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1、 BarometerReport based on the results of a survey concluded in June 2021UFI Global Exhibition27th Edition Southern AfricaGlobalUnited KingdomCentral&South AmericaMexicoUSThailandBrazilIndiaAustraliaIndonesiaMacauJapanRussian FederationSpainSouth KoreaSingaporeMACEOSFont:Proxima Nova AltFont:Proxima
2、Nova AltMalaysiaFrancePeruArgentina227th UFI Global Exhibition Barometer/July 2021 UFI Research:An OverviewGlobal ReportsAnalysing the global exhibition industry with global comparisons.Global Barometer Bi-annual report on industry developments.World Map of Venues Report on trends in venue space and
3、 project developments globally.Economic Impact Study Report on the value of exhibitions globally and regionally.United Nations Sustainable Development Goals Report on the economic,social&environmental impacts of a number of exhibition industry projects.Regular market overviews on UFIs chapter region
4、s.Euro Fair Statistics Annual list of certified data for Europe by country.The Trade Fair Industry in Asia Annual analysis of market developments for Asia&Pacific by country.The Exhibition Industry in MEA Overview of the exhibition market in the MEA region.The Exhibition Industry in Latin America Th
5、e first comprehensive overview by UFI of the exhibition industry Latin America.Focused reports on challenges and developments within the exhibition industry.COVID Related Research Data,reports,and standards covering the exhibitions industry.Global Visitor Insights&Global Exhibitor Insights Data driv
6、en research reports on visitor feedback and exhibitor expectations.Best Practices Compendiums Case studies of successful industry developments.Special Industry Topics A wide ranging selection of bespoke reports into specific industry topics.Regional ReportsTopical ReportsUFI Research Patron:Freeman
7、is the worlds leading brand experience company.They help their clients design,plan,and deliver immersive experiences for their most important audiences.Through comprehensive solutions including strategy,creative,logistics,digital solutions,and event technology,Freeman helps increase engagement and d
8、rive business results.What makes them different is their collaborative culture,intuitive knowledge,global perspective,and personalized approach.UFI Research is available at www.ufi.org/research 327th UFI Global Exhibition Barometer/July 2021 ContentsIntroductionResults globally Operations Reopening
9、ExhibitionsTurnover Operating profitsPublic Financial Support Workforce Perspectives Most Important Business Issues DigitisationFormat of Exhibitions in the Coming Years Physical,hybrid and digital eventsRegional and details results for selected marketsNorth America Mexico and USCentral&South Americ
10、a Brazil,Chile and ColombiaEurope France,Germany,Italy,Russian Federation,Spain,Turkey and UKMiddle East&Africa South Africa et UAEAsia&Pacific Australia,China,Hong Kong,India,Japan,Malaysia,Singapore,South Korea and ThailandConclusion Answers per country/region 040508354256427
11、th UFI Global Exhibition Barometer/July 2021 427th UFI Global Exhibition Barometer/July 2021 IntroductionAustralasia)in Australasia,IECA(Indonesia Exhibition Companies Association)in Indonesia,IEIA(Indian Exhibition Industry Association)in India,JEXA(Japan Exhibition Association)in Japan,MACEOS(Mala
12、ysian Association of Convention and Exhibition Organisers and Suppliers)in Malaysia,MFTA(Macau Fair Trade Association)in Macau,RUEF(Russian Union of Exhibitions and Fairs)in Russia,SECB(Singapore Exhibition&Convention Bureau)in Singapore,SISO(Society of Independent Show Organizers)for the US,TEA(Tha
13、i Exhibition Association)in Thailand,UBRAFE(Unio Brasileira dos Promotores Feiras)in Brazil and UNIMEV(French Meeting Industry Council)in France.Important remarksThe number of replies to the current survey(474 from 64 countries and regions-see full list at the end of the document)provides representa
14、tive results.However,the consolidated regional results may not reflect the situation of specific countries in that region.This is why the report also includes a set of detailed results for the 23 markets where a significant number of answers were obtained.Due to decimal rounding,the percentage value
15、s indicated in some charts may not exactly sum up to 100%.Questions related to this survey can be addressed to Christian Druart,UFI Research Manager,at researchufi.org This research is available online at www.ufi.org/research Welcome to the 27th edition of the“UFI Global Exhibition Barometer”survey.
16、This study is based on a global survey,conducted in June 2021.It represents up-to-date information on the status and outlook of the global exhibition industry as well as on 28 specific markets.UFI launched the barometer on the back of a global crisis the 2008 Financial Crisis-and this edition update
17、s and adds to the previous ones released in the past 18 months to produce an assessment on the impact of the COVID-19 pandemic on the exhibition industry,as well as projections for the future.With a record number of 474 participating companies,the reach of this barometer is unprecedented.It enables
18、us to share specific,vastly expanded insights into 23 markets and 5 regions.This is the result of global collaboration,and we wish to thank all the following associations who take part in the project:AAXO(The Association of African Exhibition Organizers)and EXSA(Exhibition and Events Association of
19、Southern Africa)in South Africa,AEO(Association of Event Organisers)in the UK,AFE(Spanish Trade Fairs Association)in Spain,AFEP(Asociacion de Ferias del Peru)in Peru,AFIDA(Asociacin Internacional de Ferias de Amrica)in Central&South America,AKEI(The Association of Korean Exhibition Industry)in South
20、 Korea,AMPROFEC(Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones)in Mexico,AOCA(Asociacin Argentina de Organizadores y Proveedores de Exposiciones,Congresos,Eventos y de Burs de Convenciones)in Argentina,EEAA(The Exhibition and Event Association of 527th UFI Global Exhibit
21、ion Barometer/July 2021 527th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsAsia&Pacific)and 22%and 20%of“normal activity”(27%in Asia&Pacific,30%in Europe and 35%in North America).While several markets reportedly reopened in June 2021,the majority of companies in all regi
22、ons expect both local and national exhibitions to open again in the coming 12 months,and international exhibitions to reopen in the first half of 2022.When asked what element would most help towards the“bounce-back”of exhibitions,the majority of companies rank“lifting of current travel restrictions”
23、(71%of answers),“readiness of exhibiting companies and visitors to participate again”(58%of answer),and“lifting of current public policies that apply locally to exhibitions”(55%of answers)as the key drivers.These“top 3”elements apply to all regions,except Middle East&Africa,where“mid-term visibility
24、 in terms of public policies,including travel restrictions”ranks third(with 45%).North America and Central&South America rank“readiness of exhibiting companies and visitors to participate again”as the most important of these three elements.The 27th Barometer surveyed participants monthly operations,
25、to qualify their level of activity as“normal”,“reduced”or“no activity”,from January 2021 and including their predictions until December 2021.These“company operations”include,for many companies and while face-to-face events are not possible,working into the development of digital solutions.Companies
26、were also asked when they believed exhibitions would open again in their city,and what element they considered most helpful towards the“bounce back”of exhibitions.Globally the situation is gradually improving:the proportion of companies globally expecting“no activity”for the last quarter of 2021 has
27、 fallen from 53%in January to less than 10%,while the proportion of companies with“normal activity”has increased from 12%to close to 50%.These results vary depending on region and are primarily driven by the currently confirmed or expected“reopening date”of exhibitions.Regional results indicate that
28、 the Middle East&Africa and Central&South America regions are likely to be more affected than others with a monthly average throughout 2020 of respectively 40%and 34%of“no activity”(31%in Europe,25%in North America and 23%in 627th UFI Global Exhibition Barometer/July 2021 Operations-Reopening Exhibi
29、tionsWorld Reported levels of exhibition industry operations throughout 2021I DontKnowReducedNoActivityNormal%533512Jan493713Feb444016Mar444016Apr434017May324919Jun5284622Jul6264127Aug9103942Sep963649Oct963649Nov1293247Dec727th UFI Global Exhibition Barometer/July 2021 Operations-Reopening Exhibitio
30、nsWorld%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?5263829Localexhibitions16344316Nationalexhibitions1151250249Internationalexhibitions1171%Lift of current travel restrictio
31、ns58%Readiness of exhibiting companies andvisitors to participate again55%Lift of current public policies that applylocally to exhibitions45%Mid-term visibility in terms of public policies,including travel restrictions40%Financial incentive packages(leading toreduced costs for the exhibitors)31%Rele
32、vant hygiene measures9%Other827th UFI Global Exhibition Barometer/July 2021 Turnover-Operating profits Regional results indicate that:The revenue drop anticipated for 2021 is highest in the Middle East&Africa and Central&South America(respectively only 35%and 37%of 2019 revenues),followed by Europe(
33、48%),Asia&Pacific(50%)and North America(55%).In terms of profits,the percentage of companies who have seen a loss for 2020 is 41%for North America,44%for the Asia&Pacific,51%for the Middle East&Africa,55%in Europe,and 59%for Central&South America.The 27th Barometer surveyed the participants expectat
34、ions for their companys 2021 gross turnover,when compared to 2019.The survey also questioned the evolution of operating profits for 2020 compared to the previous year.The following charts present:revenues from 2020,as declared in the previous survey conducted in December 2020 and projections for the
