1、Mobile IdentitySeamless user identification in a post cookie worldWHITE PAPER 2022MSISDN|2 White paper|Mobile IdentityWhats insideOverview-HighlightsA new playing field in digital advertisingUpstreams Mobile Identity TechnologyMobile Identity in actionMobile operators have the most to gain Knowing y

2、our customer is easier than ever00012192830|3White paper|Mobile IdentityOverview With the impending demise of third-party cookies,the digital advertising industry is frantically looking for new ways to enable targeted ads that comply with privacy laws.In this context,advertising based on

3、first-party data is becoming more prevalent.Upstreams Mobile Identity hits two birds with one stone;it provides an alternative online identification method to cookies while making the collection of first-party data primarily mobile phone numbers easier than ever.This patented Upstream technology rel

4、ies on partnerships with Mobile Network Operators(MNOs),creating significant new revenue streams for them and changing their role from being the so-called“dumb pipes”to becoming a vital part of the digital advertising ecosystem.With 3rd party cookies going away,Mobile Identity comes at play.|4 White

5、 paper|Mobile IdentityUpstreams Mobile Identity-All you need to know:It identifies users on the open web to engage them through mobile messagingIt uses mobile phone numbers as unique identifiers and is an alternative to third-party cookies(which are being phased out)It makes the collection of first-

6、party data easier for brands and mobile operatorsIt allows seamless user identification and works across all browsers,websites and appsHighlightsKnowing your customerThe opportunity82%of MNOwebsite visitors do not log in1.5x increasein cost savings for brands leveraging first-party data90%of custome

7、rsfind business messaging annoying if not personally relevantNumbers from the market:$341bn market75%of total global internet advertising is on the mobile60%of the global internet traffic comes from mobile phones88%of web trafficwont be tracked by third-party cookies by H2 2024out of$455 billion in

8、total in 2021|5White paper|Mobile IdentityIt is software-based,straightforward to implement,and scalableIt is secure and complies with stringent privacy laws,such as GDPR,CCPA,LGPD,and POPIAIt allows building data-driven,personalized campaignsIt opens up mobile marketing,user authentication,and othe

9、r industries to mobile operatorsIt is easy for the user and does not require downloading apps or logging into web pages The benefits of leveraging Mobile Identity:revenue recovered by retargeting abandoned carts10%Up to85%of guest web visitors identifiedincrease in opt in conversions10Xincrease in d

10、igital sales20-40%|6 White paper|Mobile Identity01A new playing field in digital advertising|7White paper|Mobile IdentityKnow your customer One of the main questions every business must answer is:who is their target audience,and how does their service or product meet their audiences needs and desire

11、s?Marketers have always centered their efforts around the answers to these questions,working on ways to make the brand and its offerings relevant to the needs of customers.And more recently,with the development of digital marketing,the importance of truly understanding the customer has reached a who

12、le new level.New degrees of audience segmentation are now possible,which enable brands to reach the specific people who are most likely to engage with their offerings.Advertising has become much more interactive as a result,and can turn consumers directly into customers.Everything is now measurable,

13、too.This means marketers can test what works best with each audience.All this is driven by user identification,which provides the ability to create the personalized marketing that customers have come to expect,along with high-quality interactivity and seamless user experiences.It also enhances onlin

14、e security,contributing to fraud prevention and making sure every interaction is genuine.In other words,user identification is the holy grail for marketers.But theres change ahead.Who is the target audience?LOCATIONMSISDNSPENDINGPAGE VISITEDWWW.20+GENDERCHANNELAGE|8 White paper|Mobile IdentityCookie

15、s:The end of an era is near Until now,user identification has been synonymous with third-party cookies.However,growing privacy concerns about how these cookies track users across the web are leading to their impending demise,reshaping the digital marketing ecosystem.Apples Safari1 and Mozillas Firef

16、ox2,which share 23%3 of the total internet browser market,have already eliminated third-party cookies.Google had also announced plans to phase out cookies from its Chrome browser,which represents 65%of the market,in 20234.However,Google has since pushed its plans back to the second half of 20245,all

17、owing the tech giant more time to test its new Privacy Sandbox and giving the market a bit more time to get accustomed to the change.Despite delays,though,theres no question that third-party cookies being eliminated by 88%of the browser market represents the end of an era.Unsurprisingly,the industry

18、 is looking for alternatives.The most prevalent solutions are those dependent on a different unique identifier,which most often is the users email address.There are other more probabilistic methods,too,such as contextual targeting.But these can be problematic for brands,as the results they generate

