1、12022 TECH TRENDS AND THE 50-PLUSDecember 2021DOI:https:/doi.org/10.26419/res.00493.001AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH2Table of contents3 Executive summary6 Tech to connect12 Tech hurdles16 Tech ownership and us

2、e28Tech to entertain and grow 35Tech spend41Methodology45ContactAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH3Executive summaryDuring COVID-19 older adults relied on technology to maintain some sense of normalcy and social connection.And while some aspects of day-to-day life have retu

3、rned to normal(going to the grocery store,eating out,etc.),older adults use of technology to help them stay connected with others remains a cornerstone in 2021.Three in four people 50-plus say they rely on technology to stay connected;50s(76%),60s(79%),and 70s(72%).Increases in most forms of communi

4、cation is seen year over year:text,video chat,and social media.A desire to learn more about tech maintains steady as one in three(35%)say they would use technology more often if they knew how.That said,some hurdles still exist for those 50-plus when it comes to access and use of technology.Two in fi

5、ve(42%)adults 50-plus do not feel technology is designed for all ages.The overarching complaint is that tech is not designed with older adults in mind due to design that is too complex,poor user experiences,and insufficient training materials.The cost of high-speed internet is seen as a problem for

6、more than 50%of this population,regardless of their demographics.Even so,adults 50-plus continue to expand their repertoire of tech devices owned,including home assistants.Year-over-year increases in ownership of the primary tech devices is seen again in 2021,although not to the extent of the rapid

7、onset of growth in 2020 that was a result of the pandemic and significant social isolation.One-third(35%)of those 50-plus now own a home assistant,up from 17%just two years ago and nearly one-third(30%)own a wearable,up from 17%in 2019.AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH4Exe

8、cutive summarySome tech behaviors formed during the pandemic appear to be here to stay.Older adults continue to incorporate tech into their lives.The significant increases in the use of smartphones and tablets recorded in 2020 for such things as making online purchases,ordering groceries,banking,and

9、 engaging health services continued in 2021,as did the increased use of a multitude of apps.Video chat,which was relatively a new concept for many of older adults,has continued to grow in its use and interest.Engagement in the various social media apps diversified as those 50-plus continue to find n

10、ew ways to connect with others,pursue personal passions,and be entertained.Older adults have a variety of motivations for engaging with technology.Staying connected with others,being entertained,and managing day-to-day living are the top motivations among those 50-plus for engaging with technology.W

11、hile the large shift in entertainment consumption from cable to streaming appears to have leveled off in 2021,the frequency of using streaming services continues to increase year over year.On average,older adults subscribe to three services,yet more than half(58%)feel they pay for too many platforms

12、.While the top subscription platforms did not change(Netflix,Amazon,Hulu),HBOMax and Peacock showed strong growth among adults 50-plus,with subscription rates similar to Disney+.Almost one-third(30%)of adults 50-plus use technology to support or encourage a passion.Tech was used in a variety of ways

13、 this past year related to passions;e.g.,watching videos,researching how-to tutorials,buying supplies online,taking online classes,and joining social media groups to interact with those of similar interests.AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH5Executive summaryThe pandemic ex

14、panded interest and reliance on smart home technology.About one in three(29%)are motivated to use technology to maintain their personal independence.Learning how to use and manage smart home technology is a top interest of the 50-plus.Almost one-fourth(23%)now have smart home technology,up from 10%i

15、n 2019.Twenty-eight percent(28%)use their smartphone to manage smart home technology.Smart home cleaning devices were purchased at a similar rate across age groups.Home health and safety devices were also purchased at the same rate regardless of age.A significant portion of adults 50-plus express in

16、terest in new technology.Most(64%)are interested in at least one type of up-coming technology advancement.Health-related innovations such as diagnostic toilets and daily objects that automatically track health measures are top interests.Older adults are continuing to spend money on tech.Most(70%)mad

17、e a tech purchase in the past year and while the year-over-year increase is not as significant as 2019 to 2020,it remains significantly higher than 2019 expenditures($821 vs.$394)with tech spending projections expanding to$108 Billion in 2030.Smartphones and related accessories,along with Bluetooth

18、headsets and smart TVs continue to top the list of tech purchases made across all ages.TECH TO CONNECTAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH6AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH7The reliance on technology to stay connected and in touch with friends and f

19、amily remains a cornerstone with 76%of those 50-plus saying they rely on it,including three in four adults in their 50s(76%),60s(79%),and 70s(72%).Base:Total 50+Respondents(n=2,063)Q11.Please rate how much you agree or disagree with the following statement.*Indicates a significant difference at a 95