35、 full year 2021 compared to 2019,on average for all companies,and also broken down per level of revenue realised(0%of last year,less than 25%,etc.).the evolution of operating profits for 2020 and those for 2019(taken from the previous Barometer).On average globally,it is currently expected that 2021
36、 revenues will represent 47%of those of 2019.In terms of profits,51%of companies reported a loss in 2020,and 24%a reduction of their profit by more than 50%.826th UFI Global Exhibition Barometer/January 2021 927th UFI Global Exhibition Barometer/July 2021 Turnover-Operating ProfitsWorld Revenue comp
37、ared to 20190%less than 25%25-49%50-75%more than 75%202020212020:28%2021:48%Average for allcompanies5%3%43%16%36%31%13%35%4%14%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss4536385202020331027th UFI Global Exhibit
38、ion Barometer/July 2021 Public Financial Support Workforce Perspectives There was a higher reduction in workforce amongst companies in Central&South America(79%),the Middle East&Africa(73%)and North America(63%)than in Asia&Pacific(52%)and Europe(43%).10%of companies state they will have to permanen
39、tly close if there is no business for the next six months(5%in North America and Europe,10%in Central&South America,12%for the Middle East&Africa and 16%in Asia&Pacific).For 57%globally,“it will be hard,but we can keep our heads above water”,while 34%of companies consider they will manage(this propo
40、rtion varies from 23%in Central&South America to 41%in the Middle East&Africa).The 27th Barometer surveyed the impact of the COVID-19 crisis regarding public financial support,workforce reduction,and their perspectives in case of no business for the next 6 months.Overall,48%of companies have benefit
41、ted from some level of public financial support;for the majority of these,this represented less than 10%of their overall 2019 costs.This public support is stronger in Europe(65%)and Asia&Pacific(49%)than in North America(36%),the Middle East&Africa(18%)and Central&South America(8%).57%of companies h
42、ave had to reduce their workforce,over half of these have made reductions of more than 25%.1026th UFI Global Exhibition Barometer/January 2021 1127th UFI Global Exhibition Barometer/July 2021 Public Financial Support Workforce Perspectives WORLD Did your company benefit from public financial support
43、?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 2
44、5%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is
45、 no business for the next 6 months,which best applies?52%26%14%5%3%26%18%9%16%14%5%12%13%21%57%10%NOYES 48%NO 43%YES 57%WELL MANAGE34%WERE STRUGGLING66%1227th UFI Global Exhibition Barometer/July 2021 Most Important Business Issues Further insight is also provided by type of activity(for 3 main segm
46、ents:“Organiser”,“Venue only”and“Service provider only”).While“impact of COVID-19 pandemic on the business”remains the main issue for all respondents,“internal management challenges”and“competition from within the industry”are the second and third main issues for service providers(respectively 18%an
47、d 16%of respondents).Meanwhile,“Internal management challenges”ranks third for venues(18%)and organisers(16%).Companies were asked to identify the most important issues for their business in the coming year from a pre-defined list of eight issues.Multiple choices were proposed to get further insight
48、s for some answers.In line with results from the last Barometer six months ago,“impact of the COVID-19 pandemic on the business”and“state of the economy in home market”are considered to be the two most important business issues,selected by 29%and 19%of respondents.“Global economic developments”(15%o
49、f respondents)“impact of digitisation”(10%of respondents)and“internal management challenges”(9%of respondents)also remain high on the list of key business issues.The following pages show the consolidated results,for the world and by region.“impact of COVID-19 pandemic on the business”ranks higher in
50、 the Middle East&Africa(34%),“state of the economy in home market”ranks higher in Central&South America(26%),and“global economic developments”ranks higher in the Middle East&Africa(20%).1327th UFI Global Exhibition Barometer/July 2021 Top IssuesWorldFinance49%HumanResources38%BusinessModelAdjustment
51、s61%Other3%Internet25%Virtual Trade Show46%OtherSocial Media19%InternalProcess16%New Digital Products/Hybrid events58%(multiple answers possible)Results from previous survey-Dec 2020Results from current survey-June 2021Responding to customer digitalization needs38%Sustainability49%Other6%6%Health&sa
52、fety67%19%19%29%16%11%7%7%5%4%1%15%10%9%5%5%5%2%State of theeconomy in home market29%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibiti
53、on industryOther1426th UFI Global Exhibition Barometer/January 2021 Most important issues:detail by region and type of activity for the five top issues identified globally%20OrganiserVenue onlyService provider only5857162444103State of theeconomy in home marketGlobal economic d
54、evelopmentsImpact ofdigitisationInternalmanagementchallengesCompetitionfrom withinthe industryRegulatory/StakeholdersissuesCompetitionwith othermediaImpact of Covid-19pandemic onthe business%2627283430Impact of Covid-19pandemic onthe business2619172217State of theeconomy in home market912182014Globa
55、l economic developments7101389Impact ofdigitisation11139310Internal management challengesCentral&South AmericaEuropeAsia&PacificMiddle East&AfricaNorth America1527th UFI Global Exhibition Barometer/July 2021 Digitisation25%of survey participants stated that they have launched digital products not di
56、rectly related to existing exhibitions and 22%reported that they have developed a digital transformation strategy for the whole company.10%on average have created a designated function(like a Chief Digital Officer)in the upper/top management.With digitisation of product and services highlighted thro
57、ughout the pandemic,the Global Barometer looked into the state of digital activity in the exhibition industry.The following pages show the global results,followed by detailed results per region and industry segment.58%of respondents said that they have added digital services/products(such as apps,di
58、gital advertising and digital signage)to their existing exhibition offerings.This is especially the case in Asia&Pacific(67%).In addition,while 40%of respondents globally indicated that they have developed a digital transformation strategy for individual exhibitions and products,this number was high
59、er in North America,at 57%.And while 37%of respondents globally stated that they have digitised internal processes and workflows,this number was again higher in North America,at 54%).1627th UFI Global Exhibition Barometer/July 2021 Digitisation:World58%Added digital services/products around our exis
60、tingexhibitions(like apps,digital advertising,and digital signage)40%Developed a digital/transformation strategy for individualexhibitions/products37%Changed internal processes and workflows in our companyinto digital processes25%Launched digital products not directly related toexisting exhibitions2
61、2%Developed a digital/transformation strategyfor the whole company10%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)6%OtherActions put in place1727th UFI Global Exhibition Barometer/July 2021 Digitisation:World%65803447244202412472320OrganiserVen
62、ue onlyService provider onlyAdded digital services/products around our existing exhibitions(like apps,digital advertising,and digital signage)Developed a digital/transformation strategy for individual exhibitions/productsChanged internal processes and workflows in our company into digital processesL
63、aunched digital products not directly related to existing exhibitionsDeveloped a digital/transformation strategy for the whole companyCreated a designated function in the upper/top management(like a CDO,Head of Digital,etc.)49465855674457383435332241231815512Central&South Ameri
64、caEuropeAsia&PacificMiddle East&AfricaNorth AmericaActions put in place1827th UFI Global Exhibition Barometer/July 2021 Format of Exhibitions in the Coming YearsThe results show no significant differences across regions.The 27th Barometer focussed on possible driving trends for the format of exhibit
65、ions in the coming years,by asking companies to assess four different statements.As the same question was in the two previous editions of this research,the comparisons allow to identify trends.Global results indicate that:78%of companies(up from 64%six months ago and 57%12 months ago)of respondents
66、are confident that“COVID-19 confirms the value of face-to-face events”anticipating that the sector will bounce back quickly(39%“Yes,for sure”and 39%“Most probably”),while 20%are“Not sure”.46%-compared to 63%6 months ago and 57%12 months ago-believe that there will be“Less international physical exhi
67、bitions,and overall,less participants”(6%“Yes,for sure”and 39%“Most probably”),and 44%are“Not sure”.6%of companies 80%6 months ago and 82%12 months ago-consider that there is“A push towards hybrid events,more digital elements at events”(26%“Yes,for sure”and 50%“Most probably”).11%-down from 14%6 mon
68、ths ago and 17%12 months ago-agrees with the statement that“Virtual events replacing physical events”(3%“Yes,for sure”and 8%“Most probably”),36%are“Not sure”and 53%are stating“definitely not”.1927th UFI Global Exhibition Barometer/July 2021 Format of Exhibitions in the Coming YearsWorld39%39%18%2%2%
69、6%39%32%12%11%26%50%13%6%4%8%18%19%53%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall le
70、ss participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly3%2027th UFI Global Exhibition Barometer/July 2021 Physical,hybrid and digital eventsThere are no strong regional differences,although digital events have a stronger
71、relevance in Central&South America,where 31%of events organised in 2021 will be digital,and 53%of companies believe that digital events will represent more than 10%of their income for the next two years.Most venues have expanded their range of activities as physical events were limited:56%went for s
