1、 2023 Global Automotive Consumer Study Key findings:Global focus countries January 2023 For more than a decade,Deloitte has been exploring automotive consumer trends impacting a rapidly evolving global mobility ecosystem.The Global Automotive Consumer Study informs Deloittes point of view on the evo

2、lution of mobility,smart cities,connectivity,transportation,and other issues surrounding the movement of people and goods.Key insights from our Global Automotive Consumer Study over the years:2010 2011 2012 2014 2017 2018 2019 2020 2021 2022 Overall value ranked as the primary factor when evaluating

3、 brands Interest in hybrids driven by cost and convenience,while interest in connectivity centers on safety Interest in full autonomy grows,but consumers want a track record of safety Consumers“pump the brakes”on interest in autonomous vehicles Online sales gaining traction,but majority of consumers

4、 still want in-person purchase experience“Cockpit technology”and the shopping experience-led differentiators Shared mobility emerges as an alternative to owning a vehicle Consumers in many global markets continue to move away from internal combustion engines(ICE)Questions remain regarding consumers

5、willingness to pay for advanced technologies Interest in electrified vehicles(EVs)grows,but worries about price,driving range,and charging time remain 2023 Deloitte Global Automotive Consumer Study 2 From September through October 2022,Deloitte surveyed more than 26,000 consumers in 24 countries to

6、explore opinions regarding a variety of critical issues impacting the automotive sector,including consumer interest in EV adoption,brand perception,and the adoption of connected technologies.The goal of this annual study is to answer important questions that can help companies prioritize and better

7、position their business strategies and investments.Consumer interest in EVs is growing as consumers,pressured by hyper-inflationary conditions,look to lower their operating costs.However,individual markets face different challenges to maintain forward momentum.Affordability,range anxiety,and battery

8、 safety concerns remain as significant barriers to adoption.The shift to EVs is happening,but is it moving fast enough in some markets?Product quality still tops the list of factors driving consumer decisions when it comes to which vehicle brand to buy,but expectations regarding the acceptable lengt

9、h of time to wait for delivery may be starting to stretch out as a lasting by-product of the inventory crisis,potentially opening the door to a new“build-to-order”paradigm.An unintended benefit of the vehicle inventory crisis When asked who they trust most,a majority of surveyed consumers across glo

10、bal markets point to the relationship they have with either their selling or servicing dealer,signaling the important role dealers play in the automotive value chain and a key consideration in the conversation around direct-to-consumer sales.Dealers engender the most trust among consumers Consumer i

11、nterest in connected vehicle features that provide updates regarding traffic congestion,road safety,and vehicle health status are relatively high,but people would much rather pay for connected technologies as part of the upfront cost of the vehicle or on a per use basis compared to a subscription.Su

12、bscriptions to connected vehicle services could be a challenge 2023 Deloitte Global Automotive Consumer Study 3 1 Vehicle electrification The global shift to electrified vehicles is happening at very different speeds depending on the individual market.Interest in hybrid technology also continues to

13、outstrip full battery electric vehicles(BEVs)in most countries except China.Preference for type of engine in next vehicle Despite government messaging around the need to address climate change,the shift to EVs is primarily based on a strong consumer perception that it will significantly reduce vehic

14、le operating costs.Top reasons to choose an EV as next vehicle Q41:Please rank the following factors in terms of their impact on your decision to acquire an electrified vehicle(highest to lowest).Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 U

15、S Note:Other includes vehicles with engine types such as compressed natural gas,ethanol,and hydrogen fuel cells;“dont know”responses werent considered.Q40:What type of engine would you prefer in your next vehicle?Sample size:n=703 China;1,128 Germany;948 India;567 Japan;806 Republic of Korea;5,089 S

