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1、1Automotive World of Work 2024 OutlookGlobal InsightsManpower|Experis|Talent Solutions40%By 2030,of new vehicle sales will be fully electric or hybrid.76%of automotive employers are struggling to find skilled talent.of automotive employers are currently or planning to recruit for green jobs.73%2Cont
2、entsINTRODUCTIONCONCLUSIONThe Reinvention of the AutomobileTREND ONEGoing“Glocal”TREND TWOOverhauling the Vehicle Ownership ExperienceTREND THREEShifting Gears to Electric TREND FOURThe Need for Hiring SpeedTREND FIVE3The automotive industry is undergoing a radical transformation as new technologies
3、,consumer preferences,and environmental concerns reshape the mobility landscape.Electric vehicles(EVs),autonomous driving,connected cars,and shared mobility are driving the demand for new skills and competencies in the automotive workforce.New players are entering the industry further driving demand
4、 for skilled talent.The automotive industry also needs leaders who can adapt to the fast-changing environment,embrace diversity and innovation,and manage complex stakeholder relationships.This ManpowerGroup Global Insights report analyzes the top five trends impacting the automotive industry and its
5、 workforce today.What are the key trends driving business transformation in the automotive industry?How are employers and employees managing the accelerating pace of change?How will the transformation of the automotive industry impact the future of work?INTRODUCTIONTREND ONETREND TWOTREND THREETREND
6、 FOURTREND FIVECONCLUSION4The Reinvention of the Automobile It is not an overstatement to say the automotive industry is in the midst of one of the most dynamic periods of change since the introduction of the assembly line.The entire automotive value chain must adapt as vehicles become more sustaina
7、ble,safe and connected.The stakes are high as automakers invest unprecedented amounts of capital into the future of vehicle technology.In the coming years,there will be winners and losers.Safety First:The use of vehicle safety technologies such as Electronic Stability Control(ESC),Adaptive Cruise Co
8、ntrol,Lane Keep Assist,and Brake Assist are growing,and we are just beginning to see the impact.For example,the European Commission estimates these technologies in Europe could reduce traffic congestion by 15%and prevent 5,000 vehicle accident deaths each year.1 Make the Connection:Todays vehicles h
9、ave more than 100 sensors which create a constant stream of data.Industry analysts estimate every connected car generates 1-2 terabytes of raw data every day.This is equivalent to 500,000 photos or a 13-million-page document!How this growing big data is used will shape the future of mobility.2 Secur
10、e the Future:Increasingly connected vehicles will make cybersecurity critically important.In a recent automaker survey,100%of respondents expected vehicle cyber-attacks to increase dramatically and 89%believe a high level of cybersecurity maturity is a significant competitive advantage.3Workforce Im
11、plications:Safer and more connected vehicles are great news for consumers,but these complex systems are also more difficult to repair.Finding and training the skilled talent needed to repair these vehicles will be a key challenge for the industry.As cybersecurity becomes increasingly important,the a
12、utomotive industry will need to compete with tech and nearly every other industry to find skilled cybersecurity talent.Skills such as data analytics and machine learning will become increasingly valuable as automakers seek to leverage the growing volume of Big Data created by connected vehicles.1.Eu
13、ropean Commission 2.McKinsey 3.PwC EVERY DAY,A CONNECTED CAR CREATES AN AVERAGE OF 1-2 TERABYTES OF RAW DATA2INTRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSION5Going“Glocal”For decades,complex global sourcing and just-in-time production have been standard operating procedure for
14、 the automotive industry.However,recent events such as the COVID-19 pandemic and the war in Ukraine have exposed just how vulnerable these supply chains are to disruption.Consequently,manufacturers are working to increase the resilience of their supply chains and increase production closer to their
15、customers.Going Local:Nearly two thirds of manufacturers(64%)say they are currently regionalizing their supply chains.For those that currently depend on supply chain inputs from another region(49%),most(89%)say they seek to reduce this dependency over time.1 Driving Automatic:The widespread use of a
16、utomation began in the automotive industry,and it remains the top global sector for automation.Today,global automotive production is supported by more than 1 million robots and this figure will continue to grow.2 Batteries Included:The European Union is scaling up battery production to meet growing
17、regional demand.For example,ManpowerGroup is partnering with the InnoEnergy Skills Institute to help upskill up to 800,000 workers in the regional battery supply chain by 2025.3Workforce Implications:Talent scarcity due to workforce aging will increase in the worlds largest automotive markets(Asia P
