs,thereby breaking data silos and realizing the full flow of data value.Baidu Dianshi boasts both the technology and product guarantee for data security.It is the sole big data platform in China that has passed both the

220、“Technical Requirements and Test Methods for Data Circulation Products Based on Basic and Secure Multi-party Computing”test and the“Trusted Data Circulation Platform”test.It is also the first platform to pass the China Financial Certification Authority(CFCA)1secure multi-party computing evaluation.B

221、aidu Dianshi meets the requirements of the Secure Multi-Party Computing Financial Application Technical Specification(JR/T 0196-2020)and the Secure Multi-Party Computing Financial Application Evaluation Specification(T/PCAC 0009-2021).It enables Secure Multi-Party Computation(SMPC)technology to serv

222、e financial scenarios,and standardizes data sharing and collaboration.By using the Data Circulation Products Based on Federated Learning-Technical Requirements and Test Methods(BDC 41-2020)as the basis for assessment,CAICT conducted a detailed evaluation of Baidu Dianshi from five assessment dimensi

223、ons dispatching management ability,data processing ability,the implementation,effect and performance and security of algorithm,stability,and scalability.Baidu Dianshi passed the above-mentioned“Federated Learning-Special Assessment of Basic Capability”with all dimensions qualified.Looking ahead,Baid

224、u Dianshi will continue to conduct independent research and development.In addition,Baidu Dianshi will cooperate closely with industry,academic and research communities as well as continually improve products and services.Baidu Dianshi will strive to promote the continuous improvement of Chinas tech

225、nological strength in big data and privacy computing products,thereby contributing to building China into a strong player in the data industry.CaseBaidu Dianshi Federated Learning Platform Passing National TestsBaidu 2021 Environmental,Social and Governance Report1 CFCA was incorporated in 1998 unde

226、r the approval of Chinas information security management agencies and its major sponsor is the Peoples Bank of China.As one of the important national financial information security facilities,it organizes the formulation of nearly a hundred national standards,financial industry standards,cryptograph

227、ic industry standards and important group standards.Baidu Dianshi Federated Learning Platform Passing National TestsBaidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 16Baidu emphasizes the protection of personal data and has carried out a series of publicity efforts,co

228、vering all employees,so as to comprehensively improve their awareness of personal data protection.In response to Chinas newly promulgated Personal Information Protection Law(PIPL),Baidu held the special publicity month activity titled“In the Vast Sea of AI,Building A Safe Harbor for Personal informa

229、tion”,which comprehensively explained how enterprises can effectively protect personal information on the CaseBaidu Conducting the PIPL Publicity Month EventsBaidu 2021 Environmental,Social and Governance ReportBaidu Security Response Centers WeChat official account.The event is designed to advocate

230、 for the cultivation of a new compliant culture in which users personal information is appropriately used.On October 15,2021,the“Law-based Personal Information Security”event was live-streamed with a panel of experts.The event was hosted by the CCIA Data Security Working Committee and co-organized b

231、y Baidu Security,DBAPP Security and OASES.It was designed to respond to the activities of the National Cyber Security Baidu Security Response Center Providing Comprehensive Interpretation of the Personal Information Protection LawPublicity Week,promote compliance with related laws,transmit knowledge

232、 on cyber security and demonstrate our corporate social responsibilities.Focusing on the Personal Information Protection Law,the experts made in-depth discussions on a series of issues of high social concern and offered their suggestions and solutions from the perspectives of personal information,de

233、termination of excessive collection of personal information,core obligations of enterprises,the realization of individual rights,the impact of law enforcement and the method of individual rights protection.Baidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 17Being fully

234、 dedicated to the protection of personal privacy in business operations,Baidu continuously strengthens data security in the entire life cycle of products to protect user privacy.Baidus innovative security products have also been certified to widely recognized standards in information security.In 202

235、1,Baidu Face In-vivo Detection System(V2.0)successfully passed the test of“Trustworthy Face Application Guardian Program”of CAICT with excellent results in all aspects,and was rated as Excellent(Level 4)security protection level.It became the first batch of systems to pass the evaluation designed fo

