1、 BarometerReport based on the results of a survey concluded in January 2024 UFI Global Exhibition32nd Edition Southern AfricaGlobalUnited KingdomCentral&South AmericaBrazilIndiaIndonesiaMacauJapanSpainSouth KoreaMACEOSFont:Proxima Nova AltFont:Proxima Nova AltMalaysiaPeruArgentinaAsiaColombiaPanamaU

2、ruguayHong KongUSThailandGreeceFranceSingaporeSaudi ArabiaMyanmarMexicoItalyAustralia232nd UFI Global Exhibition Barometer/January 2024 UFI Research:An OverviewGlobal ReportsAnalysing the global exhibition industry with global comparisons.Global Barometer Bi-annual report on industry developments.Wo

3、rld Map of Venues Report on trends in venue space and project developments globally.Economic Impact Study Report on the value of exhibitions globally and regionally.United Nations Sustainable Development Goals Report on the economic,social&environmental impacts of a number of exhibition industry pro

4、jects.Regular market overviews on UFIs chapter regions.Euro Fair Statistics Annual list of certified data for Europe by country.The Trade Fair Industry in Asia Annual analysis of market developments for Asia/Pacific by country.The Exhibition Industry in MEA Overview of the exhibition market in the M

5、EA region.The Exhibition Industry in Latin America The first comprehensive overview by UFI of the exhibition industry Latin America.Focused reports on challenges and developments within the exhibition industry.Global Visitor Insights&Global Exhibitor Insights Data driven research reports on visitor

6、feedback and exhibitor expectations.Best Practices Compendiums Case studies of successful industry developments.Special Industry Topics A wide ranging selection of bespoke reports into specific industry topics.Regional ReportsTopical ReportsUFI Research is available at www.ufi.org/research 332nd UFI

7、 Global Exhibition Barometer/January 2024 ContentsIntroductionResults globally Operations Turnover Operating profitsWorkforce Development Most Important Business Issues Generative AI Applications Regional and details results for selected marketsNorth America Mexico and USCentral&South America Argent

8、ina,Brazil and ColombiaEurope France,Germany,Greece,Italy,Spain and United KingdomMiddle East&Africa Saudi Arabia,UAE and South AfricaAsia-Pacific Australia,China,India,Malaysia and ThailandConclusion Answers per country/region 457911151831 477288110112432nd UFI Global Exhibition Barometer/January 2

9、024 432nd UFI Global Exhibition Barometer/January 2024 IntroductionMexicana de Profesionales de Ferias y Exposiciones y Convenciones)in Mexico,AOCA(Asociacin Argentina de Organizadores y Proveedores de Exposiciones,Congresos,Eventos y de Burs de Convenciones)in Argentina,APPCE(Asociacin Panamea de P

10、rofesionales en Congresos,Exposiciones y Afines)in Panama,AUDOCA(Asociacin Uruguaya de Organizadores de Congresos y Afines)in Uruguay,HKECIA(Hong Kong Exhibition and Convention Industry Association)in Hong Kong,IECA/ASPERAPI(Indonesia Exhibition Companies Association)in Indonesia,IEIA(Indian Exhibit

11、ion Industry Association)in India,JEXA(Japan Exhibition Association)in Japan,MFTA(Macau Fair&Trade Association)in Macau,MACEOS(Malaysian Association of Convention and Exhibition Organisers and Suppliers)in Malaysia,MECA(Myanmar Exhibition and Conference Association)in Myanmar,SCEGA(Saudi Conventions

12、&Exhibitions General Authority)in Saudi Arabia,SECB(Singapore Exhibition&Convention Bureau)in Singapore,SISO(Society of Independent Show Organizers)for the US,SOKEE(Greek Exhibition Industry Association)in Greece,TEA(Thai Exhibition Association)in Thailand,and UNIMEV(French Meeting Industry Council)

13、in France.Important remarks The number of responses to the current survey(419 in total from 61 countries and regions-see the full list at the end of the document)provides representative results.However,the consolidated regional results may not reflect the situation of specific countries in that regi

14、on.This is why the report also includes a set of detailed results for the 19 markets where a significant number of answers were obtained.Due to decimal rounding,the percentage values indicated in some charts may not exactly sum up to 100%.Questions related to this survey can be sent to researchufi.o

15、rg This research is available online at www.ufi.org/researchWelcome to the 32nd edition of the“UFI Global Exhibition Barometer”survey.This study is based on a global survey that was concluded in January 2024.It represents up-to-date information on the status and outlook of the global exhibition indu

16、stry as well as on 19 specific markets and regions.The UFI Global Exhibition Barometer was launched as a response to the 2008 global financial crisis.Since then,it has tracked industry development through various external shocks(the most recent one being the COVID-19 pandemic),and several data sets

17、refer to the year 2019,which represents the best year for the industry before the pandemic.As a globally trusted,independently run research project,this latest edition again identifies and lists todays and tomorrows industry challenges.The Barometer has a truly global reach,with 419 companies partic

18、ipating from 61 countries and regions.We wish to thank the following associations,whose participation made this global collaboration possible:AAXO(The Association of African Exhibition Organizers)and EXSA(Exhibition and Events Association of Southern Africa)in South Africa,ABEA(Australian Business E

19、vents Association)in Australia,ABEOC(Associao Brasileira de Empresas de Eventos)and UBRAFE(Unio Brasileira dos Promotores Feiras)in Brazil,AEFI(Italian Exhibition&Trade Fair Association)in Italy,AEO(Association of Event Organisers)in the UK,AFE(Spanish Trade Fairs Association)in Spain,AFECA(Asian Fe

20、deration of Exhibition&Convention Associations)in Asia,AFEP(Asociacion de Ferias del Peru)in Peru,AFIDA(Asociacin Internacional de Ferias de Amrica)in Central&South America,AIFEC(Asociacion Colombiana de la Industria de Ferias,Congresos,Convenciones y Actividades Afines)in Colombia,AKEI(The Associat

21、ion of Korean Exhibition Industry)in South Korea,AMEREF(Asociacion Mexicana de Recintos Feriales)and AMPROFEC(Asociacin 532nd UFI Global Exhibition Barometer/January 2024 532nd UFI Global Exhibition Barometer/January 2024 The 32nd Barometer surveyed participants operations for their company for the

22、2nd half of 2023(when compared to the year before),qualifying their level of activity as“increased”,“normal”,“reduced”or“no activity”.It also gauged their predicted level of activity for the two halves of 2024.The level of operations has clearly picked up in the second half of 2023,with a large majo

23、rity of companies from all regions(77%in the Middle East and Africa to 57%in North America)declaring an increase.This trend will continue in 2024 with,on average,a percentage of companies reporting an increased activity ranging from 66%in North America to 64%in the Middle East and Africa,55%in Asia/

