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1、 BarometerReport based on the results of a survey concluded in January 2020UFI Global Exhibition24th Edition Southern AfricaGlobalUnited KingdomCentral&South AmericaMexicoUSThailandBrazilIndiaAustraliaIndonesiaMacauJapanRussia224th UFI Global Exhibition Barometer/January 2020 UFI Research:An Overvie
2、wGlobal ReportsAnalysing the global exhibition industry with global comparisons.Global Barometer Bi-annual report on industry developments.World Map of Venues Report on trends in venue space and project developments globally.Economic Impact Study Report on the value of exhibitions globally and regio
3、nally.United Nations Sustainable Development Goals Reports on the economic,social&environmental impacts of a number of exhibition industry projects.Regular market overviews on UFIs chapter regions.Euro Fair Statistics Annual list of certified data for Europe by country.The Trade Fair Industry in Asi
4、a Annual analysis of market developments for Asia/Pacific by country.The Exhibition Industry in MEA Overview of the exhibition market in the MEA region.The Exhibition Industry in Latin America The first comprehensive overview by UFI of the exhibition industry in Latin America.Focused reports on chal
5、lenges and developments within the exhibition industry.Global Visitor Insights&Global Exhibitor Insights Data driven research reports on visitor feedback and exhibitor expectations.Best Practices Compendiums Case studies of successful industry developments.Special Industry Topics A wide ranging sele
6、ction of bespoke reports into specific industry topics.Regional ReportsTopical ReportsUFI Research Patron:Freeman is the worlds leading brand experience company.They help their clients design,plan,and deliver immersive experiences for their most important audiences.Through comprehensive solutions in
7、cluding strategy,creative,logistics,digital solutions,and event technology,Freeman helps increase engagement and drive business results.What makes them different is their collaborative culture,intuitive knowledge,global perspective,and personalized approach.UFI Research is available at www.ufi.org/r
8、esearch 324th UFI Global Exhibition Barometer/January 2020 ContentsIntroduction Results by region Gross Turnover DevelopmentDevelopment of Operating ProfitsMost Important Business IssuesEvolution of the Business Model for ExhibitionsCurrent Strategic PrioritiesDetailed results for selected countries
9、 or zones North America:Mexico,USCentral and South America:Argentina,Brazil,Colombia,other countries in South AmericaEurope:Germany,Italy,Russia,UK,other countries in EuropeAfrica:South AfricaMiddle East:UAE,other countries in the Middle EastAsia-Pacific:Australia,China,India,Indonesia,Japan,Macau,T
10、hailand,other countries in Asia-PacificConclusion Answers per country/region 04050709749536970424th UFI Global Exhibition Barometer/January 2020 424th UFI Global Exhibition Barometer/January 2020 IntroductionImportant remarksIt should be noted that the number of replies to the current sur
11、vey(438 from 70 countries/regions-see full list at the end of the document)provides representative results.However,the consolidated regional results may not reflect the situation of specific countries in that region.This is why the report also includes a set of detailed results for the 22 countries
12、or zones where a significant number of answers were obtained.Questions related to this survey can be addressed to Christian Druart,UFI Research Manager,at researchufi.org.This research is available online at www.ufi.org/research.Welcome to the 24th edition of the“UFI Global Exhibition Barometer”surv
13、ey.This study is based on a global survey,concluded in January 2020.It represents up-to-date information on the development and outlook of the global exhibition industry as well as on 22 specific countries and zones.UFI began assessing the impact of the global economic conditions on the exhibition i
14、ndustry twice a year in 2009.Since then,it has regularly grown in size and scope,as numerous industry associations around the world have joined the project.These associations are AAXO(The Association of African Exhibition Organizers)and EXSA(Exhibition and Events Association of Southern Africa)in So
15、uth Africa,AEO(Association of Event Organisers)in the UK,AFIDA(Asociacin Internacional de Ferias de Amrica)in Central and South America,AMPROFEC(Asociacin Mexicana de Profesionales de Ferias y Exposiciones y Convenciones)in Mexico,EEAA(The Exhibition and Event Association of Australasia)in Australas
16、ia,IECA(Indonesia Exhibition Companies Association)in Indonesia,IEIA(Indian Exhibition Industry Association)in India,JEXA(Japan Exhibition Association)in Japan,MFTA(Macau Fair Trade Association)in Macau,RUEF(Russian Union of Exhibitions and Fairs),SISO(Society of Independent Show Organizers)for the
17、UK,TEA(Thai Exhibition Association)in Thailand and UBRAFE(Unio Brasileira dos Promotores Feiras)in Brazil.524th UFI Global Exhibition Barometer/January 2020 Gross Turnover DevelopmentAs a result:Eight of the selected countries have,for the three periods surveyed,a majority of companies declaring tur
