1、The“MARCO Research:Post Covid Consumer Behaviour II”survey carried out by the leading global communication agency MARCO to track consumer trends in 14 key markets.Including the main European markets(UK,Germany,France,Italy,Spain and Portugal);key markets in Africa(Morocco,South Africa,Kenia and Ivor

2、y Coast)and Latin America(Mexico,Brazil,Colombia)and the USA.The fieldwork was carried out from May to June 2022 with a total sample of 14,200 consumers using online methodology with representative permission marketing based sampling carried out by CINT.M A R C O R E S E A R C H:P O S T C O V I D C

3、O N S U M E R B E H A V I O U R IIMARCO RESEARCH:Post Covid Consumer Behaviour IIThe first study,“MARCO Research:Post Covid Consumer Behaviour”,was carried out in April and May of 2020 in six countries.This second edition includes eight more countries and broadened the scope of topics to include:The

4、 rise in the consumption of responsible brands,The consumption of mediaThe rise of the metaverseThe growth of e-commerceThe use of cryptocurrenciesThe tourism sector and the current driversM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IIMARCO RESEARCH:Post Covid Consu

5、mer Behaviour IIM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGLOBAL DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data7/Have you ever bought something based on the

6、recommendation of an influencer?Latin American and African countries are the most willing to buy products following an influencers recommendationsSpaniards and Italians are the least likely to buy a service or product based on a recommendation from an influencerBrazil and Kenya are the two countries

7、 where influencers have the most convincing powerM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data9/Did you start buying more online since the COVID pandemic started?Respondents from Latin American countries are the most likely to

8、 have started shopping online in the wake of the pandemicMore than half of the people interviewed in Cte dIvoire have not started buying more online in the wake of the pandemicSpain is the European country that has seen the smallest increase in the number of people shopping online after the pandemic

9、M A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data11/Which of the following products do you buy online more than in a physical store?Of the countries surveyed,Colombians are more likely to buy their trips online than in physical sh

10、ops6 out of 10 Spaniards buy their travel tickets on the internetMoroccans and Ivorians are the least likely to book their trips onlineM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data11/Which of the following products do you buy

11、online more than in a physical store?Respondents from Latin American countries are the most likely to buy their clothes onlineMost Americans prefer to buy clothes in physical shops,rather than through e-commerceThe Spanish are the Europeans who buy their clothes online the least M A R C O R E S E A

12、R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGlobal data11/Which of the following products do you buy online more than in a physical store?Respondents from Latin American countries and UK are the most likely to buy their show tickets onlineKenyans are the m

13、ost likely to buy their show tickets online in AfricaThe French are the Europeans who buy their show tickets online the leastM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSEUROPEAN DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U

14、M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSEuropean data6/What makes you choose one product or brand instead of another?Advertising on TVOnline articleOnline advertisingAdvertising on social mediaArticle in a print newspaperAdvertising on radioOutdoor advertising on streetsInfluencersAdve

15、rtising in public transportTV commercials are the channels that most influence European consumers to choose one brand over anotherPublic transport advertisements are the least influential marketing actions for consumers in EuropeInfluencers are the second-least popular choice among European consumer

16、s M A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSEuropean data7/Have you ever bought something based on the recommendation of an influencer?There is a significant generation gap with influencer recommendations.More than half of Generation

17、Z have bought a product based on the recommendation of an influencer.This percentage drops to 13%when we talk about seniorsEuropean women are more likely to buy a product following the recommendation of influencers than menM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R

18、 IITHE RESULTS&MAIN CONCLUSIONSEuropean data9/Did you start buying more online since the Covid-19 pandemic started?People with higher incomes are the most reported to have bought more online after the pandemicOnce again,Generation Z buy more online than they did before the pandemic,with 3 out of 4 s

19、hopping online.M A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSEuropean data11/Which of the following products do you buy online more than in a physical store?Travel tickets are the most popular products for Europeans to buy online,while gr

20、oceries are the least popularThe product that women buy the most online is clothingThe product millennials buy most online is tickets for showsTravelTickets for showsClothes&fashionTickets for concertsBooks&video gamesCell phonesCameras&tech devicesMake-upMedicineGroceriesM A R C O R E S E A R C H:P

21、 O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGERMANY DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGermany data7/Have you ever bought something based on the recommendation of an influencer?German wo

