《【可分享版】阳狮集团中国陈俊丞-AIGC:营销内容新密码.pdf》由会员分享,可在线阅读,更多相关《【可分享版】阳狮集团中国陈俊丞-AIGC:营销内容新密码.pdf(32页珍藏版)》请在三个皮匠报告上搜索。
1、5G3G20104G201720222011大创意Big IdeaTVCOOHPrintiWomDigital主视觉KV+主标题TaglinePrintiWomWeiboTVCDigital大创意Big Idea主视觉KV+主标题TaglineOOH大创意BigIdeaTVCOOHPrintDigitalDigital&品牌电影BrandedLong VideoDigital CampaigneComKOLWeChatWeiboiWom主视觉KV+主标题TaglineTVCDigital品牌电影BrandedLong Video大创意Big IdeaDigital CampaigneComKO
2、LWeiboiWomOOH(OTV,APPs)主视觉 KV+主标题TaglinePrintWeChatTVCDigital大创意Big IdeaDigitalCampaigneComKOLShort VideoWeibo iWomOOH(OTV,OTT,Apps)主视觉 KV+主标题 TaglineWeChatTVCDigital大创意Big IdeaDigitalCampaignShort VideoeComKOLWeChatWeiboRED(OTV,OTT,Apps)OOH主视觉 KV+主标题 TaglineTVC大创意Big IdeaWechatWeiboShort VideoREDeC
3、omKOL主视觉 KV+主标题 TaglineOOHDigitalDigitalCampaign(OTV,OTT,Apps)TVCVideo AdsBannerApp OpeningFeedsShort VideosSocial PostsKOL Content35TVCVideo AdsBannerApp OpeningFeedsShort VideosSocial PostsKOL ContentHIGHLOWNEGATIVEMEDIUMHIGHHIGHHIGHHIGHTVCVideo AdsBannerApp OpeningFeedsShort VideosSoci
4、al PostsKOL ContentHIGHMEIDUMLOWMEDIUMHIGHHIGHHIGHHIGH CAMPContent InsightAIGCContent IdeationChatGPT+SDDATA DRIVEN CONTENT STRATEGYCONTENT CREATION&SCRIPT WRITINGCONTENT SHOOTING AND PRODUCTIONCONTENT EDITINGPUBLISH&PERFORMANCE TRACKINGDAMDigital Asset Management PlatformProduction automationAI Too
5、lsModel CenterGMV based asset planningNOVA+ReachmaxBUSINESS KPIDRIVEN主视觉 KV+主标题 TaglineTVC大创意Big IdeaDigital CampaignWeChatWeiboShort VideoREDeComKOLDigitalOTV,OTT,Apps)OOHTVCDigital(OTV,OTT,Apps)Brand PropositionBig IdeaDigital CampaignWeChatWeiboShort VideoREDeComKOLOOHAutomate the entire lifecycl
6、e from designing,developing,testing,deploying,and operating a solution in an agile,iterative fashionOFFERINGPersonalising,creating and automating Search/UX/content production and recommendationsCo-pilot for colleagues to improve quality and productivity of tasks Insights and decisioning to support s
7、trategy formulation EXPERIENCESENABLERSCommsColleaguesInsights&DecisioningContentConversationsProcessesProductEngineeringControls&ProtectionPropositionsCreation of new value exchange models for customersPersonalising,creating and automating communicationsProviding automated customer support through channelsImproved governance inc.fraud detection,reg compliance and risk identificationAutomation of business operations,processes and ways of workingBRAND COCKPITAIAI is a growth accelerator.Find the right partners.Experiment,and measure impact.