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1、FITNESSIndustry Report and InsightsTable of ContentsFitness Industry at a GlanceWhy invest in a fitness app?Successful Fitness Apps Giving Users a Bang for the BuckWhat gave these fitness apps a level playing field?MyFitnessPal App Business ModelMyFitnessPal App Revenue ModelOur Fit Suite of Offerin

2、gsWhat will work out in the fitness industry in future?Our ProcessWhy Choose Us?Fitness Industry at a GlanceAs per GlobeNewswire,the Fitness App market size is estimated to reach USD 15.2 billion by 2028.Fitness App Market Forecast Year:2022-2028Fitness App Market Historical Year:2016-2021Fitness Ap

3、p Market 2021:USD 5.1 BillionFitness App Projected Market 2028:USD 15.2 BillionFitness App Market CAGR:17.6%Fastest Growing Region:Asia PacificLargest Region:North AmericaFitness Revenue by AppMyFitnesspal leads the pack in IAP revenue for both 2020 and 2021,with Strava second in both years.About 50

4、%of IAP revenue for the fitness section comes from the US.MyFitnessPalStravaFitbitSweatPeletonMuscle BoosterAllTrailsZwiftFitbodCentr0554045In the United States alone,the number of health and fitness app users rose from in 2018 to in 2022.62.7 million86.3 million0200

5、21202262.768.787.4Number of health and fitness app users in the United States from 2018 to 2022(in millions)8486.3Further,the frequency of during the pandemic.workout sessions also increasedMore than thrice a weekThrice a weekOnce a weekTwice a week4%12%31%53%Why invest in a fitness app?In the wake

6、of the recent Covid-19 spread,stay-at-home orders and gym closures were mandated worldwide.So,it isnt surprising that there was a sudden spike in home-based workouts.Strong spending,partially driven by inflationYear-over-year growth at 11%vs pre-COVID-19 growth trajectory:millennials show greatest i

7、ncrease in spend(18%)Omnichannel is ascendant60-70%of consumers are shopping in an omnichannel way:social media is the new window shoppingLoyalty shake-up continuesIn the past 3 months,over 60%of consumers faced out-of-stocks:only 13%of them waited for the item to come back in stockA tentative retur

8、n to out-of-homeAlmost 50%of consumers are engaging in“normal”out-of-home activities:investment in home continuesStrong and merry holidaysA strong holiday season is expected,with overall spend expected to grow 7%But whats interesting is that the trend stayed on even after COVID.So,there isnt a bette

9、r time to take the plunge.New habits were formed.A majority of those who polled in a fitness survey said they plan to continue exercising at home even after they feel comfortable returning to a gym.Did You Know?The most common reason to skip the gym is a lack of time.fitness app or website as a touc

10、hpointyou give your customers convenience.With aSuccessful Fitness Apps Giving Users a Bang for the Buck6.Sworkit7.FIIT8.Charity Miles9.Couch to 5K10.Peloton Digital 1.Aaptiv2.Strava3.MyFitnessPal4.Nike Training Club5.Fitbit Coach11.Asana Rebel12.Endomondo13.Pear Personal Coach14.JEFIT Workout Plann

11、er15.Runkeeper The Business ModelCustomers lie at the center of these brands philosophy.Lets take MyFitnessPal as an example.Soon after founding the company,MyFitnessPals CEO Mike Lees first move was to form aThe idea was to make the clients feel that they are on the MyFitnessPal teams top priority.

12、“customer happiness team”.What gave these fitness apps a level playing field?The MyFitnessPal team well understood their consumer pain points.To give you an idea,one user gave the feedback that he liked the app as it allowed him to track foods that caused his eczema to flare up.Customer Pain Points

13、the App SolvesThe app zeals to build better customer relationships primarily by offering them convenience.Workout sessions can be attended whenever it suits the users,as per their schedule.MyFitnessPal has an in-built barcode scanner.Using their smartphones camera,the app can scan the barcode of any

14、 food item and log it for the user.Whats more?The entire process takes only a few seconds.The app also features a robust It asks for personal metrics(like height and weight)to form a new user profile.calorie tracking option.Accordingly,it suggests entering health goals&automatically sets parameters

15、for the user to accomplish those goals.The platform also tells the user the approximate time in which the goal will be accomplished.The makers of MyFitnessPal recognized that everyone has different fitness goals.On the app,besides losing(or gaining)weight,lowering cholesterol level or increasing sta

