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1、AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDDOI:AARP RESEARCHhttps:/doi.org/10.26419/res.00772.001January 20242024 TECH TRENDS AND ADULTS 50+AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive Summary3The 50+Tech Consumer6Digital Services18Connecting Tech and Wellness23Tech and
2、Social Engagement32Tech Hesitations40New Tech Frontiers46Implications50Methodology52Contact562Table of contents3EXECUTIVE SUMMARY3AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summaryThere has been a noticeable shift
3、 in technology adoption and use among older adults ages 50-plus.The 50-plus audience is now at parity with 18-49 regarding ownership of most of the primary tech devices.Nearly all of adults 50-plus now own at least one tech device.Though overall tech spending is down slightly from 2022($912)to 2023(
4、$798),ownership of smart TVs,smartphones,and wearables has increased year over year(YOY),driven primarily by those ages 60-69 and 70-plus.Older adults are actively engaged with a variety of digital services.They are more likely to access many of these digital services via an app as opposed to just v
5、ia a website.86%of those 50-plus stream at least some,if not all,of their entertainment content up from 64%in 2019.Four in five(79%)say they use technology to stay connected with friends and family.Smart home and home safety technology have yet to be unlocked.Although awareness is high for all types
6、 of smart home technology,device adoption among older adults has remained relatively flat over the last five years.Cameras,alarms,and appliance controls are of greatest use and interest among older adults.Lack of need is the top reason many are not interested in smart home technology.4AARP.ORG/RESEA
7、RCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summaryTechnology has the potential to play a significant role encouraging wellness and healthy aging.Half of adults 50-plus recognize that technology can enable a healthy life.Seven in 10(69%)of this audience have one or more chronic health is
8、sue(s),but few are using technology to manage.Most of the 50-plus have experienced a significant life event such as a new chronic health diagnosis or a major health status change in the past two years.When life events happen,the 50-plus are using some digital services to help them,but there are many
9、 underused services available where tech could help make life easier and save time or money.5Though the 50-plus are comfortable with what they use and know,they have a wait-and-see approach toward new tech.Only two-thirds(66%)of those 50-plus express comfort with their digital literacy skills;and co
10、mfort diminishes with age.64%of 50-plus adults do not feel technology today is designed with their age in mind.Older adults are less than enthusiastic about what generative AI might mean for them.Though most(85%)have heard of it,they are unsure as to what it is and whether it will improve or impede
11、their online safety.Only 9%have used it.AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH6THE 50+TECH CONSUMERAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH90%75%59%46%*36%25%89%75%59%34%33%23%SmartphoneSmart TVTabletWearablesHome assistantSmart home technologyAges 1849(n=51
12、7)Ages 50+(n=2,712)7Base:Total RespondentsQTech1/Q2.Which of the following items do you have/own?Q6.Do you currently own a smart TV?*Indicates a significant difference at a 95%confidence levelOlder adults ages 50-plus now own most devices at the same rate as those ages 18-49.In the past older adults
13、 adopt of technology devices may have lagged,but this year their ownership has reached parity with younger adults,with wearables being the exception.Percent of adults who own the following technology devicesBy age rangeAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHBase:Total 50+Respond
14、entsQTech1/Q2.Which of the following items do you have/own?Q6.Do you currently own a smart TV?Adults 50-plus own an average of seven tech devices,with a significant increase in ownership of smartphones,wearables,and smart TVs compared to 2022.8*Indicates a significant difference at a 95%confidence l
15、evel77%85%*84%86%89%*47%56%*59%*59%59%17%29%*35%*31%33%17%27%*30%*28%34%*10%19%*23%*24%23%64%64%67%*70%75%*SmartphoneTabletHome assistantWearablesSmart home technologySmart TV2019 2020 2021 2022 20232019 2020 2021 2022 20232019 2020 2021 2022 20232019 2020 2021 2022 20232019 2020 2021 2022 20232019
16、2020 2021 2022 2023Percent of adults age 50+who own the following technology devices2019(n=2,607),2020(n=2,256),2021(n=2,063),2022(n=2,095),and 2023(n=2,712)920222239202222399%Own at least one primary device in 2023AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RE
17、SERVEDAARP RESEARCHThe increase in ownership is primarily driven by those 60-69 and 70-plus,while those 50-59 report lower levels of home assistant and smart home tech ownership year over year.9Base:Total 50+RespondentsQTech1/Q2.Which of the following items do you have/own?Q6.Do you currently own a
18、smart TV?Ages 5059Ages 6069Ages 70+0%50%100%200222023SmartphoneAges 5059Ages 6069Ages 70+0%50%100%200222023TabletAges 5059Ages 6069Ages 70+0%50%100%200222023Home AssistantAges 5059Ages 6069Ages 70+0%50%100%200222023WearablesAges 5059Ages 6069Ages 70+0%50%1
19、00%200222023Smart Home TechAges 5059Ages 6069Ages 70+0%50%100%200222023Smart TVAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH10Base:Respondents 50+who own the device Q3.How often do you currently use the following?Most devices owned are used daily.98%79%61%59%57%5
20、7%Smartphone(n=2,437)Wearable(n=1,013)Laptop(n=2,000)Desktop(n=1,378)Tablet(n=1,697)Home assistant(n=941)Smartphone(n=2,437)Wearable(n=1,013)Laptop(n=2,00)Desktop(n=1,378)Tablet(n=1,697)Home assistant(n=941)Percent who use the following technology devices dailyAmong adults ages 50+who own the device
21、AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHBetween one-third and one-half of older adults are either using or interested in smart home devices,depending on the technology.11Base:Total 50+RespondentsNEW QUESTION 2023 Q77_2024_A.Please indicate your level of familiarity with each of t