236、r trusted facial systems,demonstrating the reliability of Baidus face detection system V2.0 in security,reliability,transparency,data protection,clear responsibilities and fairness as well as reflecting Baidus leading position in the live body attack resistance and security of facial recognition tec

237、hnology.In recent years,facial recognition technology has been widely implemented in public security,financial payment,transportation as well as various other fields.However,with wide application use,it comes privacy infringement and security risks.Baidus development of facial security solutions is

238、based on live facial detection technology,deep learning AI cutting-edge technology framework,years of experience cracking down on the black market and a new generation of security SDK technology developed internally.The real-name authentication,that the facial recognition solution offers,comes with

239、high security,passing and recognition rate.Turning away from the tradition of directly collecting camera data with the face SDK,the solution has been upgraded to collect data through a secure channel,whereby security is enhanced from code logic,method of collection and data transmission.The solution

240、 also represents the successful encryption of the white box where the collected data,images or videos,are stored.The data is decrypted and analyzed in the cloud,to avoid data tampering.This ensures the security of data transmission,guarantees the authenticity and validates the facial data collected.

241、With high security guaranteed in data collection,the solution is also equipped with up to 10 face anti-spoofing options through images,videos,voices,moves and innovative eye color amongst other factors.All these methods help enhance the reliability and convenience of facial real-name verification in

242、 APPs,H5 and mini-programs.Looking into the future,Baidu will continue to improve facial security technology solutions to ensure the security of facial recognition in different life cycles.Baidu will also actively cooperate with all parties in the ecosystem to effectively respond to users trust conc

243、erns through standard formulation,testing and evaluation,industry self-discipline and co-governance of threats.This will enhance the industry and societys understanding of facial recognition security issues as well as promote the healthy and orderly development of the biometrics industry.CaseBaidu F

244、ace In-vivo Detection System(V2.0)Passing the TFAPP of CAICT and Rated as Excellent in Security ProtectionBaidu 2021 Environmental,Social and Governance ReportOne-stop Solution to Facial Recognition SecurityAPP/SDK/H5Red TeamvsBlue TeamFacial Security Cloud ServicesFacial Security SDKFacial Security

245、 Detection CapabilityRiskDetectionBiological ProbeFacial SDKTrusted Environment DetectionDeepfakeDetectionResultFacialRecognition ServicesFace SpoofingIntelligencefrom theBlack MarketROM AttackEquipment Risk Identification ServicesHostile EquipmentDeepfake DetectionDevice-User Bound ModelHostile Net

246、workReplay AttackFace Authentication Behavior ModelHostile AccountInterface Access LimitFace VerificationInitialization and Face Verification Risk IdentificationBaidu 2021 Environmental,Social and Governance ReportOur PracticesBuilding Trust 18Baidu has continually adhered to the concept of“pursuing

247、 win-win cooperation in an open-source environment”,actively participates in the construction of the security ecosystem,and contributes to the improvement of security technology capabilities of the entire ecosystem.On March 20,2021,Baidu Security and DEF CON held DEF CON CHINA Party,the worlds first

248、 online VR DEF CON.The conference brought together many experts,researchers and enthusiasts in the field of security both in and outside of China to conduct both exchanges of ideas and practical exercises,contributing to the growth of experts in China.Initiated in 1993,DEF CON,the top conference in

249、the global security field,annually convenes global network security researchers to conduct cutting-edge security technology exchange and research projects.In 2018,Baidu Security made great efforts to introduce DEF CON into China,that not only promoted cross-border exchange between security practitio

250、ners,but also cooperated with DEF CON to defend global network security.In addition,Baidu introduced other international security events into China with localization and innovation efforts made.Baidu Security has held activities such as the Baidu Cybersecurity Skills Competition for College Students

251、,Annual Festival of Baidu Security Response Center,White Hat Night of Baidu Security Response Center and cybersecurity technology exchanges in universities.In collaboration with 41 other major security response centers in China,Baidu Security also launched the DEF CON CHINA Volunteer Program to cont

252、ribute to the cultivation of next-generation cybersecurity talents in China.As an AI ecological company,Baidu always highly values privacy and data security,and has been making efforts in this regard.In the future,Baidu will also cooperate with universities and scientific research institutions to bu

