上海品茶

三个皮匠报告
上海品茶
最新
合集
英文
会议
图表
入驻
付费
new
报告
报告 合集 图表

【可分享版】OPPODiegoHeinz-释放创意影响力——为全球观众探索数字故事和内容.pdf

编号：162610 PDF 43页 525.50KB 下载积分：VIP专享
下载报告请您先登录！

【可分享版】OPPODiegoHeinz-释放创意影响力——为全球观众探索数字故事和内容.pdf

1、UNLEASHING CREATIVITYAn Exploration of Digital Storytelling and Content for Global AudiencesBuild brand perceptionPromote products/servicesAmplify positive word of mouthNURTURE a communityWhy is digital relevantPRExecutiveAccsBrandingProductMarketsCustomer SupportDIGITAL TEAMALWAYS-ONIts all about f

2、eeding the OPPOIBMWendysthere isnt one right approachOPPOIBMWendysalso,there isnt one right approach Playfully professional Human Objective To the point Professional Corporate Loves to banter Casual tone PersonalTweet linkTweet linkFull thread sourceempowering ideas in-houseFull videoKey elementsMax

3、imize April Fools exposureBe memorable and believableDont oversell productsSource IPAFull videoKey elementsTopical to the AI trend and product launchEngaging and funnyShareable and rewardingGive THEM something to talk aboutFrom OPPO CommunityEarned media is media we create for freeIf we can do that,

4、weve magnified our budget many times.Every time someone repeats it,its media we havent paid for.Dave TrottDaves blogFull videoKey elementsReal and exclusive activitiesPlenty of shareable content piecesTailored to fit our digital objectivesThe Value of In-House Creativity at OPPOEmpower team membersA

5、pply deep company knowledgeEncourage cross-team integrationEMBRACING DIFFERENT METRICSFull videoNew Followers2020202120222023What is good to measure?Impressions tell how many people we are reaching;more users reached,more people into the sales funnel journey.ImpressionsEngagement Rate will show how

6、relevant our impressions are.It will be the judge of how well we know our audience.Find your average and keep monitoringERThis will be effective to support Ecomm and our partners how much traffic our social channels drove to the websiteUTM LinksWhat is good to measure?Conversation Rate(comments/impr

7、essions)x 100 Illustrates the ratio of comments per post,demonstrating the extent to which the audience engages in discussions and conversations around the content.Conversation RateGoodharts lawWhen a measure becomes a target,it ceases to be a good measureThe problem with METRICSSource TechCrunch0.9

8、6%watched the video after 24hfollowersPOTENTIAL MARKETCUSTOMERSFINDING the right digital mixBS MeterColdFactsHypeOverloadEngaging StoriesLinkLinkGREAT PRODUCTKnow your expertiseSource videoDetails MatterDetails MatterDetails MatterDetails MatterThe data supports that brands who are still spending in

9、 upper funnel after 10 months experience greater efficiencies versus those who ceased the activity.It becomes far cheaper to acquire a new customer(CAC-41%)and returns see a rise of+27%over time.This indicates that the longevity of upper funnel spend may be a huge driver of how much success a brand ultimately finds with this objective.Data from FosphaRESULTS TAKE TIMECONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCYExcellence is built over time.CONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCYCONSISTENCY

友情提示

1、下载报告失败解决办法
2、PDF文件下载后，可能会被浏览器默认打开，此种情况可以点击浏览器菜单，保存网页到桌面，就可以正常下载了。
3、本站不支持迅雷下载，请使用电脑自带的IE浏览器，或者360浏览器、谷歌浏览器下载即可。
4、本站报告下载后的文档和图纸-无水印,预览文档经过压缩，下载后原文更清晰。

本文（【可分享版】OPPODiegoHeinz-释放创意影响力——为全球观众探索数字故事和内容.pdf）为本站 （张5G） 主动上传，三个皮匠报告文库仅提供信息存储空间，仅对用户上传内容的表现方式做保护处理，对上载内容本身不做任何修改或编辑。 若此文所含内容侵犯了您的版权或隐私，请立即通知三个皮匠报告文库（点击联系客服），我们立即给予删除！