19、are questionable.1 Apple updates Safaris anti-tracking tech with full third-party cookie blocking,The Verge,March 2020 2 Todays Firefox Blocks Third-Party Tracking Cookies and Cryptomining by Default,Mozilla,September 2019 3 Browser Market Share Worldwide,Statcounter,July 2022 4 Googles next big Chr

20、ome Update will rewrite the rules of the web,Wired.February 2021 5 Expanding testing for the Privacy Sandbox for the Web”,Google Blog,July 2022 See definitions in computing:AllFoodComputing/kki/(noun)CookieCookie(s)is a small piece of data that is stored in a users browser each time they visit a web

21、site.While first-party cookies are placed by the publisher of a website and can be used to improve UX by remembering user preferences and settings,third-party cookies are placed by someone other than the owner of a website(i.e.,a third party)and allow user data to be shared with other parties.Third-

22、party cookies are mostly used to track users across different websites and display relevant ads to them.|9White paper|Mobile IdentitySMSThe opportunity The eventual removal of third-party cookies creates space within the digital advertising ecosystem which is now up for grabs and many companies are

23、competing to get their foot in the door.This is by no means the end of targeting and personalized marketing.Rather,it elevates the role of first-party data.This isnt new:brands have been asking for customers personal details one way or another for a long time,to send offers,news,and other commercial

24、 information via personalized communications.Among first-party data,the MSISDN(Mobile Station International Subscriber Directory Number)more often known as a users unique mobile phone number is the most crucial.While up to date the email has been the most prevalent piece of information companies hav

25、e been asking from potential clients,the mobile number is gaining traction,as mobile messaging has been proven to be the most effective method of engaging with users.According to Gartner6,SMS has a 98%open rate compared to just 20%for email,and a 45%response rate versus 6%for email.The rise of chann

26、els such as RCS and OTT messaging platforms such as WhatsApp and Viber,which bring the functionalities of the internet into the mobile messaging world,also contribute to how the unique mobile number of each user has become an important asset for brands.6 The Future of Sales Follow-Ups:Text Messages,

27、Gartner,October 2019 Emailvsvs98%45%Open rateResponse rate20%6%Open rateResponse rateMobile messaging is more engaging.|10 White paper|Mobile Identity7 The Cookieless World:A Guide for the New Era of Digital Marketing,Dentsu,July 2021 8 Data experience:The data-driven strategy behind business growth

28、,Experian,May 2021 9 5 keys to creating value with first-party data,Think With Google,April 202110 Attitude to personalization among internet users in the United States as of January 2019,Statista Research Department,February 2021 11 How Your Customers Expectations Have Changed in the Age of the Cus

29、tomer,Salesforce,July 2017 12 Responsible Marketing With First-Party Data In Asia Pacific A$200 Billion Value Unlock Opportunity,The Boston Consultin Group,May 2020First-party data is key for marketers as it allows them to:Build trust91%of consumers are concerned about the amount of data companies c

30、ollect about them7.#1Have seamless UXWith first-party data such as a mobile phone number or email address serving as a Universal Unique Identifier(UUID),brands can simplify customer journeys,create a better user experience,and achieve more conversions.#6Increase revenuesAt the end of the day,every b

31、rands goal is to increase revenues.Companies using first-party data in advanced marketing activations can achieve up to 3x higher revenue uplift12.#7Personalize content90%of customers find messages from companies annoying if they are not relevant10,while 70%say a companys understanding of their pers

32、onal needs affects their loyalty11.#5Comply with privacy regulationsSecuring customer consent before collecting any user data and being fully compliant with regulations such as GDPR.#3Reach the right audience every time94%of businesses say the quality of contact data has become more important recent

33、ly8.#2Reduce costsGathering data directly rather than purchasing it from other companies cuts costs.Brands leveraging first-party data increase their cost savings by 1.5x9.#4|11White paper|Mobile Identity13 Privacy+personalization:How APAC brands can responsibly unlock the full value of first-party

34、data,Think With Google,May 2020 First-party data has traditionally been harder to acquire than third-party data.In fact,62%of brands cite an inability to integrate the necessary technologies as the primary barrier to leveraging first-party data13.So,why isnt first-party data-based marketing already

35、the top priority for marketers?The answer is simple:|12 White paper|Mobile Identity02Upstreams Mobile Identity Technology|13White paper|Mobile IdentityHow it works Upstreams Mobile Identity technology makes the collection of first-party data easy for marketers.It enables brands to transform anonymou

