1、What do consumers think of new food/drink innovation?:A Mintel Purchase Intelligence explorationProducts recently featured at Mintels Big Conversation Australia:Unwrapping indulgence in food/drinkHammonds Chicken&Waffles Milk Chocolate with Maple SyrupWhat do consumers think of this product?USA$3.49

2、 USDof US consumers would try this product (vs chocolate confectionery category benchmark of 50%)“Chicken and waffle flavored chocolate sounds so gross.When you think of maple syrup on chicken it gives me the ick.”Female,Northeast,18-34COUNTRYPRICE31%Source:Mintel Purchase IntelligenceMicheles Grano

3、la Maple Pecan,Oat&Nut ButterWhat do consumers think of this product?USA$11.99 USDof US consumers perceive this product to be an indulgent treat(vs nut spreads category benchmark of 50%)“It looks good,and something I would like to try,but it doesnt say its organic.Would add more value to the product

4、 in my eyes.”Male,West,18-34COUNTRYPRICE58%Source:Mintel Purchase IntelligenceToodaloo Smoke Show Adaptogenic Trail MixWhat do consumers think of this product?USA$8.99 USDof US consumers would buy this product (vs snack mixes category benchmark of 40%)of US consumers perceive this product to be uniq

5、ue(vs snack mixes category benchmark of 45%)COUNTRYPRICE36%68%Source:Mintel Purchase IntelligenceFillos Walking Tamales Mexican Chocolate Almond Corn BarWhat do consumers think of this product?USA$2.50 USDof US consumers perceive this product to be unique(vs corn based snack category benchmark of 46

6、%)COUNTRYPRICE65%Source:Mintel Purchase Intelligence“First of all,I love tamales.I love the package and design.Especially the man.It draws you in and catches the eye.”Male,South,35-54Olipop Strawberry Vanilla Sparkling TonicWhat do consumers think of this product?USA$2.70 USDof US consumers would tr

7、y this product (vs carbonated soft drinks category benchmark of 41%)COUNTRYPRICE43%Source:Mintel Purchase Intelligence“It has many wholesome and natural ingredients.It is low in calories without artificial sweetners and looks tasty.”Female,South,55+Hope and Sesame Unsweetened Vanilla Sesame MilkWhat

8、 do consumers think of this product?USA$3.99 USDof US consumers would buy this product (vs plant based drinks category benchmark of 30%)COUNTRYPRICE44%Source:Mintel Purchase Intelligence“I would like to see how it would taste.I do use almond milk all the time so this would be great to try.It would g

9、o good on cold cereal.”Female,South,55+Lotus Biscoff Belgian Milk Chocolate with Biscoff Cookie ButterWhat do consumers think of this product?USA$3.48 USDof US consumers would buy this product (vs chocolate tablets category benchmark of 37%)COUNTRYPRICE54%Source:Mintel Purchase Intelligence“I love b

10、iscoff cookies and would love to try them dipped in chocolate if available in my stores.”Female,South,35-54Acid League Blueberry Pomegranate Living BalsamicWhat do consumers think of this product?USA$7.99 USDof US consumers perceive this product to be exciting(vs dressings and vinegar category bench

11、mark of 43%)COUNTRYPRICE52%Source:Mintel Purchase Intelligence“Its an interesting blend of ingredients thats sure to please.Great artwork on the bottle and the upper end makes it look very exclusive and expensive.“Living Vinegar With the Mother”that is printed on the bottle is a head scratcher that

12、could use some expanation.”Male,South,55+Reeses Drizzled PopcornWhat do consumers think of this product?USA$6.98 USDof US consumers perceive this product to be fun(vs popcorn category benchmark of 56%)COUNTRYPRICE68%Source:Mintel Purchase Intelligence“Reeses peanut butter flavored popcorn is the rea

13、son we have taste buds.I dont eat popcorn usually but I would eat this all day every day.”Female,South,35-54Arnotts Tim Tam Butterscotch&Cream Flavour BiscuitsWhat do consumers think of this product?Australia$4.00 AUDof Australian consumers would buy this product(vs sweet biscuits/cookies category b

14、enchmark of 36%)COUNTRYPRICE54%Source:Mintel Purchase Intelligence“I am a big fan of Tim Tams,even though I dont have them often.Every time we have them,it feels like a special occasion,so having a special flavor/variety of them as well would make it just that more special.”Male,NSW,16-34Cadbury Car

15、amilk Marvellous Creations Jelly Popping Candy Beanies in Caramelised White ChocolateWhat do consumers think of this product?Australia$5.50 AUDof Australian consumers would try this product(vs chocolate tablets category benchmark of 48%)COUNTRYPRICE64%Source:Mintel Purchase Intelligence“I love the o