18、nover increases:Australia,Brazil,Germany,India,Indonesia,Russia,UAE and USA Significant levels of uncertainty over the period are recorded in Argentina,China,Macau,Japan,Mexico and the UK.The 24th Barometer surveyed the evolution of participants gross turnover expectations for the second half of 201
19、9 and the two halves of 2020 and compared to their turnover during the same period in the previous year(regardless of possible biennial effects).The following chart presents,at regional level,the percentage of companies declaring an increase in their turnover.It combines these results with those of
20、previous surveys since 2008 and it does not take into account the“unknown”or“not applicable”answers.In all regions,a majority of the companies,who could assess their turnover,expect Gross Turnover increases.However,the detailed charts included in the second part of this report,which also identify th
21、e“unknown”answers,highlight a strong level of uncertainty in many countries,especially in Asia/Pacific and Latin America.624th UFI Global Exhibition Barometer/January 2020%of companies declaring an increase in turnover when compared to their projections for the same period the year before(regardless
22、 of possible biennial effects)724th UFI Global Exhibition Barometer/January 2020 Development of Operating ProfitsOn the opposite side,the lowest proportions are in Indonesia(29%),Russia(29%),Australia(28%),South Africa(24%),UAE(11%),Macau(0%)and the UK(0%).The 24th Global Barometer survey questioned
23、 the evolution of operating profits for 2019 compared to the previous year.The following chart combines these results with those of previous surveys,which track the development of operating profits since 2009.It highlights the results of companies declaring an increase of more than 10%and those decl
24、aring a stable result(between-10%and+10%).The charts included in the second part of this report(“Detailed results for selected countries or zones”)detail these results,adding the percentage of companies with reductions in profits or losses.The results show that:In each of the four regions,at least 7
25、0%of companies maintained a good level of performance in 2019 compared to 2018.The highest proportions of companies declaring an increase of more than 10%of their operating profits observed in the USA(62%),Brazil(50%),Germany(42%),Thailand(42%)and India(41%).824th UFI Global Exhibition Barometer/Jan
26、uary 2020 Operating Profits compared to the previous year924th UFI Global Exhibition Barometer/January 2020 Most Important Business IssuesThe following pages show the consolidated global results,including further insights.They also detail those results by region and by type of activity(for 3 main se
27、gments:“Organiser”,“Venue only”and“Service provider only”).The results show some differences:“Internal Challenges”in Asia/Pacific,and“Global economic developments”in the Americas rank as the second most important issue,before“Competition from within the industry”.“Internal challenges”is the most imp
28、ortant issue for venues.Companies were asked to identify the three most important issues for their business in the coming year from a pre-defined list of seven issues.Multiple choices were proposed to get further insights for some answers.As in previous surveys,around the 80%of all answers relate to
29、 the following 4 issues:“State of the economy in home market”(26%in the current survey,up 2%compared to 6 months ago);“Competition from within the industry”(20%in the current survey,up to 1%compared to 6 months ago);“Global economic developments”(19%in the current survey,same compared to 6 months ag
30、o);“Internal challenges”(16%in the current survey,down 1%compared to 6 months ago),where“Human resources”are named as the most important aspect.“Impact of digitisation”(“Responding to customer digitisation needs”,“New digital products”or“Internal processes”),“Competition with other media”(“Internet”
31、,“Social media”,“Virtual trade shows”or“Other”)and“Regulatory/Stakeholders issues”(“Sustainability”,“Health&safety”or“Other)keep similar levels to the last survey.1024th UFI Global Exhibition Barometer/January 2020 Top Issues:Global Results1124th UFI Global Exhibition Barometer/January 2020 Most imp
32、ortant issues:detail by region and type of activity for the five top issues identified globally1224th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions-For“conference stages on and near the show floor”:in USA(4.3),Germany(4.0)and UAE(4.0)-For“open meeting s
33、paces”:UAE(3.9),Japan(3.3),Thailand (3.3),USA(3.3)and UK(3.3)-For “catering/designated food spaces”:India(3.5),Italy(3.5)and Russia(3.4)-For“Off main site events”:UAE(4.0)and China(2.5).Results also indicate that these features occupy on average less than 10%of the total space of the exhibitions.Thi
34、s is the case for:-91%of companies for“catering/designated food spaces”-88%for“off main site events”-80%for“open meeting spaces”-62%for“conference stages on and near the show floor”.Among all the zones where the level of answers was considered sufficient,the following countries appear to allocate mo
35、re than 10%of their total event space to the respective features:-for“conference stages on and near the show floor”:China(64%of companies),UAE(63%)and Australia(55%)-for“open meeting spaces”:Thailand(63%of companies)and Japan(33%)-for“catering/designated food spaces”:Thailand(33%),Italy(20%)and Aust