36、s mobile users on the open web into identified marketing prospects.It is estimated that the proportion of guest web visitors identified this way can be as high as 85%.Mobile Indentity enables this by leveraging a unique asset mobile network operators have at their disposal(the MSISDN)which functions

37、 as a global unique marker of each users identity.Mobile identification is a solution that raises the role of mobile network operators as valuable partners in the emerging post-cookie digital ecosystem.The technology works as a black box requiring limited input from operators themselves.The Mobile I

38、dentity solution is strictly software-based and is implemented by Upstream.It requires minimal integration just a few days of a network engineers time and no upfront investment.All that is needed is a single configuration on the back end.With Upstreams Mobile Identity,mobile phone numbers become uni

39、que user identifiers.Identification takes place over the mobile network(mobile data traffic),which accounts for between 50 and 95%of the total internet traffic(depending on the country).|14 White paper|Mobile IdentityThe solution is designed to work on any website and app.All thats required is a sin

40、gle,straightforward configuration on the back end.Once this is done,the website will be able to identify users seamlessly and continuously.The end-user doesnt need to do anything except opt in,because their profile is linked to their MSISDN.The technology will work with new mobile implementations,5G

41、 rollouts,and new web features,making it future proof.Upstreams Mobile Identity technology is innovative in terms of the way it collects the users mobile phone number.Until now,if a brand wanted to acquire this data,it would have to ask the user to fill in their details via a form.However,Upstreams

42、user identification technology can instantly recognize the MSISDN of a user visiting a website and auto-fill their details,making the collection of first-party data easier and more user-friendly than ever.The only thing required is for the user to give their consent via a simple tick box.Our Mobile

43、Identity feature is also integrated into Grow,Upstreams marketing automation platform.Brands who use it can directly act on the data they collect,running automated campaigns across a wide range of mobile channels.MNOs apply a one-off Network configurationMNOWebsites/Apps apply the Upstream tech on t

44、hemselves,opening up the functionalityUpstream enables Mobile Identification via its patented technology|15White paper|Mobile IdentityWhy Mobile Identity is cool Upstreams Mobile Identity brings a plethora of benefits to brands that adopt the solution:Cross functionality Mobile-centricThe majority o

45、f internet traffic(60.6%)comes from mobile phones14.The solution is designed to work on any website,portal,and application.As Upstreams Mobile Identity operates at the network level,this means it can work across all browsers.In contrast,cookies work on the browser level,which means that they only wo

46、rk on browsers that still enable third-party cookie tracking and each time the user is on a different browser,they must go through a new opt in process.Mobile marketing has emerged as the largest piece of the digital marketing pie.In 2021,mobile ad spend stood at$341 billion 75%of the total digital

47、advertising market15.As an advanced user identification solution,our Mobile Identity is designed to work on any browser,website and app.This is a mobile-centric solution at a time when:341bn2021$Mobile ad spend14 Desktop vs Mobile vs Tablet Market Share Worldwide,Statcounter,July 2022 15 Worldwide D

48、igital Ad Spending 2021,Insider Intelligence&eMarketer,April 2021|16 White paper|Mobile IdentityDeterministic identificationEstablished using first-party data,Mobile Identity is a deterministic method,based on real data the customer shares during their actual interaction with a specific brand.This m

49、eans there are no doubts regarding its accuracy,in contrast to probabilistic methods such as contextual marketing where there is a significant margin for error.First-party data collection made easyThe technologys ability to automatically fill-in user details can increase opt in rates ten-fold16.With

50、 the users consent,the brand can also access detailed customer profile information linked to their unique MSISDN.This creates new possibilities for targeting users and serving personalized content,improving customer engagement and conversions.10 xUp toincrease in opt in conversions with Mobile Ident

51、ity16 Upstream proprietary data|17White paper|Mobile IdentityMaking data work immediatelySeamless user experienceThe inability to integrate technologies is not an issue with Mobile Identity as it is part of Grow,Upstreams mobile marketing automation platform.The technology can directly leverage Upst

52、reams Mobile Identity offers all the convenience of an app without the hassle of having to download anything or log in,simplifying user journeys.Customers just have to opt in once and then they can continuously enjoy the benefits of personalized,targeted content that is first-party data to manage di

53、fferent audiences,reach them through a wide variety of mobile messaging and digital channels,and automate communications according to the users interactions.aligned to their preferences.Major MNOs from highly populated countries have more than 10 million website visitors every month.82%of these visi