22、he following types of smart home devices.Smart home device adoption among older adults has remained relatively flat over the last five years despite high awareness and high interest in aging-in-place.Devices with tangible“right now”benefits,such as security and Wi-Fi extenders,top the list of smart
23、home devices used.33%32%17%19%20%16%10%13%10%10%35%31%46%47%37%15%25%22%23%33%Security interconnected devices that monitor your home safetyExtender a device that extends the reach of your Wi-Fi signalLighting a smart home lighting system that allows you to automate or control your lighting remotelyA
24、ppliance a Wi-Fi connected appliance that can be operated remotelyUtility a smart device that manages energy and water utility usageFamiliarity and use of smart home devicesAmong adults age 50+Security interconnected devices that monitor your home safetyExtender a device that extends the reach of yo
25、ur Wi-Fi signalLighting a smart home lighting system that allows you to automate or control your lighting remotelyAppliance a Wi-Fi connected appliance that can be operated remotelyUtility a smart device that manages energy and water utility usageCurrently useAware and interestedAware but not intere
26、stedNot awareAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH5%5%4%4%3%3%2%Too complicatedIm not tech savvyPrivacyconcerns/InvasiveIm too oldDont want to learnabout it/deal with itMy age/health issuesDont haveInternet/Wifi/smartphoneToo complicatedIm not tech savvyPrivacy concerns/invasi
27、veIm too oldDont want to learn about it/deal with itMy age/health issuesDont have internet/Wi-fi/smartphoneThose who are not interested in smart home devices say its because theyre not needed,are too expensive,or are too complicated.12Base:Total 50+Respondents not interested in smart home devices(n=
28、451)NEW QUESTION 2023 Q77B_2024.You indicated you are not interested in using smart home tech devices.Please use the space below to tell us why that is.Reasons not interestedAmong adults ages 50+not interested in smart home devices20%13%12%11%11%7%6%5%Not neededExpensiveOld fashioned/Prefer simpler
29、methodsNot interestedDo not trust/Not secureI live in an apartment/rent my houseUnnecessarySatisfied with what I haveNot neededExpensiveOld fashioned/prefer simpler methodsNot interestedDo not trust/not secureI live in an apartment/rent my houseUnnecessarySatisfied with what I have2%or above reporte
30、dAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAcross a variety of smart home safety technology,cameras,alarms,and appliance controls are of greatest use and interest among older adults.13Awareness,interest,and use of such technology is relatively low for next-gen home safety technolog
31、y.32%17%9%8%4%3%2%1%28%21%17%18%11%13%14%6%28%36%39%31%43%39%41%42%13%26%35%42%42%45%42%50%Device enabling you to see who is at the front dooror drivewayAlarm that can tell when a door or window has beenopened or closed unexpectedlySmall electronic devices that can turn off appliances,turn lights on
32、 or off,and regulate temperatureWi-Fi enabled smoke or gas leak detectorDevice for monitoring an older adults in-homelocationElectronic system that lets family or friends knowyou are OK or if your daily routine changesSensors in the home that detect if someone fallsand calls for emergency helpSmart,
33、robotic devices for companionship,entertainment,or wellnessFamiliarity and use of home safety technologyAmong adults ages 50+(n=2,712)Currently useAware and interestedAware but not interestedNot awareDevice enabling you to see who is at the front door or drivewayAlarm that can tell when a door or wi
34、ndow has been openedor closed unexpectedlySmall electronic devices that can turn off appliances,turn lights on or off,and regulate temperatureWi-Fi enable smoke or gas leak detectorDevice for monitoring an older adults in-home locationElectronic system that lets family or friends know you are OK or
35、if your daily routine changesSensors in the home that detect if someone falls and calls for emergency helpSmart,robotic devices for companionship,entertainment,or wellnessBase:Total 50+Respondents Q40.Now please indicate your level of familiarity and interest in the use of home safety technology dev
36、ices.AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH$394$1,144$821$912$798 20022202369%of adults ages 50+made a tech purchase in the past 12 months.Even in the presence of dampened spending,69%of the 50-plus made a tech purchase in 2023,spending$798,on average.14Base:Total 50
37、+Respondents(n=2,712)Q30.Which specific technology products did you purchase in the past year(September 2022-September 2023),for yourself and/or your household?Q31.And thinking about all of the different tech items you purchased in the past 12 months(September 2022 September 2023),approximately,how
38、much did you spend in total?But inflation has likely had an impact with the median spend on tech products decreasing YOY by 33%,from$299 to$199 per buyer.Total tech spend in the past 12 monthsAmong adults ages 50+,2019 to 2023$200222023AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP R
39、ESEARCHConsumers 50-plus continue to buy a variety of tech devices for themselves and their households.15Base:Total 50+Respondents Q30.Which specific technology products did you purchase in the past year(September 2022-September 2023),for yourself and/or your household?Percent who purchased the foll
40、owing tech itemsAmong adults ages 50+,2022202330%24%21%19%16%14%12%8%7%6%SmartphoneSmartphoneaccessoriesSmart TVBluetooth headsetor earbudsLaptop computer ornetbookTabletWearable deviceSmart hometechnology orHome assistantDesktop computer31%29%*18%20%15%12%11%7%8%7%SmartphoneSmartphoneaccessoriesSma
41、rt TVBluetooth headsetor earbudsLaptop computer ornetbookTabletWearable deviceSmart hometechnology orHome assistantDesktop computerSmartphoneSmartphone accessoriesSmart TVBluetooth headset or earbudsLaptop computer or netbookTabletWearableSmart home technology or securityHome assistantDesktop comput