36、ralia(15%)-for“off main site events”:Thailand(40%)The business model for exhibitions is evolving,with the development of features such as conference stages on and near the show floor,open meeting spaces(places where participants can meet without prior arrangement),catering/designated food spaces,or
37、off main site events.The 24th Global Barometer survey questioned companies in order to assess the levels of implementation of these features,and the share of available space used for them.The global and regional results are presented in the next five pages,whereas several detailed results are provid
38、ed in the country profiles section of the report.These questions were primarily targeting exhibition organisers and not all survey respondents answered them.Still,the number of answers received(more than 200 for both)represents a good sample of global and regional results(see footnote).Results indic
39、ate a major use of“conference stages on and near the show floor”(3.6 out of a scale of 5),followed by“open meeting spaces”(2.9)and“catering/designated food spaces”(2.8).“Off main site events”are,in comparison,less often implemented(2.0).Among all the zones where the level of answers was considered s
40、ufficient,implementation rates significantly higher than the global average were identified:Footnote:Results were not considered representative for a few countries where regional results are shown instead(see respective pages).1324th UFI Global Exhibition Barometer/January 2020 Evolution of the Busi
41、ness Model for Exhibitions3.6/5.02.9/5.02.8/5.02.0/5.0%Global Average2.74.33.63.43.53.12.62.82.32.73.21424th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions1524th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions
42、1624th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions1724th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions1824th UFI Global Exhibition Barometer/January 2020 Evolution of the Business Model for Exhibitions192
43、4th UFI Global Exhibition Barometer/January 2020 Priorities in terms of strategyCompanies were asked to share their current priorities in terms of strategy in two specific areas:their range of activities and their geographical exposure.In all regions,a large majority of companies intend to develop n
44、ew activities,in either the classic range of exhibition industry activities(venue/organiser/services),or outside of the current product portfolios,or in both:79%in Asia/Pacific,87%in the Middle East&Africa,90%in Europe and 93%in the Americas.In terms of geographical expansion,36%of companies on aver
45、age declare an intention to develop operations in new countries,and this is the case for a majority of companies in 7 of the 22 markets analysed:Germany(73%),the UK(73%),South Africa(64%),“other countries of Middle East”(56%),Brazil(50%),Italy(50%)and USA(50%).These results are also detailed in the
46、following pages for the main segments of“company type”(“Organiser”,“Venue only”and“Service Provider only”).2024th UFI Global Exhibition Barometer/January 2020 Current strategic priorities related to the range of activities:by region2124th UFI Global Exhibition Barometer/January 2020 Current strategi
47、c priorities related to the range of activities:by type of activity2224th UFI Global Exhibition Barometer/January 2020 Current strategic priorities related to geographic exposure:by region2324th UFI Global Exhibition Barometer/January 2020 Current strategic priorities related to geographic exposure:
48、by type of activity2424th UFI Global Exhibition Barometer/January 2020 Part 2:Detailed results for 22 selected countries or zonesNorth America:Mexico USCentral and South America:Argentina Brazil Colombia Other Countries in Central and South AmericaEurope:Germany Italy Russia United Kingdom Other cou
49、ntries in Europe Africa:South AfricaMiddle East:UAE Other Countries in the Middle EastAsia-Pacific:Australia China India Indonesia Japan Macau Thailand Other countries in Asia-Pacific2524th UFI Global Exhibition Barometer/January 2020 231562Turnover4372964%OperatingProfit%351253Financial expectation
50、s of Mexican exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore3621Current strategic priorities related to the range of activities33%39%22%Cur
51、rent strategic priorities related to geographic exposure100%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my cu
52、rrentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)6%2nd Half20191st Half20202nd Half202020190%Detailed results for Mexico(21 answers in total)2624th UFI Global Exhibition Barometer/January 2020 Detailed results for Mexico(21 answers in total)26%20%19
53、%15%8%6%5%2%25%23%17%23%9%4%0%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherMost important business issues in the exhibition industry in Mexico and
54、 globallyMexicoGlobalEvolution of the business model for exhibitions39%29%32%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your s
55、hows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.3/5.02.7/5.03.3/5.02.0/5.0AmericasGlobal0%43%43%4%10%41%52%3%4%45%50%0%5%2724th UFI Global Exhibition Barometer/January 2020 Detailed results for US (15
56、answers in total)50%2773Turnover8291873%OperatingProfit%152362Financial expectations of US exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore1
