1、Gartner WebinarsGartner delivers actionable,objective insight,guidance and tools to enable stronger performance on your organizations mission critical priorities2 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONEnhance your webinar experienceEnhance your webinar exp

2、erienceAsk a QuestionDownload AttachmentsWatch Again3 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONConnect with GartnerBuild a Digital Future:The Build a Digital Future:The MetaverseMetaverseMarty ResnickVice President Analyst4 2022 Gartner,Inc.and/or its affilia

3、tes.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Source:MediumThe Metaverse Is a Busy,Crowded Environment 5 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Source:PexelsSource:pi

4、kisuperstar on FreepikSource:UnsplashSource:EAAnd Every Tech Vendor Has Its Own VersionAnd Every Tech Vendor Has Its Own Versionof the Metaverse.of the Metaverse.5 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.6 2022 Ga

5、rtner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Key Issues1.What is the metaverse?2.Why should I care?3.How,when,and why to get started?7 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered tradema

6、rk of Gartner,Inc.and its affiliates.Gartners Definition of a Metaverse7 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Gartner defines a Gartner defines a MetaverseMetaverse as,as,“a collective virtual“a collective virt

7、ual sharedshared space,created by space,created by the convergence of the convergence of virtually enhancedvirtually enhancedphysical and digital reality.physical and digital reality.A Metaverse is persistent,A Metaverse is persistent,providing enhanced providing enhanced immersive experiences.”imme

8、rsive experiences.”8 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.8 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Metaverse is the next l

9、evel of interactionMetaverse is the next level of interactionin the virtual and physical worlds.in the virtual and physical worlds.Image by Freepik9 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.The Metaverse EquationAr

10、easAreasTransportTransactTransform+AttributesAttributesInteractionCreator EconomyInteroperabilityImmersiveIdentity10 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Metaverse Evolution Spectrum20222202320232024

11、2024202520252026202620272027EmergentEmergent metaverse solutionsmetaverse solutionsAdvancedAdvanced metaverse solutionsmetaverse solutionsCompleteComplete metaverse solutionsmetaverse solutions2028202820292029Innovators and Early Adopters(Zero to 20%)Early and Late Majority(20 to 80%)Rest(80 to 100%

12、)11 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Impact Map of the MetaverseMetaverseMetaversePoliticalSocial/CulturalTrust/EthicsRegulatory/LegalEnvironmentalTechnologicalCommunicationCyberwarfarePropagandaVirtual Nat

13、ionsDisinformationDeepfakeWalled GardensOwnershipDistributed WorkforceDecentralizationIndustry SpecificEconomic InequalityGlobal Economic ImpactAbuse&CyberbullyingDesensitizingMental HealthPolarizationLonelinessBrand ImpactEconomicAnonymity&IdentitySafety&BiasDEIBlockchainMRDigital HumansNFTSpatial

14、ComputingARAIVR5GGreenhouse GasSustainabilityElectricityCarbon FootprintRaw Materials ShortageOwnership Of Digital AssetsInsurancePrivacyNational SecurityJurisdictionIPTaxesCriminal Activity12 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc

15、.and its affiliates.Key Issues1.What is the metaverse?2.Why should I care?3.How,when,and why to get started?13 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Virtual SpacesTokenized AssetsDigital HumansShared Experiences

16、GamingSpatial ComputingDo Any of These Interest Your Organization?MetaverseCustomer Customer ServiceServiceTrainingTrainingEventsEventsBrand Brand InfluenceInfluenceGamesGamesMeetingsMeetingsSalesSalesRetailRetailTradingTrading14 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is

17、a registered trademark of Gartner,Inc.and its affiliates.14 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.15 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.an

18、d its affiliates.15 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.16 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.16 2022 Gartner,Inc.and

19、/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.The metaverse provides innovative new opportunitiesThe metaverse provides innovative new opportunitiesand business models,allowing businesses to extend digital and business models,allowing busi

20、nesses to extend digital business to be business to be persistentpersistent,decentralizeddecentralized,collaborativecollaborativeand and interoperableinteroperable.17 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Key Is

21、sues1.What is the metaverse?2.Why should I care?3.How,when,and why to get started?18 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Despite all of the hype,the adoption of metaverse technologies is nascent and fragmented

22、.19 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and its affiliates.Metaverse WheelObstaclesOpportunitiesOutcomesMetaverse20 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner is a registered trademark of Gartner,Inc.and

23、its affiliates.RecommendationsExplore opportunities.Build metaverse products and solutions.Identify metaverse-inspired opportunities.Develop technology strategies.Invest in specific emergent metaverses cautiously.21 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONAs

24、k the speaker Ask the speaker 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Discover tools and techniques to enhance your IT and business strategiesLearn more: this years conference,youll learn:Examine the opportunities and risks in adopting emerging and innovative technologiesChallenge

25、 how you think about leadership and discover new approaches to lead31 October 2 November 2022|Tokyo,Japan7 10 November 2022|Barcelona,Spain14 16 November 2022|Kochi,IndiaThe Worlds Most Important Gathering of CIOs and IT ExecutivesDiscuss key topics like smarter spending,data and analytics,customer

26、experience,cybersecurity and more.At Gartner IT Symposium/Xpoyoull reimagine your approach to leadership,technology and business strategy.#GartnerSYMRESTRICTED DISTRIBUTION 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Gartner for IT on Social MediaWant to stay in-the-know?Connect with

27、us on LinkedIn and Twitter to receive the latest Gartner IT insights and updates across research,events and more.Its all curated specifically for IT leaders and decision-makers.Follow us onRESTRICTED DISTRIBUTION24 2020 Gartner,Inc.and/or its affiliates.All rights reserved.Learn MoreStrengthen and a

28、ccelerate key decisions with actionable insights and expert advice.Gartner can help you achieve your mission critical priorities RESTRICTED DISTRIBUTION25 2022 Gartner,Inc.and/or its affiliates.All rights reserved.Rate this sessionRate this session26 2022 Gartner,Inc.and/or its affiliates.All rights reserved.RESTRICTED DISTRIBUTIONGet more Gartner insightsDownload the research slidesView upcoming and on-demand Gartner webinars at this session