20、%confidence level*42%45%*44%*36%34%31%35%36%*13%15%11%14%11%10%10%14%*50+(n=2,063)Age range5059(n=777)6069(n=680)70+(n=606)Agreement with I rely on technology to stay connected and in touch with friends and familyAmong adults 50+and by age rangeStrongly agreeSomewhat agreeNeutralSomewhat or strongly

21、 disagreeAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH8Base:Total 50+Respondents(n=2,063)Q12.How often do you use each of the following to communicate with and stay connected to friends and family?Older adults engage with multiple types of online communication to stay connected with o

22、thers and report a year-over-year increase in the use of video chat,texting,and social media.*Indicates a significant difference at a 95%confidence level92%90%78%70%92%89%74%67%TextEmailSocial mediaVideochatMethods used to stay connectedAmong adults 50+,2020 and 2021Text67%19%3%4%8%Email45%22%10%12%

23、11%Social media42%17%6%9%26%Video chat8%20%17%22%33%DailyWeeklyMonthlyLess than monthlyNeverFrequency of using the following methods to stay connectedAmong adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCHQ20.Do you wish you had a better grasp of technology in general to allow y

24、ou to more frequently and easily connect with others?9A desire to know how to use technology in a variety of ways maintains steady,from 39%to 35%.A growing comfort with technology among the 50-plus likely impacts perceptions of the need to get a better grasp on tech which has softened from 54%to 44%

25、.Base:Total 50+Respondents(n=2,063)*Indicates a significant difference at a 95%confidence levelQ23a_2.Please rate how much you agree or disagree with the following:Base:Total 50+RespondentsWould use tech more if they knew how35%31%33%41%*Would like a better grasp on technology44%42%42%48%50+(n=2,063

26、)Age range5059(n=777)6069(n=680)70+(n=606)Percent who would use tech more if they knew how and who would like a better grasp on technologyAmong adults 50+and by age rangeAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH10Base:50+Respondents Would Use Technology More in Daily Life if Knew

27、HowQ23a_3.Which of the following best describes your motivation for wanting to use technology more in your daily life?NEW QUESTION 2021Older adults primary motivations to use tech more are to stay connected,be entertained,and manage day-to-day living.*Indicates a significant difference at a 95%confi

28、dence level50+(n=797)66%59%47%43%38%36%29%5059(n=270)66%62%*47%*42%43%38%22%6069(n=258)68%63%*55%*47%37%36%29%70+(n=269)64%54%40%40%35%35%35%*To help connect with othersTo be entertainedTo manage responsibilitiesTo help me stay healthyTo learn a new skillTo pursue a passionTo help me maintain my per

29、sonal independenceMotivations for using technology more in daily lifeAmong adults 50+and by age rangeAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH11Base:50+Respondents Would Use Technology More in Daily Life if Knew How,Uses(Device),Hasnt Performed Activities With Devices in Past Thre

30、e Months Learning how to manage smart home tech,stream entertainment,and video chat interest the 50-plus the most.*Indicates a significant difference at a 95%confidence levelQ23b_2.Now,more specifically,thinking about the technology you currently own,which of the following activities would you like

31、to use it for,if you had the knowledge and felt comfortable doing so?NEW QUESTION 202150+(n=680)23%22%22%17%16%16%15%5059(n=226)23%23%15%23%*14%18%16%6069(n=221)22%20%14%13%15%14%16%70+(n=233)23%24%35%*14%19%17%13%Manage or monitor smart home technology or securityWatch videos or shows on sites like

32、 Hulu or NetflixVideo chat with friends or familyTake online learning or how-to tutorialsHealthcare servicesUse a home assistantTake online education courses for certificates or degreesTop technology activities of interestAmong adults 50+and by age rangeTECH HURDLESAARP.ORG/RESEARCH|2021 AARP ALL RI

33、GHTS RESERVEDAARP RESEARCH12AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH13Two in five adults 50-plus feel technology is not inclusive,nor designed for people of all ages.The older a person is,the more inclined they are to feel that technology is not designed with all people in mind.B

34、ase:Total Respondents(50+:n=2,063;50-59:n=777;60-69:n=680;70+n=606)Q28b.Do you feel like technology today is being designed with people of all ages in mind?NEW QUESTION 2021*Indicates a significant difference at a 95%confidence level42%39%40%45%50+(n=2,063)Age range5059(n=777)6069(n=680)70+(n=606)Pe