72、treaming of digital events,as broadcast studio 49%ran vaccination centres 35%held sports and/entertainment events stage 26%proposed their site to generate brand activations And 20%were used as temporary hospitals.The 27th Barometer introduced new questions to measure the current and projected levels
73、 of activities related to hybrid or digital events in relation to physical events.It also questioned venues about their expended activities during these Covid-19 times.Global results indicate that companies project that for the whole of 2021,50%of the events they will have run will be physical(on-si
74、te),30%“hybrid”and 20%digital.In terms of income for the next 2 years,61%of companies that answered the survey declare that physical&“hybrid”events will represent more than 50%of their income,and 59%consider that digital events will represent less than 10%.2127th UFI Global Exhibition Barometer/July
75、 2021 Physical,hybrid and digital events WorldNumber of fairs projected in 2021DigitalPhysicalHybrid20%50%30%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 3
76、0%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%10%6%1%0%6%6%2%1%37%21%3%Expanded activities(for venues only)Streaming of digital events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to generate brand activationsHospital5
77、6%49%35%26%20%2227th UFI Global Exhibition Barometer/July 2021 Part 2:Detailed results for 5 regions and 23 marketsNorth America:Mexico USCentral&South America:Brazil Chile Colombia Europe:France Germany Italy Russian Federation Spain Turkey United Kingdom Middle East&Africa:UAE South Africa Asia&Pa
78、cific:Australia China Hong Kong India Japan Malaysia Singapore South Korea Thailand 2327th UFI Global Exhibition Barometer/July 2021 North America2427th UFI Global Exhibition Barometer/July 2021 Situation of industry operations in 2021I DontKnowReducedNoActivityNormalWorld533512Jan493713Feb444016Mar
79、444016Apr434017May324919Jun5284622Jul6264127Aug9103942Sep963649Oct963649Nov1293247Dec642511Jan503911Feb464014Mar434017Apr335017May205723Jun155332Jul364842Aug332866Sep2374Oct363460Nov3393058Dec3North AmericaOperations-Reopening ExhibitionsNorth America2527th UFI Global Exhibition Barometer/July 2021
80、Operations-Reopening ExhibitionsNorth AmericaWhen do you believe exhibitions will open again in your city?World%not clearyet2022-H1later2021-H2already open5263829Localexhibitions16344316Nationalexhibitions1151250249Internationalexhibitions11273635Localexhibitions1344419Nationalexhibitions1114457296I
81、nternationalexhibitions111North America2627th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsNorth AmericaWhat do you believe would most help the“bounce back”of exhibitions?World71%Lift of current travel restrictions58%Readiness of exhibiting companies andvisitors to parti
82、cipate again55%Lift of current public policies that applylocally to exhibitions45%Mid-term visibility in terms of public policies,including travel restrictions40%Financial incentive packages(leading toreduced costs for the exhibitors)31%Relevant hygiene measures9%Other69%Readiness of exhibiting comp
83、anies andvisitors to participate again62%Lift of current travel restrictions57%Lift of current public policies that applylocally to exhibitions38%Mid-term visibility in terms of public policies,including travel restrictions38%Financial incentive packages(leading toreduced costs for the exhibitors)31
84、%Relevant hygiene measures14%OtherNorth America2727th UFI Global Exhibition Barometer/July 2021 TurnoverNorth AmericaRevenue compared to 2019North AmericaWorld0%less than 25%25-49%50-75%more than 75%202020212020:28%2021:48%Average for allcompanies5%3%43%16%36%31%13%35%4%14%0%less than 25%25-49%50-75
85、%more than 75%202020212020:36%2021:52%Average for allcompanies3%0%33%6%42%31%11%42%11%22%2827th UFI Global Exhibition Barometer/July 2021 Operating ProfitsNorth AmericaWorld%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss45363852020
86、20335532553241202022North America2927th UFI Global Exhibition Barometer/July 2021 Public Financial Support North America 64%18%15%0%3%Did your company benefit from public financial support?52%26%14%5%3%North AmericaWorldNoYes,for less than 10%of our 2019 overall costsYes,for between 10%an
87、d 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNONorth America 64%World 52%YESNorth America 36%World 48%3027th UFI Global Exhibition Barometer/July 2021 WorkforceNorth America24%15%22%2%Have you had to reduce your workfo
88、rce?26%18%9%16%14%12%12%12%12%5%North AmericaWorldNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumNONorth America 37%World 43%YESNorth America 63%World 57%3127th UFI Global Exhibition Ba
89、rometer/July 2021 Perspectives North America5%61%12%22%If there is no business for the next 6 months,which best applies?North AmericaWorld13%18%57%10%WELL MANAGENorth America 34%World 34%WERE STRUGGLINGNorth America 66%World 66%Its okay,we have extended our offering to other profitable work areasIts
90、 okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close down3227th UFI Global Exhibition Barometer/July 2021 Most Important Business Issues-Format of Exhibitions-North America Most important business issues in the exhibition industryNorth A
91、mericaGlobal19%19%29%16%11%7%7%5%4%1%12%10%13%4%4%7%5%State of theeconomy in home market27%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the ex
92、hibition industryOther35%53%10%3%49%34%14%26%45%13%11%5%8%28%62%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”
93、exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly3%3%3327th UFI Global Exhibition Barometer/July 2021 DigitisationNorth AmericaGlobal57%58%Developed a digital/transformation strategy for in
94、dividualexhibitions/products54%40%Changed internal processes and workflows in our companyinto digital processes46%37%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)32%25%Launched digital products not directly related toexisting exhibi
95、tions22%22%Developed a digital/transformation strategyfor the whole company16%10%Other8%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in North America and globallyNorth America3427th UFI Global Exhibition Barometer/July 2021 N
96、orth AmericaWorldDigitalPhysicalHybrid20%50%30%DigitalPhysicalHybrid14%52%34%Number of fairs projected in 2021North America3527th UFI Global Exhibition Barometer/July 2021 Respective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of
97、the next 2 yearsNorth AmericaWorldPhysicalLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%10%6%1%0%6%6%2%1%37%21%3%PhysicalLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%
98、Between 30%and 50%More than50%Digital3%0%0%0%10%0%3%0%0%15%0%3%38%28%3%3627th UFI Global Exhibition Barometer/July 2021 Expanded activities(for venues only)North AmericaNorth AmericaWorldStreaming of digital events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to gener
99、ate brand activationsHospital56%49%35%26%22%Streaming of digital events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to generate brand activationsHospital75%25%25%50%0%3727th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico Situation of industry o
100、perations in 2021I DontKnowReducedNoActivityNormal%67286Jan56396Feb395011Mar335017Apr265816May216316Jun175628Jul665335Aug662959Sep62272Oct64153Nov6194431Dec(21 answers in total)3827th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico%not clearyet2022-H1later2021-H2already openWhe
101、n do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?173548Localexhibitions294329Nationalexhibitions652356Internationalexhibitions67%Readiness of exhibiting companies andvisitors to participate again57%Lift of current public poli
102、cies that applylocally to exhibitions52%Lift of current travel restrictions38%Financial incentive packages(leading toreduced costs for the exhibitors)33%Mid-term visibility in terms of public policies,including travel restrictions33%Relevant hygiene measures10%Other(21 answers in total)3927th UFI Gl
103、obal Exhibition Barometer/July 2021 Detailed results for Mexico Revenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:33%2021:53%Average for allcompanies0%0%39%0%44%35%11%45%6%20%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Redu
104、ced by more than 50%Loss4333552020(21 answers in total)4027th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico Did your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes
105、,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to ot
106、her profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?90%0%10%0%0%15%10%10%10%35%20%0%30%5%5%60%NOYES 1
107、0%NO 25%YES 75%WELL MANAGE35%WERE STRUGGLING65%(21 answers in total)4127th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico Most important business issues in the exhibition industryMexicoGlobal19%20%29%16%11%16%11%7%7%5%4%4%4%4%4%1%13%State of theeconomy in home market25%Impact
108、of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther26%63%11%47%40%13%33%56%11%11%32%58%Format of exhibitions in the coming year
109、sNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the
110、value of face to face events-sector bounces back quickly(21 answers in total)4227th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico Global52%58%Developed a digital/transformation strategy for individualexhibitions/products43%40%Changed internal processes and workflows in our co
111、mpanyinto digital processes33%37%Launched digital products not directly related toexisting exhibitions29%25%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)24%22%Other10%10%Developed a digital/transformation strategyfor the whole compa
112、ny10%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Mexico and globallyMexico(21 answers in total)4327th UFI Global Exhibition Barometer/July 2021 Detailed results for Mexico Number of fairs projected in 2021DigitalPhysicalH
113、ybrid13%49%38%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital5%0%0%0
114、%16%0%0%0%0%26%0%5%32%16%0%(21 answers in total)4427th UFI Global Exhibition Barometer/July 2021 Detailed results for US Situation of industry operations in 2021I DontKnowReducedNoActivityNormal%631919Jan473320Feb532720Mar532720Apr404020May204733Jun134740Jul74053Aug2179Sep1981Oct62471Nov1388Dec(18 a
