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世界旅游理事会:2023年旅游消费趋势报告(英文版)(29页).pdf

1、Shifting consumer travel trends in 2022 and beyondA WORLD IN MOTIONJANUARY 2023In partnership with:A World In Motion:Shifting consumer travel trends in 2022 and beyondFOREWORDThis report is the story of recovery.After the deepest crisis the sector has faced,Travel&Tourism is trending upwards.It has

2、been a delight to witness and we have greatly admired the agility,determination and vision that many travel providers have shown in getting our sector back on its feet.Not only has tourism recovered at extraordinary speed,but companies are also working hard to transform the sector and win back trave

3、llers with new products,technologies and investments in sustainability.In 2019,Travel&Tourism contributed 10.3%of global GDP and supported 1 in 10 jobs.As the COVID-19 pandemic hit,the sector shrank by 50.4%in 2020,resulting in a loss of 62 million jobs.However,2021 witnessed the beginning of recove

4、ry for the sector as its total contribution to the global economy grew from US$4.8 trillion to US$5.8 trillion and jobs increased by 18.2 million.Since 2021,intent to travel and spend have generally been strong.In fact,many of us are travelling as much as we did before the pandemic.And once were awa

5、y,most of us want to stay for longer:in 2019,the average round-trip booked on T lasted just nine days in 2022,it was almost two weeks.During 2022,the desire to travel again was tempered by growing concerns about the economy.In Deloittes Global State of the Consumer Tracker,42%of global respondents f

6、elt their financial situation worsened in 2022.Inflation in particular could dampen travel demand in the coming year.But even with the possibility of economic hardship on the horizon,there is good news for the sector:people still value travel.In fact,most of us are still putting holidays near the to

7、p of our discretionary spending priorities,preferring to economise in other areas.A Skyscanner survey reported that 86%of the respondents intended to spend the same amount or more on international travel in 2022 compared to 2019.While the urge to explore is typically universal,our habits generally a

8、re not.The way we travel is constantly changing,and 2022 was no exception.In November 2021,WTTC and T Group published a report highlighting the main consumer travel trends as the recovery began.In this follow-up report between WTTC,T Group and now also Deloitte Global,we include some of these trends

9、 that have sustained and strengthened through 2022.One of these was the continued popularity of blended trips,combining business and leisure travel,as people increasingly take time out of a work trip to explore,or tack on a holiday to the end of a conference.Technology,too,is shaping the sector in m

10、any ways,particularly when it comes to travellers decision-making.Last year,more of us turned to online platforms such as Instagram and TikTok for travel inspiration,primarily concentrated among Generation Z and leisure tourists.Finally,sustainability has maintained its importance as one of the key

11、elements of the travel agenda.Travellers are increasingly looking for ways to reduce their carbon footprint and support sustainable tourism practices.Almost 60%of T survey respondents have opted for some form of sustainable travel in recent years,and nearly 60%are also either already paying to help

12、offset their carbon emissions or say they are willing to do so at the right price.As we look to 2023,Travel&Tourism likely has a bright path ahead.WTTCs ten-year forecast puts the sector on track to outpace global growth,at a rate of 5.8%annually,while global GDP grows at just 2.7%.That could transl

13、ate into 126 million new jobs by 2032.The demand for travel is increasingly stronger than ever now the rest is up to us.We wish you a wonderful year,full of travel and adventure.Julia SimpsonPresident&CEO World Travel&Tourism CouncilJane SunCEO,T GroupVice-Chair,WTTCScott RosenbergerGlobal Transport

14、ation,Hospitality&Services Sector leader,Deloitte GlobalA World In Motion:Shifting consumer travel trends in 2022 and beyondCONTENTSIntroduction 3TRENDS:1.The influence of social media 52.What types of trip are people planning?73.The resilience of travel amid economic uncertainty 94.Spend or save:tr

15、avel budgeting priorities 115.Luxury travel remains buoyant 136.Business and leisure:a popular blend 147.The sustainable traveller 168.Will our pandemic booking habits last?18TOP DESTINATIONS:20What were the most booked travel hotspots in 2022?21What are the most searched dream destinations for 2023

16、?23Conclusion 24Acknowledgements 25A World In Motion:Shifting consumer travel trends in 2022 and beyond3Back to topThe COVID-19 pandemic ended a decade of continuous growth for Travel&Tourism,as the sectors total contribution to global GDP fell by almost US$4.9 trillion in 2020 while 62 million jobs

17、 were lost.2021 provided relief as the sectors global economic contribution rebounded by 21.7%and it recovered 18.2 million jobs1.In 2022,demand for international travel returned strongly,as governments around the world loosened COVID-related travel restrictions.In 2022,for instance,the number of in

18、ternational overnight arrivals is expected to have doubled(109%annual growth)compared to 2021 reaching 62%of 2019 volumes.Zooming in on specific countries,the picture in 2022 was more complex.Some countries removed their travel restrictions,while in other markets notably China they remained in place

19、.Southeast Asia,for instance,is estimated to have seen a strong return of international traveller numbers,but in Northeast Asia,recovery was slower,with South Korea and Japan reopening its borders in the second half of the year.That said,we may be optimistic about the recovery of Travel&Tourism to p

20、re-pandemic levels in 2023.The return of trends like longer booking windows,with trips planned well in advance,and the revival of city travel,may be signs of a return to normality.The expected return of Chinese travellers to global destinations following the easing of COVID-19 restrictions should fu

21、rther boost global demand.Future shocks should not be discounted.The sector faces a number of challenges,including high inflation,which can eat away at travellers disposable income;geopolitical shocks,such as the Russia-Ukraine conflict;staff shortages and capacity constraints.A possible resurgence

22、of COVID-19,and the associated re-emergence of travel restrictions,should not be overlooked either.INTRODUCTIONThe data in this research has been primarily sourced from WTTCs own economic impact data,T Group(including its brands Ctrip,T,Trip.Biz and Skyscanner)and Deloitte Global,with additional ins

23、ights sourced from WTTCs Knowledge Partners and Members,and other relevant organisations.A World In Motion:Shifting consumer travel trends in 2022 and beyondAcknowledging the possible risks and the sectors potential for growth,this report from the World Travel&Tourism Council(WTTC),T Group and Deloi

24、tte Global analyses the changing nature of peoples behaviour and preferences.It highlights how intention to travel and spend have remained strong despite the various challenges.For instance,according to Deloittes Global State of the Consumer Tracker,more than half(53%)of global consumers in June and

25、 July 2022 said they planned to stay in a hotel over the coming three months.In the autumn,they intended to retain the same share of their overall budget that they allocate for leisure travel at 6%as a year earlier,and cut back on other discretionary purchases first2.Building on the intention to tra

26、vel,this report showcases how consumers are adapting the prioritisation of various trip elements to get the best value from their travel spend.For example,a survey from Skyscanner T Groups global travel search platform found that travellers were willing to economise by picking a destination where th

27、eir currency will buy more(36%)3.The experience of the pandemic has resulted in the emergence of new trends and has accelerated others.The analysis here identifies and discusses these,such as booking flexibility,the growing influence of social media on decision-making,and interest in sustainable tra