16、outheast Asia;1,766 US Note throughout:Sum of the values in selected charts may not add to 100%due to rounding.Gasoline/diesel(ICE)ICE(2022)Japan 39%36%36%12%13%4%Rep.of Korea 37%38%27%13%17%6%China 58%45%14%12%27%Germany 49%51%15%12%16%7%Southeast Asia 66%51%17%15%13%3%India 58%53%20%12%8%6%US 69%6

17、2%20%8%8%3%Hybrid electric(HEV)Plug-in hybrid electric(PHEV)Battery electric(BEV)Other 1 2 3 4 5 6 7 8 9 1 2 6 3 5 8 7 4 9 1 3 7 4 2 5 8 6 9 1 3 7 6 2 5 8 4 9 1 2 5 3 7 8 6 4 9 1 4 2 5 3 6 7 8 9 2 1 8 7 6 5 4 3 9 US Japan India Germany China Southeast Asia Rep.of Korea Factors Lower fuel costs Bette

18、r driving experience Concern about climate change Less maintenance Peer pressure Concern about personal health Potential for extra taxes/levies applied to internal combustion vehicles Government incentives/subsidies/stimulus programs Ability to use the vehicle as a backup battery/power source(e.g.,f

19、or home)Top reason 1%2023 Deloitte Global Automotive Consumer Study 5 A focus on building public charging capacity is needed to address concerns over range anxiety,but the reality of day-to-day usage means most people will charge their EVs at home.However,this raises questions around the availabilit

20、y of home chargers in densely populated,urban environments.Expecting to charge electrified vehicle most often at Retrofitting home chargers in some markets may be a significant challenge,but there may be an opportunity to engage consumers in markets where the primary barrier to home charging is cost

21、.Main reason not to charge an EV at home Q45:What is the main reason you do not intend to charge your electrified vehicle at home?Sample size:n=96 China;78 Germany;77 India;40 Japan;103 Republic of Korea;510 Southeast Asia;63 US Q43:Where do you expect to charge your electrified vehicle most often?S

22、ample size:n=273 China;313 Germany;191 India;141 Japan;239 Republic of Korea;1,446 Southeast Asia;273 US No possibility to install Not interested in installing Cost of installing is prohibitive Not sure how to install Other China 11%23%55%10%India 19%9%49%22%US 19%16%40%22%3%Southeast Asia 28%13%38%

23、19%Rep.of Korea 37%12%30%19%Germany 45%17%22%10%6%Japan 63%23%3%13%Home Work On-street/public charging station Other US 77%16%7%11%13%75%Germany 26%2%72%China 16%19%65%Southeast Asia 25%10%65%India 27%14%60%Rep.of Korea 28%15%57%1%2%2%2023 Deloitte Global Automotive Consumer Study Japan 6 Availabili

24、ty of renewable power is important for EV intenders in some global markets as questions remain around grid capacity to support the shift away from fossil fuels for mobility.How EV intenders plan to charge their vehicle at home Making it easy for EV owners to pay for public charging is critically imp

25、ortant for overall adoption and may be a key differentiator for network operators trying to solidify their position in a hyper-competitive space.Most preferred way to pay for public EV charging Q49:How would you most prefer to pay for public EV charging?Sample size:n=374 China;478 Germany;384 India;

26、345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 US Q44:How do you intend to charge your electrified vehicle at home?Sample size:n=177 China;235 Germany;114 India;101 Japan;136 Republic of Korea;936 Southeast Asia;210 US Regular power grid Both Dont know Rep.of Korea 62%22%6%10%Japan 61%10%1

27、9%10%Germany 39%29%24%9%India 38%7%51%4%Southeast Asia 50%9%40%Alternative power source(e.g.solar)51%10%27%11%China 45%11%44%US Japan India Germany China Southeast Asia Rep.of Korea 56%25%9%9%1%31%52%9%7%1%57%32%4%8%0%51%36%8%4%1%28%45%15%12%0%47%40%7%5%1%17%53%9%21%0%Payment methods Credit/debit ca