22、men are more likely to buy a product on the recommendation of influencers than menThere is a significant generation gap with influencer recommendations.More than half of Generation Z(71%)have bought a product on the recommendation of an influencer.This percentage drops to 17%when it comes to older g

23、enerationsM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGermany data9/Did you start buying more online since the Covid-19 pandemic started?Generation X is the generation least likely to buy more online now than before the pandemicWith res

24、pect to the rest of the filters,there are no major differences.Both men and women buy more online now than before the pandemicM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSGermany data11/Which of the following products do you buy online m

25、ore than in a physical store?Clothing&fashion is the most popular category of products for Germans to buy online,while groceries are the least popularGeneration Zs most popular shopping item in Germany is clothing,while seniors are more likely to buy trips onlineClothing&fashionBooks&video gamesTick

26、ets for showsCell phonesTravelTickets for concertsCameras&tech devicesMedicineMake-upGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSUK DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS

27、&MAIN CONCLUSIONSUK data7/Have you ever bought something based on the recommendation of an influencer?British women are more likely to buy products on the recommendation of influencers than menMore than half of millennials say they have bought something on the recommendation of an influencer.In cont

28、rast,only 15%of seniors say they haveM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSUK data9/Did you start buying more online since the Covid-19 pandemic started?Contrary to other age segments,85%of seniors say they have not started shoppi

29、ng more online after the pandemicWomen have started to buy online more than men since the pandemicM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSUK data11/Which of the following products do you buy online more than in a physical store?Clot

30、hing&fashion is the most popular category of products for British people to buy online,while medicines are the least popularThe most popular products for British men to buy online are books and video games,while for women,its clothes&fashionThe most popular online shopping item for the British middl

31、e class is tickets for concerts&eventsClothing&fashionTravelTickets for concertsTickets for showsMobile phonesBooks&video gamesCamerasGroceriesMake-upMedicineM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSITALY DATAM A R C O R E S E A R C

32、H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSItaly data9/Did you start buying more online since the Covid-19 pandemic started?Italian women started shopping online more than men since the pandemic startedPeople in southern Italy began shopping online more than

33、people in northern Italy,since the pandemic startedM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSItaly data11/Which of the following products do you buy online more than in a physical store?Travel tickets are the most popular products for

34、 Italian people to buy online,while groceries and medicine are the least popularThe products that Italian women buy the most online are clothes&fashionThe most popular products for Italian seniors to buy online are also clothes&fashion TravelBooks&video gamesTickets for showsTickets for concertsClot

35、hes&fashionMobile phonesCameras&tech devicesMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSItaly data12/Do you buy more second-hand products than before Covid-19?Italian women started buying more second-hand product

36、s than men since the pandemic startedSince the pandemic started,Gen Z Italians have started to buy more second-hand products than other age groupsM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSFRANCE DATAM A R C O R E S E A R C H:P O S T C

37、 O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSFrance data6/What makes you choose one product or brand instead of another?Online articles are the channels that most influence French consumers to choose one brand over anotherHigh-income people say that they are most influenc

38、ed by outdoor advertisements when choosing one product over anotherOnline articleAdvertising on TVOutdoor advertising on streetsOnline advertisingArticle in a print or newspaperAdvertising on radioAdvertising in public transportInfluencersAdvertising on social mediaM A R C O R E S E A R C H:P O S T

39、C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSFrance data7/Have you ever bought something based on the recommendation of an influencer?Unlike in other European countries,French men buy more products based on the recommendation of an influencer than womenNo French seniors

40、have ever bought a product on the recommendation of an influencerM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSFrance data9/Did you start buying more online since the Covid-19 pandemic started?1 in 4 Generation Z respondents say they have

41、 started shopping online more now than before the pandemicOnly 38%of seniors have started shopping online more now than before the pandemicM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSPAIN DATAM A R C O R E S E A R C H:P O S T C O V I D

42、 C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSpain data6/What makes you choose one product or brand instead of another?Commercials on TV are the channels that most influence Spanish consumers to choose one brand over anotherGeneration Z people say that ads on social media such as

43、 Instagram or Facebook are the most influential to them when it comes to choosing one brand over anotherAdvertising on TVOnline advertisingAdvertising on public transportOnline articleArticle in a print or newspaperOutdoor advertising on streetsAdvertising on social mediaInfluencersAdvertising on th

44、e radioM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSpain data9/Did you start buying more online since the Covid-19 pandemic started?Only 45%of Spanish seniors have started shopping online more now than before the pandemic57%of Spaniards