28、vel.A survey from T T Groups global travel booking platform revealed that nearly three-quarters of respondents were willing to choose sustainable travel options in the future4.Furthermore,this report examines the resilience of luxury travel and the future of blended travel,which entails not just add

29、ing leisure elements to a business trip typically termed bleisure travel but also taking work to do during an extended personal leisure trip.This trend was already emerging in 2021 but has evolved and strengthened during 2022.Lastly,some of the most popular destinations for travellers in 2022 are pr

30、esented based on booking data from T,and forecasts which destinations are likely to be in great demand in 2023 based on searches on T and Skyscanner.The report that follows is structured to reflect the traveller journey:from inspiration to the selection of accommodation and activities,to considerati

31、ons about sustainability,to ultimately,making a booking and getting to specific destinations.A World In Motion:Shifting consumer travel trends in 2022 and beyond5Back to topTHE INFLUENCE OF SOCIAL MEDIA 1The urge to travel can come from anywhere.A recommendation from a colleague,a magazine advert,or

32、 an alluring social media post.Technological innovations have provided novel sources of travel inspiration including the Metaverse.Each person makes decisions differently.But in 2022,there were a few overarching trends,including the continued shift online as more of us look to the likes of Instagram

33、,Facebook and TikTok for travel inspiration.At the height of the pandemic,when national lockdowns curtailed face-to-face interactions,social media kept many of us connected and entertained.The consumption of digital content and the use of online platforms grew significantly.In the second quarter of

34、2020,the number of daily active users on Meta Platforms,Inc.(which includes Facebook,Instagram,and WhatsApp)stood at 2.47 billion.Two years later,it had increased by almost 17%to reach 2.88 billion users5.This expansion has also resulted in a growing reliance on social media for many.Consumer decisi

35、ons are now increasingly guided by what they view on social media platforms,and posts by their favourite social media influencers.The Travel&Tourism sector is no exception.For many eager travellers,the immersive audio-visual experience of social media can present an invaluable source of information.

36、A recent survey from Skyscanner revealed that around half of its respondents made travel plans that were inspired by the content they had seen on social media.Instagram was the most popular source of travel ideas(cited by 40%of the participants),followed by Facebook(33%)and TikTok(25%)6.Some travell

37、ers are turning to virtual travel communities such as the Trip Moments Community,which enables travel enthusiasts to share photos,tips and inspiration with other users.Around 35%of app users on T have engaged with Trip Moments in 2022,and nearly a quarter(22%)of those who used Trip Moments were insp

38、ired to make a travel booking with the company within a month of viewing content on the platform7.The growing influence of social media corresponds with the proliferation of the use of mobile devices to make travel bookings and T reported that downloads of its mobile application that is driven by so

39、cial media doubled in 2022.In some markets,this trend has spurred new marketing techniques.In China,for example,Ctrip T Groups leading Chinese language travel service platform has launched a livestreaming platform.During the pandemic,this allowed popular holiday packages,hotels,and destinations to b

40、e showcased to consumers with live interactions.Almost half of Ctrip Livestream viewers make a travel purchase within 24 hours of viewing content,and the platform has driven around US$1.4 billion worth of sales since its launch8.A World In Motion:Shifting consumer travel trends in 2022 and beyond6Ba

41、ck to topAt present,however,the popularity of social media-influenced travel is mostly concentrated in two segments:younger travellers and leisure travellers.Almost 40%of Generation Z(Gen Z)travellers(aged in their mid-20s or below)use social media platforms to plan their holidays,compared to just 2

42、9%for older generations.Seeing their friends and family post a beautiful picture of their holiday encourages them to venture out too.Among younger travellers,social media platforms rank even higher than information from friends and family and a random online search as a source of decision-making.Alm

43、ost 20%of Gen Z travellers follow a travel influencer,with higher proportions in India,Italy and Hong Kong9.Those over 45 who still rely on traditional forms of travel reviews and word of mouth are less likely to use social media for travel inspiration,while 70%of business travellers still prefer to

44、 seek written reviews when making their decisions.Destination management organisations and other travel marketing professionals have grasped the significance of social media as a source of travel information.Some are already ramping up investments into analytics to improve the targeting and personal

45、isation of their ads.At the same time,more of them are partnering with social media influencers to reach more customers.As the cost of fast and reliable internet falls,the number of users on social media platforms climbs,and innovative methods of virtual interaction emerge,this trend is likely to ga

46、in further momentum.39%29%(Skyscanner Horizons report,December 2022)(YouGov,June 2022)Most popular source of travel ideas on social media%of travellers using social media platforms to plan holidays:Gen Z(aged mid-20s or below)Other Generations(aged above mid-20s)40%33%25%Innovating consumer interact

47、ion:Ctrips Star Hub&LivestreamDespite international travel being impractical for many throughout 2022,innovations in travel content introduced throughout the pandemic such as T Groups Ctrip Livestream and Star Hub platforms have kept destinations in touch with travellers,and helped pioneer new ways

48、to interact with consumers,inspiring Ctrip users to plan travel for 2023 and beyond.Ctrip Livestream programmes routinely attract audiences in the hundreds of thousands to millions,with in-destination livestreams from Galeries Lafayette in Paris,France and Yamanashi Prefecture,Japan each attracting

49、an audience of more than 1.5 million,and a livestream focused on the Songkran Festival(Water Festival)in Thailand attracting almost half a million viewers.Thematic livestreams also attracted large audiences,with Ctrips US California Live Week and New York focused Boss Live programme each attracting

50、over 3 million viewers,while Canada Live Week was viewed by over 600,000 people,with outdoor experiences emerging as a popular new trend.A World In Motion:Shifting consumer travel trends in 2022 and beyond7Back to topWHAT TYPES OF TRIP ARE PEOPLE PLANNING?2Having been inspired to journey out into th

51、e world,the next step for an eager traveller is to decide what type of trip they are looking for.Some venture out to experience different cultures.Some seek the thrill of cities,while others are drawn to the calm and beauty of sun and beach destinations,and some travel for wellness.But which were po

52、pular in 2022?And what are the emerging trends to look out for next year?For years,beaches and cities ranked among the top destinations for travellers.However,the pandemic hit hard:the decline in leisure travel took a toll on sun and beach locations,and the drop in international tourists and busines

53、s travellers saw a fall in visits to city destinations too.As people sought to avoid crowds,travel shifted away from these traditional holiday choices and towards rural and other outdoor locations.As lockdown restrictions have eased,the love for traditional beach and city destinations is re-emerging

54、.Global sales of sun and sea packages are estimated to have reached nearly US$69 billion in 2022,an increase of 75%compared to 2021,with beach holidays making up 35%of worldwide packages back to the same share they had in 201910.In July 2022,international tourist arrivals in European sun and beach d

55、estinations were only around 15%below 2019 levels,from 40%lower at the beginning of the year.Globally,international tourist arrivals to sun and beach locations improved from 36%below pre-pandemic levels in the first half of 2022 to 23%below in the second half of the year11.City travel is also trendi

