1、1Asia-Pacific Media Service Market Report,2022The Growth Pipeline Company Powering clients to a future shaped by growthAny content provided in the report(including but not limited to data,text,graphs,images,etc.)is a highly confidential document unique to Frost&Sullivan(except where the source issep

2、arately indicated in the report).Without the prior written permission of Sullivan,no one maycopy,reproduce,disseminate,publish,quote,adapt,or compile the contents of this report inany way without authorization.Frost&Sullivan reserves the right to take legal measures if anyviolation of the above agre

3、ement occurs.The right to hold relevant personnel accountable.January 2023Asia-Pacific Media Service Market ReportReport OutlineKey Objectives&Research MethodologyPrimary Research:conducted in-depth interviews,with a mix of industry experts,media service providers,and other industry professionals.Se

4、condary Research:reviewed and analyzed the information in public domain,such as annual reports,press releases,news articles,etc.Measurement Models:Market Sizing Model for Market Forecast:F&S original market size measuring and forecasting model for market sizing.Competence Model of Key Players:F&S or

5、iginal competence analysis model for measuring competitive prowess of each players.Market Definition,Classification and ValueMacro BackgroundMarkets Value Chain AnalysisValue Chain OverviewUpstream AnalysisMidstream AnalysisDownstream AnalysisVendor AnalysisMarket AnalysisCompetitor Analysis22Market

6、 Trend AnalysisNotes:This study analyzed market size of media service in APAC based on dataavailable as of Dec 31 2022 with forecast period from 2023 to 2026.Geographic scope refers to APAC,which includes Greater China,South Korea,Japan,India,Malaysia,Thailand,Singapore,Indonesia,and Philippines.APA

7、C Media Service Market Size,2016-2026EOpportunity AnalysisWith the increasing penetration of Internet and cloud technologies in APAC,Media Service,based on the emerging applications on media-related content,providescomprehensive deployment for the demands of lower technical threshold,costs,etc.,ther

8、eby driving the development of digital economy.To offer a more professionaland in-depth perspective to industry stakeholders,this report analyses and assesses the development of the Media Service market and the competitive landscapes in APAC.Key ObjectivesResearch Methodology1Competitive Landscape o

9、f Media Service Providers in APACSource:Frost&Sullivan3Media andEntertainmentFinanceHealthcareEnterpriseE-CommerceE-LearningOnline GamingMarket Definition of Media ServiceMedia Services refer to integrated services that deployed on cloud,and be applied into varying industries to enable contentcreati

10、on,processing,transmission,etc.nInfrastructure:High-performance computing,CDN and high-speed SSD are included.It offers on-demand access to a shared pool of configurable,computing and networking resourceswhich can be instantaneously deployed and easily scaled.nSolutions:By types of media,solutions c

11、an be divided into video on demand,live streaming,RTC and Chat.By media production stage,solutions can be divided into content collection,processing,distribution,and delivery.Macro BackgroundAPAC provides enabling macro environment for media service market in policies,economy,society and technologie

12、sGlobal share of population size and internet penetration by country in APAC(2021/%)PoliticsEconomySocietyTechnologyAPAC has provided a favorable environment for the media services market in terms of economic,social,and political aspects,followed bytechnological improvements in infrastructure and ta

13、lent to accelerate the development of media services.APAC countries total GDP has grown by 27.2%over the past five years,driving a recovery in the consumer demand of the media market.The Covid-19 has driven the rapid growth of e-commerce in APAC,with Southeast Asia becoming the fastest-growing regio

14、n in the world over the past five years.APAC has a huge population,which accounts for 43.3%of the worlds population,with considerable stock and incremental media service users.APAC accounts for more than 40%of the worlds Internet users,with an Internet penetration rate of 68.8%,offering a solid user

15、 base for the development of media services.APAC countries are actively improving their data center,server,and other infrastructure,which now has 1,123 data centers to provide basic facilities for media services.APAC is actively recruiting and training ICT employees,such as Singapores Tech for Publi

16、c Good program to accelerate the recruitment and training of technology talents.Source:Wind,Data AI,Internet World Stats,Frost&Sullivan4APAC countries have introduced policies to support the development of the digital economy and cloud computing,thereby providing policy support for media services.St