35、rcent who do not think technology is designed with people of all ages in mindAmong adults 50+and by age range*AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH14Across all ages,poor design and user experiences are central to the overarching complaints that technology is not designed with

36、older adults in mind.Base:Those who feel technology is not designed with all ages in mind(n=576)CodedQ28c.Where do you feel the design of technology today is falling short?NEW QUESTION 2021Where Technology Design is Falling ShortPoor User Experience/Difficult for Older PeoplePoor Design/Too ComplexN

37、eed More Training“Needs to be simpler for Seniors to self educate or offer classes at low cost or No Cost with Product purchase!”“With the seniors.We need more simple steps to learn new tech.”“The people who are creating new tech are usually younger,so its geared for the younger generations.”“Some a

38、pps are unintuitive to use and difficult for old people.They dont want to memorize a bunch of logins.They cant see all the little buttons.They dont know what a hamburger menu is.The text is too small!”“Seniors arent always considered.”“Sometimes designers forget that not everyone is at the same comf

39、ort or proficiency level when dealing with new technology.”“Many apps and devices are geared to the computer junkies not for the average person.”“Making changes and updates to devices too soon before many of us have grasped using what is before us.”“Its all so complex.I think it could be simplified,

40、for example,instead of so many icons one needs to understand in a work processing program,why cant words be used instead?”“Apps are confusing to use by elderly people like me.”“Older people that didnt grow up in the tech age,and theres no physical hard copy of directions for them to use to learn how

41、 to use the product.”“Maybe,technology slang needs to be clear.”“They dont send hard copies of instructions instead they have you go on the internet to find out how to use it.”“I feel that new technology is made available to the public without adequate instruction is made available.I know lots of pe

42、ople who do not get the maximum use out of new devices because they dont know how to use them and dont know how to get the necessary training.”“Little or no instructions on how to use.”AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH15Base:Total 50+Respondents Q5b.How much,if at all,is t

43、he cost of monthly high-speed internet a problem for you?1“Aging Connected:Exposing the Hidden Connectivity Crisis for OlderAdults.Humana Foundation and OATS,May 2021.Older adults and those living in rural areas have limited access to high-speed internet.1Even among adults with internet access,over

44、half(56%)say cost is a problem.*Indicates a significant difference at a 95%confidence level19%*14%18%19%15%20%*18%*13%14%19%*24%*28%*39%39%39%39%42%36%46%*36%42%*34%32%41%41%44%42%40%43%40%36%50%*43%42%41%32%Age range5064(n=1,102)65+(n=901)GeographyUrban(n=945)Rural(n=631)Suburban(n=1,433)Income$40k

45、(n=738)$40k$75k(n=566)$75k+(n=759)EthnicityWhite(n=753)Black(n=568)Hispanic(n=531)Asian(n=163)How problematic cost of monthly high-speed internet isAmong adults 50+,by age range,geography,income,and ethnicityMajor problemMinor problemNot a problemNot applicable or dont know16TECH OWNERSHIP AND USEAA

46、RP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH16AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH17The sharp growth in tech ownership seen in 2020,motivated mostly by the pandemic,begins to level off in 2021.Base:Age 50+RespondentsQTech1/Q2.Which of the following items do you

47、have/own?Q6.Do you currently own a smart TV?*Indicates a significant difference at a 95%confidence level97%Own atleast oneprimary device77%47%49%17%17%10%85%*56%*64%*29%*27%*19%*84%*59%*67%*35%*30%*23%*SmartphoneTabletSmart TVHome assistantWearablesSmart home technologyTrended device ownership,20192

48、021Among adults 50+2019(n=2,607)2020(n=2,256)2021(n=2,063)AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH18The rates of ownership for most of the primary tech devices are very similar for those in their 50s and 60s.Those 70-plus are not too far behind.Base:Age 50+RespondentsQ2.Which of

49、the following items do you have/own?*Indicates a significant difference at a 95%confidence level90%*60%70%39%*36%*23%88%*61%72%36%*33%*26%72%56%57%28%21%21%SmartphoneTabletSmart TVHome assistantWearablesSmart home technologyTrended device ownership,20192021Among adults 50+,by age range5059(n=777)606

50、9(n=680)70+(n=606)AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH19In evaluating year-over-year trends,ownership among those 5059 are reaching a possible plateau,while those 6069 have steady growth in all primary devices.Base:Age 50+RespondentsQ2.Which of the following items do you have