56、ng upward.WTTC has recently reported that arrivals to cities have risen rapidly with analysis of 82 global cities showing that visits are expected to have increased by 58%in 2022.This represents a recovery to about 14%below 2019 levels.As a result,the direct contribution of Travel&Tourism to the eco

57、nomy of these cities is set to have increased by 53%in 2022 after an initial recovery of 35.6%in 202112.Many of these visitors may,of course,also travel beyond the gateway city to explore other destinations within the same country.Business travel suffered from the impacts of COVID-19 more than other

58、 travel segments and was due to be one of the last to recover.However,we have seen it making a positive comeback in 2022.According to Deloittes Global State of the Consumer Tracker in September 2022,58%of respondents who said they require occasional business travel were likely to take a trip in the

59、A World In Motion:Shifting consumer travel trends in 2022 and beyond8Back to topnext three months.This represents an improvement on the previous year,when only 51%said they were likely to.Sentiment in Latin America and Spain was even stronger,as the share of respondents likely to take a business tri

60、p rose by 15 percentage points and 13 percentage points respectively between 2021 and 202213.Similarly,Trip.Biz T Groups corporate travel management platform reported an annual increase of 134%in flight bookings in 202214.When it comes to leisure travel,some of the key reasons for taking a trip are

61、for relaxation,to go to a place because it is on a bucket-list and to visit friends and family.In a Skyscanner survey,41%of respondents for example,stated that they would spend more on ultimate relaxation trips in 2022 compared to 2019.The share was even higher among Australian respondents(50%)and G

62、erman respondents(44%)15.Tripadvisor data backs up these results,with relaxation and making memories with friends and family among the top reasons to travel in 202216.+75%+58%+134%58%Global sales of sun and sea packages:Global cities visits:Corporate travel flight bookings:2022 vs 20212022 vs 202120

63、22 vs 2021Business travellers likely to make a trip in next 3 months:(WTTC analysis of 82 Global Cities)(Trip.Biz)(Of respondents that require occasional business travel Deloittes Global State of the Consumer Tracker,September 2022)(Euromonitor International)A World In Motion:Shifting consumer trave

64、l trends in 2022 and beyond9Back to topTHE RESILIENCE OF TRAVEL AMID ECONOMIC UNCERTAINTY3A holiday can be a big expense.Some prefer to spread their paycheck over several small trips,while others save up for an annual escape.And on the move,each person budgets differently.What were our travel priori

65、ties in 2022?Did we opt for planes,trains or cars?Hotels,or private accommodation?And with tough economic times ahead,how will travel be affected?After the restrictions imposed during the pandemic,many people have been eager to travel internationally again.The release of pent-up demand became known

66、as revenge travel,with many choosing to use their accrued savings to spend more than they had before even prior to lockdowns.In a Skyscanner survey,for example,half of travellers said they planned to spend more in 2022 than in 2019,and only 6%planned to spend less17.Similarly,a Deloitte survey of US

67、 travellers in spring 2022 revealed that 28%were likely to spend significantly more than in 2019,while only 15%were likely to spend significantly less18.People were also generally happy to spend on accommodation.More than half(53%)of global consumers in Deloittes Global State of the Consumer Tracker

68、 in July 2022 said they planned to stay in a hotel over the coming three months,while 37%said they were likely to stay in private accommodation.There were also regional variations in spending:in Latin America,60%of people said they planned a hotel stay,while 56%of respondents in the Middle East were

69、 likely to stay in private lodging.In fact,demand for accommodation has recovered so well that by September 2022,the hotel industry saw global demand for rooms return to more than 90%of 2019 levels19.In the same Deloitte survey,intent to take domestic and international flights was similar,both sitti

70、ng at about a third of respondents worldwide.Consumers in the Middle East had the highest intent to fly,with 66%likely to take an international flight and 63%likely to take a domestic flight.By autumn 2022,international flight bookings had recovered to a similar level as domestic flights,with purcha

71、ses for both around 30%below 2019 levels20.A World In Motion:Shifting consumer travel trends in 2022 and beyond10Back to topAverage amount consumers intended to spend on leisure travel in the following month (Deloitte Global State of the Consumer Tracker)CountryAverage intended spend(July 2022)Chang

72、e(Sep 2022 vs Sep 2021)USUS$325-23%ChinaUS$157(¥1,056)-8%FranceUS$258(262)-18%ItalyUS$288(293)-22%SpainUS$267(271)-7%United KingdomUS$146(175)-23%Currency exchange rate source:IMF,July 2022Plan to spend morePlan to spend lessTraveller spending intentions 2022 vs 2019RankChange in%vs August 2022Chang

73、e in%vs Sept 2021Recreation/Entertainment=Leisure Travel=Restaurants=Electronics=-1Home Furnishings=-1Saving/Investing=-150%6%As the year progressed,however,people began to worry about the economy.The combined effect of rising inflation and interest rates,turbulent currency markets and global energy

74、 shocks has likely led to a squeeze on the cost of living for many consumers,as well as pushing up the prices of travel purchases.In Deloittes Consumer Tracker,42%of global respondents in December 2022 felt their financial situation had worsened over the past year.There are some signs that inflation

75、ary pressures could be starting to have an impact on travel intentions too,particularly for those living in Europe and North America.In September,intent to book travel declined year-on-year,across markets globally,for the first time since the launch of Deloittes Global State of the Consumer Tracker

76、in April 2021.And the amount that travellers intended to spend on travel dropped as well,by more than 20%in some countries.But even when times are tough,there is good news for the sector:many people still value travel.In fact,most are still putting holidays near the top of their discretionary spendi

77、ng priorities,preferring to economise in other areas such as electronics or home furnishing.In autumn 2022,consumers intended to keep spending an equal proportion of their overall budget on leisure travel in the following month as they did a year earlier:6%as a global average,and 9%for those in Lati

78、n America.Memories of the pandemic have lasted,and for many,holidays are treated as one of the most valued areas of their overall discretionary budget;a part of life that they may choose to sacrifice other things for,rather than give up altogether.Global share of wallet,spending intentions on more d

79、iscretionary items Overall,actual travel spending is on the rise compared to 2021,although it hasnt yet exceeded 2019 levels.Average spending on flight bookings in 2022 was 37%higher than in 2021 and 11%below pre-pandemic levels,according to T data21.Meanwhile,average spending on accommodation was u

80、p by 10.5%on 2021,and just 6%below 2019 levels.A recent Skyscanner survey suggests that travellers are optimistic that this rise in travel spend should continue well into 2023.While worries about inflation may dampen some spending,the sector is still predicted to grow.A significant 41%of travellers

81、on average said they intended to spend more in 2023 than in 2022.In particular,they plan to spend 31%more on international travel.More than half of respondents in the UAE(57%)and Saudi Arabia(53%)were looking to splurge in 202322.(Skyscanner Horizons Report May 2022)This shows the change(if any)in p

82、ercentage share of wallet for each discretionary item over time.(Copyright:Deloitte Global State of the Consumer Tracker,September 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond11Back to topSPEND OR SAVE:TRAVEL BUDGETING PRIORITIES 4The data from travel providers in 2022 t