28、rd Smartphone app Pre-paid subscription plan Loyalty points Other Most preferred mode of payment 2%2023 Deloitte Global Automotive Consumer Study US 7 When forced to charge on the go,surveyed consumers would most prefer either a dedicated EV service station or a traditional gas station equipped with

29、 chargers,but a significant number of people surveyed in Germany and the US simply want access to charging when they need it regardless of location.Expecting to charge electrified vehicle most often at The assumption that EV charge times need to be on par with fossil fuel fill-ups may be somewhat ov

30、erstated as surveyed consumers in most markets are willing to wait substantially longer than 10 minutes to refuel.Expected wait time to charge an EV at public charging stations from empty to 80%Q47:How long would you expect it to take to charge your EV from empty to 80%at a public charging location?

31、Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 US*On-street parking includes community/public buildings,hotels,etc.Q46:Which of the following public locations makes the most sense to charge your EV when you are away from home?Sample size:n=374

32、China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 US Less than 10 minutes 10 to 20 minutes 21 to 40 minutes 61 to 90 minutes 91 to 120 minutes More than 120 minutes 41 to 60 minutes 3%10%31%28%7%9%13%Germany 10%28%21%22%6%3%10%Japan China 2%16%31%34%2%1%14%Dedicate

33、d EV service station Traditional gas station with EV chargers Vehicle dealership Any location with a charger Other Retail outlet/mall Parking lot On-street parking India 6%26%30%26%4%7%2%Rep.of Korea 8%26%36%18%6%3%2%US 12%27%30%20%3%6%2%Southeast Asia 13%30%30%19%5%2%1%China 8%43%9%11%5%16%7%18%36%

34、15%7%7%4%15%Japan 33%13%11%21%4%10%8%India 30%22%7%17%3%3%17%Rep.of Korea 24%20%6%10%7%7%25%US 39%12%6%20%4%15%5%Southeast Asia 11%24%4%8%10%19%24%Germany 2023 Deloitte Global Automotive Consumer Study 8 With consumers ready to spend a significant amount of time at charging stations,service provider

35、s can focus on amenities such as Wi-Fi connectivity,beverages,and restrooms.Type of amenities that the surveyed consumers want to have access to while their vehicle is charging at a public location In a scenario where an environmentally sustainable,synthetic fuel for use in traditional combustion en

36、gines was commercially available,a significant number of surveyed EV intenders would rethink their decision.Percentage of consumers who would rethink to purchase an EV if an environmentally sustainable,synthetic fuel alternative is available for traditional(ICE)engines Q42:In a scenario where an env

37、ironmentally sustainable,synthetic fuel alternative(i.e.,carbon-neutral gas)that would work in traditional internal combustion engines was readily available,would you rethink your decision to purchase an EV?Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast

38、 Asia;618 US Q48:What type of amenities would you want to have access to while your vehicle is charging at a public location?Sample size:n=374 China;478 Germany;384 India;345 Japan;453 Republic of Korea;2,305 Southeast Asia;618 US US Japan India Germany China Southeast Asia Rep.of Korea 52%50%43%36%

39、52%40%16%60%61%55%35%30%23%5%62%62%63%56%52%42%29%61%34%68%44%58%23%16%53%57%71%45%49%9%5%72%70%76%60%60%47%20%64%60%56%48%46%31%12%Amenities Wi-Fi connectivity Washrooms Coffee/beverages Snacks/light meals Lounge/sitting area Full-service restaurant Private meeting room Top choice Yes No Maybe US 4

40、4%39%16%49%36%15%Germany 47%38%14%Japan 68%16%16%China 63%30%8%Southeast Asia 67%23%10%India 60%24%16%Rep.of Korea 2023 Deloitte Global Automotive Consumer Study 9 Expectations for BEV driving range vary significantly by global market as 41%of surveyed consumers in India want 400 km or more,whereas

41、79%of consumers in Germany said the same.Consumer expectations on BEV driving range With the exception of China,where BEV battery safety is top of mind,surveyed consumers are generally most concerned about charging time,a lack of affordability,and range anxiety(vehicle+charging infrastructure).Great