24、Pacific and 54%in Central and South America and Europe respectively.OperationsWorld 632nd UFI Global Exhibition Barometer/January 2024 Operations World Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%2nd halfof 2

25、0231st halfof 20242nd halfof 202452822362483666226165732nd UFI Global Exhibition Barometer/January 2024 Turnover-Operating Profits World Revenues from 2024 compared to 2019 vary from 154%in India 151%in Greece to 99%in China and 94%in South Africa.In terms of operating profits compared to 2019 level

26、s,around half of the companies are declaring an increase of more than 10%for 2023,and one in four a stable one.Compared to 2022,six companies out of ten are declaring an increase of more than 10%.The highest proportion of companies expecting a profit increase of more than 10%when compared to 2019 ar

27、e in the UAE(91%),Saudi Arabia(80%),India(71%),Brazil(67%),and Mexico(64%).The 32nd Barometer asked participants for their companys gross turnover for 2023,and their expectations for 2024,compared to 2019.The survey also aimed to gather insights on the progression of operating profits for 2023 compa

28、red to 2019 as well as the preceding year.It shall be noted that the results do not consider inflation that varies from one country to another.The following charts present:Revenues from 2023 and projections for 2024 compared to 2019,on average for all companies,and also broken down per level of reve

29、nue(less than 50%compared to 2019 revenues,between 50 and 75%,etc.).The evolution of 2023 operating profits compared to those for 2019 and 2022 respectively.The year 2023 witnessed the full recovery of exhibitions,with revenues reaching a comparable level to 2019,on average.The outlook is very posit

30、ive,with 2024 revenues expected to grow by an average of 15%.These general trends vary from one country to another:Revenues from 2023 compared to 2019 vary from 127%in India,120%in Spain,and 110%in Italy,to 88%in Colombia and 85%in South Africa,or to 82%in Germany and 80%in Thailand 732nd UFI Global

31、 Exhibition Barometer/January 2024 832nd UFI Global Exhibition Barometer/January 2024 Turnover-Operating ProfitsWorld Revenue compared to 20192023 Operating profit compared to 2019 and previous yearRevenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:100%2024:115%Average for

32、allcompanies6%4%10%4%43%35%41%57%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss48242683320221compared to932nd UFI Global Exhibition Barometer/January 2024 Workforce Development World The 32nd Barometer asked companies their plans i

33、n terms of workforce development in the coming 6 months.Globally,52%of companies declare that they plan to increase their staff numbers,and 45%declare that they will keep current staff numbers stable.The highest proportion of companies planning to add staff are identified in Saudi Arabia(100%),the U

34、AE(82%),India(80%),Greece(73%)and Malaysia(67%).1032nd UFI Global Exhibition Barometer/January 2024 Workforce Development World How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff

35、%524521132nd UFI Global Exhibition Barometer/January 2024 Most Important Business IssuesWorld“Geopolitical challenges”.For venues,“Geopolitical challenges”are preceded by“Internal management challenges”and“Competition from within the exhibition industry”.The analysis of the trend around top business

36、 issues over the 2016-2024 period identifies several important shifts:“Global economic developments”&“State of the economy in the home market”are back as the main issue,with 40%of answers.“Geopolitical challenges”,aggregated with“Impact of COVID-19 pandemic on the business”,that both were not in the

37、 initial list of issues in 2016 appear,combined,in second position,with 15%of answers.“Sustainability/Climate”combined with“Other stakeholders issues”is the fastest growing issue,having tripled from 4%of answers in 2016 to 13%in 2024.“Competition from within the exhibition industry”(11%in 2024)has g

38、one up slightly again since 2021 but remains less than half of what it represented in 2016(24%).“Internal management challenges”now stands next,with 10%of answers,half of what it represented in the last 2 years.“Impact of digitalisation”&“Competition with other media”combined has dropped from 30%or

39、more in the last 2 years to 10%in 2024.The 32nd Barometer asked companies to select the most important issues for their business in the coming year from a pre-defined list of ten issues,which,for the first time,included“Geopolitical challenges.Companies could list a multitude of issues.The following

40、 pages present the results and include an analysis of the trend of answers to this question over the last 7 years.This edition highlights significant shifts when compared to the previous edition of the Barometer released six months ago:The most pressing business issue declared in this edition is “St

41、ate of the economy in home market”(22%of answers globally -compared with 14%six months ago-and the main issue in all regions,and most markets).Overall,“Global economic developments”come in as the second most important issue globally(17%of answers,compared to 12%six months ago),followed by“Geopolitic

42、al challenges”(12%).“Internal management challenges”(10%)and“Impact of digitalisation”(6%),which were the top 2 issues six months ago (with 21%and 17%of answers respectively),are now also preceded by“Competition from within the exhibition industry”(11%)and“Sustainability/Climate”(10%).An analysis by

43、 industry segment(organiser,venue only and service provider)shows no differences regarding the three most pressing issues for organisers and service providers,which remain“State of the economy in home market”,“Global economic developments”and 1232nd UFI Global Exhibition Barometer/January 2024 Most

44、Important Business IssuesWorldFinance31%HumanResources61%BusinessModelAdjustments50%(multiple answers possible)Results from previous survey June 2023Results from current survey January 2024InternalProcesses39%New Digital Products/Hybrid events41%Responding to customer digitalization needs52%Internet

45、30%Virtual Trade Show20%Social Media46%22%14%State of the economy in home market17%12%Global economic developments12%Geopolitical challenges11%9%Competition from within the exhibition industry10%7%Sustainability/Climate10%21%Internal management challenges6%17%Impact of digitalisation4%15%Competition

46、 with other media2%3%Impact of Covid-19 pandemic on the business3%2%Regulatory/Stakeholders issues2%2%Other1332nd UFI Global Exhibition Barometer/January 2024 Most important issues:detail by region and type of activity for the five top issues identified globally 21109111211 11%

47、221719202416OrganiserVenue onlyService provider onlyState of the economy in home market291923 2320Global economic developments1317181319Central&South AmericaEuropeAsia&PacificMiddle East&AfricaNorth AmericaGeopolitical challengesCompetition from within the exhibition industrySustainability/Climate91

48、1131432nd UFI Global Exhibition Barometer/January 2024 Most Important Business IssuesWorldMost important business issues:2016-2024 trendsGlobal economic developments&State of the economy in home market50 40 30 20 10 0 2000222023Impact of Covid-19 pandemic on the businessGeopoli