57、8Current strategic priorities related to the range of activities20%20%47%13%Current strategic priorities related to geographic exposure50%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digita
58、l products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)2nd Half20191st Half20202nd Half202020192824th UFI Global Exhibition Barometer/January 2020 Detailed results for US (15 an
59、swers in total)Most important business issues in the exhibition industry in the US and globallyUSAGlobal26%20%19%20%15%8%6%6%3%5%2%17%17%17%11%9%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith othe
60、r mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions12%38%50%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the followi
61、ng elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.3/5.03.3/5.02.7/5.01.9/5.0USAGlobal0%17%66%0%17%40%50%0%10%67%33%0%0%2924th UFI Global Exhibition Barometer/January 2020 Detailed re
62、sults for Argentina (10 answers in total)333334Turnover40%OperatingProfit%14142943Financial expectations of Argentinian exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%
63、I dontknowDecrease:10%ormore2040381349Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfo
64、lio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolio30%30%40%2nd Half20191st Half20202nd Half20202019Stay within current scope of activities(as a venue,an organiser or a service provider)0%33%67%3024th UFI Global Exhibition Barometer/Janu
65、ary 2020 Detailed results for Argentina (10 answers in total)Most important business issues in the exhibition industry in Argentina and globallyArgentinaGlobal26%20%19%15%8%6%5%2%39%17%17%22%6%0%0%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInter
66、nalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions39%29%32%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your
67、 exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.3/5.02.7/5.03.3/5.02.0/5.0AmericasGlobal0%43%43%4%10%41%52%3%4%45%50%0%5%3124t
68、h UFI Global Exhibition Barometer/January 2020 Detailed results for Brazil (13 answers in total)251263Turnover67222256%OperatingProfit%123850Financial expectations of Brazilian exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%
69、Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore22Current strategic priorities related to the range of activities22%33%Current strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateD
70、evelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)12%2nd Half20191st Half20202nd Half2020201911
71、33%50%50%3224th UFI Global Exhibition Barometer/January 2020 Detailed results for Brazil (13 answers in total)Most important business issues in the exhibition industry in Brazil and globallyBrazilGlobal26%20%19%15%8%8%8%6%5%2%24%21%18%18%3%0%State of theeconomy in home marketGlobal economic developm
72、entsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions39%29%32%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is u
73、sed for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.3/5.02.7/5.03.3/5.02.0/5.0AmericasG
74、lobal0%43%43%4%10%41%52%3%4%45%50%0%5%3324th UFI Global Exhibition Barometer/January 2020 Detailed results for Colombia (15 answers in total)2174329Turnover67733753%OperatingProfit%31152331Financial expectations of Colombian exhibition companies compared to previous yearsIncreaseof morethan 10%Stabl
75、e(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore4713Current strategic priorities related to the range of activities58%Current strategic priorities related to geographic exposureOperate in newcountriesStay in thesame
76、 countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provide
77、r)17%17%2nd Half20191st Half20202nd Half2020201913278%33%67%3424th UFI Global Exhibition Barometer/January 2020 Detailed results for Colombia (15 answers in total)Most important business issues in the exhibition industry in Colombia and globallyColombiaGlobal26%20%19%20%15%8%6%5%2%24%5%29%7%0%2%12%S
78、tate of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions39%29%32%less than 5%between 5 and 10%between 10 and 25%m
79、ore than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02
80、.9/5.02.8/5.02.0/5.04.3/5.02.7/5.03.3/5.02.0/5.0AmericasGlobal0%43%43%4%10%41%52%3%4%45%50%0%5%3524th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Central and South America(39 answers in total)2917468Turnover50446032%OperatingProfit%217341721Financial expectat
81、ions of Other Countries in Central and South America exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore15827Current strategic priorities relat
82、ed to the range of activities32%20%40%Current strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsD
83、evelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)8%2nd Half20191st Half20202nd Half20202019100%0%3624th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Central and South Ameri
84、ca(39 answers in total)26%20%19%15%8%8%6%5%2%29%13%12%27%7%4%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherMost important business issues in the ex
85、hibition industry in Other Countries in Central and South America and globallyOthers in CSAGlobalEvolution of the business model for exhibitions39%29%32%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during you