42、est concern regarding all battery-powered electric vehicles Note:Sum of the percentages exceed 100%as respondents can select multiple options.Q51:What are your biggest concerns regarding all battery-powered electric vehicles?Please select all that apply.Sample size:n=707 China;1,278 Germany;957 Indi

43、a;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US Q52:How much driving range would a fully charged all-battery electric vehicle need to have in order for you to consider acquiring one?Sample size:n=516 China;1,103 Germany;879 India;597 Japan;757 Republic of Korea;4,578 Southeast Asia;1

44、,746 US US Japan India Germany China Southeast Asia Rep.of Korea 52%48%47%46%40%33%33%30%30%27%23%22%20%15%14%43%43%49%54%36%31%40%40%33%25%34%34%25%25%19%38%36%49%42%27%39%29%46%24%12%19%18%20%23%11%50%43%50%46%47%27%32%30%24%10%25%21%15%16%10%36%32%36%43%31%35%29%40%36%24%33%33%27%22%25%44%57%45%4

45、7%45%34%26%30%32%23%26%13%10%20%13%19%29%30%29%15%28%27%32%29%16%17%20%19%16%13%Concern Cost/price premium Driving range Time required to charge Lack of a charger at home Cold weather performance Ongoing charging and running costs Safety concerns with battery technology Lack of sustainability(i.e.,b

46、attery manufacturing/recycling)Increased need to plan trips Lack of alternate power source(e.g.,solar)at home Lack of knowledge about EVs/EV technology Potential for extra taxes/levies associated with BEVs Uncertain resale value Lack of choice Lack of public electric vehicle charging infrastructure

47、Most commonly cited Less than 200 km 200 km to 299 km 400 km to 499 km 500 km to 599 km 300 km to 399 km 600 km or more Consumer expectations on BEV driving range in US 6%Less than 100 miles 9%100 miles to 199 miles 16%200 miles to 299 miles 22%300 miles to 399 miles 18%400 miles to 499 miles 10%500

48、 miles to 599 miles 19%600 miles or more 6%13%26%23%30%Germany Rep.of Korea 7%16%23%22%28%4%Japan 21%7%14%26%17%15%China 34%24%7%22%11%Southeast Asia 19%26%20%17%12%6%India 22%30%24%9%8%7%1%2%2023 Deloitte Global Automotive Consumer Study 24%4%8%10%19%24%4%19%24%4%19%10 2 Future vehicle intentions E

49、xcept for Japan,where vehicle features are the driving force behind choosing a brand,consumers rely on a perception of product quality when making a purchase decision.Most important factors driving the choice of brand for next vehicle The current inventory crisis may be training consumers to expect

50、longer wait times for delivery of a new vehicle,potentially opening the door to a more build-to-order retail paradigm.Acceptable length of time to wait for delivery of next vehicle Q37:In your opinion,what is an acceptable length of time to wait for delivery of your next vehicle if it meant you got

51、exactly what you wanted(i.e.,features,color,etc.)?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US Q35:What are the most important factors driving the choice of brand for your next vehicle?(Please select all that apply.)Sample size:n=707 C

52、hina;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US US Japan India Germany China Southeast Asia Rep.of Korea 61%38%37%36%31%31%24%21%17%15%11%7%71%52%45%36%34%32%21%27%39%25%21%15%55%33%45%21%26%23%24%13%27%19%11%6%47%50%42%9%19%42%20%21%23%16%9%4%62%48%41%35%3

53、7%22%29%28%46%34%31%26%54%32%20%29%35%31%40%21%18%12%8%5%48%31%17%31%36%6%13%28%36%19%29%23%Product quality Vehicle features Vehicle performance(e.g.,fuel efficiency,battery range)Quality of overall ownership experience Brand familiarity Price Previous sales experience Previous service experience Br

