1、2023 sports industry outlook2The virtualization of sports:From novelty to utility 4Tackling risks in a maturing sports betting market 5Private equity and sports:Teaming for the long term 6The next win for womens professional sports 7New possibilities from the professionalization of college athletics

2、 8Signposts for the future 9 Contents2023 sports industry outlookAbout Deloittes outlooks Deloittes 2023 outlook for the sports industry seeks to identify the strategic issues sports organizations should consider in the coming year and their impacts,as well as critical questions to ask and key actio

3、ns to take.The goal is to equip sports organizations with the information they need to help position themselves for a strong,resilient future.3In this global golden age of sports,2023 is expected to bring organizations and athletes more chances than ever to deeply connect with their fans.This includ

4、es engaging through some important international events like the Cricket World Cup(India),Rugby World Cup(France),and the FIFA Womens World Cup(Australia and New Zealand).This year will also see new media deals and more innovations from streaming providers as their influence grows.In a challenging e

5、conomic environment,sports will likely still be seen as an attractive option for investment,with investors endeavoring to take a responsible and sustainable approach.Technology will continue to infuse every aspect of sports,empowering athletes and creating a more immersive experience for fans at liv

6、e events and at home.In general,2023 will be about making the most of these near-term opportunities while managing associated risks with the longer term in mind.Here is our 2023 outlook in brief:The blending of physical and digital experiences will move from proving concepts to creating new function

7、ality and better experiences.With the possibility of new sports betting restrictions emerging around the world,there will be a greater emphasis on risk management and responsibility as the industry seeks more growth and profitability.Interest and involvement by private equity investment in sports wi

8、ll continue to grow.How will sports organizations respond to new types of investors and their expectations?How will investors act during a potential economic downturn?After a breakthrough year,womens professional sports are in a strong position to further advance in 2023,but additional work is neces

9、sary to improve awareness,expand sponsorship,and grow media rights valuations and investment.College athletics in the United States are undergoing unparalleled change.It will be a challenge to balance the extraordinary opportunity with responsibility to student-athletes,schools,fans,partners,and alu

10、mni.2023 sports industry outlookExecutive summary 4The use of digital assets such as non-fungible tokens(NFTs),fan tokens,and blockchain-enabled tickets are evolving for sports.Many major sports organizations across the world are working with partners to build markets in these areas.Simple digital c

11、ollectibles,originally seen as curiosities,are becoming advanced digital assets that can be used to improve fan engagement and loyalty and create new business models and even more new revenue streams.In the coming year,expect to see major strides for these assets.The broader NFT market has softened,

12、with overall sales and activity seeing a significant decline in 2022.1 However,the sports market naturally lends itself to the“collectors mindset”and athletes,teams,and leagues are continuing to look at how to best leverage these assets to drive fan engagement.Many leagues and organizations have for

13、med partnerships in this space,some with multiple technology and entertainment companies,for different products.Sorare has partnered with the National Basketball Association(NBA),Major League Baseball(MLB),Major League Soccer(MLS),Bundesliga,LaLiga,and other football(soccer)leagues for their NFT-bas

14、ed fantasy games.2 FIFA launched FIFA+Collect with partner Algorand to provide a platform for World Cuprelated digital collectibles.3 The National Football League(NFL)is working with Mythical Games on NFL Rivals,a blockchain-based mobile game;Ticketmaster on commemorative NFT tickets;DraftKings on R

15、eignmakers,an NFT-based fantasy sports game;and Dapper Labs on NFL All Day,an NFT marketplace.4 Digital collectibles,and their potential as an investment,are not likely to drive this market alone in the long term.The shift toward NFTs that can provide additional utility,functionality,or redeemabilit

16、y to the owner will be imperative.This could include NFT ticketing,which is beginning to see use for music concerts and is being discussed for international sporting events.5 NFT ticketing can reduce fraud,increase transferability,and establish a live and eternal link between issuer and owner.It als