115、nswers in total)4527th UFI Global Exhibition Barometer/July 2021 Detailed results for US%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?313333Localexhibitions2334815Nationalexhi
116、bitions222960266Internationalexhibitions22278%Lift of current travel restrictions78%Readiness of exhibiting companies andvisitors to participate again56%Lift of current public policies that applylocally to exhibitions39%Mid-term visibility in terms of public policies,including travel restrictions33%
117、Financial incentive packages(leading toreduced costs for the exhibitors)22%Relevant hygiene measures22%Other(18 answers in total)4627th UFI Global Exhibition Barometer/July 2021 Detailed results for US Revenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:39%2021:50%Average fo
118、r allcompanies7%0%27%7%40%29%7%43%20%21%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss76639172020(18 answers in total)4727th UFI Global Exhibition Barometer/July 2021 Detailed results for US Did your company benef
119、it from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work a
120、llowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to r
121、educe your workforce?If there is no business for the next 6 months,which best applies?31%44%25%0%0%28%11%17%17%17%6%6%17%17%61%6%NOYES 69%NO 39%YES 61%WELL MANAGE33%WERE STRUGGLING67%(18 answers in total)4827th UFI Global Exhibition Barometer/July 2021 Detailed results for US Most important business
122、 issues in the exhibition industryUSAGlobal19%18%29%16%11%7%7%5%4%1%12%10%10%2%8%8%4%State of theeconomy in home market27%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other medi
123、aCompetition from within the exhibition industryOther44%39%11%6%6%53%24%18%24%35%6%24%12%6%29%65%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at e
124、ventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(18 answers in total)4927th UFI Global Exhibition Barometer/July 2021 Detailed results for US Global56%58%C
125、hanged internal processes and workflows in our companyinto digital processes50%40%Developed a digital/transformation strategy for individualexhibitions/products44%37%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)28%25%Developed a dig
126、ital/transformation strategyfor the whole company22%22%Launched digital products not directly related toexisting exhibitions6%10%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)6%6%OtherDigitisation:implementation in USA and globallyUSA(18 answers in total)5
127、027th UFI Global Exhibition Barometer/July 2021 Detailed results for US Number of fairs projected in 2021DigitalPhysicalHybrid16%60%24%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%B
128、etween 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital0%0%0%0%0%0%6%0%0%6%0%0%44%39%6%(18 answers in total)5127th UFI Global Exhibition Barometer/July 2021 Central&South America5227th UFI Global Exhibition Barometer/July 2021 Operations-Reo
129、pening ExhibitionsCentral&South AmericaSituation of industry operations in 2021I DontKnowReducedNoActivityNormalWorld533512Jan493713Feb444016Mar444016Apr434017May324919Jun5284622Jul6264127Aug9103942Sep963649Oct963649Nov1293247Dec58329Jan553511Feb493912Mar493912Apr513613May394714Jun11343817Jul1130382
130、1Aug11174231Sep1384436Oct1364338Nov16104232DecCentral&South America5327th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsCentral&South AmericaWhen do you believe exhibitions will open again in your city?World%not clearyet2022-H1later2021-H2already open5263829Localexhibitio
131、ns16344316Nationalexhibitions1151250249Internationalexhibitions117264717Localexhibitions2840483Nationalexhibitions12155624Internationalexhibitions1233Central&South America5427th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsCentral&South AmericaWhat do you believe would m
132、ost help the“bounce back”of exhibitions?World71%Lift of current travel restrictions58%Readiness of exhibiting companies andvisitors to participate again55%Lift of current public policies that applylocally to exhibitions45%Mid-term visibility in terms of public policies,including travel restrictions4
133、0%Financial incentive packages(leading toreduced costs for the exhibitors)31%Relevant hygiene measures9%Other63%Readiness of exhibiting companies andvisitors to participate again62%Lift of current public policies that applylocally to exhibitions51%Lift of current travel restrictions45%Financial ince
134、ntive packages(leading toreduced costs for the exhibitors)41%Mid-term visibility in terms of public policies,including travel restrictions34%Relevant hygiene measures13%OtherCentral&South America5527th UFI Global Exhibition Barometer/July 2021 Turnover Central&South AmericaRevenue compared to 2019Ce
135、ntral&South AmericaWorld0%less than 25%25-49%50-75%more than 75%202020212020:28%2021:48%Average for allcompanies5%3%43%16%36%31%13%35%4%14%0%less than 25%25-49%50-75%more than 75%202020212020:23%2021:32%Average for allcompanies4%5%60%24%26%38%8%27%3%6%5627th UFI Global Exhibition Barometer/July 2021
136、 Operating ProfitsCentral&South AmericaWorld%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss4536385202020334037486620203Central&South America5727th UFI Global Exhibition Barometer/July 2021 Public Financial Support Centra
137、l&South America92%0%8%0%0%Did your company benefit from public financial support?52%26%14%5%3%NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNOCentral&
138、South America 92%World 52%YESCentral&South America 8%World 48%Central&South AmericaWorld5827th UFI Global Exhibition Barometer/July 2021 WorkforceCentral&South America33%14%14%5%5%16%14%Have you had to reduce your workforce?26%18%9%16%14%12%5%No,thanks to savingsNo,thanks to governmental support/sho
139、rt time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumNOCentral&South America 21%World 43%YESCentral&South America 79%World 57%Central&South AmericaWorld5927th UFI Global Exhibition Barometer/July 2021 PerspectivesCentral&South America10%68%13%10%If
140、 there is no business for the next 6 months,which best applies?13%18%57%10%WELL MANAGECentral&South America 23%World 34%WERE STRUGGLINGCentral&South America 78%World 66%Its okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we c
141、an keep our heads above waterIm afraid wed have to close downCentral&South AmericaWorld6027th UFI Global Exhibition Barometer/July 2021 Most Important Business Issues-Format of Exhibitions-Central&South AmericaMost important business issues in the exhibition industryCentral&South AmericaGlobal19%29%
142、16%11%7%7%7%5%4%1%9%7%11%5%6%2%State of theeconomy in home market26%26%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOth
143、er28%31%32%4%4%13%38%37%13%37%49%12%1%11%17%21%10%42%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions
144、,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly6127th UFI Global Exhibition Barometer/July 2021 DigitisationCentral&South AmericaGlobal49%58%Added digital services/products around our existingexhibi
145、tions(like apps,digital advertising,and digital signage)44%40%Developed a digital/transformation strategy for individualexhibitions/products31%37%Changed internal processes and workflows in our companyinto digital processes31%25%Launched digital products not directly related toexisting exhibitions19
146、%22%Developed a digital/transformation strategyfor the whole company8%10%Other1%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Central and South America and globallyCentral&South America6227th UFI Global Exhibition Barometer
147、/July 2021 Number of fairs projected in 2021Central&South AmericaCentral&South AmericaWorldDigitalPhysicalHybrid31%40%29%DigitalPhysicalHybrid20%50%30%6327th UFI Global Exhibition Barometer/July 2021 Respective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES
148、estimated for the income of the next 2 yearsCentral&South AmericaWorldPhysicalLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%10%6%1%0%6%6%2%1%37%21%3%PhysicalLess than10%Between 10%and 30%Between 30%and 50%More t
149、han50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital5%1%0%0%14%12%1%1%5%10%8%3%22%14%3%6427th UFI Global Exhibition Barometer/July 2021 Expanded activities(for venues only)Central&South AmericaCentral&South AmericaWorldStreaming of digital events(broadcast studio)Vaccination cen
150、treSports and/entertainment events stageSite to generate brand activationsHospital56%49%35%26%22%Streaming of digital events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to generate brand activationsHospital63%32%26%21%21%6527th UFI Global Exhibition Barometer/July 20
151、21 Detailed results for Brazil Situation of industry operations in 2021I DontKnowReducedNoActivityNormal%385013Jan444413Feb444413Mar444413Apr384419May384419Jun432929Jul432929Aug7144336Sep883846Oct883154Nov883154Dec(17 answers in total)6627th UFI Global Exhibition Barometer/July 2021 Detailed results
152、 for Brazil%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?44315012Localexhibitions444250Nationalexhibitions51455235Internationalexhibitions65%Readiness of exhibiting companies
153、andvisitors to participate again59%Lift of current public policies that applylocally to exhibitions59%Mid-term visibility in terms of public policies,including travel restrictions47%Relevant hygiene measures29%Financial incentive packages(leading toreduced costs for the exhibitors)24%Lift of current
154、 travel restrictions12%Other(17 answers in total)6727th UFI Global Exhibition Barometer/July 2021 Detailed results for Brazil Revenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:23%2021:39%Average for allcompanies0%0%55%36%36%27%9%27%0%9%Operating Profits%Increaseof morethan
155、 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss364312592020(17 answers in total)6827th UFI Global Exhibition Barometer/July 2021 Detailed results for Brazil Did your company benefit from public financial support?NoYes,for less than 10%of our 2019 over
156、all costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut
157、down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which
