1、Innovative BPC Ingredients to Watch:Anti-ageing Skincare2023Explore the ingredients and trends in the China and APAC marketsExperts in what consumers want and whyBased on observations of the booming Chinese beauty and personal care market,Mintel finds that technology and ingredients are always drivi

2、ng innovation,while we see that many brands are already leveraging differentiated products to meet rapidly changing consumer needs.Here,we will focus on anti-ageing skincare,exploring the ingredients and trends in the China and APAC markets.At the beginning,we need to be clear about several definiti

3、ons:Mainstream ingredientsMost consumers are aware of it,and it is an obvious trend in newly launched products.Knowledge of these ingredients have been shared by brands and key opinion leaders(KOL)for a long period of time and are widely used in products.They are used as the main ingredient and enjo

4、y high awareness among consumers.Approaching mainstream ingredientsAwareness among consumers is gaining momentum with increased presence in products.In terms of awareness and usage in formulations,these ingredients are not as widely known as mainstream ingredients,but knowledge and use of them are g

5、rowing rapidly.They also can be found among multifunctional ingredients,but not as a key focus in ingredient communication.New/emerging ingredientsThere is a rising awareness among consumers and presence in few products.These ingredients are lesser known to consumers.Some of these ingredients havent

6、 been used as main ingredients in product communication.2Catalog Chinese Consumer Reception Increase in anti-aging claims Ingredient Development Emerging Players APAC View3Chinese Consumer ReceptionChinas anti-ageing skincare market has maintained steady growth,driven by consumers awareness on skin

7、ageing together with the younger generations increasing consciousness on preventative measures,and the Post-80s generation moving into the aged 40+stage.The anti-ageing market is growing strong with a high penetration and consumers rising awareness on preventative measures treating ageing skin.Age d

8、ifference in product usage foreshadows the next growth potential.China:usage of facial skincare products with anti-ageing benefits,by sub-category,by age6534383033329624843373736593536342928020406080部防晒部精华乳/精华液眼霜/眼部精华霜乳液膜18-2425-2930-3940-49Facial suncare productsFacial serum/essence/conc

9、entrateEye cream/essenceFacial creamFacial emulsion/lotionFacial mask%of consumersBase:China:2,302 female internet users aged 18-49 who are using anti-ageing facial skincare productsSource:KuRunData/Mintel.January 20264938445425046470204060中国本韩国英国美国法国重点市场：部护肤品新品中抗衰宣称的例（按市场区分）20

10、1920202021Increase in anti-aging claims As local brands are eager to win the attention of younger generations,early anti-ageing is taking a strong hold in the mainstream market and is driving innovation.Innovations in product texture/formats and technology are the key strategy to be able to differen

11、tiate the offer.The anti-ageing claim stayed steady in product launches over the past three years;among key sub-categories,it has the highest percentage of launches in eyecare.Key markets:anti-ageing skin claims in facial skincare launches,by marketChinaJapanSouth KoreaUKUSFrance%of launchesSource:M

12、intel GNPD,January 2019-December 20215Ingredient DevelopmentMainstream ingredients Hyaluronic acid Retinol or vitamin A derivatives Peptides(led by acetyl hexapeptide-8)Vitamin E(tocopherol)CollagenRetinol is a classic anti-ageing ingredient.However,consumers have some concerns about traditional ret

13、inol regarding stability,irritation and the need to build tolerance at the beginning of use.Due to this,HPR,a derivative of retinol,has been actively used over recent years.Acetyl Hexapeptide-8 enjoys the highest share of all peptides and the most prominent growth.Its quite typical for brands to com

14、municate the number of peptides,and there are cases that introduce the combination of relatively new peptides and classic ones.Collagen is a well-known ingredient.Recently,recombinant(human)collagen has emerged in the Chinese market,claiming to be based on the original gene sequence of human type II

15、I collagen,which is considered advantageous in terms of water solubility and biological activity.Simpcare Conotoxin Peptide Revitalizing Firming Serum contains acetyl hexapeptide-8,tripeptide-1 and 7.69%conotoxin peptide,which is a patented arginine/lysine polypeptide obtained from the French cone s

16、nail.Source:SimpcareMarubi Recombinant Collagen EssenceSource:Mintel GNPDOncur Advanced Revitalizing Eye Cream contains Retinolecular(0.5%retinol and 0.5%hydroxypinacolone retinoate)to effectively fade wrinkles and firm skin without the negative effects of retinol.Source:ONCUR6Approaching mainstream

17、 ingredients Pro-xylane Astaxanthin Fullerene Beta-glucan ResveratrolEmerging ingredients Ergothioneine Carnosin Copper tripeptide-1 Idebenone(hydroxydecyl ubiquinone)Haematococcus pluvialis extractBrands are aggressively targeting the youth market with ingredients that do not directly target wrinkl

