1、The 2022 11.11Guidefor Overseas BrandsContentsWhats happening in this 11.113Where are the emerging opportunities14How to leverage 11.11 as a growth engine21Whats happening in this 11.11 2022 daxue consultingALL RIGHTS RESERVEDAlibaba 2022 11.11 CalendarOctober&November 11.11 2022 Calendar23rd24thPre

2、sale starts at 8PM25th26th27th28th29th30th31stFirst check-out period start at 8PM1st2nd3rd4th5th6th7th8th9th10thSecond check-out starts at 8PM12thRed envelopeGamification 2022 daxue consultingALL RIGHTS RESERVED11.11 is not just about promotion but a consumer engagement eventTmall and Taobao remain

3、the preferred platforms for brands in this years 11.11 festival while social E-commerce platforms are gaining in popularity thanks to their marketing potential31.76%23.36%24.29%13.11%14.12%Tmall/TaobaoDouyinXiaohongshuJD.comOther platformsPreferred platforms for brands to launch their 11.11 promotio

4、ns(2022)Source:PJ Daren survey of 107 FMCG companiesSocialcommerceplatformsontherisejoining the partyChinas competitive environment pushes brands to multiplytheir marketing and distribution channels.Social mediaplatforms that are offering an e-commerce portal such asXiaohongshu and Douyin are answer

5、ing this diversificationneeds.Taobao and Tmall leading the marketAlibabas EC platforms are still the go-to platforms forbrands and merchants to transform consumer awarenessinto customer loyalty.Given the platforms top consumermindshare and comprehensive infrastructure,it helpsbrands and merchants to

6、 build for long-term sustainablesuccess.5 2022 daxue consultingALL RIGHTS RESERVEDTeam up with platforms with strong customer loyalty to win 11.116The Alibaba ecosystem has over 1 billion Chinese consumers with diversified needs.The overall usage time and frequencyof Tmall and Taobao shopping also s

7、how an upward trend.“Consumers with the highest spending power demonstrated strong loyalty toour platforms.In the twelve months ending June 30th,2022,more than 123million high spending annual active consumers each spent over RMB10,000 onTaobao and Tmall,representing a retention rate of approximately

8、 98%compared to the prior twelve-month period.”Source:Alibaba,202252064072002020212022.6Taobao and Tmall active consumers evolution(Million)2022 daxue consultingALL RIGHTS RESERVEDTmall is the go-to platform for new products debutTmall features more than 290,000 brands with 17

9、million products in 2022 11.11 Global Shopping Festival.7Over 200 brands from the five major luxury groups-LVMH,Kering,Chanel,Herms and Richemont offering bags,clothing,jewellery,beauty,wine and more are participating in this 11.11Over 10 luxury brands are participating for the first time in this ye

10、ars 11.11,including LVMH Groups Bvlgari and Berluti,Moncler,Brunello Cucinelli,Akhah,Messika,Bogner,Amiri,Jil SanderLuxury brands debut on Tmalls 11.11Source:Alibaba,Weibo 2022New brands and limited editions for Chinese consumersMore than 1600 brands will participate for the first time in this years

11、 11.11through Tmall Global,the cross-border e-commerce platform of Alibaba.Overseas brands will offer 1,000 limited editions to Chinese consumers.SPO(Shop Premium Outlets),the leading outlets group in Americalaunched on Tmall Global anticipation of 11.11.SPO has set up a studio atWoodbury Commons an

12、d hosting livestreaming sessions for 30 days from11.11 to Black Friday.2022 daxue consultingALL RIGHTS RESERVEDBrands create differentiation by co-developing unique products with TMIC The Tmall Innovation Center(TMIC)introduces new solutions for product debut during the 11.11,with precise forecast o

13、nconsumption trends to make new product incubation more time-and cost-efficient.8Emerging brandsLast year,over 800 emerging brands on Taobao and Tmall recordedGMV double YoY.Taobao and Tmall platforms help brands with goodquality products to find their right consumers.40%To date,TMIC has worked with