17、o has the potential to drive new sources of revenue for sports organizations through secondary sales.The key is to not just replace something physical with something digital,but to connect and leverage the two to create new value.NFT tickets could unlock unique benefits for fans,like access to real

18、and virtual events with athletes,privileges in venues,voting on team/club decisions,and exclusive access to unique merchandise.The virtualization of sports:From novelty to utility NFTs in sports will need to overcome some barriersand quicklyto progress rapidly.For many fans,the barriers to entry can

19、 seem high,mainly because of a general lack of understanding of what NFTs are and how they work.There are also worries about risks and immaturity in the market and the sustainability of the services.6 Sports organizations and their technology partners should consider making it as easy as possible fo

20、r the average fan to set up a wallet and purchase digital assets.These challenges will likely have to be addressed if sports organizations want new revenue sources,better fan engagement,and more knowledge of their audience.2023 sports industry outlook Should sports organizations base their NFT strat

21、egy on specific benefits,or broad utility for fans?Which approach is most likely to drive rapid growth for the market?How can these offerings drive fan loyalty in different ways than traditional activities?How can sports organizations encourage innovation and interoperability across disparate platfo

22、rms?How can existing service providers innovate fast enough to keep up,specifically in ticketing and loyalty?Strategic questions to consider:5Although sports betting has been legal in some countries for more than a decade,the United States is a relative newcomer,having only opened the door more broa

23、dly to legalization in 2018.In just a few short years,the US market has seen rapid growth,with some type of sports betting legal and active in 31 states and more than US$42 billion of bets placed in the first half of 2022.7 A lot of positive attention has been given to the increased economic opportu

24、nity and fan engagement that sports betting can bring.However,it is also important to reflect on related societal issues,including the potential for corruption,illegal betting,issues with addiction,and financial crime.8 As the US market matures and evolves,actively fostering a healthy customer base

25、and a responsible industry should be encouraged.How are other countries,where sports betting has been around much longer,dealing with these issues?Recent efforts have concentrated on advertising,especially ads targeted to minors and younger gamblers.Some countries are adding additional restrictions

26、to current laws and regulations that dictate when and where sports betting advertising can be seen.Italy banned all gambling ads in 2018 as part of its“Dignity Decree.”9 Belgium is working toward banning almost all gambling advertisements.10 In the United Kingdom,the Committee for Advertising Practi

27、ces has put forward new rules that prohibit any sports betting advertising with a“strong appeal”to young people,even if meant for adults.11 In Australia,as of 2023,all sports betting advertising will have to use a rotating list of seven very candid taglines to discourage problem gamblers.12 The Unit

28、ed States could potentially adopt some of these advertising practices in the future.Currently,states and the industry are driving a wide assortment of risk mitigation efforts around public education,employee training,advertising restriction,availability of problem-gambling resources,and collaboratio

29、n and research.13 Will even broader approaches be taken?For example,a microbetting operator recently banned the use of credit cards on its products and set a deposit limit for customers ages 21 to 25.14 Promotional inducements have been barred in some countries,and there is a proposal in Sweden to e

30、xpand data sharing to better identify problem gamblers.15 It is important to manage potential risks in this space,and the United States may be able to learn from countries with more experience.With concerns over an economic downturn in 2023 and a greater focus on profitability,betting operators shou

31、ld not lose sight of protecting and supporting their customers.How can betting operators work proactively to best ensure the long-term health of both people and the industry?Tackling risks in a maturing sports betting market Strategic questions to consider:2023 sports industry outlook5 What is the b

32、est model to deliver the right balance of economic opportunity and adequate consumer protection?How can operators best focus on customer acquisition and retention while facing the potential for tighter regulations around marketing and advertising?Will increased advertising curbs be effective in disc

33、ouraging underage and problem gamblers?Will there be an increase in collaboration between countries and the establishment of global standards to address societal issues?6Private equity(PE)has taken an increasingly active role in sports over the past few yearswith firms establishing funds and new ent