54、tors dont log in17,meaning sites cant currently identify them effectively.Data integration is no issue for Mobile Identity technology,as it is part of Upstreams mobile marketing automation platform.How to remember users even when they dont log in on your website.17 Upstream proprietary data|18 White

55、 paper|Mobile IdentityPersonalizationCompanies can build sophisticated user profiles from MSISDN-linked data,using geography,habits,and history.This can be used to provide personalized messages to customers and avoid spamming them with irrelevant information.Privacy and security at the heart of our

56、Mobile Identity technologyUpstreams Mobile Identity complies with stringent privacy regulations around the world,such as GDPR,CCPA,LGPD,POPIA etc.Users must opt in to be identified.The first-party data gathered is only used by the brand collecting it and not shared with any third parties.Users alway

57、s have a choice to opt out and stop receiving communications if they are no longer interested in a brands offers.The patent is also inherently secure by design,with all information encrypted end-to-end.If hackers conducted a successful man-in-the-middle attack,any data they accessed would be useless

58、,protecting users information.No personal identifiable information(PII)can be communicated to third parties and the identification takes place under HTTPS protocol.All personal information is encrypted end-to-end.|19White paper|Mobile Identity03Mobile Identity in action|20 White paper|Mobile Identit

59、yUse cases 1.Security|Silent mobile verificationMany mobile applications request that users fill in their mobile phone number and send them a message afterwards,usually via SMS,containing a one-time password(OTP)that the user must submit to verify their identity.Upstreams Mobile Identity simplifies

60、this process and the whole user experience.Users only have to give their consent to be identified,then the verification process takes place automatically and immediately.18 Upstream proprietary dataConvert and sell with Mobile Identity Upstreams Mobile Identity solution can be applied to the needs o

61、f businesses across various industries and markets,from mobile operators to retail companies,app publishers,insurance companies,financial institutions,and more.With Mobile Identity,marketers can make highly customized offers using available data about the end user,allowing them to deliver a true omn

62、ichannel experience.The potential uplift in digital sales is estimated between 20%and 40%18.20-30%of users drop-off the verification process when an OTP password is required due to the effort involved.Or simply because the message had never been delivered.|21White paper|Mobile IdentitySeamless verif

63、ication in a taxi service appA user downloads an app,which needs to validate their information.Then,they are asked to fill their MSISDN via a pop-up.Upstream performs a silent mobile verification in the background to check the validity of the phone number.The authentication is completed,and the user

64、 is instantly able to use the app.START NOWWelcome on boardStart a ride11:20 AM100%11:20 AM100%Please fill in your phone numberCONTINUE*369811:20 AM100%Please wait.as we are checking the validity of your number50%|22 White paper|Mobile Identity11:20 AM100%Autumn fashion now in!Shop the trends11:20 A

65、M100%Buy now!11:20 AM100%Back to School outfits your kids will love!BUY NOW!up to 40%OFFPersonalized retail contentWhen a retail customer visits a website,they can be served relevant ads based on their profile.For example,a student might receive ads for stationery and computer supplies,while a paren

66、t will see ads for childrens clothing.Personalize what they see,based on their profileFashionistasStudentsParents2.User experience|Fast,seamless and personalized customer journeysThe identification technology simplifies user journeys by removing lengthy log in and authentication processes to improve

67、 user engagement and conversions.Users dont need to log in at all because the website recognizes them if they have already given their consent once.This means that companies can instantly customize the content of their website based on the users visiting it.The content of the page will therefore be

68、more relevant to the visitor,leading to better engagement and more conversions.Audience reporting is offered,too,providing marketers with insights based on aggregated data from users.Moreover,users dont have to go through any sign up and sign in process before they make their purchases.This is parti

69、cularly important when you consider 24%of users abandon their carts before checking out when they are asked to create an account19.19 48 Cart Abandonment Rate Statistics,Baymard Insitiute,2022|23White paper|Mobile IdentityMobile Number Portability(MNP)acquisitionsA customer of one MNO visits another

70、 MNOs website.The website,using Upstreams solution,flags the user is coming from another mobile network and shows them a pop-up,inviting them to join the new network by offering a deal.When the user clicks the pop-up,their network migration process begins.Personalized upsellingAn existing high-value

71、 customer of an MNO browses to the operators website.The website recognizes them immediately and upsells a new package,increasing the customers lifetime value.Chris is a user from another MNO networkbrowsing your web pageHe gets a pop-up notification to switch networkHe clicks on the pop up and the