51、/own?Ownership rates of technology devices,20192021Among adults 50+,by age range5059606970+0%25%50%75%100%201920202021Smartphones2021:5059 90%,6069 88%,70+72%5059606970+0%25%50%75%100%201920202021Tablets2021:5059 60%,6069 61%,70+56%5059606970+0%25%50%75%100%201920202021Smart TVs2021:5059 70%,6069 72

52、%,70+57%5059606970+0%25%50%75%100%201920202021Home Assistants2021:5059 39%,6069 36%,70+28%5059606970+0%25%50%75%100%201920202021Wearables2021:5059 36%,6069 33%,70+21%5059606970+0%25%50%75%100%201920202021Smart Home Technology2021:5059 23%,6069 26%,70+21%AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVE

53、DAARP RESEARCH20Smartphone activities embraced during the pandemic such as making a purchase,banking,and telehealth services are more mainstream in 2021.Base:Those who use a SmartphoneQ4.For each device listed below,please indicate the activities that you have used it for in the past 3 months?*Indic

54、ates a significant difference at a 95%confidence level+indicates new item in 20212020(n=1,924)91%78%74%73%69%66%53%55%52%49%52%*46%44%*40%42%*38%2021(n=1,743)92%78%73%71%65%64%55%54%52%48%47%45%40%38%37%35%Text,IM,or emailDirections or trafficInternetNewsApp purchase or useSocial mediaFinancial tran

55、sactionsMake a purchaseVideo chat with friends or familyPlay a gameComparison shopWatch how-to tutorialsGet health and fitness informationHealthcare servicesWatch live social media videosTrack your health or fitness via apps or websitesMost popular activities performed on a smartphone in the past th

56、ree months,2020 and 2021Among adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH21Smartphones continue to be adopted in new ways to manage day to day living.One in three have ordered food delivery and one in four listen to podcasts on their smartphones.Base:Those who use a Smartp

57、honeQ4.For each device listed below,please indicate the activities that you have used it for in the past 3 months?*Indicates a significant difference at a 95%confidence level+indicates new item in 20212020(n=1,924)31%28%27%25%22%24%22%12%12%10%4%2021(n=1,743)34%30%28%27%26%24%23%23%21%16%12%12%9%6%5

58、%+Order food delivery from a restaurantPost your own reviews,ratings,or commentsManage or monitor smart home technology or security+Listen to a podcastAccess your job or perform job-related tasksRequest a ride via an appUse a home assistantOrder groceries for pick up or deliveryWatch videos or shows

59、 on sites like Hulu or Netflix+Search for a jobAttend a live virtual eventTake online learningParticipate in virtual or remote volunteering+Access live or on-demand fitness classesTake online education coursesModerately popular activities performed on a smartphone in the past three months,2020 and 2

60、021Among adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH22Weekly app usage seen in 2020 remains mostly consistent in 2021,as the 50-plus maintained new behaviors such as app based shopping,banking and entertainment.Base:Those who use smartphones or tablets Q10.Which of the fol

61、lowing apps do you use on your smartphone or tablet at least once a week?*Indicates a significant difference at a 95%confidence level2020(n=2,038)79%71%72%71%66%57%54%48%44%43%35%38%31%22%25%2021(n=1,865)77%73%72%71%63%57%54%47%47%*43%38%36%28%*24%22%*EmailPhotosBrowserWeatherSocial mediaMapsShoppin

62、gGamesFinanceCalendarMusicNewsVideo chatStreamingHealth or fitness trackingTop applications used weekly,2020 and 2021Among adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH23Ownership of wearables has increased among adults 50-plus as both those in their 60s and 70s report incre

63、ases in ownership year over year.*2014-2019 Source:Forrester Analytics;Consumer Technographics Online Benchmark Survey(Part 2)2020 Source:Q2.Which of the following items do have/own?*Indicates a significant difference at a 95%confidence level16%16%20%43%*18-4942%*7%10%17%27%50+30%20161849 n=18,52950

64、+n=11,37020171849 n=20,72350+n=12,74720191849 n=29,74150+n=18, n=55150+n=2,25620211849 n=96250+n=2,063Wearable ownership ratesAmong adults 1849 and 50+Base:Total 50+Respondents 34%25%20%36%33%*21%50592020 n=8082021 n=77760692020 n=7982021 n=68070+2020 n=6502021 n=606Wearable ownership rat

65、es,2020 and 2021Among adults 5059,6069,and 70+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH24Base:Those who own a wearable Q3.How often do you currently use the following?*Indicates a significant difference at a 95%confidence levelAmong those who own a wearable,the majority use it on

