1、MACROECONOMIC HEADWINDSHow Mobile Publishers Can Come Out Stronger.In a Turbulent Economy Its Hard to Plan for Growth:Hard to find the right opportunities in a volatile market environment with uncertain outcomes.Consumers are more selective with their time and money.Traditional industry trends are n

2、o longer applicable and require real-time data to create real-world results.Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on to uncover h

3、ow data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data

4、is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on

5、to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.

6、Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Growth:Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.In a Turbulent Economy Its Hard to Plan for Gro

7、wth:Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating un

8、certainty.Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigat

9、ing uncertainty.Read on to uncover how data is the secret to unlocking market opportunities,especially in a down market.Mobile data is the key to navigating uncertainty.How is the Mobile Market Responding to the Economic Headwinds?Uncovering Opportunities:Which Countries Defy Global Trends?Consumer

10、Demand:Who Are The leaders by App Downloads?Consumer Spend:Who Are The leaders by Spend on In-App Purchases and Subscriptions?Usage&Engagement:Who Are The leaders by Time Spent?Bucking Macroeconomic Headwinds:Which Specific Apps Have Seen the Fastest Rise to Prominence?Identify Switchers:Capture Aud

11、ience from Competitors Who Are Primed to Switch Given Price-Sensitive TimesStrategically Target New Users by Uncovering Categories with High-Affinity to Your SectorPrioritize The Right Features:What are the Most Prominent In-App Features in Each Genre?Whats Inside:MAXIMIZING IMPACT&MINIMIZING RISK D

12、URING TURBULENT TIMESHow to Use This Report:This report is interactive and best viewed in your browser tab.Select the country of interest to dynamically reveal new data on slides 5-11.How is the Mobile Market Responding to the Economic Headwinds?Downloads by QuarterWorldwideBy Region40B35B30B25B20B1

13、5B10B5B02018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q2WorldwideTake the Next StepMonitor market movements day-by-day with a data.ai account to get the scoop on the latest shifts and emerging opportunities.WorldwideBy Reg

14、ion$35B$30B$25B$20B$15B$10B$5B02018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q2WorldwideConsumer Spend by QuarterDownloads have softened QoQ in Q2 2022 by-1%.However,H1 202 downloads are still up+13%YoY.Consumer spend has

15、softened-3%in H1 2022 YoY due to inflation and high prices affecting consumers wallets.WorldwideBy Region1.1T1T0.9T0.8T0.7T0.6T0.5T0.4T0.3T0.2T0.1T02018 Q12018 Q22018 Q32018 Q42019 Q12019 Q22019 Q32019 Q42020 Q12020 Q22020 Q32020 Q42021 Q12021 Q22021 Q32021 Q42022 Q12022 Q2WorldwideTime Spent by Qua

16、rterHowever,time spent is up+11%YoY mobile is more central to our lives than ever and mobile usage is at an all time high despite consumers moving into a post-covid world.Source:data.ai IntelligenceNote:Downloads,Consumer Spend and Total Hours Downloads and Spend across iOS and Google Play;Time spen

17、t is Android phones only;Spend is gross inclusive of any percent taken by the app storesFocus on the Opportunities:Which Countries Defy Global Trends?Source:data.ai IntelligenceNote:Among Top 50 Largest Mobile Economies by Downloads,Consumer Spend and Total Hours Downloads and Spend across iOS and G

18、oogle Play;China is iOS only;Time spent is Android phones only;Spend is gross inclusive of any percent taken by the app stores,Take the Next StepSpot high-growth markets on a weekly basis with a data.ai account.Drill down deeper with our taxonomy,App IQ and Game IQ,in each market.Despite macroeconom

19、ic headwinds impacting the global economy,which markets are experiencing mobile growth?Downloads%Growth H1 2022 vs H2 2021UzbekistanVenezuelaJordanAlgeriaGuatemalaNepalIraqPakistanUnited Arab EmiratesTurkeyWorldwide05%10%15%20%25%30%35%35%30%28%26%26%25%21%18%14%12%3%Time Spent%Growth H1 2022 vs H2