86、r exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.3/5.02.7/5.03.3/5.02.0/5.0AmericasGlobal0%43%43%4%10%41%52%3%4%45%50%0%5%3724
87、th UFI Global Exhibition Barometer/January 2020 Detailed results for Germany(17 answers in total)73%292150Turnover86%OperatingProfit%3384217Financial expectations of German exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Redu
88、ced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore778488Current strategic priorities related to the range of activities29%29%36%Current strategic priorities related to geographic exposure27%Operate in newcountriesStay in thesame countriesas those in whichI currently op
89、erateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)6%20192nd Half20191st Half20202nd Half2
90、0203824th UFI Global Exhibition Barometer/January 2020 Detailed results for Germany(17 answers in total)Most important business issues in the exhibition industry in Germany and globallyGermanyGlobal26%26%20%19%15%16%8%6%5%5%2%2%16%21%7%7%State of theeconomy in home marketGlobal economic developments
91、Competitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions33%50%17%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used
92、for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.0/5.03.0/5.03.4/5.01.9/5.0GermanyGlobal
93、0%66%17%17%0%50%50%0%0%80%20%0%0%3924th UFI Global Exhibition Barometer/January 2020 Detailed results for Italy(12 answers in total)109014Turnover67100%OperatingProfit%4060Financial expectations of Italian exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10
94、%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activities33%Current strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in w
95、hichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)22%22%2320192nd Half2
96、0191st Half20202nd Half20203%50%50%4024th UFI Global Exhibition Barometer/January 2020 Detailed results for Italy(12 answers in total)Most important business issues in the exhibition industry in Italy and globallyItalyGlobal26%20%19%15%8%6%5%2%29%17%17%13%13%4%4%4%State of theeconomy in h
97、ome marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions40%40%20%less than 5%between 5 and 10%between 10 and 25%more than 25%What share
98、of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.0
99、/5.02.3/5.03.5/5.01.8/5.0ItalyGlobal0%80%20%0%0%20%60%20%0%60%40%0%0%4124th UFI Global Exhibition Barometer/January 2020 Detailed results for Russia(22 answers in total)19%81%1530551486Turnover%OperatingProfit%2910556Financial expectations of Russian exhibition companies compared to previous yearsIn
100、creaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcount
101、riesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser o
102、r a service provider)9%27%41%23%115020192nd Half20191st Half20202nd Half20204224th UFI Global Exhibition Barometer/January 2020 Detailed results for Russia(22 answers in total)Most important business issues in the exhibition industry in Russia and globallyRussiaGlobal26%20%19%20%15%13%8%6
103、%7%5%2%2%31%16%11%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions40%46%7%less than 5%between 5 and 10
104、%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff mai
105、n siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.7/5.03.0/5.03.4/5.01.9/5.0RussiaGlobal7%29%50%14%7%60%33%7%0%62%31%0%7%4324th UFI Global Exhibition Barometer/January 2020 Detailed results for UK(13 answers in total)428252525255086Turnover%OperatingProfit%631225Financial expectations of UK exhibition compa
106、nies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geogr
107、aphic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of act
108、ivities(as a venue,an organiser or a service provider)33%42%25%867250%20192nd Half20191st Half20202nd Half202073%27%4424th UFI Global Exhibition Barometer/January 2020 Detailed results for UK(13 answers in total)Most important business issues in the exhibition industry in the UK and globallyUKGlobal
109、26%20%19%20%20%15%14%14%8%6%6%6%5%2%17%3%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions17%50%0%less th
110、an 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designat
111、ed food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.1/5.03.3/5.02.3/5.01.4/5.0UKGlobal33%14%86%0%0%71%29%0%0%60%20%20%0%4524th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Europe(38 answers in total)38%73261Turnover63%OperatingProfit%24949Financial
112、expectations of Other Countries in Europe exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore631586279Current strategic priorities related to t
113、he range of activities14%57%Current strategic priorities related to geographic exposure62%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop
114、myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)3%26%20192nd Half20191st Half20202nd Half20204624th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Europe(38 answers in total)Most i
115、mportant business issues in the exhibition industry in Other Countries in Europeand globallyRest of EURGlobal26%20%19%15%14%8%8%6%5%2%28%18%21%7%3%1%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith
116、other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions18%39%29%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the fol
