1、2021 MOBILE GAMING REGULATIONS IN CHINA&HOW TO BECOMPLIANT Table of Contents Timeline:Key Regulations and Their ImplicationsChecklist:Before Submitting Games Checklist:Materials to Be SubmittedGame Content Requirements&RestrictionsCompliance Roadmap in App DesignThe XploreChina Solution1 3 4 5 6 2 P

2、olicies&IssuersLaw of the Peoples Republic of China on the Protection of Minors“officially implementedExplanationA unified electronic identity authentication system will be established.Minors need to register and log in to games using valid identity information.ImplicationsGaming services providers

3、should classify game products,give age-appropriate hints and adopt technical measures to keep minors away from inappropriate games.Policies&IssuersChinas Ministry of Education:Notice on further strengthening sleep management of primary and secondary school studentsExplanationGame service shouldnt be

4、 provided for minors from 10 PM to 8 AM.,reiterating NPPAs notice in 2019ImplicationsAnti-addiction systems should be enabled to follow these measuresPolicies&IssuersPublicity Department of the Chinese Communist Party(CCP)The detailed scoring rules of game censorship“ExplanationGames will be rated a

5、cross 5 dimensions 1:Opinion-leading;2:Original design;3:Production quality;4:Cultural connotation;5:Development degree by multiple experts.Games with an average score below 3 will be declined and required to improveImplicationsElements that contradict Chinese socialist core values should be removed

6、 from gamesTimeline:Key Regulations&Their ImplicationsMarch 20211 Policies&IssuersPublicity Department of the Chinese Communist Party(CCP)The detailed scoring rules of game censorship“ExplanationGames will be rated across 5 dimensions 1:Opinion-leading;2:Original design;3:Production quality;4:Cultur

7、al connotation;5:Development degree by multiple experts.Games with an average score below 3 will be declined and required to improveImplicationsElements that contradict Chinese socialist core values should be removed from gamesPolicies&IssuersLaw of the Peoples Republic of China on the Protection of

8、 Minors“officially implementedExplanationA unified electronic identity authentication system will be established.Minors need to register and log in to games using valid identity information.ImplicationsGaming services providers should classify game products,give age-appropriate hints and adopt techn

9、ical measures to keep minors away from inappropriate games.Policies&IssuersChinas Ministry of Education:Notice on further strengthening sleep management of primary and secondary school studentsExplanationGame service shouldnt be provided for minors from 10 PM to 8 AM.,reiterating NPPAs notice in 201

10、9ImplicationsAnti-addiction systems should be enabled to follow these measuresPolicies&IssuersPublicity Department of the Chinese Communist Party(CCP)The detailed scoring rules of game censorship“ExplanationGames will be rated across 5 dimensions 1:Opinion-leading;2:Original design;3:Production qual

11、ity;4:Cultural connotation;5:Development degree by multiple experts.Games with an average score below 3 will be declined and required to improveImplicationsElements that contradict Chinese socialist core values should be removed from gamesTimeline:Key Regulations&Their Implications1 April 2021Polici

12、es&IssuersLaw of the Peoples Republic of China on the Protection of Minors“officially implementedExplanationA unified electronic identity authentication system will be established.Minors need to register and log in to games using valid identity information.ImplicationsGaming services providers shoul

13、d classify game products,give age-appropriate hints and adopt technical measures to keep minors away from inappropriate games.Policies&IssuersChinas Ministry of Education:Notice on further strengthening sleep management of primary and secondary school studentsExplanationGame service shouldnt be prov

14、ided for minors from 10 PM to 8 AM.,reiterating NPPAs notice in 2019ImplicationsAnti-addiction systems should be enabled to follow these measuresPolicies&IssuersPublicity Department of the Chinese Communist Party(CCP)The detailed scoring rules of game censorship“ExplanationGames will be rated across

15、 5 dimensions 1:Opinion-leading;2:Original design;3:Production quality;4:Cultural connotation;5:Development degree by multiple experts.Games with an average score below 3 will be declined and required to improveImplicationsElements that contradict Chinese socialist core values should be removed from

16、 gamesTimeline:Key Regulations&Their Implications1 June 2021Policies&IssuersGAPP:A platform was launched allowing people to report any violations of game companies implemen-tations of anti-addiction policies ExplanationGame developers who had not implemented related systems faced risks of being repo

17、rtedImplicationsTightened regulation on the implementation of anti-addiction systemsPolicies&IssuersGeneral Administration of Press and Publication(GAPP)&The National Press and Publication Administration(NPPA):Notice on Further Strict Management to Prevent Minors from Indulging in Online GamesExplan

18、ationAnyone under 18 will only be allowed to play games between 8 PM and 9 PM on Friday,Saturday and SundayImplicationAnti-addiction systemsTimeline:Key Regulations&Their Implications1 August2021Policies&IssuersGAPP:A platform was launched allowing people to report any violations of game companies i

19、mplemen-tations of anti-addiction policies ExplanationGame developers who had not implemented related systems faced risks of being reportedImplicationsTightened regulation on the implementation of anti-addiction systemsPolicies&IssuersGeneral Administration of Press and Publication(GAPP)&The Nationa