18、acific,North America,Europe).Finding and retaining the right skilled manufacturing and engineering talent will become increasingly important.Process automation reduces overall headcount needs,but automakers must find more highly skilled talent to maintain this equipment or risk costly downtime.Local
19、ization and duplication of supply chains will require specialized talent which may not currently exist in a region(e.g.,lithium mining and battery production).This will increase the importance of efforts to recruit,retain and train a skilled workforce.UP TO 800,000 WORKERS WILL BE NEEDED BY 2025 TO
20、SUPPORT GROWING DEMAND FOR BATTERY PRODUCTION IN EUROPE21.McKinsey 2.ManpowerGroup&InnoEnergy 3.International Federation of RoboticsINTRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSION6Workforce Implications:The competition for skilled digital customer experience(CX)talent with ot
21、her industries will continue.Autonomous vehicle innovation will require recruiting and retaining the most skilled engineering talent available to maintain competitive differentiation.The growth of shared vehicle ownership will increase the importance of fleet maintenance talent to minimize vehicle d
22、owntime and maintain customer satisfaction.OF VEHICLES SOLD IN 2025 WILL INCLUDE ADVANCED SELF-DRIVING TECHNOLOGY3Overhauling the Vehicle Ownership Experience Vehicle ownership is undergoing a radical transformation.With the rise of autonomous,electric,and shared mobility,consumers are rethinking th
23、eir relationship with cars.Some may opt for subscription-based or pay-per-use models,while others may prefer to own a vehicle that can generate income by providing rides or services.The future of vehicle ownership will be more flexible,diverse,and personalized than ever before.Digital First:When buy
24、ing a car,consumers want a digital-first experience which combines the research tools and transparency they have come to expect from other purchases.Today,most consumers(90%)research online channels before buying a vehicle.At the same time,in-person visits to dealerships have declined from an averag
25、e of eight to no more than two before a purchase decision.1 Growing MaaS:As the increasing sophistication of vehicle technology continues to increase the cost of vehicle ownership and urbanization increases,there is a growing opportunity for Mobility as a Service(MaaS).Where there were only 10 megac
26、ities in 1990 those metropolises with 10 million people or more there will be 43 by 2030.Today,a little more than half of the worlds population live in cities;by 2050 seven out of 10 will.2 Growing Autonomy:Autonomous(self-driving)vehicle technology and adoption is growing and has the potential to d
27、ramatically change vehicle ownership.A future of working instead of driving during a long commute is closer than many might think.Industry experts forecast 37%of new passenger vehicles sold in 2035 will have advanced levels of autonomous driving technology.31.Accenture 2.Oliver Wyman 3.McKinsey37%IN
28、TRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSION7Workforce Implications:There will be disruption and some jobs tied to the production of internal combustion engine vehicles will be eliminated.This is already creating increasing tensions with labor groups(e.g.,recent UAW strikes
29、in the U.S.),so bringing workers along and effective labor relations strategy will be critically important in the future.Installing and maintaining millions of charging stations will require a skilled technical workforce.Contingent workforce solutions will play an important role in this endeavor.The
30、 importance of green jobs and skills will grow as automakers seek to not only electrify vehicles,but also reduce the carbon footprint of their operations.Shifting Gears to Electric Around the world,both automakers and consumers are driving a dramatic shift from 100 years of an internal combustion en
31、gine focused automotive industry.We are only beginning to see the implications for workers and consumers as the fundamentals of vehicles,their infrastructure,and the automotive production process radically change.The stakes are high with this transition occurring during a time of increasing geopolit
32、ical uncertainty,a cooling economy,and growing talent scarcity.Charging Ahead:As vehicle electrification continues to grow,so will the need for public charging infrastructure.Today,there are more than 2.7 million public charging points worldwide and annual growth of vehicle charging stations has ret
33、urned to pre-pandemic annual growth rate of 50%.1 Accelerating EV Sales:By 2030,EVs will account for 40%of global sales.This is roughly 5x the number of EVs sold in 2022 and translates into 40 million EVs and another 20 million hybrid electric vehicles.2 Waving the Green Flag:Green business transfor
34、mation will continue to gain momentum in the coming years,particularly for the automotive industry.Consequently,73%of employers in the automotive industry say they are currently or actively planning to recruit for green jobs and skills.3BY 2030,40%OF VEHICLE SALES WILL BE ELECTRIC21.International En
