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1、?2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2023?App Store?Google Play?2 2023 Sensor Tower Inc.-All Rights Reserved?/?Pokmon Sleep?目录3?2023 Sensor Tower Inc.-All Rights Reserved4?2023 Sensor Tower Inc.-All Rights Reserved52023年1-8月全球头部市场手游内购收入、下载量与RPD表现?Sensor Tower?App Store?Goog
2、le Play?Google Play?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?收入0美元50亿美元100亿美元150亿美元下载量0亿10亿20亿30亿美国中国(大陆)日本韩国中国台港澳*气泡直径表示2023年1-8月期间应用平均RPD(Revenue per Downloads)21美元14美元10美元11美元?2023?1-8?90?18%?2023?1-8?21?4?5美元 2023 Sensor Tower Inc.-All Rights Reserved60?2?4?6?8?Apple Store
3、Google Play预测下载量日本市场手游下载量趋势?Sensor Tower?App Store?Google Play?Google Play?2023?8?2023?9-12?:Sensor Tower?2020?8?2021?2022?创?2023?1-8?4.2?2023?6.2?2023 Sensor Tower Inc.-All Rights Reserved7日本市场手游内购收入趋势?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?2023?9-12?:Sensor Tower?0?50?100?150?200?Apple
4、StoreGoogle Play预测内购收入2020?18%?171?2021?178?2023?68?2023?1-8?90?2023?140?2023 Sensor Tower Inc.-All Rights Reserved82023年1-8月日本市场热門品类手游内购收入RPG?実?2023?1-8?创?RPG?43?48%?2022?eFootball?创?2023?1-8?27%?7?RPG?48%?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?0亿美元15亿美元30亿美元45亿美元RPG策略体育解谜动
5、作街机定位AR模拟射击生活风格内购收入其他19%动作7%解谜8%体育8%策略12%RPG48%2023 Sensor Tower Inc.-All Rights Reserved9?Fate/Grand Order?创?2023?1-8?16?Waifu?2023?1-8?11%?12?创?:?冒险二次元Waifu体育宝可梦/战斗宠物竞技场偶像丧尸&后末日龙地下城探索者军事收入0亿美元8亿美元16亿美元2023年1-8月日本市场热門题材手游内购收入?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?代表游戏 2023
6、 Sensor Tower Inc.-All Rights Reserved10?2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:Sensor Tower 商店情报11?1胜利女神:妮姬腾讯23456DRAGON BALL Z DOKKAN BATTLEBANDAI NAMCO崩坏:星穹铁道米哈游碧蓝档案NEXON&悠星网络Puzzles&Survival三七互娱Heaven Burns RedWFS78910怪物弹珠mixi命运-冠位指定Aniplex智龙迷城GungHo Online赛马娘CyberAgent?1MementoM
7、ori:AFKRPGBank of Innovation23456魔镜物语JiaSaiDRAGON BALL Z DOKKAN BATTLEBANDAI NAMCOThe Eminence in Shadow RPGAimingDRAGON QUEST CHAMPIONSSQUARE ENIX奧丁:神叛Kakao Corp78910崩坏:星穹铁道米哈游胜利女神:妮姬腾讯怪物弹珠mixi碧蓝档案NEXON&悠星网络?RPG?2023?RPG?Top?-?5?実?10?RPG?2023?10?RPG?10?2023?1-8?4.7?RPG?2023年1-8月日本RPG手游收入榜与增长榜Top10
8、2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:Sensor Tower 商店情报12?1Age of OriginsCamelGames23456黑道风云友塔游戏江山美人三七互娱口袋奇兵江娱互动三国志 霸道KOEI TECMO GAMESYu-Gi-Oh!Master DuelKonami78910明日方舟鹰角网络&悠星网络信长之野望 霸道KOEI TECMO GAMES猫咪大战争PONOS三国志战略版灵犀互娱1哈利波特:魔法觉醒网易23456Whiteout Survival点点互动PROJECT XENOCROOZ Block
9、chain LabWolf Game:Wild Animal WarsBaiduViking RiseIGG 乱DELUXE GAMES78910信长之野望 霸道KOEI TECMO GAMES猫咪大战争PONOSArcheland紫龙游戏明日方舟鹰角网络&悠星网络?2?実?2023?1-8?10?Top?実?6?7000?53?2023年1-8月日本市场策略手游收入榜与增长榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:Sensor Tower 商店情报13?1eFootball CHAMPION SQUADSKon
10、ami23456SEGA Pocket Club ManagerSEGA CORPORATION実況KonamiJKonami一歩 FIGHTING SOULSRudelMLB 9 Innings RivalsKLab Global78910野球KonamieFootball 2024Konami実況野球Konami Project:World ChampionRudel1MLB Perfect Inning 23Com2uS Holdings Corp23456JKonamiNBA 2K Mobile Basketball Game2K新日本STRONG SPIRITSBushiroadFI
11、FA SoccerElectronic ArtsBaseball Clash:Real-time gameM78910eFootball 2023Konami Project:World ChampionRudelMLB 9 Innings RivalsCom2uS Holdings Corp野球Konami?Konami?eFootball?6?Top?2023?1-8?3.1?eFootball?290%?Konami?2023年1-8月日本市场体育手游收入榜与下载榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:S