49、tical challenges50 40 30 20 10 0 Sustainability/climate&Other stakeholders issues50 40 30 20 10 0 Competition from within the exhibition industry50 40 30 20 10 0 Internal management challenges50 40 30 20 10 0 Impact of digitisation&Competition with other media50 40 30 20 10 0%200192020202

50、002220232000222023200022202320002220231532nd UFI Global Exhibition Barometer/January 2024 Generative AI ApplicationsWorldFor a second time,the 32nd Barometer survey asked a specific question on the imp

51、act of generative AI on the exhibition industry,to shed light on this emerging digital transformation.The survey aimed to assess the current utilisation of AI across various business functions and gauge future expectations.Globally,there is an overwhelming consensus that AI will affect the industry,

52、with 91%of companies stating this,up from 87%in the previous edition.The areas expected to be most affected by the development of AI are:“Sales,Marketing and Customer relations”,“Research&Development”(both 80%)and“Event production”(65%).These are precisely the areas where generative AI applications

53、are mostly used already(37%,35%,and 20%respectively).1632nd UFI Global Exhibition Barometer/January 2024 Generative AI ApplicationsWorldPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and othersWill affect the industryWe already useSales,Marketing and Custo

54、mer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managementOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%1732nd UFI Global Exhibition Barometer/January 2024 Part 2:Detailed results for 5 regions and 19 marketsNorth America:Mexico USCentral&South

55、America:Argentina Brazil Colombia Europe:France Germany Greece Italy Spain United Kingdom Middle East&Africa:Saudi Arabia UAE South Africa Asia-Pacific:Australia China India Malaysia Thailand 1832nd UFI Global Exhibition Barometer/January 2024 North America1932nd UFI Global Exhibition Barometer/Janu

56、ary 2024 Operations North AmericaNorth AmericaWorldSituation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%57241542nd halfof 202361278221st halfof 20247117572nd halfof 2024%2nd halfof 20231st halfof 20242nd halfof 202452

57、8223624836662261652032nd UFI Global Exhibition Barometer/January 2024 TurnoverNorth AmericaRevenue compared to 2019WorldNorth Americaless than 50%50-75%75-100%more than 100%202320242023:96%2024:112%Average for allcompanies2%3%17%3%39%38%41%less than 50%58%50-75%75-100%more than 100%202320242023:100%

58、2024:115%Average for allcompanies6%4%10%4%43%35%41%57%2132nd UFI Global Exhibition Barometer/January 2024 Operating ProfitsNorth AmericaWorld2023 Operating profit compared to 2019 and previous year%North AmericaIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by mo

59、re than 50%Loss55231522022compared toIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss48242683320221compared to42232nd UFI Global Exhibition Barometer/January 2024 Workforce DevelopmentNorth AmericaHow do you plan to develo

60、p your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff5050%52452WorldNorth America2332nd UFI Global Exhibition Barometer/January 2024 Most Important Business Issues-Key Factors for Business Development -Nort

61、h America Most important business issues in the exhibition industry right nowGlobal North America 19%22%State of the economy in home market17%17%Global economic developments14%Geopolitical challenges11%11%Competition from within the exhibition industry9%10%Sustainability/Climate14%10%Internal manage

62、ment challenges6%6%Impact of digitalisation2%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business4%3%Regulatory/Stakeholders issues2%2%Other12%2432nd UFI Global Exhibition Barometer/January 2024 Generative AI ApplicationsNorth America Potential impact on exhibitions and curr

63、ent use of“generative AI”applications like ChatGPT and othersWill affect the industryWe already useSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managementOther support functionsOther77%52%86%48%64%14%55%14%68%25%45%16%9%2%North AmericaWorl

64、dSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%Finance and Risk management2532nd UFI Global Exhibition Barometer/January 2024 Detailed results for Mexico (23 answers in total)Situation of t

65、he industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%63221142nd halfof 2023433314551st halfof 2024642972nd halfof 2024Revenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:95%2024:114%

66、Average for allcompanies19%33%30%48%70%2632nd UFI Global Exhibition Barometer/January 2024 Detailed results for Mexico (23 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year

67、%644192022compared toHow do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff46%542732nd UFI Global Exhibition Barometer/January 2024 Detailed results for Mexico (23 answers

68、 in total)Most important business issues in the exhibition industry right nowGlobal Mexico 21%22%State of the economy in home market16%17%Global economic developments14%Geopolitical challenges16%11%Competition from within the exhibition industry7%10%Sustainability/Climate12%10%Internal management ch

69、allenges4%6%Impact of digitalisation4%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business4%3%Regulatory/Stakeholders issues2%2%OtherPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations R

70、esearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther83%52%78%61%61%17%52%17%70%35%48%17%13%4%Will affect the industryWe already use12%Finance and Risk management 2832nd UFI Global Exhibition Barometer/January 2024 Detailed results for US (28 answers in total)Situation of th

71、e industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%50271942nd halfof 2023742241st halfof 20247312122nd halfof 2024Revenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:97%2024:110%Ave

72、rage for allcompanies5%5%15%5%45%45%35%45%42932nd UFI Global Exhibition Barometer/January 2024 Detailed results for US (28 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year

73、%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%48235942022compared to57433032nd UFI Global Exhibition Barometer/January 2024 Detailed results for US (28 answers i

74、n total)Most important business issues in the exhibition industry right nowGlobal USAPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther70%50%100%35%70%10

75、%55%10%70%15%45%15%5%Will affect the industryWe already use17%22%State of the economy in home market19%17%Global economic developments14%Geopolitical challenges7%11%Competition from within the exhibition industry10%10%Sustainability/Climate16%10%Internal management challenges9%6%Impact of digitalisa

76、tion4%Competition with other media2%2%Impact of Covid-19 pandemic on the business5%3%Regulatory/Stakeholders issues2%2%Other12%Finance and Risk management Other support functions3132nd UFI Global Exhibition Barometer/January 2024 Central&South America3232nd UFI Global Exhibition Barometer/January 20

77、24 Operations Central&South AmericaCentral&South America67207116772nd halfof 20231st halfof 20242nd halfof 2024World%2nd halfof 20231st halfof 20242nd halfof 202452822362483666226165Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024%I DontKnowRed

78、ucedNoActivityNormalIncreased3332nd UFI Global Exhibition Barometer/January 2024 Turnover Central&South AmericaRevenue compared to 2019WorldCentral&South Americaless than 50%50-75%75-100%more than 100%202320242023:99%2024:118%Average for allcompanies12%6%12%4%38%33%38%57%less than 50%50-75%75-100%mo

79、re than 100%202320242023:100%2024:115%Average for allcompanies6%4%10%4%43%35%41%57%3432nd UFI Global Exhibition Barometer/January 2024 Operating Profits Central&South AmericaCentral&South America46215222022compared to11134Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced

80、by 11-50%Reduced by more than 50%Loss48242683320221compared toWorld2023 Operating profit compared to 2019 and previous year%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss3532nd UFI Global Exhibition Barometer/January 2024 Workforce

81、 DevelopmentCentral&South America4748Central&South America5Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%52452WorldHow do you plan to develop your workforce in the coming 6 months 3632nd UFI Global Exhibition Barometer/January 2024 Most I

82、mportant Business Issues-Key Factors for Business Development -Central&South AmericaMost important business issues in the exhibition industry right nowGlobalCentral&South America29%22%State of the economy in home market13%17%Global economic developments7%Geopolitical challenges9%11%Competition from

83、within the exhibition industry11%10%Sustainability/Climate12%10%Internal management challenges7%6%Impact of digitalisation2%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business5%3%Regulatory/Stakeholders issues4%2%Other12%3732nd UFI Global Exhibition Barometer/January 2024 G

84、enerative AI ApplicationsCentral&South AmericaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and othersWill affect the industryWe already useSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managemen

85、tOther support functionsOther84%42%88%44%68%28%67%12%68%19%67%14%14%4%Central&South AmericaWorldSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%Finance and Risk management3832nd UFI Global Ex

86、hibition Barometer/January 2024 Detailed results for Argentina(15 answers in total)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%56191962nd halfof 20233325421st halfof 2024739182nd halfof 2024Revenue compared t

87、o 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:92%2024:104%Average for allcompanies17%8%67%54%17%38%3932nd UFI Global Exhibition Barometer/January 2024 Detailed results for Argentina(15 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowRe

88、duced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%383102022compare

89、d to207374032nd UFI Global Exhibition Barometer/January 2024 Most important business issues in the exhibition industry right nowGlobal ArgentinaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&Develo

90、pmentEvent productionHuman ResourcesOther60%20%73%33%47%20%53%7%40%47%13%Will affect the industryWe already use29%22%State of the economy in home market7%17%Global economic developments7%Geopolitical challenges5%11%Competition from within the exhibition industry7%10%Sustainability/Climate12%10%Inter

91、nal management challenges15%6%Impact of digitalisation5%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business2%3%Regulatory/Stakeholders issues7%2%Other12%Finance and Risk management Other support functionsDetailed results for Argentina(15 answers in total)4132nd UFI Global E

92、xhibition Barometer/January 2024 Detailed results for Brazil (17 answers in total)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalIncreased%81192nd halfof 202353471st halfof 202479212nd halfof 2024Revenue compared to 2019R

93、evenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:105%2024:119%Average for allcompanies7%13%7%27%13%60%73%4232nd UFI Global Exhibition Barometer/January 2024 Detailed results for Brazil (17 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced

94、by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%6720720compared to5941

95、4332nd UFI Global Exhibition Barometer/January 2024 Detailed results for Brazil (17 answers in total)Most important business issues in the exhibition industry right nowGlobal BrazilPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing a

96、nd Customer relations Research&DevelopmentEvent productionHuman ResourcesOther100%40%87%40%80%27%80%13%80%20%87%7%13%Will affect the industryWe already use26%22%State of the economy in home market16%17%Global economic developments4%Geopolitical challenges16%11%Competition from within the exhibition

97、industry12%10%Sustainability/Climate12%10%Internal management challenges6%6%Impact of digitalisation4%Competition with other media2%Impact of Covid-19 pandemic on the business6%3%Regulatory/Stakeholders issues2%2%Other12%Finance and Risk management Other support functions4432nd UFI Global Exhibition

98、 Barometer/January 2024 Detailed results for Colombia (13 answers in total)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%20232024202

99、3:88%2024:118%Average for allcompanies15%9%15%9%38%27%31%55%Increased%4336212nd halfof 20233815151st halfof 202467332nd halfof 20242384532nd UFI Global Exhibition Barometer/January 2024 Detailed results for Colombia (13 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowRedu

100、ced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%2920172582022compa

101、red to464684632nd UFI Global Exhibition Barometer/January 2024 Detailed results for Colombia (13 answers in total)Most important business issues in the exhibition industry right nowGlobal ColombiaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sa

102、les,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther100%54%100%69%92%38%69%15%77%15%69%15%Will affect the industryWe already use15%36%22%State of the economy in home market13%17%Global economic developments6%Geopolitical challenges10%11%Competition from withi

103、n the exhibition industry10%10%Sustainability/Climate13%10%Internal management challenges3%6%Impact of digitalisation4%Competition with other media3%2%Impact of Covid-19 pandemic on the business3%3%Regulatory/Stakeholders issues3%2%Other12%Finance and Risk management Other support functions4732nd UF

104、I Global Exhibition Barometer/January 2024 Europe4832nd UFI Global Exhibition Barometer/January 2024 Operations EuropeEurope662932543791544342nd halfof 20231st halfof 20242nd halfof 202436World%2nd halfof 20231st halfof 20242nd halfof 202452822362483666226165Situation of the industry operations in t

105、he 2nd half of 2023,and current predictions for 2024%I DontKnowReducedNoActivityNormalIncreased4932nd UFI Global Exhibition Barometer/January 2024 Turnover EuropeRevenue compared to 2019WorldEuropeless than 50%50-75%75-100%more than 100%202320242023:109%2024:126%Average for allcompanies1%1%7%2%42%36

106、%49%61%less than 50%50-75%75-100%more than 100%202320242023:100%2024:115%Average for allcompanies6%4%10%4%43%35%41%57%5032nd UFI Global Exhibition Barometer/January 2024 Operating Profits EuropeEurope47273122022compared to7133Increaseof morethan 10%Stable(between-10%and+10%)I dontknowRedu

107、ced by 11-50%Reduced by more than 50%Loss48242683320221compared toWorld2023 Operating profit compared to 2019 and previous year%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss5132nd UFI Global Exhibition Barometer/January 2024 Workf

108、orce DevelopmentEurope4356Europe1Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%WorldHow do you plan to develop your workforce in the coming 6 months 524525232nd UFI Global Exhibition Barometer/January 2024 Most Important Business Issues-K

109、ey Factors for Business Development -EuropeMost important business issues in the exhibition industry right nowGlobalEurope23%22%State of the economy in home market18%17%Global economic developments15%Geopolitical challenges12%11%Competition from within the exhibition industry9%10%Sustainability/Clim

110、ate9%10%Internal management challenges5%6%Impact of digitalisation3%4%Competition with other media1%2%Impact of Covid-19 pandemic on the business2%3%Regulatory/Stakeholders issues2%2%Other12%5332nd UFI Global Exhibition Barometer/January 2024 Generative AI Applications EuropePotential impact on exhi