14、 over 2,000 brands around the globe.In the year ended March 31,2022,TMIC helped brand partners incubate nearly 4,500 new products.By collaborating with TMIC,the incubation cycle was reducedfrom 18 months to 6 months on average.Source:36Kr(2021)New ProductsAlibaba will help brands develop and debut n

15、ew productsthat can become leading drivers for their businesses.Duringthis years 6.18,new products drove over 30%of sales forAlibaba.For this years 11.11,the company is expected tohelpbrandsandmerchantstocapturemoregrowthopportunities with new products.Source:Alibaba,2022 2022 daxue consultingALL RI

16、GHTS RESERVEDTactics for brands to get better results on Tmall and Taobao9Taobao and Tmall have launched various measures to helpmerchants cultivate traffic and to equip them with tools to reducecosts in preparation for this years 11.11,including:Exclusive traffic for small and medium-sized merchant

17、s,helping them gain exposure to relevant potential customersthrough small-volume exclusive packages and marketingexperience coupons.Exposuresupportthroughthe“JustForYou”productrecommendation section,search results,keywords and otherpublic channels.Loyalty membership programs have become a focus of b

18、rands onTmall,as membership allows brands to interact most directly withcustomers and,for some,ensure a higher degree of certainty oversales during 11.11.During the presale period,brands on Tmallgained in excess of 66 million new members.More than 40 brands on Tmall have loyalty membership programst

19、hat surpass ten million members,and 600 brands have loyaltymembership programs with over one million members.Amongthese companies,Nike launched a membership scheme withinnovative features to engage members,and Unilever launched“UFun Town”to interact with members on Tmall.The data of first presale li

20、vestreamingin 4 hoursPre-sale GMV volumes generated by new hosts684%YoYGMV generated by influencers from MCN165%YoYLivestreaming channels recorded more than RMB10 million in GMV130Efficient and diversified marketing tools and loyalty programs can help brands stand out within Chinas competitive marke

21、tSource:East money,2022Taobao Live has strong consumer mindshare and drives sustainable business growth.Marketing toolsLoyalty program 2022 daxue consultingALL RIGHTS RESERVEDBrands are tapping into virtual idols to reach new consumersAlibaba Groups hyper-realistic computer-generated influencers Aya

22、yi and Noah are becoming brand ambassadors to helpretailers build brand profiles and amass following among digitally-native consumers.108.112.537.964.5107.4186.6333.42002020212022E2023EChinas virtual idol driven industry market size(RMB billions)Virtual influencers have been increasingly

23、popular among Chineseconsumers.For brands,they represent an alternative than having aregular celebrity endorse their products with low risk.Compared withhuman KOLs,virtual idols can“go”anywhere anytime and enable brandswith more flexibility.Hence,the size of the economy driven by virtualidols has gr

24、own substantially in recent years in China.Source:Iimedia,2022Alibaba has invested in metahumans Noah(left)andAyayi(right)for them to serve as ambassadors forvariousbrands.Theyboast295,000and793,000followers on Weibo respectively.Source:Alibaba,Weibo 2022 2022 daxue consultingALL RIGHTS RESERVED11En

25、gagement games are making a tradition for 11.11 2022Tmall has leveraged gamification to strengthen consumer engagement during past 11.11.Through the special team-upmechanism,potential consumers will be invited by their friends and families to participate in the festival.Meow Tree challenge Team-up p

26、hase:From October 25 to October 27PK phase:From October 28 to November 9Game rule:The Meow Tree challenge pits two teams against each other,with the onethat grows their“Meow Tree”the most wins a red envelope on 11.11.Trees can belevelled up by inviting new members to the team.Gamification strategy:T

27、he Meow Tree challenge introduced social connectors,whichbuild connections with participants and potential customers through a team-up andinvite mechanisms.And the challenge offers a red envelope as a reward,strengtheningthe public propagation of the game.Source:Tmall,2022King of PriceTime:From Octo