253、ild an international exchange and cooperation platform to promote security education and nurture talents in the data security industry.CaseBaidu and DEF CON Jointly Holding the Worlds First VR DEF CONBaidu 2021 Environmental,Social and Governance ReportNurturing TalentsOur Performance Talent First P

254、rofessional EthicsOur Practices CaseBaidu 2021 Environmental,Social and Governance ReportOur PerformanceNurturing Talents 01Nurturing Talents Baidu regards outstanding individuals and collaborative teams as the foundation of our value creation.We uphold the human resource philosophy of“recruiting th

255、e best employees,providing the largest growth space,focusing on the final results,and letting the outstanding stand out”.We also strive to achieve alignment between corporate development and employee value.Talent FirstTalent ProtectionAccording to the Management Standard of Baidu Recruitment1.Baidu

256、adheres to equal employment and diversified recruitment,implements strict job description review system,and avoids both child labor and forced labor.Baidu respects and protects the legitimate rights and interests of all employees.In 2021,Baidu independently developed the intelligent recruitment syst

257、em and diversified recruitment system and used AI to help analyze posts that suit candidates most and offer consultation to them.In addition,we attract talent that matches the needs of the posts through the project-based campus and social recruitment.We organize various well-known competitions at ho

258、me and abroad,such as Baidu Star,so as to provide green channels of campus recruitment and internship for outstanding students,as well as further enriching the talent pool.In 2021,Baidu recruited more than 3,500 students and graduates through intern,spring campus,autumn campus and overseas campus re

259、cruitment.We hired 5,167 new female employees in 2021.As of December 31,2021,Baidu had a total of 36,413 regular employees.In 2021,Baidu won various honors,including“China Top 10 Best Employers”2,“Top 10 Most Attractive Employers for College Students”3,“Top 50 Best Employers for College Recruited mo

260、re than 3,500 students and graduates5,167new female hires36,413regular employees1 https:/ 2021 China Top 30 Best Employers.https:/ 2021 College Students Seeking Stable Employment in 2021:Key SOEs,Banks and Internet companies Listed in the Top 10.https:/ Top 50 Best Employers for College Students 202

261、1&Best and Most Attractive Employer for College Students 2021.https:/ CIWEI“Youth,Shining Power”The Second Employer Brand Festival Successfully Concluded!https:/ 2021 Most Favorite Employers for Chinese College Students.https:/ Attractive Employers for College Students 2021”4,“Top 10 Popular Employe

262、r Brands for the Youth”5,and“Most Favorite Employers for Chinese College Students”6.Baidu 2021 Environmental,Social and Governance ReportOur PerformanceNurturing Talents 02Baidus Employee CompositionIndicatorCategoryUnit2021 DataTotal number of employees/Person36,413Number of employees by genderMale

263、Person22,109Female Person14,304Number of employees by age30 years of age and underPerson20,08031 to 40 years of agePerson15,01941 years of age and overPerson1,314Number of employees by rankSenior managersPerson20Middle managersPerson234Junior employeesPerson36,159Turnover rate by age 30 years of age

264、 and under%30.531 to 40 years of age%20.041 years of age and over%17.0Turnover rate by regionChinese mainland%24.9Hong Kong,Macao and Taiwan%35.9Overseas%30.4Turnover rate by employment typeFull-time employees%25.7Contractors/consultants%16.7Baidu 2021 Environmental,Social and Governance ReportOur P

265、erformanceNurturing Talents 03Diversity and InclusionBaidu continually improves Baidus Human Rights Policy7,Baidu Employee Manual and other internal systems.We pledge to respect and protect the rights and interests of employees and to prevent any employment discrimination.Baidu requires partners and

266、 suppliers to comply with relevant regulations and encourages them to develop relevant regulations tailored to their own characteristics.We uphold the concept of gender equality,ensure equal access to employment opportunities for female employees,strictly insist on equal pay for equal work,and attra

267、ct global talent.Baidus Employee Diversity IndicatorsIndicatorCategoryUnit2021 DataProportion of female employeesProportion of women in management%43.2Proportion of women in middle management%23.9Proportion of women in senior management%25.0Proportion of women in the C-suite%22.2Proportion of women