66、a daily basis,regardless of age.71%78%74%81%18492020 n=2412021 n=43450+2020 n=6412021 n=654Wearable daily use rates,2020 and 2021Among adults 1849 and 50+78%76%82%77%82%86%50592020 n=2862021 n=30260692020 n=2102021 n=20370+2020 n=1452021 n=149Wearable daily use rates,2020 and 2021Among adults 50+,by

67、 age rangeAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH25Ownership rates of home assistants continues to increase among adults 50-plus with significant year-over-year increases among those in their 50s and 60s.Growth among those 1849 has slowed.2014-2019 Source:Forrester Analytics;Con

68、sumer Technographics Online Benchmark Survey(Part 2)2020 Source:Q2.Which of the following items do have/own?*Indicates a significant difference at a 95%confidence level9%21%38%*18-4940%*4%17%29%50+35%20171849 n=20,72350+n=12,74720191849 n=29,74150+n=18, n=55150+n=2,25620211849 n=96250+n=2

69、,063Home assistant ownership ratesAmong adults 1849 and 50+34%27%27%39%*36%*28%50592020 n=8082021 n=77760692020 n=7982021 n=68070+2020 n=6502021 n=606Home assistant ownership rates,2020 and 2021Among adults 5059,6069,and 70+Base:Total 50+Respondents AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAAR

70、P RESEARCH26Regardless of age,people use home assistants most commonly to play music,answer a question,set a timer,or check the weather or traffic.Base:Those who use home assistantsQ42a.Earlier you mentioned using a home assistant such as Amazon Echo/Alexa,or Google Home.What types of things do you

71、use your home assistant for?NEW QUESTION 2021*Indicates a significant difference at a 95%confidence level1849(n=368)81%60%53%61%*27%22%33%*22%13%20%17%18%*17%*14%*12%6%11%*50+(n=656)84%72%*62%*54%32%27%*23%18%17%16%14%11%11%10%10%10%6%Play musicAsk a questionCheck the weather or trafficSet an alarm

72、or timerGet news or sportsFind cooking instructions or a recipeControl lightsCall someoneShopping or make a purchaseControl the TV or remote controlListen to podcastsPlay a game or triviaChat with family or friendsControl the thermostatAccess or manage my calendarVirtual companionRun a routine of ta

73、sks to manage the dayTop uses of home assistantsAmong adults 1849 and adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH27Q43.Still thinking about advancements in technology,which of the following are you most interested in taking advantage of now or when they become available?Pl

74、ease select your top 3.NEW QUESTION 2021*Indicates a significant difference at a 95%confidence levelHistorically,adoption of new technology rises as awareness and interest grow.This is a promising trend when considering emerging technology,as most(64%)of those 50-plus are interested in at least one

75、type of new technology.Many are interested in health-related innovations such as diagnostic toilets and daily objects that automatically track health measures.30%23%20%18%13%13%12%11%10%4%36%Clothing that responds to temperature(your body/environment)Automated yard/house cleaning robotsIn-home diagn

76、ostic devices from daily objectsDriverless carsProtective exoskeleton devicesDelivery dronesAugmented Reality eyewearTracking of health measures from daily objectsRobotic or self-checkout shopping cartsCompanion robotsNone of the aboveInterest in the following new technologiesAmong adults 50+DEVICES

77、 OWNED&PLAYEDMay 201628TECH TO ENTERTAIN AND GROWAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH28AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH29Base:Total 50+RespondentsQ7.How do you generally watch shows,movies,series,and/or videos?*Indicates a significant difference at

78、 a 95%confidence levelCompared to 2020,older adults viewing habits and their use of streaming has stabilized.They enjoy blending viewing experiences.Those who do not watch any show,movie,series or video:2020:2%,2021:4%.10%11%14%13%36%36%16%17%20%21%Primarily streaming:24%Primarily streaming:24%Prima

79、rily network or cable:38%Primarily network or cable:36%2021(n=2,063)2020(n=2,256)Methods of watching shows,movies,series and videos,2020 and 2021Among adults 50+Only via streaming servicesPrimarily via streaming servicesA mix of network or cable&streaming servicesPrimarily via network or cableOnly v

80、ia network or cableAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH30Base:Respondents Who Stream ContentQ9.Which of the following streaming services do you currently subscribe to?Q9b.Please indicate how much you agree or disagree with each of the following statements as it relates to the

81、 streaming services you subscribe to.*Indicates a significant difference at a 95%confidence levelNOTE:Disney+,HBOMax,and Peacock were added to the list in 2020,Streaming platform subscriptions increased slightly year over year,with adults 70-plus boosting their subscriptions across each of the top p