42、er2022(n=2,095)2023(n=2,712)*Indicates a significant difference at a 95%confidence levelAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH49%12%10%8%8%4%4%1%5%Replaced an older or broken item,similar itemNew item for household,no need,just wantNew item needed for the householdIt was a gift
43、New item for person in the householdNeeded it for workNew item needed for safetyNeeded it for schoolOther50%39%29%26%25%17%15%9%8%7%SmartphoneSmartphone accessoriesSmart TVBluetooth headset or earbudsLaptop computer or netbookTabletWearable deviceDesktop computerSmart home technology or securityHome
44、 assistantAbout half of all items purchased were as a replacement,with smartphones topping the list.16Base:Respondents 50+who made tech purchase in past year(n=1,950)QUESTION REVISED 2023 Q60_NEW2024.Thinking just about the PY PURCHASE you purchased in the past year,which of the following best descr
45、ibes what triggered this purchase?Replaced an older or broken item,similar itemNew item for household,no need,just wantNew item needed for the householdIt was a giftNew item for person in the householdNeeded it for workNew item needed for safetyNeeded it for schoolOtherPurchase triggerAmong adults a
46、ges 50+who made a tech purchase in the past yearSmartphoneSmartphone accessoriesSmart TVBluetooth headset or earbudsLaptop computer or netbookTabletWearable deviceDesktop computerSmart home technology or securityHome assistantPercent whose 2023 purchase was a replacementAmong adults ages 50+who made
47、 the purchase in 202349%AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHDesign&User Experience24%Is it easy to use?Was it designed for people like me?Did they ask people like me to test it?Awareness&Interest23%Why should I be interested in this product?What new products exist?Should I ca
48、re?Cost&Acquisition23%Can I afford it?How do I buy it?How do I select the right product?Trust&Privacy21%What personal data does it collect?Is my personal data secure?Any known privacy or identity theft issues?Installation&Adoption14%How do I integrate it into my life?How difficult is it to set up?Wh
49、o can help me if I run into problems?Among the two-thirds of 50-plus consumers who have hesitations when considering a tech purchase,four out of the five barriers carry equal weight;design,benefit,cost,and privacy.17Base:Those who have tech purchase hesitations(n=1,799)Q28e_2023.Please allocate 100
50、points across the technology barriers outlined below,based on the degree of hesitation each causes you stress or uncertainty prior to making a new tech purchase?AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH18*Indicates a significant difference at a 95%confidence levelWhile most(58%)co
51、ntinue to say it is important that old and new tech work seamlessly together,only half of the 50-plus say the technology in their homes does so consistently.Those 18-49 fair slightly better with 61%saying technologies in their home work together.Agreement that technology works seamlessly togetherBy
52、age range27%24%34%*28%31%35%5%5%3%6%*61%*52%Ages 1849(n=517)Ages 50+(n=2,712)Base:Total RespondentsNEW QUESTION 2023 Q64c_2024.And thinking about the various technology you have in your home,how much do you agree or disagree that those that are meant to work seamlessly together,do so consistently?Ag
53、es 1849(n=517)Ages 50+(n=2,712)Strongly agreeSomewhat agreeNeitherSomewhat disagreeStrongly disagree19DIGITAL SERVICES19AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHNearly all adults have the ability to access digital service
54、s via an app or a website.Digital services allow consumers to curate convenient,personalized experiences to streamline everyday tasks and save time and money.20Base:Total 50+Respondents(n=2,712)NEW QUESTION 2023 Q4_2024.Which of the following types of information or activities do you engage with onl
55、ine in the past 3 months via a website or a mobile app?These are also referred to as digital services.81%80%78%74%74%72%71%62%52%51%50%48%45%44%35%34%34%32%29%29%Internet browsingCommunicationRetail/shoppingWeatherMaps and navigationSocial mediaPhotosFinance or bankingVideo or movie streamingMusicNe
56、ws or magazinesGamesCalendarVideo ChatMedicalTravelReviews/informationPersonal hobbiesSportsHome assistantTop 20 digital services usedAlthough many older adults have incorporated some type of digital service into their lives,most still only use basic digital services such as internet browsing,use of
57、 communication tools(i.e.,text),and shopping.Percent who engaged with the following digital services in the past 3 monthsAmong adults ages 50+,top 20 digital services usedAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH64%61%60%59%58%55%54%53%46%44%38%30%25%23%22%19%18%18%16%11%18%22%23%
58、20%27%29%24%29%31%29%42%38%27%36%40%37%36%29%44%32%GamesMusicHome assistantVideo ChatPhotosMaps and navigationWeatherCalendarSocial mediaVideo or movie streamingCommunicationFinance or bankingMedicalSportsRetail/shoppingTravelNews or magazinesReviews/informationInternet browsingPersonal hobbies17%14
59、%14%19%13%14%20%17%22%25%18%30%44%37%37%42%43%51%38%53%Base:Respondents 50+who use serviceNEW QUESTION 2023 Q10_2024.Now more specifically,for those types of digital services you engaged with recently,please indicate if you typically access it via a website or an app on your mobile device.21Across t
60、he most commonly used digital services,the majority are more likely accessed via an app than on a website.Percent access via an app or websiteAmong adults ages 50+who use serviceAppWebsiteBothTop 20 digital services usedAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH73%71%67%60%60%59%57
61、%51%50%46%45%37%33%28%27%22%19%12%7%9%13%18%21%17%28%23%27%37%34%25%40%47%42%32%72%67%17%16%16%18%18%22%13%23%17%16%18%34%25%16%29%29%8%19%Smart home technology/securityHealth or fitness trackingTransportationHomePodcastsBooksLanguageFood deliveryMental Health and WellnessAutomotiveFitness classesOn
62、line DatingCouponsTelemedicineProductivity/businessOtherCaregivingEducational resources22Base:Respondents 50+who use serviceNEW QUESTION 2023 Q10_2024.Now more specifically,for those types of digital services you engaged with recently,please indicate if you typically access it via a website or an ap