268、in income-generating business management%53.0Proportion of women in research and development%16.1Proportion of women in technology/engineering%31.4Minority groupsEmployees with disabilitiesPerson24Employees from Hong Kong,Macao and Taiwan Person39Overseas employeesPerson168Minority employeesPerson1,

269、944Percentage of local employment South Korea%100.0The United States%10.2Japan%62.8Thailand%50.0Indonesia%100.07 https:/ 2021 Environmental,Social and Governance ReportOur PerformanceNurturing Talents 04Employee CareIn 2021,Baidu updated policies such as the Baidu Compensation Management Standard an

270、d the Baidu Instructions on Management of Leaves and Vacations9.On the basis of the original compensation system,performance and incentive system(see Page 34-35 of the Baidu Special Report on Human Capital 2020),the Company increased the year-end bonus for employees.In addition,Baidu invited profess

271、ional third-party institutions to research and analyze excellent salary incentive practices,to ensure the external competitiveness and internal fairness of differentiated compensation strategy.Baidu implemented a performance incentive model combining long-term and short-term incentives based on the

272、2018 Equity Incentive Plan.The equity incentive plan covers senior executives,board members,mid-level managers as well as some professional experts among rank and file employees.The employees that hold equity make up nearly half of the entire workforce.In 2021,Baidu continued to grant awards such as

273、 Baidu Top Award and Baidu Pride to outstanding employees and teams.Four teams won the Baidu Top Award with a bonus of USD 1 million respectively whilst ten teams won the Baidu Pride.More than 200 employees received a total bonus of RMB 1.45 million.In 2021,Baidu provided benefits for all regular em

274、ployees and interns besides salary in terms of work-life balance,health support,and employee care(see Page 31 of the Baidu Special Report on Human Capital 2020).The Company offered staff public rental housing with related support services and launched“Baidu Gift”for family members of employees.Baidu

275、 protected the legitimate rights and interests of female employees by offering additional benefits to female employees who gave birth,adding new parental leave and parental care leave with full pay,and extending the length of maternity leave.In 2021,Baidu organized more than 30 cultural and sports a

276、ctivities with various themes,including sports and competitions,festival care and lectures,to enrich employees cultural life and improve their sense of happiness.Baidu has established a long-term employee engagement mechanism through establishing free speech communities such as internal online forum

277、s and classmate circles,organizing internal communication activities,and ensuring complaints,feedback and protection(see Page 26-28 of the Baidu Special Report on Human Capital 20208).Baidu has established a comprehensive satisfaction survey and feedback mechanism.The themes of employee engagement s

278、urveys such as Mini Pulse Survey cover internal system feedback,satisfaction evaluation,product hearings,employee care and other aspects.According to the results Baidu regularly organizes fire safety inspections and drills.The Company adopts prevention and control measures during the epidemic to ens

279、ure the health and safety of employees.We also offer free physical checkups for all employees.A healthy space has been set up to organize fitness and gymnastics activities.There is also the provision of third-party psychological counseling services.In 2021,Baidu equipped all the office areas with AE

280、D first aid equipment.In 2021,no incidents of injuries,fatalities or occupational diseases occurred amongst our employees and contractors.4 teams won the Baidu Top Award with a bonus ofUSD 1 million respectivelyof Mini Pulse Survey in 2021,over 96%of respondents have a positive attitude towards work

281、ing at Baidu.In 2021,Baidu carried out 44 surveys of such type,and senior executives directly responded to the topics that employees cared about through such means as live streaming.In addition,we regularly conduct organizational atmosphere surveys to reflect the overall atmosphere of the organizati

282、on from the perspective of employees.This helps to assist team leaders and human resource business partners(HRBP)to better understand the organizational atmosphere and urge managers to make targeted improvements.30 cultural and sports activities held10 teams won the Baidu Pride with a total bonus of

283、RMB 1.45 million8 https:/ https:/ 2021 Environmental,Social and Governance ReportOur PerformanceNurturing Talents 05Talent CultivationBaidu continually improves the Baidu Training Management Standard10,develops diversified training courses and self-improvement channels for all employees.A hierarchic