54、and image(i.e.,environmentalism,purpose,sustainability)Availability of battery electric vehicles/hybrid options Brand advertising Brand affiliations(e.g.,sponsorships,partners)Drivers of brand choice Most commonly cited Less than one week 1-2 weeks 3-4 weeks 5-12 weeks 25 weeks or more 13-24 weeks R

55、ep.of Korea 30%11%3%25%16%15%Germany 32%15%5%32%11%4%India 39%26%10%16%5%3%Southeast Asia 34%32%14%14%3%China 35%32%16%13%2%US 31%26%18%17%4%3%31%10%3%30%12%15%Japan 1%2%2023 Deloitte Global Automotive Consumer Study 12 When it comes to vehicle purchase experience expectations,surveyed consumers in

56、most markets place the greatest emphasis on getting a good deal with transparent pricing.Most important aspects of the purchase experience As OEMs look at every potential profit pool going forward,including offering their own insurance products,surveyed consumers in several markets are signaling a s

57、ignificant level of interest based on the perception that it will be convenient and cost-effective.Percentage of surveyed consumers who would be interested in purchasing insurance directly from the manufacturer For those consumers who are interested in purchasing insurance directly from the manufact

58、urer,primary benefits are Q60:The next time you acquire a vehicle,how interested would you be in purchasing insurance directly from the vehicle manufacturer?;Q61:What do you expect the primary benefit of buying insurance directly from the manufacturer to be?Sample size:n for Q60=707 China;1,278 Germ

59、any;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US;n for Q61=535 China;342 Germany;783 India;231 Japan;388 Republic of Korea;3,750 Southeast Asia;684 US Note:Sum of the percentages exceed 100%as respondents can select multiple options.Q59:When looking to acquire your next ve

60、hicle,what are the top three most important aspects of the purchase experience?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US 57%45%42%29%28%23%17%16%16%14%13%49%46%41%14%29%20%24%16%18%18%26%52%63%26%13%12%23%22%15%13%18%42%65%47%51%12%

61、16%19%13%14%11%31%19%40%36%40%14%30%21%26%24%29%17%22%66%37%36%27%33%25%20%11%11%23%11%33%29%34%18%29%21%26%24%25%26%36%Getting a good deal Transparent pricing Physical interaction with the vehicle(i.e.,test drive)Lower pressure experience Getting all my questions answered Convenient location To be

62、offered different financing and usage-based models Making good use of my time Ability to complete all or some of the process online Building trust in the salesperson Having a resource for post-purchase needs Most commonly cited US Japan India Germany China Southeast Asia Rep.of Korea Aspect of vehic

63、le purchase experience Cost savings Convenience Streamlined purchase process Other Japan 23%38%38%Germany 33%50%16%Southeast Asia 34%43%23%China 43%37%20%India 43%40%17%Rep.of Korea 44%35%21%US 27%43%36%71%76%34%82%Japan Germany Southeast Asia China India Rep.of Korea US 45%40%15%2023 Deloitte Globa

64、l Automotive Consumer Study 13 3 Vehicle brand and service A preference for new vehicle dealers as primary service providers is more pronounced in India,Japan,and China compared to Germany and the US,where aftermarket players claim a greater share of the vehicle service market.Preferred vehicle serv

65、ice provider Surveyed consumers service their vehicle at a dealership mainly due to a perception of work quality and trust it engenders,while the primary reason for servicing at an aftermarket provider varies significantly by market.Reasons for choosing vehicle service provider(by preferred provider

66、)Q25:What is the most important reason for your preferred choice of vehicle service provider?Sample size:n=790 China;1,136 Germany;819 India;550 Japan;762 Republic of Korea;4,268 Southeast Asia;1,551 US Q24.Where do you normally service your vehicle?Sample size:n=813 China;1,193 Germany;847 India;57