83、ells a simple story:even when things are tough,many people still value travel.And despite worries about an economic downturn on the horizon,most people will prefer to economise in other areas rather than cut their travel budget.But how did we prioritise our spending on different travel elements duri

84、ng 2022,and what are the emerging trends to look out for in 2023?As ever,cost remains the crucial factor when planning a trip for the majority of people.In July 2022,roughly 60%of travellers said that inflation would impact how they intended to travel in the autumn23.The issue of affordability is pa

85、rticularly important for Gen Z.These younger travellers say they value deals and discounts as the most useful travel resource.When planning a trip,they tend to rank affordability far higher than other elements(such as personalised recommendations).And at various ages,even though people are still det

86、ermined to travel,travellers are increasingly searching for ways to optimise their budget.There are some elements of a trip,however,that people may prioritise even if they could save money by choosing an alternative.According to Deloittes Global State of the Consumer Tracker(see table on next page),

87、on average,they are least willing to reduce their spending when it comes to their choice of destination(regardless of distance)and the precise location of their lodging.They are also more reluctant to compromise on their flight itinerary,often preferring to pay more if they can avoid layovers or inc

88、onvenient flight times.Travellers are also less willing to compromise on their in-destination experiences and dining out.On the other hand,consumers are most willing to economise by using a low-cost carrier rather than a full-service airline,foregoing seat upgrades and opting for mid-scale or budget

89、 accommodation.60%of travellers said that inflation would impact the way they intended to travel(Tripadvisor,July 2022 for travel in Autumn 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond12Back to topA Skyscanner survey also found that travellers were willing to economise b

90、y picking a destination where their currency will buy more(36%)24.As airlines continue to offer a wide variety of bundled and unbundled products where elements like seat selection and bags might not be included in the cheapest ticket options travellers are taking control of their airfares by selecti

91、ng the fares that give them the most value and flexibility,based on their individual needs and budget.In 2022,Skyscanner found that travellers were spending significantly more on extras than before the pandemic,with fare upselling up by 725%.Extra checked baggage was a popular add-on,with 30%of cust

92、omers saying they would pay for a higher allowance,resulting in double the number of purchases compared to 2019.Insurance was another popular add-on,with 31%of travellers saying they would add coverage to their flight booking25.-40-200204060How far I travelMore willing to make spending compromisesLo

93、wer incomeHigher incomeLess willing to make spending compromisesWHEN&WHERE I TRAVELLODGINGAIRLINESIN-DESTINATIONBest time of yearTrip durationLocationClassFull-service carrierItinerary convenienceSeat upgradesExperiencesRestaurant spending(Deloittes Global State of the Consumer Tracker,autumn 2022)A

94、 World In Motion:Shifting consumer travel trends in 2022 and beyond13Back to topLUXURY TRAVEL REMAINS BUOYANT5At the start of the start of the recovery from pandemic restrictions in 2021,the luxury travel segment was set to be one of the first to return to previous levels of success as many consumer

95、s finally had the chance to use their savings and indulge and celebrate after life in lockdown.However,with each shift in our economy,demand for luxury travel can shift too.With todays financial pressures,will the sector continue to thrive?In previous years,the luxury travel segment has benefitted f

96、rom the spending power of its customer base.Though a broad category,luxury travel generally includes components such as private jets,yachts,premium flights,and five-star hotels.Recently,hyper-personalisation has become important to luxury travellers too.Despite the current global financial challenge

97、s,the luxury travel market has proven resilient.On T,the number of bookings for five-star hotels grew by 19%in the first three quarters of 2022 compared to the same period in 2021,taking it just 7%below pre-pandemic volumes.Euromonitor estimates that global sales of luxury hotels expanded by an aver

98、age rate of 39%in 2022,with stronger growth rates in the Middle East and Africa(53%)and Western Europe(45%).It also forecasts that luxury hotel sales should reach around US$92 billion by 2025 compared to US$76 billion in 2019(in current prices).In comparison,budget hotel sales globally grew by 23%26

99、.The demand for luxury hotels has been accompanied by a strong demand for premium flights.According to ForwardKeys data,passengers in premium flight cabins were around 60%below 2019 levels in the first quarter of 2022.By the end of the year,premium bookings for the first three months of 2023 had soa

100、red and so were only 16%below volumes for the same period pre-pandemic27.A Skyscanner survey also reported a strong demand for premium cabins,particularly in markets with higher GDP per capita.For instance,around one in three travellers in the US,Saudi Arabia,and the UAE said they were likely to fly

101、 in first or business class,compared to the global average of just one in five28.International travel is the more popular choice for luxury travellers who book premium flight cabins,as nearly 82%of business and first-class flight bookings on T in 2022 were for international routes.This share increas

102、ed from 68%in 2021 and is even higher than the 79%share in 201929.Just as the broader Travel&Tourism sector is placing greater emphasis on sustainability,many luxury travellers are also determined to reduce their environmental footprint.In a Virtuoso survey,around three-quarters of high-end travelle

103、rs said they were willing to pay extra to make their trips more sustainable.Crucially,luxury travellers also have the purchasing power to afford to make their sustainable travel intentions a reality30.+19%1 in 5Bookings for 5-star hotels:Likely to fly in first or business class:(Q1-3 2022 vs 2021,T)

104、(Global average Skyscanner Horizons,December 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond14Back to topBUSINESS AND LEISURE:A POPULAR BLEND6Travelling for work can be a great way to discover new places.Whether its a quick meeting,a conference in a nearby city,or an extend

105、ed international trip,business travel can be an opportunity to encounter people and destinations we might not otherwise think of.Crucially,business travel has the potential to bring large quantities of high spending visitors to a destination throughout the year,and so extending the tourism season in

106、 many cases.And increasingly,more of us are combining work and play taking time out of a business trip to explore locally or adding a holiday onto the end of a conference.But did our corporate travel habits change in 2022?And what are the emerging opportunities for governments and tourism providers?

107、Business travel was disproportionately affected by COVID-19,with global corporate travel spending declining by 56%in 2020.Despite the challenges of the past two years,the sector is now adapting and recovering.Indeed,the value of face-to-face meetings cannot be overstated,and they are unlikely to be

108、completely replaced by online meetings.2021 saw the start of the recovery for the business segment,which grew by 31%compared with 2020 levels31.This rebound in business travel has sparked another trend too:the recovery of so-called blended travel.One in six respondents are likely to take blended tri

109、ps in 2023,according to Skyscanner32.Flexible working,which has been accelerated by the pandemic for many,is one of the contributors to the growth of blended trips.The MICE(Meetings,incentives,conferences,and exhibitions)industry is also highlighting opportunities for potential attendees to extend t

110、heir stay.Euromonitor forecasts that global spending by travellers combining business with leisure should more than double between 2021 and 2027 from US$150 billion to about US$360 billion33.The popularity of blended travel can also be seen in payment data.On Trip.Biz,travellers are increasingly sel

111、ecting both Personal Travel(for personal spending)and Mixed Payments(to supplement corporate budgets with personal funds).In 2022,bookings for personal flights increased by 22%in comparison to 2021 and by 33%compared to pre-pandemic,with a similar trend in accommodation bookings.The number of Mixed

112、Payment bookings has increased by a staggering 954%since 201934.A World In Motion:Shifting consumer travel trends in 2022 and beyond15Back to topFor employees,combining work and leisure can make trips more affordable,as components of the journey are covered by an employer.They can use those savings

113、to spend in the destination,thereby bringing in more revenue to the local economy.For the employer,allowing staff to combine leisure and business trips can result in higher employee satisfaction and greater workforce retention.A Trip.Biz survey reported that nearly 70%of travel managers are supporti

114、ve of the idea of mixing leisure with business trips.Since the pandemic,the rise in blended travel may have contributed to the increase in the overall average length of stay for travellers.In 2019,the average duration for a round-trip booked on T was nine days.In 2022,it increased to around 14 days.

