《Adobe:2024年创意趋势预测报告(英文版)(22页).pdf》由会员分享,可在线阅读,更多相关《Adobe:2024年创意趋势预测报告(英文版)(22页).pdf(22页珍藏版)》请在三个皮匠报告上搜索。
1、Creative Trends2024Insights Guide1.Ivan Haidutski/Stocksy|636082430 2.Akela-from alp to alp/Stocksy|36001442312CREATIVE TRENDS 202421.|616160247,2.fadi|604048901,3.NuTz|606075401,4.Qstock|606360837Maximize your creative impact:Introducing the Creative Trends of 2024 Get ready to tap into the upcomin
2、g years biggest trends.This year,weve harnessed the expertise of Adobes Creative Cloud communities to identify the biggest creative trends on the horizon for 2024.Developed through extensive research using internal and external data,the Adobe Creative Trends Report presents the four most compelling
3、styles and themes for the year ahead.Find video,visual,design,and AI-generated content in each of the curated collections to make the trends your own.Fluid and flowing visuals soothe the senses in the Calming Rhythms trend.1Reconnect with a sense of awe and enchantment in the Wonder and Joy trend.2D
4、iscover contemporary interpretations of vintage styles in The New Nostalgia trend.42D and 3D elements merge in the multiverse of the Dynamic Dimensions trend.331.Oleksandr|616932789,2.Pixel Stories/Stocksy|272500662CREATIVE TRENDS 2024The creative landscape mirrors the world we live in.As todays wor
5、ld is defined by disruption and rapid changes,trends and the tools used in the creative process must adapt quickly and accordingly.Amidst so much change,consumers around the world are prioritizing balance in all aspects of their lives.It is no surprise that the creative insights for 2024 present a b
6、alance of speed and sustainability,highlighting techniques and visuals that will not only excite and delight your customers but also offer elements of relaxation and respite to counter the frantic pace of daily life.In the 2024 Creative Trends Report,youll find 2D and 3D worlds delightfully convergi
7、ng,AI-generated visuals conjuring fantastical worlds,as well as simple,beautiful imagery that brings us back to everyday moments of wonder.Brenda MilisPrincipal of Consumer and Creative InsightsInnovation and inspiration.1241.George J/Westend61|440153056,2.ADDICTIVE STOCK|623163834CalmingRhythms12 5
8、1.Gemma can fly/Stocksy|620685452,2.Sky-Blue Creative/Stocksy|620734051CREATIVE TRENDS 2024|CALMING RHYTHMSFluid and flowing forms soothe the senses and support emotional balance.With mental and emotional health now a global priority,these soothing and rhythmic visuals have a calming effect and are
9、being used by a growing number brands and companies in workplaces,retail spaces,outdoor installations,social platforms,and apps across all regions.Calming Rhythms visuals can vary from simple abstract and repetitive backgrounds to slowly shifting and transforming forms,often set to relaxing sounds a
10、nd music.12912.6912.6 billionviews on TikTok of#asmr inspired fluid and relaxing visuals paired with sonic elements support the mainstream pursuit of finding relief and balance across all demographics,making a shifting world soothingly immersive rather than unsettling.1Explore the Calming Rhythms co
11、llection 1.ADDICTIVE STOCK|615503171,2.Vera Lair/Stocksy|620725690,3.Javier Pardina/Stocksy|518438468CREATIVE TRENDS 2024|CALMING RHYTHMS9090electronic billboards in Times Square synchronized to stream a color-based visual meditative experience designed by digital artist Krista Kim,whose aim is to u
12、se technology to stage collective experiences of healing,wellbeing,and decompression in 2022.312378%of consumers say wellness is a priority when traveling for leisure and are planning to spend more on healing travel experiences.Hospitality companies are embracing their role as wellbeing providers,ex
13、panding services for mental and emotional health.278%1.ADDICTIVE STOCK|617452568,2.ADDICTIVE STOCK|613222598,3.DMegias|5680255177CREATIVE TRENDS 2024|CALMING RHYTHMSVideo clips and design assets that create graphic silhouettes or catch the light can create relaxing,fluid visuals that also elevate yo