16、ther caramilk products and to combine it with marvellous creations is a great idea and I will definitely be looking out for this.”Male,QLD,16-34Melbourne Cocoa.Dark Malt Honeycomb Chocolate BarWhat do consumers think of this product?Australia$11.00 AUDof Australian consumers would buy this product(v

17、s chocolate tablets category benchmark of 35%)COUNTRYPRICE24%Source:Mintel Purchase Intelligence“It looks really yummy!but its very highly priced,I dont think Id consider the taste worth the cost.”Female,VIC,16-34Coles Joyful Low Sugar Strawberry Cheesecake Muesli BarsWhat do consumers think of this

18、 product?Australia$5.50 AUDof Australian consumers would buy this product(vs snack/cereal/energy bar category benchmark of 30%)COUNTRYPRICE36%Source:Mintel Purchase Intelligence“The strawberry cheesecake flavour sounds really delicious and that it will make a really good bar to try.The picture on th

19、e packet makes it look really delicious as well and also that you will get a lot for your money.”Female,NSW,16-34Frooze Balls Peanut Butter&Jelly Vegan Energy BallsWhat do consumers think of this product?Australia$8.50 AUDCOUNTRYPRICESource:Mintel Purchase Intelligence“Looks like a great treat,but i

20、s the jelly part just jam?As Americans refer to jam as jelly.So will buy this just to try.”Male,NSW,55+“Im not a fan of jelly and I feel like the price is a lot for such a basic product.Its definitely different but the ingredients are basic.”Female,QLD,16-34Health Guru Bangkok Sriracha Cauliflower P

21、uffsWhat do consumers think of this product?Australia$2.99 AUDCOUNTRYPRICESource:Mintel Purchase Intelligence“Something different and worth a try.Looks like they may be a healthier option in snack foods.Interested to taste the flavor of cauliflower.”Male,QLD,55+of Australian consumers perceive this

22、product to be fun(vs vegetable snacks category benchmark of 38%)53%The No Nasties Project 50%Less Sugar Cinnamon DonutsWhat do consumers think of this product?Australia$5.40 AUDCOUNTRYPRICESource:Mintel Purchase Intelligence“I like that there is 50%less sugar,but for breakfast I prefer to have a mea

23、l without sugar at all.”Female,WA,16-34of Australian consumers perceive this product to be an indulgent treat(vs cold cereals category benchmark of 42%)65%Monday Distillery PalomaWhat do consumers think of this product?Australia$24.99 AUD(4 pack)COUNTRYPRICESource:Mintel Purchase Intelligence“The la

24、belling looks intriguing and I like that it is non-alcoholic but still looks like a alcoholic drink.A lot of non alcoholic drinks are very sugary I would only drink on special occasions though as the price is quite high.”Female,NSW,35-54of Australian consumers would try this product(vs carbonated so

25、ft drinks catgeory benchmark of 36%)20%ReDrinks ReLax Calm and Clear Peach TeaWhat do consumers think of this product?Australia$25.00 AUD(4 pack)COUNTRYPRICESource:Mintel Purchase Intelligence“I am aware that this is a health tonic type of drink.Ashwaghanda is great for stress relief and a calming t

26、ype of drink.However,at the stated price there are so many other products you can purchase like a bottle of natural herbs to do a better job.There would be sugar in this type of drink I would imagine and therefore the health benefits would not be that great.”Female,VIC,55+of Australian consumers per

27、ceive this product to be premium(vs iced tea category benchmark of 38%)44%Noshu Milk Chocolate Wafer CrispWhat do consumers think of this product?Australia$6.50 AUDCOUNTRYPRICESource:Mintel Purchase Intelligence“Im a big advocate for the brand Noshu.Chocolate that has less sugar tends to make you fe

28、el less guilty.Their brand always makes amazing products as well.Also has the green frog certified on the packaging which makes me feel a lot better about buying this brands products.”Female,NSW,16-34of Australian consumers would buy this product(vs non individually wrapped chocolate pieces category

29、 benchmark of 34%).38%We Rub You Gochujang Korean Hot SauceWhat do consumers think of this product?Australia$14.00 AUDCOUNTRYPRICESource:Mintel Purchase Intelligence“Love hot sauce,and really like the package and wording.”Male,VIC,16-34of Australian consumers perceive this product to be fun(vs table

30、 sauces category benchmark of 35%)42%About MintelMintel is the expert in what consumers want and why.As the worlds leading market intelligence agency,our analysis of consumers,markets,product innovation and competitive landscapes provides a unique perspective on global and local economies.Since 1972,our predictive analytics and expert recommendations have enabled our clients to make better business decisions faster.Our purpose is to help businesses and people grow.To find out how we do that,visit .