115、Data from ForwardKeys shows a similar trend,with the average length of stay up from 11 days in 2019 to 14 days in 2022(based on arrivals from January to December 2022).The share of long stays(a fortnight or more)jumped from 20%of all bookings in 2019 to 26%in 2022,although this trend varied across d

116、ifferent world regions,with considerably larger increases in Asia-Pacific and North America compared to regions like the Caribbean and the Middle East35.To take advantage of this growing trend towards blended trips,several governments across the world are introducing specialist visas.Known as digita

117、l nomad visas,these allow overseas visitors to work remotely in a country for an extended period,usually tax-free.Barbados,for example,rolled out the Barbados Welcome Stamp,allowing people to live and work remotely there for 12 months without being subject to local income tax regulations36.In Europe

118、,the Spanish government is introducing its own Digital Nomad visa in 202337.1 in 6Likely to take a blended trip in 2023:(Skyscanner Travel Trends 2023)The average duration for a round-trip booked on T$150BN9 days$360BN14 days20222(Euromonitor forecast,US$)Global spending by travellers com

119、bining business with leisure Average length of stayA World In Motion:Shifting consumer travel trends in 2022 and beyond16Back to topTHE SUSTAINABLE TRAVELLER7According to WTTCs Environmental and Social Research(ESR),in 2019,Travel&Tourism accounted for 8.1%of greenhouse gas emissions worldwide,and t

120、he sector is ramping up efforts to reduce its footprint38.In October 2022,members of ICAO(the International Civil Aviation Organisation)agreed to pursue a net-zero aviation sector by 205039;a testament to the growing resolve to make travel greener.The pandemic has played a big role in accelerating t

121、he shift as consumers enjoyed an improvement in air quality following a pause in economic activities and developed intentions to reconnect with the natural environment.However,the absence of travel has also emphasised its importance,and the desire to travel remains very strong.Hence,sustainable trav

122、el,which combines both of these crucial elements,has gained momentum.For travel providers,this represents an opportunity to decouple their growth from emissions and further reduce their emission intensity which is already on a downward trajectory falling by an average rate of 2.3%annually since 2010

123、40.Its perhaps unsurprising,therefore,that 67%of the respondents in the T Group Sustainable Travel Consumer Report cited the pandemic as one of the reasons they felt compelled to explore sustainable travel41.The T survey also reported a strong commitment among travellers to reduce their carbon footp

124、rint.More than half(59%)had opted for some form of sustainable travel in recent years,69%of travellers are actively(always or occasionally)seeking sustainable travel options,and three quarters(75%)stated a desire to choose sustainable travel options in future.More than half(59%)were either already p

125、aying to offset their carbon emissions or willing to consider such products if the price was right.The trend appears to be growing among corporate travellers too.American Express Global Business Travel a major player in the business travel segment has used carbon credits to help offset the flights t

126、aken by its employees since 201942.Others are increasingly following suit.In a Trip.Biz survey,53%of business travellers said they had made a conscious effort to adopt more sustainable practices during their trips.Their efforts ranged from reducing water use at hotels to bringing their own reusable

127、items such as toothbrushes43.A World In Motion:Shifting consumer travel trends in 2022 and beyond17Back to topSince June 2022,T in collaboration with CHOOOSE,a global climate technology company has offered consumers the option to purchase carbon offsets when booking a flight.Since the option was add

128、ed,its uptake has grown at an average of 33%each month,and most(85%)of the purchases were made by consumers booking international flights.This typically adds 4.7%to the cost of their airfare.The trend is evidence that some consumers are now actively taking steps to help reduce their carbon footprint

129、,even when it costs extra.More than half(51%)of those opting to help offset their emissions were based in the UK,Germany and the US44.Sustainability is not just about the climate.Travel has an impact on communities too.Today,more people are choosing to purchase locally sourced products when they tra

130、vel,and actively plan their travel itineraries to include activities that support local economies.There is also a growing interest in the Circular Economy as travellers attempt to reduce,reuse,and recycle their travel items.In a recent YouGov survey,almost half(48%)of global respondents said that it

131、 is important for them to choose travel companies that have a strong sustainability policy that supports local communities as well as protecting the planet45.As the barriers to sustainable travel diminish,this trend should continue,and the sector has already begun responding.Travalyst is one example

132、.This not-for-profit sustainable travel alliance between the biggest industry players,including T,B,Skyscanner,Tripadvisor and Visa,has a goal of bringing credible and consistent sustainability information to both travellers and travel companies so they can make better decisions46.Desire to choose s

133、ustainable travel in the futureActively seeking sustainable travel optionsChosen some form of sustainable travel in recent yearsAlready paying to offset their carbon emissions or willing to consider such products if the price was right75%59%59%69%(T Group Sustainable Travel Consumer Report,2022)A Wo

134、rld In Motion:Shifting consumer travel trends in 2022 and beyond18Back to topWILL OUR PANDEMIC BOOKING HABITS LAST?8Travellers may remember 2020 and 2021 for the uncertainties that dogged their travel plans.The lack of a coordinated response to COVID-19 and a patchwork of travel restrictions likely

135、contributed to a general sense of confusion.Travellers had to understand the status of border closures,and requirements on quarantines and vaccinations,while pre-departure tests became an additional hassle for many.Staff shortages in the summer of 2022 across many countries also prompted airlines to

136、 cancel flights,and airports to restrict capacity,which is likely to have further weakened peoples confidence.Flexible booking and payment optionsWith this much uncertainty,the demand for flexible bookings boomed.Many travellers wanted the task of amending flight and hotel dates to be less costly an

137、d cancelling bookings to be effortless.They were also more willing to spend on travel insurance that covered flight cancellations.In the US,for instance,according to Phocuswright,13%of survey respondents selected a simple policy for making cancellations or changes as a reason for their choice of fli

138、ght booking method in 2021.This proportion increased to 20%in 2022.For accommodation bookings,16%of respondents in 2021 selected it as one of the reasons for their choice of booking method.In 2022,this rose to 22%47.Cost and convenience remained the chief drivers of booking method choice,but demand