34、ities being created to invest solely in sports.They are buying shares of teams,leagues,and broadcast rights.Nearly US$60 billion in private equity was invested in sports in 2021 and more than US$30 billion in 2022 through August.16 In Europe,the rules are fairly relaxed for PE involvement.In the Uni

35、ted States,the NFL doesnt currently allow PE firms to invest,but the NBA,MLB,National Hockey League(NHL),and MLS have encouraged it,with guardrails.These can include setting minimum investment levels,controlling the individual and total percentages that PE firms and other institutional investors can

36、 own,and limiting the number of teams a single firm can invest in.17 So why all the interest?PE firms see growth through the increasing value of media rights,new sports betting markets,and for some leagues,possible global expansion.18 Finally,PE firms want reliable revenue streams and solid return o

37、n investmentand in the United States,major sports leagues generally have a higher rate of return than the S&P 500,with some leagues significantly higher.19 Notable recent deals in European football show just how deep PE involvement has become.Chelsea Football Club was acquired by a consortium,led by

38、 Todd Boehly,chairman and CEO of Eldridge,and Clearlake Capital,for US$5.3 billion.20 RedBird Capital Partners purchased AC Milan for 1.2 billion.21 In a distinctive deal,CVC Capital paid 2 billion for a share of the media rights revenue of LaLiga for the next 50 years.22 And the action isnt just in

39、 blockbuster deals:Some PE firms see more upside in smaller teams and leagues,like second-and third-division European football teams,Indian cricket teams,and rugby teams and competitions.23 PEs entrenchment in the sporting landscape brings potential issues to watch out for along with new areas of op

40、portunity.Some of these deals have sparked pushback.24 Fans may worry that investors could put profit above winning,and athletes may ask whether investors have their best interests at heart.If economic times get tough for teams and leagues,will investors try to exert more control to protect their in

41、vestment,to the detriment of competitiveness?There are also risks tying investment to on-field performance.For example,investors in second-tier European football clubs may count on reaping significant financial benefits from getting promoted to top leagues.For opportunities,expect to see more attent

42、ion paid to supporting areas for the sports industrydigital experiences,athlete performance,data and analytics,and sports betting.Also expect to see an even wider variety of institutional investors getting involved in sports,including sovereign wealth funds.25 Private equity and sports:Teaming for t

43、he long term Strategic questions to consider:2023 sports industry outlook What happens when the market becomes saturated and there are fewer“easy”deals to make?What are the consequences for sports organizations,players,and fans of a smaller pool of interconnected global owners?Will PE interest drive

44、 more leagues to look at expansion?How will organizations respond to the expectations that come with outside investment?7Womens professional sports had a record-breaking year in 2022.The levels of interest,attendance,viewership,media coverage,and investment have never been higher.Attendance records

45、were broken around the world.More than 90,000 attended a match between Barcelona and Real Madrid in the UEFA Womens Champions League.26 The Womens Rugby World Cup set a record in New Zealand,selling out Eden Park for its opener.27 The 2022 Womens European Championship reported more than 360 million

46、total viewers for its tournament.28 In the United States,the National Womens Soccer League(NWSL)had almost 1 million viewers for its first championship game in prime time,and the Womens National Basketball Association(WNBA)saw its regular-season viewership hit its highest point in 14 years.29 Womens

47、 professional sports are positioned to advance further in 2023.Ticket sales for the FIFA Womens World Cup,scheduled to play out in Australia and New Zealand in July and August,are already surpassing expectations.30 The launch of the new UEFA Womens Nations League after the World Cup will offer a cha

48、nce for even more exposure.31 Yet,despite all this laudable momentum,womens professional sports still get significantly less attention,investment,and sponsorship than mens sports.What will it take to drive womens leagues to the next level?How can the cycle of investment,promotion,excitement,and enga

49、gement get supercharged?Over the next few years,some critical areas can help catalyze further growth.The media rights deals for the NWSL and WNBA are expiring soonthe NWSL in 2023 and the WNBA in 2025.Both leagues are looking for significant increases and will look to a combination of linear and str

