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1、PAGE 1CISION GLOBAL MEDIA INSIGHTSESG&Real Estate|Q3 ANALYSISPAGE 2The following report is a real-life example of a Cision Insights ESG analysis,which is curated by a team of experts and offers in-depth insight into key conversations,news stories and trending topics that are relevant to the clients
2、brand,organization and/or industry,particularly as they pertain to Environmental,Social and Governance(ESG)issues.In addition to key takeaways,these reports provide tactical advice and impactful next steps.While the following analysis is specific to the Real Estate market,Cision Insights ESG solutio
3、ns are completely customizable and extend to organizations at all levels and across nearly every industry,including but not limited to Finance,Retail,Healthcare,Technology and Academia.This report is meant to showcase the breadth of information you can expect from a custom analysis with Cision Insig
4、hts.PAGE 3ESG&Real Estate|Q3 ANALYSISSurfside collapse and climate changeWhats in this Study?UniverseThe report is based on automated analysis of environmental,social and corporate governance(“ESG”)news in the Real Estate industry.Data includes articles mentioning Fortune 500 Real Estate corporation
5、s or the Real Estate industry in the context of ESG topics,which include top-line keyword mentions as well as mentions of 90+ESG sub-topics drawn from the World Economic Forum ESG framework.MarketsGlobal,English language coveragePeriodCurrent quarter(Q3):07.01.2021 09.30.2021Long term trends:04.01.2
6、021 09.30.2021 MediaAll iSuite monitored online news,blogs and boardsKey Takeaways The Real Estate industry is seriously considering the consequences of climate change in the wake of events like the Surfside condo collapse.Global organizations across industries are committing to clean energy in real
7、 estate development as seen by Amazons HQ2 neighborhood rebranding with an emphasis on the community benefits of greenspaces and Googles Dragonscale solar project to shrink carbon use at its Mountain View campus.Real Estate companies ESG initiatives-like JLLs research on net-zero in London and CBREs
8、 net-zero pledge feature primarily in trade and environmental media,failing to capture the interest of higher reach global media outlets.Equity within the Real Estate industry is growing increasingly important as media contemplate the impact of real estate lobbying and the connection between real es
9、tate and racial equality.UniverseESG&Real EstateMarketsGlobalEnglishPeriodApr 2021 to Sep 2021MediaOnline NewsPAGE 4ESG&Real Estate|Q3 ANALYSISClimate Change in the Q3 SpotlightEarly Q2 ESG and Real Estate discussion focused on Bidens infrastructure plan to combat racial inequality and climate chang
10、e by changing how cities are awarded grants and tax credits for their zoning laws(Yahoo,MSN).However,the June collapse of a condo in Surfside,Florida shifted industry conversation,leading to a greater emphasis on climate change(MSN).Media discussed how coastal cities,like Miami,will have to consider
11、 the costs of climate change in“a rare moment of agreement between environmentalists and real estate developers”(NY Times).Floridas unease after the Surfside collapse continued to drive industry news in Q3 with July speculation on how climate change might impact the Florida Real Estate market(Yahoo,
12、NY Times,Business Insider,Forbes).Concerns around climate risks drove discussion across the industry in general with Q3 coverage focused heavily on how to prevent climate change from harming homes and home values.The New York Times discussed new ratings systems for climate risk based on ZIP code and
13、 the damaging impact of climate change on small towns,The Motley Fool asked readers to question the choice to buy a home near a coastal area and MSN highlighted how climate change can affect risk classifications for home values.05001,0001,5002,0002,500 0 20M 40M 60M 80M 100MAprMayJunJulAugSepTrendin
14、g Topics(Reach)11MEthical Behavior:How Accounting Giants Craft Favorable Tax Rules from Inside Government;Fixing Racial Inequity125MClimate Change:Miami Faces the Hard Choices of Climate Change;SurfsidesCollapse Highlights The Dangers Of Solutions-Aversion15MRenewable Energy:Evergrande seeks to sell
15、 New Energy Vehicle Group;Evergrande helps Faraday Future go publicQ3 ESG conversations in the Real Estate industry focus on the impact and risks climate change places on the industry.Trend Over Time(Reach)Biden infrastructure planReachVolumeClimate change causes homeowner migrationSurfside building
16、 collapseClimate change impacts real estate marketHedging against climate changeClimate risk to homesUniverseESG&Real EstateMarketsGlobalEnglishPeriodApr 2021 to Sep 2021MediaOnline NewsPAGE 5ESG&Real Estate|Q3 ANALYSIS25%12%16%11%19%17%Human RightsCanadian real estates complicity in working with hu
17、man rights violators.Environmental and Social Topics Strong Contributors to Q3 NewsCarbon EmissionsGoogle reduces its carbon footprint for building construction.GreenspaceAmazons HQ2 neighborhood rebranding:Cultivating green space with real estate partners.Renewable EnergyBlack EqualityMedia discuss
18、 potential bias hidden in real estate lending,property values and home ownership.Ethical BehaviorReal estate lobbyists attempt to influence tax law by increasing tax deductions for the industry.Evergrande diversifies,invests in electric car startup Faraday Future as part of its EV strategy.UniverseE
19、SG&Real EstateMarketsGlobalEnglishPeriodApr 2021 to Sep 2021MediaOnline NewsPAGE 6PAGE 6ESG&Real Estate|Q3 ANALYSISRenewable EnergyBlack EqualityEthical BehaviorHuman RightsGreenspaceCarbon Emissions 0 2M 4M 6M 8M 10M 12M 14M 16MRenewable energy saw a large jump in Q3 reach driven by Evergrandes dec