63、p on your mobile device.Caregiving,educational resources,and medical-related services are the most likely to be accessed via a website as opposed to an app.AppWebsiteBothPercent access via an app or websiteAmong adults age 50+who use serviceBottom 18 digital services usedAARP.ORG/RESEARCH|2024 AARP
64、ALL RIGHTS RESERVEDAARP RESEARCHVideo streaming is the most common type of app that is associated with a fee,followed by smart home tech,music and books.23Base:Respondents 50+who use service via app NEW QUESTION 2023 Q10b_2024.Below are the types of apps you said you engaged with recently.Please sel
65、ect all those you pay a fee for access to content available through the app.44%73%61%59%51%22%50%27%57%64%71%41%37%36%34%30%27%26%24%11%Video or moviestreaming(n=620)Smart hometechnology/security(n=445)Music(n=849)Books(n=395)Food delivery(n=278)Retail/shopping(n=468)Mental Health andWellness(n=89)P
66、roductivity/business(n=143)Language apps(n=104)Games(n=828)Streaming entertainment apps are the most likely apps consumers pay to access,while very few pay for app-based gaming content.Top 10 apps pay a fee forAmong adults ages 50+who use serviceVideo or movie streaming(n=1,022)Smart home technology
67、/security(n=549)Music(n=1,154)Books(n=545)Food delivery(n=328)Retail/shopping(n=1,312)Mental health and wellness(n=120)Productivity/business(n=293)Language apps(n=129)Games(n=828)Digital service app userPercent of users who pay a fee to access app content24CONNECTING TECH&WELLNESS2424AARP.ORG/RESEAR
68、CH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHTechnology will need to play a key role in the future with an aging population.25Starting in 2030,when all boomers will be older than 65 and millennials will start turning 50,older Americans will
69、 make up 21%of the population.By 2060,1 in 4 Americans will be older than age 65,compared to 1 in 5 Americans younger than age 18.The changing demographics will require a shift in mindsets and behavior changes around issues related to aging in place,caregiving,health care,and all aspects of life.Sou
70、rce:U.S.Census Bureau https:/www.census.gov/library/stories/2018/03/graying-america.htmlNote:2016 data are estimates not projections.For the first time in U.S.History older adults are projected to outnumber children by 2034Projected number(millions)20440455055206049.273.677.076.594.780.1P
71、rojected percentage of population19.8%22.8%23.4%15.2%Adults 65+Children under 18AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHHalf of older adults recognize that technology can enable a healthy life.26Base:Total 50+RespondentsQ23a_2.Please rate how much you agree or disagree with the f
72、ollowing:Technology enables me to lead a healthy life.*Indicates a significant difference with other age ranges within the same year at a 95%confidence level42%48%39%43%42%*45%45%54%*Ages 50+Ages 5059Ages 6069Ages 70+2022(n=2,095)2023(n=2,712)2022(n=741)2023(n=978)2022(n=722)2023(n=994)2022(n=632)20
73、23(n=740)As boomers age into their 70s,many are already seeing the value technology can provide.Compared to 2022,there is a significant increase in this sentiment among adults 50-plus and those 70-plus in the past year.Percent of adults ages 50+who agree and strongly agree that technology enables a
74、healthy lifeAmong adults ages 50+,by age range,2022 and 2023*AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHSeven out of 10 adults 50-plus indicate they are suffering from one or more chronic or serious medical condition(s).27*Indicates a significant difference at a 95%confidence levelB
75、ase:Total Respondents NEW QUESTION 2023 Q76_2024.How many(if any)chronic or serious medical conditions do you suffer from?Source:https:/www.cdc.gov/chronicdisease/about/index.htmAges 18-49(n=517)Ages 50+(n=2,712)Ages 50-59(n=978)Ages 60-69(n=994)Ages 70+(n=740)40%69%*59%69%*80%*Percent who have one
76、or more health conditionsBy age rangeA chronic health condition defined broadly is a persistent disease or health condition such as diabetes,heart disease,high blood pressure or cancer that last one year or more and require ongoing medical attention.1 The number of adults impacted significantly incr
77、eases with age.By age 70,four in five have some chronic health issue.AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHMany older adults suffering from a chronic health issue are aware but not interested in using technology to manage their health issues.28*Indicates a significant differenc
78、e at a 95%confidence levelBase:50+Respondents with medical conditionsNEW QUESTION 2023 Q76B_2024.What is your level of engagement and/or interest do you have in using technology to manage a chronic health issue?For example,using apps on your phone for managing your blood pressure(e.g.,SmartBP)or glu
79、cose levels(e.g.,Glucose Buddy).Only 13%of older adults currently use technology to manage their chronic health conditions.Given the high incidence of people with new and existing chronic health conditions,a clear understanding of the tech available to assist them may be standing in the way of mains
80、tream adoption.11%9%12%12%21%23%22%18%42%46%*36%43%26%22%30%*27%Ages 50+(n=1,813)Ages 5059(n=548)Ages 6069(n=688)Ages 70+(n=577)Currently useAware,interestedAware,not interestedNot awareFamiliarity and use of technology to manage a chronic health issueAmong 50+respondents with medical condition(s),b
81、y age rangeAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHThat said,some are engaging with various digital services focused on their health and well-being.29Base:Total 50+Respondents with two or more health conditions(n=1,160)NEW QUESTION 2023 Q4_2024.Which of the following types of inf
82、ormation or activities do you engage with online in the past 3 months via a website or a mobile app?These are also referred to as digital services.43%*21%11%*7%4%2%Medical(e.g.,health records)Health or fitness trackingTelemedicineMental health and wellnessFitness classes(e.g.,Peloton)Caregiving*Indi