20、2021UkraineUnited Arab EmiratesIsraelSaudi ArabiaPolandAustraliaGreeceEcuadorBulgariaRussiaWorldwide05%10%15%20%25%30%35%31%28%16%12%11%11%10%10%10%10%3%Consumer Spend%Growth H1 2022 vs H2 2021KuwaitUnited Arab EmiratesHong KongBrazilChinaMexicoUkraineArgentinaIndonesiaIsraelWorldwide04%8%12%16%20%2

21、4%23%19%18%15%12%10%9%8%8%6%-2%Consumer Demand:Who Are The Leaders by App Downloads?Non-Gaming Apps:Download Growth H1 2022 vs H2 2021Powered by App IQSource:data.ai IntelligenceNote:Downloads across iOS and Google Play;China is iOS onlyGo Further:Uncover Genre Growth RatesSpot leading indicators.Mo

22、nitor granular market movements of where consumers are spending time ay-by-day with a data.ai account through App IQ and Game IQ.In H1 2022 many consumers began to return to normal in a post-covid world.While travel apps boomed in many markets as seasonal travel picked up pace.Hypercasual gaming rem

23、ained in high demand as consumers pass the time in micro moments.WorldwideMobile Cleaner&Antivirus(Utility&Tool(Utility&Productivity)Downloader(Utility&Productivity)Personalization(Utility&Productivity)Media Sharing Networks(SocialSel?e&Beauty Editor(Photo&Video)Primary&Secondary EducationLearning M

24、anagement(Education)Meeting(Business)National Medical Service(Health&-100M-50M050M100M150M200M250MConsumer Spend:Who Are The Leaders by Spend on In-App Purchases and Subscriptions?Non-Gaming Apps:Consumer Spend Growth H1 2022 vs H2 2021Powered by App IQWorldwideShort Videos(Entertainment)OTT(Enterta

25、inment)Dating(Social Media)File Management(Utility&Audio Books(Books&Reference)Karaoke(Entertainment)Avatar-Based Social(Social Media)Music&Audio(Entertainment)Video Editing(Photo&Video)Live Streaming(Entertainment)0$200M$400M$600MSource:data.ai IntelligenceNote:Consumer Spend across iOS and Google

26、Play;China is iOS onlySpend is gross inclusive of any percent taken by the app storesGo Further:Uncover Genre Growth RatesHighlight areas of resilience in a down market with a data.ai account through App IQ and Game IQ.Inflation gripped the world and consumer wallets in Q2 2022.While the mobile econ

27、omy stayed relatively resilient we did see-2.1%contraction in overall app store spend in microtransactions(in-app purchases)and subscriptions vs 6 months prior.Short Video apps like TikTok,Dating apps and Core Gaming remain bouyant globally.Go Further:Uncover Genre Growth RatesSpot leading indicator

28、s.Monitor granular market movements of where consumers are spending time day-by-day with a data.ai account through App IQ and Game IQ.Usage&Engagement:Who Are The Leaders by Time Spent?Non-Gaming Apps:Time Spent(Hours)Growth H1 2022 vs H2 2021Powered by App IQWorldwideShort Videos(Entertainment)Othe

29、r Social(Social Media)Browser&Search Engine(Utility Media Sharing Networks(SocialSocial Networks(Social Media)Cryptocurrency Trading(Finance)Navigation(Utility&Productivity)Learning Management(Education)E-Commerce(B2C)(Shopping)Meeting(Business)-2B02B4B6B8B10B12B14B16B18BSource:data.ai IntelligenceN

30、ote:Hours Spent on Android phones only;worldwide outside of ChinaCryptocurrency apps were among the biggest losers of H1 2022 seeing time spent decline by nearly 10%globally.Social apps and Short Video(Entertainment)apps,such as TikTok dominate growth time spent grew 27%from H2 2021 to H1 2022.Battl

31、e Royale(Shooting)games saw a-20%reduction vs 6 months prior.Conversely,Creative Sandbox(Simulation)and Simulation(sports)boomed+22%and 25%,respectively.Bucking Macroeconomic Headwinds:Which Specific Apps Have Seen the Fastest Rise to Prominence?Worldwide240M200M160M120M80M40M0#1-speed?y#2-Shopsy#3-