14、ur creative projects.Add soothing and rhythmic emotion to your creative project with the right music.Choose from a curated collection or try our new Find Similar feature on Adobe Stock Audio for your social posts,videos,and podcasts.Trend Takeaways:12381.Teri Hofford|604484388,2.Eigens|301399059Wond
15、er and Joy12 91.Kishore Newton|604232410,2.mego-studio|55332103449%CREATIVE TRENDS 2024|WONDER AND JOYReconnecting with profound and positive emotional states.Consumers are craving visuals that inspire a sense of awe,joy,and enchantment as a coping mechanism in todays challenging macroeconomic envir
16、onment.The Wonder and Joy trend spans all types of brand messaging and experiences:From simple pleasures,being a kidult,to full-blown luxury travel and experiences,and AI-generated fantasy environments.Theres been a sharp decline in friendships over the past three decades:49%of Americans in 2021 rep
17、orted having three or fewer close friends,compared to 27%in 1990.The number who had no close friends at all quadrupled over the same period.41227%1990202149%Explore the Wonder and Joy collection 1.Martha Castillo|549869475,2.SuperStock|502622238,3.|610720888CREATIVE TRENDS 2024|WONDER AND JOYThe Hap
18、piness Report showed 80%of people said they are prioritizing health to make them happy,79%are focusing on personal connections,and 53%are interested in experiences to gain happiness.579%80%53%HealthPersonal ConnectionsExperiences123101.Marc Tran/Stocksy|497642913,2.Azeemud/|595758761,3.JJAVA|5712924
19、15,11CREATIVE TRENDS 2024|WONDER AND JOYFirefly is the new family of creative generative AI models coming to Adobe products,focusing initially on image and text effect generation.Firefly will offer new ways to ideate,create,and communicate while significantly improving creative workflows.This short
20、guide helps you to write effective prompts,which are critical because they are instructions given to AI,influencing the quality and relevance of its responses.Write descriptive prompts to generate extraordinary and vibrant images if you dont like the results,reword your prompt to get closer to what
21、you want.Trend Takeaways:123121.CeLL_Monadic|496280974,2.ckybe|617135277DynamicDimensions12 131.Good Studio|385447517,2.Vitaly Art|618803516CREATIVE TRENDS 2024|DYNAMIC DIMENSIONSWhere all dimensions and types of content seamlessly merge.1270%Thanks to the multiverse and the continued rise of gaming
22、,VR,and AR,it has become common for multiple asset types and dimensions to inhabit a world in motion together.In the Dynamic Dimensions trend,2D and 3D elements playfully mingle and merge.Stand-out features include video,music,and illustrations this trend encourages a swarm of elements to blend to c
23、reate an impactful visual experience.of youths express their emotions externally by posting online,going to therapy sessions,or engaging in mindful activities.In 2024,young peoples attitudes towards vulnerability will evolve,as they normalize emotional expression and mental health issues online and
24、off.670%Explore the Dynamic Dimensions collection 1.elroce|606719781,2.Evgeniy Shvets/Stocksy|493338786,3.aditia wira chandra|533069872CREATIVE TRENDS 2024|DYNAMIC DIMENSIONS72%72%of adults aged 18-25 years old have been inspired to take up a new hobby as a direct result of watching clips on social
25、media networks.7213141.Ailey|566168502,2.mego-studio|620201874,3.Giada Canu/Stocksy|51837902015CREATIVE TRENDS 2024|DYNAMIC DIMENSIONSSave time with Adobe Stock video templates.Following our commitment to help creatives tell their stories,weve integrated new Adobe Premiere Pro and After Effects temp
26、lates with our existing motion graphics offering.Immerse yourself in the world of Adobe video templates,this landing page lets you explore the vast selection.Adobe announced new innovations,including Text-Based Editing,Automated Color Tone-Mapping in Adobe Premiere Pro,and Adobe After Effects celebr
27、ated its 30 years.Weve also expanded Frame.io to enable photography and PDF document reviews,giving decentralized marketing teams a unified and intuitive cloud hub for collaborating on assets.Trend Takeaways:321161.Haydiddle|582528495,2.Amir|608808234The NewNostalgia12 171.ADDICTIVE STOCK|484048266,