83、cates a significant difference from those without any health conditions at a 95%confidence levelThose with a chronic issue are more likely to use digital services related to medical needs than the general population.Percent who engaged with the following digital services in the past 3 monthsAmong ad
84、ults 50+with medical conditionsAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH30Base:Total 50+Respondents NEW QUESTION 2023 D9.Which,if any,of the following life transitions have you experienced or have affected your life in the last 2 years-since 2021?24%20%12%11%10%10%10%8%5%3%2%2%31%
85、Loss of lovedoneChronic healthdiagnosis orchangeAdopted newhealth/physicalfitness routineRemodeled yourhomeCareer changeor job lossMoved to a newhomeBecame agrandparentBecame acaregiverBecame anempty nesterWidowMarriageDivorceNone in past 2yearsPercent who experienced the life event in the past 2 ye
86、arsAmong adults 50+Most of the 50-plus have experienced a major life event in the past two years.One in five have experienced a major change in their life,health or a chronic health condition since 2021.Loss of a loved one is an experience of many,as are changes in work and home life.Loss of loved o
87、neChronic health diagnosis or changeAdopted new health/physical fitness routineRemodeled your homeCareer change or job lossMoved to a new homeBecame a grandparentBecame a caregiverBecame an empty nesterWidowMarriageDivorceNone in past2 yearsAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARC
88、HCareer Change(n=322)Chronic Diagnosis(n=492)New Fitness Routine(n=373)Base:Total 50+Respondents NEW QUESTION 2023 Q4_2024.Which of the following types of information or activities do you engage with online in the past 3 months via a website or a mobile app?These are also referred to as digital serv
89、ices.NEW QUESTION 2023 D9.Which,if any,of the following life transitions have you experienced or have affected your life in the last 2 years-since 2021?75%65%30%27%11%57%47%44%45%43%16%9%When life events happen,the 50-plus are using some digital services to help them.3150%23%15%9%Digital service use
90、 by top type of life event experiencedAmong adults who experienced the life event in the past 2 yearsCalendarMedicalReviewsPersonal hobbiesHealth or fitness trackingTelemedicineFitness classesFinance or bankingVideo chatProductivity/businessPodcastsEducational resourcesMedical(e.g.,Life Alert)Health
91、 or fitness trackingTelemedicineMental health and wellnessAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHProviding Caregiving(n=185)Remodel Home(n=275)New Home(n=262)Base:Total 50+Respondents NEW QUESTION 2023 Q4_2024.Which of the following types of information or activities do you enga
92、ge with online in the past 3 months via a website or a mobile app?These are also referred to as digital services.NEW QUESTION 2023 D9.Which,if any,of the following life transitions have you experienced or have affected your life in the last 2 years-since 2021?54%25%15%11%7%But not all those experien
93、cing major life events know what digital services are available to help them;caregivers are a good example of an underserved segment of the 50-plus.3254%49%41%36%42%33%31%23%Digital service use by type of life event experiencedAmong adults who experienced the life event in the past 2 yearsMedical(e.
94、g.,Life Alert)Health or fitness trackingTelemedicineMental health and wellnessCaregiving(e.g.,)CalendarReviewsHome(e.g.,Zillow)Smart home technologyCalendarReviewsHome(e.g.,Zillow)Smart home technologyAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH33TECH&SOCIAL ENGAGEMENTAARP.ORG/RESEAR
95、CH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHStreaming entertainment is an activity shared by older and younger adults across a variety of devices.34Base:Respondents who use any streaming serviceQ7b_2023.Which types of devices do you use in the home for streamed entertainment,such as shows,movies,se
96、ries,and/or videos?*Indicates a significant difference at a 95%confidence level64%58%*40%33%*27%14%9%*2%70%*33%36%27%25%14%6%4%SmartTVSmartphoneConnected deviceLaptop computerTabletDesktop computerSmart speakerOtherEven though smart TVs are owned at the same rate,those 18-49 opt for a slightly more
97、mobile viewing experience,using their smartphones,laptops,connected devices,and smart speakers for streaming,while those 50-plus primarily stream through their smart TVs.Percent of adults who use the types of devices to stream entertainmentAmong those who stream,by age range Smart TVSmartphoneConnec
98、ted deviceLaptop computerTabletDesktop computerSmart speakerOtherAges 1849(n=485)Ages 50+(n=2,276)AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH35Base:Total 50+RespondentsQ7.How do you generally watch shows,movies,series,and/or videos?12%15%18%18%35%37%15%13%17%14%30%33%32%27%2022(n=2,
99、095)2023(n=2,712)Among older adults,the shift from cable TV to a streaming entertainment experience continues.One in three now prefer to primarily or only stream content,while a similar number prefer a blended viewing experience.Eighty-six percent stream at least some,if not all,of their entertainme
100、nt content;up from 64%in 2019.Cable TV viewing has dropped from 58%in 2019 to 32%in 2023.Methods of watching shows,series,and videosAmong adults ages 50+,2022 and 2023Streaming onlyPrimarily streamingA mixPrimarily network or cableNetwork or cable onlyAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDA
101、ARP RESEARCHSeven out of 10 consumers 50-plus stream weekly or more often.36Base:Total 50+Respondents Q8.How often do you watch streamed shows,movies,series,or videos?*Indicates a significant difference at a 95%confidence levelThose in their 70s report the most significant increase in their streamin
102、g frequency.Frequency of streaming shows,movies,series,or videosAmong adults ages 50+,by age range,2022 and 202335%37%43%40%34%39%*26%33%*29%32%*32%38%*29%30%26%32%*14%*11%14%*9%14%12%15%13%7%7%5%8%*8%6%9%8%15%*13%7%6%15%14%24%*14%Ages 50+2022(n=2,092)2023(n=2,705)Ages 50592022(n=741)2023(n=976)Ages