284、al management system has been established as well as the creation of career development training plans.In 2021,we revised the Baidus Learning Credits(see Page 21 of the Baidu has established a new mechanism to collect historical business data of mid-level managers to strengthen the management and in

285、heritance of relevant knowledge.It also enables improved application of the experience and knowledge of various businesses and key positions to our management.Baidu also uses the convenient production tools of online Baidu School learning platform and encourages employees to actively share valuable

286、experience and knowledge.Currently,employees have developed 2,053 courses,accounting for 34.56%of all online courses.To comprehensively improve the management and leadership ability of managers,Baidu carried out a series of systematic leadership development projects for junior and middle management

287、in 2021(see Page 19 of the Baidu Special Report on Human Capital 2020).These projects covered 2,450 managers,with a satisfaction score of 9.5 points(on a scale of 0 to 10).Baidu Special Report on Human Capital 2020)and combined the Baidu Classmate Credit System and the Manager Credit System.We updat

288、ed relevant provisions based on the feedback from corporate guidance,junior staff and management,so as to meet the diversified employee needs for learning and developmentAverage training hours by genderAverage training hours by rankMale employeesMale Senior managersSenior managersMiddle managersMidd

289、le managersFemale employeesFemaleJunior employeesJunior employees65.8h100%100%100%100%100%52.4h67.5h57.2h60.3hBaidus Employee TrainingBaidu further reviews employee promotion systems and development channels and adjusts the length of service required for promotion to facilitate the growth and discov

290、ery of talent whilst nurturing them with diverse abilities.We encourage our employees to study in professional institutions and obtain relevant degrees and certificates.We provide support for middle and senior management to study abroad for EMBA and offer tuition reimbursement with a specific propor

291、tion to middle and senior management who are admitted to our university partners.We also help middle and senior management improve their comprehensive management ability to enhance our inter-disciplinary talent pool.In addition,we established the Baidu AI Integration&Innovation Research Workshop,whi

292、ch creates opportunities for talents from multiple industries to explore paths towards integration and innovation and promotes the industrial upgrading together with workshop members,heads of our partners,and leaders of the industry.Percentage of employees trained by genderPercentage of employees tr

293、ained by rank10 https:/ 2021 Environmental,Social and Governance ReportOur PerformanceNurturing Talents 06Professional EthicsBehavioral GuidanceBaidu has established a sound professional ethics training and assessment system for all employees and business departments(see Page 20-21 of the Baidu Spec

294、ial Report on Healthy Workplace Action 202011).In 2021,Baidu launched the Healthy Workplace Growth Plan.We encouraged all employees to acquire legal knowledge independently and obtain corresponding credits through assessment.We awarded the badge of Healthy Workplace Achiever to those with outstandin

295、g performance.We organized the Professional Ethics and Healthy Workplace orientation training on professional ethics redlines,reward and punishment management system and other topics.We also engaged the Institute of Psychology of the Chinese Academy of Sciences in the research on preventing employee

296、 corruption.In addition,Baidu organized special training programs tailored to the characteristics of business departments.During the training,Code of ConductThe Baidu Management Measures on Business Ethics Red Lines12 clearly specifies the countermeasure to bribery received by employees and their fa

297、mily members(see Page 29 of the Baidu Special Report on Healthy Workplace Action 2020).The Baidu Foundation holds the Sunny Workplace Charity Auction twice a year,and reports all collected gifts for the auction.In 2021,the Baidu Gift Reporting System received 4,037 gift reports,and raised RMB 4,596.

298、27 million,all of which was devoted to charities(see the case of Contributing to Society-Public Welfare Activities Initiated by Baidu Employees in this Report).The Baidu Gift Reporting System received 4,037 gift reportsCheck and RectificationIn 2021,Baidu updated existing whistleblowing systems to e

299、nhance rewards and protection for whistleblowers and provided more secured incentive measures and legal aid.In strict accordance with the Baidu Professional Ethics Reporting Management Regulations13,the Company raised the protection for whistleblowers,kept their information strictly confidential and

300、 assigned dedicated personnel responsible for the handling of whistleblowers.In 2021,the Professional Ethics Department received 103 complaints about professional ethics.With reference to the handling results,the Professional Ethics Department further strengthened the whistleblowing mechanism,enhanc