50、eaming providers to maximize their reach and discoverability.32 These deals should provide proper valuations,favorable broadcasting windows,strong production,and substantial marketing to help drive awareness.The leagues could learn from FIFAs recent challenges with media companies underbidding right

51、s for the Womens World Cup.33 Womens leagues have many other opportunities beyond media rights to drive future success.Although innovative approaches are being taken to sponsor womens sports,mainstream awareness of sponsors is still low.A survey of US sports fans revealed that 74%couldnt name any sp

52、onsor of womens sports leagues.34 There are similar gaps reported in the United Kingdom.35 Additionally,the smart expansion of leagues could help grow talent pools and tap new markets.As sports betting matures in the United States,The next win for womens professional sportsoperators could provide mo

53、re betting options for womens leagues,potentially driving increased interest.Finally,there are more female investors and former athletes getting involved in ownership.The result could be a chance to do things differently with athlete representation,fan and community engagement,and investment.36 Stra

54、tegic questions to consider:2023 sports industry outlook What are the best ways for womens leagues to seize upon current momentum to grow beyond core fanbases?With media rights in play,what is the best mix of entertainment channels that will drive the most awareness and engagement?How can the excite

55、ment and attention from national team events translate to more consistent support for professional domestic leagues and clubs?How can more global collaboration between womens professional teams and organizations help?8Over the past few years,there have been dramatic shifts and an overall reshaping o

56、f the US college athletics landscape.Many of these changes have been sparked by accelerating revenue growth in college football.Since 2021,athletes have been allowed to profit from their name,image,and likeness(NIL),and some have secured deals in excess of US$1 million.37 The realignment of athletic

57、 conferences,highlighted by Texas and Oklahomas impending move to the Southeastern Conference(SEC)in 2025 and USC and UCLAs proposed move to the Big 10 in 2024,has disrupted historical precedents.The College Football Playoff plans to expand to 12 teams starting with the 202425 season.38 More money w

58、ill flow into conferences through new sports rights deals for the Big 10(seven years,approximately US$7 billion for 20232030)and the Big 12(six years,US$2.28 billion for 20252031).39 The Pac-12 will soon be looking for a new deal with traditional broadcasters,streaming service providers,or both.40 T

59、hese shifts are pushing conferences to become more sophisticated and professional in their operations.In 2023,college athletics will continue to deal with the consequences from these changes.With the difficulties in interpretation and enforcement of NIL,abuses in the system have become so severe tha

60、t athletic conferences have asked Congress to create national standards.41 NIL and the transfer portal have given athletic boosters the power to create an extremely fluid and free market,leading to hypercompetitive recruiting that increasingly requires more resources from athletic departments.Realig

61、nment and media deals are exacerbating financial divides,causing some to predict the Big 10 and SEC will separate from the rest of the Power 5 conferences.42 In an attempt to manage this upheaval,there have been calls for new governance structures for college athletics.43 Recommendations from the Na

62、tional Collegiate Athletic Association(NCAA)Division 1 Transformation Committee and a new NCAA president will likely signal how these structures may catch up to the new reality.44 It is difficult to predict the future of college athletics,but with increasing revenue and professionalization comes bot

63、h opportunity and responsibility.With more freedom for college athletes,it is important that programs take a more unified and holistic approach toward supporting themaddressing their physical and mental health and helping to manage the increasingly complex commercial environment they face.To drive f

64、an engagement,college athletics events could become even more digitally mediated,personalized,and shared across a connected community,for those both in the stands and viewing at home.This will require modernizing the digital infrastructure of venues and incorporating real-time data,gaming,sports bet

65、ting,social content,and commerce.With conference New possibilities from the professionalization of college athletics Strategic questions to consider:realignment,alumni and donor relations will be even more critical,and athletic departments will need new ways to gather insights and new personalized w