17、rategic and commercial partnerships have been established between APAC countries on media services.020406080100ChinaSouth KoreaJapanIndiaMalaysiaThailandSingaporeIndonesiaPhilippines18.3%0.6%1.6%17.7%0.4%0.9%0.1%3.5%1.4%69.8%97.0%93.3%59.5%93.8%88.3%92.0%76.3%91.0%The Percentage of population in glo

18、balInternet User Rate5Value Chain OverviewComprehensive media service providers develop media service offerings and evolve across the value chain,hosting awide variety of industry applications on top of the infrastructure resourcesSource:Frost&SullivanMidstreamUpstreamDownstreamChipServerKey Players

19、Necessaryinfrastructurerequired to provide mediaservice,such as chips andservers,etc.-Infrastructure-GPU/CPUTraditional Infrastructure Providers1Emerging Infrastructure Providers2-Clients-Providemediaservicestomeetdiversedemands,leveraging their own platforms andresources to provide one-stop service

20、 offeringsincludingbothinfrastructure(e.gCDN)tointegrated solutions.-Media Service Provider-Provide exclusive solutions to meet specificdemand of clients in niche scenarios.Some ofthem may provide infrastructure or solutionsonly,or focus on dedicated service sector.Comprehensive ProviderExclusive Pr

21、ovider E-commerceMedia&EntertainmentE-learningOnline GamingHealthcareClientsSubscription Billing/Usage-based Billing/One-time DeploymentAnnual or Monthly Subscription Billing/Usage-cased BillingFlow of PaymentEnterpriseUpstream Analysis Key players in the upstream provide necessary infrastructure re

22、quired to provide media serviceContinuous optimization of GPU design and construction support the rapiddevelopment and improvement of the overall infrastructure of media servicein APACGPU market growth in APACDevelopment of network connectivityMulti-screen Video ServicesHigh concurrency for multiple

23、 terminalsLow bit rate codecUltra HD BusinessHigh quality 4k transcoding,high performance image processingFilm Special effectsHigh quality GPU rendering capabilitiesImproved processing speed for special effectsCloud GamesGame computing needs to be done in the cloud,requiring high GPU renderingVideo

24、IndustryDemand Analysis of GPUsIntensityImprovement of infrastructureQuantity of IDCs in APAC：n The scale of data centers of APAC regionsare increasing,which may bring greatereconomies of scale and reducing networklatency for applications in various mediaservice industries.The bandwidth is influence

25、d by the needs of differentdownstream industries with different technical parameters tomeet the needs of different scenariosResolutionFramerateColour depthAverage bitrateBandwidth demandGeneral 4k3840*216030P8bitH.26522.5MbpsStandard 4k3840*216060P10bitH.26545Mbps4k+3840*2160120P12bitH.26575MbpsGene

26、ral 8k76800*432030P8bitH.26590MbpsStandard 8k76800*432060P10bitH.265180Mbps8k+76800*4320120P12bitH.265300MbpsDiscerning thresholdsMTO time delayApplication NetworkBandwidth demandEIFull-view 4K 2D40ms4G&5G20-50MbpsPIFull-view 8K 2D30ms4G&5G20-50MbpsDIFull-view 12K 2D20ms5G200Mbps-1GbpsFIFull-view 24

27、K 2D10ms5G2-5GbpsTraditional video industry demand：Emerging technology industry demand：Source:Cloud Scene,ASKCI,IDC,Huaon,Frost&Sullivan6Key Findings The development of GPU market isboosting the improvement of mediaservice market in APAC.Thanks to the growing investment indatacentersandcloudservices

28、,networkconnectivitycontinuestoimprove,which may allow fast datatransmission,elasticcomputingresource,great interconnectivity andcontrol of devices,therefore creatingdemand for media services.Favorable government policies furtherboostthedevelopmentofmediaservices in APAC.Governments inAPAChaveestabl