28、ber 25 to November 9Game rule:Participants select a combination of goods to enable their sum-up price to beequal to the target price from each level,and participants will receive a red envelope at eachlevel as a reward.Gamification strategy:The gamification strategy of King of Price creates a buzz a

29、rounddebates of participants trying to guess the prices of different products.And the spread of thediscussions will further strengthen consumer engagement of 11.11.Source:Tmall,2022 2022 daxue consultingALL RIGHTS RESERVED12A greener consumer experienceThis year will see more initiatives aimed at bu

30、ilding a greener 11.11 community and increasing awareness of low-carbon programs to a wider range of consumers.Low-carbon labelTmall has ramped up efforts to label low-carbon products covering extended shopping categories such as apparel,foodand cosmetics apart from energy-efficient electronic goods

31、 to drive sustainable consumption.The new product label aimsto help consumers better identify low-carbon products on the platform,check the impact of their purchases on theenvironment and encourage more sustainable choices.Energy expertTmall,together with Alibaba Cloud,the digital technology and int

32、ellectual backbone of Alibaba Group,hasleveraged the cloud units carbon management platform,Energy Expert,to provide online carbon footprintmodelling,calculating and certification for the above mentioned 40-plus brands for them to identify low-carbon products and conduct informed sustainability prac

33、tices.Green logistics recycling projectJoining with thousands of merchants,the logistics company Cainiao will help reduce carbon emissions from delivery andpackaging,in addition to stepping up its parcel box recycling efforts across around 100,000 Cainiao Post stations offline.2022 daxue consultingA

34、LL RIGHTS RESERVEDHow Tmall turns green in this years 11.11Life is love actionBrands such as Stella McCartney,Procter&Gamble,Haier,ThinkPad and Yili,haveco-branded with Tmall to make innovative and sustainable shopping bags as giftsfor consumers with an aim to encourage consumption of sustainable pr

35、oducts.Thecrossover bag is made from 6 recycled and traceable PET plastic bottles.13In this 11.11,Tmall emphasise more on green and low-carbon lifestyle echoing Alibabas carbon neutrality pledge.Tmall has collaborated with 40-plus brands to initiate a green campaign to promote low-carbon products th

36、rough various initiatives.“Do one more thing”charityIn this 11.11,Tmall has collaborated with brands including Starbucks,Nike andGuerlain to launch special green digital collections.These digital collections are usedto support the brands recycling welfare programs like Nikes“The rebirth of oldshoes.

37、”the recycling of old shoes will be processed with NikeGrind technology andrecycled into new materials to construct a new ballpark.Source:Alibaba,Weibo 2022Where are the emergingopportunities 2022 daxue consultingALL RIGHTS RESERVEDThe Chinese silver generation can not be overlooked Thepandemichasma

38、deelderconsumersmuchmorecomfortable online and they are now a stable part of Chinas e-commerce consumer base.Among Chinese people aged over 50years old,68%shop online.52.1%ofmiddle-agedandelderlyinternetusersbuydailynecessities online alone.From 2020 to 2021,the numbers of theageing populations mont

39、hly active users and the average screentime on mobile devices increased by 19.3%and 6.3%respectively.During the 2020 11.11,online spending of silver generationincreased by 300%compared to 2019,and many seniors made theirfirst online shopping experience during the 2020 11.11.Source:Economic Daily,202

40、2Source:Quest Mobile,2022021Evolution of silver generation online active users after the pandemic(2021,Million)Every year,8-10 million Chinese people turn 60 years old.By the end of 2025,there will be around 300 million Chinese senior citizens,accounting for one-fifth of the total populat

41、ion.5.0%7.5%10.1%28.2%49.2%Barely useOver 6 hoursLess then 1hours3-6 hours1-3 hoursSilver generations daily average screen time on mobile devices in China(2022)Source:Peoples better life,202215 2022 daxue consultingALL RIGHTS RESERVEDElderly are eager to use consumer electronics1611.5%of Chinese net