158、 best applies?100%0%0%0%0%0%0%0%0%0%67%33%13%0%81%6%NOYES 0%NO 67%YES 33%WELL MANAGE13%WERE STRUGGLING88%(17 answers in total)6927th UFI Global Exhibition Barometer/July 2021 Detailed results for Brazil Most important business issues in the exhibition industryBrazilGlobal19%24%29%16%11%7%7%7%5%4%1%1
159、7%5%12%5%0%2%State of theeconomy in home market29%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther19%50%31%38%46%15%3
160、8%44%19%6%19%6%69%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virt
161、ual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(17 answers in total)7027th UFI Global Exhibition Barometer/July 2021 Detailed results for Brazil Global18%58%Added digital services/products around our existingexhibitions(like apps,dig
162、ital advertising,and digital signage)6%40%Developed a digital/transformation strategy for individualexhibitions/products6%37%Changed internal processes and workflows in our companyinto digital processes6%25%Launched digital products not directly related toexisting exhibitions6%22%Developed a digital
163、/transformation strategyfor the whole company0%10%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)0%6%OtherDigitisation:implementation in Brazil and globallyBrazil(17 answers in total)7127th UFI Global Exhibition Barometer/July 2021 Detailed results for Braz
164、il Number of fairs projected in 2021DigitalPhysicalHybrid24%49%26%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10
165、%and 30%Between 30%and 50%More than50%Digital6%0%0%0%0%19%6%0%0%13%0%0%25%31%0%(17 answers in total)7227th UFI Global Exhibition Barometer/July 2021 Detailed results for ChileSituation of industry operations in 2021I DontKnowReducedNoActivityNormal%543115Jan58338Feb463815Mar502921Apr542323May424217J
166、un22332222Jul22223322Aug30102040Sep303040Oct203050Nov224433Dec(16 answers in total)7327th UFI Global Exhibition Barometer/July 2021 Detailed results for Chile%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help th
167、e“bounce back”of exhibitions?14324311Localexhibitions1347373Nationalexhibitions9225217Internationalexhibitions69%Lift of current public policies that applylocally to exhibitions63%Lift of current travel restrictions63%Financial incentive packages(leading toreduced costs for the exhibitors)56%Mid-ter
168、m visibility in terms of public policies,including travel restrictions44%Readiness of exhibiting companies andvisitors to participate again25%Relevant hygiene measures13%Other(16 answers in total)7427th UFI Global Exhibition Barometer/July 2021 Revenue compared to 20190%less than 25%25-49%50-75%more
169、 than 75%20212021:28%Average for allcompanies9%27%27%36%0%Detailed results for ChileOperating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss20(16 answers in total)7527th UFI Global Exhibition Barometer/July 2021 Detailed re
170、sults for ChileDid your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to g
171、overnmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid we
172、d have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?87%0%0%0%13%6%12%18%24%24%18%0%0%19%69%13%NOYES 13%NO 18%YES 82%WELL MANAGE19%WERE STRUGGLING81%(16 answers in total)7627th UFI Global Exhibition Barometer/July 2021 Detailed re
173、sults for ChileMost important business issues in the exhibition industryChileGlobal19%29%29%16%11%7%7%5%4%1%11%3%8%8%8%5%5%State of theeconomy in home market24%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofd
174、igitisationCompetition with other mediaCompetition from within the exhibition industryOther21%36%29%7%7%31%23%31%15%36%50%7%7%14%21%29%7%29%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towar
175、ds“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(16 answers in total)7727th UFI Global Exhibition Barometer/July
176、 2021 Detailed results for ChileGlobal63%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)56%40%Developed a digital/transformation strategy for individualexhibitions/products50%37%Changed internal processes and workflows in our compa
177、nyinto digital processes31%25%Launched digital products not directly related toexisting exhibitions31%22%Developed a digital/transformation strategyfor the whole company13%10%Other6%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementatio
178、n in Chile and globallyChile(16 answers in total)7827th UFI Global Exhibition Barometer/July 2021 Detailed results for ChileNumber of fairs projected in 2021DigitalPhysicalHybrid59%17%24%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estim
179、ated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital15%8%0%0%8%0%0%8%0%15%15%0%8%23%0%(16 answers in total)7927th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia
180、Situation of industry operations in 2021I DontKnowReducedNoActivityNormal%65305Jan533216Feb474211Mar424711Apr583211May334422Jun11175022Jul12125324Aug11113939Sep1163944Oct12123541Nov12124729Dec(21 answers in total)8027th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia%not clea
181、ryet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?205420Localexhibitions33439507Nationalexhibitions331052317Internationalexhibitions3371%Readiness of exhibiting companies andvisitors to pa
182、rticipate again71%Financial incentive packages(leading toreduced costs for the exhibitors)52%Lift of current travel restrictions52%Lift of current public policies that applylocally to exhibitions33%Mid-term visibility in terms of public policies,including travel restrictions29%Relevant hygiene measu
183、res14%Other(21 answers in total)8127th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia Revenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:25%2021:33%Average for allcompanies6%6%65%11%12%50%12%28%6%6%Operating Profits%Increaseof morethan 10%Stable(bet
184、ween-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss623652020(21 answers in total)8227th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia Did your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,fo
185、r between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the min
186、imumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?9
187、1%9%0%0%0%0%5%5%15%10%10%55%5%25%55%15%NOYES 9%NO 5%YES 95%WELL MANAGE30%WERE STRUGGLING70%(21 answers in total)8327th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia Most important business issues in the exhibition industryColombiaGlobal19%23%29%16%11%7%7%5%4%1%8%15%9%9%11%2
188、%2%State of theeconomy in home market21%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther42%26%26%5%13%40%33%13%50%33%
189、17%17%17%11%11%44%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virt
190、ual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(21 answers in total)8427th UFI Global Exhibition Barometer/July 2021 Detailed results for Colombia Global33%58%Developed a digital/transformation strategy for individualexhibitions/prod
191、ucts33%40%Launched digital products not directly related toexisting exhibitions14%37%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)14%25%Changed internal processes and workflows in our companyinto digital processes10%22%Developed a d
192、igital/transformation strategyfor the whole company5%10%Other0%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Colombia and globallyColombia(21 answers in total)8527th UFI Global Exhibition Barometer/July 2021 Detailed result
193、s for Colombia Number of fairs projected in 2021DigitalPhysicalHybrid26%32%42%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than1
194、0%Between 10%and 30%Between 30%and 50%More than50%Digital0%0%0%0%21%11%0%0%5%11%5%0%37%5%5%(21 answers in total)8627th UFI Global Exhibition Barometer/July 2021 Europe8727th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsEuropeSituation of industry operations in 2021I Dont
195、KnowReducedNoActivityNormalWorld533512Jan493713Feb444016Mar444016Apr434017May324919Jun5284622Jul6264127Aug9103942Sep963649Oct963649Nov1293247Dec612910Jan583012Feb523414Mar493318Apr414019May285121Jun3264922Jul4323925Aug873451Sep753157Oct843157Nov1082855DecEurope8827th UFI Global Exhibition Barometer/
196、July 2021 Operations-Reopening ExhibitionsEuropeWhen do you believe exhibitions will open again in your city?World%not clearyet2022-H1later2021-H2already open5263829Localexhibitions16344316Nationalexhibitions1151250249Internationalexhibitions114273532Localexhibitions25304418Nationalexhibitions224943
197、2914Internationalexhibitions22Europe8927th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsEuropeWhat do you believe would most help the“bounce back”of exhibitions?World71%Lift of current travel restrictions58%Readiness of exhibiting companies andvisitors to participate aga
198、in55%Lift of current public policies that applylocally to exhibitions45%Mid-term visibility in terms of public policies,including travel restrictions40%Financial incentive packages(leading toreduced costs for the exhibitors)31%Relevant hygiene measures9%Other77%Lift of current travel restrictions61%
199、Readiness of exhibiting companies andvisitors to participate again54%Lift of current public policies that applylocally to exhibitions47%Mid-term visibility in terms of public policies,including travel restrictions39%Financial incentive packages(leading toreduced costs for the exhibitors)28%Relevant
200、hygiene measures6%OtherEurope9027th UFI Global Exhibition Barometer/July 2021 TurnoverEuropeRevenue compared to 2019EuropeWorld0%less than 25%25-49%50-75%more than 75%202020212020:28%2021:48%Average for allcompanies5%3%43%16%36%31%13%35%4%14%0%less than 25%25-49%50-75%more than 75%202020212020:32%20
201、21:45%Average for allcompanies5%3%31%12%47%35%13%37%5%13%9127th UFI Global Exhibition Barometer/July 2021 Operating profitsEuropeWorld%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss453638520202033434244520202022Europe922
202、7th UFI Global Exhibition Barometer/July 2021 Public Financial Support Europe35%30%21%10%3%Did your company benefit from public financial support?52%26%14%5%3%EuropeWorldNoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of ou
