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Sensor Tower：2023年全球热门手游题材市场洞察报告（32页）.pdf

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Sensor Tower：2023年全球热门手游题材市场洞察报告（32页）.pdf

1、2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2?2023?App Store?Google Play?2023?娴?2023 Sensor Tower Inc.-All Rights Reserved?3?-?查:Super Mario Run,Genshin Impact?-?查:Fortnite,Mortal Kombat?/?-?查?查:Coin Master,Blackout Bingo?-?查:Ludo King,Chess?-?流?查:Clash of Clans,Lords Mobile:Kingdo

2、m Wars?-?再?查:Fallout Shelter?-?查:Zombie Tsunami,Last Day on Earth:Survival?WAIFU-?查:ILLUSION CONNECT,Final Fate TD?-?查?/?/?查:Gardenscapes,Property Brothers Home Design?-?创?再?查:Call of Duty:Mobile,Boom Beach?/?/?-?查:Toon Blast,Marble Master:Match?&Shoot?-?再?3D?查:Bridge Race,Soap Cutting?/?/?-?查:Proje

3、ct Makeover,Acrylic Nails!?Sensor Tower?https:/app.sensortower- 2023 Sensor Tower Inc.-All Rights Reserved?/?Devil M(M)?MONOPOLY GO!?录4?2023 Sensor Tower Inc.-All Rights Reserved5?2023 Sensor Tower Inc.-All Rights Reserved62023?1-7?/?*?/?Waifu?/?/?25?50?Rise of Kingdoms?Puzzles&Survival?Gardenscapes

4、Playrix?&?Royal Match?Solitaire Grand HarvestCoin MasterMoon ActiveDream Games?Supertreat?Sensor Tower?App Store?Google Play?IAP?娴?技?(?)?2023?7?:Sensor Tower?PUBG MOBILE?创?2023?1-7?47?2023?1-7?47?创?M?2023 Sensor Tower Inc.-All Rights Reserved72023?1-7?2023?1-7?Going Balls?Bridge Race?创?23?2023?1-7?2

5、1?创?Ludo King?Block Blast Adventure Master?*?/?/?-?-?/?12?24?Parking Jam?DPopcore GamesRobloxMy Talking Tom?Out?t?LimitedBurger Please!SupercentPhone Case DIYCrazy LabsThief PuzzleGoing BallsLudo King?GametionDIY Paper DollGarena Free FireGarena Games OnlineTapnationSUPERSONIC STUDIOSCrazy LabsRoblo

6、x?Sensor Tower?App Store?Google Play?Google Play?2023?7?再?3D?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved82023?1-7?切?2023?1-7?18?2.7?Sensor Tower?App Store?Google Play?IAP?娴?技?(?)?2023?1-7?2000?50%?:Sensor Tower?0?5?10?太空体育-球后末游戏节*超休闲武器医疗/急救动物-蛇71%55%90%1860%138%703%145%521%2023 Sensor T

7、ower Inc.-All Rights Reserved92023?1-7?Sensor Tower?App Store?Google Play?Google Play?2023?1-7?1000?20%?再?(?)?:Sensor Tower?0?1?2?3?武器赛-环路后末*游戏节魔法武侠部荒野维京海盗?Attack Hole?2?2023?1-7?2?Whiteout Survival?Frozen City?创?81%?200%24%81%38%24%26%145%52%140%2023 Sensor Tower Inc.-All Rights Reserved?2023?1-7?%

8、?%?%?%?%?%?(?)?%?%?%?%?/?%?%?%?%?%?%?/?/?%?%?%?%?%?%?%?%?Waifu?%?%?%?%?/?%?%?%?%?%?%?%?%?Waifu?/?/?/?/?娴流?10?Sensor Tower?App Store?Google Play?IAP?娴?技?(?)?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved11?2023 Sensor Tower Inc.-All Rights Reserved?2023?7?:Sensor Tower?12?1?WNCSOFT23