103、 60692022(n=722)2023(n=992)Ages 70+2022(n=629)2023(n=597)Ages 50+Ages 5059Ages 6069Ages 70+2022(n=2,092)2023(n=2,705)2022(n=741)2023(n=976)2022(n=722)2023(n=992)2022(n=629)2023(n=597)DailyWeeklyMonthlyLess than monthlyNeverAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH37Base:Watches st
104、reamed content(n=2,387)Q9.Which of the following streaming services do you currently subscribe to?*Indicates a significant difference at a 95%confidence levelThe top streaming platforms remain consistent.Netflix edges out Amazon Prime Video to remain the most popular streaming platform.Hulu,Disney P
105、lus,and Peacock maintain their strong subscription rates.Most platforms experienced declining subscribers-except Paramount Plus-which joins the list of top five streaming platforms with a significant YOY increase,replacing Max(Formerly HBOMax)and tying with Peacock.Percent who subscribe to the follo
106、wing streaming platformsAmong adults ages 50+,2022 and 202350+2022(n=1,817)2023(n=2,387)66%62%*60%61%38%34%*29%27%26%19%*29%26%*22%26%*AVG#of subscriptions3.4AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH38Base:Total 50+RespondentsQ12b.Which of the following social media platforms do y
107、ou use?*Indicates a significant difference at a 95%confidence level71%51%28%16%18%20%16%15%15%*5%2%12%70%51%29%20%*19%19%18%16%13%7%*6%*13%FacebookYouTubeInstagramWhatsAppLinkedInPinterestNextDoorTikTokX(formerly Twitter)RedditOtherNoneMost of the 50-plus continue to engage in social media.Facebook
108、and YouTube remain the most popular with a significant decrease seen for X(formerly Twitter)YOY.WhatsApp experiences an increase in use,as does Reddit and“other”niche platforms such as Threads and Snapchat.Percent who use the following social media platformsAmong adults ages 50+,2022 and 2023Faceboo
109、kYouTubeInstagramWhatsAppLinkedInPinterestNextdoorTikTokX(formerly Twitter)RedditOtherNone2022(n=2,095)2023(n=2,712)AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH39Base:Total 50+RespondentsQ11.Please rate how much you agree or disagree with the following statement.40%39%39%42%39%41%39%
110、37%13%12%15%13%8%8%8%7%Ages 50+(n=2,712)Ages 5059(n=978)Ages 6069(n=994)Ages 70+(n=740)A majority of older adults rely on technology to stay in touch with friends and family.79%say they use technology to stay connected with loved ones.Agreement with“I rely on technology to stay connected and in touc
111、h with friends and family”Among adults ages 50+,by age rangeStrongly agreeSomewhat agreeNeutralDisagree(bottom two box)Ages 50+(n=2,712)Ages 5059(n=978)Ages 6069(n=994)Ages 70+(n=740)AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH73%18%3%3%4%47%21%10%13%8%42%19%6%9%24%9%22%15%27%27%Emai
112、l(2022:88%;2023:92%)Social media(2022:74%;2023:76%)Video chat(2022:67%;2023:73%)Text(2022:94%;2023:96%)Base:Total 50+Respondents(n=2,712)Q12.How often do you use each of the following to communicate with and stay connected to friends and family?Frequency of using the following methods to stay connec
113、tedAmong adults ages 50+40The 50-plus continue to use multiple forms of technology and communication,some daily,to stay connected with friends and family.DailyWeeklyMonthlyLess than monthlyNeverAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH41TECH HESITATIONSAARP.ORG/RESEARCH|2024 AARP
114、ALL RIGHTS RESERVEDAARP RESEARCHThough the 50-plus are comfortable with what they use and know,they are likely to wait and see when it comes to new tech.42*Indicates a significant difference at a 95%confidence levelBase:Total Respondents Q28.Which of the following best describes how you engage with
115、new technology?24%*11%17%*9%6%65%67%68%68%66%10%22%*16%23%*27%*Ages 1849(n=517)Ages 50+(n=2,712)Ages 5059(n=978)Ages 6069(n=994)Ages 70+(n=740)Behavior toward new technologyBy age rangeEarly adopterTry after its been aroundOne of the last to tryAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RES
116、EARCHIn fact,only two-thirds of those 50-plus express comfort with their digital skills,and comfort diminishes with age.43Base:Total 50+RespondentsNEW QUESTION 2023 Q23a_4.Please rate how much you agree or disagree with the following:I have the digital skills necessary to fully take advantage of bei
117、ng online.One in three older adults do not feel they have the digital literacy skills necessary to take advantage of being online.As age increases,more older adults doubt their digital literacy skills.*Indicates a significant difference at a 95%confidence levelPercent of adults who agree and strongl
118、y agree that they have the digital skills necessary to fully take advantage of being online Among adults ages 50+Age 50+n=(2,712)Ages 5059(n=978)Ages 6069(n=994)Ages 70+(n=740)72%*65%61%66%AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHMany 50-plus adults do not feel technology today is
119、 designed with their age in mind.44Base:Total 50+RespondentsQ28b.Do you feel like technology today is being designed with your age in mind?Many technological advances are meant to make lives easier and safer,but two in three do not feel as if older adults are considered in any aspect of the process
120、when technology is designed.This reflects limited change in perceptions of tech inclusively compared to 2022.*Indicates a significant difference at a 95%confidence levelPercent who feel technology is not designed with their age in mind Among adults ages 50+2023 Ages 5059(n=978)2023 Ages 6069(n=994)2
121、023 Ages 70+(n=740)2022 Age 50+n=(2,095)2023 Age 50+n=(2,712)56%66%*70%*64%68%*AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHOlder adults feel todays technology is geared toward younger generations,is too complex,or needs more instruction or training which is not offered.Made for young
122、er generation/difficult for older people45Ways technology design is falling shortToo complexNeed more training/instructionBase:Those 50+who feel technology is not designed with their age in mind(n=1,727)Q28c.Where do you feel the design of technology today is falling short for you,specifically?“I ju
123、st turned 60.I used to think that new technology was designed for my generation of users but lately,it seems to be aimed at much younger demographics.The terminology and jargon used today can be confusing.”“I am an older adult and it seems many technologies are created for younger folks who have gro