203、r 2019 overall costsYes,for more than 50%of our 2019 overall costsNOEurope 35%World 52%YESEurope 65%World 48%9327th UFI Global Exhibition Barometer/July 2021 Workforce Europe4%12%17%6%32%25%3%Have you had to reduce your workforce?26%18%9%16%14%12%5%EuropeWorldNo,thanks to savingsNo,thanks to governm
204、ental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumNOEurope 57%World 43%YESEurope 43%World 57%9427th UFI Global Exhibition Barometer/July 2021 PerspectivesEurope5%59%27%9%If there is no business for the next 6 months,which best a
205、pplies?EuropeWorld13%18%57%10%WELL MANAGEEurope 36%World 34%WERE STRUGGLINGEurope 64%World 66%Its okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close down9527th UFI Glo
206、bal Exhibition Barometer/July 2021 Most Important Business Issues-Format of Exhibitions-EuropeMost important business issues in the exhibition industryEuropeGlobal19%17%29%16%11%7%7%5%4%1%18%13%9%4%4%5%2%State of theeconomy in home market28%Impact of Covid-19 pandemicon the businessGlobal economic d
207、evelopmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther40%44%12%3%1%6%45%40%9%23%52%13%7%5%14%25%58%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at
208、allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces
209、 back quickly3%9627th UFI Global Exhibition Barometer/July 2021 Digitisation EuropeGlobal58%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)38%40%Developed a digital/transformation strategy for individualexhibitions/products38%37%Ch
210、anged internal processes and workflows in our companyinto digital processes25%25%Developed a digital/transformation strategyfor the whole company24%22%Launched digital products not directly related toexisting exhibitions15%10%Created a designated function in the upper/top management(like a CDO,Head
211、of Digital,etc.)6%6%OtherDigitisation:implementation in Europe and globallyEurope9727th UFI Global Exhibition Barometer/July 2021 Number of fairs projected in 2021 EuropeEuropeWorldDigitalPhysicalHybrid20%50%30%DigitalPhysicalHybrid15%56%29%9827th UFI Global Exhibition Barometer/July 2021 Respective
212、 contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsEuropeWorldPhysicalLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%10%6%1%0%6%6
213、%2%1%37%21%3%PhysicalLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital5%1%0%0%8%3%1%1%8%2%1%0%46%21%2%9927th UFI Global Exhibition Barometer/July 2021 Expanded activities(for venues only)EuropeEuropeWorldStreaming of digit
214、al events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to generate brand activationsHospital56%49%35%26%22%Streaming of digital events(broadcast studio)Vaccination centreSports and/entertainment events stageSite to generate brand activationsHospital57%54%32%24%24%1002
215、7th UFI Global Exhibition Barometer/July 2021 Detailed results for FranceSituation of industry operations in 2021I DontKnowReducedNoActivityNormal%55405Jan55405Feb553214Mar602515Apr503218May105535Jun114742Jul323732Aug111674Sep1151174Oct1151174Nov161668Dec(21 answers in total)10127th UFI Global Exhib
216、ition Barometer/July 2021 Detailed results for France%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?64263034Localexhibitions54314416Nationalexhibitions151039297Internationalexh
217、ibitions81%Lift of current travel restrictions67%Lift of current public policies that applylocally to exhibitions62%Mid-term visibility in terms of public policies,including travel restrictions43%Financial incentive packages(leading toreduced costs for the exhibitors)33%Readiness of exhibiting compa
218、nies andvisitors to participate again33%Relevant hygiene measures0%Other(21 answers in total)10227th UFI Global Exhibition Barometer/July 2021 Detailed results for FranceRevenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:29%2021:49%Average for allcompanies0%12%36%6%55%24%9%
219、53%0%6%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss20020(21 answers in total)10327th UFI Global Exhibition Barometer/July 2021 Detailed results for FranceDid your company benefit from public financial support?No
220、Yes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Y
221、es,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no
222、 business for the next 6 months,which best applies?14%10%48%29%0%14%62%0%19%0%0%5%19%48%19%14%NOYES 86%NO 76%YES 24%WELL MANAGE67%WERE STRUGGLING33%(21 answers in total)10427th UFI Global Exhibition Barometer/July 2021 Detailed results for FranceMost important business issues in the exhibition indus
223、tryFranceGlobal19%7%29%16%11%7%7%5%4%1%11%20%13%4%7%7%2%State of theeconomy in home market30%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the
224、exhibition industryOther53%32%16%6%53%35%6%20%50%20%5%5%11%50%39%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical
225、”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(21 answers in total)10527th UFI Global Exhibition Barometer/July 2021 Detailed results for FranceGlobal48%58%Added digital services/produc
226、ts around our existingexhibitions(like apps,digital advertising,and digital signage)33%40%Developed a digital/transformation strategy for individualexhibitions/products29%37%Changed internal processes and workflows in our companyinto digital processes24%25%Developed a digital/transformation strategy
227、for the whole company10%22%Launched digital products not directly related toexisting exhibitions10%10%Other0%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in France and globallyFrance(21 answers in total)10627th UFI Global Exh
228、ibition Barometer/July 2021 Detailed results for FranceNumber of fairs projected in 2021DigitalPhysicalHybrid10%62%28%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%
229、Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital5%0%0%0%11%5%0%0%5%0%0%0%53%21%0%(21 answers in total)10727th UFI Global Exhibition Barometer/July 2021 Detailed results for GermanySituation of industry operations in 2021I DontKnowReducedNoActivityNorm
230、al%602020Jan552520Feb582121Mar423721Apr423721May423721Jun5215321Jul11264221Aug1765622Sep175628Oct175628Nov1765028Dec(20 answers in total)10827th UFI Global Exhibition Barometer/July 2021 Detailed results for Germany%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open
231、again in your city?What do you believe would most help the“bounce back”of exhibitions?6274818Localexhibitions63358Nationalexhibitions3116029Internationalexhibitions395%Lift of current travel restrictions74%Readiness of exhibiting companies andvisitors to participate again68%Lift of current public po
232、licies that applylocally to exhibitions37%Mid-term visibility in terms of public policies,including travel restrictions37%Relevant hygiene measures16%Financial incentive packages(leading toreduced costs for the exhibitors)11%Other(20 answers in total)10927th UFI Global Exhibition Barometer/July 2021
233、 Detailed results for GermanyRevenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:45%2021:35%Average for allcompanies0%0%13%31%67%44%0%13%20%13%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss5631662019
234、0(20 answers in total)11027th UFI Global Exhibition Barometer/July 2021 Detailed results for GermanyDid your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 20
235、19 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts oka
236、y,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?61%6%11%11%11%37%26%21%5%5%5%0%16%21%58%5%NOYES 39%NO 63%YES 37%WELL MANAGE37%WER
237、E STRUGGLING63%(20 answers in total)11127th UFI Global Exhibition Barometer/July 2021 Detailed results for GermanyMost important business issues in the exhibition industryGermanyGlobal19%11%29%16%11%7%7%7%5%4%1%21%18%9%4%5%2%State of theeconomy in home market23%Impact of Covid-19 pandemicon the busi
238、nessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther58%16%11%16%13%44%38%6%28%56%11%6%5%11%84%Format of exhibitions in the coming yearsNot sure at allNot sure
239、at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face eve
240、nts-sector bounces back quickly(20 answers in total)11227th UFI Global Exhibition Barometer/July 2021 Detailed results for GermanyGlobal60%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)45%40%Developed a digital/transformation stra
241、tegy for individualexhibitions/products40%37%Launched digital products not directly related toexisting exhibitions25%25%Changed internal processes and workflows in our companyinto digital processes10%22%Developed a digital/transformation strategyfor the whole company5%10%Other0%6%Created a designate
242、d function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Germany and globallyGermany(20 answers in total)11327th UFI Global Exhibition Barometer/July 2021 Detailed results for GermanyNumber of fairs projected in 2021DigitalPhysicalHybrid44%28%28%PhysicalR
243、espective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital0%0%0%0%6%0%0%0%6%0%0%0%44%33%
244、11%(20 answers in total)11427th UFI Global Exhibition Barometer/July 2021 Detailed results for ItalySituation of industry operations in 2021I DontKnowReducedNoActivityNormal%55405Jan65305Feb65305Mar55405Apr50455May10855Jun68311Jul335017Aug3961Sep3367Oct3565Nov3565Dec(21 answers in total)11527th UFI
245、Global Exhibition Barometer/July 2021 Detailed results for Italy%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?6303330Localexhibitions9293429Nationalexhibitions37274717Internat
246、ionalexhibitions68%Lift of current travel restrictions53%Readiness of exhibiting companies andvisitors to participate again42%Lift of current public policies that applylocally to exhibitions37%Mid-term visibility in terms of public policies,including travel restrictions26%Financial incentive package
247、s(leading toreduced costs for the exhibitors)21%Relevant hygiene measures16%Other(21 answers in total)11627th UFI Global Exhibition Barometer/July 2021 Detailed results for ItalyRevenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:26%2021:43%Average for allcompanies11%6%33%17
248、%56%28%0%44%0%6%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss6338202020(21 answers in total)11727th UFI Global Exhibition Barometer/July 2021 Detailed results for ItalyDid your company benefit from public financi