301、ed risk identification,and effectively prevented relevant risks.The department also identified 22 fraud risk points and made timely rectifications.violations of relevant laws and professional ethics were presented by analyzing concluded corruption-related cases,enabling targeted publicity.Baidu incl

302、udes the professional ethics training course into the executive training course lists,and encourages the management to organize professional ethics activities,training,and examination.The Company also delivers work reports regarding professional ethics and compliance requirements to the Board of Dir

303、ectors on a quarterly basis.In 2021,Baidu organized 32 sessions professional ethics-related training and more than 10 sessions professional ethics-related education events,achieving an employee participation rate of 100%for the professional ethics-related examination.The Sunny Workplace Charity Auct

304、ion raised RMB 4,596.27 millionThe Professional Ethics Department received 103 complaints about professional ethics22 fraud risk points in business processes and mechanisms through case handling identified and rectified11 https:/ https:/ https:/ 2021 Environmental,Social and Governance ReportOur Pra

305、cticesNurturing Talents 072021/2022 Management Trainee Program PresentationBaidu actively expands talent pools and improves corporate diversity and inclusion based on development needs to further improve talent reserve and development strategies.Dedicate to achieving diversified recruitment through

306、different channels,in 2021,Baidu opened a large number of new positions in chip development,human resources,integrated marketing,public communication,business research and analysis and other fields.This coincided with the launch of featured campus recruitment programs such as the Management Trainee

307、Program,and the Baidu Campus AIDU Program.These were designed to recruit social elites suitable for the technology and products-related vacancies.The efforts are aimed at cultivating a new generation of young managers and leaders in the field of technical products for an integrated technological inn

308、ovation enterprise in the AI era.To better locate the management trainee targeting groups,Baidu has established close ties with well-known universities in and outside of China,so as to achieve point-to-point recruitment where the talent demands are promoted through the faculties and career centers i

309、n these universities.The candidates are selected and trained by the directors CaseBaidu Implementing Management Trainee Recruitment and the AIDU Program Baidu 2021 Environmental,Social and Governance Reportand executives at Baidu.Through arrangements such as job rotation of key positions in core dep

310、artments,tailored learning and development plans,growing with special teams,the newly recruited college graduates can grow at a fast pace into young managers at Baidu.In 2021,through the Baidu Campus AIDU Program,Baidu implemented a“dual track”recruitment plan to recruit elite talents suitable for t

311、echnical and product positions in various fields at the company.During the process,we focused mainly on recruiting the fresh graduates who have excellent performance in AI technology research and projects,or who have excellent product awareness and user thinking.Graduates were then offered high-leve

312、l team guidance,vocational training and competitive compensation and benefits.Baidu values the development and training of each AIDU candidate,creates an exclusive“AIDU Small Class”training program for them as well as assigning senior leaders as mentors with regular one-to-one communication to facil

313、itate rapid growth.Baidu 2021 Environmental,Social and Governance ReportOur PracticesNurturing Talents 08B ai du value s b ot h emp l oye e communication and feedback,and adopts multiple channels to monitor and survey employee satisfaction and engagement.By creating a warm corporate culture,we impro

314、ve employees sense of happiness at work.In 2021,besides the traditional communication activities such as the Senior Management Face to Face,CaseShanshan Fruit Tea PartyBaidu 2021 Environmental,Social and Governance Reportan internal communication meeting,Baidu also held for the first time,“Shanshan

315、Fruit Tea Party”,a small communication meeting designed to provide opportunities for HRVP to talk face-to-face with frontline employees about their concerns and interests.The activity was held in a comfortable and cozy reading room.Management was encouraged to use this activity as a channel to commu

316、nicate with their team members,to enhance team communication.As of the end of December 2021,a total of 34 sessions of the Shanshan Fruit Tea Party activity had been held with the participation of nearly 400 frontline employees.Shanshan Fruit Tea Party34 sessions of the Shanshan Fruit Tea Party Commu