124、wn up with using technology.As a result,there seems to be an assumed understanding of things as simple as knowing the symbol for on and off buttons,or the symbol to end or repeat a function.”“User interface should be customary.Users should be able to operate under old platform models.Users have to t
125、each themselves platform updates.Online guides with directional clicks are ineffective.”“Truly designed for young people.Not very intuitive for those that dont understand technology.”“Too complicated.Assumes lots of previous experiences.Not intuitive for those that didnt grow up with digital technol
126、ogy.”“Complicated processes for accessing websites;hard to memorize and not standardized.Small print on websites.Terms not defined.Instructions that do not include where a button or tab can be found.”“Too many steps to set up devices,not always clear how to tune device,too many unnecessary options t
127、hat are confusing,takes long time to learn and memorize all options.”“Much of it feels complicated and not very user-friendly for older people probably seems self-explanatory for people raised with it,though.”“No printed instructions,everything is online and difficult to follow.Things change so quic
128、kly that when your technology breaks,the next item you purchase is nothing like the last thing you used.”“Ready availability of education,instruction and examples on how to effectively use the technology is lacking.”“There are too many functions or needed services that require you to login to obtain
129、 help.There is no human interaction for older people that are not familiar with newer technologies.It is a disservice to the elderly that do not have resources to readily assist them.”“Older people need a hands-on course to review whats available.Maybe through a local senior center or community cent
130、er.”AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHMost 50-plus prefer someone they know show them how to use technology.46Base:Total RespondentsQ24.Please place in rank order the ways you prefer to learn about new technology.Rank only those you would consider using.*Indicates a signifi
131、cant difference at a 95%confidence level62%70%*70%*28%23%19%16%71%*60%56%37%*23%20%13%To have a friend/familymember show mehands onSelf-taught withrecorded onlinetutorials and videosJust play with it until Iget it to workTo work with a supportnetwork/customerserviceReal-time onlineclassesCommunity c
132、lasseswith people like meOtherOlder adults are less likely to want to just play with it on their own or try to self-teach when it comes to learning about new tech.They prefer a human connection,someone who can explain it to them.Learning preferences;ranked 1st/2nd/3rdBy age rangeTo have a friend/fam
133、ily member show me hands onSelf-taught with recorded online tutorials and videosJust play with until I get it to workTo work with a support network/customer serviceReal-time online classesCommunity classes with people like meOtherAges 1849(n=517)Ages 50+(n=2,712)4747NEW TECH FRONTIERS4747AARP.ORG/RE
134、SEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH29%*9%11%8%32%30%19%37%*9%15%*40%*18%Ages 1849(n=517)Ages 50+(n=2,712)Used itFamiliar,would like to useFamiliar,do not care to useHeard of,but not familiarDont know what this isAges 1849(n=51
135、7)Ages 50+(n=2,712)48*Indicates a significant difference at a 95%confidence levelAmong the 50-plus,most have heard something about Generative AI(GenAI),but few have used it.Generative AI,a type of computer program that allows computers to produce or“generate”new content,earned a lot of media headlin
136、es in 2023.Eight in 10 older adults heard about GenAI,but only 9 percent have experimented with it.Experience with Generative AIBy age rangeBase:Total Respondents NEW QUESTIONS 2023 Q73_2024.What best describes your experience with Generative AI?20%Use among those 50-plus with kids in the homeAARP.O
137、RG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAmong those aware of GenAI,most are unsure how it will impact their lives.49Base:Heard of Generative AI(n=2,314)Q74_2024.Please move the dot along the bar to indicate how you believe Generative AI might be used in the future as it relates to your
138、 digital safety(e.g.,fraud,scams,data privacy).Base:Heard of Generative AI(n=2,314)Q75_2024.How excited are you about the potential benefits of Generative AI in making your life easier and more enjoyable(e.g.,personalized recommendations,virtual health assistants)?Percent excited about Generative AI
139、Among adults age 50+who heard of GenAIBelief of Generative AIs impact on digital safetyAmong adults age 50+who heard of GenAIIt is hard to know what is fact or fiction when it comes to GenAIs impending impact on society.Therefore,its not surprising that many are skeptical.Only one in three older adu
140、lts say they are excited about the potential benefits of GenAI,and only one in 10 believe it will improve their digital safety.60%11%29%Will make things more safeUndecidedWill make things less safe69%31%Not excitedExcitedAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCH57%53%47%25%24%2%24
141、%EmailPhone callTextA popup ad on the internetSocial mediaOther channelNo/Not sureCybercrime experiences may cause some hesitation toward GenAI.50Base:Total 50+Respondents(n=2,712)NEW QUESTIONS 2023 Q70_2024.Through which of the following channels,if any,have you ever been a target of an online scam
142、?Percent who have been a victim of an online scamAmong adults ages 50+Percent who know anyone that has been a victim of an online scamAmong adults ages 50+Base:Been targeted by a scam(n=2,133)Q71_2024.Have you ever been a victim of an online scam?Base:Total 50+Respondents(n=2,712)Q72_2024.Do you kno
143、w anyone that has been a victim of an online scam?Cybercrimes-scams using technology such as phishing emails and texts and fake antivirus software messages-have made many consumers wary.In 2022,the FBI reported over 800,000 complaints related to cybercrimes with the financial impact in the billions.