117、lowing elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.8/5.03.5/5.03.1/5.02.3/5.0Rest of EURGlobal14%33%53%7%7%36%56%4%4%52%31%13%4%4724th UFI Global Exhibition Barometer/January 2020
118、 Detailed results for South Africa (25 answers in total)64%15403510Turnover35%OperatingProfit%42424408Financial expectations of South African exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreas
119、eDecrease:less than10%I dontknowDecrease:10%ormore30530632314Current strategic priorities related to the range of activities38%Current strategic priorities related to geographic exposure36%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outs
120、ide my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)25%21%16%20192nd Half20191st Half20202nd Half20204824th UFI Global Exhi
121、bition Barometer/January 2020 Detailed results for South Africa (25 answers in total)Most important business issues in the exhibition industry in South Africa and globallySouth AfricaGlobal26%20%19%15%8%6%5%2%35%22%17%10%3%3%7%3%State of theeconomy in home marketGlobal economic developmentsCompetiti
122、onfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions30%30%40%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the r
123、espective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.01.9/5.01.8/5.02.1/5.01.2/5.0S AfricaGlobal0%46%27%
124、18%9%36%55%9%0%82%18%0%0%4924th UFI Global Exhibition Barometer/January 2020 Detailed results for United Arab Emirates (10 answers in total)25%2971112286Turnover%OperatingProfit%335611Financial expectations of United Arab Emirates exhibition companies compared to previous yearsIncreaseof morethan 10
125、%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame
126、countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider
127、)56%11%3%0%75%20192nd Half20191st Half20202nd Half20205024th UFI Global Exhibition Barometer/January 2020 Detailed results for United Arab Emirates (10 answers in total)Most important business issues in the exhibition industry in United Arab Emirates and globallyUAEGlobal26%20%19%19%15%8%
128、6%6%5%2%23%23%13%10%3%3%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions12%25%63%less than 5%between 5 a
129、nd 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOf
130、f main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.0/5.03.9/5.01.9/5.04.0/5.0UAEGlobal0%0%75%25%0%43%57%0%0%43%43%14%0%5124th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in the Middle East (17 answers in total)56%292150Turnover9292%OperatingProfit%235423Financial ex
131、pectations of Other Countries in theMiddle East exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormore88Current strategic priorities related to th
132、e range of activitiesCurrent strategic priorities related to geographic exposure44%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactiv
133、ities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)11%31%31%27%20192nd Half20191st Half20202nd Half20205224th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in the Middle East (17 answers in to
134、tal)Most important business issues in the exhibition industry Other Countries in the Middle East and globallyMiddle EastGlobal26%20%19%15%8%6%5%2%25%22%18%10%10%4%12%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisat
135、ionCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions18%38%44%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree hav
136、e you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.9/5.02.6/5.02.2/5.03.9/5.0Middle EastGlobal0%50%36%14%0%56%38%6%0%76%8%8%8%5324th UFI Global Exhibition Barom
137、eter/January 2020 Detailed results for Australia(27 answers in total)256663Turnover58%OperatingProfit%162848Financial expectations of Australian exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncr
138、easeDecrease:less than10%I dontknowDecrease:10%ormore5Current strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outsid
139、e my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)35%13%26%2nd Half20191st Half20202nd Half20202019826%14%86%5424th UFI Glo
140、bal Exhibition Barometer/January 2020 Detailed results for Australia(27 answers in total)Most important business issues in the exhibition industry in Australia and globallyAustraliaGlobal26%20%19%15%8%8%11%6%5%2%24%25%7%18%4%1%State of theeconomy in home marketGlobal economic developmentsCompetition
141、from withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions18%27%55%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the res
142、pective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.02.8/5.01.9/5.02.6/5.00.9/5.0AustraliaGlobal0%42%50%8
143、%0%8%77%15%0%75%25%0%0%5524th UFI Global Exhibition Barometer/January 2020 Detailed results for China(35 answers in total)21%79%1430561486Turnover%OperatingProfit%3919339Financial expectations of Chinese exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)
144、I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI
145、 currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)27%33%272620272020243620%2
146、0%2nd Half20191st Half20202nd Half202020195624th UFI Global Exhibition Barometer/January 2020 Detailed results for ChinaMost important business issues in the exhibition industry in China and globallyChinaGlobal26%20%19%15%8%6%5%5%1%2%25%21%23%10%9%7%State of theeconomy in home marketGlobal economic