249、al support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Y
250、es,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?I
251、f there is no business for the next 6 months,which best applies?26%63%11%0%0%21%53%11%5%5%5%0%0%21%79%0%NOYES 74%NO 74%YES 26%WELL MANAGE21%WERE STRUGGLING79%(21 answers in total)11827th UFI Global Exhibition Barometer/July 2021 Detailed results for ItalyMost important business issues in the exhibit
252、ion industryItalyGlobal19%10%29%16%11%7%7%5%4%1%24%16%9%5%10%2%2%State of theeconomy in home market22%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from wi
253、thin the exhibition industryOther28%61%6%6%6%24%65%6%28%44%22%6%6%22%72%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“p
254、hysical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(21 answers in total)11927th UFI Global Exhibition Barometer/July 2021 Detailed results for ItalyGlobal38%58%Added digital services/
255、products around our existingexhibitions(like apps,digital advertising,and digital signage)24%40%Developed a digital/transformation strategy for individualexhibitions/products19%37%Changed internal processes and workflows in our companyinto digital processes14%25%Other10%22%Launched digital products
256、not directly related toexisting exhibitions10%10%Developed a digital/transformation strategyfor the whole company5%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Italy and globallyItaly(21 answers in total)12027th UFI Global
257、 Exhibition Barometer/July 2021 Detailed results for ItalyNumber of fairs projected in 2021DigitalPhysicalHybrid13%37%50%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and
258、30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%6%0%0%0%11%6%0%0%56%17%0%(21 answers in total)12127th UFI Global Exhibition Barometer/July 2021 Detailed results for Russian Federation Situation of industry operations in 2021I DontKnowReduce
259、dNoActivityNormal%313831Jan193150Feb63856Mar61381Apr2476May3863Jun18124724Jul18122941Aug18676Sep121276Oct1261865Nov18121259Dec(17 answers in total)12227th UFI Global Exhibition Barometer/July 2021 Detailed results for Russian Federation%not clearyet2022-H1later2021-H2already openWhen do you believe
260、exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?5111174Localexhibitions55101565Nationalexhibitions55152055Internationalexhibitions100%Lift of current travel restrictions71%Readiness of exhibiting companies andvisitors to participate again53%
261、Mid-term visibility in terms of public policies,including travel restrictions41%Financial incentive packages(leading toreduced costs for the exhibitors)35%Relevant hygiene measures29%Lift of current public policies that applylocally to exhibitions6%Other(17 answers in total)12327th UFI Global Exhibi
262、tion Barometer/July 2021 Detailed results for Russian Federation Revenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:37%2021:53%Average for allcompanies0%0%27%0%36%50%36%29%0%21%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Red
263、uced by more than 50%Loss255019632020(17 answers in total)12427th UFI Global Exhibition Barometer/July 2021 Detailed results for Russian Federation Did your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019
264、overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended ou
265、r offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?88%0%0%0%13%29%35%6%18%12%0%0%0%6
266、%88%6%NOYES 13%NO 65%YES 35%WELL MANAGE6%WERE STRUGGLING94%(17 answers in total)12527th UFI Global Exhibition Barometer/July 2021 Detailed results for Russian Federation Most important business issues in the exhibition industryRussiaGlobal19%27%29%16%11%11%7%7%5%4%1%18%0%4%4%2%5%State of theeconomy
267、in home market29%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther35%53%6%6%13%38%31%19%41%41%12%6%6%13%81%Format of e
268、xhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical
269、”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(17 answers in total)12627th UFI Global Exhibition Barometer/July 2021 Detailed results for Russian Federation Global76%58%Added digital services/products around our existingexhibitions(like apps,digital advertising
270、,and digital signage)53%40%Developed a digital/transformation strategy for individualexhibitions/products47%37%Changed internal processes and workflows in our companyinto digital processes47%25%Developed a digital/transformation strategyfor the whole company35%22%Created a designated function in the
271、 upper/top management(like a CDO,Head of Digital,etc.)29%10%Launched digital products not directly related toexisting exhibitions6%6%OtherDigitisation:implementation in Russian Federation and globallyRussian Federation(17 answers in total)12727th UFI Global Exhibition Barometer/July 2021 Detailed re
272、sults for Russian Federation Number of fairs projected in 2021DigitalPhysicalHybrid79%21%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50
273、%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital6%0%0%0%0%0%6%6%0%0%6%0%59%18%0%(17 answers in total)12827th UFI Global Exhibition Barometer/July 2021 Detailed results for SpainSituation of industry operations in 2021I DontKnowReducedNoActivityNormal%8813Jan7525Feb5050Mar44506Apr
274、256313May255619Jun206020Jul136027Aug4753Sep3367Oct73360Nov133353Dec(16 answers in total)12927th UFI Global Exhibition Barometer/July 2021 Detailed results for Spain%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most h
275、elp the“bounce back”of exhibitions?8333128Localexhibitions8383816Nationalexhibitions412402024Internationalexhibitions75%Readiness of exhibiting companies andvisitors to participate again69%Lift of current travel restrictions63%Lift of current public policies that applylocally to exhibitions63%Financ
276、ial incentive packages(leading toreduced costs for the exhibitors)50%Mid-term visibility in terms of public policies,including travel restrictions19%Relevant hygiene measures6%Other(16 answers in total)13027th UFI Global Exhibition Barometer/July 2021 Detailed results for SpainRevenue compared to 20
277、190%less than 25%25-49%50-75%more than 75%202020212020:34%2021:46%Average for allcompanies0%0%27%13%45%19%27%50%0%19%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss224433200(16 answers in total)13127th UFI Global E
278、xhibition Barometer/July 2021 Detailed results for SpainDid your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overal
279、l costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we c
280、an keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?53%13%13%0%20%20%53%0%0%7%7%7%13%21%71%0%NOYES 47%NO 73%YES 27%WELL MANAGE29%WERE STRUGGLING71%(16 answers in total)13227th UFI Global E
281、xhibition Barometer/July 2021 Detailed results for SpainMost important business issues in the exhibition industrySpainGlobal19%22%29%16%11%7%7%5%4%1%20%12%16%6%0%2%0%State of theeconomy in home market24%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders iss
282、uesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther27%60%13%63%25%13%7%71%7%14%36%29%36%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost p
283、robablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(16 answers in total)13327th UFI
284、Global Exhibition Barometer/July 2021 Detailed results for SpainGlobal69%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)38%40%Developed a digital/transformation strategy for individualexhibitions/products38%37%Changed internal proc
285、esses and workflows in our companyinto digital processes31%25%Launched digital products not directly related toexisting exhibitions31%22%Developed a digital/transformation strategyfor the whole company6%10%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)6%6%
286、OtherDigitisation:implementation in Spain and globallySpain(16 answers in total)13427th UFI Global Exhibition Barometer/July 2021 Detailed results for SpainNumber of fairs projected in 2021DigitalPhysicalHybrid6%76%18%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGIT
287、AL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital13%7%0%0%13%7%0%0%13%0%0%0%33%13%0%(16 answers in total)13527th UFI Global Exhibition Barometer/July 20
288、21 Detailed results for TurkeySituation of industry operations in 2021I DontKnowReducedNoActivityNormal%582517Jan453618Feb453618Mar363627Apr502525May45945Jun104050Jul92764Aug102070Sep103060Oct101080Nov10201060Dec(12 answers in total)13627th UFI Global Exhibition Barometer/July 2021 Detailed results
289、for Turkey%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhibitions?392239Localexhibitions5352535Nationalexhibitions333333Internationalexhibitions83%Lift of current travel restrictions58%
290、Mid-term visibility in terms of public policies,including travel restrictions50%Readiness of exhibiting companies andvisitors to participate again50%Financial incentive packages(leading toreduced costs for the exhibitors)25%Lift of current public policies that applylocally to exhibitions25%Relevant
291、hygiene measures8%Other(12 answers in total)13727th UFI Global Exhibition Barometer/July 2021 Detailed results for TurkeyRevenue compared to 20190%less than 25%25-49%50-75%more than 75%202020212020:24%2021:50%Average for allcompanies14%0%29%10%57%20%0%40%0%30%Operating Profits%Increaseof morethan 10
292、%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss2020(12 answers in total)13827th UFI Global Exhibition Barometer/July 2021 Detailed results for TurkeyDid your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYe
293、s,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsNo,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the
294、 minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above waterIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best appli
295、es?36%64%0%0%0%42%17%8%8%8%8%8%0%42%58%0%NOYES 64%NO 58%YES 42%WELL MANAGE42%WERE STRUGGLING58%(12 answers in total)13927th UFI Global Exhibition Barometer/July 2021 Detailed results for TurkeyMost important business issues in the exhibition industryTurkeyGlobal19%25%29%16%11%7%7%5%4%1%28%6%3%3%3%3%
296、0%State of theeconomy in home market31%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther27%45%27%100%10%60%30%18%45%36