9、456?2MNCSOFTSummoners WarCom?uSNight CrowsWemadeRomancing SaGa Re:UniverseSQUARE ENIXThe Seven Deadly SinsNetmarble78910?-?AniplexDragon Quest WalkSQUARE ENIX?MNCSOFT?1Summoners War:ChroniclesCom?uS Corp.23456?The Eminence in Shadow RPGAimingRagnarok Origin GlobalGravityGameHub?More?Game?78910Night

10、CrowsWemadeArcheAge WarKakao Games Corp.Wars of PrasiaNEXON CompanyDevil M?2023?1-7?Top?8?Wemade?5 MMORPG?(?Night Crows)?4?8000?Devil M?Top?2023?1-7?Top?2023 Sensor Tower Inc.-All Rights Reserved?2023?7?:Sensor Tower?13?1Survivor!.io?23456Mobile Legends:Bang Bang?DRAGON BALL LEGENDSBANDAI NAMCOONE P

11、IECE Bounty RushBANDAI NAMCOArena of ValorGarena Games OnlineBrawl StarsSupercell78910?PUBG MOBILE?Garena Free FireGarena Games Online?&Riot Games1Rush Royale:Tower Defense TDUPWAKE.ME23456Arena of ValorGarena Games OnlineEver LegionWESTLAKE TECHNOLOGIES?Watcher of Realms?Mighty PartyPanoramik Games

12、78910?Mobile Legends:Bang Bang?ONE PIECE Bounty RushBANDAI NAMCO?2023?1-7?16?4?icon?2023?1-7?5500?2?2023?1-7?Top?2023 Sensor Tower Inc.-All Rights Reserved?2023?7?:Sensor Tower?14?1Last FortressIM?23456?IM?Whiteout Survival?The Walking Dead?78910Puzzles&Survival?State of SurvivalFunPlus?&?&?Age of O

13、riginsCamelGames1Doomsday:Last SurvivorsIGG23456Age of OriginsCamelGamesLast FortressIM?Zombie WavesFun Formula?Last Day on Earth:SurvivalKEFIR78910Whiteout Survival?Frozen City?&?&?(?)?2023?1-7?10?5?Top?Whiteout Survival?Frozen City?1?3?2023?1-7?Top?2023 Sensor Tower Inc.-All Rights Reserved15?2023

14、 Sensor Tower Inc.-All Rights Reserved162023?1-7?Top?-?2023?1-7?Top?(?)?16%?流?13%?11%?10%?Sensor Tower?App Store?Google Play?IAP?娴?技?(?)?2023?1-7?100?:Sensor Tower?%?Waifu?%太空4%军事9%竞技场10%帝国建造11%冒险13%后末/丧16%2023 Sensor Tower Inc.-All Rights Reserved2023?Whiteout Survival?Devil M?2023?1-7?Top?17?2023?

15、7?:Sensor Tower?1Survivor!.io?Kingdom Guard?2345PUBG MOBILE?Mobile Legends:Bang Bang?1Rise of EmpiresIM?CamelGamesKings ChoiceONEMT2345?IGG1Last FortressIM?IM?Whiteout Survival?2345Puzzles&Survival?Age of OriginsCamelGames1?Dislyte?Devil M?2345?4399?帝国建造后末/丧冒险竞技场?Whiteout Survival?Devil M?1-7?1?3600

16、?5?2023 Sensor Tower Inc.-All Rights Reserved18Devil M(M)?:2023 Sensor Tower Inc.-All Rights Reserved?2023?7?:Sensor Tower?游戏分类应概况?MMORPG?M?Devil M?同?娴?19Devil M(M)三七互娱?RPG?MMORPG?再,?2023?1?63?+(?)?$3600+?(?)?,?2023 Sensor Tower Inc.-All Rights Reserved?Devil M?90%?Sensor Tower?App Store?Google Play