111、bitions and current use of“generative AI”applications like ChatGPT and othersWill affect the industryWe already useSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managementOther support functionsOther82%38%75%25%60%16%53%9%44%12%45%7%9%7%Eur

112、opeWorldSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%Finance and Risk management5432nd UFI Global Exhibition Barometer/January 2024 Detailed results for France(13 answers in total)Situatio

113、n of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:108%2024:109%Average for allcompanies10%20%20%20%60%70%Increased%5033172nd halfof

114、 202317881st halfof 2024235482nd halfof 202415675532nd UFI Global Exhibition Barometer/January 2024 Detailed results for France(13 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previ

115、ous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%5593620022compared to27735632nd UFI Global Exhibition Barometer/January 2024 Detailed results for France(13

116、 answers in total)Most important business issues in the exhibition industry right nowGlobal FrancePotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther80%30

117、%80%10%90%20%80%60%10%60%10%10%Will affect the industryWe already use18%22%State of the economy in home market24%17%Global economic developments12%Geopolitical challenges9%11%Competition from within the exhibition industry12%10%Sustainability/Climate6%10%Internal management challenges6%6%Impact of d

118、igitalisation4%Competition with other media3%2%Impact of Covid-19 pandemic on the business3%Regulatory/Stakeholders issues6%2%Other12%Finance and Risk management Other support functions5732nd UFI Global Exhibition Barometer/January 2024 Detailed results for Germany(13 answers in total)Situation of t

119、he industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:82%2024:100%Average for allcompanies8%8%9%83%55%36%Increased%54462nd halfof 202354461st

120、 halfof 20244343142nd halfof 20245832nd UFI Global Exhibition Barometer/January 2024 Detailed results for Germany(13 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How d

121、o you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%274527201942582022compared to38625932nd UFI Global Exhibition Barometer/January 2024 Detailed results for Germany(13 answers in tota

122、l)Most important business issues in the exhibition industry right nowGlobal GermanyPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther92%38%85%46%54%15%77

123、%23%46%15%54%15%15%Will affect the industryWe already use23%28%22%State of the economy in home market22%17%Global economic developments14%Geopolitical challenges17%11%Competition from within the exhibition industry10%Sustainability/Climate8%10%Internal management challenges6%6%Impact of digitalisati

124、on3%4%Competition with other media2%Impact of Covid-19 pandemic on the business3%Regulatory/Stakeholders issues3%2%Other12%Finance and Risk management Other support functions6032nd UFI Global Exhibition Barometer/January 2024 Detailed results for Greece(18 answers in total)Situation of the industry

125、operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:106%2024:151%Average for allcompanies40%20%60%80%Increased%78222nd halfof 202361391st halfof 202456

126、3862nd halfof 20246132nd UFI Global Exhibition Barometer/January 2024 Detailed results for Greece(18 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to de

127、velop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%53332052022compared to73276232nd UFI Global Exhibition Barometer/January 2024 Detailed results for Greece(18 answers in total)Most import

128、ant business issues in the exhibition industry right nowGlobal GreecePotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther support functionsOther86%36%71%7%

129、64%14%50%7%36%21%43%7%7%Will affect the industryWe already use22%22%State of the economy in home market17%17%Global economic developments17%Geopolitical challenges15%11%Competition from within the exhibition industry11%10%Sustainability/Climate7%10%Internal management challenges7%6%Impact of digital

130、isation4%Competition with other media4%2%Impact of Covid-19 pandemic on the business3%Regulatory/Stakeholders issues2%Other12%Finance and Risk management 6332nd UFI Global Exhibition Barometer/January 2024 Detailed results for Italy(14 answers in total)Situation of the industry operations in the 2nd

131、 half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:110%Average for allcompanies50%56%50%44%Increased%85152nd halfof 202354461st halfof 202458422nd halfof 20242024:110%6432

132、nd UFI Global Exhibition Barometer/January 2024 Detailed results for Italy(14 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in

133、 the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%363692022compared to25756532nd UFI Global Exhibition Barometer/January 2024 Detailed results for Italy(14 answers in total)Most important business issues in the

134、 exhibition industry right nowGlobal ItalyPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther75%42%58%17%42%17%42%17%25%8%17%8%8%Will affect the industryW

135、e already use24%22%State of the economy in home market15%17%Global economic developments15%Geopolitical challenges10%11%Competition from within the exhibition industry10%10%Sustainability/Climate7%10%Internal management challenges5%6%Impact of digitalisation7%4%Competition with other media2%Impact o

136、f Covid-19 pandemic on the business7%3%Regulatory/Stakeholders issues2%Other12%Finance and Risk management Other support functions6632nd UFI Global Exhibition Barometer/January 2024 Detailed results for Spain(14 answers in total)Situation of the industry operations in the 2nd half of 2023,and curren

137、t predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:120%2024:131%Average for allcompanies54%46%46%54%Increased%71142nd halfof 202350361st halfof 2024573672nd halfof 202414146732nd UFI Global Exhib

138、ition Barometer/January 2024 Detailed results for Spain(14 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in the coming 6 month

139、s Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%434320022compared to50506832nd UFI Global Exhibition Barometer/January 2024 Detailed results for Spain(14 answers in total)Most important business issues in the exhibition industr

140、y right nowGlobal SpainPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther support functionsOther64%36%86%36%50%14%36%36%7%36%7%Will affect the industryWe

141、 already use7%23%22%State of the economy in home market8%17%Global economic developments10%Geopolitical challenges13%11%Competition from within the exhibition industry8%10%Sustainability/Climate15%10%Internal management challenges10%6%Impact of digitalisation5%4%Competition with other media2%Impact

142、of Covid-19 pandemic on the business5%3%Regulatory/Stakeholders issues3%2%Other12%Finance and Risk management 6932nd UFI Global Exhibition Barometer/January 2024 Detailed results for UK(18 answers in total)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I

143、 DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:104%2024:106%Average for allcompanies7%29%43%64%57%Increased%71242nd halfof 202350251st halfof 2024633162nd halfof 20246257032nd UFI Global Exhibition Barometer/Januar

144、y 2024 Detailed results for UK(18 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add add

145、itional staffWe will keep current staff numbers stableWe are looking to reduce staff%5028882022compared to534787132nd UFI Global Exhibition Barometer/January 2024 Detailed results for UK(18 answers in total)Most important business issues in the exhibition industry right nowGlobal UKPotent

146、ial impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther94%50%94%38%75%19%75%13%81%19%88%6%6%Will affect the industryWe already use13%20%22%State of the economy in h