82、latforms.New platforms HBO Max and Peacock TV join the list of services with strong subscription rates.58%feel like theyare payingfor toomanyservicesStreaming services usedAmong adults 50+and by age range50+50-5960-6970+202020220202120202021Base:1,8331,756547244967%69%73%74%65%

83、68%61%65%55%58%55%59%61%60%49%54%29%32%36%40%31%32%18%22%21%25%*28%35%*20%23%13%15%12%23%*13%26%11%23%14%18%12%21%*12%24%*12%20%*14%18%AVG#3.32.92.92.5AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH30%29%36%*33%27%29%25%23%28%33%*31%36%*30%32%22%30%*13%13%13%13%12%*16%*13%12%10%*7%7%5%1

84、0%8%12%8%20%18%12%14%21%*15%28%27%50+2020(n=2,249)2021(n=2,056)50592020(n=807)2021(n=777)60692020(n=797)2021(n=677)70+2020(n=645)2021(n=602)Frequency of streaming shows,movies,series,or videosAmong adults 50+and by age range,2020 and 2021DailyWeeklyMonthlyLess than monthlyNever31All age groups repor

85、t a slight increase in their frequency of streaming(up from 58%to 62%weekly or more often).Base:Total Respondents(Answers not forced)Q8.How often do you watch streamed shows,movies,series,or videos?*Indicates a significant difference at a 95%confidence level62%*58%AARP.ORG/RESEARCH|2021 AARP ALL RIG

86、HTS RESERVEDAARP RESEARCH32While Facebook remains the most popular social media site across age groups,engagement is spread across a variety of platforms.TikTok,Twitter,and LinkedIn showed significant growth while Instagram remained steady.Base:Total RespondentsQ12B.Which of the following social med

87、ia platforms do you use?*Indicates a significant difference at a 95%confidence level1849(n=962)77%71%*25%56%*9%24%*31%*24%*35%*22%*2%3%50+(n=2,063)68%52%25%24%18%*17%16%13%10%4%2%15%*FacebookYouTubePinterestInstagramNextdoorLinkedInTwitterWhatsAppTikTokRedditOtherNoneSocial media platforms usedAmong

88、 adults 1849 and adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH33Three out of 10 older adults used technology to pursue a passion or interest in the past year,which may present an opportunity for content creators.Base:Total Respondents Q50.Now,thinking about the past year,did

89、 you pursue any passion or interest,or build a skill that was supported or encouraged through the use of technology?NEW QUESTION 2021*Indicates a significant difference at a 95%confidence level30%32%*33%*25%41%*39%39%46%*29%29%29%29%50+(n=2,063)Age range5059(n=777)6069(n=680)70+(n=606)Pursued any pa

90、ssion or interest through technology in the past yearAmong adults 50+and by age rangeYesNo,did not pursue any passionsNo,none supported by techAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH34Technology,particularly video,enabled many people to pursue their passions.How-to and other vid

91、eo content were the most popular.Base:50+Respondents Pursued Passion Supported/Encouraged through Technology UseQ51.In which of the following ways was the passion(s)you pursued last year supported by technology?NEW QUESTION 2021*Indicates a significant difference at a 95%confidence level50+(n=604)71

92、%70%52%51%39%28%26%22%22%21%20%5059(n=234)68%80%*52%52%41%29%26%21%26%18%19%6069(n=205)73%63%54%54%47%*27%26%25%23%21%16%70+(n=165)72%65%50%45%26%27%26%22%15%25%26%*Searched the internet for how-toWatched videosBought supplies onlineUsed an appEngaged in social mediaStreamed contentListened to podca

93、stsParticipated in an online webinarTracked my progress using online toolsTook an online courseAttended a live online eventHow passions pursued in the past year were supported by technologyAmong adults 50+who pursued a passion supported by technology and by age range35TECH SPEND AARP.ORG/RESEARCH|20

94、21 AARP ALL RIGHTS RESERVEDAARP RESEARCH35AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH36Most older adults have purchased a new tech item in the last year,with relatively similar purchase rates across the 50-plus age cohorts.The tech purchase rate is only slightly down from 72%in 2020

95、,but up significantly from 51%in 2019.Base:Total Respondents Q30.Which specific technology products did you purchase in the past year(September 2020-September 2021),for yourself and/or your household?*Indicates a significant difference at a 95%confidence level51%61%51%38%72%82%73%69%70%73%*72%*63%50