147、developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions18%18%55%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space availa
148、ble is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.7/5.02.8/5.02.9/5.02.5/5.0C
149、hinaGlobal9%48%29%14%9%57%33%5%5%42%26%32%0%(35 answers in total)5724th UFI Global Exhibition Barometer/January 2020 Detailed results for India(26 answers in total)6256631486Turnover%OperatingProfit%4144141Financial expectations of Indian exhibition companies compared to previous yearsIncreaseof mor
150、ethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in
151、thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service
152、provider)40%20%5167435%1267662nd Half20191st Half202020192nd Half202055%35%65%5824th UFI Global Exhibition Barometer/January 2020 Detailed results for India(26 answers in total)Most important business issues in the exhibition industry in India and globallyIndiaGlobal26%20%19%15%8%6%5%5%2%28%21%24%7%
153、7%7%2%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions36%46%18%less than 5%between 5 and 10%between 10 a
154、nd 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3
155、.6/5.02.9/5.02.8/5.02.0/5.02.8/5.02.8/5.03.5/5.02.2/5.0IndiaGlobal0%40%50%10%0%29%57%14%0%80%20%0%0%5924th UFI Global Exhibition Barometer/January 2020 Detailed results for Indonesia(10 answers in total)100%86Turnover%OperatingProfit%145729Financial expectations of Indonesian exhibition companies co
156、mpared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic e
157、xposure0%Operate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activiti
158、es(as a venue,an organiser or a service provider)71%29%2020601717662nd Half20191st Half20202nd Half202020195033170%0%6024th UFI Global Exhibition Barometer/January 2020 Detailed results for Indonesia(10 answers in total)Most important business issues in the exhibition industry in Indonesia and globa
159、llyIndonesiaGlobal26%20%19%15%8%6%6%6%5%2%28%22%17%11%11%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibiti
160、onsless than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCaterin
161、g/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.5/5.02.8/5.02.7/5.02.0/5.0Asia/PacificGlobal21%35%38%6%39%34%19%8%42%44%13%1%60%23%16%1%6124th UFI Global Exhibition Barometer/January 2020 Detailed results for Japan(14 answers in total)10%91896410Turnover%OperatingProfit%9272
162、737Financial expectations of Japanese exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of a
163、ctivitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewi
164、th my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)10%30%20203030203040%20%90%2nd Half20191st Half20202nd Half20202019406224th UFI Global Exhibition Barometer/January 2020 Detailed results for Japan(14 answers in total)Most important business
165、issues in the exhibition industry in Japan and globallyJapanGlobal26%20%19%15%8%9%6%6%6%5%2%24%12%21%21%3%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOt
166、herEvolution of the business model for exhibitions33%33%17%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference st
167、ages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.8/5.03.3/5.01.9/5.01.9/5.0JapanGlobal17%33%33%17%17%83%17%0%0%83%17%0%0%6324th UFI Global Exhibition Barometer/January 2020 Detailed results for Macau(10 answers in total)
168、4060161786Turnover%OperatingProfit%100Financial expectations of Macau exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic prio
169、rities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)Bothdevelopmen
170、tsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)3%22%11%2nd Half20191st Half20202nd Half2020201933%25%75%6424th UFI Global Exhibition Barometer/January 2020 Detailed results for Macau(10 answers in
171、 total)Most important business issues in the exhibition industry in Macau and globallyMacauGlobal26%26%20%19%15%8%7%6%5%2%22%30%11%4%0%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaR
172、egulatory/Stakeholders issuesOtherEvolution of the business model for exhibitionsless than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to yo
173、ur shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.5/5.02.8/5.02.7/5.02.0/5.0Asia/PacificGlobal21%35%38%6%39%34%19%8%42%44%13%1%60%23%16%1%6524th UFI Global Exhibition Barometer/January 2020 Detailed
174、results for Thailand(21 answers in total)26%86Turnover%OperatingProfit%164242Financial expectations of Thailand exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than
175、10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countriesas those in whichI currently operateDevelop new activities outside my current product portfolio(for
176、 example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)25%20%15%381311386340%74%20192nd Half20191st Half20202nd Half20206624th UFI Global Exhibition Barometer/Jan
177、uary 2020 Detailed results for Thailand(21 answers in total)Most important business issues in the exhibition industry in Thailand and globallyThailandGlobal26%27%20%19%20%20%21%15%8%6%5%2%7%4%2%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternal
178、challengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitions12%38%50%less than 5%between 5 and 10%between 10 and 25%more than 25%What share of your total space available is used for the respective purposes during your ex