29、ishedalargenumber of data centres in recentyears.Withtheoptimizationoftheunderlying data center,it will providemore efficient,more stable and moreenergy-efficientcomputingservicesfor the upper layer of cloud computingservices and drive the industry as awhole(EI:Elementary Immersion,PI:Partial Immers

30、ion,DI:Deep Immersion,FI:Full Immersion)Note:The above represents the various types of immersive experiences in VR/AR 44239209931ChinaSouth KoreaJapanIndiaMalaysiaThailandSingaporeIndonesia PhilippinesEmbrace Integrated Technologies to Improve Streaming Quality Emerging technologies,such

31、as AI,ML,open caching,etc.,are being integratedinto media service market to enhance content recommendation,improve customerexperiences,and boost monetization.Use Low-code Platforms to Integrate Solutions One-Stop Service Offerings to Add Value for the ClientsExplore the Incremental Opportunities of

32、Going GlobalContext and DefinitionMedia service providers must leveragetechnologiestodevelopinnovativefeaturesandmakethecustomerexperiencemoreimmersiveandinteractive.Media service providers should partnerwithtechnologyservicevendorstodeploy solid video content creation,transition and protection meas

33、ures.Demand for high-definition videoandenhancedcustomerexperienceisincreasingsubstantially nowadays.The new demands of the youngergeneration on the scene require theintegration of technologies such asAI,AR/VR in media service-Call to action-One-stop service offerings add value for clients and help

34、their business remaincompetitivebytheintegrationofinfrastructureandsolutions,cloudandendpoints,etc.One-stop service is a complete media service solution for the variousdemands of downstream scenarios,providing added value with cutting-edge technology.Context and DefinitionBy adding innovative techno

35、logies andservice offerings,services become moreappealing to clients and reduce customerchurn.Media service providers must integratedownstream demands and technologies toprovide easy-to-use and comprehensiveservicesProviding one-stop service offeringsalleviates the technical pressure forjoint test a

36、daptation.Thecomprehensiveanddiverserangeofservicescanprovideclientswithawiderchoiceofpurchases-Call to action-Low-code platform is a development platform that can quickly generate applicationswithout codes or with a small amount of code.The emergence of the low-codeplatform makes up for the shortco

37、mings of the past model,allowing clients toreduce development costs and compress development cycles,while still beingable to take the initiative in development.Context and Definition Media service providers should investon the low-code platform,in order tosatisfy their clients business needs,and to

38、achieve cost reduction andefficiency.In the past,the delivery model haddefects such as high developmentcost and long development cycle,while low-code platform can helpwithdevelopmentcostanddevelopment efficiency.-Call to action-As Chinese companies actively expand their overseas business,and Chinese

39、 mediaservice providers have more advantages in end-to-end and integrated solutions thanoverseas providers,more and more companies are choosing Chinese providers for theiroverseas business,because of faster development of domestic audio and videoapplications.Context and DefinitionMedia service provi

40、ders need to have aglobal vision and the ability to operatelocally,while needing to strengthensecurity compliance in different regions,and innovating products,services andexperiences around customer needs.Chinesecompanieshaveconductedoverseasbusinessand are expecting cloud servicesto help them achie

41、ve businessinnovation.-Call to action-Opportunity AnalysisFuture Opportunity:Integrated Technologies,one-stop service offerings,low-code platforms and enterprises going global arefuture opportunities for media services providersSource:Frost&Sullivan7Source:Tencent Digital Ecosystem Summit,China Netc

42、asting Services Association,Frost&SullivanMarket Trend AnalysisMedia service will tend towards application of AI,improvement of supplier capabilities,and go-global business for traditional and internet companies in the future8As cutting-edge technologies can decrease thecost,efficiency,intelligence

43、and experience ofmediaservices,integrationofAPACmediaservices and emerging technologies is becomingdeeper.Reduce Costs and Increase Efficiency:AI,big data and other emerging technologies,realizecontent audit&analysis,and scenario-based integration,and other services,to reducecost,efficiency,andaccur

44、acy of manual audit.Enable Intelligence:Intelligent O&M and intelligent product can be achievedthrough cutting-edge technologies,including AI,big data,etc.,to enhance service experience.Degree of Applying Cutting-edge Technologies DeepensCapability of Media Service Providers Offerings ImprovesGo-glo