12、ensor Tower 商店情报14?1mixi23456Aniplex米哈游悠星网络Gamecity TechnologyGungHo Online78910BANDAI NAMCOKonamiSQUARE ENIXCyberAgent1voodoo23456777RealSayGamesSUPERSONIC STUDIOSAzur Interactive GamesPlayrix78910Tokyo Communications GroupGamecity TechnologyBANDAI NAMCOTake-Two InteractiveBANDAI NAMCO?2023?1-8?ONE
13、 PIECE Bounty Rush?IP?BANDAI NAMCO?45%?15?8?Tokyo Communications Group?2023?1-8?90?Tokyo Communications Group?2023年1-8月日本市场手游发行商收入榜与下载榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?15 2023 Sensor Tower Inc.-All Rights Reserved16?同?IP?BANDAI NAMCO?RPG?DRAGON BALL LEGENDS?2023?1-8?1.3?76%?DRAGON BA
14、LL LEGENDS?DRAGON BALL LEGENDSDRAGON BALL Z DOKKAN BATTLEeFootball 2024Fate/Grand OrderFire Emblem Heroes赛马娘猫咪大战争Yu-Gi-Oh!Duel LinksONE PIECE TREASURE CRUISEHeaven Burns Red收入0亿美元0.7亿美元1.4亿美元2023年1-8月日本手游海外内购收入榜Top10?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?2023 Sensor Tower I
15、nc.-All Rights Reserved17?KAYAC?Number Master:Run and merge?Ball Run?:merge number?Number Master:Run and merge?1-8?4100?KAYAC?Number Master:Run and mergeBall Run 2048:merge numberDraw Action:Freestyle FightSonic Dash-Endless RunningSandwich RunnerSuper Mario RunSnow Race!Mario Kart ToureFootball 202
16、4ScaleMan下载量0万2100万4200万2023年1-8月日本手游海外下载榜Top10?Sensor Tower?App Store?Google Play?Google Play?2023?8?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved?18 2023 Sensor Tower Inc.-All Rights Reserved19日本市场Top100手游收入发行商国家分布?2023?1-8?Top?実?35%?25%?35%?Sensor Tower?App Store?Google Play?IAP?(?)?20
17、23?1-8?100?:Sensor Tower?内购收入其他10%中国25%日本65%2023 Sensor Tower Inc.-All Rights Reserved?2023?8?数据来源:Sensor Tower 商店情报20?1碧蓝档案悠星网络23456Puzzles&Survival三七互娱荒野行动网易放置少女有爱互娱GardenscapesPlayrix明日方舟鹰角网络&悠星网络78910胜利女神:妮姬腾讯原神 米哈游崩坏:星穹铁道 米哈游Pokmon GONiantic?7?1?SHIFT UP?RPG?2023?1-8?2.1?63%?同?2023?1-8?2023年1-8
18、月日本市场海外手游与发行商收入榜Top10?1三七互娱23456网易Niantic有爱互娱Netmarble Games灵犀互娱78910 米哈游悠星网络Playrix腾讯 2023 Sensor Tower Inc.-All Rights ReservedPokmon Sleep?:21 2023 Sensor Tower Inc.-All Rights Reserved说明:数据统计截止至2023年8月数据来源:Sensor Tower 应用情报游戏分类应用概况?The Pokemon Company?2023?7?Pokmon Sleep?同?IP?Sensor Tower?2023?8
19、?Pokmon Sleep?1200?22Pokmon Sleep The Pokemon Company?IP?D?,略?,?実?,?2023?7?600?(?)?$1200?+(?)?Apple Store?2023 Sensor Tower Inc.-All Rights Reserved23Pokmon Sleep全球下载量与内购收入市场分布?Pokmon Sleep?68%?16%?70%?19%?19%?14%?下载量其他14%中国台港澳6%拉丁美洲14%欧洲19%美国19%日本28%内购收入其他5%欧洲5%中国台港澳6%美国16%日本68%?Sensor Tower?App St
20、ore?Google Play?Google Play?Sensor Tower?App Store?Google Play?IAP?(?)?2023?8?:Sensor Tower?Pokmon Sleep?70%2023 Sensor Tower Inc.-All Rights Reserved24?2023?8?:Sensor Tower?Pokmon Sleep日本市场iOS与Android平台下载量排名?Pokmon Sleep?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?iOSAndroid1510?Pok
21、mon Sleep?Sensor Tower?Pokmon Sleep?iOS?Android?2023 Sensor Tower Inc.-All Rights ReservedPokmon Sleep 热门广告素材说明:数据统计截止至2023年8月数据来源:Sensor Tower 广告情报?25?Pokmon Sleep 广告素材针对不同市场展现游戏特色 2023 Sensor Tower Inc.-All Rights Reserved?26?2023?1-8?4.2?90?RPG?実?2023?1-8?43?48%?RPG?実?実?35%?25%?2023 Sensor Tower
22、Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应用内收 入最全面的数据信息,其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次行业验证产品对标里程碑事件 数据误差5%产品功能创新 平台持续更新产品功能,致力于更 好地服务合作伙伴和客户27 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应用情报 Ad Intelligence 广告情报 Usage Intelligence 使用情报 App Teardown 应用拆解 Consumer Intelligence 用户情报?DAU/MAU?SDK?SDK?28 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?29J A P A N