179、hibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.03.8/5.03.3/5.02.2/5.01.9/5.0ThailandGlobal0%25%12%38%25%45%22%33%0%40%20%40%0%6724t
180、h UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Asia-Pacific(20 answers in total)786Turnover%OperatingProfit%303535Financial expectations of other countries in Asia-Pacific exhibition companies compared to previous yearsIncreaseof morethan 10%Stable(
181、between-10%and+10%)I dontknowReduced by 11-50%Reduced by more than 50%LossIncreaseDecrease:less than10%I dontknowDecrease:10%ormoreCurrent strategic priorities related to the range of activitiesCurrent strategic priorities related to geographic exposureOperate in newcountriesStay in thesame countrie
182、sas those in whichI currently operateDevelop new activities outside my current product portfolio(for example digital products and services)BothdevelopmentsDevelop myactivities in linewith my currentportfolioStay within current scope of activities(as a venue,an organiser or a service provider)50%1331
183、31256539%0%20192nd Half20191st Half20202nd Half202011%33%67%6824th UFI Global Exhibition Barometer/January 2020 Detailed results for other countries in Asia-Pacific(20 answers in total)Most important business issues in the exhibition industry in other countries in Asia-Pacific and globallyRest of AP
184、Global26%20%19%15%8%8%8%6%6%5%2%27%27%22%2%0%State of theeconomy in home marketGlobal economic developmentsCompetitionfrom withinthe industryInternalchallengesImpact ofdigitisationCompetitionwith other mediaRegulatory/Stakeholders issuesOtherEvolution of the business model for exhibitionsWhat share
185、of your total space available is used for the respective purposes during your exhibitions?To what degree have you added the following elements to your shows?Conference stages onand near the show floorOpen meeting spacesCatering/designated food spacesOff main siteevents3.6/5.02.9/5.02.8/5.02.0/5.04.1
186、/5.03.0/5.02.8/5.02.2/5.0Rest of APGlobal20%40%40%less than 5%between 5 and 10%between 10 and 25%more than 25%0%67%0%33%0%33%67%0%0%70%20%0%10%6924th UFI Global Exhibition Barometer/January 2020 Conclusionglobally,more than one company out of three declares an intention to develop operations in new
187、countries.Finally,the survey tackled the evolution of the business model for exhibitions and the levels of implementation of specific features;results indicate a major use of“conference stages on and near the show floor”(3.6 out of a scale of 5),followed by“open meeting spaces”(2.9)and“catering/desi
188、gnated food spaces”(2.8).“Off main site events”are,in comparisons,less often implemented(2.0).Results also indicate that these features occupy on average less than 10%of the total space of the exhibitions.THANK YOU TO ALL SURVEY PARTICIPANTS FOR YOUR CONTRIBUTION!THE NEXT GLOBAL BAROMETER SURVEY WIL
189、L BE CONDUCTED IN JUNE 2020 PLEASE PARTICIPATE!The Global Barometer survey has been measuring the pulse of the exhibition industry since 2008.This 24th survey was concluded in early January 2020,which means that the current“Wuhan virus”issue was not yet known.The survey was answered by a record numb
190、er of 438 companies from 70 countries/regions.The results are detailed for 22 geographical zones,including 18 major countries and regions markets.The survey results reveal a positive outlook in terms of operating profit,with at least 70%of companies in each of the four regions maintaining a good lev
191、el of performance in 2019 compared to 2018.In terms of gross turnover,a majority of companies from all regions also expect increases.However,strong levels of uncertainty can be noticed in many countries,especially in Asia/Pacific and Latin America.When asked about the most important issues for their
192、 business in the coming year,companies remain concerned about the following 4 topics:“State of the economy in home market”(26%in the current survey,up 2%compared to 6 months ago),“Competition from within the industry”(20%in the current survey,up to 1%compared to 6 months ago),“Global economic develo
193、pments”(19%in the current survey,same compared to 6 months ago)and“Internal challenges”(16%in the current survey,down 1%compared to 6 months ago).In terms of strategy,in all regions,a large majority of companies intend to develop new activities,in either the classic range of exhibition industry acti
194、vities(venue/organiser/services),or outside of the current product portfolios,or in both.In terms of geographical expansion,on average 7024th UFI Global Exhibition Barometer/January 2020 Appendix:Number of survey replies per country Total=438(in 70 countries/regions)North AmericaCanadaMexicoUSACentr
195、al&South AmericaArgentinaBoliviaBrazilChileColombiaCosta RicaEcuadorEl SalvadorGuatemalaHondurasPanamaParaguayPeruUruguayAfricaEgyptMoroccoRwandaSouth Africa Europe Albania Austria Belgium Croatia Czech Republic France Georgia Germany Greece Hungary Italy Poland Portugal Romania Russia Serbia Sloven
196、ia Spain Sweden The Netherlands Turkey Ukraine United KingdomMiddle EastAlgeriaBahrainIraqJordanKuwaitLebanonOmanQatarSaudi ArabiaUnited Arab EmiratesAsia/PacificAustraliaAzerbaijanChinaIndiaIndonesiaJapanKazakhstanMacauMalaysiaNew ZealandPakistanPhilippinesSingaporeSouth KoreaThailandVietnam4042115
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