139、for flexible booking grew,too.Additionally,in China,evidence for the increased popularity of flexible booking is to be found in the purchasing of hotel booking vouchers on Ctrip.Normally redeemable up to six months after their purchase and refundable if unused,they provide flexibility in a market st

140、ill reeling from the pandemic.In 2022,uptake of vouchers increased by 34%compared to 2021,and by 71%when compared to 2019.Travellers between the ages of 22 and 42 were the main buyers of these flexible vouchers,accounting for three-quarters of sales48.Furthermore,the insurance provider,Allianz Partn

141、ers,reported a significant increase in consumers intention to purchase travel insurance for upcoming trips from 21%in 2019 to 55%in 202249.This data complements the findings of a Tripadvisor survey which stated that 78%of travellers believed flexible cancellation was essential for future trips50.A W

142、orld In Motion:Shifting consumer travel trends in 2022 and beyond19Back to topFlexible payments mattered to travellers too.Innovations in the payments sector have created an array of payment methods,such as Apple Pay51,the mobile payments solution,and buy now,pay later(BNPL)options.Some offer faster

143、 payment,while others allow customers to spread travel costs.A wider array of payment choices means travellers can pick the most convenient option.An Amadeus survey,for example,found that 75%of travellers were more likely to pick a BNPL option to fund their trips52.In the UK,94%of travel and aviatio

144、n representatives in an ECOMMPAY survey reported a growth in the use of this method53.While the sector is returning to pre-COVID normality,demand for flexibility remains.Many travellers still place a high value on being able to amend and cancel their bookings.That said,this demand is likely to fall

145、in due course.As memories of the pandemic fade and concerns about inflation grow,this may lead consumers to prioritise other factors such as cost over flexibility.It remains to be seen how travel providers strike a balance between demand and affordability,and the high operational costs associated wi

146、th providing flexible bookings.Travel&Tourism providers should respond and remain agile as the world inevitably changes again.A return to longer booking windowsRestrictions and uncertainties also contributed to an increase in short booking windows,with travellers dissuaded from making long-term plan

147、s.However,a resurgence in traveller confidence in 2022 has ushered in the return of longer booking windows.A recent TripAdvisor survey,for instance,reported that nearly half of respondents were planning trips three to six months in advance of their departure date.Travellers in the US and the UK were

148、 more likely to be long-term planners than their Japanese counterparts,perhaps due to the delay in Japan reopening its borders54.On the T platform,meanwhile,the average consumer booked their flight 32 days in advance of their take-off date before the pandemic.In 2021,this fell to just 16 days.Howeve

149、r,in 2022,the booking window for flights on the platform recovered to 27 days in advance55.ForwardKeys has also witnessed a strong shift away from short lead times.In Europe,short flight booking windows(within two weeks of travel)in 2022 accounted for 23%of all arrivals,down from 30%in 2021 and even

150、 lower than the 27%share in 201956.According to a Phocuswright survey,in the US,28%of air bookings were made less than two weeks prior to departure in 2019.That share increased to 40%in 2020 but had already fallen back to 32%by 202157.Accommodation bookings also show a similar trend of the return to

151、 longer average lead times 11 days in advance of arrival in 2022 as opposed to eight days in advance in 202158.In comparison,in China,which historically has shorter booking windows,longer lead times have struggled to gain traction.Ctrip reported that 71%of flight bookings and 91%of hotel bookings we

152、re made less than a week before the day of travel in 2022,a trend unchanged since the beginning of the pandemic59.The continued COVID-related uncertainties in the country were a leading factor behind this.21%32 days78%55%16 days27 days20192019Of travellers see flexible cancellation as essential for

153、future trips202220212022(Allianz Partners,2022)(T,2022)(Tripadvisor,2022)Intention to purchase travel insuranceFlight booking windowsA World In Motion:Shifting consumer travel trends in 2022 and beyondTOP DESTINATIONS A World In Motion:Shifting consumer travel trends in 2022 and beyond21Back to top2

154、022 saw both the emergence of new destinations and the return of old favourites.Whether it was the World Cup in Qatar or the Eurovision Song Contest in Italy,many of us flocked to see culture,sport,beaches,cities and wildlife.But which were the most-visited destinations?Data from global travel provi

155、ders gives us a glimpse into peoples holiday bookings in 2022.Due to remaining fears around COVID-19 and travel restrictions,2021 was a year of domestic re-discovery,as identified in a previous report jointly published by WTTC and T Group in 202160.And while domestic trips have continued to increase

156、,2022 marked the return of international travel.The removal of COVID-era restrictions in many countries around the world allowed people to travel to much-anticipated foreign destinations.As a result,overnight international arrivals across the globe are expected to have more than doubled(109%annual g

157、rowth)in 2022 compared to 2021,reaching 62%of pre-pandemic levels61.Some parts of the world bounced back faster than others.Although the Asia-Pacific region experienced a return of international visitors,with estimated annual growth of 280%in 2022,the picture was mixed at a local level.Southeast Asi

158、a witnessed the strongest annual growth of overnight international arrivals with an almost 13-fold estimated increase.In Northeast Asia,international arrivals are only expected to have increased by 28%,as many of these countries retained pandemic restrictions for longer than others(notably China)62.

159、Booking data from T also shows the strong performance of international travel in 2022.International flight bookings on the platform increased more than sevenfold in 2022 compared to 2021 a recovery to 75%of 2019 levels.In the same period,international accommodation bookings increased by 233%,reachin

160、g 73%of 2019 volumes63.Transatlantic travel between Europe and the US has also bounced back strongly.Bookings on T for US hotels by British travellers increased by 382%in 2022,while bookings for European hotels by American travellers increased by 111%.In general,travellers flocked to familiar intern

161、ational favourites,indicating a return to pre-pandemic itineraries.Flights and accommodation bookings on T reveal the Top 20 global destinations in 2022,as seen in the Bookings map on the following page.A city of note is Doha,Qatars capital.It became one of the most popular destinations,particularly

162、 at the end of 2022 as it welcomed football fans for the World Cup.In the weeks leading up to the event,flight bookings to Doha rose consistently at an average rate of around 20%on T,which represents an increase of 570%over the same period in 2021 and an increase of 420%over pre-pandemic volumes in

163、2019.64 On Skyscanner,the city emerged as the top destination worldwide in 202265.According to WTTCs latest cities economic impact research,10 out of 82 global cities(included in the analysis)are expected to surpass 2019 levels in 2022 in terms of direct Travel&Tourism GDP.In addition to Doha,these

164、are-in order of growth-Warsaw,Sanya,Orlando,Rio De Janeiro,Las Vegas,Miami,Johannesburg,Lisbon and Antalya66.What were the most booked travel hotspots in 2022?HalifaxBostonJacksonvilleAmmanDohaManilaChengduSingaporeHyderabadNewcastleYogyakartaIzmirBariZagrebGothenburgHelsinkiGlasgowManaguaMexico Cit