317、nication with 400 frontline employeesPromoting Green IdeasOur Performance Addressing Climate Change Green Operations Green Products and ServicesOur Practices CaseBaidu 2021 Environmental,Social and Governance ReportOur PerformancePromoting Green Ideas 01Promoting Green IdeasBaidu fully recognizes th

318、e systemic impact of climate change on businesses.On June 22,2021,Baidu announced the goal to achieve carbon neutrality by 2030 at the Group operational level.Taking 2020 as the baseline year,Baidu plans to comprehensively build science-based pathways to achieve carbon neutrality in fields covering

319、data centers,office buildings,carbon offset,intelligent transportation,intelligent cloud and supply chain,based on existing green practices and with reference to Scope 1 and Scope 2 of the Greenhouse Gas Protocol(GHGP).Addressing Climate ChangeAddressing Climate-related RisksFrom the Board of Direct

320、ors,the CEO to the executives,Baidu clearly defines responsibilities relating to climate change.Upholding our green ideas,we analyze and respond to the operating risks and opportunities presented by climate change,and develop and implement relevant work arrangements,including the carbon neutrality t

321、arget and the carbon neutrality strategy.We regularly submit climate change response disclosures to stakeholders.In 2021,with reference to the framework and recommendations of the Task Force on Climate-Related Financial Disclosures(TCFD),Baidu proactively identified and analyzed various physical and

322、 transition risks relating to climate change,assessed their financial impacts,and promptly formulated climate risk management and response measures.Specific riskRisk descriptionRisk responseTransition riskPolicy and legal riskEnvironmental information disclosureAs international and domestic regulato

323、ry agencies and capital market rating index-es raised the disclosure requirements for environmental information of enterprises,Baidu must continuously improve the environmental performance disclosure in terms of completeness and accuracy.Fail-ure to disclose environmental information as required wil

324、l lead to compliance risks.Baidu pledges to align our actions with the Paris Agreement and Chinas dual carbon goals,and further plans of carbon reduction pathways.In the future,Baidu will fully consider new disclosure policies,strengthen communication with regulators,and make timely adjustments to t

325、he ESG management strategy,climate strategy and environmental information disclosure models according to the guidelines.As to the legal risk,the Legal Affairs Department receives consultation on commercial law risks,evaluates the legal risks faced by the Company,and regularly assesses the impact of

326、violations on the Company.RiskcategoryBaidu 2021 Environmental,Social and Governance ReportOur PerformancePromoting Green Ideas 02In 2021,Baidu continued to revise relevant emergency guidelines with reference to the original extreme weather emergency plan and the latest international experience in t

327、ackling climate change and emergency rescue methods adopted in China.A tiered response mechanism was adopted based on the early-warning levels for emergencies,weather disasters and security accidents in China.Baidu also put in place an inter-departmental communication and cooperation mechanism,updat

328、ed disaster information and response simultaneously,and discussed the response strategies and measures.Relevant groups,including logistics group,security group,and engineering group,cooperated with each other to implement weather emergency response measures,thereby maximizing the protection of emplo

329、yees personal and property security.Risk descriptionRisk responseTransi-tion riskTechnical riskLow-carbon technology transitionAs international and domestic regulatory agen-cies and capital market rating indexes raised the disclosure requirements for environmental infor-mation of enterprises,Baidu m

330、ust continuously improve the environmental performance disclo-sure in terms of completeness and accuracy.Failure to disclose environmental information as required will lead to compliance risks.As an internet technology company,Baidu regards technological change as an integral element of the overall

331、strategic risk.In the future,Baidu plans to identify climate-related risks with technological factors as an important consideration.Baidu will also actively engage in energy-saving and emissions reduction practices with years of layout and technological advantages in data centers,big data and AI,as

332、well as rich experience in business service scenarios.Market riskCustomers growing low-carbon consumption preferenceIn the context of the national“dual carbon”goals,Baidu must to apply more energy-saving and environment-friendly technologies and facilities,increase investment in energy conservation

333、and emission reduction,build green data centers,share energy-saving and emission reduction technology applications with the society,and reduce the carbon emissions at society level.As a practitioner of sustainability,Baidu has established a diversified development model of green products.Through various channels and diversified promotion methods,Baidu persistently delivers the idea of sustainabili