96、+(n=2,063)Age range5059(n=777)6069(n=680)70+(n=606)Percent who bought a new tech item in the past yearAmong adults 50+and by age range,2019,2020,and 2021AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH37Base:Total Respondents Q30.Which specific technology products did you purchase in the

97、 past year(September 2020-September 2021),for yourself and/or your household?Q31.Thinking about all of the different tech items you purchased in the past 12 months(September 2020-September 2021),approximately,how much did you spend in total?Tech items purchased in the past year*Indicates a significa

98、nt difference at a 95%confidence levelAdults in their 50s outspent older adults on tech purchases.Smartphones and related accessories,along with Bluetooth headsets and smart TVs continue to top the list of purchases made across all ages.18-4950+50-5960-6970+base:9622,063777680606Smartphone 37%*30%35

99、%*29%24%Smartphone accessories 35%*30%35%*34%*20%Bluetooth headset/ear buds 34%*23%28%*26%*13%Smart TV25%*20%25%*21%*14%Laptop computer or Netbook21%*16%17%*19%*11%Tablet 17%15%15%14%16%Wearable device 17%*12%15%*12%10%Gaming system15%*5%8%*4%2%Home assistant 10%9%10%10%7%Smart home technology/secur

100、ity 9%8%8%11%*6%Desktop computer9%7%7%8%6%Digital camera7%*4%5%*3%4%Smart home cleaning device5%5%6%6%5%Home audio equipment6%*4%4%5%3%E-reader 4%4%4%4%5%Virtual reality(VR)device4%*2%3%*2%0%GPS tracker designed to monitor/share location 2%3%4%3%2%Home health and safety device 2%2%2%3%2%Digital conn

101、ected fitness equipment 3%*1%1%1%0%Other1%2%1%1%2%None17%30%*27%28%37%$1,234$821$923$872$6521849(n=949)50+(n=2,019)5059(n=764)6069(n=671)70+(n=584)Total tech spend in the past 12 monthsAmong adults 1849,50+,and by age rangeAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCHTech spending inc

102、reased between 2019 and 2021,with a smaller increase in 2021 than the pandemic-inspired peak that occurred in 2020.Big ticket purchases such as smartphones and smart TVs dropped at a greater rate compared to less expensive items like earbuds and tablets.38Base:Total Respondents Q30.Which specific te

103、chnology products did you purchase in the past year(September 2020-September 2021),for yourself and/or your household?Q31.Thinking about all of the different tech items you purchased in the past 12 months(September 2020-September 2021),approximately,how much did you spend in total?*Indicates a signi

104、ficant difference at a 95%confidence level2019(n=2,575)23%10%11%9%10%7%7%5%5%2%3%2%3%1%1%1%2020(n=2,256)35%*22%23%*19%*15%13%11%*10%*8%4%5%5%4%3%1%2%4%*2021(n=2,063)30%30%23%20%16%15%12%9%8%7%5%5%4%4%4%3%2%*2%2%1%SmartphoneSmartphone accessoriesBluetooth headset or ear budsSmart TVLaptop computer or

105、 netbookTabletWearable deviceHome assistantSmart home technology or securityDesktop computerGaming systemSmart home cleaning deviceDigital cameraHome audio equipmentE-readerGPS tracker designed to monitor or share locationVirtual reality(VR)deviceHome health and safety deviceOtherDigital connected f

106、itness equipmentTech items purchased 2019,2020,and 2021Among adults 50+AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCHTech purchases among those in their 60s only leveled off slightly compared to younger or older adults.39Base:Total Respondents Q30.Which specific technology products did

107、 you purchase in the past year(September 2020-September 2021),for yourself and/or your household?Q31.Thinking about all of the different tech items you purchased in the past 12 months(September 2020-September 2021),approximately,how much did you spend in total?*Indicates a significant difference at

108、a 95%confidence level50-5960-6970+20001920202021Base:969868077700%650606Smartphone 29%45%*35%23%35%*29%15%24%24%Smartphone accessories 35%34%20%Bluetooth headset/ear buds 16%31%28%8%19%26%*4%15%13%Smart TV15%25%25%11%17%21%8%14%14%Laptop computer or Netbook11%17%17%8

109、%16%19%6%13%11%Tablet 12%20%*15%11%10%14%8%9%16%*Wearable device 11%15%15%6%11%12%4%8%10%Home assistant 7%8%10%7%12%10%5%4%7%Gaming system4%12%*8%1%10%*4%1%8%*2%Smart home technology or security 6%5%8%5%6%11%*4%3%6%*Desktop computer5%6%7%4%5%8%*4%3%6%*Smart home cleaning device6%6%5%Digital camera3%

