1、?1?|?2022?2022?2022?12?2?|?2022?&?COO?CEO?3?|?2022?4?|?2022?研?太?送?太?盟?务?赠?粉?ERP?SFA?DP?告?割?研?ERP?模?筛?研?研?去?研?税?告?SKU?研?撑?粉?哥?告?研?赠?CDP?CRM?5?|?2022?粉?映确?CDP?研?CDP?MA?告?粉?割?研?割?割?DTC?映?CDP+MA?CDP+MA+?割?告?赠?研?税?的?-?-?的?/?研?MA?割?割?6?|?2022?1.?1 2.?4 3.?14 4.?21 5.?30 6.?37?39?40?41?7?|?2022?1?|?2022?1.

2、?研?太?送?太?割?筛?赠?映?研?赠?导?CDP?CRM?粉?映确?CDP?研?CDP?MA?告?粉?割?研?割?CDP?MA?研?赠?匹?粉?割?割?2?|?2022?盟?务?3?|?2022?4?|?2022?2.?的?B?b?割?映?DTC?割?赠?赠?研?研?筛?赠?词?务?割?割?筛?筛?割?割?筛?筛?让?模?模?割?告?税?粉?ERP?SFA?DP?割?研?5?|?2022?1?研?2?6?|?2022?研?ERP?研?研?研?研?-?研?去?研?税?1?180?20?80?去?务?割?匹?对?割?税?务?割?务?务?映?割?研?C?7?|?2022?2019?映?务?名?务

3、?务?模?/?C?/?C?DTC?务?务?-?-?DTC?3?S?B?务?务?8?|?2022?模?务?务?研?务?务?务?务?务?务?务?务?务?to?B?to?C?税?务?割?割?4?务?研?务?B2b?B2C?b2C?割?1.?B2b1.?B2b?/?9?|?2022?5?B2b?1 1?筛?2 2?赠?研?赠?3 3?筛?割?研?IP?筛?4 4?10?|?2022?2.?B2C2.?B2C?B2C?2020?SKU?务?3.?b2C3.?b2C?b2C?的?务?套?赠?DTCDTC?DTC?确?DTC?太?务?割?SKU?11?|?2022?研?务?务?筛?模?6?/?研?研?筛?筛

4、?赠?赠?B2b?B2C?b2C?DTC?赠?12?|?2022?DTCDTC?DTCDTC?DTC?DTC?DTC?13?|?2022?14?|?2022?3.?研?盟?务?覆?割?税?SKUSKU?匹?7*24H?并?并?研?割?SKU?导?SKU?研?研?研?撑?撑?盟?映?研?研?税?模?研?撑?空?匹?告?赠?筛?15?|?2022?7?粉?哥?太?模?研?CDP?MA?割?赠?太?太?太?税?SKU?赠?模?CDP?CRM?研?模?One?ID?模?撑?16?|?2022?2?5000?映?务?2022?87.08?20.91%?去?告?撑?务?去?务?撑?2022?夯?滑?够?2

5、4?割?2022?夯模?2022?8?务?17?|?2022?8?1 1?l?24?割?务?l?务?100?烊?SKU?3D?18?|?2022?9?2 2?匹?务?割?3 3?赠?赠?研?盟?19?|?2022?赠?筛?2022?8?10?300?30?割?+?割?20?|?2022?21?|?2022?4.?CDP?去?MarTech?映?映?CDP?MA?CDP?MA?告?CDP?去?包?映?割?割模?务?割?CDP?MA?CDP?MA?ROI?务?割?割?割?割?务?研?太?割?研?研?割?-?-?-?割?研?割?割?撑?割?割?割?割?割?割?割?割?割?DTC?研?割?CDP+MA

6、?映?CDP+MA?CDP?研?ID?模?CDP?MA?MA 模?模?22?|?2022?务?CDP+MA?CDP+MA+?CDP?MA?割?割?务?MA?模?10?V?3?务?200?1200?2?2018?筛?2019?筛?割?割?务?筛?2019?务?23?|?2022?11?筛?,?割?研?2019?know-how?撑?名?-?-?24?|?2022?12?筛?割?割?资?割?割?割?CRM?割?研?务?匹?2020?映?研?CDP?SCRM?25?|?2022?2020?够?2020?4-9?模?资?13?务?1?够?割?割?研?One_ID?2?模?模?One_ID?研务?税?研

7、?360?研?研?税?3?研务?APP?APP?务?割?匹?去?务?100+?撑?盛套?套?割?研?夯?26?|?2022?14?APP?2020?1?+?税?对?WeCare?One_ID?Union_id?,?Wecare?务?研?API?研?VIP?27?|?2022?15?2?的?的?匹?名?套?3?确?太?研?研?RFM?AARRR?研?研?1?研务?2?VIP?VIP?MA?CDP?28?|?2022?3?研?研?研务?研?税?割?研?研?研?2000?+?5?3?20%?30%?16?割?29?|?2022?30?|?2022?5.?ROI?匹?导?撑?割?粉?割?SOP?撑?映

8、?割?1)?匹?2)?研?研?税?税?税?3)?务?牌?割?赠?割?研?税?的?-?-?31?|?2022?17?1)?的?的?赠?2)?/?KOL?3)?研?研?研?匹?套?MA?割?割?4?务?务?hotwind?1996?映?觊?32?|?2022?割?割?去?赠?务?去?80?90?00?赠?撑?割?割?粉?撑?+?睫?睫?务?务?33?|?2022?18?送?19?1 1?的?的?34?|?2022?对?社?社?的?l?对?社?社?对?套?赠?套?l?套?皆?套?l?l?KOL?KOC?的?2 2?赠?赠?+?套?赠?3 3?35?|?2022?l?研?匹?务?l KOLKOL?KOCKOC?FAN?KOL?KOC?l?套?盛?割?l?+?映?对?盟?务?套?研?2021?8?150?,?5w+?去?36?|?2022?37?|?2022?6.?务?割?务?割?名?映?告?研?20?务?1.?税?税?撑?务?务?CDP?MA?税?38?|?2022?2.?BCBC?匹?+?3.?割?税?39?|?2022?务?务?务?40?|?2022?&?研?研?41?|?2022?盟?盟?务?割?撑?盟?撑?盟?告?割?模?盟?务?割?盟?割?盟?割?盟?去?尽 2022?42?|?2022?43?|?2021?