42、izens were over 60 in December 2021,with internet penetration at 43%,brands should create apps and electronics catered to this often-overlooked consumer base.More than 10 Alibaba apps have completed a makeover to add age-friendly features to help elderly users read,use and shop more easily.Taobao ap

43、p upgraded its“senior mode”features ahead of 11.11 by creating a dedicated customer service team for older users and adding the grocery shopping function.The newly added medicine purchase function will also offer free consultations with pharmacists.Tmall has partnered with the China Association of G

44、erontology and Geriatrics to launch the Yellow Handrail Program.Working with 20 brands,the program gives out and installs handrails for older people to support them at home.Eye massagers,990%Anti-mite vacuum cleaners,713%Window cleaning robots,328%Sources Hyliink,Alimma,Alibaba,2022YoY increase in s

45、ales of electronics among Chinese female elderly consumers 2021 on Tmall Global 2022 daxue consultingALL RIGHTS RESERVEDThe pet economy thrives as pets become family17Sales of imported functional pet food increased by more than 100%from 2020 to 2021 on Tmall Global.Tmall pet toys pre-sales grew by 2

46、,000%from 11.11 2021 to 11.11 2022Sources Alibaba,2022At a 20%penetration rate,pet ownership in China is still yet to boom compared to countries like the US and Australia,which are at 70%and 62%respectively.Smart Cat Litter Basin,from CatlinkCat and Dog Dryer,from HomerunSmart Pet Feeder,from Petkit

47、Best selling smart pet items on Tmall(2022)2022 daxue consultingALL RIGHTS RESERVEDCultural and creative industries are increasingly popular among gen ZMuseum,cultural and creative sectors boomingCultural and creative products have become one of the biggestdark horses during 11.11,2021 and is sought

48、 after by Gen Z.During 11.11 2021,nearly 100 museums such as the PalaceMuseum,the National Museum of China,Suzhou Museum,openedTmall flagship stores and launched limited new products.On thefirst day of 11.11,the sales of museums cultural and creativeproducts surged by more than 400%year-on-year.Blin

49、d boxes,ornaments,IP collaboration have become the most popularstrategies.Designer toys are in a golden ageIn the past three years,the year-on-year growthrate of Tmall designer toys has been more than50%.10 brands generated more than 10 millionRMB and 2 brands exceeded 50 million.In 202211.11,GMV fo

50、r the toys category this yearsurpassed last years first hour GMV in less thanhalfthetime.GMVofemergingcategorydesigner toys grew almost six-fold YoY on thefirst day of presale,with GMV of homegrownmechas increasing more than 450%.Source:Hylink&Alimama,2021Source:Hylink&Alimama,202118 2022 daxue cons

51、ultingALL RIGHTS RESERVEDLow-tier city consumers cannot be overlooked14%16%16%23%28%31%34%43%49%50%60%62%85%Wechat merchantsSmall shops nearbyFair/MarketOverseas purchase agentBrands websitesCommunity group purchasePedestrian mallsDouyin/KuaishouFranchised storesPinduoduoShopping mallsHypermarketsE-

52、commerce platformsConsumption channel preferences of lower-tier city consumers(2021)19Lower-tier cities have become one of the main drivers of Chinas economic growth as they keep developing and household incomes in these areas keep increasing.Source:Accenture,Survey on 6000 lower-tier city consumers

53、 aged 18-60,2021Q:Which consumption channel would you prefer in the future?(Multiple Choice)Pinduoduo is considered separate from other e-commerce platforms as it is primarily a group-buyingplatform.Tier 140%Tier 243%Tier 315%Tier 42%Source:Mckinsey,2022Tier 116%Tier 245%Tier 331%Tier 48%Distributio

54、n of the Chinese middle class by city tier20022022E-commerceplatformsbeingthepreferredconsumption channel in lower-tier cities,internetshopping festivals like the 11.11 become essentialevents to leverage to reach those consumers.2022 daxue consultingALL RIGHTS RESERVEDTaobao Deals helps brands reach