18、es and sagging,but rather those that have value-added benefits such as antioxidant and barrier repair.They leverage ingredients like ergothioneine,blue copper peptides and sea fennel extract,which are rapidly taking over ingredient lists.We are also seeing innovations in classic ingredients such as

19、collagen.YiQiYiHui Double-Chamber Firming Serum has a fresh-mix format and includes 0.3%blue copper peptide,which is freshly made by mixing copper gluconate and tripeptide-1,to firm skin and improve elasticity.Source:YiQiYiHuiProya Elastic Brightening Youth Essence contains ergothioneine,EUK134 and

20、Lipochroman to improve early signs of ageing,decarboxylised carnosine and Collrepair to improve roughness and fine lines for smooth,delicate skin.Source:Mintel GNPDIngredient Development7Emerging PlayersHBN(China)Brand concept Honeymate Beauty Naturalism(HBN)is an ingredient-focused skincare brand w

21、ith the concept of embracing visible efficacy.Ingredients Retinol Panthenol Ergothioneine -arbutinKey strengths Multiple self-owned patents in ingredients and technology,including:Bioyouth-EGT,a patented ergothioneine obtained from fermented Tricholoma matsutak and Hericium erinaceus ACTCOCOON,a pat

22、ented phospholipid encapsulation technology that promotes the efficacy of the formula Self-owned formulation by professionals with research backgrounds at the Chinese Academy of SciencesMRVL Skin Solutions(US)Brand concept Scientifically backed and naturally sourced luxury anti-ageing skincare.Ingre

23、dients Blue Scorpion Peptide is a peptide thats ethically extracted from blue scorpion venom.Key strengths MRVL Skin Solutions is the only skincare line on the market thats formulated with naturally derived and highly purified Blue Scorpion Peptide.It uses a nano delivery system to extend the releas

24、e of targeted anti-ageing ingredients over time.Source:HBNSource:MRVL Skin Solutions8APAC ViewJapan:precise and holistic solutions to meet anti-ageing needsAs one of the top claims in skincare,anti-ageing appeals to consumers of different generations,and the market is expected to grow due to an agei

25、ng population and high life expectancy.After the COVID-19 outbreak,innovations have targeted 老,signs of ageing caused by the prolonged use of face masks.Beauty devices have been gaining more attention to boost the effects of skincare products,most noticeably in facial/scalp muscle-stimulating device

26、s.Going forward,there are opportunities for brands to onboard a wider audience to anti-ageing or ageing-well products as we will live and work longer.The link between beauty,health and wellness will gain importance to satisfy consumer needs and help them find balance.Waphyto and Threes new Aiming sk

27、incare range are representative brands taking a holistic approach to beauty.Reiko HasegawaSenior Beauty and Personal Care Analyst,JapanKanebo Smile Performer targets the signs of ageing from mask wearing.Source:Kanebo9Mintel Beauty&Personal CareExpert-led,premium intelligence solution for the indust

28、ry.Continuous,forward-looking intelligence Across 10 beauty and personal care categories Product innovation across 86 markets Consumer insights covering 35 markets Global analystsDirect access to experts in science,retail,category,packaging,ingredients,and trends.Technical foresight Formulations Con

29、cepts Packaging Ingredients Patents Regulation&labelling Textures&formatsYou also get access to:MINTEL REPORTS:In-depth reports covering food and drink categories across nine markets.MINTEL TRENDS:Macro trends backed by 300 observations a month and consumer data across 35 markets.MINTEL GNPD:40,000+

30、innovative FMCG product launches every month across 86 markets.MINTEL MARKET SIZES:Per capita spend for 60 consumer goods categories across 34 markets.Helping you make better decisions faster with:Insights and analytics Expert recommendations Robust predictions10Mintel GNPDThe definitive source to t

31、rack and analyse global product innovation.HOW WE WORK WITH CLIENTSOur clients get access to exclusive content and local context delivered by our team of experts.Clients usually have a yearly subscription to one of our tools,GNPD being our most popular for NPD solutions.Below is some information abo

32、ut this solution.Reach out to our friendly team for a demo or quote at .WHAT IT ISA searchable database with more than 40,000 new FMCG product launches every month across 86 markets.WHAT IT COVERSAnalysis and recommendations on whats happening now and what will happen in food science,specialised nut

33、rition,patents,claims,ingredients,packaging and applications.Identify future opportunities by understanding how product innovation is evolving and why.Make better decisions faster by keeping informed on whats happening across your category and market.What your competitors are doing and how global tr

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