32、Snapchat#4-File Recove#5-MaxSpeed?H2 2021H1 2022Breakout Apps by Downloads H1 2022 vs H2 2021Worldwide$1.2B$1B$0.8B$0.6B$0.4B$0.2B0#1-TikTok#2-Audible#3-HBOMax#4-GoogleOne#5-LinkedInH2 2021H1 2022Breakout Apps by Consumer Spend H1 2022 vs H2 2021Worldwide1.4B1.2B1B0.8B0.6B0.4B0.2B0#1-Cleaner#2-TikTo

33、k#3-Telegram#4-Instagram#5-GoogleText-to-speechH2 2021H1 2022Breakout Apps by MAU H1 2022 vs H2 2021Source:data.ai IntelligenceNote:Ranked by the Delta between H1 2022 vs H2 2021Consumer Spend and Average Monthly Active Users Downloads and Spend across iOS and Google Play;MAU is iPhones and Android

34、phones;Spend is gross inclusive of any percent taken by the app storesRanked by the delta,we uncover rising stars in each region by key performance metrics.Go Deeper:Access Unparalleled GranularitySpot high-growth games with a data.ai account.Filter by App IQ genre to isolate fast movers in pockets

35、of growth.Identify Switchers:Capture Audience from Competitors Who Are Primed to Switch Given Price-Sensitive TimesSource:data.ai Intelligence Note:iPhones POWERED BY APP IQCultivate User Growth During a Turbulent Economy:Uncover similar audiences in your competitive suite with data.ai account.Take

36、advantage of the opportunity to convert switchers.Net?ixHuluDisney+Amazon Prime VideoPeacock TV0%20%40%60%80%100%Cross-App UsersUnique to AppUnited StatesPOWERED BY APP IQCapital One MobileChase MobileCredit One BankDaveWells Fargo Mobile0%20%40%60%80%100%Cross-App UsersUnique to AppChimes Cross-App

37、 UsageWith Finance Mobile Banking Apps,H1 2022HBO Maxs Cross-App UsageWith Top Entertainment OTT Apps,H1 2022United StatesWe looked at cross-app usage of key competitive groups to showcase the potential audience size that could be ripe for switching to a similar service with a better price-point or

38、value exchange.Strategically Target New Users by Uncovering Categories with High-Affinity to Your SectorUnited States1.4x1.2x1.0 x0.8x0.6x0.4x0.2x0Womens Health(Health&Fitness)Astrology(Lifestyle)BNPL(Shopping)Genealogy&Ancestry(Family&Relationships)Dating(SocialMedia)1.4x1.4x1.3x1.3x1.2xEntertainme

39、nt OTT Apps Cross-Genre Affinity,H1 2022Source:data.ai Intelligence Note:iPhones and Android phones;H1 2022Among select subgenres;not fully inclusive.POWERED BY APP IQPOWERED BY APP IQFinance Mobile Banking AppsCross-Genre Affinity,H1 2022United States2.0 x1.8x1.6x1.4x1.2x1.0 x0.8x0.6x0.4x0.2x0BNPL(

40、Shopping)Hotel Booking(Travel)Casinos&Gambling(Lifestyle)Ticket Service(Entertainment)Genealogy&Ancestry(Family&Relationships)2.0 x1.9x1.8x1.8x1.7xCreate a Target AudienceFind new users in related sectors with data.ai account.Then take it a step further by using Cross-App analysis to win over potent

41、ial switchers.Reduced marketing budgets call for savvy targeting.Cross-genre affinity can help unlock surprising lookalike audiences in new sectors to supercharge audience growth.Focus on the Most Important Features to Be Successful:What are the Most Prominent In-App Features in Each Genre?1SharePri

42、mary User-IndividualsExternal ShareShareSubscriptionImages-CuratedSubscription2External ShareActivity DashboardShareExternal ShareAuto RenewOnline Order and Delivery/PickUpAuto Renew3Play HistoryInvite FriendCurated Shopping ContentFriend List/Contact ListConnect external device/app3rd Party Payment

