1、1National Restaurant Association|Whats Hot 2024|Restaurant.orgCULINARY FORECAST2National Restaurant Association|Whats Hot 2024|Restaurant.orgSocial media is making foodies of us all.The top“Macro Trend”in the 2024 Whats Hot Culinary Forecast according to more than 1,500 culi-nary professionalsis inc
2、orporating social media trends into restaurant menus and marketing.Making use of platforms like TikTok is top of mind for operators and very much a two-way street when it comes to influence.Viewers help restaurant fare go viral and restaurants riff on online food fads,parlaying them into innovative
3、menu additions or LTOs.In the food categoriesdishes,ingredi-ents,flavors and condimentscomfort and community dominate.Soups and stews,stuffed vegetables,and melty cheeses are classic comfort foods and are a safe way for consumers to sample unique ingredi-ents and flavors from other regions,both dome
4、stic and international.Social sharing quickly heightens awareness of regional food discoveries.When it comes to beverages,energy and health are the keynotes.In the non-alcohol category,beverages that boost energy are in demand,but consumers are increasingly looking for ingredients that boost health,
5、too.The botanicals infusing the cocktail market also carry a health-forward vibe,with easy-to-recognize herbs,berries,flowers and leaves enhancing the flavor and presentation.Low-alcohol beverages,both the commercial brands restaurants sell and the cocktails they create,have a health hook thats tren
6、ding well with adults today.Check out the Whats Hot top picks and take a peek at the emerging trends in each categoryare you on track to strike while the trend irons hot?All the worlds a menuNational Restaurant Association|Whats Hot 2024|Restaurant.org23National Restaurant Association|Whats Hot 2024
7、|Restaurant.orgTOP 101.World Stage Soups&Stews(Birria,Chicken Tom Kha,Laksa,Salmorejo,Upscale Ramen)2.Global Chicken Wings 3.International BBQ 4.Incorporating Social Media Trends(TikTok)5.Grilled/Cooked Cheeses(Provoleta,Queso Fundido,Raclette,Halloumi,Juustoleipa)6.Wagyu Beef 7.Stuffed Vegetables(C
8、hiles en Nogada,Stuffed Peppers,Stuffed Cabbage Rolls)8.Regional Menus 9.Streamlined Menus10.Hot Honey Breakfast SandwichesWORLD STAGE SOUPS&STEWSNational Restaurant Association|Whats Hot 2024|Restaurant.orgTRENDS OVERALL4National Restaurant Association|Whats Hot 2024|Restaurant.orgfeels like homeCo
9、mfort foods clearly appeal,and nothing says comfort like a bowl of delicious soup or savory stew.Soups and stews check all the boxes:theyre a safe way for customers to experience new ingredients and unique flavors;they present an economical way to diversify the menu,especial-ly as menus are being st
10、reamlined;recipes are super sharable and even viral,as SoupTok attests;and they travel well.Soups and stews track as“healthy,”too.Several of these attri-butes apply to Grilled/Cooked Chees-es,as well.A fun way to experience international specialties,many of these cheesy dishes are intended for group
11、 preparation and consumptionthats entertainment,communal connection,and comfort all in one.World Stage Soups&Stews (Birria,Chicken Tom Kha,Laksa,Salmorejo,Upscale Ramen)Global Chicken Wings International BBQ Grilled/Cooked Cheeses (Provoleta,Queso Fundido,Raclette,Halloumi,Juustoleipa)Stuffed Vegeta
12、bles(Chiles en Nogada,Stuffed Peppers,Stuffed Cabbage Rolls)STUFFED VEGETABLESGLOBAL CHICKEN WINGSGRILLED/COOKED CHEESESNational Restaurant Association|Whats Hot 2024|Restaurant.org4TOP dishes5National Restaurant Association|Whats Hot 2024|Restaurant.orgBIRRIA TACOSROOT VEGETABLESWAYGU BEEFrooted in
13、 flavorA social media darling,chefs are using birria,the spicy,sweet,smoky stew,to elevate tacos,sandwiches,nachos,poutines,pasta,and more.Expect to see more birria on menus in many creative applications.Wagyu Beef Root Vegetables BirriaTOP ingredientsemerging Calamansi(Philippine lime)Cannabis-Infu
14、sed Dishes Cucamelon(citrusy cucumber)tautau5 5National Restaurant Association|Whats Hot 2024|Resrant.org6National Restaurant Association|Whats Hot 2024|Restaurant.orgINTERNATIONAL BBQthe heat is onEVERYTHING BAGEL SPICENASHVILLE HOTHIBISCUSCoast to coast customers find Carolina,Kansas City,and Texa
15、s BBQ sauces together on the table.They have a choice of Chicago,New York,or Detroit-style pizzas,and can sample local takes on upper Midwest hotdish and low-country boils.Chefs are looking to regional standouts for inspiration and finding ways to make them their own.Nashville hot is one such stando
16、ut,a natural flavor to emerge after Fried/Chicken Sandwiches 3.0 topped 2023s Hot list.Agave syrup is another to emerge from a 2023 top trend,alter-native sweeteners;its sweeter than sugar but easier on the glycemic index.Also gaining high marks,hibiscus,with its tart-sweet,cranberry-ish flavor,is a
17、 versatile ingredient in everything from salads,to beer,cocktails,and desserts.TOP flavors Nashville Hot Everything Bagel Spice Agave Syrup Turmeric Ginger Hibiscus 6National Restaurant Association|Whats Hot 2024|Restaurant.orgNational Restaurant Association|Whats Hot 2024|Restaurant.org7National Re