35、ergy Agency 2.Morningstar 3.ManpowerGroup Employment Outlook Survey,Q3 2023INTRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSION8The Need for Hiring Speed The combination of an aging workforce,declining birth rates,unfavorable perceptions about manufacturing work,and competition fr
36、om other industries will make finding and retaining a skilled workforce a persistent challenge for the automotive industry.However,as manufacturers of some of the most complex products on earth,this industry is no stranger to global challenges and innovative approaches to overcome them.Women Wanted:
37、The automotive industry suffers from an image problem among many workers who still perceive it as the mass production assembly line of the past.In reality,todays factory floor is cleaner and safer than ever before,and there are opportunities for women throughout the industry.Even though women make u
38、p half the workforce,they only represent 27%of the automotive workforce.1 Skilled Workers Needed:76%of automotive employers are struggling to find the skilled talent they need.They say Operations&Logistics(29%),IT&Data(25%),Engineering(22%),and Manufacturing&Production(19%)are the most difficult ski
39、lls to find.2 Fueling Flexibility:To overcome talent scarcity,automotive employers worldwide are still offering their employees flexibility for when(31%)and where(31%)employees work.They are also considering increasing pay(30%),finding new sources of talent(26%)and offering hiring bonuses(25%).2 Wor
40、kforce Implications:Employers in this sector must develop more uniquely differentiated employer value propositions and recruitment marketing to dispel misconceptions and outcompete other industries.Diversity,Equity,Inclusion and Belonging(DEIB)best practices must remain a top priority to grow the pi
41、peline of available talent.Strategic Workforce Planning and continuous improvement of Employer Value Proposition(EVP)will be an increasingly important business priority.ARE STRUGGLING TO FIND THE SKILLED TALENT THEY NEED2OF AUTOMOTIVE EMPLOYERS 76%1.Crains Detroit Business 2.ManpowerGroup 2024 Talen
42、t Shortage StudyINTRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSION9Invest in Gen Z:With workforce aging expected to impact the worlds most important automotive markets,it is increasingly important for the industry to invest in recruiting,retaining and training the Gen Z workforc
43、e.Tool Up Your Tech Talent:The importance of increasingly sophisticated process automation,application development and AI tools will continue to grow throughout the automotive industry.The automotive industry will need to get creative as all industries try to recruit a small pool of skilled tech tal
44、ent.Scaling efforts to build the workforce you need to upskill and reskill the automotive tech workforce will be essential.Leverage the Entire Workforce:Despite years of progress,only 27%of workers in the automotive industry are women.Developing a plan to recruit more women can help automakers maxim
45、ize their available pool of skilled talent for all roles.Increase Consideration of Skilled Trades:For many years,a four-year college degree has been promoted as the gold standard,but more recently there has been an increased focus on getting more students interested in skilled trades.The automotive
46、industry should fully leverage the momentum to attract more workers to skilled trades such as vehicle service.Lean Workforce Planning:A vehicle is a complex sum of many parts which incorporates years of planning by global teams of engineers.Automotive industry leaders should think of their strategic
47、 workforce planning process the same way.More efficient design and execution is key to achieving superior HR outcomes.Actionable TakeawaysINTRODUCTIONTREND ONETREND TWOTREND THREETREND FOURTREND FIVECONCLUSIONAbout Us-ManpowerGroup(NYSE:MAN),the leading global workforce solutions company,helps organ
48、izations transform in a fast-changing world of work by sourcing,assessing,developing,and managing the talent that enables them to win.We develop innovative solutions for hundreds of thousands of organizations every year,providing them with skilled talent while finding meaningful,sustainable employme
49、nt for millions of people across a wide range of industries and skills.Our expert family of brands Manpower,Experis,and Talent Solutions creates substantially more value for candidates and clients across more than 75 countries and territories and has done so for 75 years.We are recognized consistent
50、ly for our diversity as a best place to work for Women,Inclusion,Equality,and Disability,and in 2023 ManpowerGroup was named one of the Worlds Most Ethical Companies for the 14th year all confirming our position as the brand of choice for in-demand talent.Career TransitionCareer ManagementTalent ResourcingWorkforce ManagementWorkforce Consulting&AnalyticsTop Talent AttractionGlobal Workforce Solutions for Automotive