67、5 Japan;773 Republic of Korea;4,401 Southeast Asia;1,789 US Aftermarket 16%14%16%7%6%8%9%27%19%23%8%28%32%23%18%8%20%25%13%16%15%19%29%28%15%29%20%19%20%27%13%43%24%23%34%16%17%13%7%7%11%14%40%34%41%10%34%34%36%15%7%10%13%13%13%11%21%30%28%54%34%34%23%8%9%7%11%12%8%12%China Cost Trust Convenience Co

68、nvenience Quality ofwork Quality ofwork Customer experience Customer experience Cost Trust Germany India Japan Republic of Korea Southeast Asia United States Dealer Primary reason for choice Authorized/new vehicle dealer Independent/aftermarket facility Do it yourself(DIY)Other India 77%20%3%Japan 7

69、4%21%3%China 73%24%3%Southeast Asia 66%31%3%Rep.of Korea 59%39%US 49%38%12%50%46%5%Germany 1%1%2%2023 Deloitte Global Automotive Consumer Study 15 Consumers across markets most trust the dealer where they originally acquired or normally service their vehicle,signaling the important role dealers play

70、 in maintaining customer relationships.Consumers surveyed have the most trusted relationship with Surveyed consumers,across markets,expect a brand app to help them with vehicles features,scheduling service appointments,and making payments;however,interest in using brand apps for charging and public

71、parking is significantly lower.Q27:With whom do you have the most trusted relationship?Sample size:n=813 China;1,193 Germany;847 India;575 Japan;773 Republic of Korea;4,401 Southeast Asia;1,789 US Q28:What are the most important features of a vehicle brand app?(Please select all that apply.)Sample s

72、ize:n=813 China;1,193 Germany;847 India;575 Japan;773 Republic of Korea;4,401 Southeast Asia;1,789 US Important features for a vehicle brand app US Japan India Germany China Southeast Asia Rep.of Korea 36%35%29%25%24%20%20%19%19%17%14%14%12%10%7%5%52%45%42%46%31%35%26%30%23%22%34%32%29%21%19%14%53%3

73、8%20%33%24%19%25%20%21%17%11%33%28%16%12%10%46%24%28%26%20%14%11%9%9%15%10%14%17%7%8%10%42%42%48%44%26%35%32%37%23%26%36%36%28%22%20%9%37%32%15%38%14%20%17%8%6%15%15%13%16%7%11%11%36%37%26%35%15%23%22%16%19%23%25%21%13%15%6%4%Learn about your vehicles features Schedule service Make payments Track se

74、rvice appointments(i.e.,cost,timing)Lock/unlock vehicle Track your vehicles location Locate a dealer Chat with a live agent Remote start Build and price your next vehicle Purchase accessories View and add features that enhance your vehicle View and add battery life View/redeem loyalty points Search

75、and pay for public vehicle charging access Search and pay for public parking Most commonly cited Manufacturer/brand of vehicle I currently own Dealership where I aquired vehicle Dealership where I normally service my vehicle Lender/leasing company Other Rep.of Korea 17%38%2%3%40%23%2%2%29%45%Japan 2

76、4%2%4%41%29%Germany 25%32%8%36%India 29%28%5%1%37%Southeast Asia 28%27%9%5%31%US 23%36%6%35%China 2023 Deloitte Global Automotive Consumer Study 16 4 Connectivity Surveyed consumers in developing markets see greater benefits in connected vehicles and are ready to share PII*while consumers in Germany

77、 and the US have more limited interest.Level of consumer interest in connected vehicle features(%very/somewhat interested)*Personally identifiable information.Q55:How interested are you in the following benefits of a connected vehicle if it meant sharing your own personally identifying data and/or v

78、ehicle/operational data with the manufacturer or a third party?Sample size:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US Mobility providers looking to offer subscription services for connected vehicle technologies may find it challenging as most su

79、rveyed consumers would rather pay for these features either upfront as part of the vehicle purchase price or on a per use basis.Consumers preferred ways to pay for additional connectivity technologies Q58:How would you prefer to pay for additional connectivity technologies in your vehicle?Sample siz