温馨提示：如果因为网速或其他原因下载失败请重新下载，重复下载不扣分。
客服
商务合作
小程序
服务号
会员动态
会员动态 会员动态：

177**05...  升级为至尊VIP   wei**n_... 升级为高级VIP

wei**n_... 升级为至尊VIP    wei**n_... 升级为至尊VIP

wei**n_...  升级为标准VIP  wei**n_... 升级为高级VIP

 155**91... 升级为至尊VIP  155**91... 升级为标准VIP 

 177**25... 升级为至尊VIP   139**88... 升级为至尊VIP 

wei**n_...  升级为至尊VIP  wei**n_...  升级为高级VIP

wei**n_...  升级为标准VIP  135**30...  升级为标准VIP

wei**n_...  升级为高级VIP  138**62... 升级为标准VIP

洛宾  升级为高级VIP  wei**n_... 升级为标准VIP

wei**n_...  升级为高级VIP   wei**n_... 升级为标准VIP 

180**13... 升级为高级VIP  wei**n_... 升级为至尊VIP 

152**69...  升级为标准VIP  152**69...  升级为标准VIP

小**...  升级为标准VIP  wei**n_... 升级为标准VIP

138**09... 升级为标准VIP  wei**n_...  升级为至尊VIP

 邓** 升级为标准VIP  wei**n_... 升级为标准VIP

wei**n_...   升级为至尊VIP  186**22... 升级为标准VIP

微**...  升级为至尊VIP wei**n_...  升级为至尊VIP

zhh**_s...   升级为标准VIP wei**n_... 升级为至尊VIP

  wei**n_... 升级为至尊VIP wei**n_... 升级为高级VIP

wei**n_... 升级为至尊VIP  131**00...  升级为高级VIP

wei**n_...  升级为高级VIP 188**05... 升级为至尊VIP

139**80...  升级为至尊VIP  wei**n_... 升级为高级VIP 

 173**11... 升级为至尊VIP  152**71... 升级为高级VIP 

137**24... 升级为至尊VIP  wei**n_... 升级为高级VIP 

185**31...  升级为至尊VIP 186**76... 升级为至尊VIP 

wei**n_... 升级为标准VIP  wei**n_... 升级为标准VIP

 138**50...  升级为标准VIP  wei**n_...  升级为高级VIP

 wei**n_... 升级为高级VIP  wei**n_...  升级为标准VIP

wei**n_...  升级为至尊VIP   Bry**-C...  升级为至尊VIP

151**85...  升级为至尊VIP 136**28...  升级为至尊VIP 

 166**35... 升级为至尊VIP 狗**...  升级为至尊VIP

  般若 升级为标准VIP  wei**n_... 升级为标准VIP 

 185**87... 升级为至尊VIP 131**96... 升级为至尊VIP  

琪**  升级为标准VIP  wei**n_... 升级为高级VIP 

wei**n_... 升级为标准VIP  186**76...  升级为标准VIP

微**...  升级为高级VIP  186**38... 升级为标准VIP

wei**n_...  升级为至尊VIP Dav**ch...  升级为高级VIP

 wei**n_... 升级为标准VIP    wei**n_... 升级为标准VIP

189**34... 升级为标准VIP  135**95... 升级为至尊VIP 

wei**n_...  升级为标准VIP  wei**n_...  升级为标准VIP

 137**73... 升级为标准VIP wei**n_...  升级为标准VIP 

 wei**n_... 升级为标准VIP wei**n_... 升级为至尊VIP

 137**64... 升级为至尊VIP    139**41... 升级为高级VIP

Si**id 升级为至尊VIP   180**14...  升级为标准VIP

138**48...  升级为高级VIP  180**08... 升级为高级VIP

 wei**n_...  升级为标准VIP  wei**n_... 升级为高级VIP

136**67... 升级为标准VIP  136**08... 升级为标准VIP 

177**34... 升级为标准VIP  186**59...  升级为标准VIP

 139**48... 升级为至尊VIP wei**n_...   升级为标准VIP

188**95...  升级为至尊VIP  wei**n_...  升级为至尊VIP