43、(Paypal,Amazon,Apple Pay etc.)Share4SubscriptionShare3rd Party Payment(Paypal,Amazon,Apple Pay etc.)Basic InfoShareDelivery Type-RestaurantExternal Share5Auto RenewExternal ShareAny AdvertisingCommentsExternal ShareCustomize IngredientsPricing Strategy-PeriodBased6AutoplaySend MoneyPrimary Content T

44、ype-MultiCategoryMulti-Platform SupportFree TrialsView Full Restaurant MenuFilters7Background PlayReward for Inviting FriendMember RewardsSubscriptionPricing Strategy-PeriodBasedShareFree Trials8Any AdvertisingBill PayDaily/Hourly DealsInvite FriendUnit ConversionsExternal SharePhoto E?ects9Native C

45、astingInvestment RecommendationsSponsored ContentInternal SharePersonalized Health andFitness StatisticsMember RewardsAdd text10 CommentsRepeat PaymentCustom ListsInternal Emoji/StickersStep TrackingExclusive App DealsAI toolsEntertainmentFinanceShoppingSocial MediaHealth&FitnessFood&DrinkPhoto&Vide

46、oSource:data.ai IntelligenceNote:App IQ Deep Tagging as of Oct 5,2022Excluding General,Support,Login and First Time User Experience(FTUE)features.Top App Features By Genre|Powered by App IQOct 2022What mobile features are table stakes for meaningful engagement with consumers?Within mobile commerce p

47、ersonalization is key curated images are the most prominent feature in Food&Drink apps and curated shopping content are most prominent in Shopping apps.3rd Party payment integrations are among the most common.Reduce friction at checkout by leveraging payment solutions like Apple Pay and Paypal.Track

48、 Feature Adoption Over Time:Track the mobile app feature adoption with a data.ai account.Filter by App IQ genre to pinpoint the features that keep customers coming back.With data.ai we were able to significantly reduce our top line customer acquisition cost through both paid and organic channels.In

49、fact,during the first six months of 2022,weve been able to cut our customer acquisition cost by 25%YoY based on the data and insights extracted from data.ais competitive intelligence platform.Krishnan MenonVP of Business and Consumer Growthdata.ai is the leader in Mobile Economy Intelligence.Our sui

50、te of tools arm you with what you need to analyze the latest market movements and spot opportunities.Let our AI do the hard work for you and save you hours of work!Learn MoreMaximize Impact&Minimize Risk In Uncertain TimesUnderstand Up-to-Date Market Movements With Ease Understand the digital landsc

51、ape and see where consumers are spending more time and money.Leverage early market signals for threats.Use granular competitor data to identify key performance metrics that have a higher return on investment.Discover what new features and offerings are most sought after in the market.Competitive Int

52、elligenceDriving Organic Search&Paid User AcquisitionProduct Development&Roadmap PlanningBusiness DevelopmentInternationalExpansionAd MonetizationOptimizationUnlocking Insights That Lead to Growth Opportunitiesdata.aiThrough our set of mobile growth tools,we give you visibility in a difficult market

53、 to find pockets of growth and opportunity through:market sizing,top charts,competitive intelligence&more.data.aiJoin Top Brands that Trust data.ai inGrowing Their BusinessDisclaimerdata.ai is a mobile market estimate service provider.data.ai is not registered in any investment advisory capacity in

54、any jurisdiction globally and does not offer any legal,financial,investment,or business advice.Nothing contained in this communication,or in any data.ai products,services,communications,or other offerings,should be construed as an offer,recommendation,or solicitation to buy or sell any security or i

55、nvestment,or to make any investment decisions.Any reference to past or potential performance is not,and should not,be construed as a recommendation or as a guarantee of any specific outcome.You should always consult your own professional legal,financial,investment,and business advisors.The content p

56、rovided herein comprises data.ais analyses of various mobile apps,which include and/or may be based upon data.ais proprietary mobile market estimates(rather than official statistics).By providing the information herein,data.ai does not make any representations or warranties and does not undertake an

57、y legal or contractual obligations whatsoever;any such obligations shall be set forth in a written order form for the data.ai services executed by both data.ai and an authorized signatory on your behalf.No liability may accrue to data.ai as a result of providing this information to you.Request a DemoDo You Have the Data You Need to Turn Uncertainty into An Opportunity?