80、e:n=707 China;1,278 Germany;957 India;670 Japan;893 Republic of Korea;5,264 Southeast Asia;1,881 US Maintenance updates and vehicle health reporting/alerts 80%56%84%62%66%81%60%78%58%83%66%75%81%58%80%53%84%66%72%81%57%82%43%85%63%68%78%54%81%47%81%54%61%78%53%80%46%81%62%74%77%50%76%37%80%50%62%74%

81、49%78%51%82%60%68%76%48%77%38%78%57%60%71%47%76%46%79%47%65%72%46%76%32%79%49%55%69%40%Updates regarding traffic congestion and suggested alternate routes Updates to improve road safety and prevent potential collisions Suggestions regarding safer routes(i.e.,avoid unpaved roads)Maintenance cost fore

82、casts based on your driving habits Customized suggestions regarding ways to minimize service expenses Access to nearby parking(i.e.,availability,booking,and payment)Receiving a discount for access to a Wi-Fi connection in your vehicle Customized/optimized vehicle insurance plan(e.g.,“pay how you dri

83、ve”plans)Over-the-air vehicle software updates that correct or improve your driving experience Special offers regarding non-automotive products and services related to your journey or destination Connected vehicle features US Japan India Germany China Southeast Asia Rep.of Korea Upfront as part of t

84、he vehicle purchase price Most commonly cited Charged on a per use basis As part of a monthly service to which I subscribe Rep.of Korea US China 32%33%8%Southeast Asia India India 13%38%36%Germany Japan Rep.of Korea 14%38%40%Japan China Germany 16%39%40%US Southeast Asia US 20%43%46%India Germany So

85、utheast Asia 21%44%49%China Rep.of Korea Japan 21%54%54%2023 Deloitte Global Automotive Consumer Study 18 About the studyAbout the study 18-34 35-54 55 or older Male Female Age groups Gender Rep.of Korea 39%36%25%49%31%20%Japan 45%31%24%Germany 19%37%44%India 27%38%36%Southeast Asia 33%39%28%China U

86、S 38%33%29%Germany 51%49%India 47%52%Japan 51%48%Rep.of Korea 50%50%Southeast Asia 50%50%49%51%China 51%48%US Study methodology The study is fielded using an online panel methodology where consumers of driving age are invited to complete the questionnaire(translated into local languages)via email.1,

87、011 1,004 1,005 1,012 1,003 1,003 1,017 1,006 1,008 1,011 1,003 1,009 1,019 Austria(AT)Australia(AU)China(CN)India(IN)Indonesia(ID)Japan(JP)Malaysia(MY)Philippines(PH)Republic of Korea(KR)Singapore(SG)Thailand(TH)Vietnam(VN)Belgium(BE)France(FR)Germany(DE)Italy(IT)Poland(PL)South Africa(ZA)Spain(ES)

88、Turnkey(TR)United Kingdom(GB)1,019 1,006 1,506 1,002 1,002 1,014 1,009 1,006 1,514 Canada(CA)Mexico(MX)United States(US)Sample Sample Sample North America EMEA Asia-Pacific 1,008 2,011 2023 Deloitte Global Automotive Consumer Study About the study The 2023 study includes more than 26,000 consumer re

89、sponses from 24 countries around the world.Note:“Sample”represents the number of survey respondents in each country.Study demographics Note:Non-binary/Non-gender confirming/Prefer not to answer percentage for India,Japan,and US is 1%;Southeast Asia region comprises Indonesia,Malaysia,Philippines,Singapore,Thailand,and Vietnam markets.Sample size:n=1,012 China;1,506 Germany;1,003 India;1,017 Japan;1,011 Republic of Korea;6,048 Southeast Asia;2,011 US 20 Contacts Andy Zhou Rajeev Singh Seong Jin Lee Ryan Robinson LLP,About Deloitte