297、%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replac
298、ing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(12 answers in total)14027th UFI Global Exhibition Barometer/July 2021 Detailed results for TurkeyGlobal67%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,
299、and digital signage)50%40%Developed a digital/transformation strategy for individualexhibitions/products50%37%Changed internal processes and workflows in our companyinto digital processes25%25%Launched digital products not directly related toexisting exhibitions25%22%Developed a digital/transformati
300、on strategyfor the whole company17%10%Other0%6%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)Digitisation:implementation in Turkey and globallyTurkey(12 answers in total)14127th UFI Global Exhibition Barometer/July 2021 Detailed results for TurkeyNumber of
301、 fairs projected in 2021DigitalPhysicalHybrid22%57%21%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimated for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Betw
302、een 30%and 50%More than50%Digital0%0%0%0%10%10%0%0%10%0%0%0%60%10%0%(12 answers in total)14227th UFI Global Exhibition Barometer/July 2021 Detailed results for UK Situation of industry operations in 2021I DontKnowReducedNoActivityNormal%72226Jan61336Feb61336Mar61336Apr56396May44506Jun335017Jul473221
303、Aug6114439Sep5163247Oct6113350Nov6221756Dec(18 answers in total)14327th UFI Global Exhibition Barometer/July 2021 Detailed results for UK%not clearyet2022-H1later2021-H2already openWhen do you believe exhibitionswill open again in your city?What do you believe would most help the“bounce back”of exhi
304、bitions?4224826Localexhibitions73215910Nationalexhibitions9952264Internationalexhibitions78%Readiness of exhibiting companies andvisitors to participate again56%Lift of current travel restrictions50%Lift of current public policies that applylocally to exhibitions50%Mid-term visibility in terms of pu
305、blic policies,including travel restrictions28%Financial incentive packages(leading toreduced costs for the exhibitors)22%Relevant hygiene measures6%Other(18 answers in total)14427th UFI Global Exhibition Barometer/July 2021 Detailed results for UK Revenue compared to 20190%less than 25%25-49%50-75%m
306、ore than 75%202020212020:21%2021:50%Average for allcompanies21%0%36%13%21%38%21%38%0%13%Operating Profits%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss502829472020(18 answers in total)14527th UFI Global Exhibition Barometer/July 2
307、021 Detailed results for UK Did your company benefit from public financial support?NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 2019 overall costsNo,thanks to savingsN
308、o,thanks to governmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumIts okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but we can keep our heads above wate
309、rIm afraid wed have to close downHave you had to reduce your workforce?If there is no business for the next 6 months,which best applies?18%35%35%12%0%22%6%11%33%22%6%0%28%17%56%0%NOYES 82%NO 28%YES 72%WELL MANAGE44%WERE STRUGGLING56%(18 answers in total)14627th UFI Global Exhibition Barometer/July 2
310、021 Detailed results for UK Most important business issues in the exhibition industryUKGlobal19%17%29%16%11%7%7%5%4%1%8%12%15%6%6%2%2%State of theeconomy in home market33%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challenge
311、sImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther50%39%11%6%69%19%6%18%59%6%6%12%17%6%11%67%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push
312、towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and overall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly(18 answers in total)14727th UFI Global Exhibition Baromete
313、r/July 2021 Detailed results for UK Global56%58%Added digital services/products around our existingexhibitions(like apps,digital advertising,and digital signage)50%40%Changed internal processes and workflows in our companyinto digital processes28%37%Developed a digital/transformation strategy for in
314、dividualexhibitions/products22%25%Launched digital products not directly related toexisting exhibitions22%22%Developed a digital/transformation strategyfor the whole company11%10%Created a designated function in the upper/top management(like a CDO,Head of Digital,etc.)0%6%OtherDigitisation:implement
315、ation in UK and globallyUK(18 answers in total)14827th UFI Global Exhibition Barometer/July 2021 Detailed results for UK Number of fairs projected in 2021DigitalPhysicalHybrid10%69%21%PhysicalRespective contributions from PHYSICAL(ON-SITE)AND HYBRID ACTIVITIES/DIGITAL ONLY(ONLINE)ACTIVITIES estimate
316、d for the income of the next 2 yearsLess than10%Between 10%and 30%Between 30%and 50%More than50%Less than10%Between 10%and 30%Between 30%and 50%More than50%Digital12%0%0%0%6%0%0%0%6%0%6%0%24%41%6%(18 answers in total)14927th UFI Global Exhibition Barometer/July 2021 Middle East&Africa 15027th UFI Gl
317、obal Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsMiddle East&Africa Situation of industry operations in 2021I DontKnowReducedNoActivityNormalWorld533512Jan493713Feb444016Mar444016Apr434017May324919Jun5284622Jul6264127Aug9103942Sep963649Oct963649Nov1293247Dec622117Jan582616Feb56261
318、8Mar473913Apr473913May444115Jun6453513Jul6423516Aug9183933Sep9134138Oct6163939Nov13302333DecMiddle East&Africa15127th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsMiddle East&Africa When do you believe exhibitions will open again in your city?World%not clearyet2022-H1lat
319、er2021-H2already open5263829Localexhibitions16344316Nationalexhibitions1151250249Internationalexhibitions113244726Localexhibitions3334816Nationalexhibitions10512315Internationalexhibitions2Middle East&Africa15227th UFI Global Exhibition Barometer/July 2021 Operations-Reopening ExhibitionsMiddle East
320、&Africa What do you believe would most help the“bounce back”of exhibitions?World71%Lift of current travel restrictions58%Readiness of exhibiting companies andvisitors to participate again55%Lift of current public policies that applylocally to exhibitions45%Mid-term visibility in terms of public poli
321、cies,including travel restrictions40%Financial incentive packages(leading toreduced costs for the exhibitors)31%Relevant hygiene measures9%Other80%Lift of current travel restrictions55%Lift of current public policies that applylocally to exhibitions48%Mid-term visibility in terms of public policies,
322、including travel restrictions43%Readiness of exhibiting companies andvisitors to participate again36%Financial incentive packages(leading toreduced costs for the exhibitors)27%Relevant hygiene measures9%OtherMiddle East&Africa15327th UFI Global Exhibition Barometer/July 2021 Turnover Middle East&Afr
323、ica Revenue compared to 2019Middle East&AfricaWorld0%less than 25%25-49%50-75%more than 75%202020212020:28%2021:48%Average for allcompanies5%3%43%16%36%31%13%35%4%14%0%less than 25%25-49%50-75%more than 75%202020212020:24%2021:34%Average for allcompanies12%9%50%32%26%26%9%21%3%12%15427th UFI Global
324、Exhibition Barometer/July 2021 Operating profitsMiddle East&Africa World%Increaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%Loss45363852020203339333Middle East&Africa15527th UFI Global Exhibition Barometer/July 2021 Pu
325、blic Financial SupportMiddle East&Africa 83%8%8%0%Did your company benefit from public financial support?52%26%14%5%3%3%NoYes,for less than 10%of our 2019 overall costsYes,for between 10%and 25%of our 2019 overall costsYes,for between 25%and 50%of our 2019 overall costsYes,for more than 50%of our 20
326、19 overall costsNOMiddle East&Africa 83%World 52%YESMiddle East&Africa 18%World 48%Middle East&AfricaWorld15627th UFI Global Exhibition Barometer/July 2021 Workforce Middle East&Africa 20%24%12%10%10%17%7%Have you had to reduce your workforce?26%18%9%16%14%12%5%No,thanks to savingsNo,thanks to gover
327、nmental support/short time work allowanceYes,up to 10%Yes,up to 25%Yes,up to 50%Yes,up to 75%Yes,we shut down to the minimumNOMiddle East&Africa 27%World 43%YESMiddle East&Africa 73%World 57%Middle East&AfricaWorld15727th UFI Global Exhibition Barometer/July 2021 PerspectivesMiddle East&Africa 12%46
328、%29%12%If there is no business for the next 6 months,which best applies?13%18%57%10%WELL MANAGEMiddle East&Africa 41%World 34%WERE STRUGGLINGMiddle East&Africa 59%World 66%Its okay,we have extended our offering to other profitable work areasIts okay,well survive from our savingsIt will be hard,but w
329、e can keep our heads above waterIm afraid wed have to close downMiddle East&AfricaWorld15827th UFI Global Exhibition Barometer/July 2021 Most Important Business Issues-Format of Exhibitions-Middle East&Africa Most important business issues in the exhibition industryMiddle East&AfricaGlobal19%22%29%1
330、6%11%7%7%5%4%1%20%8%3%3%6%2%2%State of theeconomy in home market34%Impact of Covid-19 pandemicon the businessGlobal economic developmentsRegulatory/Stakeholders issuesInternal management challengesImpact ofdigitisationCompetition with other mediaCompetition from within the exhibition industryOther60
331、%20%15%3%3%42%44%11%10%61%12%7%10%8%23%10%60%Format of exhibitions in the coming yearsNot sure at allNot sure at allNot sure at allDefinitely notNot sure at allNot sureMost probablyYes,for sureA push towards“hybrid”events,more digital elements at eventsLess international“physical”exhibitions,and ove
332、rall less participants“Virtual”events replacing“physical”eventsCovid-19 confirms the value of face to face events-sector bounces back quickly3%15927th UFI Global Exhibition Barometer/July 2021 DigitisationMiddle East&Africa Global55%58%Added digital services/products around our existingexhibitions(l
333、ike apps,digital advertising,and digital signage)45%40%Changed internal processes and workflows in our companyinto digital processes34%37%Developed a digital/transformation strategy for individualexhibitions/products13%25%Launched digital products not directly related toexisting exhibitions11%22%Developed a digital/transformation strategyfor the whole company5%10%Created a designated function in t