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1、2023?2023?2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?/?2023?App Store?Google Play?2 2023 Sensor Tower Inc.-All Rights Reserved?3?-?:Farming Simulator?,Hotel Hideaway:Virtual World?/?-?:Infinite Flight Simulator,Truck Simulator:Ultimate?-?:Township,Hay Day?-?:Harry Potter:Hogwarts Mystery
2、,Animal Crossing:Pocket Camp?-?:Cooking Diary Restaurant Game,Cooking Fever:Restaurant Game?-?:Roblox,Minecraft?-?:Dragon City Mobile,Monster Legends:Collect them!2023 Sensor Tower Inc.-All Rights Reserved?/?Frozen City?目录4?2023 Sensor Tower Inc.-All Rights Reserved5?2023 Sensor Tower Inc.-All Right
3、s Reserved60?20?40?60?80?Jan-JulApple StoreGoogle Play全球模拟手游下载量年度趋势 2020?73%?69?2021?2022?68?2023?1-7?35?85%?Google Play?68?Sensor Tower?App Store?Google Play?Google Play?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved7全球模拟手游内购收入年度趋势 2021?49?2022?45?Apple Store?61%?2023?1-7?27?2019?7
4、2%?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?7?:Sensor Tower?45?0?20?40?60?Jan-JulApple StoreGoogle Play 2023 Sensor Tower Inc.-All Rights Reserved82023年1-7月 模拟手游下载量与内购收入份额-按市场分布?2023?1-7?43%?23%?21%?好?18%?16%?下载量其他16%美国8%东南亚16%印度18%拉丁美洲21%欧洲21%内购收入其他22%韩国4%日本8%欧洲23%美国43%?Sensor Tower?App St
5、ore?Google Play?Google Play?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved92023?1-7?Piano Kids?Makeover salon?创?10?/?2023?1-7?7?创?Extreme Car Driving Simulator?Sensor Tower?App Store?Google Play?Google Play?2023?7?:Sensor Tower?2023年1-7月
6、全球模拟手游子分类下载量及代表游戏模拟器驾驶/飞行模拟器沙盒模拟经营时间管理冒险喂养06亿12亿?Good Pizza,Great PizzaTAPBLAZEPK XDFluvsiesTutoTOONSPiano KidsExtreme Car Driving SimulatorExtreme Car Driving SimulatoBurger Please!RobloxRoblox CorporationOrange Studios GamesSupercentAfterverse Games 2023 Sensor Tower Inc.-All Rights Reserved102023
7、年1-7月 全球模拟手游子分类内购收入及代表游戏?模拟经营沙盒时间管理模拟器冒险喂养驾驶/飞行模拟器0亿美元7亿美元14亿美元?Harry Potter:Hogwarts MysteryJam CityMy Singing MonstersOffroad OutlawsSycamore Valley SoftwareTownshipRobloxRoblox CorporationBitLifeHappy ASMR HospitalSmart FunPlayrixCandywriterBig Blue Bubble?Sensor Tower?App Store?Google Play?IAP?技
8、?(?)?2023?7?:Sensor Tower?2023?1-7?13?50%?创?Township?Family Island?Roblox?创?2023?1-7?8.6?2023 Sensor Tower Inc.-All Rights Reserved11?2023 Sensor Tower Inc.-All Rights Reserved?2023?7?数据来源:Sensor Tower 商店情报12?1MinecraftMojang&网易23456Klondike AdventuresVIZOR APPS CORP.Family Farm Adventure点点互动商人放浪记三七
9、互娱Frozen City点点互动SimCity BuildItElectronic Arts78910RobloxRoblox CorporationTownshipPlayrixHay DaySupercellFamily IslandMoon Active?1Happy Hospital乐游志成23456Happy ASMR HospitalSmart FunDragonscapes Adventure点点互动Build Master:Bridge RaceFirstFun桃源深处有人家腾讯Idle Lumber EmpireGame Veterans78910Frozen City点点
10、互动TownshipPlayrixRobloxRoblox CorporationFamily IslandMoon Active?Roblox?2023?1-7?Roblox?7?Family Farm Adventure?Frozen City?Top?Frozen City?同?2023年1-7月模拟手游收入榜与增长榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?2023?7?数据来源:Sensor Tower 商店情报13?1Block Craft 3D:Building GameWildlife Studios23456Townsh
11、ipPlayrixPiano Kids-Music&SongsOrange Studios GamesMelon PlaygroundPayge LtdExtreme Car Driving SimulatorAxesInMotion S.L.Car Driving School:Car GameSpark Game Studios78910RobloxRoblox CorporationCraftsman:Building CraftStarGame22Block Crazy Robo WorldCraft Trending StudioBurger Please!Supercent1Hap
12、py Hospital乐游志成23456Car Driving School:Car GameSpark Game StudiosFrozen City点点互动Crazy Cooking DinerCube StudioDrift Ride-Traffic RacingXLABBlock Crazy Robo WorldCraft Trending Studio78910Burger Please!SupercentMakeover salonABI Global Vehicle MastersSayGamesRobloxRoblox Corporation?Roblox?2023?1-7?2