18、staurant Association|Whats Hot 2024|Restaurant.orgMuch like sriracha,expect to see Tajin proliferate in kitchens.A kick on everything from mango to meat,Tajin is traditionally made from salt,dehydrated lime juice,chile peppers,and garlic.Social-shares include Tajin baked into mango fruit leather and
19、 Tajin-sprinkled elote.TOP condimentsEMERGING Tkemali(a tangy,sour Georgian plum sauce)Pandan(powdered Asian leaf with hints of rose,almond and vanilla)Golden Berry(with hints of pineapple,mango;resembles a tomatillo)TAJIN-SPRINKLED ELOTECHILI CRISPGOLDEN BERRY Chili Crisp Tajin Chipotle Ketchup7Nat
20、ional Restaurant Association|Whats Hot 2024|Restaurant.org8National Restaurant Association|Whats Hot 2024|Restaurant.orgTOP beverages Nitro Cold Brew Energy Drinks Functional Waters The common denominator in non-alcohol beverages is the demand for products that boost energybut those that promise hea
21、lth benefits in addition to energy are gaining market share fast.Energy drinks and functional waters touted to enhance focus,improve stami-na,help gut health,and ease inflamma-tion claim to contain natural ingredients,vitamins,amino acids,probiotics,electro-lytes,and other health-related additives,a
22、nd they dont forfeit on flavor.These beverages are an easy way for consum-ers to sample intriguing flavors such as black currant,passionfruit,dragonfruit,elderflower,and hibiscus as well as flavor mashups.In restaurants,the new water offering could be“sparkling,tap or functional?”emerging Zero-Proof
23、 Spirits CBD Drinks Tepache(brewed with pineapple peels)NITRO COLD BREWENERGY DRINKSTEPACHE8National Restaurant Association|Whats Hot 2024|Restaurant.orgBetter.Healthier.tastier.9National Restaurant Association|Whats Hot 2024|Restaurant.orgHARD COFFEESPICKLE COCKTAILSmother naturemixes best Botanica
24、l Cocktails Hard Coffees Low-Alcohol Cocktails Consumers are looking for more when they indulge in spirits:more flavor and more unusual flavors,more energy,and more options with less alcohol.Botanical ingredients are popular,elegantly scenting and flavoring spirits with recognizable natural elements
25、(spices,herbs,flowers,ber-ries,seeds,calyxes)that also lend perceived health benefits to cocktails.Health plays a part in the popularity of low-and zero-alcohol versions of cocktails,beers,spirits and wine as well.Restaurants that manage to market high-end low-and alcohol-free cocktails can capture
26、a beverage upsell that has a sweet food cost.TOP alcohol beveragesemerging Sotol Cocktails Pickle Cocktails Low-Sulfite,Low-Alcohol WineBOTANICAL COCKTAILS9National Restaurant Association|Whats Hot 2024|Restaurant.org10National Restaurant Association|Whats Hot 2024|Restaurant.orgNational Restaurant
27、Association|Whats Hot 2024|Restaurant.orgIncorporating Social Media Trends Regional MenusStreamlined MenusRestaurants as EntertainmentInventory OptimizationTikToks impact on food trends and restaurant menus cant be overstated.Through social media and at viral speeds,consumers dis-cover virtually unk
28、nown flavors,ingredients,prep methods,and menu hacks.Restaurant dishes become viral sensations and vice versain the right culinary hands,viral“food fads”can successfully translate to menus and LTOs.Social platforms are intrinsic to restaurant mar-keting today,capturing attention and generating buzz.
29、Social media plays a part too in consumers awareness of regional foods,both domestic and international.But the fun is not just in adopting the original but rather finding tastier,more creative,more buzz-worthy ways of using regional stars to create original dishes.hot macro trendsemergingArtificial
30、Intelligence(AI)IntegrationAugmented RealityMonthly Restaurant Subscriptionsclicking with foodies SOCIAL MEDIA TRENDSRESTAURANTS AS ENTERTAINMENTREGIONAL MENUS1011National Restaurant Association|Whats Hot 2024|Restaurant.orgMETHODOLOGYTargeted to leaders in the culinary world,more than 1,500 culinar
31、y professionals weighed in to tell us what they see as the leading menu trends for 2024 in this years Whats Hot Culinary Forecast.(Survey fielded Oct.9-23,2023)Presented with a list of 120 food and beverage items and industry macro trends curated by the National Restaurant Association,including:Dish
32、es&Ingredients Flavors&Condiments Non-Alcohol Beverages Alcohol Beverages Macro TrendsFor more information,contact the National Restaurant Association askusrestaurant.orgHudson RiehleSenior Vice President,Research&Knowledge GroupBruce GrindyVice President&Chief Economist,Research&Knowledge GroupHele
33、n Jane HearnSenior Director,Enterprise ProgramsBeth LorenziniDirector of Editorial Content,Enterprise MarketingDesign:Dani SmithCreative DirectorSusan RaynorSenior Art DirectorFood Styling:Lisa CherkaskyPhotography:Rene CometAdditional photography:Getty Images 11National Restaurant Association|Whats Hot 2024|Restaurant.orgCULINARY FORECAST
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