55、 lower-tier cities consumersMerchants and brands can leverage diverse APPs in Alibabas ecosystem to reach out to and engage with consumers in less-developed markets.Among them,Taobao Deals is a platform enabling manufacturers to directly sell to consumers.During the fiscal year ended March 2022,annu

56、al active consumers on Taobao Deals reached a milestone of over 300 million.More than 20%of these annual active consumers using Taobao Deals had not shopped on Taobao or Tmall this fiscal year.Taobao Deals is very efficient engine to acquire consumers from low-tier cities and bridge the consumers to

57、 Alibabas EC ecosystem.Taobao Deals kicked start the 11.11 campaign earlier on October,connecting manufacturers with the consumers looking for value-for-money products.Taobao Deals launched a new logistic support platform to enable factories with two-daysdelivery capabilities.The updated service hel

58、p factories to provide better consumersexperience and win the consumers during the 11.11 festival.Source:Alibaba,202220For this years 11.11,Taobao Deals is working with more than 1,800 industrial clusters,featuring competitively priced daily products that are directly supplied by more than 10,000 ma

59、nufacturers.Taobao Deals is promoting two easy-to-use features finding“Price King”for 50%discount and one million free orders.How to leverage 11.11as a growth engine 2022 daxue consultingALL RIGHTS RESERVED11.11 is not just a sales festival,but an e-commerce trend-setting event22The shopping festiva

60、l magnifies existing e-commerce trends,these are some of the trends that came into the spotlight this year and last yearThe Pet EconomyDuring 11.11 of 2021,the sales of pet smart products on Tmall increased by 990%year-on-year.The Silver TechiesDuring 11.11 2021,mobile phones ranked first within sil

61、ver generations shopping list,iPhone being the most popular product.The He EconomyThe number of mens skincare brands on Taobao and Tmallincreased by more than 10%YoY from 2019 to 2021.2022 daxue consultingALL RIGHTS RESERVEDConsumers value KOL,livestream and KOC promotion tacticsKOLs,Livestreams and

62、 KOCs are more effective than celebrity endorsements and Xiaohongshu and Douyin have risen over Weibo for ad platforms in the eyes of Chinese consumers.23Top 11.11 Campaign Promotional tactics ranked by Chinese female consumers1.KOL Collaborations2.Livestreaming3.3.KOC Collaborations4.4.Xiaohongshu

63、Ads5.5.Douyin Ads6.6.Paid Traffic7.7.Private Traffic8.WeChat Moments Ads9.Weibo Ads10.10.Celebrity EndorsementsSource:PJ Daren survey of 107 FMCG companies,2022 2022 daxue consultingALL RIGHTS RESERVEDLivestreaming wins big for sellers8.872.98.2131.9Nov.1stNov.1st-Nov.11thLivestreaming GMV during 11

64、.11(Billion RMB)20202021Livestreaming has become a major sales channel for brands in China.During the 2021 11.11 shopping festival,livestreams onvarious platforms generated about 131.9 billion RMB in total sales.In the first hour of 2022s 11.11 pre-sales,Taobao Live recorded a 684%growth in sale vol

65、ume generated by new livestreaminghosts compared to 2021.309388384464juin-20Users of live-streaming in China(million regular users)Source:Iimedia,202224Dec-20Jun-21Dec-21 2022 daxue consultingALL RIGHTS RESERVEDAll-encompassing livestreaming tools to drive growth for brands25Share of livestreams on

66、Taobao LiveTarget audienceMain objectiveKOL livestreamingBrand livestreaming40%livestreamsNew customers based on the KOLs fan base Leveraging the KOLs fanbase to acquire new customersAcquire new consumers and cultivate customer loyaltyConsumers interested in the brands or products60%livestreamsOn Ta