165、yCuritibaMonterreyCharlotteMinneapolisSt LouisThe AmericasEMEAAsia-PacificA World In Motion:Shifting consumer travel trends in 2022 and beyond22Back to topLONDONBANGKOKHO CHI MINH CITY HONG KONGTOKYOMILANISTANBULDUBAIAMSTERDAMPARISBARCELONAMADRIDNEW YORKSEOULSINGAPOREBALISYDNEYMACAUMANILAKUALA LUMPU

166、RTop destinations:2022 bookingsAccording to flight and accommodation bookings on TFastest growing destinationsThe cities that saw the largest increase in Skyscanner searches in 2022 vs 2019 by regionA World In Motion:Shifting consumer travel trends in 2022 and beyond23Back to topWith international t

167、ourism back on track,many travellers around the world are eagerly planning their trips for 2023.By the end of December,for instance,forward flight bookings for the three months to March 2023 were just 5%below 2019 levels in the Middle East,just 8%below the same period in 2019 in Africa,13%below in t

168、he Americas,and just 17%below in Europe67.Search data for hotels(via T)and flights(via Skyscanner)in December gives us a glimpse into where people plan to travel in 2023,as seen in the map below.In the Americas,hotel searches suggest that travellers have their sights set on the US,Canada,Brazil,New

169、Zealand,China,Japan,Thailand,Malaysia,Qatar and the UK.In Europe,the Middle East and Africa,the most-searched destinations for hotel stays include the UK,France,Spain,Portugal,Turkey,Saudi Arabia,the UAE,Thailand,and the US.In the Asia Pacific region,travellers searched for hotels in Japan,China,Sou

170、th Korea,Thailand,Malaysia,Singapore,Indonesia,Australia,Fiji and the US68.According to Skyscanner,the top searches for flights in the Americas were to Canada,the US,Mexico,Brazil and India.In Europe,the Middle East and Africa,travellers looked for flights to the UK,France,Spain,Italy and the US.In

171、Asia and the Pacific,popular flight destinations included Japan,South Korea,Thailand,Vietnam and Australia69.As much of the world returned to travelling abroad,one market remained largely closed:China.Before the pandemic,China was the largest source of outbound spending,accounting for 15%of the glob

172、al total.In 2022,however,outbound travel from the country remained dormant due to the remaining COVID-19 restrictions.This is likely to change in 2023.On 26th December 2022,Chinas government announced the reopening of its borders and the removal of quarantine requirements for travellers.According to

173、 data from Ctrip,searches for outbound travel from mainland China surged tenfold within just half an hour of the announcement marking a three-year peak.Some of the most popular destinations for the Chinese New Year holiday period,based on searches thoughout December,were:Australia,Hong Kong,Japan,Ma

174、cau,Malaysia,Singapore,South Korea,Thailand,the UK,and the US70.For 2023 in general,the most popular dream destinations among Ctrip users are:Australia,Austria,Canada,France,Fiji,Germany,Iceland,Indonesia,Italy,Japan,Malaysia,the Maldives,Qatar,Singapore,South Korea,Spain,Thailand,the UK,and the US.

175、The AmericasEMEAAsia-PacificUKCANADAUSAMEXICOBRAZILFLIGHTSHOTELSFRANCESPAINITALYTURKEYINDIASOUTH KOREAJAPANVIETNAMMALAYSIAQATAR SAUDI ARABIAUAESINGAPORETHAILANDINDONESIAAUSTRALIAFIJINEW ZEALANDCHINAPORTUGALWhat are the most searched dream destinations for 2023?Top destinations:2023 searches by regio

176、nAccording to hotel searches on T and flight searches on SkyscannerA World In Motion:Shifting consumer travel trends in 2022 and beyond24Back to top2022 was a positive year for the Travel&Tourism sector,and for international travel in particular,as COVID-19 restrictions continued to ease around the

177、world.Several challenges lay ahead through 2023,but despite current inflation-driven economic woes and geo-political risks,together with the ongoing issues of staff shortages and capacity constraints within the sector,consumers desire to travel remains unabated.In fact,most of us are still putting h

178、olidays near the top of our discretionary spending priorities,preferring to economise in other areas.Last year saw a return to some traditional pre-pandemic trends among consumers,such as a renewed interest in visiting cities and booking their trips further in advance.However,the pandemic has also r

179、esulted in the emergence of new trends and accelerated older ones.These include the growing influence of social media on decision-making,the desire for flexible booking policies and payment options when booking a trip,and an increased tendency towards trips that blend work and leisure.Interest in su

180、stainable travel remains strong,while the luxury segment has maintained its resilience.Understanding and embracing these latest trends in an ever-changing world should enable businesses,governments and communities to adapt and deliver authentic and memorable travel experiences whilst prioritising su

181、stainable,inclusive and resilient growth that benefits people and planet.CONCLUSIONA World In Motion:Shifting consumer travel trends in 2022 and beyond25Back to topACKNOWLEDGEMENTSAUTHORS AND EDITORSNejc JusHead of ResearchWorld Travel&Tourism CouncilJonathan MitchamSenior Research AnalystWorld Trav

182、el&Tourism CouncilChok TseringJunior Research AnalystWorld Travel&Tourism CouncilCONTRIBUTORSBo Sun Chief Marketing Officer,T GroupPluto Peng Head of Global PR,T GroupDanna Yili Director of Global PR,T GroupVerra Wang Senior PR Manager,T GroupMatt Bradford Industry Communications&Strategic Insights

183、Lead,SkyscannerMujahidul Hossain Senior Business Analyst,T GroupColin Xue Data Analyst,T GroupCallum Smith Chief Editor,T GroupScott Rosenberger Global Transportation,Hospitality&Services Sector leader,Deloitte GlobalAdele Labine-Romain Travel,Hospitality&Leisure Sector leader,Deloitte AustraliaTere

184、sa Solis Tourism and Regional Development director,Deloitte S-LATAMMaggie Rauch Transportation,Hospitality&Services Research,lead,Deloitte GlobalUpasana Niranjan Naik Transportation,Hospitality&Services Research,senior analyst,Deloitte GlobalMeghan Gragtmans Global Consumer Industry Marketing leader

185、,Deloitte GlobalMolly Campbell Global Transportation,Hospitality&Services Sector,specialist,Deloitte GlobalDESIGNAndrew CurrieDesigner,World Travel&Tourism CouncilT Group is a leading global travel service provider comprising of T,Ctrip,Skyscanner,and Qunar.Across its platforms,T Group helps travell

186、ers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources,and an advanced transaction platform consisting of apps,websites an

187、d 24/7 customer service centres.Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,T Group has become one of the best-known travel groups in the world,with the mission“to pursue the perfect trip for a better world”.Find out more about T Group here:Group.TAbout DeloitteDeloitte refers to o

188、ne or more of Deloitte Touche Tohmatsu Limited,a UK private company limited by guarantee(“DTTL”),its network of member firms,and their related entities.DTTL and each of its member firms are legally separate and independent entities.DTTL(also referred to as“Deloitte Global”)does not provide services

189、to clients.In the United States,Deloitte refers to one or more of the US member firms of DTTL,their related entities that operate using the“Deloitte”name in the United States and their respective affiliates.Certain services may not be available to attest clients under the rules and regulations of pu