16、mina,etc.could also be a users goal.The apps home screen features the It works like a social media news feed but for personal health goals.MyFitnessPal blog.Users can get to know new recipes,workout tips,and motivational stories.MyFitnessApp including Fitbit&Samsung Gear.integrates with almost every

17、 popular fitness deviceOnce MyFitnessPal is linked to these devices,it automatically updates daily caloric goals.MyFitnessPal also organizes quantifiable habits like daily steps into charts and graphs.So,a user can understand their performance data even if they are not very tech savvy.What comprises

18、 MyFitnessPals revenue stream?Free website and mobile app useAd revenuePremium features for paid subscribers(no ads,custom reports,granular insights into nutritional composition of food,customized measurements for meals).MyFitnessPal Premium even offers advanced tools for tracking nutrition&exercise

19、.The company has greatly benefited from its freemium model.Under this,the users get access to basic features for free while running ads.Typically,users get accustomed to these features.So,they are willing to pay a small fee every month to avoid the ads.Our Fit Suite of OfferingsFOR CUSTOMERSBranded

20、App&WebsiteIf your business is online,your clients dont need to come to a physical location to know about all you have to offer.Fitness App FeaturesChoose workout/diet planBy using the app,they get to know all your brand has to offer within a few minutes.Advanced filters to search for trainersSet re

21、minders for sessionsSocial integrationEasy subscriptionMultiple payment modesFOR TRAINERS/HEALTH EXPERTS/GYM INSTRUCTORSBesides customers,trainers and guides also lie at the center of your business model.They add the human element to what your app has to offer.Fitness App FeaturesCreate workout sche

22、dulesManage profile&availabilityUpload workout/diet plansSeamless payments&trackingManage trainees&activitiesSet session remindersFOR ADMINGet a single-point access to all client and trainer activity.Track and monitor their behavior to get insights about platform updates.Fitness App FeaturesManage u

23、sers&subscriptionsRespond on time to customer queriesManage interactions with fitness experts/trainersSave and organize client dataManage offers and discountsManage notifications&payments to trainersGive your users a one-stop solution to all their fitness woes.LIVE Video Classes&Expert GuidanceAllow

24、 your users to attend LIVE classes across various categoriesworkout sessions,talks by health industry experts,etc.Enable your trainers/health experts to upload videos sharing workout&diet intake instructions.Share Workout Regime&Diet PlansEmpower the trainers to create&share personalized workout rou

25、tines with the users.Let health experts share diet plans based on the users fitness needs.Calculate&track their daily calorie intake.Fitness Tracker&Send Timely AlertsTrack fitness activities like running,walking,cycling,etc.using GPS.Also know the time duration,speed,distance,heart rate,and much mo

26、re.Help your users inculcate working out as a habit;send regular notifications&for upcoming workout videos or LIVE training sessions.Real-Time Audio/Video ChatHelp users get expert consultation via in-app chat or audio/video call.Simultaneously,enable the trainers to provide guidance in real-time.Us

27、ers and trainers can benefit from app integration with wearable devices.What will in the fitness industry in future?work outWearable TechnologyDevices like fitness trackers,smartwatches,and heart rate monitors that count steps and track heart rate,calories,sitting and sleep time,blood pressure,and r

28、espiratory rate.Home Exercise GymsUse of minimal exercise equipment or treadmills and bikes at home for solo or family events.Outdoor ActivitiesIncludes small group walks,group rides,and organized hiking groups.We build a fitness app customized to your user needs.The Process We Follow:We gather insi

29、ghts about the marketing goals you seek to achieve through the app.Considering your budget,we list out the features that will best benefit you and your app users.After having a word with our developers,we tell you the approximate timeline of building the app.The Code Brew team identifies the pain po

30、ints and designs the app functionalities accordingly.We conduct a demo testing to ascertain that all functionalities and features are working properly.Your app is now ready to go LIVE on App Store&Play Store!Why Choose Us?But it doesnt all end here.We also fix your app bugs(if and when they occur)and make the necessary updates.When we say we offer complete hand holding in building your fitness app from scratch,we mean it.Code Brew Labs,where we make your dreams a reality.Ready to exponentially scale your business growth?Partner with us and see it soar.