66、ays to engage.In this dynamic environment,college athletic departments dont have the luxury of waiting for the dust to settle.It is critical that programs act aggressively and creatively.If they dont,they could risk losing access to newly emerging revenue streamseven,potentially,those they currently

67、 have.2023 sports industry outlook What will the governance model for college athletics ultimately look like,and what will that mean for student-athletes?How sustainable are the new models for NIL,media rights,and expanded conferences?Considering all these changes,how can the historically unique cha

68、racteristics of college football be best preserved?College footballs higher revenues and increasing professionalization will likely create downstream impacts on the rest of college athletics.What is the best way to ensure equity across sports?Signposts for the future 92023 sports industry outlookThe

69、 growth and transformation of the sports industry is forcing organizations to take a more sophisticated approachone that makes the industry more attractive for investors,more immersive for fans,and more supportive of athletes.To make sure this happens,it is important for sports organizations to look

70、 ahead for signpostspossible events and actions that can change how the future unfolds.Signposts can confirm what could transpire or create an entirely new path with its own opportunities and challenges.For 2023,consider the following:1.M&A activity consolidating the sports NFT market and determinin

71、g the most successful use cases.2.Fallout from crypto industry failures to sports sponsorship,advertising,betting,and gaming.3.Unique approaches in media rights deals for womens professional sports and the role of streaming providers in those media deals.4.Ratings and attendance for the 2023 FIFA Wo

72、mens World Cup.5.Additional advertising restrictions for sports betting at the country level.6.Changes in PE activity and involvement in sports during a potential economic downturn.7.Participation of PE in upcoming sales of flagship sports teams.8.Movement by the NCAA or US Congress around governanc

73、e of college athletics and student-athletes.9.Success of pushback from government,schools,and alumni to the current wave of consolidation of major college conferences.10.Strategic partnerships,M&A,and investments that signal the continued amalgamation of the technology,sports,and media and entertain

74、ment industries.10ContactsGlobal and United StatesPete G+1 617 437 3459AustraliaSandra S.au+61 262637254BelgiumTim B+32497515480CanadaJeff Harrisjeffharrisdeloitte.ca+1 416 775 8859FranceGilles Luciengluciendeloitte.fr+33 1 40 88 75 74GermanyStefan Ludwigsludwigdeloitte.de+4921187724701IndiaPrashant

75、h Rao +91 80 6188 6050IsraelOren Rosmanorrosmandeloitte.co.il+972 3 6085267ItalyLuigi Capitaniolcapitaniodeloitte.it+39 0283323147JapanAkira Akaishiaakaishitohmatsu.co.jp+8Go Miyashita gmiyashitatohmatsu.co.jp+8Middle EastHassan M+971 2 408 2424PortugalJean Gil Barrocajbarrocad

76、eloitte.pt+351 210422532Rui Pedro Vazruivazdeloitte.pt+351 210423955SingaporeJames W+65 6530 8013SpainConcha Iglesiascoiglesiasdeloitte.es+34 914432882SwitzerlandPhilipp Luettmannpluettmanndeloitte.ch+41 58 279 7114United KingdomTim Bridgetbridgedeloitte.co.uk+44 161 455 6071Pete Giorgio would like

77、to thank David Jarvis from Deloittes Center for Technology,Media&Telecommunications(TMT Center)for his contribution to the research and writing of this outlook.About the TMT CenterDeloittes Center for Technology,Media&Telecommunications(TMT Center)conducts research and develops insights to help busi

78、ness leaders see their options more clearly.Beneath the surface of new technologies and trends,the TMT Centers research can help executives simplify complex business issues and frame smart questions.The TMT Center can help executives better discern risk and reward,capture opportunities,and solve tou

79、gh challenges amid the rapidly evolving TMT landscape.2023 sports industry outlookEndnotes111.Paul Vigna,“NFT sales are flatlining,”Wall Street Journal,May 3,2022.2.Sorare home page,accessed January 3,2023.3.FIFA,“FIFA to launch FIFA+Collect,”press release,September 2,2022.4.Dean Takahashi,“Mythical