147、ome market20%17%Global economic developments14%Geopolitical challenges14%11%Competition from within the exhibition industry8%10%Sustainability/Climate10%10%Internal management challenges6%6%Impact of digitalisation2%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business3%Regul

148、atory/Stakeholders issues2%2%Other12%Finance and Risk management Other support functions7232nd UFI Global Exhibition Barometer/January 2024 Middle East&Africa 7332nd UFI Global Exhibition Barometer/January 2024 Operations Middle East&Africa Middle East&Africa7778482nd halfof 20231st halfo

149、f 20242nd halfof 202413World%2nd halfof 20231st halfof 20242nd halfof 202452822362483666226165Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024%I DontKnowReducedNoActivityNormalIncreased7432nd UFI Global Exhibition Barometer/January 2024 Turnover Middle Ea

150、st&Africa Revenue compared to 2019WorldMiddle East&Africaless than 50%50-75%75-100%more than 100%202320242023:94%2024:110%Average for allcompanies3%3%14%3%43%30%41%65%less than 50%50-75%75-100%more than 100%202320242023:100%2024:115%Average for allcompanies6%4%10%4%43%35%41%57%7532nd UFI Global Exhi

151、bition Barometer/January 2024 Operating ProfitsMiddle East&Africa Middle East&Africa6532022compared to32910Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss48242683320221compared toWorld2023 Operating profit compared to 201

152、9 and previous year%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss7632nd UFI Global Exhibition Barometer/January 2024 Workforce DevelopmentMiddle East&Africa 7622Middle East&Africa2Overall,we will add additional staffWe will keep current staf

153、f numbers stableWe are looking to reduce staff%WorldHow do you plan to develop your workforce in the coming 6 months 524527732nd UFI Global Exhibition Barometer/January 2024 Most Important Business Issues-Key Factors for Business Development -Middle East&Africa Most important business issues in the

154、exhibition industry right nowGlobalMiddle East&Africa23%22%State of the economy in home market13%17%Global economic developments14%Geopolitical challenges11%11%Competition from within the exhibition industry11%10%Sustainability/Climate3%10%Internal management challenges8%6%Impact of digitalisation11

155、%4%Competition with other media4%2%Impact of Covid-19 pandemic on the business1%3%Regulatory/Stakeholders issues1%2%Other12%7832nd UFI Global Exhibition Barometer/January 2024 Generative AI ApplicationsMiddle East&Africa Potential impact on exhibitions and current use of“generative AI”applications l

156、ike ChatGPT and othersWill affect the industryWe already useSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managementOther support functionsOther74%33%84%56%74%28%53%14%44%14%44%12%12%2%Middle East&AfricaWorldSales,Marketing and Customer rel

157、ationsResearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%Finance and Risk management7932nd UFI Global Exhibition Barometer/January 2024 Detailed results for Saudi Arabia(12 answers in total)Situation of the industry operations in th

158、e 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:99%2024:119%Average for allcompanies57%14%43%86%Increased%79142nd halfof 202355361st halfof 2024508172nd halfof 202

159、479258032nd UFI Global Exhibition Barometer/January 2024 Detailed results for Saudi Arabia(12 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you plan to develop y

160、our workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%8020201986142022compared to1008132nd UFI Global Exhibition Barometer/January 2024 Detailed results for Saudi Arabia(12 answers in total)Most important busi

161、ness issues in the exhibition industry right nowGlobal Saudi ArabiaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther70%50%100%80%80%40%70%30%50%10%60%20

162、%10%Will affect the industryWe already use30%21%22%State of the economy in home market14%17%Global economic developments18%Geopolitical challenges14%11%Competition from within the exhibition industry7%10%Sustainability/Climate4%10%Internal management challenges4%6%Impact of digitalisation4%4%Competi

163、tion with other media4%2%Impact of Covid-19 pandemic on the business7%3%Regulatory/Stakeholders issues4%2%Other12%Finance and Risk management Other support functions8232nd UFI Global Exhibition Barometer/January 2024 Detailed results for United Arab Emirates(14 answers in total)Situation of the indu

164、stry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:109%2024:124%Average for allcompanies20%20%80%80%Increased%9282nd halfof 202364361st halfof 20

165、247811112nd halfof 20248332nd UFI Global Exhibition Barometer/January 2024 Detailed results for United Arab Emirates(14 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%Ho

166、w do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%9022compared to82188432nd UFI Global Exhibition Barometer/January 2024 Detailed results for United Arab Emirates(14 an

167、swers in total)Most important business issues in the exhibition industry right nowGlobal United Arab EmiratesPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resource

168、sOther89%56%89%56%89%33%56%22%44%11%22%11%Will affect the industryWe already use19%22%State of the economy in home market17%17%Global economic developments17%Geopolitical challenges11%11%Competition from within the exhibition industry17%10%Sustainability/Climate3%10%Internal management challenges8%6

169、%Impact of digitalisation8%4%Competition with other media2%Impact of Covid-19 pandemic on the business3%Regulatory/Stakeholders issues2%Other12%Finance and Risk management Other support functions8532nd UFI Global Exhibition Barometer/January 2024 Detailed results for South Africa (16 answers in tota

170、l)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:85%2024:94%Average for allcompanies8%8%25%8%50%50%17%33%Increased%60332

171、nd halfof 202359351st halfof 20245329122nd halfof 20246678632nd UFI Global Exhibition Barometer/January 2024 Detailed results for South Africa (16 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared t

172、o 2019 and previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%334292022compared to43578732nd UFI Global Exhibition Barometer/January 2024 Detailed result

173、s for South Africa (16 answers in total)Most important business issues in the exhibition industry right nowGlobal South AfricaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent product

174、ionHuman ResourcesOther57%14%64%14%57%14%36%7%50%14%64%Will affect the industryWe already use14%32%22%State of the economy in home market12%17%Global economic developments5%Geopolitical challenges7%11%Competition from within the exhibition industry15%10%Sustainability/Climate2%10%Internal management

175、 challenges7%6%Impact of digitalisation15%4%Competition with other media2%2%Impact of Covid-19 pandemic on the business3%Regulatory/Stakeholders issues2%2%Other12%Finance and Risk management Other support functions8832nd UFI Global Exhibition Barometer/January 2024 Asia-Pacific8932nd UFI Global Exhi

176、bition Barometer/January 2024 Operations Asia-PacificAsia-Pacific6424845083360382nd halfof 20231st halfof 20242nd halfof 20242936World%2nd halfof 20231st halfof 20242nd halfof 202452822362483666226165Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024%I Dont

177、KnowReducedNoActivityNormalIncreased9032nd UFI Global Exhibition Barometer/January 2024 Turnover Asia-PacificRevenue compared to 2019WorldAsia-Pacificless than 50%50-75%75-100%more than 100%202320242023:95%2024:106%Average for allcompanies10%6%9%6%46%37%36%51%less than 50%50-75%75-100%more than 100%