72、migration process beginsA pre-paid user is browsing the MNOs web pageWith Mobile Online Identification we identify the userWe target them with a personalized ad to upgrade their plan11:20 AM100%Ready to pay less for more?Postpaid plan when you switch to our network.Enjoy 20 OFF%YES PLEASE!MNO Enjoy

73、our products and servicestailored to your needs.JOIN US NOWFantastic choice!We want you!11:20 AM100%Hi LisaQuick AccessMy ServicesGamesHot DealsMy PlanMy AccountHomeTop-upPlayStoresMoreMNONever-ending browsing!Upgrade Now25GB data+unlimited callsunlocked with our new post paid plan!No Upgrade fees11

74、:20 AM100%Hi LisaGreat news!Get 20GB with only$8/monthLearn moreQuick AccessMy ServicesGamesHot DealsMy PlanHomeTop-upPlayStoresMoreMy AccountMNOMSISDN Online Identification11:20 AM100%|24 White paper|Mobile IdentityBuy now,pay later offersA user searches for a new mobile phone in a mobile operators

75、 website.The operator can instantly recognize that this is a high value customer and offer them micro-credit for a premium smartphone purchase in installments.The offer is showcased at the top of the page,rather than as a payment method at the end of the purchase process.This way the user is prompte

76、d to make a higher value purchase.MSISDN Online Identification11:20 AM100%My Operator0 Love the price!unlimited calls10GB+Love the plan.Get it now!Get it now!XIAOMI 11T Pro Dual11:20 AM100%My Operator0 Love the price!unlimited calls10GB+Love the plan.Get it now!Get it now!XIAOMI 11T Pro DualCongratu

77、lations!PurchaseGet the New Data Plan today&pay your device off in 12 interest free installments!16GBNEW DATA PLAN|25White paper|Mobile IdentityIncreasing lead generation with multi-channel retargetingA potential new customer visits a car insurance website but leaves before filling in the form to ge

78、t a quote.The insurance company sends them an automated personalized RCS message prompting them to return and complete the form.3.Marketing|Advanced omnichannel retargetingWith this patent,mobile operators and other businesses can use the MSISDN as a mobile advertising ID.With the Mobile Identity be

79、ing a part of Upstreams mobile multi-channel marketing automation platform,Grow,they can recognize users across online and offline channels,and across different browsers and apps,allowing push retargeting.This enables marketers to re-engage mobile users who have fallen out of the funnel via another

80、channel,avoiding messaging fatigue.90%increase in campaign efficiency with automated same-day retargeting 47%reduction in messaging spam20 Automated same-day retargeting through Upstreams Grow platformUser fills in a car insurance mobile form to get a quoteGets a retargeting message to return to the

81、 formUser returns and fills in the formUser drops off20 later20 Upstream proprietary data11:20 AM100%Insurance companyType your replyWhat do you drive?RenaultWelcome!Tell us a bit about your car:Year of registration?2015The model?Engine size and type?Next11:20 AM100%Insurance companyType your replyW

82、hat do you drive?RenaultWelcome!Tell us a bit about your car:Year of registration?2015The model?Twingo Alize Engine size and type?1000 cc PetrolNext11:20 AM100%Insurance companyType your replyGet a quoteDid you forget something?We offer the best car insurance solution that promptly answers your need

83、s.Complete the form and we will get the right quote for you.Hello!Weve got you covered!|26 White paper|Mobile IdentityDecreasing cart abandonment with multichannel retargetingA customer visits an e-shop,and adds a TV to their online shopping cart,but does not checkout.They receive an automated SMS w

84、ith a clickable link back to their shopping cart so they can return and complete the purchase.User browses the eshop&adds a TV in the cartUser re-enters the flowCart abandonment retargeting can recover more than 10%of revenues that would otherwise be lost21.Gets retargeted via an SMSUser drops off30

85、 later21 Upstream proprietary dataAdd to cart1COMPUTING TV&AUDIO SMARTPHONESSamsung 55 Inch S95B QD OLED 4K HDR Smart TVColorsCharacteristics|Overview E-shopRating AccessoriesExtra Protection11:20 AM100%Checkout1E-shop11:20 AM100%PAYMENT SHIPPING YOUR CARTSubtotal:Total:$1400$1400Smart TV$1400-1 +$1

86、400Product:Price:Quantity:Total:11:20 AM100%E-shopType your replyHey,havent you forgotten something?Complete your order now&enjoy free shipping:Upp.st/56|27White paper|Mobile IdentityRetargeting based on the stage of the funnelAn MNO subscriber interacts with an ad,which suggests a mobile plan upgra