110、8%*5%4%2%3%2%1%4%*Home audio equipment3%3%4%3%3%5%1%2%3%E-reader 3%2%4%3%1%4%3%2%5%GPS tracker designed to monitor or share location 2%4%5%3%4%2%Virtual reality(VR)device1%2%3%0%1%2%0%1%*0%Home health and safety device 1%2%2%1%1%3%2%2%2%Digital connected fitness equipment 1%1%0%Other1%2%1%1%5%*1%1%1

111、%2%AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCHBy 2030,the 50-plus market is projected to swell in ranks to 132 million and spend on average$108 billion annually on tech products.40Base:Total Respondents Q30.Which specific technology products did you purchase in the past year(Septemb

112、er 2020-September 2021),for yourself and/or your household?Q31.Thinking about all of the different tech items you purchased in the past 12 months(September 2020-September 2021),approximately,how much did you spend in total?*Indicates a significant difference at a 95%confidence levelSource:US Census

113、Bureau and AARP.Population estimates calculated by AARP.Projected spend calculation:132M x$821 average spend.$394$1,144$8212019(n=2,600)2020(n=2,256)2021(n=2,063)Total tech spend,20192021Among adults 50+$542$1,4825059$923$339$9416069$872$270$97270+$652201920202021Total tech spend,20192021Among adult

114、s 50+,by age rangeMETHODOLOGYAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH41AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH42Methodology:Quantitative Survey n=3,025 Methodology:Online survey using NORCs research panel+Dynata Qualifications:Ages 18+,US Pop Sample:Total Res

115、pondents:n=3,025;50+Respondents:n=2,063 Interviewing Dates:September 14 October 14,2021 Language of Interview:English and Spanish Weighting:The sample is weighted according to demographics for US adults age 18+,50+,and by generation;similar to 2020 weighting design.Refer to www.aarp.org/2022techtren

116、ds for full methodology report Questionnaire length:The survey was approximately 19 minutesin length onlineObjective:Repeat survey exploring technology use and attitudes among the 50+around device ownership,common activities performed online,social networking,mobile usage,privacy and trust,and conne

117、cting with friends and familyNEW IN 2021:Passions,the Design of Todays Tech,New Tech,and Proactive PrivacyAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH43Respondent profile*Indicates a significant difference at a 95%confidence level18-4950+50-5960-6970+Base:9622063777680606GenderMale50

118、%47%49%*48%*44%Female51%53%51%53%56%EducationLess than HS9%*7%7%*9%*4%HS graduate26%34%31%31%40%*Vocational/tech school/some college/associates29%*25%25%27%24%Bachelors degree21%19%21%*22%*14%Post grad study/professional degree15%15%16%12%17%*EthnicityWhite,non-Hispanic55%68%*60%70%*74%*Black,non-Hi

119、spanic13%*11%12%11%9%Other,non-Hispanic1%2%3%1%2%Hispanic21%*12%16%*11%8%2+,non-Hispanic3%2%3%*1%2%Asian,non-Hispanic7%*6%6%5%5%IncomeLess than$40K39%36%34%32%43%*$40K-$75K28%27%25%27%29%$75K+34%37%*41%*42%*29%AARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH44About AARPAARP is the nation

120、s largest nonprofit,nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age.With nearly 38 million members and offices in every state,the District of Columbia,Puerto Rico,and the U.S.Virgin Islands,AARP works to strengthen communities and advocate

121、for what matters most to families with a focus on health security,financial stability and personal fulfillment.AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen,high-quality products and services to carry the AARP name.As a trusted source for

122、news and information,AARP produces the nations largest circulation publications,AARP The Magazine and AARP Bulletin.To learn more,visit www.aarp.org or follow AARP and AARPadvocates on social media.Interloq provides innovative market research solutions to help brands,marketers and business leaders c

123、ollect and harness the power of data to drive fast insights and decisions about their business.Nimble and efficient,we do things quickly without the drag of sizeable unneeded bureaucracy.Our primary consultants have been conducting market research for over two decades while always remaining on the p

124、ulse of modern technology to inform our research methods.Interloq is proud to be a woman-owned business based in Dallas,Texas.To learn more,visit www.I.About Interloq,LLCAARP.ORG/RESEARCH|2021 AARP ALL RIGHTS RESERVEDAARP RESEARCH45Dr.Brittne Kakulla,AARP Researchbkakullaaarp.orgFor media inquiries,please contact mediaaarp.orgThis research was designed and executed by AARP Research