178、202320242023:100%2024:115%Average for allcompanies6%4%10%4%43%35%41%57%9132nd UFI Global Exhibition Barometer/January 2024 Operating ProfitsAsia-PacificAsia-Pacific422022compared to2224131Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%L

179、oss48242683320221compared toWorld2023 Operating profit compared to 2019 and previous year%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss9232nd UFI Global Exhibition Barometer/January 2024 Workforce DevelopmentAsia-Pacific5541Asia-P

180、acific3Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%WorldHow do you plan to develop your workforce in the coming 6 months 524529332nd UFI Global Exhibition Barometer/January 2024 Most Important Business Issues-Key Factors for Business De

181、velopment -Asia-PacificMost important business issues in the exhibition industry right nowGlobalAsia-Pacific20%22%State of the economy in home market19%17%Global economic developments12%Geopolitical challenges11%11%Competition from within the exhibition industry10%10%Sustainability/Climate10%10%Inte

182、rnal management challenges4%6%Impact of digitalisation4%4%Competition with other media4%2%Impact of Covid-19 pandemic on the business4%3%Regulatory/Stakeholders issues3%2%Other12%9432nd UFI Global Exhibition Barometer/January 2024 Generative AI ApplicationsAsia-PacificPotential impact on exhibitions

183、 and current use of“generative AI”applications like ChatGPT and othersWill affect the industryWe already useSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesFinance and Risk managementOther support functionsOther79%29%77%25%64%19%55%13%55%14%45%8%6%Asia-Pacifi

184、cWorldSales,Marketing and Customer relationsResearch&DevelopmentEvent productionHuman ResourcesOther support functionsOther80%37%80%35%65%20%56%12%54%15%49%10%9%3%Finance and Risk management9532nd UFI Global Exhibition Barometer/January 2024 Detailed results for Australia(24 answers in total)Situati

185、on of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:106%2024:111%Average for allcompanies11%5%5%5%21%26%63%63%Increased%71242nd half

186、of 202350291st halfof 20245527182nd halfof 202451389632nd UFI Global Exhibition Barometer/January 2024 Detailed results for Australia(24 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and

187、 previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%45358662022compared to50509732nd UFI Global Exhibition Barometer/January 2024 Detailed results for Au

188、stralia(24 answers in total)Most important business issues in the exhibition industry right nowGlobal AustraliaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman Resour

189、cesOther84%26%58%21%68%21%58%21%42%11%47%5%Will affect the industryWe already use11%19%22%State of the economy in home market16%17%Global economic developments17%Geopolitical challenges13%11%Competition from within the exhibition industry11%10%Sustainability/Climate11%10%Internal management challeng

190、es3%6%Impact of digitalisation2%4%Competition with other media2%Impact of Covid-19 pandemic on the business5%3%Regulatory/Stakeholders issues3%2%Other12%Finance and Risk management Other support functions9832nd UFI Global Exhibition Barometer/January 2024 Detailed results for China(25 answers in tot

191、al)Situation of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:95%2024:99%Average for allcompanies6%6%6%6%65%35%24%53%Increased%52392

192、nd halfof 202335501st halfof 2024455052nd halfof 202491249932nd UFI Global Exhibition Barometer/January 2024 Detailed results for China(25 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 a

193、nd previous year%How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%47313132022compared to5739410032nd UFI Global Exhibition Barometer/January 2024 Detailed results fo

194、r China(25 answers in total)Most important business issues in the exhibition industry right nowGlobal ChinaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesO

195、ther86%18%77%9%68%23%59%5%59%5%55%9%Will affect the industryWe already use5%23%22%State of the economy in home market19%17%Global economic developments9%Geopolitical challenges8%11%Competition from within the exhibition industry6%10%Sustainability/Climate16%10%Internal management challenges3%6%Impac

196、t of digitalisation8%4%Competition with other media5%2%Impact of Covid-19 pandemic on the business2%3%Regulatory/Stakeholders issues2%2%Other12%Finance and Risk management Other support functions10132nd UFI Global Exhibition Barometer/January 2024 Detailed results for India(12 answers in total)Situa

197、tion of the industry operations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:127%2024:154%Average for allcompanies29%14%71%86%Increased%64182nd halfof 2023

198、58421st halfof 2024919182nd halfof 202410232nd UFI Global Exhibition Barometer/January 2024 Detailed results for India(12 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%

199、How do you plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%72022compared to802010332nd UFI Global Exhibition Barometer/January 2024 Detailed results for India(12 answers in to

200、tal)Most important business issues in the exhibition industry right nowGlobal IndiaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther57%43%71%57%57%29%57

201、%14%29%14%57%Will affect the industryWe already use29%20%22%State of the economy in home market13%17%Global economic developments13%Geopolitical challenges23%11%Competition from within the exhibition industry3%10%Sustainability/Climate13%10%Internal management challenges6%Impact of digitalisation4%C

202、ompetition with other media7%2%Impact of Covid-19 pandemic on the business7%3%Regulatory/Stakeholders issues2%Other12%Finance and Risk management Other support functions10432nd UFI Global Exhibition Barometer/January 2024 Detailed results for Malaysia(14 answers in total)Situation of the industry op

203、erations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:111%2024:107%Average for allcompanies8%54%54%46%38%Increased%75132nd halfof 202359121st halfof 202453

204、29122nd halfof 2024661218610532nd UFI Global Exhibition Barometer/January 2024 Detailed results for Malaysia(14 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you

205、 plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%5050201975252022compared to673310632nd UFI Global Exhibition Barometer/January 2024 Detailed results for Malaysia(14 answers in total)Mos

206、t important business issues in the exhibition industry right nowGlobal MalaysiaPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther71%43%79%36%64%29%50%14%

207、57%14%43%Will affect the industryWe already use14%19%22%State of the economy in home market25%17%Global economic developments8%Geopolitical challenges11%11%Competition from within the exhibition industry8%10%Sustainability/Climate8%10%Internal management challenges3%6%Impact of digitalisation3%4%Com

208、petition with other media8%2%Impact of Covid-19 pandemic on the business3%3%Regulatory/Stakeholders issues3%2%Other12%Finance and Risk management Other support functions10732nd UFI Global Exhibition Barometer/January 2024 Detailed results for Thailand(12 answers in total)Situation of the industry op

209、erations in the 2nd half of 2023,and current predictions for 2024I DontKnowReducedNoActivityNormalRevenue compared to 2019Revenue compared to 2019less than 50%50-75%75-100%more than 100%202320242023:80%2024:102%Average for allcompanies10%20%20%60%40%10%40%Increased%5082nd halfof 20238291st halfof 20