45、bal Business for Chinese Companies IncreasesAs the scope of clients expands and their ownneeds diversify,the importance of comprehensiveand parallel services of providers,become moreapparent.Improvement of Diversification Capability:Media service providers are continuously improving theirdiversified

46、 service capabilities to meet the various needsof clients in different industrial application.Development of Integration Capability:Provide clients with a simpler and more unified servicebased on the integration of technology and ecologicalresources to promote cost reduction and efficiency.The boom

47、of video and Apps further influences thefuture development of media services as traditionalcompaniesandinternetcompaniesgraduallydevelop their go-global business.Internet Enterprises:As Internet enterprises with audio and video as their mainbusinesscarriersgraduallygoglobal,theserviceopportunities f

48、or media service providers increase.Traditional Enterprises:As Chinese enterprises in traditional industries,such asmanufacturing,transportation,and energy,develop theirgoing-global business,such enterprises become targetclients in the future.Types of Business for Internet and traditional companies

49、going globalMediaEducationRetailMedicalFinanceOthersInternet IndustryTraditional IndustryIntegration Capability Features of ProvidersTechnology integration:Help clients reduce costs and increaseefficiencythroughtheuseandintegration of technology resources,suchas Tencent Cloud reusing and optimisingt

50、he infrastructure of the three underlyingnetworks and building individual SDKaccess terminalsResource integration:Combining our resources and ecologicaladvantagesof theInternet andotherfields,weintegratetheresourcesrequired for media servicesAPAC becomes the leading place in the number of AI patents

51、 filed and received from 2018 to 2021Keywords of Integration Capability Features Launched by Media Service ProvidersInternet companiesLong video platforms Social platforms Short video platform E-commerce platformsMultinational logistics companiesTraditional companies go global,such as central state-

52、owned enterprisesStep 1Category key players in media services industry and conduct in-depth interviews with industry experts Step 2Certain criteria will be chosen as the cut-off points for four quadrants respectively Step 3Score,segment and prioritize media service providers based on key evaluation

53、matrix 654In step 1,interviewees are selected based on criteria including working experience and familiarity with media service industry Then,level of performance of each key players will be evaluated by industry experts Adjust ranking of different key players through competitiveness evaluationAPAC

54、media service market overview and competition landscape is evaluated through 3 step mapping approachA 3-step approach is employed to analyze APAC media service market,score and prioritize key playersLowHighHighHighHigh090180360270EntrantChallengerLeaderSpecialistTencent CloudAlibaba CloudAzureAWSGoo

55、gle CloudAvayaHuawei CloudAgoraZegoVolcano EngineTwilioSendbird BrightcoveMuxBaidu Ai CloudLowHighHighHighHigh090180360270EntrantChallengerLeaderSpecialistIndustry Experts#of SamplesMedia service competitors20Infrastructure providers10Industry associations5downstream clients20Academic institutions 5

56、Total60Research MethodologyMedia&entertainment,25.0%Online gaming,20.0%E-learning,15.0%E-commerce,15.0%Healthcare,10.0%Enterprise,10.0%Others*,5.0%The Scale of Respondent Company Sector by CompetitorsSector by ClientsPD43-4810*Others include industrial sector and other industriesSKSouth Korea;SEASou

57、th East AsiaFrost&Sullivan 2021 Cloud UserSurveySnapshotResearch MethodologyPrimary research,secondary research,and the measurement of market size and competitiveness are primarily included in this reportSector by OrganisationsMedia service competitors,33%Infrastructure providers,17%Industry associa

58、tions,8%Downstream clients,33%Academic institutions,8%Comprehensive providers,60.0%Exclusive providers,40.0%Source:Frost&SullivanRespondents by RegionChina30%India20%Japan&SK30%SEA20%Up to 5 million,5%$5.1-10 million,7%$10.1-50 million,13%$50.1-100 million,13%$100-500 million,20%$500 million or more,42.0%THANKS!11P.S.Sincere thanks to Tencent Cloud in assisting our research by providing relevant data and cases in media services.