1、5 Mobile AppForecastsGet a Head Start on Your 2023 Strategy Planning.F O R 2 0 2 3COPYRIGHT 2022|DATA.AlDisclaimerdata.ai is a mobile market estimate service provider.data.ai is not registered in any investment advisory capacity in any jurisdiction globally and does not offer any legal,financial,inv

2、estment,or business advice.Nothing contained in this communication,or in any data.ai products,services,communications,or other offerings,should be construed as an offer,recommendation,or solicitation to buy or sell any security or investment,or to make any investment decisions.Any reference to past

3、or potential performance is not,and should not,be construed as a recommendation or as a guarantee of any specific outcome.You should always consult your own professional legal,financial,investment,and business advisors.The content provided herein comprises data.ais analyses of various mobile apps,wh

4、ich include and/or may be based upon data.ais proprietary mobile market estimates(rather than official statistics).By providing the information herein,data.ai does not make any representations or warranties and does not undertake any legal or contractual obligations whatsoever;any such obligations s

5、hall be set forth in a written order form for the data.ai services executed by both data.ai and an authorized signatory on your behalf.No liability may accrue to data.ai as a result of providing this information to you.COPYRIGHT 2022|DATA.AlGlobal Mobile Market Forecastsdata.ai 2023 Predictions314 N

6、ew Apps&Games to break into the$2 billion consumer spend club.4Experiential SectorsPoised for Growthin 2023.1Mobile Ad Spend Set to Hit$362 Billion in 2023 as mobile captures share ofad wallet.2Gaming Consumer Spendto drop to$107 Billionin 2023.520 Years of the App Stores:Time Spent will Surpass6 Tr

7、illion HoursCOPYRIGHT 2022|DATA.AlThrough our set of mobile growth tools,we give you visibility in a difficult market to find pockets of growth and opportunity through:market sizing,top charts,competitive intelligence&more.Join Top Brands that Trust data.ai inGrowing Their Businessdata.ai5 Mobile Ap

8、p Forecasts for 2023Get a Head Start on Your 2023 Strategic Planning:COPYRIGHT 2022|DATA.Al Mobile will take over share of advertising wallet as more time than ever before is spent in apps,with total hours on track to surpass 4 trillion on Android phones alones in 2022.However,growth of ad spend wil

9、l slow in the face of economic headwinds.Midterm elections and tentpole sports events Beijing Winter Olympics and FIFA World Cup set to sustain high spend in 2022.Despite headwinds for social networking sites,Short Video apps are expected to drive ad spend.Spend in brand advertising will help bolste

10、r the effects of dipping spend on performance marketing in the face of tightened marketing budgets.In 2023,global Mobile Ad Spend will reach$362 BillionGlobal Mobile Ad SpendYoY GrowthGlobal Mobile Market Forecast1COPYRIGHT 2022|DATA.AlEconomic Headwinds&Privacy Regulations Set to Dampen Mobile Gami

11、ng Spend in 2022 and 2023Source:data.ai Intelligence Note:iOS,Google Play and Third-Party Android Stores in China;Spend is gross inclusive of any percent taken by the app stores Consumer spend in mobile gaming is set to drop-5%in 2022 to$110 billion from the consumer squeeze due to the economic down

12、turn.Spend in 2023F set to drop 3%year on year to$107 billion.Spending on games has historically been resilient during economic downturns.However,IDFA,Googles upcoming privacy changes and a crackdown on fingerprinting is set to impact UA in 2023:making it harder to target spending whales and therefo

13、re more difficult to monetize through in-app purchases.Mobile Gaming Consumer Spend Global Mobile Market Forecast2COPYRIGHT 2022|DATA.Al 11 of the 14 titles set to surpass$2 billion in app store consumer spend will be games.Uma Musume Pretty Derby is set to be the among the fastest mobile games ever

14、 to hit the$2 billion threshold only 2 years after its initial launch.Spend is primarily driven by Japan.As of November 2022,the title is only available in 5 markets:Japan,South Korea,Taiwan market,Hong Kong market and Macau market.In 2023,7 apps and games will join the$3 billion app club.HBO Max an

15、d iQIYI will join Disney+,Netflix,Youtube and TikTok in the$3 billion consumer spend club for video streaming and short video apps.More than ever,consumers are turning to video content on their phones for entertainment.Source:data.ai Intelligence Note:iOS and Google Play combined;China is iOS only;A

16、pps and Games with at least$2 billion lifetime consumer spend as of Nov 17,2022.Call of Duty:Mobile,State of Survival,Township and Uma Musume Pretty Derby are set to hit$2 Billion downloads before the end of 2022$2 Billion Lifetime Consumer Spend$3 Billion Lifetime Consumer Spend$2 Billion Consumer

17、Spend Club Milestones in 2023FLifetime Consumer Spend|iOS&Google Play Combined14 More Titles Will Join the Coveted$2 Billion App Club in 2023 Global Mobile Market Forecast3COPYRIGHT 2022|DATA.Al Mobile shopping hit an all-time high on Black Friday 2022 accounting for nearly 50%of all sales among the

18、 top 100 internet retailers in the US.Shopify reported mobile accounted for 73%of global sales for smaller merchants and DTC(direct ot consumer)brands.With mobile commerce paving the way,consumers will shift share of wallet from goods to consumables and experiences as discretionary income feels the

19、squeeze amidst layoffs and rising cost of living.Travel will continue to command share of wallet in the post-covid normalization.Live events like concerts and shows will take priority over in-home items.Live sports will capture attention both in-person and on-screen.Usage of meditation apps set to g

20、row in 2023:consumers will prioritize an experience of calm and stress reduction amidst a stressful economy.IRL:In 2023,Retail Dollars Will Migrate to Experiences:Travel,Events,Sports&Meditation Source:data.ai Intelligence Note:Downloads across iOS and Google Play combined;China is iOS only;Total Ho

21、urs on Android phonesEngagement:HoursCategories Poised for Growth in 2023Based on YoY Growth Jan-Sept 2022,WorldwidePowered by App IQDemand:DownloadsCategoryCategoryGlobal Mobile Market Forecast4COPYRIGHT 2022|DATA.AlSource:data.ai Intelligence Note:Android phones Mobile-centricity,advances in conne

22、cted technology,expansion of casual and core gaming,5G rollout,demand for digital connection,self expression and deepening personalization of apps will fuel sustained growth in time spent.Video streaming and user generated content(UGC)will continue to fuel growth in the next 6 years.Third-Party Andr

23、oid Stores China will remain the largest mobile market for time spent.LATAM,SEA and MENA will drive growth in engagement.20 Years of the App Stores:In 2028,Mobile Time Spend Will Surpass 6 Trillion HoursGlobal Hours Spent on MobileGlobal Mobile Market Forecast5Looking for More Insights?STATE OF MOBI

24、LE 2023Join the WaitlistWe Fuel Successful Mobile Experiences&MonetizationCompetitive IntelligenceDriving Organic Search&Paid User AcquisitionProduct Development&Roadmap PlanningBusiness DevelopmentInternational ExpansionAd MonetizationOptimizationdata.aiDo You Have the Data You Need to Plan for Mobile Success in 2023?Get a Tour TodayironSources MobileVoice Research MethodologyironSources MobileVoice Research Methodology