20、l Press and Publication Administration(NPPA):Notice on Further Strict Management to Prevent Minors from Indulging in Online GamesExplanationAnyone under 18 will only be allowed to play games between 8 PM and 9 PM on Friday,Saturday and SundayImplicationAnti-addiction systemsTimeline:Key Regulations&

21、Their Implications1 September 2021Policies&IssuersChinas State Council:The Outline for Childrens Development in China(2020-2030)ExplanationImplement nation-wide electronic identity authenti-cation of minors,improve the classification of game products,content censorship and anti-addiction“measures.Im

22、plicationReal-name authentication September2021Timeline:Key Regulations&Their ImplicationsTimeline:Key Regulations&Their Implications1 Policies&IssuersPersonal Information Protection Law(PIPL)ExplanationThe law focuses on things like requiring users to agree to data collection,allowing them to withd

23、raw consent,specifying what kind of user data can be collected,stored,and used.ImplicationDevelopers need to update in-app privacy notices accordingly and obtain consent from users.Timeline:Key Regulations&Their Implications1 November 2021CHINESE CORPORATION OR BUSINESS ENTITYForeign and foreign-inv

24、ested companies are not legally allowed to directly publish or operate online PC or mobile games in China.The only option to distribute games and be fully compliant with Chinese law is to find a Chinese partner that can then register and publish the game on your behalf.SOFTWARE COPYRIGHT CERTIFICATE

25、(SCC)An SCC is proof of registered Chinese copyright for any piece of software,so only a domestic entity,individual,or offshore company can apply for one.The Apple App Store and all independent Android app stores will ask for a valid SCC copy during the submission process.The game being submitted fo

26、r approval must have already obtained a certificate from the National Copyright Administration for the game.Checklist:Before SubmittingGames2BUSINESS LICENSE AND ICP CERTIFICATE The domestic game publisher/operator must have the right business license and ICP certificate before submitting the game.C

27、OMPLIANCE WITH CONTENT REGULATIONS,MONETIZATION REGULATIONS AND MINORS PROTECTION The domestic game publisher must ensure that changes have been made to the game so that it complies with all content regulations.Please Note：The application is submitted with all relevant material to the local provinci

28、al publishing administrative department who will review it and issue a preliminary approval.The game is then submitted to The National Press and Publication Administration(NPPA)who will offer the final approval.Checklist:Before SubmittingGames2 The Approval formIn the form,you need to include the da

29、te that the game was first published overseas,the countries or regions where the game is currently available,the number of users playing the game,the total income from the game and other information about the current iteration of the game being operated outside of China.When approved,you will get A

30、Game Registration Number(GRN/ISBN)ISBN is a 13-digit number issued by Chinas National Press and Publication Administration(NPPA)and is given after the game has gone through the content approval process.Apple also tends to refer to this as the game approval number.Checklist:Materials to be Submitted

31、Game DEMO VideoYou must submit a demo video that has to be no less than 10 minutes in length.This must show the healthy gaming advice pop-up,the game title,the main interface of the game,all character images,all accessible scenes and the gameplay systems.Games with combat must show the actual combat

32、 effects in each game.Anti-addiction systems must also be shown.The full game script in simplified ChineseSystem prompts,NPC conversations,task scenarios,game props,etc.need to be included.3You will need aSecurity Assessment Formon file with the appropriate government agency that details your system

33、 and process.Security Assessment FormGame Content Requirements&RestrictionsFor your game to be approved by NPPA,please check your game content meets these requirements:No more mahjong or poker gamesNo corpses,skeletons,zombies,vampires,pools of blood,or blood of any kind in any colorThousands have a

34、lready flooded the market and are widely seen as encouraging gambling.When a character or player is killed,they should simply disappear.Changing the color of blood will no longer be enough.Cultural considerationsGames must contain correct information regarding politics,law,and history,as interpreted

35、 by the authorizing agency.No collecting of concubines and wivesNo matter how historically accurate they may be in your feudal China game,this should not be used.123454Compliance Roadmapin App Design1 Inform the User of Personal Information Protection2Ask for the Identification Verification53Display

36、 Privacy Settings&User Agreement Compliance Roadmapin App Design5Compliance ConsultationRelease on Multiple StoresAnalysis&LocalizationAppstore ManagementMonetization&PaymentUser GrowthThe XploreChinaSolutionEnd-to-End App Launch&Grow SolutionsRELEASESERVICEONE-STOPSOLUTIONSPROMOTION&MONETIZATIONCat

37、egory SuitabilityQualificationsPrivacy&RegulationsRecommend the proper storesAPK packing supportSDK integration supportLanguageFunctions of ProductLocal Cloud ServerData MonitoringApp version updateUser Management&InteractionIn-App AdvertisingRecommend&help to embed the local well-known monetization ad networks&mediation platformCustomize the fund related needsInsight of user acquisition in ChinaIn-store UA solutionsTop-media marketing 6YOUR GATEWAY INTO THE LARGEST MOBILE MARKET ON THE PLANET TOUCHContact NativexLearn more about XploreChinaGET IN TOUCH