45、 buy more now online than before COVIDM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSpain data11/Which of the following products do you buy online more than in a physical store?Travel tickets are the most popular products for Spanish peop

46、le to buy online,while groceries and medicine are the least popularThe most popular products for the Gen Z to buy online are books and video gamesTravelTickets for showsTickets for concertsBooks&video gamesMobile phonesCameras&tech devicesClothes&fashionMake-upMedicineGroceriesM A R C O R E S E A R

47、C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSPORTUGAL DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSPortugal data6/What makes you choose one product or brand instead of another?Online articles

48、are the channels that most influence Portuguese consumers to choose one brand over anotherPublic transport advertisements are the least influential marketing actions for consumers in PortugalOnline articleAdvertising on TVOnline advertisingInfluencersAdvertising on social mediaArticle in a print or

49、newspaperAdvertising on the radioOutdoor advertising on streetsAdvertising on public transportM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSPortugal data9/Did you start buying more online since the Covid-19 pandemic started?Only 30%of sen

50、iors have started shopping online more now than before the pandemicMillennials are the biggest online shoppers in the post-pandemic periodM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSPortugal data11/Which of the following products do you

51、 buy online more than in a physical store?Travel tickets are the most popular products for Portuguese people to buy online,while groceries and medicine are the least popularThe most popular category of products women buy online are clothes&fashionTravelTickets for showsBooks&video gamesClothes&fashi

52、onTickets for concertsMobile phonesCameras&tech devicesMake-upGroceriesMedicineM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSUS DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIO

53、NSUS data6/What makes you choose one product or brand instead of another?Commercials on TV are the channels that most influence North Americans consumers to choose one brand over anotherGeneration Z people say that recommendations from influencers are the most influential to them when it comes to ch

54、oosing one brand over anotherAdvertising on TVInfluencersOnline articleAdvertising on social mediaOnline advertisingArticle in a print or newspaperAdvertising on the radioOutdoor advertising on streetsAdvertising on public transportM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A

55、V I O U R IITHE RESULTS&MAIN CONCLUSIONSUS data11/Which of the following products do you buy online more than in a physical store?Clothes&fashion is the most popular category of products for American people to buy online,while medicine and make-up are the least popularThe products that seniors buy m

56、ost online are cameras and tech devicesClothes&fashionTickets for concertsTravelBooks&video gamesTickets for showsMobile phonesCameras&tech devicesGroceriesMake-upMedicineM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMAGHREB DATAM A R C O

57、 R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMaghreb data8/Do you feel comfortable giving out personal data in exchange for something free?3 out of 5 Moroccans feel comfortable sharing their personal data in exchange for something for freePeople

58、with lower incomes are more willing to give their personal data in exchange for something for free than those with higher incomesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMaghreb data11/Which of the following products do you buy onlin

59、e more than in a physical store?Clothes&fashion is the most popular category of products for Moroccan people to buy online,while medicine and groceries are the least popularIn Morocco,most products are still purchased in physical shops rather than in e-commerceClothes&fashionMobile phonesBooks&video

60、 gamesCameras&tech devicesTickets for concerts Tickets for eventsTravelTickets for showsMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSUB-SAHARAN AFRICA DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E

61、 R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSub-Saharan Africa data9/Did you start buying more online since the Covid-19 pandemic started?Millennials have been the generation that has started to shop more online following the pandemicPeople with the lowest incomes are the least likely to buy

62、online after the pandemicM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSub-Saharan Africa data12/Do you buy more second-hand products than before Covid-19?People on low incomes are the biggest buyers of second-hand goods after the pandemi

63、cMen buy more second-hand goods after the pandemic than women doM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSKENYA DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSKenya data

64、11/Which of the following products do you buy online more than in a physical store?Mobile phones are the most popular products for Kenyan people to buy online,while medicine and groceries are the least popular Kenyan womens top online purchases are clothes&fashionMobile phonesClothes&fashionTickets

65、for concertsTickets for showsBooks&video gamesTravelCameras&tech devicesMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSSOUTH AFRICA DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R I

66、ITHE RESULTS&MAIN CONCLUSIONSSouth Africa data6/What makes you choose one product or brand instead of another?Commercials on TV are the channels that most influence South African consumers to choose one brand over anotherThere are no major differences by age,gender or income when it comes to which m