144、2Three in four of the 50-plus believe they have been a target of a scam using technology,and 9%believe they were an actual victim of a scam using technology.Even more(43%)know of someone who has been a victim of an online scam using technology.Source:FBI Internet Crime Complaint Center.2022 Internet
145、 Crime Report.https:/www.ic3.gov/Media/PDF/AnnualReport/2022_IC3Report.pdfPercent been target of online scam through the following channelsAmong adults ages 50+EmailPhone callTextPopup ad on the internetSocial mediaOther channelNo/Not sure76%Yes42%43%15%YesNoNot sure19%9%73%Yes,they got money and/or
146、 personal information from meNoNot sure515151IMPLICATIONS5151AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHImplicationsThis latest research paints a compelling picture of the changing dynamics of tech adoption among older adul
147、ts who are not just keeping pace with younger consumers,but also increasing adoption and integration of tech devices and digital services into their lives.The study also highlights the potential of technology to make a meaningful impact on the lives of older adults in the health and wellness space,e
148、specially since a significant portion of older adults have experienced life changing events and/or are dealing with chronic medical conditions.52A variety of tech solutions could present promising opportunities for innovation.However,the nuanced differences in attitudes and adoption toward tech must
149、 be acknowledged.While some are embracing new frontiers in tech like smart home integration and Gen AI,others feel they lack digital literacy and are more cautious.The findings call for a more inclusive approach to product design,support,and education to cater to an increasingly tech-savvy older con
150、sumer.535353METHODOLOGY5353AARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHMethodology:Quantitative Survey,n=3,229Objective:Annual survey exploring technology use and attitudes among the 50-plus around device ownership,common ac
151、tivities performed online,social networking,mobile usage,privacy and trust,and connecting with friends and family.NEW IN 2023:Safety tech and smart-home technology,digital literacy,digital safety and GenAI.54Note:Unweighted base sizes are presented throughout the report.Methodology:Online survey usi
152、ng NORCs research panel+DynataQualifications:Ages 18+,U.S.PopulationSample:n=3,229Interviewing Dates:September 27 October 22,2023Language of Interview:English and SpanishWeighting:Weighted according to demographics for US adults age 18+,50+,and by generationQuestionnaire length:The survey was approx
153、imately 23 minutes in length onlineAARP.ORG/RESEARCH|2024 AARP ALL RIGHTS RESERVEDAARP RESEARCHRespondent profile55*Indicates a significant difference at a 95%confidence levelAges 1849Ages 50+Ages 5059Ages 6069Ages 70+Base:5172,7GenderMen50%47%50%48%44%Women50%53%50%52%56%EducationLess th
154、an HS11%*5%6%5%4%HS graduate24%34%*30%35%38%*Vocational/tech school/some college/associates29%25%25%27%25%Bachelors degree21%19%20%19%17%Post grad study/professional degree16%17%19%15%17%EthnicityWhite,non-Hispanic57%65%*57%67%*72%*Black,non-Hispanic13%12%13%12%10%Other,non-Hispanic2%1%1%1%1%Hispani
155、c22%*12%16%*11%9%2+race/ethnicity,non-Hispanic4%*1%2%1%0%Asian,non-Hispanic2%9%*12%*8%8%IncomeLess than$40K31%32%28%33%35%*$40K-$75K28%27%22%25%33%*$75K+41%42%50%*42%*32%AARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCH56About AARPAARP is the nations largest nonprofit,nonpartisan organiza
156、tion dedicated to empowering Americans 50 and older to choose how they live as they age.With nearly 38 million members and offices in every state,the District of Columbia,Puerto Rico,and the U.S.Virgin Islands,AARP works to strengthen communities and advocate for what matters most to families with a
157、 focus on health security,financial stability and personal fulfillment.AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen,high-quality products and services to carry the AARP name.As a trusted source for news and information,AARP produces the n
158、ations largest circulation publications,AARP The Magazine and AARP Bulletin.To learn more,visit www.aarp.org or follow AARP and AARPadvocates on social media.Interloq provides innovative market research solutions to help brands,marketers and business leaders collect and harness the power of data to
159、drive fast insights and decisions about their business.Nimble and efficient,we do things quickly without the drag of sizeable unneeded bureaucracy.Our primary consultants have been conducting market research for over two decades while always remaining on the pulse of modern technology to inform our
160、research methods.Interloq is proud to be a woman-owned business based in Dallas,Texas.To learn more,visit www.I.About Interloq,LLCAARP.ORG/RESEARCH|2023 AARP ALL RIGHTS RESERVEDAARP RESEARCH57Dr.Brittne Kakulla,AARP Researchbkakullaaarp.orgFor media inquiries,please contact mediaaarp.orgThis research was designed and executed by AARP Research