67、obao Live:Over 500,000 new hosts joined over the past 12 months,including KOLs who used to stream exclusively on Douyin.During the first four hours of this years 11.11 presale,130 livestreaming channels generated a presale GMV of more than RMB10 million.New livestream hosts are a significant growth

68、driver.During the first four hours of the presale,the presale GMV generated by new hosts grew by a remarkable 684%YoY.Several top brands held product launches via livestreaming,turning Taobao Live into an incubator for top-selling new products.Brands could either work with KOLs or conduct livestream

69、 sessions by themselves to promote products,acquire new consumers,and cultivate customer loyalty.The combination of different livestreams session will help brands to achieve immediate market exposure,as well as long-term growth engine.2022 daxue consultingALL RIGHTS RESERVEDHow brands can maximize T

70、mall and Taobao resultsBuild up a loyalty membership programs for long term growth:Having clear customer operations strategies isessential.Integrating online and offline membership systems and operating consumers from different channels willbe more efficient for the brands.Also,building brands loyal

71、ty membership programs will be the growth engine forbrands future development.26Move fast:Customer needs are rapidly changing.Emerging niche trends are booming in China,such as male beauty,the pet economy,and outdoor sports.Brands need to move fast to catch opportunities and acquire customers.Tomeet

72、 those needs,brands need to make the customer experience the starting point for brand strategies and respondquickly to new product innovations,launches,marketing campaigns,and consumer operations.Know your consumers:With a better understanding of target consumers,brands could prioritize their produc

73、ts andmarketing strategies.Brands should know whether to target general or specific consumers,like who they are,whythey buy,and what they need.Setting pricing and promotion policies and engaging with consumers could be verydifferent since Chinas consumers are diversified.Be smart with marketing tool

74、s:Choose the marketing tools that fit your brand between KOLs,KOCs andlivestreaming to show the products features.The key is using the proper marketing tools to engage with yourconsumers and finally accumulate these consumers as the brands long-term assets.Chinas competitive landscape requires brand

75、s to have a proactive approach to stand out with their operation and marketing strategy or risk being outshined by the competition.2022 daxue consultingALL RIGHTS RESERVED +86(21)5386 0380About us 2022 daxue consultingALL RIGHTS RESERVEDOur mission is to guide businesses to holistic growth in ChinaT

76、hrough our market research and strategy consulting,we equip businesses with the knowledge and guidance to achieve growth in China and +86(21)5386 0380 2022 daxue consultingALL RIGHTS RESERVEDThe values we embraceEmbrace change enthusiasticallySimilar to how markets are constantly changing,our mindse

77、t is also always evolving.We value routine only when it helps us improve and we value change because it helps to keep pace with our time.Freedom enriches creativity&responsibility Freedom to manage and envision her or his mission increases the sense of responsibility to that mission.Our clients goal

78、s are our goalsWe see ourselves as an extension of the clients business in China or their target country,hence,we advise them as if we were in their shoes and investing along with them.Knowledge is meant to be sharedWhile our projects team dives deep to provide catered research to clients,the media

79、team shares insights publicly.At the same time,we foster a culture of sharing knowledge in our team,each individual works to increase their own knowledge and freely shares ideas each other.Intellectual humility gives clarity Only through the lenses of humility can knowledge be seen clearly.At daxue

80、consulting,we are humble toward science and the truth.We interpret data in a way that lets it speak for itself,even if contradicts our hypothesis.2022 daxue consultingALL RIGHTS RESERVEDOur APAC networkA research and consulting firm headquartered in China,with an Asia-focus and a presence on twocont

81、inents.China Shanghai(HQ)Beijing Hong KongFrance(Rep.offices,Paris,Bordeaux)Beijing2000182 people8 people16 people201920212020Shanghai(new HQ)30+peopleKorea,USA,Hong Kong representative offices South Korea(Rep.office,Seoul)Our historyPartner offices:PhilippinesMalaysiaJapanThai