17、?IAP?娴?技?(?)?2023?7?:Sensor Tower?Devil M?0?400?800?Jan?Feb?Mar?Apr?May?Jun?Jul?iOS?2023?1?Devil M?3?740?2023?7?3600?90%?2023 Sensor Tower Inc.-All Rights Reserved?Devil M?2023?Q?Top?21?2023?3?:Sensor Tower?1Chaos PortalSHARK ENTERTAINMENTSummoners WarCom?uSSuper Bino GoONESOFT GLOBA2345?Devil M?1Ch

18、aos PortalSHARK ENTERTAINMENTRO?GRAVITYDeath Gard?2345Bobs World-Super Run GameFALCON GAME STUDIODevil M?1RO?GRAVITY?4399?Death Gard?2345Devil M?Chaos PortalSHARK ENTERTAINMENT1?4399?Miracle Sword M4399?Gran SagaNpixel2345Devil M?RO?GRAVITYironSourceYoutubeVungleUnity1Devil M?Medieval Merge:Epic Adv

19、enturePixodust GamesMapleStory M:Fantasy MMORPGNEXON Company2345RO?GRAVITYKureumuinaraMetaDreamFacebook1Wars of PrasiaNEXON CompanyCookie Run:OvenBreakDevsisters?4399?2345RO?GRAVITYDevil M?App Lovin 2023 Sensor Tower Inc.-All Rights ReservedDevil M通过明星代等告策略吸引玩家下载Devil M 热告素材?2023?7?:Sensor Tower?创?2

20、2 2023 Sensor Tower Inc.-All Rights Reserved23MONOPOLY GO!?:2023 Sensor Tower Inc.-All Rights Reserved?2023?7?:Sensor Tower?游戏分类应概况?Scopely?MONOPOLY GO!?Sensor Tower?2023?4?1.7?24MONOPOLY GO!Scopely?D?,?,?/?,?2023?4?4600?+(?)?$1.7?+(?)?Apple Store?2023 Sensor Tower Inc.-All Rights Reserved25?MONOPOL

21、Y GO!?MONOPOLY GO!?Sensor Tower?App Store?Google Play?IAP?娴?技?(?)?2023?7?:Sensor Tower?0?4000?8000?Apr?May?Jun?Jul?IP?MONOPOLY GO!?7?7600?1.7?65%?2023 Sensor Tower Inc.-All Rights Reserved26?MONOPOLY GO!?Sensor Tower?MONOPOLY GO!?iPhone?:Sensor Tower?MONOPOLY GO!?iPhone?iPhone?/?/?/?/?/?/?/?/?/?/?/?

22、/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?MONOPOLY GO!?iPhone?2023 Sensor Tower Inc.-All Rights ReservedMONOPOLY GO!告素材强调社交属性MONOPOLY GO!热告素材?2023?7?:Sensor Tower?IP?27 2023 Sensor Tower Inc.-All Rights Reserved?28?2023?1-7?47?2023?90%?81%?Waifu?/?/?/?(?)?流?Devil M?同收?1.5?Scopely?MONOPOL

23、Y GO!?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖平台提供移动市场关于下载和应内收最全的数据信息，其中App Store 全球数据覆盖率达到99%Sensor Tower?娴?商店数据获取通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标多次业验证产品对标程碑事件数据误差5%产品功能创新平台持续更新产品功能，致于更好地服务合作伙伴和客户29 2023 Sensor Tower Inc.-All Rights ReservedSensor Towe

24、r?Store Intelligence?&?App Intelligence 应情报 Ad Intelligence 告情报 Usage Intelligence 使情报 App Teardown 应拆解 Consumer Intelligence 户情报?DAU/MAU?SDK?SDK?融?30 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?娴?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?31J A PA N 2023 Sensor Tower Inc.-All Rights Reserved?Sensor Tower?凭?Sensor Tower?sensortower-

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Sensor Tower：2023年全球热门手游题材市场洞察报告（32页）.pdf

Sensor Tower：2023年全球热门手游题材市场洞察报告（32页）.pdf

Sensor Tower：2023年全球热门手游题材市场洞察报告（32页）.pdf