67、arketing technique most influences South Africans to choose one brand over anotherAdvertising on TVOnline advertisingAdvertising on social mediaOnline articleAdvertising on the radioOutdoor advertising on streetsInfluencerArticle in a print or newspaperAdvertising on public transportM A R C O R E S

68、E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSIVORY COAST DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSIvory Coast data11/Which of the following products do you buy online more than in a

69、physical store?Mobile phones are the most popular products for Ivorian people to buy online,while make-up and groceries are the least popular The products that women buy most online are clothes&fashionMobile phonesCameras&tech devicesClothes&fashionBooks&video gamesTickets for eventsTickets for conc

70、ertsTickets for showsTravelMedicineMake-upGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSLATAM DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSLatAm data11/Which of t

71、he following products do you buy online more than in a physical store?Clothes&fashion are the most popular products for Latin American people to buy online,while medicine and groceries are the least popular The products that men buy most online are books&video gamesClothes&fashionBooks&video gamesTr

72、avelCameras&tech devicesMobile phonesTickets for showsTickets for concertsMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSLatAm data12/Do you buy more second-hand products than before Covid-19?Generation Z is most wi

73、lling to buy second-hand goods after the pandemicThe Latin American middle class is the most willing to buy second-hand goods after the pandemicM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSBRAZIL DATAM A R C O R E S E A R C H:P O S T C O

74、 V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSBrazil data7/Have you ever bought something based on the recommendation of an influencer?Brazilian women buy more products on the recommendation of an influencer than men do9 out of 10 Brazilians under the age of 25 say they have

75、 bought a product based on the recommendation of an influencerM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSBrazil data8/Do you feel comfortable sharing personal data in return for something free?Brazilian men are more comfortable than wo

76、men in sharing their personal data in exchange for a free productGeneration Z are the most comfortable sharing their personal data in exchange for a free productM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSBrazil data11/Which of the foll

77、owing products do you buy online more than in a physical store?Mobile phones are the most popular products for Brazilian people to buy online,while medicine and groceries are the least popularThe products that millennials buy most online are books&video gamesMobile phonesBooks&video gamesClothes&fas

78、hionCameras&techTravelTickets for showsTickets for concertsMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMEXICO DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN C

79、ONCLUSIONSMexico data6/What makes you choose one product or brand instead of another?Advertising on social media are the channels that most influence Mexican consumers to choose one brand over anotherAdvertisements in the more conventional media(radio and print media)are the ones that least influenc

80、e Mexicans when it comes to choosing one brand over anotherAdvertising on social mediaAdvertising on TV Online articleOutdoor advertising on the streetsOnline advertisingInfluencersAdvertising on public transportAdvertising on the radioArticle in print or newspaperM A R C O R E S E A R C H:P O S T C

81、 O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMexico data7/Have you ever bought something based on the recommendation of an influencer?68%of Generation Z have at some point purchased a product on the recommendation of an influencerMexican women are more likely to have boug

82、ht a product on the recommendation of an influencer than menM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSMexico data11/Which of the following products do you buy online more than in a physical store?Clothes&fashion are the most popular p

83、roducts for Mexican people to buy online,while medicine and groceries are the least popularTickets for shows and books&video games complete the podium of products that Mexicans buy more online than in a physical shopClothes&fashionTickets for showsBooks&video gamesTravelCameras&tech devicesTickets f

84、or concertsMobile phoneMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSCOLOMBIA DATAM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSColombia data7/Have you

85、ever bought something based on the recommendation of an influencer?Colombian women are more likely to have bought a product on the recommendation of an influencer than men61%of Generation Z have at some point purchased a product on the recommendation of an influencerM A R C O R E S E A R C H:P O S T

86、 C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSColombia data11/Which of the following products do you buy online more than in a physical store?Travel tickets are the most popular products for Colombian people to buy online,while medicine and groceries are the least popula

87、rThe products that Mexican women buy most online than in a physical store are clothes&fashionTravelClothes&fashionBooks&video gamesTickets for showsCameras&tech devicesMobile phonesTickets for concertsMake-upMedicineGroceriesM A R C O R E S E A R C H:P O S T C O V I D C O N S U M E R B E H A V I O U R IITHE RESULTS&MAIN CONCLUSIONSColombia data12/Do you buy more second-hand products than before Covid-19?Mexican women are more willing than men to buy second-hand goods after the pandemicGeneration Z is more willing than other age groups to buy second-hand goods after the pandemic