82、landIndonesiaSingaporeUSA(Rep.office,Minneapolis)Singapore/Malaysia(Rep.office,Kuala Lumpur)2022Malaysia representative office 2022 daxue consultingALL RIGHTS RESERVEDOur approach to methodology-based consultingAn agile and data-driven approach towards solving complex research questionsRESEARCHCONSU

83、LTINGas the base forIN-HOUSE ORGANIZEDWe do not outsourceTRADITIONAL METHODOLOGIESInterviews,cold calls,focus groups,surveys,and moreRESEARCH-DRIVENConsulting backed up by massive researchCOLLABORATIVEWe encourage frequent meetings and workshops with our clientsTRANSPARENTFull insights into our work

84、 with frequent intermediate updates INDUSTRY PARTNER NETWORKBuilt-up over 350+projects and 100+podcasts guestsSOFTWARE AND TOOLSThird-party software and in-house built scrapping toolsACCESS COUNTRY-WIDEAble to run research across all layers of populationDATA INTEGRITYData-driven and cross-checking f

85、rom many anglesAGILE From market discovery to entry,we keep pace with market changesCROSS-CULTURAL UNDERSTANDINGTeam from multiple continents educated in diverse countries 2022 daxue consultingALL RIGHTS RESERVEDOur services&methodologiesA few of our many methods which make up our four pillars of se

86、rvices to guide brands to growth in ChinaBrandingBrand NamingCo-Branding StrategyPackagingMarketing ConsultingPersona DefinitionSocial ListeningBrand Positioning32Scaling-up PlanMarket Entry StrategyManagement ConsultingMarket SizingMarket ResearchFocus GroupsConsumer SurveysSensory Research 2022 da

87、xue consultingALL RIGHTS RESERVEDWe use modern tools&software to stay aheadA selection of tools leveraged by us for our clientsSearch engine&e-commerce analytics搜索引擎&电商分析Social listening社媒聆听Data mining/survey analysis数据挖掘&问卷分析Website/app traffic comparison网站/应用流量比较Diary study&community research日记&社群

88、调研 2022 daxue consultingALL RIGHTS RESERVEDAn experienced organization with the Asian marketRegularly featured and quoted in publications all over the worldDAXUE ON THOUGHTFUL CHINALECTURING AT PEKING UNIVERSITY MBA.WORKSHOP ON CHINAS FOOD IMPORTSTV INTERVIEWS ON PRIME TIME TELEVISION IN SINGAPOREFR

89、EQUENT SPEAKERS ON BUSINESS TOPICS 2022 daxue consultingALL RIGHTS RESERVED400+clients for the past 10 yearsExamples of references 2022 daxue consultingALL RIGHTS RESERVEDOur testimonialsComments from our clientsDirector Ecommerce Marketing EMEA Ubisoft“Thank you for your answer.Ive been through the

90、 presentation and Im very impressed by all the useful detailed information Ivefound.Thank you so much!”JAPAC Revenue Strategy Manager Twitter“Thanks so much for your hard work over the last several months and the multitude of presentations that you have done to ourstakeholders.I highly appreciate th

91、e quality of work and also the patience with which you have answered the questions.Overall the work has been very well received and has been very educational for our teams in Singapore,New York and San Francisco.We will be using a lot of this information as we make critical investment decisions into

92、 China over the next several months.Please do pass on our thanks to the entire Daxue team-hope you do take a moment with the entire team to celebrate the success and outcome of this project!Also,I would be happy for you to use my reference for any future clients.”VP of Innovation prestige skincare b

93、rand-US“Thank you very much for your time and performance yesterday.The team in New York and all of us appreciated a lot yourpresentationand the qualityof the consultingfrom DaxueConsulting.”E-commerce Manager LOral“I come back to you to thank you and your team for the work done on the project,it was a real pleasure to work together The brandwas very satisfied with the insights,especiallywith the richness broughby the local Chinese specificities.”2022 daxue consultingALL RIGHTS RESERVEDhttps:/ https:/ ON CHINAMARKET INSIGHTSdaxue_consulting_chinaInstagramhttps:/ release