80、 Games shows gameplay for NFL Rivals blockchain game,”VentureBeat,November 1,2022;Joe Lemire,“NFL to offer free commemorative tickets as NFTs for more than 100 games,”SportTechie,July 13,2022;Andrew Cohen,“DraftKings to launch Reignmakers as first NFT fantasy football game,”SportTechie,May 9,2022;NF

81、L All Day,“Own the NFLs best moments,”accessed January 3,2023.5.YellowHeart,About page,accessed January 3,2023;BIG EAST Conference,“BIG EAST Media Day returns to Madison Square Garden on Tuesday,”press release,October 17,2022;Richard Mulligan,“French authorities urged to deploy blockchain tix follow

82、ing Champions League fiasco,”TheTicketingBusiness News,June 13,2022.6.Aviva Chaidell et al.,“Sports and NFTs:The new collectibles,”National Research Group(NRG),accessed January 3,2023.7.American Gaming Association(AGA),“Interactive U.S.map:Sports betting,”accessed January 3,2023;Richard Vanderford,“

83、As online gambling grows,so does the financial crime risk,”Wall Street Journal,August 29,2022.8.Martin Purbrick and Ronan OLaoire,“Illegal betting and sport,”Global report on corruption in sport,United Nations Office on Drugs and Crime(UNODC),2022;National Council on Problem Gambling(NCPG),“Helpline

84、 modernization,”accessed January 3,2023;Joe Hernandez,“Sports betting ads are everywhere.Some worry gamblers will pay a steep price,”NPR,June 18,2022.9.Ted Menmuir,“AGCOM toughens media monitoring on Dignity Decree rules,”SBC News,September 5,2022.10.Math Chini,“Gambling is the new smoking:Belgium t

85、o ban nearly all betting ads,”Brussels Times,May 9,2022.11.Carlton Daniel,Mike Llewellyn,and Ailin OFlaherty,“Crackdown on gambling ads featuring sports stars:New advertising rules,”National Law Review,June 6,2022.12.ABC News,“Albanese government to enforce new advertising requirements for online be

86、tting companies,”November 1,2022.13.AGA,Responsible Gaming Regulations and Statutes Guide,September 2022;Entain,“Leading online operators launch principles for responsible gaming,”press release,September 22,2022.14.Andrew Cohen,“Micro-betting app Betr becomes first sports betting operator to ban use

87、 of credit cards,set deposit limits for 2125-year-old users,”SportTechie,October 11,2022.15.Ben Mussett,“As sports betting flourishes in Canada,other countries are cracking down,”The Globe and Mail,September 16,2022;Ted Orme-Claye,“Swedish gambling minister endorses customer data-sharing proposal fo

88、r operators,”SBC News,December 9,2022.16.Luisa Beltran,“Private equity and live sports:Its all about the broadcast rights,”Barrons,September 19,2022.17.Ed Dixon,“Private property:Where do the top sports leagues stand with private equity?,”SportsPro,January 14,2022.18.Josh Martin,“Definitive plan for

89、 expanding the NBA abroad,”Bleacher Report,December 3,2013.19.Ryan Prete,“PE firms flocked to lucrative sports,media and music deals in 2021,”PitchBook,January 21,2022.20.Naman Ramachandran,“Chelsea Soccer Clubs$5.3 billion acquisition completed by Todd Boehly,Clearlake Capitalled consortium,”Variet

90、y,May 30,2022.21.AC Milan,“RedBird Capital Partners completes acquisition of AC Milan,”press release,August 31,2022.22.Rory Jones,“LaLigas 2bn CVC deal gets approval,”SportsPro,December 13,2021.23.Ian Ransom,“New Zealand Rugby,players agree to sell stake to Silver Lake,”Reuters,February 17,2022;Silv