190、blic accounting.Please see to learn more about our global network of member firms.Copyright 2023 Deloitte Development LLC.All rights reserved.The Voice of Travel&Tourism.WTTC promotes sustainable growth for the Travel&Tourism sector,working with governments and international institutions to create j

191、obs,to drive exports and to generate prosperity.Council Members are the Chairs,Presidents and Chief Executives of the worlds leading private sector Travel&Tourism businesses.For further information,please visit:WTTC.orgA World In Motion:Shifting consumer travel trends in 2022 and beyond26Back to top

192、Endnotes1 WTTC 2022 Economic Impact Research.https:/wttc.org/research/economic-impact2 Deloitte,2022,Global State of the Global Consumer Tracker.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value https:/ T Group,2022,Sustainable Travel Consumer Repo

193、rt 2022.Available at:https:/ Meta Inc,2022,Quarterly earnings.https:/ 6 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ T data8 Ctrip data9 YouGov,June 2022,Youth of today,travel of tomorrow.https:/ Euromonitor International,Travel 2023 edition11

194、 ForwardKeys,2022,The 2022 Most Visited Destinations Report.https:/ WTTC,2022,Cities Economic Impact Report 2022:City Travel is Back.https:/research.wttc.org/cities-economic-impact13 Deloitte,2022,Global State of the Global Consumer Tracker.https:/ T data15 Skyscanner,May 2022,Skyscanner Horizons:Tr

195、avels resilience and trends shaping recovery.https:/ Tripadvisor,August 2022,Travel Beats Survey Results17 Skyscanner,May 2022,Skyscanner Horizons:Travels resilience and trends shaping recovery.https:/ Deloitte,2022,Getting Back to Getaways:2022 Deloitte summer travel survey.https:/ 19 STR data20 IA

196、TA,December 2022,Global Outlook for Air Travel:Sustained Recovery Amidst Strong Headwinds.https:/www.iata.org/en/iata-repos-itory/publications/economic-reports/global-outlook-for-air-transport-december-2022/21 T data22 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers re

197、define value.https:/ Tripadvisor,August 2022,Travel Beats Survey Results24 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ Euromonitor Internati

198、onal,Travel 2023 edition 27 ForwardKeys,2022,The 2022 Most Visited Destinations Report.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ T data30 Virtuoso,2022,Overheard at Virtuoso Travel Week:Our Trend Report.https:/ 31 WTTC 2022 Economic

199、 Impact Research.https:/wttc.org/research/economic-impact32 Skyscanner,November 2022,Travel Trends 2023:The year of price-driven decisions.https:/ Euromonitor International,Travel 2023 edition34 Trip.Biz,2021-2022,Corporate Travel Management White Paper.https:/ ForwardKeys data,2023 36 Visit Barbado

200、s:https:/www.visitbarbados.org/barbados-welcome-stamp37 Forbes,2022,Digital Nomads Alert:Spain Set to Launch New Visa in 2023.https:/ WTTC Environmental&Social Research data.https:/wttc.org/Portals/0/Documents/Infographics/WTTC-Environmental-and-Social-Re-search-NovemberReveal-271122.pdf39 ICAO,2022

201、,ICAO welcomes new net-zero 2050 air industry commitment.Available at:https:/www.icao.int/Newsroom/Pages/ICAO-welcomes-new-netzero-2050-air-industry-commitment.aspx(Accessed:October 7,2022)40 WTTC Environmental&Social Research data.https:/wttc.org/Portals/0/Documents/Infographics/WTTC-Environmental-

202、and-Social-Re-search-NovemberReveal-271122.pdf41 T Group,2022,Sustainable Travel Consumer Report 2022.Available at:https:/ AMEX Global Business Travel,2022,Business travel in 2022 and beyond:Key trends for corporate travel and meetings managers.https:/ World In Motion:Shifting consumer travel trends

203、 in 2022 and beyond27Back to top43 Trip.Biz,2021-2022,Corporate Travel Management White Paper.https:/ T data45 YouGov survey,November 202246 Travalyst:https:/travalyst.org/about/47 Phocuswright,October 2022,U.S.Consumer Travel 2022:Shopping and Booking.https:/ 48 Ctrip data49 Allianz Partners,2022,S

204、tates of Mind.https:/www.allianz- 50 Tripadvisor,2022,Travel Beats Survey Results51 Apple Pay is a trademark of Apple Inc.,registered in the U.S.and other countries.52 Amadeus,2022,Consumer travel spend priorities 2022:How fintech is supporting industry renewal.https:/ ABTA,2022,The pros and cons of

205、 BNPL in the travel industry.https:/ Tripadvisor,2022,Travel Beats Survey Results55 T data56 ForwardKeys data 57 Phocuswright,October 2022,U.S.Consumer Travel 2022:Shopping and Booking.https:/ 58 T data59 Ctrip data60 WTTC&T,2021,Trending in Travel:Emerging consumer trends in Travel&Tourism in 2021

206、and beyond.https:/ Oxford Economics,2022,Global Travel Service:International Arrivals.https:/ Oxford Economics,2022,Global Travel Service:International Arrivals.https:/ T data64 T data 65 Skyscanner data 66 WTTC 2022 Cities Economic Impact Research.https:/research.wttc.org/cities-economic-impact 67

207、ForwardKeys data68 T data69 Skyscanner data70 Ctrip dataIMAGESCover Karl Magnuson,UnsplashP1 Karl Magnuson,UnsplashP2 Louis Hansel,UnsplashP3-4 Johan Mouchet,UnsplashP5 Austin Distel,UnsplashP7 Alex Bracken,UnsplashP9 Jakob Owens,UnsplashP11 Allgo,UnsplashP13 Dmitrii D,ShutterstockP14 Airfocus,Unspl

208、ashP16 Kimo,UnsplashP18 Anete Lusina,UnsplashP20 Christopher Czermak,UnsplashP24 Alessia Cocconi,UnsplashW T TC S T R AT EG I C PA RT N E R S World Travel&Tourism Council:A World in Motion January 2023.All rights reserved.The copyright laws of the United Kingdom allow certain uses of this content wi

209、thout our(i.e.the copyright owners)permission.You are permitted to use limited extracts of this content,provided such use is fair and when such use is for non-commercial research,private study,review or news reporting.The following acknowledgment must also be used,whenever our content is used relyin

210、g on this“fair dealing”exception:“Source:World Travel and Tourism Council:A World in Motion January 2023.All rights reserved.”If your use of the content would not fall under the“fair dealing”exception described above,you are permitted to use this content in whole or in part for non-commercial or com

211、mercial use provided you comply with the Attribution,Non-Commercial 4.0 International Creative Commons Licence.In particular,the content is not amended and the following acknowledgment is used,whenever our content is used:“Source:World Travel and Tour-ism Council:A World in Motion January 2023.All rights reserved.Licensed under the Attribution,Non-Commercial 4.0 International Creative Commons Licence.”You may not apply legal terms or technological measures that legally restrict others from doing anything this license permits.In partnership with:

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