13、3%?1.2?Supercent?Burger Please!?2023?1-7?4000?Burger Please!?2023年1-7月模拟手游下载榜与增长榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?2023?7?数据来源:Sensor Tower 商店情报14?1Supercell23456Electronic ArtsMicrosoft CorporationVIZOR APPS CORP.Take-Two InteractiveJam City78910Roblox CorporationPlayrix点点互动Moon Acti
14、ve1Azur Interactive Games23456SUPERSONIC STUDIOSABI Global KwaleeCraft Trending StudioStarGame2278910SayGamesRoblox CorporationBabyBus GroupEmbracer GroupRoblox Corporation?2023?1-7?同?Roblox?Roblox Corporation?2?2023年1-7月模拟手游发行商收入榜与下载榜Top10 2023 Sensor Tower Inc.-All Rights Reserved?15 2023 Sensor T
15、ower Inc.-All Rights Reserved?Township?2023?Q?Top?16说明:数据统计截止至2023年6月数据来源:Sensor Tower 广告情报1TownshipPlayrixShinobu-Sweet timeSarah Marie HillFrozen City点点互动2345BitLifeCandywriterCooking MadnessZenLife Games1Family IslandMoon ActiveIdle Theme Park TycoonDigital ThingsTraffic Cop 3DKwalee2345BitLifeCa
16、ndywriterTownshipPlayrix1My Mini MartSUPERSONIC STUDIOSFamily Farm Adventure点点互动TownshipPlayrix2345Cooking MadnessZenLife GamesMy Little UniverseSayGames1IMVUIMVUBermuda Adventures Farm IslandSamfinacoFamily IslandMoon Active2345TownshipPlayrixBitLifeCandywriterironSourceAdmobLiftoffUnity1SimCity Bu
17、ildItElectronic ArtsHappy Hospital乐游志成The Sims FreePlayElectronic Arts2345TownshipPlayrixIdle Lumber EmpireGame VeteransFacebook1TownshipPlayrixFrozen City点点互动Happy Hospital乐游志成2345Happy ASMR HospitalSmart FunIMVUIMVUApp Lovin 2023 Sensor Tower Inc.-All Rights Reserved17?ROBLOX Corporation?1-7?Roblo
18、x?1000?1000?Stillfront Group?BitLife-Life Simulator?ROBLOX Corporation?2023?7?:PathmaticsROBLOX CorporationStillfront Group ABTaonga:The Island FarmTake-Two InteractiveShimmerGamesMicrosoftPlayrixJam CitySupercellElectronic Arts0万美元600万美元1200万美元150万美元170万美元190万美元190万美元200万美元240万美元510万美元710万美元1010万美元
19、1050万美元2023年1-7月 美国市场模拟手游广告主花费排行榜Top10 2023 Sensor Tower Inc.-All Rights Reserved2023?1-7?说明:数据统计2023年1-7月数据来源:Pathmatics18RobloxRoblox CorporationBitLifeCandywriterRobloxRoblox CorporationHappy Hospital乐游志成 2023 Sensor Tower Inc.-All Rights ReservedFrozen City?:19 2023 Sensor Tower Inc.-All Rights
20、Reserved说明:数据统计截止至2023年7月数据来源:Sensor Tower 应用情报游戏分类应用概况?Frozen City?同?Sensor Tower?2022?12?4400?20Frozen City 点点互动?创?,?,?,?,?,?,?,?2022?12?1700?+(?)?$4400?+(?)?Apple Store?2023 Sensor Tower Inc.-All Rights Reserved21Frozen City下载量与内购收入份额-按市场分布?Frozen City?2023?7?Frozen City?40%?20%?Frozen City?%?%?下
21、载量其他18%亚洲22%美国20%欧洲40%内购收入其他11%亚洲20%欧洲29%美国40%?Sensor Tower?App Store?Google Play?Google Play?Sensor Tower?App Store?Google Play?IAP?技?(?)?2023?7?:Sensor Tower?2023 Sensor Tower Inc.-All Rights Reserved22?:Sensor Tower?Frozen City?Frozen City?iOS?平均年龄3032343638男性用户比例(%)20304050?Frozen City?2023 Sens
22、or Tower Inc.-All Rights Reserved?2022?12?2023?4?Frozen City?42%?58%?52%?2023?4?Frozen City?2023?7?2023?7?:Sensor Tower?-?Frozen City?Frozen City?52%下载量占比(%)20%30%40%50%60%Dec 2022Jan 2023Feb 2023Mar 2023Apr 2023May 2023Jue 2023Jul 2023自然下载占比付费下载占比 2023 Sensor Tower Inc.-All Rights ReservedFrozen Ci
23、ty 广告素材展现游戏多种特色Frozen City 热门广告素材说明:数据统计截止至2023年7月数据来源:Sensor Tower 广告情报?24?2023 Sensor Tower Inc.-All Rights Reserved?2023?1-7?35?27?2023?1-7?43%?21%?Roblox?ROBLOX Corporation?Stillfront Group?1-7?Roblox?BitLife-Life Simulator?1000?Frozen City?同?52%?25 2023 Sensor Tower Inc.-All Rights ReservedSens
24、or Tower 简介全球信息覆盖 平台提供移动市场关于下载和应用内收 入最全面的数据信息,其中App Store 全球数据覆盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次行业验证产品对标里程碑事件 数据误差5%产品功能创新 平台持续更新产品功能,致力于更 好地服务合作伙伴和客户26 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应用情报 Ad Intelligence 广告情报 Usage Intelligence 使用情报 App Teardown 应用拆解 Consumer Intelligence 用户情报?DAU/MAU?SDK?SDK?融?27 2023 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?28J A P A N