91、er Lake,“Australian Professional Leagues announces minority investment from Silver Lake to drive technology enhancements,innovation and growth,”press release,December 14,2021;Tom Chitty,“Private equity firm CVC lands$509 million deal for international rugby tournament,”CNBC,March 12,2021;Josh Noble

92、and Joe Miller,“Global investors hunt smaller European teams to ride football boom,”Financial Times,October 14,2022.24.Chris Young,“Sold their souls:Backlash over potential All-Blacks,”Yahoo Sports,April 28,2021.25.Mike Vokunov,“NBA allowing sovereign wealth funds to invest in teams:What it means an

93、d why its risky,”The Athletic,December 1,2022.26.Asif Burhan,“World-record crowd of 91,553 treated to womens Champions League spectacle at Camp Nou,”Forbes,March 30,2022.27.Lucy Lomax,“Rugby World Cup to kick-off in front of sold-out Eden Park crowd,”Rugby Pass,October 7,2022.28.Reuters,“Record-brea

94、king 2022 Womens Euro watched by 365 million globally,”ESPN,August 31,2022.29.Eden Laase,“NWSL sets viewership milestones during banner year for womens sports,”Just Womens Sports,November 1,2022;Rory Jones,“WNBA regular season viewership up 16%on 2021 to score 14-year high,”SportsPro,August 18,2022.

95、30.Kieran Francis,“Womens World Cup 2023 ticket sales exceed expectations for Australia and New Zealand tournament,”Sporting News,November 1,2022.31.Reuters,“Womens UEFA Nations League to be launched in 2023,”ESPN,November 3,2022.32.Tom Schad,“Where the heck are the women?Why womens sports could see

96、 financial boon in future TV deals,”USA Today,July 12,2022.33.Charlotte Harpur,“FIFA Womens World Cup broadcast rights bids are unacceptableGianni Infantino,”The Athletic,October 22,2022.34.Fergus Navaratnam-Blair et al.,“Future of womens sports:Leveling the playing field,”NRG,accessed January 3,202

97、3.35.Ed Dixon,“Study:Only 46%of UK adults can name a womens sport sponsor,”SportsPro,July 4,2022.36.Lindsay Schnell,“Invest in women:Female athletes changing landscape on ownership in professional sports,”USA Today,August 5,2022;Rachel Bachman,“How Angel City FC created a womens soccer moneymaker,”W

98、all Street Journal,September 25,2022.37.Kaitlin Balasaygun,“In the college sports pay era,female athletes are emerging as big economic winners,”CNBC,November 4,2022;Stewart Mandel,“College football recruits signing 6-and 7-figure NIL deals as market grows,”The Athletic,April 18,2022.38.NCAA,“College

99、 Football Playoff to expand to 12 teams starting with the 2024 season,”December 1,2022.39.Adam Rittenberg,“Big Ten completes 7-year,$7 billion media rights agreement with Fox,CBS,NBC,”ESPN,August 18,2022;Michael Smith and John Ourand,“Big 12 scores win by renewing media rights deal with ESPN,Fox,”Sp

100、orts Business Journal(SBJ),October 30,2022.40.John Ourand,“SBJ Media:Pac-12 deal rumors,”SBJ,October 31,2022.41.Ross Dellenger,“Power 5 commissioners urge congress to take action on NIL regulations,”Sports Illustrated,August 31,2022.42.SBJ,“Big Ten,SEC setting themselves even more from other confere

101、nces,”July 1,2022.43.Knight Commission on Intercollegiate Athletics,Transforming the NCAA D-I Model:Recommendations for change,2020.44.Nicole Auerbach,“NCAA Transformation Committee to submit recommendations for DI changes in January,”The Athletic,December 7,2022;NCAA,“NCAA President Mark Emmert ste

102、ps down,effective June 2023,”April 26,2022.2023 sports industry outlookAbout DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited(“DTTL”),its global network of member firms,and their related entities(collectively,the“Deloitte organization”).DTTL(also referred to as“Deloitte Glo

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