20、ision to sell off its EV unit(MSN,CBC)and supply electric car startup Faraday Future with money to go public(TheVerge).Positive coverage came from green development in Toronto(MSN)and Rivians EV factory in Illinois,which demonstrated how green manufacturing can create demand for real estate(NYT).Car
21、bon Emissions were an ongoing source of positive visibility with Q2 discussion of Southern Californias plan to require warehouses to reduce emissions to offset increase in real estate prices(NYT,Yahoo).While positive Q3 discussion focused on Googles commitment to offset carbon via its Dragonscale so
22、lar project,which generates electricity for its Mountain View campus(MSN).Greenspace was the most favorable topic in Q3,driven by Amazons recognition of the value of greenspaces in communities and subsequent investment in and revitalization of its HQ2 neighborhood(Washington Post).Ethical Behavior w
23、as highly positive in Q2 with coverage of real estate investment firm EB5 Capitals move to provide capital to immigrant investors(Business Insider),but shifted to negative in Q3 with coverage or real estate lobbyists efforts to influence tax law(NYT).Human Rights also skewed negative,driven by discu
24、ssion of the Canadian real estate industrys role in facilitating money laundering and human rights violations by working with figures such as Haitian Senator Clestin(NYT).Black Equality topics saw discussion of bias in real estate lending practices,lowering tonality for Q3(CBS News).ReachEnvironment
25、al News Boosts Positive Tone while Social Topics Prove High RiskQ2Q2Q2Q2Q2Q2FavorabilityPAGE 7ESG&Real Estate|Q3 ANALYSIS 0 20M 40M 60MEvergrandeAmazonGoogleTeslaFreddieMac 0 200K 400K 600KJones Lang LaSalleVonoviaCBREEquinixPrologisTop Brands Focus on Mitigating Climate ChangeEvergrande was the mos
26、t visible overall brand in Q3 ESG&Real Estate topics with the majority of coverage focused on its plan to sell-off of its EV venture-New Energy Vehicle Group(MSN).Concerns around the real estate companys potential default and the impact on the global economy also drew media attention.Major tech bran
27、ds also ranked highly with coverage of Amazons HQ2 greenspace project(Washington Post)and Googles Dragonscale solar power project for its Mountain View campus(MSN).Teslas plans to build a gigafactory in Austin were also discussed in light ofthe adverse effect on Austins home prices and skyrocketing
28、real estate(Houston Chronicle).53%of ESG in Real Estate coverage0.5%of ESG in Real Estate coverage*Evergrande not included in top real estate brand ranking due to its recent shifts to diversify beyond the industry.In terms of real estate companies,Jones Lang LaSalle led visibility with discussion of
29、 post-pandemic green businesses in downtown Toronto(MSN)and its commitment to net zero carbon emissions for its London offices(Bizcommunity).Vonovia news was driven by discussion of real estate in Germany and public concern over potential rent increases(CBC).CBRE coverage focused on the brands net-z
30、ero pledge for every property it manages(BusinessGreen)and its creation of a SPAC to take solar energy provider Altus Power public(Rebusinessonline).Equinixs primary drivers included coverage of its Indian datacenters new use of green energy as well as its commitment to becoming climate neutral acro
31、ss its supply chains by 2030(CIO India Times).UniverseESG&Real EstateMarketsGlobalEnglishPeriodApr 2021 to Sep 2021MediaOnline NewsTop Brands in Real Estate Coverage(Reach)Top Real Estate Brands*(Reach)PAGE 8ESG&Real Estate|Q3 ANALYSISESG news in the Real Estate industry attracted high reach,top tie
32、r media with discussion of climate change,environment issuesand ethical concerns.In comparison,coverage of ESG news around real estate brands generally attracted coverage from local media and tradeoutlets,which was reflected in the low reach for top real estate brands in ESG coverage.Major Brands Mo
33、re Likely to Drive Top Tier CoverageUniverseESG&Real EstateMarketsGlobalEnglishPeriodApr 2021 to Sep 2021MediaOnline NewsTop Media for Real Estate Coverage(Reach)Top Media for Real Estate Brands(Reach)0 6M 12M 090 0 180K 9PAGE 9ESG&Real Estate|Q3 ANALYSISReach:3.4 M3.6K1.3KWho Paid for That Mansion?
34、A Senator or the Haitian People? July 10,2021“The sprawling$3.4 million villa,with its sweeping driveway,home cinema,wine cellar and swimming pool overlooking a lake,was among the most expensive homes ever sold in one of Quebecs most affluent neighborhoods,and the purchase set off a corruption inves
35、tigation into Mr.Clestin by officials in Haiti.”Reach:3.5K13CBRE builds out net zero pledge to cover every property it September 29,2021“Property giant CBRE Group has pledged to achieve net zero by 2040 across its own operations,supply chain,and all the properties it manages,the company this week an
36、nounced.”Reach:43 K15Why real estate investors can make a real difference to climate August 20,2021“Climate change and its potential costs to humankind made headlines again last week.What was new was the clarity of the message putting changes to the planets climate down to the human race.”Reach:1.2
37、M11474thGear:Looking at Chinese EV Startup Evergrandes I September 20,2021“real estate mega-company Evergrande is in the process of imploding.The ramifications car-wise is that the company wanted to be hip and make EVs,and now that program may get orphaned.”Reach:970.5 K325103The rebranding of Amazo
38、ns HQ2 neighborhood:Alpacas,mocktails and flower crowns for August 1,2021“A great place is much more than just the right kinds of physical buildings.Its all about the services and the amenities and the neighborhood and the community.”ESG&Real Estate Coverage HighlightsPAGE 10Interested in a custom ESG analysis for your brand?Speak with a Cision expert today.Learn More