210、24703092nd halfof 202433810832nd UFI Global Exhibition Barometer/January 2024 Detailed results for Thailand(12 answers in total)Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2023 Operating profit compared to 2019 and previous year%How do you

211、plan to develop your workforce in the coming 6 months Overall,we will add additional staffWe will keep current staff numbers stableWe are looking to reduce staff%35729142022compared to366410932nd UFI Global Exhibition Barometer/January 2024 Detailed results for Thailand(12 answers in tota

212、l)Most important business issues in the exhibition industry right nowGlobal ThailandPotential impact on exhibitions and current use of“generative AI”applications like ChatGPT and others Sales,Marketing and Customer relations Research&DevelopmentEvent productionHuman ResourcesOther100%20%90%20%60%50%

213、10%40%60%Will affect the industryWe already use25%22%State of the economy in home market20%17%Global economic developments10%Geopolitical challenges10%11%Competition from within the exhibition industry20%10%Sustainability/Climate5%10%Internal management challenges6%Impact of digitalisation4%Competit

214、ion with other media5%2%Impact of Covid-19 pandemic on the business5%3%Regulatory/Stakeholders issues2%Other12%Finance and Risk management Other support functions11032nd UFI Global Exhibition Barometer/January 2024 Conclusion The year 2023 witnessed the full recovery of exhibitions,with revenues rea

215、ching a comparable level to 2019,on average.The outlook is very positive,with 2024 revenues expected to grow by an average of 15%.In terms of operating profits compared to 2019 levels,around half of the companies are declaring an increase of more than 10%for 2023,and one in four a stable one.Compare

216、d to 2022,six companies out of ten are declaring an increase of more than 10%.The 32nd Barometer asked companies their plans in terms of workforce development in the coming 6 months.Globally,52%of companies declare that they plan to increase their staff numbers,and 45%declare that they will keep cur

217、rent staff numbers stable.The 32nd Barometer asked companies to select the most important issues for their business in the coming year from a pre-defined list of ten issues,which,for the first time,included“Geopolitical challenges.Companies could list a multitude of issues.This edition highlights si

218、gnificant shifts when compared to the previous edition of the Barometer released six months ago:o The most pressing business issue declared in this edition is “State of the economy in home market”(22%of answers globally-compared with 14%six months ago).o Overall,“Global economic developments”come in

219、 as the second most important issue globally(17%of answers,compared to 12%six months ago),followed by“Geopolitical challenges”(12%).The Global Barometer survey has been constantly measuring the pulse of the exhibition industry for the past 16 years.This 32nd survey was concluded in January 2024.It i

220、ncludes data from 419 companies in 61 countries and regions.The report delivers outlooks and analysis for 19 focus countries and regions.In addition,it analyses 5 aggregated regional zones.The results highlight that in most markets around the world the exhibition industry fully recovered from the pa

221、ndemic slump in 2023.The outlook for 2024 is very positive,with the industry set up to achieve historical records on revenues.The 32nd Barometer surveyed participants operations for their company for the 2nd half of 2023(when compared to the year before),qualifying their level of activity as“increas

222、ed”,“normal”,“reduced”or“no activity”.It also gauged their predicted level of activity for the two halves of 2024.The level of operations has clearly picked up in the second half of 2023,with a large majority of companies from all regions declaring an increase.This trend will continue in 2024 with,o

223、n average,a percentage of companies reporting an increased activity ranging from 66%to 54%depending on the region.The 32nd Barometer asked participants for their companys gross turnover for 2023,and their expectations for 2024,compared to 2019.The survey also aimed to gather insights on the progress

224、ion of operating profits for 2023 compared to 2019 as well as the preceding year.It shall be noted that the results do not consider inflation that varies from one country to another.11132nd UFI Global Exhibition Barometer/January 2024 Conclusion o“Internal management challenges”(10%)and“Impact of di

225、gitalisation”(6%),which were the top 2 issues six months ago(with 21%and 17%of answers respectively),are now also preceded by“Competition from within the exhibition industry”(11%)and“Sustainability/Climate”(10%).The analysis of the trend around top business issues over the 2016-2024 period identifie

226、s several important shifts:o“Global economic developments”&“State of the economy in the home market”are back as the main issue,with 40%of answers.o“Geopolitical challenges”,aggregated with“Impact of COVID-19 pandemic on the business”,that both were not in the initial list of issues in 2016,appear,co

227、mbined,in second position with 15%of answers.o“Sustainability/Climate”combined with“Other stakeholders issues”is the fastest growing issue,having tripled from 4%of answers in 2016 to 13%in 2024.o“Competition from within the exhibition industry”(11%in 2024)has gone up slightly again since 2021 but re

228、mains less than half of what it represented in 2016(24%).o“Internal management challenges”now stands next,with 10%of answers,half of what it represented in the last 2 years.o“Impact of digitalisation”&“Competition with other media”combined has dropped from 30%or more in the last 2 years to 10%in 202

229、4.For a second time,the 32nd Barometer survey asked a specific question on the impact of generative AI on the exhibition industry,to shed light on this emerging digital transformation.The survey aimed to assess the current utilisation of AI across various business functions and gauge future expectat

230、ions.Globally,there is an overwhelming consensus that AI will affect the industry,with 91%of companies stating this,up from 87%in the previous edition.The areas expected to be most affected by the development of AI are:“Sales,Marketing and Customer relations”,“Research&Development”(both 80%)and“Even

231、t production”(65%).These are precisely the areas where generative AI applications are mostly used already(37%,35%,and 20%respectively).THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!THE NEXT GLOBAL BAROMETER SURVEY WILL BE CONDUCTED IN JUNE 2024 PLEASE PARTICIPATE!11232nd UFI Global Exhi

232、bition Barometer/January 2024 Appendix:Number of survey replies per country Total=419(in 61 countries/regions)North AmericaCanadaMexicoUSACentral&South AmericaArgentinaBoliviaBrazilChileColombiaCosta RicaEcuadorGuatemalaPanamaPeruUruguayEuropeAlbaniaBelgiumBulgariaCroatiaFinlandFranceGermanyGreeceHu

233、ngaryItalyLuxembourgNetherlandsPolandPortugalSloveniaSpainSwedenSwitzerlandTrkiyeUnited KingdomMiddle East&AfricaBahrainJordanKuwaitLebanonLibyaOmanQatarSaudi ArabiaSouth AfricaUnited Arab EmiratesAsia-PacificAustraliaAzerbaijanChinaHong KongIndiaIndonesiaJapanMacauMalaysiaMyanmarNew ZealandPakistan

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