28、2.kokoshka|626498656CREATIVE TRENDS 2024|THE NEW NOSTALGIADiscover contemporary interpretations of vintage styles.What began as a fascination with 90s and aughts styles,design,and technology,has grown into a deep dive into all eras,re-envisioning and reinterpreting vintage lifestyles and settings wi
29、th plenty of creative license throughout,particularly with AI-generated hyper-realistic renderings of past periods.50%of Gen Z in the US,UK,Canada,and Australia,want to disconnect from their phones.Some have already started to invest in healthier digital habits:30%of US Gen Z set themselves screen t
30、ime limits in 2022;others are taking more drastic measures.850%12Explore The New Nostalgia collection 1.Audrey Shtecinjo/Stocksy|486643553,2.Juan Moyano/Stocksy|504567826,3.Soeren|592999630CREATIVE TRENDS 2024|THE NEW NOSTALGIA67%67%of Gen Z in the US believe technology makes us feel more detached f
31、rom the real world,while more than half(58%)agree with the statement:“I feel like technology distracts me from living a more interesting life.”102.12.1 billionviews on TikTok of“Digital Camera”,showing young people are choosing cost-friendly relics of the past that provide a familiar grainy,lower-qu
32、ality image.93211.blackcatstudio|606492010,2.Enterprise Media STL|629034146,3.Usmanify|62485293919CREATIVE TRENDS 2024|THE NEW NOSTALGIAWith Adobe Express you can now build campaigns quickly and generate the versions you need for all your social channels.Want to experiment with future-retro?Express
33、helps you create designs and automatically sizes them,meaning you can spend more time designing and less time on repetitive tasks.Do you want to create your vision of new nostalgia?Now,you can generate anything you can think of in Adobe Firefly with Text to Image.Add details to your prompt and see w
34、hat you can create,try it out by typing“pixelart synthwave astronaut,drinking a cup of tea,in a kitchen”.The more details,the closer to your vision,so you can get to your final version faster.Trend Takeaways:123CREATIVE TRENDS 2024201.mim.girl|614716388,2.Tanya Yatsenko/Stocksy|486637283,3.Adam|6307
35、44213,4.Juan Moyano/Stocksy|5849849621243Curated CollectionsExplore curated trend collections on Adobe Stock.The New Nostalgia Dynamic Dimensions Wonder and Joy Calming Rhythms CREATIVE TRENDS 2024Unlimited downloads.Unlimited creativity.Do more with Pro Edition and Pro Plus Edition.Get unlimited Ad
36、obe Stock assets and Firefly generative AI with IP indemnification through Pro Edition or Pro Plus Edition plan.*Get started today.Call to schedule a demo.Creative Cloud for teams+1-888-724-4508Creative Cloud for enterprise+1-800-685-3524Learn more*Enterprises have the opportunity to obtain an IP in
37、demnity from Adobe for content generated by select Firefly-powered workflows under certain Adobe offers.Terms will apply.1.aiximagination|595096816,2.AmazingAerialAgency|491683277CREATIVE TRENDS 202412CREATIVE TRENDS 2024 2024 Adobe.All rights reserved.Adobe and the Adobe logo are either registered
38、trademarks or trademarks of Adobe in the United States and/or other countries.Cassandra Napoli and Melanie Larsen,“Social Media Forecast 2023,”WGSN Consumer Forecast,February 27,2023.Lindsey Roeschke,“When It Comes to Wellness Travel,Brands Must Think Outside the Detox,”Morning Consult Pro,April 27,
39、2023.“Continuum by Krista Kim,”Times Square Arts,accessed October 13,2023.Wunderman Thompson Intelligence,“The Age of Re-enchantment,”Wunderman Thompson,May 23,2023.“Global Report:45%of People Have Not Felt Happiness for More Than Two Years,”Oracle,June 15,2022.Elizabeth Tan,Alison Ho,and Quentin Hu
40、mphrey,“Youth Priorities 2023,”WGSN Consumer Forecast,February 13,2023.“Social Media Fuels Rise in Alternatively Awesome Hobbies,as Gen Z Embrace their Creativity Onlines,”Samsung Newsroom U.K.,May 23,2022.Kanika Talwar,“Gen Z Is Looking for a Break From Their Phones,”Yahoo News,May 30,2023.TikTok,“Digital Camera”:https:/ Thompson Intelligence,“The Age of Re-Enchantment,”Wunderman Thompson,May 23,2023.1.2.3.4.5.6.7.8.9.10.11.ADDICTIVE STOCK|577426953