87、de.The user identification technology detects the level of interaction and the stage of the funnel the user reached,retargeting them accordingly.For example,a user who has just bounced off the website will receive an SMS message suggesting an exclusive mobile data offer to make them reconsider the p

88、lan upgrade.Retargeted via SMS Retargeted via RCS Retargeted via Email BOUNCEDEntered the online flow&did nothing123StepStepStepStep4INTERACTEDEntered the 2nd step but never progressedEMAILUser added their email and then bouncedLAST STEPUser successfully completed the subscriptionSame daySame daySam

89、e day|28 White paper|Mobile Identity04Mobile operators have the most to gain|29White paper|Mobile IdentityAn opportunity MNOs cant afford to missMobile operators can use Upstreams Mobile Identity to serve their own purposes.This includes creating a better user experience for their subscribers,making

90、 personalized offers according to the individual user visiting their website,and retargeting customers leaving the funnel.Whats even more interesting though,is that operators can monetize the technology by offering it to third parties and becoming lead players in new industries.They can offer this v

91、alue-added service to content partners,e-commerce brands,and other players to help them increase tailored advertising capabilities,create better experiences for their users,and provide new password-less solutions for authentication.The cherry on top is that no additional investment is needed to make

92、 this happen,as the solution provided by Upstream is software based and needs only minimal integration.The technology represents a significant opportunity for operators to not only grow new revenues,but to avoid being sidelined in the evolving world of digital marketing.The digital marketing sector

93、is a market worth$455 billion22 in 2021,with mobile marketing representing 75%of this.The opportunity is there for the taking in a field where MNOs have not previously been able to compete as effectively.MNOs make significant investments in infrastructure to connect billions of users through their n

94、etworks and deliver the best possible experience.However,messaging apps such as WhatsApp,Viber and Facebook Messenger reap billions in revenue each year by operating over the top.The change in the digital marketing landscape is a chance for operators to tip the scales back in their favor,once and fo

95、r all.22 Worldwide Digital Ad Spending 2021,Insider Intelligence&eMarketer,April 2021 Mobile operators can monetize Upsteams Mobile Identity by offering it to third parties.455bnDigital marketing sector is a market worth75%Mobile marketing represents$20212021|30 White paper|Mobile Identity05Knowing

96、your customer is easier than ever|31White paper|Mobile IdentityUser identification has never been easier or more efficientUpstreams Mobile Identity is a new,transparent and user-friendly identification technology,replacing and improving upon older technologies,like one-time passwords and third party

97、 cookies.It can be implemented by MNOs both for their own campaigns and as an offering to other businesses.With their permission,users can be served personalized,targeted content thats relevant to their interests and circumstances,boosting sales,conversions,and revenues.Upstreams solution takes user

98、s from the open web and communicates with them through mobile messaging,as part of Upstreams mobile marketing automation platform,Grow.It also brings dramatic upgrades to user experience and security.For too long,MNOs have struggled to capitalize on the business opportunities afforded by mobile mark

99、eting.Taking advantage of web user identification via MSISDN technology represents a huge opportunity,and one that MNOs cannot afford to miss.Upstreams patent is the easiest way to turn online users into identified marketing prospects and paying customers.If youd like to learn more about how Upstrea

100、ms user identification technology over the mobile network can help mobile operators become essential digital advertising partners in the post-cookie era,get in touch.Upstreams solution identifies users on the open web and engages them through mobile messaging.|32White paper|Mobile IdentityAbout Upst

101、reamUpstream is a leading MarTech company in some of the most promising and rapidly growing markets in the world.It is the go-to partner for companies across industries seeking to achieve digital growth.Upstreams proprietary mobile marketing automation platform,Grow,combines innovations in the field

102、 of marketing automation,multi-channel digital communications,data collection and analysis,user identification,and security from online advertising fraud.These capabilities create personalized experiences for end consumers leading to higher customer engagement and satisfaction,and better monetizatio

103、n.Through the platform,all the different communication channels are controlled via a single UI.Any company deploying Grow is guaranteed a high ROI,paying for actual results based on the goals set.Grow is available both as a managed service and as SaaS.Upstream currently works with more than 100 MNOs and e-Commerce,Insurance,Banking,Education,Retail and FMCG companies across Latin America,Africa,the Middle East and Southeast Asia.For more information on how you can leverage Upstreams Mobile Identity,visit: orsend an email to global-